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A tribute to the inspiring journey of Manappuram Finance to the league of extraordinary business successes in the country!
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C´y³ FUypsS¡nse hn¹hImcn C -´y-bn-se ]T-\ k-{¼-Zm-b-s¯ Io-gv-ta a-dn-¨v _n-ey¬ tUm-fÀ aq-ey-ap-Å _n-kn-\-kv sI-«n-¸-Sp-¯n-cn-¡p-¶ a-e-bm-fn-
bm-b ss_-Pp c-ho-{µ-\m-Wv Cw-]m-Îv am-K-kn-sâ Cu hÀ-j-s¯ t]-gv-k¬ Hm-^v Zn C-bÀ. ss_-Pq-kv. _n-ey¬ tUm-fÀ aq-ey-ap-|v C-¶v Cu {_m³-Un\v. sa-¡m-\n-¡Â F³-Pn\ob-dnw-Kv ]Tn-¨v bp-sI B-Øm-\-am-bpÅ jn-¸nw-Kv I-¼-\n-bn tPm-en-¡v tNÀ-¶ I-®qÀ A-go-t¡m-Sv kz-tZ-in-bm-b ss_-Pp c-ho-{µ³ C-¶v cm-Py-s¯ kv-ämÀ F-Uypt¡-ä-dm-Wv. A-[y-b-\ cw-K-s¯ A-¸m-sS Io-gv-ta a-dn-¨ ss_Pp A-{]-Xo-£n-X-am-bm-Wv F-Uyp-sS-Iv cw-K-t¯-¡v I-S-¶Xp X-s¶. X-sâ kp-lr-¯p-¡Ä-¡v sF-sF-F-½n {]-th-i-\w t\-Sm³ ]-cn-io-e-\w \-Â-In-b ss_-Pp c-|p h-«w {]-th-i\ ]-co-£ kz-b-sa-gp-Xn 100 t]-gv-kâ-bn t\-Sn. F-hnsS-bpw ]T-\-¯n-\m-bn tN-cm-sX, jn-¸nw-Kv I-¼-\n-bn-se tPm-en-bpw D-t]-£n-¨v ]qÀ-W k-a-bw A[ym-]-\-¯nte¡v I-S-¶p. kÀ-¡mÀ kv-Iq-fn ]Tn-¨ ss_-Pp {In-¡-äv I-aâ-dn tI-«v Cw-¥o-jv `m-j sa-¨-s¸-Sp-¯n-. cm-Py-s¯ hn-hn-[ h³-In-S tÌ-Un-b-§-fn sh-¨v \-S-¯n-b ¢m-kp-IÄ ]n-¶o-Sv ss_-Pq-kv ¢m-kv F-¶ t]cn {]-i-kv-Xn-bmÀ-Ön-¡p-I-bm-bn-cp-¶p. 2015 `m-cy Zn-hy tKm-IpÂ-\m-Yp-am-bn tNÀ-¶v _mw-¥qÀ B-Øm-\-am-bn ss_Pq-kv F-¶ te-Wnw-Kv B-¸v B-cw-`n-¨tXm-sS I-¼-\n-bp-sS h-fÀ-¨-bn \nÀWm-b-I \m-gn-I-¡-Ãm-bn. Ip-«n-I-Ä-¡v ]T-\w H-cp B-Ëm-Z-I-c-am-b A-\p-`-h-am-
¡n am-än A-h-sc A-Xn-te-¡v ]qÀ-W-am-bpw A-Sp-¸n-¡m³ ss_-Pq-kn-\v km-[n-¨p. D-¶-X \n-e-hm-c-ap-Å I-|âpw \q-X-\ km-t¦-Xn-I-hn-Zy-bpw ssI-tImÀ-¯-t¸mÄ ss_-Pq-kv tem-I-¯n-se G-ä-hpw aq-ey-ap-Å F-Uyp-sS-Iv kw-cw-`-§-fp-sS ]-«n-I-bn-te-¡v h-f-cp-I-bm-bn-cp-¶p. _n-Kv Um-ä A-\-en-än-Iv-kn-eq-sS Hm-tcm Ip-«n-bp-sS-bpw ]T-\-{I-a-hpw \n-e-hm-c-hpw hn-e-bn-cp-¯n Xn-I-¨pw I-Ì-ssa-kv-Um-b tk-h-\-am-Wv ss_-Pq-kv \Â-Ip-¶-Xv.
\nt£-]-IÀ-¡v F-¶p-anãw ss_-Pq-kn-sâ am-Xr-I-¼-\n-bm-b Xn-¦v B³-Uv te¬ ss{]-h-äv en-an-ä-Un \yq-tbmÀ-¡v B-Øm-\-am-bp-Å slUv-Pv ^-|v ssS-KÀ t¥m-_ am-t\-Pv-saâv 200 an-ey¬ tUm-fÀ \n-t£-]w \-S-¯n-b-tXm-sS I-¼-\n-bp-sS aq-eyw F-«v _n-ey¬ tUm-f-dm-bn. Nm³ kp-¡À-_À-Kv C-\n-tjy-äo-hv, \m-kv-t]-gv-kv, Im-\-Um-kv s]³-j³ ¹m³ C³-sh-Ìv-saâv t_mÀ-Uv, P\-d A-äv-emân-Iv, sS³-kâv, sk-Iz-b Im-¸n-äÂ, tkm^n-\ Xp-S-§n H-«-\-h-[n \n-t£-]-IÀ ss_-Pq-kn \n-t£-]w \-S-¯n-bn-«p-|v. A-ta-cn-¡, Im-\-U, Hmkvt{Sen-b F-¶n-hn-S-§-fn-te¡v {]-hÀ-¯-\w hym-]n-¸n-¡m³ X-¿m-sd-Sp-¡p-¶ ss_Pq-kn 34 i-X-am-\w Hm-l-cn-IÄ ss_-Pp-hn-\pw `m-cy Zn-hy-bv-¡pw k-tlm-Z-c³ dn-Pp-hn-\pw Iq-Sn-bp-|v. 2019 t^m_v-kn-sâ C-´ym-kv dn-¨-kv-äv 2019 ]-«n-I-bn 72mw Øm-\-¯m-bn-cp-¶p ss_-Pp-hn-sâ Ip-Spw-_w.
[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
7
News, views & Trends
tIcf¯nse 50% _nÂUÀamcpw 3 hÀj¯n\Iw A{]Xy£cmIpw! \n
dnb Fkvtääv
amµyw amäm³ CXm Hcp hgn
]pXnb hoSv \nÀan¡m³ ]camh[n t{]mÕml\w \ÂIn km¼¯nI cwKs¯ Dt¯Pn¸n¡mw
\m
«n HcmÄ 50 e£w cq]bpsS hoSpsh¨m F´mWv sa¨w? AXns\ kÀ¡mÀ t{]mÕmln¸nt¡|Xpt|m? hoSv \nÀamWhpw \m«n krãn¡s¸Sp¶ sXmgnepIfpw IW ¡nseSp¡pt¼mÄ Cu tNmZy§Ä¡v D¯camIpw. \nehnse km¼¯nI kmlNcy§fn IqSpX sXmgnepIÄ krãn¡m\pw hn]Wnbn Ne\ap|m¡m\pw \à Hcp hgn kzImcy hyànIsf hoSpIÄ ]Wnbm³ t{]mÕmln¸n¡emWv.
hoSv ]WnsIm|v F´v sa¨w? kzImcy hyàn hoSv ]WnXm \mSn\p|m Ip¶ sa¨sas´¶v t\m¡mw. tIcf¯nse CS¯c¡mcpw AXn\p apIfnepapÅhsc ] cnKWn¡mw. C¯c¡mÀ icmicn 50 e£w cq] sb¦nepw hoSv \nÀamW¯n\mbn sNehnSpw. ]ecpw ssIbn \n¶v sNehnSp¶Xv ]¯p e£amIpw. hoSnsâ 80 iXam\w XpIbpw `h\ hmbv] hgnbmIpw Is|¯pI. CtXm-sSm-¸-ap-Å ]-«n-I-bnse IW¡v t\m¡q. hoSv \nÀamW sNehv
50 e£w
_m¦v hmbv] (80%)
40 e£w 10 e£w 3.4 e£w 27.5 e£w 22.5 e£w
hyànKX \nt£]w hmbv]m ]eni (8.5%) hoSv \nÀamW kma{KnIfpsS sNehv (55%) Iqen (sam¯w sNehnsâ 45%) a\pjy{]hr¯n Zn\§fpsS F®w (Hcp Znhkw 750 cq] Iqen F¶ IW¡n 2250000 / 750)
3000
]«nIbnse IW¡v {]Imcw HcmÄ 50 e£w cq]bpsS hoSv \nÀan¡pt¼mÄ 3000 a\pjy Zn\§fn sXmgn krãn¡s¸Sp¶p. CXv {] Xy£ambpÅ sXmgnepIfmWv. 27.5 e£w cq] bv¡v sI«nS \nÀamW kma{KnIÄ D]tbmKn¡p ¶p|v. CXn CãnI, I¼n, acDcp¸SnIÄ XpS§n H«\h[n Imcy§fp|v. CXnsâsbÃmw ]n¶nepw sXmgnemfnIfp|v. A¯c¯nepÅ ]tcm£ sXmgnehkc§Ä ]cnKWn¨n«nÃ.
8
FIvsskkv Uyq«n, PnFkvSn, aät\Iw ^okpIÄ F¶n§s\ Xt±i kzbw`cW Øm]\§Ä apX FÃm kÀ¡mÀ kwhn[m\§ ¡pw Hcp hoSv ]Wn aqew \nÝnXiXam\w km¼¯nIhnlnXw thsd e`n¡pw. _m¦pIsf FSp¯m Gähpw kpc£nXamb hmbv]bmWv `h\ hmbv]. AhÀ ]camh[n AXv \ÂIp¶pap|v. Hcp hyàn ]¯pe£w cq] sNehn«m 50 e£w cq] bpsS hoSv \nÀan¡m³ Ffp¸¯n km[n¡p¶ kmlNcyap|v. tIcf¯n Hcp e£w hoSpIÄ CXpt]mse ]Wnbm³ km[n¨m 30 tImSn a\pjy sXmgn Zn\§Ä krãn¡mw. Iqenbn\¯nembn 22,500 tImSn cq] hnXcWw sN¿s¸Spw. kzImcy hyàn IfpsS \nt£]ambn ]Xn\mbncw tImSn cq] \m«n hcpw. Ct¸mÄ ]Ww \nt£]n¡m³ Bcpw X¿mdmIm¯ kmlNcyamWpÅXv. kz´w hoSv \nÀan¡m³ t{]mÕmln¸n¨m aSn¨p \n¡p¶ hÀ t]mepw ]Wand¡pw. tIcf¯nse Hcpe£w t]À AXn\v X¿mdmIWsa¦n AXn\pw hgnbp|v.
amˬv 31, 2020
[\w hyhkmb hmWnPy ssZzhmcnI
kÀ¡mcpIÄ sNt¿|Xv `h\ hmbv] FSp¡m³ t{]mÕml\w \ÂIpw hn[w \nIpXn CfhpIÄ \ÂIWw. hcpam\¯n \n¶v UbdIväv UnU£³ hcpw hn[w \mec e£w cq]bpsSsb¦nepw Cfhv e`n¨m P\§Ä¡Xv henb t{]m Õml\amIpw. sam¯w Ingnhv C§s\: tlmw tem¬ ]eni: 3 e£w tlmw tem¬ C³kvämÄsaâv: 1.50 e£w sam¯w: 4.50 e£w C§s\ Cfhv e`n¨m 40 e£w cq] hmbv]sbSp¡p¶hÀ¡v {]XnhÀjw AhÀ \ÂIp¶ ]eni ]qÀWambpw Hgnhmbn In«nsb¶ [mcW hcpw. AXpXs¶ `h\ hmbv] FSp¡m\pw hoSv ]Wnbm\pw henb t{]mÕml\amIpw.
]n.sF Btâm (teJI³ bqWnb³ _m¦v Hm^v C´ybpsS ap³ No^v P\d amt\PÀ)
ehnse hn]coX kmlNcy§fn tIcf¯nse 50 iXam\w _nÂUÀamcpw ASp¯ aq¶v hÀj¯n\pÅn Cu cwK¯v \n¶v A{]Xy£amIpsa¶v dnb FtÌäv tkh\ I¼\nbmb A\tdm¡v {Kq¸nsâ sNbÀam³ A\pPv ]pcn. km¼¯nI A¨S¡¯nepw \nÀamW \nehmc¯nepw {i² tI{µoIcn¨v anI¨ `cWw Dd¸m¡n apt¶m«pt]mIp¶ dnb Fkvtääv kwcw`IÀ¡p am{Xta `mhnbn \ne \n¡m³ IgnbpIbpÅqsh¶v At±lw A`n{]mbs¸«p. cmPys¯ dnb Fkvtääv taJebn \nehnepÅ kwcw`Icn F¬]Xv iXam\w hsc ASp¯ aq¶v hÀj¯n\pÅn Cu cwKw hnSm\pÅ km[yXbpw s{IUmbv tIcf Nm]vä dnsâ kwØm\ kt½f\¯n [hf ]{Xw AhXcn¸n¨p kwkmcn¡th A\pPv ]pcn Nq|n¡m«n. Cu hyhkmb¯nse sNdpInS ¡mÀ¡v ISp¯ aÕcw t\cnSm³ IgnbmsX hcpw. tIcf¯n sI«nS \nÀamW _nkn\kv hfÀ¨ Gähpw aµKXnbnemIpw. XoctZi kwc £W \nba¯nsâ Ipcp¡pIfpw s]mXp hmbpÅ km¼¯nI XfÀ¨bpw CXnsâ {]m[m\ ImcW§fm bn«p|v. hÀ[n¨ Øe hnebpw DbÀ¶ \nIpXn \nc¡pIfpw henb shÃphnfnIfmWv. hmbv] e`n¡m\pÅ sNehpw ZpÀhlambn«p|v. ssek³kv \n_Ô\ Ifpw \nÀamWs¨ehnse A\pPv ]pcn hÀ[\bpw {]iv\§ fmIp¶Xn\nsS hne kzm`mhnIambn Dbcp¶p. AtXkabw, hn]W\w IpdbpIbmWv. Cu LSI§sfÃmw tNÀ¶mWv taJebpsS XfÀ¨bv¡v B¡w Iq«p¶sX¶v A\ tdm¡v {Kq¸v sNbÀam³ Nq|n¡m«n. sSIvt\mfPn t]mepÅ taJeIsf At]£n¨v dnb Fkvtääv taJebn apX apS¡n\pw A²zm\¯n\pw B\p]mXnIambn dnt«Wnsö ]cmXn an¡hÀ¡pap|v. t]mb Ime¯v ØnXn Gsd sa¨ambncp¶p. Xpd¶p]dªm Cu taJebnse kwcw`IÀ D|m¡p¶ em`w hfsc IpdhmWnt¸mÄ. enIznUnänbnÃmbvabmWv dnb Fkvtääv _nkn\kpImÀ t\cnSp¶ {][m\ {]iv\§fnsem¶v. CXp kmcambn¯pS§nbXv t\m«v \ntcm[\t¯msSbmWv. PnFkvSn h¶tXmsS KpcpXcamb {]iv\w 2018 se sFFÂF^vFkv XIÀ¨bv¡p tijw AXn cq£ambn. kz-´w ]-W-¯n-\pw ]p-d-ta kp-lr-¯p-¡-fn \n-¶pw {]-hm-kn-I-fn \n-¶pw a-äpw kw-`-cn-¨ ]-Ww ap-S-¡n-bm-Wv tI-c-f-¯n-se _n-kn-\-kp-ImÀ kw-cw-`§-fm-cw-`n-¨-Xv. ChnSt¯¡mÄ hfsc tamiamWv aäv kwØm\§fnse dnb Fkvtääv taJe. Ignª A©v hÀj§fn _nkn\kn\p|mb XfÀ¨ aqew Cu taJebn Ct¸mgpÅhcpsS ]IpXn A\´cmhIminIÄ t]mepw thsd PohnX amÀ¤§Ä tXSpIbmWv. B[p\nI hnZym`ymk¯nsâ _e¯n hntZi¯v tPmenIÄ t\Sm\pw ÌmÀ«¸pIfpsS `mKam Im\pamWv AhÀ¡p Xm¸cyw. AYhm XncnsIh¶mepw ChnSs¯ ZpchØbpambn AhÀ¡v s]mcp¯s¸Sm\mInÃ. þAt±lw ]dªp.
sbkv _m¦v XIÀ¨ \ÂIp¶ ]mT§Ä cm-Py-s¯ {]ap-J kz-Im-cy _m-¦p-Ifn-sem¶m-b sb-kv _m-¦n-sâ X-IÀ-¨ ]Tn-¸n-¡p-¶-sX´v? [\w \yqkv _yqtdm
_m
¦nw-Kv cwK-¯v ap³\n-c s{]m-^-j-W-ep-I-fp-sS km-c-Yy-¯n ]n-d-hn-sb-Sp-¯ sb-kv _m-¦nsâ ]-cm-P-b-I-Y-bm-Wv C-¶n-t¸mÄ NÀ-¨m hn-jbw. Ign-ª G-Xm\pw hÀ-j-§-fm-bn sb-kv _m-¦n-sâ km¼¯n-I \ne-sb Ip-dn-¨v B-i-¦-IÄ ]-e-X-e-¯n \n¶pw D-bÀ-¶n-cp-¶p. _m-¦n-sâ {]-hÀ-¯-\-¯n-\v B-h-iyam-b aq-e[-\w k-am-l-cn-¡m³ km-[n-¡m-sX h-¶-tXm-sS _m-¦v X-I-cp-I-bm-sW-¶ kq-N-\ i-à-amIp-Ibpw sN-bv-Xp. s]m-Xp-taJ-em _m-¦p-I-fp-sS \-S-¯n-¸n-se ]n-Sn-¸p -tI-SpI-sf Ip-dn-¨v B-tcm-]-W-§Ä D-b-cp-¶ Im-e¯m-Wv tZ-io-b, cm-Pym-´-c-X-e-¯n _m-¦nw-Kv cwK¯v {]-m-KÛyw sX-fn-¨-h-cp-sS km-c-Yy-¯n sb-kv _m-¦n-s\ t]m-ep-Å kz-Im-cy _m-¦p-IÄ D-bÀ-¶p-h¶Xv. C-´y-bn-sebpw hn-tZ-i-s¯bpw {]ap-J \n-t£]-I Øm-]-\-§Ä sb-kv _m-¦n \n-t£-]w \-S¯m³ ap-t¶m-«ph-¶-tXm-sS A-Xnth-K h-fÀ-¨bpw km-[y-ambn. H-cp L-«-¯n _m-¦nsâ Hml-cn hn-e 1400 cq-] I-S-¶n-«p-ap|v. _m-¦n-sâ k-l-Øm-]-I-cn H-cm-fp-sS A-{]-Xo-£n-Xam-b A-´yhpw Xp-SÀ-¶p|m-b {]-iv-\-§fpw _m-¦n-sâ ]-X-\-¯n-\v Im-c-W-ambn. sbkv _m-¦n H-cp i-àn-tI-{µ-ta D-|m-bn-cp-¶pÅq. A-Xv _m-¦v kmc-Yn dm-Wm I-]qÀ B-bn-cp-¶p-sh-¶v _m-¦n- {][m-\ ]-Z-hn-IÄ h-ln-¨n-cp-¶ s{]m-^-j-Wep-IÄ ]n-¶o-Sv Xp-d-¶p-]-d-ªn-«p-|v. B-cpw hmbv-] \Â-Im³ X-¿m-dm-Im-¯-hÀ¡pw sb-kv _m-¦v h³ hm-bv-]-IÄ b-tY-ãw \ÂIn. cm-Pys¯ \n-t£-]-Icpw km-[m-c-W-¡mcpw {i-²n-t¡-| Im-cyhpw C-XmWv. {]-iv-\-km-[y-X-bp-Å I-¼-\nIÄ¡pw tImÀ-¸-td-äp-IÄ¡pw h³Xp-I hmbv-] \Â-
Ip-¶ _m-¦pI-sf kq-£n¡p-I X-s¶ th-Ww. tImÀ-¸-td-äv _m-¦nw-Kv am-{´n-I³ F-s¶m-s¡-bmWv H-cp L-«-¯n dm-Wm I-]q-dn-s\ tZio-b am-[y-a§Ä hn-ti-jn-¸n-¨Xv. C-¯-c-¯n-ep-Å hn-ti-j-W§Ä-¡p ]n-d-In-se sI-Wn-IÄ km-[m-c-W \n-t£-]IÀ Xn-cn-¨-dn-ªn-sÃ-¦n \-ãw A-hÀ-¡p am-{X-am-Ipw. Im-cWw, h³In-S \n-t£-]-I Øm-]-\-§-fpw hntZ-i \n-t£-]-I-cpw _p-²n-]qÀ-Æw A\p-tbm-Pyam-b k-ab¯v ]n³-hm-§pw. km-[m-c-W-¡m-cp-sS ]-Ww t]m-Ipw.
