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Week 1 (Bad)
My first Type in the Wild item is the Bad. I found the item sitting on the counter with all the other cook books my wife has collected or been gifted over the years. It is a Better Homes and Gardens Complete Step-by-Step Cook Book. What makes this one a bad use of Type in the Wild is the spacing between the letters (kerning) which is not standard through out any of the letters used in the title words. Starting with the extremely large capital letter “C” which is intersecting a smaller capital letter “O”, the rest of the letters in the first word are all capitals, however, when you get to the letter “L” it is making contact with the next letter “E” where the three letters previously have enough kerning to have space between them. From the “E” to the “T” the arms connect at the top and yet the “E” is done in such a curve as to have arguably a barb as seen on the “C”, but it would, I guess be classified as a beak because it is technically an “E”. The lack of kerning and the connection of letters touching happens at random through out the entire title. It is amplified in the last two words, “COOK BOOK” which has such a negative kerning between the set of two “O”’s they are almost half in each other. The use of type in this example is a prime example of a late 1970’s type, and an example of what should not be repeated.
