5
Week 5 (Bad)
For this week, I found myself looking hard at a conditioner I use for my beard. The uneven spacing of the brand name is an eye sore. The large kerning between the “A” and “b”, the “r” and the “a”, the “h” and “a” as well as the “m” and “s” stand in contrast to the tight, almost no kerning of the “b” and “r”, the “a” and “h” and the “a” and “m”. The inconsistency of this is also evident in the apostrophe which is connecting the “m” and the “s”. There is also an issue with the low contrast of colors between the text and the background of the brand name as well. The contrast issue is resolved in the solid color (compared to the two tone of the brand name) in the text below it, but that text is off center to the brand name above. One could also point out the lack of readability of the serif font of both failing to be effective at communicating the brand which would have been better served by a sans-serif instead for readability. The ingredients (besides not actually being identified by proper FDA requirements for Ingredients labeling) has numerous overall spacing between words and within the text of each word, like that seen between “Sunflower” and “Oil” the small amount of em between “promotes” and “hair” and the kerning between the “r” and “a” in “regenerate”. Additionally, several words have such bad spacing letters are or almost touching. All in all this is a very amateur labeling design.