D-d-¸p-IÄ ]m-en-¡p-¶p-t|m? \n-t£-]-¯n-\v AÂ-¸w Iq-Sp-XÂ ]en-i e-`n-¡p-
sa-¶ ]-c-ky-am-I-cp-Xv _m-¦pI-sf sX-c-sª-Sp-¡p¶-Xn-sâ A-fhp-tImÂ. sb-kv _m-¦v km-[m-c-W \n-t£-]-IÀ-¡v B-IÀ-j-Iam-b ]en-i hm-Kv-Zm-\w sN-bv-Xn-cp¶p. ÌmÀ«-¸v kw-cw-`-I-cn-te¡pw _n-kn-\kp-Im-cn-te¡pw I-S-s¶-¯m³ {i-² tI-{µo-I-cn-¨ncp¶p. F-fp-¸-¯n hmbv-] e-`n-¡p-¶Xpw A-]-I-Sam-Wv. s]m-Xp-taJ-em _m-¦p-I-fp-sS Im-cy-¯n s]m-Xpth \n-t£-]-IÀ-¡v t]-Sn-bnÃ. kÀ-¡m-cn-sâ kzm-[o\w X-s¶-bm-Wv Im-cWw. kz-Im-cy _m-¦pI-sf ]-cnK-Wn-¡p-t¼mÄ A-h-bp-sS km-c-Yn-I-fp-sS N-cn-{Xhpw ssi-en-Ifpw C-\n ]cn-tim-[n-t¨ a-Xn-bm-Iq. Hml-cn hn-e-I-fp-sS {]-IS-\w _m-¦n-sâ I-cp¯n-s\ i-cn-bm-bn kq-Nn-¸n-¡-W-sa-¶p-anÃ. a-äv _m-¦pI-fp-am-bn I¬-tkmÀjyw cq-]o-I-cn-¡m-sX X-\n-sb h³ hm-bv-]-IÄ \Â-Ip¶ ssi-en-bm-bn-cp-¶p sb-kv _m-¦n-tâXv. Cu ssi-en a-äm-sc-¦nepw Xp-S-cp¶-Xp I|mepw \n-t£-]-IÀ am-dn \nÂ-¡p-¶-Xm-Wv D-NnXw. sd-Kp-te-äÀ-amÀ-¡v \Â-Ip-¶ D-d-¸p-IÄ _m-¦nwKv, km-¼¯n-I tk-h-\ cwK-s¯ I-¼-\n-IÄ ]m-en-¡p¶p-t|m-sb-¶Xpw C-t¸mÄ {i-²n-t¡-|n-bn-cn-¡p¶p. sb-kv _m-¦n-sâ tam-iam-b _m-e³-kv jo-äv i-àns¸-Sp-¯m³ Iq-Sp-X \n-t£-]w sIm-|p-h-c-W-sa-¶v dn-kÀ-hv _m-¦v \nÀ-tZ-in-¡p-Ibpw A-¡m-cy-¯n-se ]p-tcmK-Xn Ir-Xyam-b C-S-th-f-I-fn ]cn-tim-[n-¡pIbpw sN-bv-Xn-cp¶p. \n-t£-]w h-cp-sa-¶ Dd-¸v sbkv _m-¦v \Â-In-b-XÃm-sX A-hÀ h-¶nÃ. _m-¦n-s\ c-£n-¡m³ GX-äw h-scbpw t]m-Im³ U-b-d-Iv-äÀ t_mÀUpw ap-¶n-ep-|m-bnÃ.
[\w hyhkmb hmWnPy ssZzhmcnI
amˬv 31, 2020
9
A`napJw INTERVIEW
sdd \nbaw ]²Xn sshInbm ^vfmäpSaIÄ¡v 15% hsc ]eni e`n¡pw hmKvZm\w sNbvX kab¯n\p Ån _nÂUÀ DSaIÄ¡v ^vfmäv ssIamdnbnsænÂ, sdd \nba {]Imcw, D]t`màmhv \ÂInb sam¯w XpIbpsS 15 iXam\w hsc ]enibmbn \ÂtI|n hcpsa¶v sI þ sdd sNbÀam³ ]n.F¨v Ipcy³. kwØm\s¯ dnb FtÌäv taJebn kpXmcyX, kab_ÔnXamb ssIamäw, _n Udpw hm§epImÀ¡panSbnse hnizmkw F¶nh iàam¡m³ tIcf sdd dqÄkv klmbIamIp sa¶v [\¯n\v A\phZn¨ {]tXyI A`napJ¯n At±lw hyàam¡n. s{]m^jW coXnbn apt¶m«p t]mIp¶ _nÂUÀamÀ¡v A\ptbm Pyamb kmlNcyw Hcp¡m³ sdd \nbaw klmbIamIp¶ps|¶v At±lw hniZoIcn¡p¶p. A`napJ¯nsâ {]kà`mK§Ä sdd cPnkvt{Sj³ F{Xam{Xw kwØm\¯v ]ptcmKan¨n«p|v? P\phcn H¶p apXemWv cPnkvt{Sj³ \nÀ_ Ôam¡nbncn¡p¶Xv. sI sddbn cPnÌÀ sN¿m¯ ]²XnIsf Ipdn¨v ]ckyw sN¿mt\m hn¡mt\m ]mSnÃ. \nbaw ewLn¨m ]ng CuSm¡pw. dnb Fkvtääv cwK¯v ]ehn[ {]iv\§Ä aqew ]pXnb ]²XnIfpsS F®w hfsc IpdhmWv. F¶m 2020 P\phcn H¶n\p ap¼v HIyps]³kn kÀ«n^n¡äv e`n¡m¯ \nÀamW¯nencn¡p¶ ]²XnIÄ amÀ¨v 31\Iw cPnÌÀ sN¿Ww. CXn hogvN hcp¯nbm B t{]mPIvänsâ sam¯w sNehnsâ 10 iXam\w hsc ]ngbmbn CuSm¡pw. Ipäw XpSÀ¶m ]ngbvs¡m¸w XShv in£ hn[n¡m\pw hIp¸p|v. cPnkvt{Sj\v sXämb hnhc§Ä \ÂIp¶Xpw N«§Ä ewLn¡p¶Xpw in£mÀlamWv. C¯cw Ahkc§fn ]²XnbpsS sam¯w sNehnsâ A©piXam\w hsc ]ngbmbn CuSm¡mw. HIyps]³kn kÀ«n^n¡äv e`n¡m¯ 400 Hmfw ]²XnIÄ C\nbpw cPnÌÀ sN¿m\p s|¶mWv R§fpsS IW¡pIq«Â. cPnkvt{Sj³ ^okv IqSpXemsW¶ hmZap|tÃm? ^okv H«pw IqSpXeÃ. \nÀamW¯nencn¡p¶ ]²XnIfpsS sam¯w ^vtfmÀ Gcnbbn Hcp NXpc{i aoädn\v 25 cq]bmWv cPnkvt{Sj³ \nc¡v. ]pXnb ]²XnIÄ¡v 50 cq]bpw. AXmbXv Hcp NXpc{ibSn¡v ^okmbn hcp¶Xv
10
amˬv 31, 2020
[\w hyhkmb hmWnPy ssZzhmcnI
]n.F¨v Ipcy³
shdpw A©pcq]. CXpw _nÂUÀ kz´w ssIbn \ns¶Sp¡|tÃm. D]t`màmhn\v hn¡p¶ hnebn CXp IqSn DÄs¸Sp¯mw. dnb FtÌäv cwKs¯ IqSpX kwLSnXam ¡m\pw X«n¸v XSbm\pamWv AtYmdnän \nehn h¶ncn¡p¶Xv. ^okv IqSpXemsW¶v {]Ncn¸n¨v AXn \n¶v hn«p\n¡p¶Xv \à {]hWXbÃ. Bscms¡ cPnÌÀ sN¿Ww? 500 NXpc{iaoädn IqSpX `qanbnepÅ dnb FtÌäv ]²XnIfpw Ft«m AXne[nItam A¸mÀ«vsaâpIfpÅ sI«nS§fpw ]²Xnbn cPnÌÀ sN¿Ww. asämcp hyàn¡v ]m«¯n\v \ÂIm\pÅ t¹m«pIÄ, ^vfmäpIÄ, ISIÄ, Hm^okv Øew, tKmUuWpIÄ XpS§nbhbpsS \nÀamWw F¶nh CXnÂs]Spw. kz´w Øew aqt¶m \mtem t]À¡v apdn¨v hn¡p¶Xn\v cPnkvt{Sj³ BhiyanÃ. F¶m `qan ]e t¹m«pIfm¡n, hgnbpw aäv ASnØm\ kuIcy§fpw \ÂIn hn¸\ \ S¯p¶Xn\v cPnkvt{Sj³ thWw. hnà \nÀan¨v hn¡p¶Xn\pw A\paXnbpw cPnkvt{Sj\pw BhiyamWv. tPmbnâv sh©zÀ t{]mPÎn ØeapSabpw \nba¯nsâ ]cn[nbn s{]mtam «dmbn hcpw. dnb Fkvtääv GPâpamcpw cPnkvt{Sj³ \St¯|Xp|v. Cu cwK¯v {] hÀ¯n¡p¶ hyànIÄ¡v A©p hÀjt¯¡v
25,000 cq]bmWv ^okv \nc¡v. I¼\nIÄ¡v c|c e£hpw. sdd \nba¯nsâ khntijX F´mWv? ASnØm\]cambn CsXmcp I¬kyqaÀ s{]m« £³ \nbaamWv. 3T IfmWv CXnsâ ASn Øm\w. Transparency (kpXmcyX), Timely delivery (kab_ÔnXamb ssIamäw), Trust (s{]mtam«dpw hoSphm§epImcpw X½nepÅ ]ckv]c hnizmkw). dnb FtÌäv cwKhpambn t\cn«v ]¦mfn¯apÅ s{]mtamÀ«ÀamÀ, dnb Fkvtääv GPâpamÀ, hoSp hm§p¶hÀ F¶nhÀ ¡p ]pdta NmÀt«Uv A¡u|âpamÀ, F³Pn \obÀamÀ, BÀ¡nsSIväpamÀ, _m¦pIÄ F¶n hsbÃmw \nba¯nsâ ]cn[nbn hcp¶p|v. sdd \nbaw sIm|v s{]mtamÀ«À¡pw D] t`màmhn\pw F´mWv sa¨w? dnb Fkvtääv cwK¯v X«n¸pIÄ \S¶Xn\ptijw AXn\v ]cnlmcw ImWp¶Xn\p ]Icw X«n¸pIÄ XSbm \pÅ kwhn[m\amWv sI sdd. N«§Ä A{Xam{Xw iàamWv. Hmtcm t{]mPIvän \pw shtÆsd _m¦v F¡u|v thWw. D] t`màmhn \n¶v hm§p¶ ]W¯nsâ 70 iXam\w Cu A¡u|nte¡v amänbncn¡Ww. Hmtcm aq¶p amk¯nepw ]²XnbpsS \nÀamW ]ptcmKXnbpw _p¡nwKpw sI sdd sh_v t]mÀ« en A]vtUäv sNbvXncn¡Ww. F³Pn \obÀ, BÀ¡nsSIväv, NmÀt«Uv A¡u|âv F¶nhcpsS \nÀamW ]ptcmKXn hyàam¡n sIm|pÅ kÀ«n^n¡änÃmsX A¡u|n \n¶v ]Ww ]n³hen¡m\mInÃ. hmKvZm\w sNbvX kab¯n\pÅn ]²Xn ssIamdnbnsæn D]t`màmhv \ÂInb apgph³ XpIbv¡pw 15 iXam\w hsc s{]mtamÀ«À ]eni \ÂIWw. hm§ epImÀ bYmkabw ]Ww \ÂIp¶nsà ¦n s{]mtamÀ«À¡v AtYmdnänsb kao ]n¡mhp¶XmWv. sI sddbpsS sh_v t]mÀ«Â Pq¬ þ Pqsse amkt¯msS kÖamIpw. AtXmsS kwØm\s¯ Hmtcm t{]mPIväns\bpw Ipdn¨papÅ hnhc§Ä ]cntim[n¨v D]t`màmhn\v A´naXocpam\saSp¡m\mIpw. kwØm\ s¯ Hmtcm ]²Xnsb Ipdn¨v hyàamb hnhc§Ä Adnªv, _nÂUdpsS Ncn{Xw ]cntim[n¨v ^vfmäpIÄ hm§m³ km[n¡pw. ]mXnhgnbn \ne¨ ]²XnIfpsS Imcy¯n sI sddbv¡v Fs´¦nepw sN¿m³ ]äptam? C¡mcy¯n Hcp a[yØsâ tdmÄ FSp¡m³ sddbv¡v ]äpw. ]mXnhgnbn \ne¨ ]²XnIÄ ]p\cpÖohn¸n¡m³ ]e D]t`màm¡fpw ] Ww \nt£]n¡m³ X¿mdmWv. ]t£ AhÀ¡v \nehnepÅ _nÂUdn hnizmkanÃ. A¯cw tIkpIfn _nÂUsdbpw B ]²Xnbn \nt£]w \S¯nbhscbpw Hcpan¸n¨v sddbpsS taÂt\m«¯n \nÀamWw apt¶m«psIm|p t]mIm\pÅ \S]SnIÄ kzoIcn¡pw. F¶m ISwIbdn ]m¸cmbn sF_nknbpsS ]cnKW\ bn \n¡p¶ _nÂUdpsS ]²Xnbn CS s]Sm³ ]änÃ. sI sddbpsS `mhn ]cn]mSnIÄ? sh_v t]mÀ«Â DS³ {]hÀ¯\ kÖam¡Ww. \nehnse A¸mÀ«vsaâv HmWÀjn¸v BÎn t`ZKXn hcp¯m³ kÀ¡mcns\ kao]n¨n«p|v. Ct¸mÄ [mcmfw t]À sNdp]«W§fn sNdnb tjm¸nwKv amfpIfpw sImtagvky sI«nS§fpw \nÀan¨v hn¡m³ X¿mdmbn apt¶m«phcp¶p|v. AXn\v Bhiy¡mcpap|v. Cu cwKs¯ s{]mtam«À¡v ]Wn ]qÀ¯nbm¡n, Ct¸mÄ A¸mÀ«vsaâp taJebnepÅXpt]mse, DSaIÄ¡v ssIamdn ]n·mdm\pÅ Ahkcw \nbat`ZKXnbneqsS Hcp¡pIbmWv e£yw. CXv \nt£]IÀ¡v KpWIcamIpw.
kwcw-`-IXzw
ENTREPRENEURSHIP
ssSbpsS \qX\ ]²Xn
Ip«n kwcw`IÀ kvIqfpIfnepw Ip«nIÄ `mh\mimenI fmWv. F¶m B `mh\bn \n¶v em`Icamb _nkn\kv tamUepw AhÀ krãn¨mtem? ImWq, ssS tIcfbpsS \qX\amb NphSpsh¸neqsS tIcf¯nse Ip«nkwcw`IÀ krãn¨ncn¡p¶ amäw
IÀi\amb AfhptImÂ
[\w \yqkv _yqtdm
]
-T\w "t_m-dnwKv" F-¶v ]-d-bp-¶ kv-IqÄ Ip-«n-IÄ kw-cw-`-I-Xz-s¯ Ip-dn-¨v ]Tn ¡p-tam? A-hÀ _n-kn\-kv ¹m-\pw I-Ì -aÀ kÀ-shbpw FÃmw \S-¯n em-`-I-cam-b H-cp _n-kn\-kv Bi-bw A-h-X-cn-¸n¡p-tam? Cu kw-i-b-§Ä-s¡Ãmw a-dp]-Sn Xcpw tI-c-f¯n-se Nn-e kv-Iq-fp-I-fn-se Ip-«n-IÄ. B-tKmf kw-cw-`-I Iq-«m-bv-abm-b ssS-bp-sS \q-X-\ ]-²-Xn-bn-eq-sS tI-c-f-¯n-se kv-Iq-fp-I-fnepw Ip-«n-kw-cw-`-IÀ ]n-d-hn-sb-Sp-¯n-cn-¡p-¶p. ssS tI-c-f-bp-sS ssS bw-Kv F³-{S--{]-tW-gvkv (T Y E ) t{]m-{Km-amWv kv-IqÄ hn-ZymÀ-°n-IÄ-¡n-Sbn ]-cn-hÀ-¯-\-¯n-sâ hn-¯n-«n-cn-¡p-¶Xv. 14\pw 17\pw C-S-bv-¡v {]m-b-ap-Å I-p-«n-IÄ eo³ Im³-hm-kn-eq-sS kz-´w _n-kn-\-kv Bi-b-s¯ hy-à-am-b `m-j-bn G-ä-hpw Ip-dª k-a-b-¯n-\p-Ån hn-h-cn-¡p-¶-Xv A-ÛpX-t¯m-sS-b-Ãm-sX I-|p-\nÂ-¡m-\m-hn-Ã. ""F³-{S--{]-WÀ-jn-¸v F-¶p tIÄ-¡p-t¼mÄ Cu Ip-«n-IÄ C-\n Hm-Sn-sbm-fn-¡n-Ã. Xn-cn-¨-SnI-sf `-b-¡n-Ã. C-h-cn X-s¶ h-en-sbm-cp hn`m-Kw \m-sf an-I-¨ kw-cw-`-I-cm-bm-epw A-ÛpX-s¸-Sm-\n-Ã. Im-c-Ww A-hÀ B-ß-hn-izm-kw BÀ-Ön-¨p-I-gn-ªp. H-cp kw-cw-`w B-cw-`n-¡p¶-Xn-sâ A-Sn-Øm-\-]mT-§Ä A-hÀ {K-ln¨p-I-gn-ªp,'' ssS bw-Kv F³-{S-{]-tW-gvkv t{]m-{Km-an-\v t\-Xr-Xzw \Â-Ip-¶ A-\n-j sN-dn-bm³ ]-d-bp-¶p.
NmÀt«Uv A¡uïânt\m-Sv N-§m-¯w Iq-Sp¶ Ip«nIÄ H-cp c-£n-Xm-hv H-cp Zn-h-kw A-\n-j sN-dnbm-s\ t^m-Wn hn-fn-¨p tNm-Zn-¨p; F-´m-Wv ssS bw-Kv F³-{S--{]-tW-gvkv t{]m-{Km-w. Im-cWw a-säm-¶p-a-Ã. h-Ã-t¸m-gpw H-¶v Hm-^o-knte-¡v hn-fn-¨m t]m-epw h-cm-¯ X-sâ a-I³ aq-¶p- a-Wn-¡qÀ NmÀ-t«À-Uv A-¡u|ân-sâ A-Sp-¯n-cp-¶v kw-i-b-§Ä tNm-Zn-¨v F-s´m-s¡-tbm F-gp-Xp-¶p. X-sâ a-I-\n C-{X-tb-sd am-äw h-cp-¯n-b B ]-cn-]m-Sn-sb´m-sW-¶v A-dn-bm-\m-Wv B c-£n-Xm-hv A\n-j sN-dn-bm-s\ t\-cn-«v hn-fn-¨-Xv. ""ssS bwKv F³-{S--{]-tW-gvkv t{]m-{Km-w Ip-«n-IÄ-¡v c-k-I-c-am-b-Xv A-Xn-sâ ssi-en-sIm-|m-Wv. A-t§-b-äw B-Iv-än-hn-än A-Sn-Øm-\-am-Wn-Xv. -Ip«n-I-fn-se k-l-P-hm-k-\Isf t{]m-Õm-ln¸n-¡p-I-bm-Wv. A-t¸mÄ kw-cw-`-I-Xzw A-hÀ-
¡v c-k-I-c-am-b H-cp A-\p-`-h-am-Ipw,'' A-\n-j sN-dnbm³ ]-d-bp-¶p. ]-cn-an-X-am-b k-a-b-¯n-\p-ÅnÂ, G-ä-hpw Ip-dª sN-e-hnÂ, Ip-«n-I-fn ]-c-am-h-[n kzm-[o-\w sN-ep-¯m³ km-[n-¡pw hn-[-am-Wv t{]m-{Kmw cq-]IÂ-¸-\ sN-bv-Xn-cn-¡p-¶-Xv. 2015þ16 ap-X tI-c-f¯n \-S-¡p-¶ Cu t{]m-{Kmw h-gn \q-dp-I-W-¡n\v Ip-«n kw-cw-`-I-cm-Wv ]n-d-hn-sb-Sp-¯n-cn-¡p-¶-Xv. 2021 14 kv-Iq-fp-I-fn Cu t{]m-{Kmw \-S-¸m-¡m³ kv-t]m¬-kÀ-jn-¸p-am-bn kw-cw-`-I-cpw _n-kn-\-kv {Kq-¸p-I-fpw C-t¸mÄ X-s¶ ap-t¶m-«p-h-¶n-«p-|v. ""t\m-¡q, Cu hÀ-j-s¯ B-Zy aq-¶p- hn-P-bnIfn c-|p- {Kq-¸p-IÄ kÀ-¡mÀ kv-Iq-fp-I-sf {]-Xn\n-[o-I-cn-¡p-¶-h-cm-Wv. Cu Ip-«n-IÄ X-§Ä-¡v Np-än-ep-ap-Å H-cp {]-iv-\-¯n-\v ]-cn-lm-cw I-s| -¯p-I am-{X-a-Ã; A-Xn-eq-sS em-`-I-c-am-b _n-kn-\-kv tam-U-epw kr-ãn-¨n-cn-¡p-¶p,'' A-\n-j ]-d-bp-¶p.
s{S-bv-t\-gv-kn\pw Pq-dn Aw-K-§Ä¡p-sam-¸w "ssS bw-Kv F³-{S-{]-tW-gv-kv _n-kn\-kv ¹m³' a-Õ-c hn-P-bnIÄ
F´mWv ssS bw-Kv F³-{S-{]- tW-gv-kv t{]m-{Kmw?
hn-Z-Kv-[À A-S-§n-b Pq-dn-bm-Wv Ip-«nI-fp-sS _n-kn-\-kv ¹m³ hn-e-bn-cp-¯p-I. A-©p-t]À A-S-§p-¶ {Kq-¸n kn-C-H, kn-F-^v-H, kn-Fw-H, dn-kÀ-¨v B³-Uv sUh-e-]v-saâv Hm-^o-kÀ, kn-Sn-H F-¶n-§-s\bp-Å ]-Z-hn-I-fp-Å-h-cp-|m-Ipw. Hm-tcm hn-`m-K-¯n-sâ-bpw {]-k-tâ-j³ A-X-Xv hn`m-K-¯n-sâ Np-a-X-e-bp-Å Ip-«n \-S-¯-Ww. Pq-dn Aw-K-§-fp-sS tNm-Zy-§Ä-¡v Ir-Xy-amb D-¯-c-§-fpw So-aw-K-§Ä \Â-I-Ww. Cu hÀ-jw X-s¶ B-Zy aq-¶v Øm-\§-Ä t\-Sn-b _n-kn-\-kv ¹m-\p-I-fpw InSn-e-\m-Wv. \-S-¡m-hv kv-Iq-fn-sâ "thÄ-Uv ¢m-kv' tem-I-sa-¼m-Sp-ap-Å kv-IqÄ Ip-«n-Isf _-Ôn-¸n-¡p-¶ sam-_o B-¸m-Wv. c|mw Øm-\w t\-Sn-b tNm-bv-kv kv-Iq-fn-se Ip-«n-I-fp-tS-Xv ku-tcmÀ-Ö-¯n ]m-N-Iw \-S-¯m³ ]-äp-¶ "skm-e-b-dm-'Wv. aq-¶mw Øm-\w c-|v kv-Iq-fp-IÄ ]-¦n-s«-Sp-¯p. {Snhm³-{Uw CâÀ-\m-j-W kv-Iq-fn-sâ "Hm-ÀKm-t\m ]m-bv-¡v' F-¶ k-¼qÀ-W ssP-h ]m-bv-¡nw-Kv sa-äo-cn-b-epw F-d-Wm-Ip-fw K-h¬-saâv tKÄ-kv l-bÀ sk-¡-|-dn kvIqÄ Ip-«n-I-fp-sS "kv-ssI-tUm-'bp-am-bn-cp-¶p A-Xv. kv-Iq-fp-I-fn \n-¶pw kw-cw-`-I-Xzw t{]m-Õm-ln-¸n¡m³ B-{K-ln-¡p-¶-h-cn \n-¶pw ]n-´p-W e-`n¨m Iq-Sp-X Ø-e-§-fn-te-¡v t{]m-{Kmw hym-]n -¸n-¡m-\pw A-Xn-sâ km-c-Yn-IÄ k-Ö-cm-Wv. Ip«n-Ifn kw-cw-`I-Xz a-t\m-`m-hw h-fÀ-¯p-¶Xn-s\m-¸w B-ß-hn-izm-k-ap-Å X-eap-d IqSn Cu t{]m-{Km-aneq-sS hmÀ-s¯-Sp-¡-s¸-Spw.
2005em-Wv cm-Pym-´-c kw-L-S-\-bm-b ssS Ip-«n-I-
fn kw-cw-`-I-Xz A-h-t_m-[w kr-ãn-¡m³ CXv A-hX-cn-¸n-¨-Xv. 14\pw 17\pw C-S-bn {]m-b-ap-Å Ip-«nIÄ-¡m-bn X-¿m-dm-¡n-b I-cn-¡p-e-s¯ ssS tI-c-f, C-hn-Sp-s¯ {]-tXy-I km-l-N-cy-§Ä Iq-Sn I-W-¡nse-Sp-¯v ]-cn-jv-I-cn-¨p. C-Xn-s\-Ãmw t\-Xr-Xzw \Â-Inb-Xv A-\n-j sN-dn-bm-\m-Wv. tImÀ-¸-td-äv s{S-bv-\nw-Kv, F-¨v BÀ dn-{Iq-«v-saâv XpS§nb ta-J-e-I-fn h-À-j -§-fp-sS ]m-c-¼-cy-ap-Å sN-½-®qÀ A-¡m-Z-an-bp-sS am-t\-Pnw-Kv U-b-d-Iv-ä-dm-b A-\n-j sN-dn-bm\v X-sâ A-\p-`-h-k¼-¯v C-¡m-cy-¯n I-cp-¯mbn. ""sh-dpw 55 a-Wn-¡q-dp-IÄ sIm-|v Ip-«n-I-fn cq-]m-´-co-I-c-Ww \-S-¯p-I F-¶-Xm-bn-cp-¶p e-£yw. k-Z-kn-s\ A-`n-ap-Jo-I-cn-¡m³ a-Sn-¡p-¶ H-cp km-[mc-W kv-IqÄ Ip-«n Cu 55 a-Wn-¡q-dp-IÄ I-gn-bpt¼mÄ kz-´w _n-kn-\-kv ¹m³ B-ß-hn-izm-kt¯m-sS tem-I-¯n-\v ap-¶n hn-fn-¨p-]-d-bm³ I-gnhp-Å-h-\m-bn-«p-|m-Ipw,'' A-\n-j ]-d-bp-¶p. kÀ-¡mÀ, kz-Im-cy kv-Iq-fp-IÄ-¡v Cu ]-cn-]m-Snbp-am-bn k-l-I-cn-¡mw. a-e-bm-f-¯n-epw Ip-«n-IÄ-¡v {]-k-tâ-j³ \-S-¯mw. ""Ip-«n-IÄ XmÂ-¸-cy-t¯m-sS ap-t¶m-«p-h-¶m-epw A-Xn-s\ am-Xm-]n-Xm-¡Ä \n-cpÕm-l-s¸-Sp-¯p-¶ {]-h-W-X Im-Wp-¶p-|v. Ip«n-I-sf A-Sn-ap-Sn am-än B-ß-hn-izm-kw ]-I-cp-¶ t{]m-{Km-amWnXv. amXm-]n-Xm-¡Ä t{]m-Õm-ln-¸n-¡p-I-bm-Wv th-|Xv,'' A-\n-j ]-d-bp-¶p. Cu ]-²-Xn-bp-sS `mK-am-bn hn-Z-Kv-[-cp-sS kw-Lw X-s¶-bp-|v. [\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
11
IhÀ tÌmdn COVER STORY
VIRUS AT
_nkn\kpImÀ F´
tem-I P-\X-sb apÄ-ap-\-bn \nÀ-¯n tIm-hn-Uv 19 ]-SÀ-¶p ]n-Sn-¡p-t¼mÄ tem-Iw I-Sp-¯ km Im-Wm-¯ Cu {]-Xn-k-ÔnI-sf a-dn-I-S-¡m³ _n-kn-\-kp-ImÀ C-Xph-sc kzo-I-cn-¡m-¯ \-S-]-Sn [\w \yqkv _yqtdm
Cu
{]-Xn-k-Ônbpw I-S¶p-t]m-Ipw. ]-t£ F-\n-¡v tXm-¶p¶-Xv tem-Iw Øn-cam-sbm-cp do-sk-äv _-«¬ A-aÀ¯m³ km-[y-X-bp-s|-¶mWv. a-lo-{µ B³-Uv a-lo-{µ-bp-sS sN-bÀam³ B\-µv a-lo-{µ-bp-sS ssh-dem-sbm-cp Szo-än-sâ Xp-S-¡-hm-N-Iw C-Xm-bn-cp-¶p. ssN-\-bn \n-¶v s]m-«n-¸p-d-s¸« sIm-tdmW sshd-kv _m[ tem-I _n-kn-\-kpI-sf X-s¶ Io-gv-ta a-dn-¨p-I-gn-ªp. bq-tdm-¸n \n-¶p-Å-h-À A-ta-cn-¡-bn {]-thin-¡p-¶-Xn-\v H-cp am-kw {]-knUâv sUm-WmÄUv {Sw-]v hn-e-t¡À-s¸-Sp-¯n-b-tXm-sS tem-Iw FÃm AÀ-°-¯n-epw kv-Xw-`n-¨n-cn-¡p-I-bmWv. A-ta-cn¡³ I-¼-\nIÄ, {]-[m-\-ambpw sF.-än I-¼-\n IÄ, Po-h-\-¡mÀ-¡v ho-«n-en-cp-¶v tPm-en sN-¿m\p-Å ku-Icyw \Â-In-bn-cn-¡p¶p. C-´y³ sF-.än I-¼-\n-IÄ hn-tZi-s¯ I-cm-dp-IÄ-¡m-bn Po-h-\-¡m-sc A-b-¡p-¶Xpw \nÀ-¯n-sh-¨p. C-Xn-\n-sS A-ta-cn-¡ I-Sp-¯ km-¼¯n-I {]-Xn-k-Ôn-bn-eq-sS-bm-Wv I-S¶p-t]m-Ip¶Xv F-¶-Xn-sâ kq-N-\bpw i-à-amWv. sIm-tdmW sshd-kv ssN-\o-kv k¼-Zv hy-hØ-sb _m-[n-¡p-¶Xn-s\m-¸tam AXn-t\-¡mÄ Xo-{hamtbm A-ta-cn-¡³ k¼-Zv hy-hØ-sb _m-[n-¡m-\n-S-bp-s|-¶ \n-co£-W-§fpw ]p-d-¯p-h-cp-¶p|v. cm-Pym-´-cX-e-¯n a-\p-jy-cm-in-sb apÄ-ap-\-bn \nÀ-¯p-¶ am-cI tcm-Kw tem-I-k¼-Zv hyhØ-sb ]n-Sn-¨p-e-bv-¡p-I-bm-Wv. tem-I-¯n-sâ am-\p-^m-Iv-N-dnw-Kv l-ºm-b ssN-\-bn \n-¶v D-S-se-Sp¯ sshd-kv _m[ tem-I hym-]m-c, hm-Wn-Py ta-J-e-bn A-Sn-b -´-cm-h-Ø X-s¶-bm-Wv kr-ãn-¨n-cn-¡p-¶-Xv. temI cm-Py-§Ä kÀ-Æ k-¶m-l-hp-sa-Sp-¯v tcmKw ]-S-cp¶-Xv X-S-bm³ {i-an-¡p-¶p|v. F-¶m tImhn-Uv 19 temI-s¯ FÃm _n-kn-\-kp-I-fnepw kr-ãn-¨n-cn-¡p-¶ {]-Xym-Lm-Xw \mw Im-Wm-\n-cn¡p-¶-tX-bpÅq. tem-Iw ap³-s]§pw Im-Wm-¯ km-l-Ncy§Ä sIm-tdm-W 19 sshd-kv _m[ tem-I-¯n-\v X-s¶ ]p-Xn-b-XmWv. A-Xp-aq-e-ap-|m-bn-cn-¡p-¶ B-tKm-f {]-Xn-k-Ôn-Ifpw AXp-sIm-|pX-s¶ C-Xph-sc Im-Wm-¯-XmWv. atä-sXm-cp km-¼¯n-I {]-Xn-k-Ôn-sb a-dnI-S-¡m³ tem-I-cm-Py-§Ä s]m-Xp-th kzo-I-cn¡m-dp-Å km-¼¯n-I \-b-§-fn-eq-sSbpw C-f-hp-
12
amˬv 31, 2020
[\w hyh-kmb hmWnPy ssZzhm-cnI
tIm-hn-Uv 19 aq-ew G-ähpw Iq-Sp-XÂ \-ã-ap-|m-Ip-¶ 15 k¼-Zvhy-h-Ø-I-fn-sem¶m-Wv C-´y. C-t¸mÄ X-s¶ cmPy-s¯ _n-kn\kv cwK¯v tIm-hn-Uv 19 aq-e-ap-Å Xn-cn-¨-Sn-IÄ {]-I-S-am-Wv
I-fn-eq-sS-bpw sIm-hn-Uv 19 aq-e-ap-Å {]-iv-\§-sf a-dn-I-S-¡m-\m-hn-sÃ-¶-Xm-Wv bm-YmÀ-°yw. F-® hn-e-bn-se C-Sn-hv km-¼¯n-I cw-K-¯n-\v A-\pIq-e-am-¡m-sa¶ [m-c-W-bv-¡p t]mepw A-Sn-Øm\-anÃm-Xm-bn-cn-¡p¶p. C-t¸mÄ X-s¶, \-½p-sS cm-Py¯pw tI-c-f¯nepw tIm-hn-Uv 19 aq-e-ap-Å Xn-cn-¨-Sn-IÄ _nkn\-kv cwK-¯v {]-I-S-am-bn I-gn-ªp. temI-¯v am-\p-^m-Iv-N-dnw-Kv cwK-¯v ap³-\n-c-bn \nÂ-
¡p-¶ ]e cm-Py-§fpw P-\§-sf \nÀ_-Ôn-X-am-bn ho-Sp-I-fn \n-¶v C-d¡p-¶nÃ. tem-I hym-]m-c, hm-Wn-Py ta-J-eI-sf N-en-¸n-¡p-¶ k-s¹ sNbv³ X-IÀ-¶p. P\§Ä k-©-cn-¡m-Xm-b-tXm-sS B-tKm-f Pn-Un-]n-bpam-bn A-t§b-äw _-Ô-s¸-«n-cn¡p-¶ FÃm ta-J-e-Ifpw Ip¯-s\ C-Sn-hv tc-J-s¸-Sp-¯n-bn-cn-¡p-I-bmWv. P-\-§Ä bm-{X sN-¿m-sX F§-s\ _n-kn\-kv NÀ-¨-IÄ \-S-¡pw? F-bÀ {SmhÂ, Sq-dnkw, tIm¬-^-d³-kpIÄ, ao-änwKp-IÄ FÃmw \n-e-¨n-cn-¡p¶p. C-´y-bp-sS \-ãhpw t]Sn-s¸-Sp-¯p-¶-XmWv. \n-e-hn km-¼¯n-I amµyw t\-cn-«v sIm-|n-cn¡p-¶ C-´y³ k¼-Zvhy-h-Ø-bv-¡v ta In«nb C-cp-«-Sn-bm-Wv tIm-hn-Uv 19. tIm-hn-Uv 19 aq-ew G-ähpw Iq-Sp-X \-ã-ap-|m-Ip-¶ 15 k¼-Zv hy-hØ-I-fn-sem-¶m-Wv C-´y. ""ChnsS \nÀan¡p¶ ]e D¸¶§fpsSbpw Akwkv-IrXhkvXp¡fpw Ah D|m¡p¶Xn \pÅ sajo\dnIfpw AhbpsS ks]bÀ ]mÀSvkpw ssN\bn \n¶mWv hcp¶Xv. R§fpsS Hcp sajo³ tISmbn«v AXnsâ ]mÀSv-kv CXphsc In«nbn«nÃ. Cu {]XnkÔn \½psS kss¹ sNbv-\ns\ Imcyambn _m[n¨n-«p|v.'' F_nkn
TTACK
´psN¿Ww?
m-¼¯n-I {]-Xn-k-Ôn-bn-te-¡v h-gp-Xn ho-gp-I-bmWv. C-Xph-sc n-I-fn-te-¡v I-S-t¡-|n hcpw
{Kq¸nsâ Øm]I\pw amt\PnwKv UbdIvädpamb apl½Zv aZ\n ]dbp¶p. tIm-hn-Uv 19 tI-c-f-¯nsâ {Smh taJesb 60 iXam\t¯mfw _m[n¨n-«p-s|¶mWv, sshd-kv _m-
[- ]-SÀ-¶p-]n-Sn-¨ B-Zyhm-c-¯n dnb {Smh & SqÀkv C´y ss{]häv enanäUnsâ UbdIväÀ tXmakv a¯m-bn A-`n-{]m-b-s¸-«Xv. ]-t£ ]n-¶o-Sv Øn-Xn Kp-cp-X-cambn. CXv G-I-tZ-iw 90 i-X-am-\-t¯m-f-am-Ip-Ibpw
Ahkc§fpw hcp¶p! G
-sXm-cp {]-Xn-k-Ôn-L-«hpw ]pXn-b A-h-k-c§fpw k-½m-\n-¡pw. C-t¸mgpw A-Xp|v. B\-µv a-lo-{µ X-sâ Szo-än ]-d-ªXp-t]m-se tIm-hnUv 19 ho-«n-en-cp-¶v tPm-en sN-¿p-¶ {]h-W-X hym-]-I-am-¡m³ C-S-bm-¡pw. ssk-_À kp-c-£ kw-_-Ôn-¨ {]-iv-\-§Ä C-Xp-am-bn _-Ô-s¸«p|v. F-¦n t]mepw \-½p-sS sXm-gn-en-S-§Ä C-\n amdp-I X-s¶ sN-¿pw. tI-c-f-¯n X-s¶ 100 Po-h-\-¡m-cp-Å I-¼-\n-bn 80 Po-h-\-¡m-sc DÄ-s¡m-Åm-\p-Å ku-I-cy-ap-Å-h-bp|v. _m-¡n 20 t]-sc A-hÀ H-gn-hm-¡p-¶XÃ. Hm-^o-kn-te¡v h-cp-¯nÃ. ]-t£ tPm-en sN-¿n-¸n-¡pw. C-Xv hym-]-I-am-Ipw. AXp-t]m-se C-\n Un-Pn-ä ao-änw-KpIÄ, shÀ-Nz tIm¬-^-d³-kp-IÄ F-¶n-h-bv-¡v {]-Nm-c-ta-dpw. Iq-Sp-X lcn-X N-«-§Ä k-aq-l¯n th-cp-d-¸n-¡pw. C sIm-ta-gv-kv ¹mäv-t^m-ap-IÄ-¡v kzo-Imcy-X hÀ-[n-¡pw. Iq-Sp-X I-¼-\n-IÄ sh-_v tÌm-dpIÄ A-h-X-cn-¸n-¡pw. am-\p-^m-Iv-N-dnw-Kn-\v H-cnS-s¯ am{Xw B-{ibn-¡m-sX tem-I cm-Py-§Ä ]-e ta-J-eI-sf ]-cn-K-Wn-¡pw. C-Xv C-´y-bv-¡v `m-hn-bn KpW-I-c-am-Ipw; \mw G-sd ]-d-bp-¶ sa-bv-¡v C³ C-´y ]²-Xn i-cnbm-b AÀ-°-¯n \-S-¸m-¡pI-bm-sW-¦nÂ. AÀl-X-bpÅ-Xv A-Xn-Po-hn-¡p-sa-¶-Xm-Wv NmÄ-kv UmÀ-hn³ kn-²m´w. C-¡m-e-L-«-¯n G-ähpw I-cp-¯p-ätXm G-ä-hpw Câ-en-Ptâm B-b _n-kn-\-kp-IÄ A-Xn-Po-hn-¡-W-sa-¶nÃ. a-dn-¨v am-ä-§Ä A-Xn-th-Kw DÄ-s¡m-Åp-¶-h \n-e-sIm-Åpw. AXp-sIm-|v am-ä-§Ä DÄ-s¡mÅmw. kp-Øn-c-am-bn \n-e-\nÂ-¡m³.
[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
13
IhÀ tÌmdn COVER STORY
sN-bvXp. Cu cwKs¯ Øm]\§fpsS \ne\n¸v Xs¶ C-t¸mÄ {]iv-\¯nembncn¡pIbmWv. hy-h-kmb, hm-Wn-Py cwK-s¯ {]-iv-\-§-fp-sS B-gw C-\nbpw hÀ[n-¡p-sa¶v t\mÄ-« C-´y U-b-d-Iv-äÀ Bâ-Wn tXma-kv sIm-«m-cw ]-d-bp¶p.
I\¯ \ãw tIm-hn-Uv 19 aq-ew tI-c-f-¯n-sâ do-sä-bv ta-J-e {]-Xn-k-Ôn-bn-em-bn-¡-gnªp. \-½p-sS kq-¸À-amÀ-¡-äpI-fn-se \-sÃm-cp i-X-am\w DÂ-¸-¶-§fpw ssN-\-bn \n-¶mWv. ssN-\-bn-te-¡v t]m-Im-t\m A-hn-sS \n-¶v Xn-cn-¨p-hcmt\m bm-sXm-cp \nÀ-hm-l-hp-anÃ. ""G{]n BZyhmcw AhntS¡v t]mbm Xs¶bpw D¸¶w HmÀUÀ sNbvXv F¯m³ 60 Znhkw F´mbmepw FSp¡pw. ]e D¸¶§Ä¡pw hne IqSpw. G{]nen \S¡m\ncn¡p¶ ssN\bnse Im⬠s^bÀ Xs¶ \S¡ptam F¶dnbm¯ AhØbm-Wv.'' ssN-\-bpam-bn Z-im-Ð-§-fm-bn _n-kn\-kv \-S-¯p-¶ Ir-jv-W³ tI-i-h³ A-`n-{]m-b-s¸-Sp-¶p. tIm-hn-Uv 19 aq-ehpw km-¼¯n-I {]-iv-\-§Ä sIm-|pw _n-kn\-kv cw-K-¯p-|m-bn-cn-¡p-¶ {]-Xym-Lm-X-§Ä D-S\-Sn am-dn-sÃ-¶-Xm-Wv hm-kv-Xhw. Cu bm-YmÀ°yw Xn-cn-¨-dn-bp-I-bm-Wv _n-kn-\-kp-ImÀ BZyw th-|-Xv.
kzbw tNmZn¡q, Cu tNmZy§Ä tIm-hn-Uv 19sâ ]-Ým-¯-e-¯n B-Zyw th|-Xv kz´w Ip-Spw-_-¯n-sâbpw Po-h-\-¡m-cp-sSbpw B-tcmKyw kw-c-£n¡p-I F¶-Xp X-s¶-bmWv. A-tX {]m-[m-\yt¯m-sS _n-kn-\-kn-sâ B-tcm-Ky-hpw t\m-¡-Ww. Imc-Ww C-´y-bn-se-bpw tI-c-f-¯n-sebpw _n-kn\kv k-aql-s¯ c-£n-¡m³ kÀ-¡m-cp-Itfm a-äv G-P³kn-Itfm ap-t¶m-«v h-c-W-sa-¶nÃ. {]-f-b-ti-jw \mw A-Xv I-|-XmWv. km-aq-ly kp-c-£ D-d-¸m-¡m³ X-s¶ s]-Sm-¸m-Sv s]-Sp-¶ kÀ-¡m-cp-IÄ-¡v _n-kn-\-kpI-sf Xm-§n-\nÀ-¯m³ C-f-hp-IÄ \Â-Im³ km-[n-s¨-¶n-cn¡nÃ. _n-kn-\-kp-IÄ km-¼¯n-I B-tcm-K-¯n-\v X-s¶bmI-Ww C-t¸mÄ ap³-Xq-¡w \Â-tI-|-Xv. cm-Pym´-c-X-e-¯n-te-¡v h-f-cm³ ]-²-Xn-bn-«n-cp-¶ ]-e tIc-f I-¼-\n-I-fp-sSbpw kp-{]-[m-\ am-\p-^m-Iv-N-dnw-Kv lºv, A-sÃ-¦n B{i-b tI{µw ssN-\-bm-bn-cp¶p. C-t¸mgs¯ Cu {]-Xn-kÔn, _n-kn-\-kn-se B X-{´-]cam-b Xo-cp-am-\-¯n-sâ {]-k-àn-sb X-s¶-bm-Wv tNmZyw sN-¿p-¶-Xpw. A-{]-Xo-£n-Xam-b Im-cy-§Ä A-c-t§-dp-t¼mÄ
_n-kn-\-kp-ImÀ kz-bw tNm-Zn-t¡-| Nn-e Im-cy-§fnXm.
1 ]-Ww h-cm³ h-gn-bpt|m?: _n-kn-\-kp-Im-sc \n§Ä C-t¸mÄ _n-kn-\-kn-te-¡v ]-Ww h-cm³ C-S-bp-Å
h-gn-IÄ a-\-kn I-|n-«p-|m-Ipw. F-¶m B h-gnI-sf Ip-dn-¨v H-¶p-Iq-Sn Ku-c-h-am-bn Nn-´n-¨p t\m¡q. ]pXn-b km-l-N-cy-¯n-epw A-h \n-e-\nÂ-¡p-¶p-t|m? \n-e-hnse {]-XnIq-e km-l-N-cyw Ip-d-¨-[n-I-Im-ew \o|p-t]m -bm \n-§Ä-¡v ]n-Sn-¨p-\nÂ-¡m³ ]äp-tam? A-Sn-b´c L-«-¯n D-]-tbm-Kn-¡m³ ^-|v hÃXpw I-cp-Xn sh-¨n«p-t|m? \n-§-fp-sS _n-kn-\-kn-sâ A-Sn-Øm-\w X-IÀ¡m-sX X-s¶ sN-e-hp-IÄ sh-«n-¨p-cp-¡m-³ C-\nbpw km[n¡p-tam? Cu tNm-Zy-§Ä A-kz-Ø-X-bp-|m-¡p-¶-XmImw. F-¶mepw kz-bw tNm-Zn¡q. A-Xn-\p-Å h-gn I-s|¯q. _n-kn-\-kp-ImÀ BZyw sN-t¿-|Xv C-XmWv.
2 ^-|v k-am-l-c-Ww F-§s\, F-hn-sS \n¶v?: _nkn-\-kn-sâ F-Ãm L-«-¯nepw ^-|v thWw. hml\w
Hm-Sm³ C-Ô-\-sa¶ t]mse. tI{µ, tI-c-f kÀ-¡m-cpI-fn \n-¶v _n-kn-\-kp-IÄ-¡v Im-cyam-b km-¼¯n-I ]n´p-W {]-Xo-£n-¡m-\m-hnÃ. _m-¦p-I-fpw A-h-cp-sS N-«-§Ä IÀ-i-\-am-¡n-bn-cn-¡p-I-bm-Wv. ]-t£ \nt£-] amÀ-K-§Ä ]qÀ-W-ambpw h-än-h-c-fnÃ. B-IÀ-j-am-b, h-fÀ¨m km-[y-X-bp-Å B-i-b-ap-t|m? \n-t£-]I-sc In«p-I X-s¶ sN-¿pw. temI-s¯ ]n-Sn-¨p-Ip-ep¡n-b ]-e {]-Xn-k-Ôn-L-«§fpw hn-P-b-I-cam-b _n-kn-\-kp-I-fp-sS ]n-d-hn-¡v Im-c-W -am-bn-«p-|v. 1987se I-dp-¯ Xn-¦-fn-\v ti-jw ]n-d-¶ I-¼\n-bm-Wv knkv-tIm. tUm-«v tImw X-IÀ-¨-bv-¡p ti-j-amWv Kq-Kvfpw t]-]m-epw D-|m-bXv. k-ao-]-Im-e-¯p|m-b a-sämcp B-tKm-f km-¼¯n-I {]-Xn-k-Ôn-bm-Wv F-bÀ_n-F³]n, kv-Iz-bÀ, kv-ss{S-]v t]m-ep-Å I-¼-\n-I-fp-sS ]n-d-hn-¡v Im-c-W-am-bXv. {]-Xn-k-Ôn-IÄ {In-bm-ß-I-Xbv¡v h-f-am-¡-Ww. A-t¸mÄ ]pXn-b _n-kn\-kv tam-U h-cpw. \q-X-\ ta-J-e-I-fn-te-¡v I-S-¡m\pw km-[n-¡pw.
3 IW-¡v Iq-«p-¶ hnÂ-¸-\ In«p-tam?: tIm-hn-Uv 19 aq-ew {]-Xy-£-¯n H-cp _-Ô-hp-anÃm-¯ ta-J-e-bn-
emImw C-t¸mÄ \n-§-fp-sS _n-kn-\kv. A-Xv FÃmw i-cn-bm-sW¶ tXm-¶-en-\v A-Sn-Øm-\-am-I-cpXv. G-Xms|Ãm cwK-s¯ D-]-t`m-àm-¡fpw C-t¸m-gpw C-\n h-cp-¶ \m-fp-I-fnepw sNe-hv Np-cp-¡pw. \n-§Ä {]-Xo-£n-¡p-¶ _n-kn-\-kv UoepIÄ, {]-Xo-£n-¡p¶ t]m-se t¢m-kv sN-¿m³ km-[n-s¨-¶n-cn-¡nÃ. C-Xv ap³-Iq-«n ImWp-I X-s¶ thWw.
4 amÀ-¡-änw-Kv CXp-t]m-se aXntbm?: \n-§-fp-sS hniz-kv-Xcm-b D-]-t`m-àm-¡Ä C-t¸mÄ Np-h-Sp-am-än-sb-¶v
_nkn\kv F§s\ amt\Pv sN¿mw? _n-kn-\-kn-sâ \n-e-\nÂ-¸n-\p-Å ]-Ww ap-X A-Sn-b-´c-am-sb-Sp-t¡-| \nÀWm-b-I Xo-cp-am-\-§Ä h-sc C-t¸mÄ kp-{]-[m-\-am-Wv.
1
]-W-e`y-X D-d-¸m-¡p-I: ]-W-am-Wv C-t¸mgpw cm-Pmhv. B-kv-Xn-bp-s|-¶v ]-d-ªXp-sIm-|v Im-cy-anÃ. A-Xv en-Izn-Uv cq-]-¯n-ep-t|m-sb¶-Xm-Wv {]-[m\w. h-cm-\n-S-bp-Å km-l-Ncy§-sf c-|p- aq-¶p Im-ä-K-dn-I-fm-¡p-I. B km-l-N-cy-§-fn-seÃmw D-|m-Im-\n-S-bp-Å Im-jv ^v-tfm, em-` \-ã§Ä, _m-e³-kv jo-äv C-h X-¿m-dm-¡n sh-bv-¡p-I.
kn-\-kn-se hc-hv sN-e-hp-IÄ H-]vän-ssa2 _nkv sN-¿-Ww. sNe-hv Np-cp-¡m-\p-Å h-gn-IÄ
I-s|-¯n sh-bv-¡-Ww. ^-|v k-am-l-cn-¡m³ Hml-cn hnÂ-¸-\ th-|n h-cp-sa-¦nepw A-Xn-\v k-Ö-am-I-Ww. Nn-e-t¸mÄ _n-kn-\-kn-sâ H-cp hn-`m-Kw hn-säm-gn-tb-|n h-cp-sa-¦n A-Xn\pw k-Ö-am-Ip-I. a-tä-sX-¦nepw I-¼-\n-sb G-säSp-¡m³ A-hk-cw In-«n-bm- A-Xn\pw a-Sn-¡cp-Xv.
sN-bv³ kw-hn-[m-\w ]p-\-cp-Öo3 kss¹ hn-¸n-¡p-I: ssN-\-sb-¶ B-tKm-f `oa-s\
FÃm-¯-c-¯nepw B-{i-bn-¡p-¶-Xn-sâ A-] I-Sw C-t¸mÄ Xn-cn-¨-dn-ªp I-gn-ªp. ssN\o-kv ^m-Î-dn-I-fp-sS {]-hÀ¯-\w km-[m-c-W \n-e-bn-te-¡v h-¶m-epw B-tKm-f-X-e-¯n-se k-ss¹ sN-bv³ kw-hn-[m-\w A-{X s]-s«-¶v tIm-hn-Uv 19\v ap-¼p-Å Im-e-t¯-¡v a-S-§nsb-¶n-cn-¡nÃ. Cu A-\p-`-h-¯n-sâ ]-Ým-¯-e-¯n km-[yamb-{X _-Z kw-hn-[m-\-§Ä I-s|-¯p-I. ]pXn-b k-ss¹-tb-gv-kn-s\ tX-Sn-¸n-Sn-¡-Ww. Un-Pn-ä k-ss¹ kw-hn-[m\-s¯ Ip-dn¨pw Nn-´n-¡pI.
]-t`m-àm-hp-am-bn A-Sp-¯ _-Ôw ]p-eÀ4 D-¯pI: \n-§Ä-¡v e-`n-¨ ]-e I-cm-dp-Ifpw
C-t¸mÄ k-a-b-_-Ôn-X-am-bn \-S-¸m-¡m³ ]-ä-W-sa-¶nÃ. A-kw-kvIr-X h-kv-Xp e-`n-¡p¶p-|m-InÃ, b-{´-`m-K-§-fn CÃm-bn-cn-¡pw. ]-t£ C-h D-]-t`m-àm-hn \n-¶v ad-¨v sh-bv¡-cpXv. A-hÀ-¡v i-cnbm-b Imc-Ww hn-h-cn-¨v I-s¯-gp-XpI.
h-cmw. A-t¸mÄ Iq-Sp-XÂ t]-cn-se-¯m³ \n-e-hn-ep-Å amÀ-¡-änw-Kv co-Xn-IÄ a-Xn-bm-InÃ. Cu-bn-\-¯n-se sNehv Iq-Spw. A-tX Ip-dn-¨v Nn-´n-¨n-«p-t|m?
5 Po-h-\-¡m-cp-sS F-®w Ipd-¨v DÂ-¸m-Z-\£-a-X Iq«m³ ]äp-tam?: ]-e Im-c-W-§Ä sIm-|v Po-h-\-¡m-cp-sS
F-®w Ip-d-tª-¡mw. \nÀ-Wm-bI tPm-en-IÄ sN-bv-Xncp-¶h-sc e-`n-¡m-sX h-t¶-¡mw. A-t¸mÄ an-\n-aw Po-h\-¡m-sc D-]-tbm-Kn-¨v am-Iv-kn-aw DÂ-¸m-Z-\£-a-X BÀÖn-¡m³ ]-äp-¶ km-l-N-cy-ap-t|m?
6 \n-§-fp-sS sN-e-hp-IÄ C-t¸mg-s¯ km-l-N-cy¯n-\v ]-äp-¶Xm-tWm?: _n-kn\-kv X-I-cm-sX ap-t¶m«p
-t]m-Im-\p-Å h-gn-IÄ I-|p-I-gn-ªm A-Sp-¯-Xm-bn \n-§-fp-sS sN-e-hp-I-fn-eq-sS H-¶p-Iq-Sn k-©-cn-¡p-I. C-t¸mg-s¯ A-h-Ø-bv-¡v A\p-tbm-Py-am-bXmtWm A-Xv. {]-Xy-£-¯n A-Xv am-tä-|-Xm-bn h-cnÃ. ]-t£ C-sXm-cp {]-Xnk-Ôn L-«-amWv. \n-§Ä {]-Xo-£n¡m-¯ A-h-k-chpw ap-¶n h-t¶-¡mw. Ip-d-ª sN-ehn Nn-e _n-kn-\-kp-IÄ hm-§m³ A-hk-cw In-«n-tb¡mw. ]pXn-b ta-J-e-I-fn-te-¡v t]m-Im³ ]-än-tb-¡mw. A-Xn-\pw \n-§Ä k-Ö-cm-bn C-cn-¡-Ww.
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amˬv 31, 2020
[\w hyh-kmb hmWnPy ssZzhm-cnI
do-sä-bv cw-K-¯p-Å-h-cm-sW-¦n I-S-bn B-fp-I-Ä h-cp-¶p-|m-hnÃ. \n-e-hn sh-_v kv-täm-dp-I-fp-Å-h-cm-sW-¦n A-¡mcyw D-] -t`m-àm¡-sf km-aq-ly-am-[y-a-§-fn-eq-sS A-dnbn-¨v Ah-sc A-Xn-te-¡v B-IÀ-jn-¡p-I. C sIm-ta-gv-kv ¹mäv-t^mw C-sÃ-¦n A-h-cp-sS ho-Sp-I-fn-te-¡v tkh-\w F-¯n-¡m³ km-[n ¡p-tam-sb-¶v t\m-¡q-I. A-t§-b-äw ip-NnXzw ]m-en-¨v DÂ-¸-¶-§fpw tk-h-\-§fpw F-¯n¨p \Â-Ip-I.
5 k-kzo-ÖI-c-cn-m-¡bm-n-c\n-n-¡cn-¡p-Ip-¶: A-Im-Sn-bcy--´§-cÄ- L-]-«ä-¯p-sa-n¦n H¶p {]m-Îo-kv sN-bv-Xp t\m-¡p-¶-Xpw \-¶mIpw. C¯-cw tam-Iv {S-b-ep-IÄ kw-`-hn-¡m\n-S-bp-Å ho-gv-N-IÄ I-s|-¯m\pw ]-cn-l-cn¡m\pw k-lm-bn-¡pw.
Sp-Å {]-Xn_-²-X sh-fn-hm6 k-¡p-aIq-l: -tG-¯msXm-cp _n-kn-\-kpw \n-e-sIm-Åp-
¶-Xv a-l¯m-b H-cp e-£y-¯n-\v th|n X-s¶-bmWv. ]-Ww D-t]m¸-¶w am-{X-hpw. Cu th-f k-aq-l¯n-t\m-Sp-Å {]-Xn-_-²-X sX-fn-bn-¡m-\pÅ-Xv Iq-Sn-bmWv. Izm-d-ssâbn-\n C-cn-¡p-¶-h-cpsS Ip-Spw-_-§Ä-¡v Xm-§m-hp-I, B-tcm-Ky {]-h-À-¯-IÀ-¡v th-| kpc-£m D-]-I-c-W-§Ä kv-t]m¬-kÀ sN¿p-I, k-¶-² tk-h-I-cm-bn k-aq-l-¯n-te-¡v C-d-§p-I A§-s\ \-½Ä {]-f-b-Ime-¯v sNbvX t]m-se H-cp-]m-Sv Im-cy-§Ä C-t¸mgpw sN-¿m-\p|v. A-Xv I-s|¯n, a-\p-jy-sâ th-Z-\-bn Iq-«m-bn \nÂ-¡p-I. \n-§-fp-sS {_m³-Un-s\ P-\w ]n-¶o-Sv Iq-Sp-X BZ-cthm-sS-bmIpw Im-WpI.
_n-kn-\-kp-I-fn C-t¸mÄ sN-t¿ï-Xv G-sXm-cp _n-kn-\-kn-sâbpw Hcp \nÀ-Wm-b-I LSIw Po-h-\-¡mÀ X-s¶-bmWv. kw-cw-`-§-fp-sS B-tcmKyw kw-c-£n-¡m³ {i-an-t¡|-Xv BZyw A-h-cn \n-¶p X-s¶-bm-Wv. F-¨v BÀ cwK-¯v \n-c-h-[n- Im-cy-§Ä C-t¸mÄ sN-¿mw.
1
Po-h-\-¡m-sc t_m-[-hÂ-¡-cn-¡p-I: kÀ-¡mcpw B-tcm-Ky-h-Ip¸pw B-tcm-Ky-{]-hÀ-¯-Icpw D-WÀ-¶p {]-hÀ-¯n-¡p-¶ Cu A-h-k-c-¯n _n-kn\-kv km-c-YnIfpw kw-cw-`-§-fn-se F-¨v BÀ hn-`m-K-hpw am-c-I ]-IÀ¨-hym-[n h-cm-\n-S-bp-Å km-l-N-cy-§-fn \n-¶v ]qÀ-Wambpw hn-«p-\nÂ-¡m³ Po-h-\-¡m-sc t{]-cn-¸n-¡Ww. ]\n, izm-k-X-Skw, Xp-SÀ-¨bm-b Np-a F-¶n-h-bp-Åh-sc \n-e-hn-se kw-hn-[m-\w D-]-tbm-Kn-¨v ]cn-tim-[-\-bv-¡v hn-t[-b-am-¡-Ww. C-hÀ-¡v a-Xnbm-b hn-{i-aw A-\p-h-Zn¡-Ww.
2
Hm-^o-kpw ]-cn-k-c-hpw hr-¯n-bm-bn kq-£n-¡p-I: Xp-½p-t¼mgpw Np-a-bv-¡p-t¼mgpw A-´-co-£-¯n-te-¡v ]-S-cp-¶ {k-h-§Ä ta-i, I-tk-c, sSen-t^m¬ F-¶nh-bn-seÃmw ]-än-¸n-Sn-¡mw. C-Xv ]-IÀ-¨-hym-[n-bp-sS hym]-\-¯n-\v Im-c-W-am-Ipw. AXp-sIm-|v \n-tXy-\ hÀ-¡v t¹-kv hr-¯n-bm-bn XpS-¨v kq-£n-¡pI.
3
ssI I-gp-Ip¶-Xv t{]m-Õm-ln-¸n-¡p-I: Po-h-\-¡mÀ¡v tIm-hn-U 19 h-cm-sX kq-£n-t¡|-Xv _n-kn\-kv km-c-Yn-I-fp-sS Iq-sS I-S-a-bmWv. Øm-]-\-¯n FÃmhcpw Ir-Xyam-b C-S-th-f-I-fn ssI-IÄ I-gp-Im³ \-S-]-Sn-IÄ kzo-I-cn-¡p-I. lm³-Uv hmjv, lm³-Uv km-\n-ssä-kÀ F¶n-h Hm-^o-kp-I-fn B-h-iy-¯n-\v
I-cp-Xn-bn-cn-¡-Ww.
4
bm-{Xm-\n-b-{´-Ww GÀ-s¸-Sp-¯p-I: tIm-hn-Uv 19 dn-t¸mÀ-«v sN-bv-X cm-Py-§-fn-te-¡v bm-{X-IÄ ]-c-amh-[n H-gn-hm-¡m³ \nÀ-tZ-in-¡Ww. ]p-Xn-b hmÀ-¯m-hn-\n-a-b km-t¦-Xn-I-hn-Zy-IÄ D-]-tbm-Kn-¨v shÀ-Nz ao-änw-KpIÄ \-S-¯Ww. B-fp-IÄ Iq-«-am-bn F-¯p-¶ Ø-e-§fn \n-¶v hn-«p-\nÂ-¡m³ Po-h-\-¡m-sc t{]-cn-¸n-¡Ww. temI-¯v tIm-hn-Uv 19 aq-ew a-cn-¨-h-cn _-lp-`q-cn-]£hpw {]m-b-am-b-h-cmWv. {]m-bw sN-¶ Po-h-\-¡mtcm tIm¬-{Sm-Iv-ä-Àamtcm _n-kn\-kv ]-¦m-fn-Itfm D-s|¦n A-h-cp-sS kp-c-£-bv-¡v {]-tXy-I {]m-[m\yw \ÂIpI.
5 ]pXn-b \-S-]-Sn-¨-«-§Ä sIm-|p-h-cn-I: Po-h-\¡mÀ-¡v ho-Sp-I-fn C-cp-¶v tPm-en sN-¿m-\p-Å A-hk-
cw ]-e Øm-]-\-§-fnepw C-t¸mÄ D-|m-I-W-sa-¶nÃ. F-¶m A-¯-c-¯n sN-¿m³ ]-äp-¶ tPm-en-I-fp-s|¦n A-Xn-\v A-hk-cw \Â-Ip-I. ]\n, Np-a, P-e-tZm-jw F-¶n-h-bp-s|-¦n A-Xn-thKw Hm-^o-kn-se-¯m³ \nÀ_-Ôn-t¡-|. tIm-hn-Uv 19 ]-SÀ-¶p- ]n-Sn-¨ cm-Py-§-fn \n-¶v \m-«n-se-¯n-b-h-cp-am-bn k-¼À-¡w ]p-eÀ-¯n-b-hcp-s|-¦n Ah-sc kz-bw H-ä-s¸-«v \nÂ-¡p-¶-Xn-\v t{]cn-¸n-¡Ww. l-kv-X-Zm-\hpw H-¯p-tNÀ-¶p-Å ao-änw-Kp-I fpw ]-c-amh-[n H-gn-hm-¡Ww.
6
hmÀ dqw k-Ö-am-¡p-I: _n-kn-\-kn-se ]-e hn-`mK-§-fp-sS {]-hÀ¯-\w \nÀ-Wm-b-Iam-b Nn-e hy-ànIsf tI-{µo-I-cn-¨mIpw Nn-e-t¸mÄ. B hy-àn-¡v Øm]-\-¯n \n-¶v hn-«p-\nÂ-t¡-|n h-¶m _n-kn\-kv F§-s\ ap-t¶m«p-sIm|p-t]m-Ip-sa-¶v Nn-´n-¡p-I. _nkn-\-kp-I-fn-se ssZ-\wZn-\ {]-hÀ-¯-\-§Ä X-S-k-anÃmsX t]m-Im³ FÃm h-Ip-¸p-I-sfbpw _-Ôn-¸n¨p-sIm|pw A\p-tbm-Pycm-b Po-h-\-¡m-sc I-s|-¯nbpw H-cp hmÀ dqw k-Ö-am-¡Ww. hy-àn-IÄ am-dn-bmepw _n-kn\-kv ap-t¶m«p-t]m-Im³ ]-äp-¶ kw-hn-[m-\w C-t¸mÄ th-Ww.
[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
15
hnPbIY
SUCCESS STORY
ap¯qäv ^n\m³kv enanäUv
tZiob `oa\mbn hfÀ¶sX§s\? ap-¯q-äv ^n-\m³-kv en-an-ä-Uv cm-Py-s¯ G-ä-hpw h-en-b aq-¶m-a-s¯ _m-¦n-X-c [-\-Im-cy Øm-]-\-am-bpw cm-Pyw I-S-¶v hn-tZ-i-t¯-¡pw h-fÀ-¶-sX-§-s\? B hn-P-b-bm-{X ap-¯q-äv ^n-\m³-kv No-^v P-\-d am-t\-PÀ sI.BÀ _n-Pn-tam³ hniZoIcn¡p¶p s¯ _m-¦n-X-c [-\-Im-cy Øm-]-\-ambn am-dn-b ap¯q-än-\v ]-d-bm³ s]-cp-aI-tf-sd. tI-c-f-¯n-se H-cp \m-«p¼p-d-¯p \n-¶v Xp-S-¡-an-« ap-¯q-äv ^n-\m³-kn-\v C-¶v bp-F-kv-F, bp-sI, {io-e-¦, t\-¸mÄ, Zp-_m-bv Xp-S-§nbn-S-§-fn-se-Ãmw km¶n[yap-|v. ap-¯q-äv ^n-\m³-kv en-an-ä-Un-s\ Cu t\-«-¯nte-¡v \-bn-¨-Xv F-´m-Wv?
km[yXIÄ Iïdnªp
sI.BÀ _n-Pn-tam³
a
-e-bm-fn-bp-sS I¬-ap-¶n-eq-sS-bm-Wv ap-¯q-äv ^n-\m³-kv en-an-ä-Uv h-fÀ¶p ]-´-en-¨-Xv. kzÀ-W-s¯ AXn-ssh-Im-cn-I-am-bn k-ao-]n-¨n-cp-¶ H-cp k-aq-l-¯n-\n-S-bn-te-¡m-Wv aq¯q-äv I-Ss¶-¯nbXv. _m-¦v hm-bv-]-tb-¡mÄ F-fp¸-¯n hm-bv-] In-«p-sa-¶m-b-t¸mÄ cm-Pys¯ km-[m-c-W-¡m-cn-te-sd-bpw kzÀ-Whp-am-bn ap-¯q-äv im-J-I-fn-se-¯n. C-¶v ]-e G-jy³ cm-Py-§-fp-sS-bpw I-cp-X kzÀ-W ti-J-c-t¯-¡mÄ Iq-Sp-X h-cpw ap-¯q-än-sâ ssI-bn-ep-Å kzÀ-W-¯nsâ A-f-hv. 40,000 tIm-Sn-bn-te-sd-bm-Wv I-¼-\n-bp-sS aq-eyw I-W-¡m-¡n-bn-cn¡p-¶-Xv. cm-Py-sa-¼m-Sp-ambn 4500 imJ-IÄ, ImÂ-e-£-¯n-te-sd Po-h-\¡mÀ... cm-Py-s¯ G-ä-hpw h-en-b aq-¶m-a-
16
amˬv 31, 2020
cm-Py-s¯ B-sI _m-¦v \n-t£-]-t¯-¡mÄ A-[n-I-amWv 100 e-£w tIm-Sn-bn-te-sd aq-eyw h-cp-¶ kzÀ-W-sa-¶pw A-Xv ^-e-{]-Z-am-bn hn\n-tbm-Kn-¨m-ep-Å _n-kn-\-kv km-[y-XI-sf Ip-dn-¨pw ap¯q-äv km-c-Yn-IÄ a-\kn-em¡n. A-Xn-\m-bn s{]m-^-j-WÂ k-ao-]-\w ]p-eÀ-¯n. ]p-Xp-a-bmÀ-¶ _nkn-\-kv tam-UÂ A-h-X-cn-¸n-¨v ap-t¶-dn. 173 S¬ kzÀ-W-am-Wv C-t¸mÄ ]-W-bambn ap-¯q-än-sâ ssI-h-i-ap-Å-Xv.
shÃphnfnIsf AXnPohn¨v hn-P-b-¯n-te-¡p-Å Cu bm-{X A-{X F-fp-¸-am-bn-cp-¶n-Ã. \n-c-h-[n X-Sk-§-fpw sh-Ãp-hn-fn-I-fpw A-h-sbm-s¡ X-c-Ww sN-bv-Xm-Wv ap-¯q-äv ap-t¶-äw
[\w hyh-kmb hmWnPy ssZzhm-cnI
{i-aw. aq-eyw, [mÀ-an-I-X, hn-iz-kv-X-X, B-ßmÀ-°-X Xp-S-§n-b io-e-§-fn ASn-Øm-\-am-¡n-bm-Wv ap-¯q-äv {]-hÀ-¯n¡p-¶-sX-¶v D-]-t`m-àm-¡-sf t_m-[ys¸-Sp-¯m³ I-gn-ªp.
4. D-]-t`m-àm-¡-sf ssI-Im-cyw sN-¿Â: _m-¦nw-Kv ta-J-e-bn hÀ-j-
§-fp-sS A-\p-`-h k-¼-¯p-Å dn-«-tbÀUv _m-t¦-gv-kn-s\-bm-Wv ap-¯q-äv imJ-I-fn \n-b-an-¨-Xv. D-]-t`m-àm-¡sf hm-bv-]-sb-Sp-¡m³ h-cp-¶-h-sc-¶ \n-e-bne-Ã, \n-t£-]-I-cm-bm-Wv I-W-¡m-bnXv. A-Xv D-]-t`m-àm-¡-fp-sS a-Xn-¸v t\-Sm³ Im-c-W-am-bn.
5. ^-|v F-hn-sS \n-¶v e-`n-¡pw?
^-|v ti-J-c-W-¯n-ep-m-bn-cp¶ sh-Ãp-hnfn a-dn-I-S-¡m³ I-¼-\n-bp-sS aq-eyw D-bÀ¯n ]p-d-¯p \n-¶p-Å \n-t£-]-I-sc B-IÀ-jn-¡m-\p-Å {i-am-Wv \-S-¯n-b-Xv. B-dp am-k-¯n-\n-sS 7000 tIm-Sn cq-]-bpsS hn-tZ-i \n-t£-]w B-IÀ-jn-¡m³ I-¼-\n-¡v I-gn-ªp.
UnPnä hgn
km-[y-am-¡n-b-Xv. F-´m-bn-cp-¶p B shÃp-hn-fn-IÄ?
1. kzÀ-Ww ]-W-bw sh-bv-¡m-\pÅ-X-Ã: kzÀ-W-t¯m-Sv ssh-Im-cn-I-am-bn
A-Sp-¸w kq-£n-¨n-cp-¶ h-S-t¡-´y³ P-\ -§-fn-te-¡v I-S-s¶-¯m³ G-sd {i-aw th-|nh-¶p. G-ä-hpw th-K-¯n e-`n¡p-¶ hm-bv-]-sb-¶ B-IÀ-j-Ww ]-cky§-fneq-sS A-hc - n-se-¯n-¨p. A-Xv ^-ew I-|p. 2. kzÀ-Ww `m-cy-bp-tS-Xv: kzÀ-W¯n-sâ D-S-a-IÄ b-YmÀ-°-¯n F-Ãmbn-S-¯pw `m-cy-am-cm-bn-cp-¶p. Ip-Spw-_¯n-sâ km-¼-¯n-I hn-j-a-X-IÄ-¡v ]-cnlm-cw Im-Wp-¶-Xn kv-{Xo-IÄ-¡p-Å ]-¦n-s\ Ip-dn-¨pw Im-jv am-t\-Pv-saân-sâ {]m-[m-\y-s¯ Ip-dn-¨p-a-S-¡w ]-c-kyw sN-bv-Xv ap-¯q-äv A-Xn-s\-bpw a-dn-I-S-¶p.
3. I-¼-\n-sb F-§-s\ hn-izkn-¡pw?: kzÀ-W-¯n-sâ aq-ey-¯n-\v
Xp-ey-am-b ]-Ww ]-W-bw sh-¨m e-`n¡n-Ã. A-§-s\ h-cp-t¼mÄ Iq-Sp-X aq-ey-ap-Å kzÀ-Ww ]-W-b-am-bn kzoI-cn-¡p-¶ Øm-]-\-s¯ Ip-dn-¨v B-fpIÄ-¡v hn-izm-k-ap-|m-I-Ww. h-S-t¡bn-´y-bnte¡v I-S-¶-t¸mÄ A-sXm-cp sh-Ãp-hn-fn-bm-bn. F-¶m \n-c-´-c-am-b {i-a-¯n-eq-sS A-Xn-s\ a-dn-I-S-¡m-\m-bn
_m-¦nw-Kv ta-J-e-bn-se G-ä-hpw \qX-\-am-b km-t¦-Xn-I hn-Zy-bn-e-[n-jvTnX-am-Wv ap-¯q-äv ^n-\m³-kn-sâ {]-hÀ¯-\-§-fpw. I-iv-ao-cn-se im-J-bn \-S-¡p-¶-Xv sIm-¨n-bn-se tImÀ-¸-td-äv Hm-^o-kn-en-cp-¶v Im-Wm-\m-hp-¶ hn-[¯n A-Xv h-fÀ-¶n-«p-ap-|v. Zn-h-k-hpw ]-Xn-\m-bn-c-¯n-te-sd t]-cm-Wv Hm¬sse-\m-bn ]-en-i-b-S-¡p-¶-Xv. am-{X-a-Ã, _m-¦p-IÄ \Â-Ip-¶ tk-h-\-§-sf-Ãmw ap-¯q-äpw Hm¬-sse-\m-bn \Â-Ip-¶p.
kÖcmb Poh\¡mÀ {]-hÀ-¯-\-§-fn th-| an-I-hv t\Sp-¶-Xn-\pw D-]-t`m-àm-¡-tfm-Sp-Å \-à s]-cp-am-äw D-d-¸p h-cp-¯p-¶-Xn-\pw XpSÀ-¨-bm-b ]-cn-io-e-\ ]-cn-]m-Sn-IÄ Poh-\-¡mÀ-¡m-bn \Â-Ip-¶-Xv ap-¯q-än-sâ h-fÀ-¨-bv-¡v k-lm-bn-¡p-¶p. tPm-en-s¡¯p-¶ km-[m-c-W \m-«p-¼p-d-¯pIm-c-s\ t]m-epw ap-¯q-än-sâ s]m-Xp-kz-`m-h-¯nte-¡pw s{]m-^-j-W an-I-hn-te-¡pw F-¯n-¡m³ C-Xn-eq-sS I-gn-bp-¶p. sXmgn-em-fn F-¶-Xn-\-¸p-dw kw-cw-`-I³ X-s¶bm-sW-¶ [m-c-W-tbm-sS {]-hÀ-¯n¡p-¶ Cu sXm-gnÂ-tk-\ Iq-Sn-bm-Wv ap-¯q-än-sâ i-àn. (2020 s^-{_p-h-cn 27\v [-\w ]-»n-t¡-j³-kv sIm-¨n se sa-dn-Un-b³ I¬sh³-j³ skâ-dn kw-L-Sn-¸n-¨ [-\w _m-¦nw-Kv, ^n-\m³-jy kÀ-ho-k-kv B³-Uv C³-jpd³-kv k-½n-än \-S-¯n-b {]-`m-j-W-s¯ A-[n-I-cn-¨v X-bm-dm-¡n-b-Xv)
hnPbIY
SUCCESS STORY
CUenamhpw sF.änbpw X½nse´v?
]n-.kn ap-kvX^
BZys¯ \qdq ]m¡äv CUen/tZmi amhv hn¡m³ H¼Xp amksaSp¯ sFUn {^jv ^pUv C¶v 12þ13 e£w t]-cn-te¡v D¸¶§sf¯n¡p¶ X-e-¯n-te-¡v h-f-cm³ sSIv-t\m-f-Pn-sb Iq-«p]n-Sn-¨ I-Y ]-d-bp-I-bm-Wv Øm-]-I\m-b ]n-.kn ap-kvX^ cmw-tam-l³ ]m-enb¯v
C
¡gnª Znhkw hnPbo `h C³kv]ntcj\ AhmÀUv Gäp-hm§nb sFUn {^jv^pUv Øm] I\pw knCHbpamb ]n.kn apkvX^ Xsâ {_m³Unsâ hnPbclkyw F´msW¶p tNm-Zn-¨-t¸mÄ C³^À taj³ sSIv-t\mfPn F-¶m-Wv D¯-cw ]-dªXv. F´p-sIm-|m-sW-t¶m sFUn {_m³UnepÅ hnhn[ {^jv ^pUv D¸¶§Ä hn¡p¶ hepXpw sNdpXpamb 30,000þt¯mfw do-säbv Hu«v-seäpIfn GsXÃmw D¸¶§Ä F{Xsb{X hnägnbp¶p, GXn \mWv Unam³Uv IqSpXÂ, Ipdhv Fs¶ÃmapÅ hnhc §Ä B[p\nI sF.än kuIcy§Ä D]tbmKn¨v A¸ t¸mÄ Adnbp¶XneqsSbmWv Akqbmhlamb Cu h-fÀ-¨ ap-kv-X-^ km-[y-am-¡nbXv. Cu 30000 Hu«v-seäpItfbpw PntbmSmKv sNbvXp. Hmtcm¶nte¡papÅ s_Ìv dq«pIÄ, Unam³Unsâbpw hn¸\bptSbpw Gä¡pd¨nepIÄ, sFä§Ä¡pÅ Unam³UpIÄ... CsXÃmw A¸t¸mÄ hniIe\w sN bvXpsIm|mWv sFUn Ct¸mÄ apt¶dp¶Xv. A-XmbXv sFUnbpw Hcp Umämt_kv amt\Pv-saâv _nkn\ knemWv! CUenamhv, sdUnþäpþIp¡v N¸m¯n, s]mtdm«, hS am-hv Xp-S§nb sjÂ^v sse^v A[nIanÃm¯, s]s«¶v tISmhp¶ ^pUv sF-äw-kmWv sF-Un {^-jv \nÀ-an¡p¶-Xv. th-tÌ-Pv [m-cm-fw h-cm³ km-[y-Xbp-Å DÂ-¸-¶§Ä Iq-Sn-bm-Wn-h. F-¶m _mw¥qÀ t]msemcp henb hn]Wnbnepw thtÌPv (FIv-kv]bdn tUäp Ignªv hn¡msX Xncn¨phcp¶ tÌm¡v) c-|p i-X-am-\¯n epw Xmtgbv¡v Ipd¨p sIm|phcm³ hn-h-c km-t¦-XnI-hn-Zy-bpsS ]n³_et¯msS apkv-X-^-bv-¡p km-[n-¨p-.
\n-t£-]n-¨m-Wv C-Xv km-[yam-¡n-b-Xv.
\nc-´-cw C-¶-th-j-\p-I-Ä C-U-en/tZm-i-am-hn-sâ hn-P-b-¯n N-S-ªn-cp¶n-à ap-kv-X-^. C-¶-th-j-\p-IÄ ]n-¶m-se ]n-¶m-se h-¶p. H-cp Ip-«n-¡p t]m-epw F-fp-¸-¯n D-gp-¶p-hSbp-|m-¡m³ I-gn-bp-¶ Un-kv-s]³-kÀ DÄ-s¸-« h-S am-hv ]m-¡m-bn-cp-¶p B-Zyw. F-¶m A-sXm-¶pw H-cp kp-{]-`m-X-¯n D-|m-bn- h-¶-X-sÃ-¶v ap-kv-X-^ ]-d-bp-¶p. "C-¶p Im-Wp-¶ s]À-s^-Îv h-S D-|m-¡mhp-¶ hn-[-¯n B-¡n-sb-Sp-¡m³ R-§Ä aq-¶p hÀ-jam-sW-Sp-¯-Xv. ]-cm-P-b-s¸-« Hm-tcm X-h-W-bpw R-§Ä A-Xn \n-¶pw ]mTw DÄ-s¡m-Åp-I-bm-bn-cp¶p. A-§-s\-bm-Wv ]-e ]p-Xn-b DÂ-¸-¶-§-fpw D-]t`m-àm-¡Ä-¡v ap-¶n-se-¯p-¶-Xv'. Nnc«bv¡pÅn¯s¶ NncInb tX§ hn]Wnbn se¯n¨ncn¡p¶ sFUn t{KäUv tIm¡\«v, DÅnse Icn¡pshůntâbpw Im¼ntâbpw Afhp ImWn¡p¶ ]pXnb sIsshknbpambn (Know Y our C oc onut ) F¯nbncn¡p¶ kvamÀ«v kn]v sS³UÀ
tIm¡\«v F¶nhbmWv sFUnbpsS ]pXnb c|v D¸¶§Ä. sFUn D¸¶§fpsS BXy´nIamb t{kmXkpIfmb IÀjItcbpw BXy´nI hn¸\ ¡mcm¡mhp¶ sXcphp hn¸\¡mtcbpw t_m[h ¡cn¡m\pw imàoIcn¡m\papÅ \qX\ ]²XnIfpw sFUn hn-`mh-\w sN-¿p-¶p|v.
{_m³-Uv _nÂ-Unw-Kv ]mT§Ä tImSnIÄ apS¡n sN¿p¶ ]cky§fà {_m³Uv _nÂUnw-sK-¶p ]-d-bp-¶ ap-kv-X-^-bp-sS {_m³-Uv _nÂ-Unw-Kv ]mT-§Ä C-sXm-s¡-bm-Wv. 1) D¸¶amWv Xmcw. DZmlcW¯n\v tZmibpw hSbpamsW¦n AXnsâ samcnhv, kzm-Zv Xp-S§n-b Im-cy§Ä. AÃmsX AXnsâ ]cky¯ne`n\ bn¡p¶ sken{_nän-Ifà 2) AhnkvacWobamb D]t`màr A\p`hw AYhm sa½d_vÄ bqkÀ FIv-kv]ocnb³kv. hS Xn¶p¶Xpt]mse Asæn AXnt\¡mÄ {] [m\amWv kz´ambn, BZyambn hSbp|m¡p¶ A\p`hw, AXnsâ HmÀa, A`nam\w. 3) D¸¶s¯ Npän¸änbpÅ, \¶mbn ]dbp¶ IY (shÂþ{Im^väUv tÌmdn _nÂUnwKv).
F¶pw kotdm sU-äv I¼\n _mw¥qÀ \Kc¯nse sNdnb Hcp ASp¡fbn \n¶mcw`n¨v C´ysb¼mSpapÅ e£¡W¡n\v ASp ¡fIÄ IogS¡nb I-Y-bmWv sFUn {^jv ^pUv Øm ]I\pw knCHbpamb ]n.kn apkvX^bptSXv. Câ F¶ aÄ«n\mj\ sF.än I¼\nbn tPmen sN¿p ¶Xn\nsSbmWv apkvX^ sFUn¡v XpS¡an-«-Xv. shdpw 50 kv-IzbÀ ^oäv hen¸apÅ ASp¡fbn 50000 cq] apX apS¡nembncp¶p XpS¡w. aq¶p hÀj t¯mfw tPmens¡m-¸w ssh-Ip-t¶-c-§-fnepw Ah-[n Zn-h-k-§-fnepw am{Xw sF-Un-bp-sS {]-hÀ-¯-\-§Ä Xp-SÀ¶p-sIm-|p t]mbn. I-kn³km-bn-cp-¶p H-¸ap-|m -bn-cp-¶Xv. C¶pw A-h-scÃmw sF-Ubn X-s¶-bp|v. hfÀ¨bpsS BZyL«¯n ^|nwKpw {][m\ambpw Ikn³kv hgn Xs¶bmbncp¶p. sNdpXmbncp¶t¸mÄ ¯s¶ Hcp LS\ D|m¡nbncp¶p. AtXkabw ] ckv]c hnizmkamWv Gähpw {][m\sa¶pw Xncn¨ dnªp. AXps|¦n 90% {]iv-\§fpw D|m-hn-söm-Wv ap-kv-X-^ X-sâ A-\p-`-h-¯n \n-¶v Nq-|n-¡m«p-¶Xv. H-cp cq-]m t]m-epw hm-bv-]m-`m-c-an-Ãm-sX-bm-Wv Øm]-\-\-¯n-sâ {]-hÀ-¯-\w. ]-en-i sIm-Sp¡p-¶-Xn-epw hm-§p-¶-Xn-epw XmÂ-¸-cy-an-Ãm-¯ ap-kv-X-^ In-«n-b em-`w G-Xm-|v ap-gp-h-\pw-X-s¶ _n-kn-\-kn ]p-\À[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
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_nkn-\kv Ah-k-c-§Ä BUSINESS OPPORTUNITIES
sIm-¨n-bn \-S-¶ \n-t£-]-I kw-K-a-am-b A-sk³-Uv tI-c-f 2020 A-h-X-cn-¸n-¡-s¸-« t{]m-P-Îv s{]m-ss^-epI-fn \n-¶pw sX-c-sª-Sp-¡-s¸-« ]-²-Xn-I-fm-Wv C-Xn DÄ-s¸-Sp-¯n-bn-cn-¡p-¶-Xv. Iq-Sp-X hn-h-c-§Ä-¡v kw-cw-`IÀ sI.F-kv.sF.Un.kn-bp-am-bn _-Ô-s¸-Sp-I. hn-em-kw: e n qu ir y @ ks idc mai l .or g , t^m¬: 0471þ2318922
s]bvâ v FaÂj³kv kq
-£v-a-am-b t]m-fn-aÀ L-S-I-§-fn ]n-Kvsaâv-kn-s\ DÄ-s¡m-Åp-¶-h-bm-Wv F-aÂj³- s]-bvâv. A-Xn-se t]m-fn-aÀ L-S-I-§-Ä sh-ůn ap-§p-t¼mÄ A-h H-cp-an-¨p-tNÀ-¶v s]-bvân-sâ H-cp ^n-enw t]m-se am-dp-¶-Xm-Wv. H-cn-¡Â A-§-s\ kw-`-hn-¨m ho-|pw t]m-fn-a-dn-\v ]-g-b cq-]-¯nÂ
B-Im-³ km-[n-¡p-I-bn-Ã. A-Xn-\m-em-Wv Np-a-cn A-Sn-¨ F-aÂ-j³ s]-bvâv D-W-§n-¡-gn-ªm ]n-¶o-S-Xn-s\ sh-Åw D-]-tbm-Kn-¨v I-gp-In-¡-f-bm³ km-[n-¡m-¯-Xv. F-aÂ-j³ s]-bvâp-IÄ H-cp sI-«n-S-¯n-sâ A-I¯pw ]p-d-¯pw A-h D-]-tbm-Kn-¡m-\m-Ipw. sh-Å-
]-²-Xn hn-i-Zmw-i-§Ä ta-J-e: s]-t{Sm-sI-an-¡Â Ø-ew: A-¼-e-ap-IÄ, F-d-Wm-Ip-fw ¹mân-sâ ti-jn: 10000 MT ]-²-Xn sN-e-hv: 3 tIm-Sn cq-] A-kw-k-vIr-X h-kv-Xp-¡Ä: Acrylic acid {]-Xn-hÀ-jw 60 MT, Butyl acrylate - {]-Xn-hÀ-jw 2500 MT. sXm-gn-e-h-k-cw: 75 t]À-¡v B-h-iy-am-b `q-an: 6000 SQM
s¯ H-cp tkmÄ-shâm-bn D-]-tbm-Kn-¡p-¶ -h-bm-Wv F-aÂ-j³ s]-bvâp-IÄ. A-h-bp-sS {]-X-ew h-f-sc D-d-¸p-Å-Xn--\m F-aÂ-j³ s]-bvâv A-Sn-¨ Np-ap-cp-IÄ D-W-§n-¡-gn-ªm sh-Åw D-]-tbm-Kn-¨v I-gp-In hr-¯n-bm-¡nbm-epw A-Xn-sâ \n-d-¯n-t\m L-S-\-bvt¡m bm-sXm-cp-hn-[ hy-Xym-k-hpw kw-`-hn-¡n-Ã. sh-Å-s¯ A-[n-jvTn-X-am-¡n-bp-Å a-äp-Å s]-bvâp-I-sf-¡m-fpw Hm-bv A-[n-jvTn-X s]bvâp-I-sf-¡m-fpw th-K-¯n D-W-§p-¶-Xpw D-]-tbm-Kn-¡m³ F-fp-¸-ap-Å-Xp-am-Wv F-aÂj³ s]-bvâp-IÄ. Xn-¶À A-sÃ-¦n sh-Åw tNÀ-¯n-«m-Wv F-aÂ-j³ s]-bvâp-IÄ D-]-tbm-Kn-¡p-¶-Xv.
hn-]-Wn \-K-c-hÂ-¡-c-W-¯n-sâ-bpw Po-hn-X -ssi-en-bn-ep-|m-Ip-¶ am-ä-¯n-sâ-bpw ^-e-am-bn 2017þ18 ap-X 2022þ23 h-sc-bp-Å Im-e-b-f-hn cm-Py-s¯ s]-bvâv hn-]-Wn 75000 tIm-Sn cq-]-bp-tS-Xm-Ip-sa-¶m-Wv I-W¡m-¡n-bn-«p-Å-Xv. I¬-kv-{S-£³, C³-{^m-kv{S-Iv-NÀ cw-K-§-fn-se B-h-iy-I-X-bm-Wv Cu ta-J-e-sb ap-t¶m-«v \-bn-¡p-¶-Xv. s]-bvâv-kv, tIm-«nw-Kv-kv hy-h-km-b-¯n \m-t\m-sS-Ivt\m-f-Pn-bp-sS D-]-tbm-Kw \q-X-\m-h-k-c-§Ä¡v h-gn-Xp-d-t¶-¡pw. 2025Hm-sS C-´y-bn-se I¬-kv-{S-£³ hy-h-km-bw B-tKm-f-X-e-¯n aq-¶m-a-Xv F-¯p-sa-¶m-Wv \n-K-a-\w. 2025Hm-sS 7.1 i-X-am-\w hmÀ-jn-I h-fÀ-¨ t\-Sm-\n-S-bp-Å I¬-kv-{S-£³ ta-J-e s]-bvâv-kv, tIm-«nw-Kv-kv hy-h-km-b-¯n-sâ-bpw an-I-¨ h-fÀ-¨-bv¡n-Sbm-¡pw.
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amˬv 31, 2020
[\w hyh-kmb hmWnPy ssZzhm-cnI
kwcw`IXzw
ENTREPRENEURSHIP
_nkn\kv
+
]mT§Ä
\n§fpsS _nkn\kv tamUÂ Imcy£aamtWm?
F.BÀ cRvPnXv
Cu 4 VIÄ ]cntim[n¡mw \n§-fp-sS _n-kn-\-kn-\v Iq-Sp-XÂ hy-àX ssI-h-cp-¯m³ C-h k-lm-bn¡pw
B
-tKm-fo-I-c-W-¯n-sâ ]p-tcm-K-Xn, km-t¦-Xn-I am-ä-¯n-sâ Xo-{h-X, hy-h-km-b A-XnÀ-¯n-I-fn-se am-äw F¶n-h-sb-Ãmw ]p-Xn-b _n-kn-\-kv tam-U-epIÄ-¡v A-h-k-c-§Ä kr-ãn-¨n-cn-¡p-¶p. ]-c-¼-cm-K-X-am-bn h-cp-am-\w D-|m-¡p-¶-Xn\p-Å amÀ-K-§-sf am-än-s¡m-|v _n-kn-\kv tam-U kr-ãn-s¨-Sp-¡p-¶-Xv 4 VI-sf A-[n-I-cn-¨m-Wv. A-h F-s´m-s¡-bm-sW¶v t\m-¡mw.
1 VALUE PROPOSITION F-Ãm _n-kn-\-kp-I-fpw I-Ì-a-dn-\v H-cp aq-eyw {]-Zm-\w sN-¿p-¶-h-bm-bn-cn-¡-Ww. F-´v X-c-¯n-ep-Å aq-eyw G-Xv I-Ì-a-dnte-¡v F-¯n-¡p-¶p F-¶-Xv {]-[m-\-am-Wv. A-Xv \n-§-fp-sS hn-j-\p-am-bn _-Ô-s¸-«n-cn¡p-¶p. Nn-e-t¸mÄ A-Xv G-ä-hpw Kp-W-\n-ehm-c-ap-Å -D¸¶-§Ä tem-I-¯n-sâ G-Xp tIm-Wn \n-¶pw F-¯n-¡p-¶-Xm-Imw, a-äp
I-fpw ]-cm-P-b-¯n-te-¡v Iq-¸p Ip-¯pw.
3 VALUE CAPTURE h-en-b sF-Un-b-IÄ D-|m-b-Xp sImt|m, A-Xv \-S-¸n h-cp-¯m-\p-Å kw-hn[m-\-§Ä D-|m-b-Xv sIm-t|m _n-kn-\-kpIÄ \n-e\n¡-W-sa-¶n-Ã. C-Xn-\v sd-h-\yp tam-U hy-à-am-bn-cn-¡-Ww. G-sX-Ãmw co-Xn-bn-em-Wv _n-kn-\-kn-\-I-t¯-¡v h-cpam-\w D-|m-Ip-¶-Xv F-¶pw A-Xn-s\ _m-[n¡p-¶ L-S-I-§Ä F-s´-Ãm-am-sW-¶p-ap-Å hn-i-Z-am-b \n-co-£-Ww D-|m-I-Ww. ss{]kv kv-{S-Iv-NÀ Hm-tcm amÀ-¡-än-\pw s{]m-U -În-\pw D-X-Ip-¶ co-Xn-bn \nÀ-h-Nn-¡-s¸«n-cn-¡-Ww. C-¯-c-¯n \Â-Ip-¶ aq-eyw Xn-cn-s¨-Sp-¡m-\pw I-gn-b-Ww. ]-e-cpw Cu hn-`m-Kw em-L-h-t¯m-sS Im-Wp-I-bpw i-cn-bm-b tIm-Ìn-wKv t]m-epw sN-¿m-Xn-cn-¡p-I-bpw sN-¿p-¶ A-h-Øbp-|v. C-Xv Iym-jv ^v-tfmsb km-c-ambn _m- [ n- ¡ p- I - b pw _n-kn-\-kv \n-¶p t]m-Im³ C-S-bm¡p-I-bpw sN¿pw.
4 VALUE NETWORK
Nn-e-t¸mÄ G-ä-hpw Ip-d-ª \n-c-¡n-ep-Å tk-h-\w e-`y-am-¡p-¶-Xm-Imw, A-sÃ-¦n D-bÀ-¶ \n-e-hm-c-ap-Å I-Ì-aÀ kÀ-ho-kv am{X-am-Imw. ]-s£ C-Xn-s\ A-[n-I-cn-¨m-Wv \n-§-fp-sS _n-kn-\-kn-sâ ZoÀ-L-Im-e-t¯¡p-Å \n-e-\n-¸v.
2 VALUE CREATION Cu aq-eyw \n-§Ä F-§-s\ D-d-¸p h-cp-¯p-¶p F-¶-Xm-Wv C-Xv. Nn-e-t¸mÄ A-Xn-\q-X-\-am-b km-t¦-Xn-I hn-Zy-bneq-sS-tbm, I-gn-hp-ä lyq-a³ dn-tkm-gv-kneq-sS-tbm, \-sÃm-cp Un-kv-{Sn-_yq-j³ co-Xnbn-eq-sS-tbm B-Imw C-Xv. ]-s£ C-Xn-\mbp-Å hy-à-am-b kn-Ìw D-|m-tb Xo-cq. hm-eyp {In-tb-j-\p th-|n B-ßmÀ-Y-am-b {i-aw D-|m-bn-sÃ-¦n an-¡ _n-kn-\-kp-
ap-I-fn ]-dª-Xn-s\-sbÃmw Iq-«n-bn-W¡n \n-dp-¯p-¶-Xv s\-äv hÀ-¡v X-s¶ -bm-Wv. A-Xm-b-Xv \n-§-fp-sS k-]v-f -tbÀ-kv, I¬kÄ-«âp-amÀ, IÌ-ta-gv-kv F-¶n§-s\ Cu _n-kn-\-kv h-f-cm³ \n-§-sf k-lm-bn-¡p-¶ F-Ãm-h-cpw. ]-s£ C-¯-c¡m-cp-sS Kp-W-\n-e-hm-cw Øn-c-am-bn hÀ-[n¸n-t¡-|-Xv A-Xym-h-iy-am-Wv. A-Xn-\m X-s¶ \-à ]mÀ-Sv-tWÀ-kn-s\ D-|m-¡n-sbSp-¡m-\p-Å {]-hÀ-¯-\-§Ä DuÀ-Ön-X-am¡-Ww. Cu 4 VIÄ D-s|-¦nÂ, _n-kn-\-kv tam-U-en-\v \-à hy-à-X ssI-h-cpw. \n-§fp-sS _n-kn-\-kn Cu 4 VIÄ F-{X -am-{Xw i-à-am-Wv F-¶v ]-cn-tim-[n-¨p t\m-¡q.. (teJI³ {_½ teWnwKv skmeyqj³knsâ kn.C.Hbpw, 400e[nIw I¼\nIsf hnPb ]mXbn F¯n¡m³ klmbn¨ amt\Pvsaâv I¬kÄ«âpamWv. kwib§Ä ranjith@ bramma.in F¶ sabven Abbv¡mw)
BänäyqUv AXmWv FÃmw! ‘‘I
hi r e on a t t i t ude a nd t r a i n on s ki l l s '' A-Sp-¯n-sS tI-c-f-¯nse H-cp {]-ap-J\m-b _n-kn\-kv eo-Udn \n-¶v Rm³ tI-« hm-N-I-am-WnXv. C¶-s¯ Ime-¯v C-Xn-\v hf-sc {]-k-àn-bp-s|-¶v tXm-¶p¶p. I-gnhp-IÄ sa-¨-s¸-Sp-¯m³ F-fp-¸-am-Wv. F-¶m a-t\m-`m-hw (At t i t ude ) D|m¡n-sb-Sp¡p-I hf-sc _p-²n-ap-«pw. \à jmPn hÀKokv a-t\m-`m-hw D--Å B-fp-IÄ-¡v an-Is¨mcp Sow s¹-b-dm-Im-\m-Ipw. AXv B Øm-]\-s¯ \-sÃm-cp sXm-gn-en-S-am-¡n am-äm\pw k-lm-bn-¡pw.
F-´m-Wv a-t\m-`mhw? H-cp hy-IXn-tbmSv, h-kv-Xphn-t\mSv, B-i-b-t¯m-Sv A-sæn H-cp k-µÀ-`-t¯m-Sv t]m-kn-äohmtbm s\-K-äohmtbm {]-Xn-I-cn-¡m-\p-Å {]-h-W-X. C-Xm-Wv an-¡ am-t\-Pv-saâv ]p-kvX-I-§-fnepw a-t\m-`m-hw F-¶ hm-¡n-\p \Â-Ip-¶ \nÀ-h-N\w. At t i t ude F-¶ Cw-¥o-jv hm-¡n-\v hf-sc {]-[m-\y-ap|v. Po-hn-X¯n-sâ hnhn-[ X-e-§-fn C-Xv {]-tbm-Kn-¡p-¶p|v. \n-§Ä sX-c-sª-Sp-¯n-cn-¡p-¶ ta-J-e G-Xm-sW-¦n-epw hy-àn-]camtbm s{]m-^j-Wtem B-b Po-hn-X-¯nse hn-P-b-¯n-sâ H-cp A-Sn-Øm-\ LSIww X-s¶ C-Xm-bn-cn-¡pw. D-Zm-lc-Ww ]-d-bp-I-bm-sW-¦n Po-hn-X-¯n H-cp Xn-cn-¨-Sn-bp-|m-Ip-t¼mÄ \-½p-sS t]m-kn-äo-hv A-sÃ-¦n s\-K-äo-hv B-än-äyq-Uv Xn-cn-¨-dn-bm-\m-Ipw. Imc-Ww Nn-eÀ AXn-s\ hn-P-b-¯n-te-¡p-Å N-hn-«p-]-Sn-bm-bn Im-Wp-t¼mÄ s\-K-äo-hv B-än-äyq-Uv D-Å-hÀ-¡v C-Xv {]-Xn-_-Ô-am-bm-Wv tXm¶pI. Po-h-\-¡mÀ-¡n-S-bnÂ- \n¶v t]m-kn-äo-hv a-t\m-`m-h-ap-Å-htcbpw s\-K-äo-hv a-t\m-`-h-ap-Å-h-tcbpw F-fp-¸-¯n thÀXncn-¨-dn-bmw. A-h-cn Nn-e hy-àn-Kp-W-§Ä Im-Wm-\m-Ipw. Bß-hn-izmkw, £-a, hn\-bw Xp-S-§n-b Kp-W-K-W-§Ä-s¡m¸w Ah-sc Ip-dn¨pw a-äp-Åh-sc Ip-dn¨pw D-bÀ-¶ {]-Xo-£-Ifpw C-hÀ h-¨p ]p-eÀ-¯p¶p. A-tX t]m-se t]m-kn-äohm-b Im-cy§Ä h-¶p `-hn-¡p-sa¶pw C-hÀ {]-Xo-£n-¡p-¶p.
t]m-kn-äo-hv a-t\m-`m-h-¯n-sâ t\«w $ D-bÀ-¶ DÂ-¸m-Z-\£a-X $ an-I-¨ Sow hÀ¡v $ {]-iv-\-§Ä ]-cn-l-cn-¡p¶p $ Kp-W-ta-·bpw em-`hpw D-bÀ-¯p¶p $ hn-iz-kv-X-X ]m-en-¡p¶p $ Øm-]-\-¯n\pw k-aql-¯n\pw kw-`m-h-\ sN-¿p-¶ B-fmbn am-dp-¶p A-tX ka-bw s\-K-äo-hv B-än-äyq-Uv D-Å-hÀ-¡v Pohn-Xw X-s¶ H-cp {]-Xn-_-Ô-am-bn am-dp¶p. ]-e-t¸mgpw A-hÀ X-s¶ A-h-cp-sS i-{Xp-¡-fm-bn am-dp-Ibpw sN-¿p¶p. A-hÀ-¡v s{]m-^-j-W Po-hn-X-¯nepw hy-àn-Po-hn-X-¯n epw km-aqln-I Po-hn-X-¯n-ep-saÃmw ITn-\ k-a-b-§-fm-bn -cn-¡pw.
s\-K-äo-hv B-än-äyq-Un-sâ A-\´-c^-ew $ $ $ $ $ $
I-bv-]p-\n-d-ª Po-hn-Xw sh-dp-¸v B-tcm-Ky-anÃmbv-a Po-hn-X- e-£y-anÃmbv-a D-bÀ-¶ am-\kn-I k-½À-Zw ]-Xp-s¡ ho-«p-ImÀ¡pw k-aq-l-¯n\pw _m-[y-X-bm-Ip¶p.
(NmÀt«Uv A¡u|âpw amt\Pvsaâv I¬kÄ«âpamWv teJI³. Email:shaji@svc.ind.in, 9847044030)
[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
19
[\w _m¦nwKv, ^n\m³jy kÀhokk
[\Imcy¯ sIm-¨n-bn \-S-¶ [-\w _m-¦nw-Kv, ^n-\m³-jy kÀ-ho-k-kv B³-Uv C³-jp-d³-kv k-an-äv Cu ta-J-e-bv-¡v G-sd {]-Xo-£-I-fm-Wv k-½m-\n-¨-Xv
_m
-¦nw-Kv, [-\-Im-cy tk-h\, C³-jp-d³-kv ta-Je-bn-se A-Xn-Imb--cpw s{]m-^-j-W-ep-I-fpw kw-cw-`-I-cpw H-¯ptNÀ-¶ Ahkc-am-bn-cp-¶p A-Xv. A-dn-hp-IÄ ]-¦p-sh-¨pw ho£-W-§Ä A-h-X-cn-¸n-¨pw `m-hn-sb Ip-dn-¨p-Å {]-Xo-£-IÄ \Â-Inbpw [-\w _m-¦nw-Kv, ^n-\m³-jy kÀ-ho-k-kv B-³-Uv C³-jp-d³-kv (_n-F-^v-F-kv-sF) k-an-äv & AhmÀ-Uv ss\-än-\v sIm-¨n-bn-se se sa-dn-Un-b³ I¬-sh³-j³ skâÀ th-Zn-bm-bn. C-¯-c-¯n-ep-Å Z-£ntW-´y-bn-se G-ä-hpw h-en-b H-¯p-Iq-S-em-bn-cp-¶p A-Xv. cm-hn-se 9.30\v B-cw-`n-¨v cm-{Xn 9.30 h-sc \o-| t{]m-{Km-an [-\-Im-cy ta-Je-bn \n-¶p-Å hn-Z-Kv-[À A-dn-hpIÄ ]-¦p-sh-¨p. sF-kn-Fs - F ap³ {]-kn-Uâp-w Pn-tbm-Pn-¯v ^n-\m³-jy kÀ-hok-kv sN-bÀ-am-\pam-b cm-a\ - m-Y³ `q-]X - n-bm-bn-cp-¶p D-ZvL - m-S\ - N-S§ - nse ap-Jym-Xn-Yn. kn³-Un-t¡-äv _m-¦v am-t\-Pnw-Kv U-bd - I - vä - d - pw No-^v F-Ivk - nIyq-«n-hv Hm-^o-kd - p-am-b ar-Xy-RvP - b - v a-lm-]m-{X ap-Jy-{]-`m-jW - w \-S¯ - n.
]p-Xp-a hn-j-b-¯n-epw A-h-X-c-W-¯n-epw Xp-SÀ-¶v, sse-^v C³-jp-d³-kv tImÀ-¸t- d-j³ Hm-^v C-´y- am-t\-Pnw-Kv U-bd - I - vä - À Sn.kn kp-ioÂ-Ip-amÀ shÃp-hn-fn-If - p-sS Im-e¯ - v am-ä§ - s - f-bpw h-fÀ-¨s - b-bpw F-§s - \ ssI-Im-cyw sN-¿mw F-¶ hn-jb - ¯ - n kw-km-cn¨p. A-Sp-¯ Im-e¯ - v _m-¦nw-Kv sd-Kpte-j³ B³-Uv kq-¸À-hn-j³ ta-Je - bn-ep-|m-bn-cn-¡p-¶ am-ä§ - s - f Ip-dn-¨v C-km-^v kvt- amÄ ^n-\m³-kv _m-¦v sN-bÀ-am³ ]n.BÀ c-hn tam-l\ - pw do-sä-bv Im-]n-ä amÀ-¡ä - v CâÀ-ao-Unb-dn kÀ-ho-kv ta-Je - b - n-se ]p-Xn-b kmt¦-Xn-I hn-Zy-Is - f Ip-dn-¨v Pn-tbm-Pn-¯v ^n-\m³-jy kÀ-ho-kk - v FIvk - n-Iyq«n-hv U-bd - I - väÀ F. _m-eI - r-jvW - \ - pw kw-km-cn-¨p. C´y H-«p¡pw h-fÀ-¶ Hcp F³-_n-F^ - vk - n Øm-]\ - w sI-«ns¸m-¡n-bs - X-§s - \-sb-¶v ap-¯q-äv ^n-\m³-kv No-^v P-\d -  am-t\-PÀ sI.BÀ _n-Pn-tam³ hn-iZ- o-Ic - n-¨p. D-¨-bv-¡v ti-jw \-S-¶ sk-j-\nÂ
6_n-F-^v-F-kv-sF k-an-äv 2020sâ D-Zv-Lm-S-\ th-f: Ip-cy³ G-{_-lmw, sI.]n ]-Zv-a-Ip-amÀ, cm-a-\m-Y³ `q-]-Xn, Sn.kn kp-ioÂ-Ip-amÀ, ]n.BÀ c-hn-tam-l³, G-{_-lmw X-cy³, hn-th-Iv Ir-jv-W tKm-hn-µv F-¶n-hÀ th-Zn-bnÂ
AUmakv bq-Wn-th-gv-kn-än t{]m sshkv Nm³-k-eÀ s{]m-^. D-Pz sI Nu-[-cn kw-km-cn-¨p. C-´y³ k-¼-Zvhyh-Ø 5 {Sn-ey¬ F-¶ e-£y-¯n-te-¡v Ip-Xn-¡p-¶-Xn-\p-Å km-[y-X-I-sf-bpw sh-Ãp-hn-fn-I-sf-bpw Ip-dn-¨m-Wv A-t±lw kw-km-cn-¨-Xv. km-¼-¯n-I DÄ-s¸Sp-¯-ep-I-sf Ip-dn-¨v \-_mÀ-Uv No-^v P-\-d am-t\-PÀ BÀ. {io-\n-hm-k³ {]-`m-j-Ww \-S-¯n. am-t\-Pnw-Kv K-th-W³-kv, dn-kv-Iv-kv B³-Uv Iw-¹-b³-kv C³ Zn ^n-\m³ -jy sk-ÎÀ F-¶ hn-j-b-¯n kpcm-Pv dn-k-vIv & sd-kn-en-b³-kv am-t\-Pvsaâv I¬-kÄ-«âv-kv No-^v F-Iv-kn-Iyq -«nhv Hm-^o-k-dpw {]n-³-kn-¸Â I¬kÄ-«âp-am-b {io-[À I-eym-W kp-µ-cw kw-km-cn-¨p.
DÄ-¡m-gv-N \Â-In ]m-\ NÀ-¨ Xp-SÀ-¶v, tÌm-¡v amÀ-¡-äv: Zn th t^mÀ-thÀ-Uv F-¶ hn-j-b-s¯ A-[nI-cn-¨v \-S-¶ ]m-\ NÀ-¨ {i-t²-b-ambn. Im-¯-en-Iv kn-dn-b³ _m-¦v ap³ sN-bÀ-am³ Sn.F-kv A-\-´-cm-a³ NÀ-¨ \n-b-{´n-¨p. ¢-_v an-ey-W-bÀ ^n-\m³jy kÀ-ho-k-kv sN-bÀ-am-\pw am-t\Pnw-Kv U-b-d-Iv-ä-dp-am-b ]-tc-jv Pn kw-
Platinum Sponsor
20
amˬv 31, 2020
[\w hyh-kmb hmWnPy ssZzhm-cnI
Diamond Sponsor
Km-\n, tZm-l t{_m-¡-td-Pv & ^n-\m³jy kÀ-ho-k-kv am-t\-Pnw-Kv U-b-d-Iväpw No-^v F-Iv-kn-Iyq-«n-hv Hm-^o-k-dpam-b {]n³-kv tPmÀ-Pv, A-^v-fp-h³-kv ^n-\m³-jy kÀ-ho-k-kv am-t\-Pnw-Kv U-b-d-Iv-äÀ ssj-\n sk-_m-Ìy³ F-¶n-h-cm-Wv NÀ-¨-bn ]-s¦-Sp-¯-Xv.
B-tLm-j -cm-hv ssh-Ip-t¶-cw B-d-c-tbm-Sp Iq-Sn th-Zn, hn-hn-[ cw-K-§-fn-se an-I-hn-\pÅ B-Z-c-am-bn [-\w GÀ-s¸-Sp-¯n-b A-hmÀ-Up-IÄ k-½m-\n-¡p-¶-Xn-\v k-Ö-am-bn. s^-U-d _m-¦v ap³ sNbÀ-am-\pw tIm¬-^-d³-kv sN-bÀ-am-\pam-b sI.]n ]-ß-Ip-amÀ k-an-än-s\ Ipdn-¨p-Å hn-h-c-Ww \Â-In. s^-U-d _m-¦v am-t\-Pnw-Kv U-b-d-Iv-ä-dpw No-^v F-Iv-kn-Iyq-«n-hv Hm-^o-k-dp-am-b iymw {io-\n-hm-k-\p-am-bn s{]m-^. D-Pz sI. Nu-[-cn \-S-¯n-b ^-bÀ ssk-Uv Nm-äv B-bn-cp-¶p C-Xn-sâ ap-Jy B-IÀ-j-Ww. Xp-SÀ-¶v ap-Jym-Xn-Yn arXyp-Rv-P-bv a-lm-]m-{X kw-km-cn-¨p. hn-hn-[ ta-J-e-I-fn-se an-I-hn-\pÅ A-hmÀ-Up-IÄ A-t±-lw k-½m\n-¨p. ^n-\m³-kv hp-a¬ Hm-^v Zn C-bÀ 2019 A-hmÀ-Uv s^-U-d _m-¦v F-Iv-kn-Iyq-«n-hv U-b-d-Iv-äÀ im-en-\n Gold Sponsor
hm-cyÀ-¡v k-½m-\n-¨p. _m-¦v Hm-^v Zn C-bÀ A-hmÀ-Uv 2019 s^-Ud -  _m-¦v {]-Xn-\n-[n-If - pw tI-cf - _m-¦v Hm-^v Zn C-bÀ A-hmÀ-Uv 2019 C-km-^v kvt- amÄ ^n-\m³-kv _m-¦v {]-Xn-\n-[n-If - pw G-äp hm-§n. sse-^v C³-jp-d³-kv I-¼\ - n Hm-^v Zn C-bÀ 2019 A-hmÀ-Uv sse-^v C³-jp-d³-kv tImÀ-¸t- d-j³ Hm-^v C-´y-bv¡ - pw, P-\d -  C³-jp-d³-kv I-¼\ - n Hm-^v Zn C-bÀ 2019 A-hmÀ-Uv Zn \yq C-´ym A-jp-d³-kv I-¼\ - n en-anä-Un-\pw _m-¦v Hm-^v Zn C-bÀ (F-Ivk e - ³-kv C³ tkm-jy I-½n-ävsaâv) AhmÀ-Uv ku-¯v C-´y³ _m-¦n-\pw F³-_n-F^ - vk - n Hm-^v Zn C-bÀ 2019 AhmÀ-Uv sI-Fk - vF - ^ - vC - ¡ - pw k-½m-\n¨p. shÂ-¯v {In-tb-äÀ Hm-^v Zn C-bÀ 2019 A-hm-À-Uv a-W-¸p-dw ^n-\m³-kv en-an-ä-Un-\pw tI-c-fm-kv tam-kv-äv hm-eyqUv I-¼-\n Hm-^v Zn C-bÀ 2019 A-hmÀUv ap-¯q-äv ^n-\m³-kv e-n-an-ä-Un-\pw ssa-t{Im ^n-\m³-kv I-¼-\n Hm-^v Zn C-bÀ 2019 A-hmÀ-Uv ap-¯q-äv ssa-t{Im^n³ en-an-ä-Un-\pw k-½m-\n-¨p. [-\w ]-»n-t¡-j³-kv am-t\-Pnw-Kv U-b-d-Iv-ä-dpw No-^v F-Un-ä-dp-am-b Ipcy³ G-{_-lmw kzm-K-X-hpw ssh-kv {]-kn-Uâv hn-P-bv G-{_-lmw \-µn-bpw ]-d-ªp. Xp-SÀ-¶v s\-äv-hÀ-¡nw-Kv Un¶-tdm-sS-bm-Wv k-an-äv A-h-km-\n-¨-Xv.
kv B³Uv C³jpd³kv kanäv & AhmÀUv ss\äv 2020
¯n\mbn Hcp Zn\w k¼Zv hyhØbn shÃphnfnIÄ Ft¸mgpw
KpW]camb amä§Ä¡mWv hgnsXfn¨n-«p-ÅXv. _m¦nwKv, C³jpd³kv XpS§n FÃm taJeIfn epw temI¯pS\ofw A\p`hs¸« Cu {]Xn`mkw Xs¶bmWv C´ybnepw BhÀ¯n¨n-«p-ÅXv. UnPnä kmt¦XnI hnZybpsS hym]\t¯msS _m¦nwKv kwhn[m\w iàns¸SpIbpw _m¦pIÄ sasà ImelcWs¸SpIbpw sN¿p¶ AhØbmWv Zriyambns¡m|ncn-¡p-¶Xv.
arXyp-Rv-P-bv a-lm-]m{X
Fw.Un & knC-H, kn³-Un-t¡-äv _m-¦v
cm
-Py-¯n-sâ P-\-kw-Jy-bn hÀ-[n-¨p h-cp-¶ bp-h-P-\-§-sf {]-tXy-In-¨v an-sÃ-\n-bÂ-kn-s\ F-§-s\ ssI-Im-cyw sN-¿p-¶p F-¶-Xm-Ipw C³jp-d-³-kv ta-J-e-bp-sS `m-hn \n-À-W-bn-¡p-I. Un-Pnä-sse-tk-j³, Un-kv-d-]v-j³, ImÀ-_¬ s{I-Un-äv Xp-S-§n \n-c-h-[n Im-cy-§Ä ssI-Im-cyw sN-bv-Xv th-Ww C-¶v Hm-tcm _n-kn-\-kn-\pw ap-t¶-dm³. Iq-Sp-X t]-cn-te-¡v t]m-fn-kn-IÄ F-¯n-¡m-\pw tamÀ-«m-en-än s{]m-«-£³ amÀ-Pn³ sa-¨-s¸-Sp-¯m-\pap-Å \-S-]-Sn-IÄ Xp-S-§n-b-h D-|m-th-|-Xp-|v.
Sn.kn kp-io Ip-amam-t\-Pnw-Kv U-b-dÎÀ, FÂ-sF-kn
Ct¸mgs¯ km¼¯nI ØnXnbnÂ
Imem\pkrXamb kmt¦XnI amä§tfmsSm¸w ap-t¶-dm³ Hmtcm Øm]\hpw {i² ]Xn¸nt¡-|XmWv. dosäbv \nt£] taJebnse C¶s¯ km[yXIÄ FÃmhcpw {]tbmP\s¸-Sp-¯Ww. sNdpInS kwcw`IXz taJebnemWv ]pXp km[yXIÄ Xpd¡s¸-SpI.
Ir
Xykab-¯v G-ähpw icnbmb Xocpam\§Ä FSp¡p¶ _nkn\kpIÄ¡v am{Xta C¶s¯ Ime¯v \ne\n¸pÅq. a\pjycpsS Bbpkv hÀ[n¡p¶ bpKamWnXv. ]t£ _nkn\kpIfpsS Bbpkv KWyambn Ipdbp¶p. sSIvt\mfPn Unkvd]v j³, H¶n\p ]ndsI asäm¶mbn hcp¶ sdKpteädn ]cnjvImc§Ä, \nba hnt[bXzapd¸m¡m³ th|n hcp¶ AanX sNehv XpS§nb LSI§Ä _nkn\ ÊpIsf {]XnIqeambn _m[n¡p-¶p|v. _m¦pIÄ, C³{^mkv{SIvNÀ, F³_nF^vkn, dnb Fkv-tääv F¶o \mev cwK§fnse _me³kv joäv {]iv\amWv C´y³ k¼ZvhyhØbpsS XIÀ¨bv¡v Ct¸mÄ B¡w Iq-«n-bn-cn-¡p-¶Xv. km¼¯nI {]XnkÔn cq£amb Cu kmlNcy¯n cmPy hnIk\¯n\v \nÀWmbI kw`mh\ sN¿p¶ hnPbnIfmb, AXyp¶X hcpam\apÅhsc ]ngnbp¶ \nIpXn k{¼Zmbw Hgn-hm-¡Ww.
BÀ. `q]Xn
ap³ {]-kn-Uâv, C³Ìn-äyq«v Hm-^v NmÀ-t«-Uv F-¡u-|vâvkv Hm-^v C-´y, sN-bÀ-am³, Pn-tbm-Pn-Xv ^n-\m³-jy kÀ-hok-kv
{Km
aoW ImÀjnI taJebnepw ^njdokv taJebnepw ^e{]Zamb ]²XnIÄ¡v hmbv] e`yam¡m³ kwØm\ kÀ¡mcpIfpambn tNÀ¶v \_mÀUv {]hÀ-¯n¡pw. ISs¡Wntb¡mÄ km¼ ¯nI \nc£cXbmWv IÀjI BßlXyIÄ IqSm³ ImcWamIp¶Xv. CXn\v ]cnlmcambn {KmaoW Xe¯n Aht_m[ Iym¼pIÄ \_mÀUv kwLSn¸n¡pw
BÀ. {io-\n-hmk³
No-^v P-\-d -am-t\PÀ, \-_mÀ-Uv
]n.BÀ c-hn taml³
sN-bÀ-am³, C-km-^v kv-tamÄ ^n-\m³-kv _m-¦v
am
v-tämIv amÀ¡äv cwK¯v ASp¯ ZimÐw henb kmt¦XnI IpXn¨p Nm«¯n\v km£yw hln¡pw. Ir{Xna _p²nbpw tdmt_m«nIv t{]mkkv Hmt«mtaj\pw _nKv Umä A\eänIv-kn\pw henb ]¦v hln¡m\mIpw. BfpIfpw sajo\pw F§s\ tbmPn¨v {]hÀ¯n¡msa¶Xns\ Ipdn¨mWv Bi¦ th|Xv. kmt¦XnI hnZy bpsS klmbt¯msS Cu cwK¯v 70 iXam\hpw skÂ^v kÀhokv hgn tkh\§Ä t\Sp¶p|v. sjtbÀUv seUvPÀ sSIv-t\mfPnbpw henb amä§Ä¡v tlXphmIpw.
\htijn hnIk\¯n IqSpX Du¶Â \ÂIns¡m|mbncn¡Ww 5 {Sney¬ Ct¡mWan F¶ e£y¯nte¡pÅ {]bmWw C´y XpS-tc-|Xv. kÀhIemimeIfnse D¶X hnZym`ymk Øm-]-\§Ä _ncpZ Zm\ tI{µ§fm ImsX ss\]pWy hnIk\ ]cnioe\ tI{µ§fmbn amtd|Xv A\nhmcy-amWv. C´ybnse h\nXIfn \n¶v k¼Zv hyhØbnte¡pÅ kw`mh\ 26% iXam\w am{XamWv. Cu cwK¯v ]ptcmKXn D|mIWw. sXmgnehImi ]²Xn hgnbpÅ sXmgn Zn\§fpsS F®w {]XnhÀjw 125 F¦nepamtI|Xp|v. C{]Imcw hcpam\ hÀ[\ hneqsS am{Xta Unam³Uv DbÀ¶v hn]Wn DuÀPkzeamIq. an\naw hcpam\w Dd¸m¡p¶ ]²Xn A`nejWo-b-amWv.
F. _m-e-Ir-jv-W³
s{]m-^. D-Öz sI Nu-[-cn
kv-
FIv-kn-Iyq-«n-hv U-b-d-IväÀ Pn-tbm-Pn-¯v ^n-\m³-jy kÀ-ho-k-kv
Silver Sponsors
t{]m ssh-kv Nm³-k-eÀ, A-Uma-kv bq-Wn-th-gv-knän, sIm¡¯
Event Partner
[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
21
[\w _m¦nwKv, ^n-\m³-jy kÀ-hok-kv B³Uv C³jpd³kv kanäv & AhmÀUv ss\äv 2020
BZchv, AwKoImcw! _m-¦nw-Kv, ^n-\m³-kv B³-Uv C³-jp-d³-kv ta-J-e-bn I-gn-ª hÀ-jw Xn-f-¡-amÀ-¶ t\-«w sIm-bv-X hy-àn-I-sf-bpw Øm-]-\-§-sf-bpw _n-F-^vF-kv-sF k-an-än B-Z-cn-¨p. ^n-\m³-kv hp-a¬ Hm-^v Zn C-bÀ DĸsS 10 A-hmÀ-Up-IÄ B-Wv k-½m-\n-¨-Xv
^n\m³kv hpa¬ Hm^v Zn CbÀ
imen\n hmcyÀ
[-\w ^n-\m³-kv hp-a¬ Hm-^v Zn C-bÀ 2019 ]p-c-kv-Im-cw s^-U-d _m-¦v F-Iv-knIyq-«n-hv U-b-d-Iv-äÀ im-en-\n hm-cyÀ-¡v kn³-Un-t¡-äv _m-¦v am-t\-Pnw-Kv U-b-dIv-ä-dpw kn-C-H-bp-am-b ar-Xyp-Rv-P-bv a-lm-]m-{X k-½m-\n-¡p-¶p. [-\w ]-»n-t¡j³-kv No-^v F-Un-ä-dpw am-t\-Pnw-Kv U-b-d-Î-dp-am-b Ip-cy³ G-{_-lmw, s^-Ud _m-¦v ap³ sN-bÀ-am³ sI.]n ]-Zv-a-Ip-amÀ, C-km-^v kv-tamÄ ^n-\m³-kv _m-¦v sN-bÀ-am³ c-hn tam-l³, Pn-tbm-Pn-Xv ^n-\m³-jy kÀ-ho-k-kv sN-bÀ-am³ BÀ.`q-]-Xn, [-\w F-Iv-kn-Iyq-«n-hv F-Un-äÀ a-cn-b G-{_-lmw F-¶n-hÀ k-ao-]w
amˬv 31, 2020
s^Ud _m¦v
_m-¦v Hm-^v Zn C-bÀ ]p-c-kv-Im-cw s^-U-d _m-¦v So-aw-K-§Ä tNÀ-¶v ar-Xyp-Rv-P-bv a-lm-]m-{X-bn \n-¶v G-äphm-§p-¶p. [\w sU-]yq-«n P-\-d am-t\PÀ (amÀ-¡-änwKv) ]n.c-ta-jv Ip-amÀ, Ipcy³ G-{_-lmw, ]-Zv-a-Ip-amÀ, G-{_ lmw tIm-in F-¶n-h-À k-ao]w
tIcf _m¦v Hm^v Zn CbÀ
sse^v C³jpd³kv I¼\n Hm^v Zn CbÀ
Ckm^v kvtamÄ ^n\m³kv _m¦v
sse^v C³jpd³kv tImÀ]tdj³ Hm^v C´y
tI-c-f _m-¦v Hm-^v Zn C-bÀ ]p-c-kv-Im-cw C-km-^v kv-tamÄ ^n-\m³-kv _m-¦n-sâ F-Iv-kn-Iyq-«n-hv ssh-kv {]-kn-Uâv tPmÀ-Pv sI tPm-Wpw So-apw tNÀ-¶v arXyp-Rv-P-bv a-lm-]m{X-bn \n-¶v kzo-I-cn-¡p-¶p. [\w sU-]yq-«n P-\-dÂ- am-t\ PÀ (kÀ-¡p-te-j³ B³-Uv A-Uv-an-\n-kv-t{S-j³) a-t\m-Pv tPmÀPv, Ip-cy³ G{_-lmw, sI.]n ]-ß-Ip-amÀ sse-^v C³-jp-d³-kv tImÀ-]-td-j³ Hm-^v C-´y F-Iv-kn-Iyq-«nhv U-b-d-ÎÀ (amÀ-¡-änw-Kv þ-kn-FÂ-sF-F) sI.cm-Po-h³ \m-bÀ F-¶n-hÀ k-ao]w
22
_m¦v Hm^v Zn CbÀ
[\w hyh-kmb hmWnPy ssZzhm-cnI
sse-^v C³-jp-d³-kv I-¼-\n Hm-^v Zn C-bÀ A-hmÀ-Uv sse-^v C³-jp-d³-kv tImÀ-]-td-j³ Hm-^v C-´y am-t\-Pnw-Kv U-b-d-Iv-äÀ Sn.kn kp-io Ip-amÀ, sI.cm-Po-h³ \m-bÀ, ko-\n-bÀ Un-hn-j-W am-t\-PÀ ]n.cm-[m-Ir-jv-W³ F-¶n-hÀ tNÀ-¶v ar-Xyp-Rv-P-bv a-lm-]m-{X-bn \n-¶v G-äp-hm-§p-¶p. Ip-cy³ G-{_-lmw, sI.]n ]-Zv-a-Ip-amÀ, c-hn tam-l³, [\w ]-»n-t¡-j³-kv P\d am-t\PÀ (amÀ-¡-änw-Kv) tam-l-\-Ip-amÀ F-¶n-hÀ k-ao-]w.
P\d C³jpd³kv I¼\n Hm^v Zn CbÀ
Zn \yq C´y Ajzd³kv I¼\n enanäUv
P-\-d C³-jp-d³-kv I-¼-\n Hm-^v Zn C-bÀ ]p-c-kv-Im-cw ar-Xyp-Rv-P-bv a-lm-]m-{Xbn \n-¶v \yp C-´y A-jz-d³-kv I-¼-\n No-^v do-Py-W am-t\-PÀ {]o-X F-kv G-ä-p-hm-§p-¶p. [-\w ]-»n-t¡-j³-kv Un-PnFw (amÀ-¡-änw-Kv) Fw. ap-c-fo-[c³, Ip-cy³ G-{_-lmw, sI.]n ]-Zv-a-Ip-amÀ, BÀ.`q-]-Xn, ku-¯v C-´y³ _m-¦v ap³ F-Iv-kn-Iyq-«n-hv U-b-d-ÎÀ G-{_-lmw X-cy³ F-¶n-hÀ k-ao-]w
FIvke³kv C³ tkmjy Ianävsaâv
ku¯v C´y³ _m¦v
F-Iv-k-e³-kv C³ tkm-jy I-an-äv-saâv A-hmÀ-Uv ku-¯v C-´y³ _m-¦v kn.Pn.Fw & kn.sF.H Sn.sP dm-t^ ar-Xyp-Rv-P-bv a-lm-]m-{X-bn \n-¶v G-äphm§p-¶p. [\w ]-»n-t¡-j³-kv ko-\n-bÀ F-PnFw (sk-bvÂkv) cm-P{io hÀ½, Ipcy³ G-{_-lmw, sI.]n ]-Zv-a-Ip-amÀ, ¢-_v an-ey-W-bÀ ^n-\m³-jy kÀ-hok-kv ss{]-h-äv en-an-ä-Uv sN-bÀ-am-\pw am-t\-Pnw-Kv U-b-d-Î-dp-am-b ]-tc-jv Pn kw-Km-\n, c-hn tam-l³ F-¶n-hÀ k-ao-]w.
F³_nF^vkn Hm^v Zn CbÀ
sh¯v {IntbäÀ Hm^v Zn CbÀ
sIFkvF^vC
aW¸pdw ^n\m³kv enanäUv
F³-_n-F-^v-kn Hm-^v Zn C-bÀ A-hmÀ-Uv sI-F-kv-F-^v-C Fw-Un F ]p-cp-tjm-¯-a³ Pn-tbm-Pn-Xv ^n-\m³-jy kÀ-ho-k-kv sN-bÀ-am³ BÀ.`q-]-Xn-bn \n-¶v G-äphm-§p-¶p. Ip-cy³ G-{_-lmw, sI.]n ]-Zv-a-Ip-amÀ, [-\w A-tkm-kn-tb-äv F-UnäÀ Sn.F-kv Ko-\, kp-cm-Pv dn-k-vIv & sdkn-en-b³-kv am-t\-Pv-saâv I¬-kÄ-«âv-kv No-^v F-Iv-kn-Iyq«nhv Hm-^o-k-dpw {]n-³-kn-¸Â I¬-kÄ-«âp-am-b {io-[À I-eymW kp-µ-cw F-¶nhÀ k-ao-]w
shÂ-¯v {In-tb-äÀ Hm-^v Zn C-bÀ A-hmÀ-Uv a-W-¸p-dw ^n-\m³-kv tImÀ-¸-td-äv I-ayq-Wn-t¡-j³-kv hn-`m-Kw ko-\n-bÀ P-\-d am-t\-PÀ c-Rv-P³ {io-[-c³ arXyp-Rv-P-bv a-lm-]m-{X-bn \n-¶v G-äp-hm-§p-¶p. [\w ]-»n-t¡-j³-kv am-t\PÀþF-¨v BÀ & A-Uv-an-\n-kv-t{S-j³ {]-ho¬ ]n. \mbÀ, Ip-cy³ G-{_-lmw, sI.]n ]-Zv-a-Ip-amÀ, hÀ-a B³-Uv hÀ-a NmÀ-t«-Uv A-¡u-|âv-kn-sâ ko-\n-bÀ ]mÀ-Sv-WÀ hn-th-Iv Ir-jv-W tKm-hn-µv F-¶n-hÀ k-ao-]w
tIcfmkv tamÌv hmeyqUv I¼\n
ssat{Im ^n\m³kv I¼\n Hm^v Zn CbÀ
ap¯qäv ^n\m³kv enanäUv
ap¯qäv ssat{Im^n³ enanäUv
tI-c-fm-kv tam-Ìv hm-eyq-Uv I-¼-\n A-hmÀ-Uv ap-¯q-äv ^n-\m³-kv No-^v P-\-d am-t\-PÀ sI.BÀ _n-Pn-tam³ ar-Xyp-Rv-P-bv a-lm-]m-{X-bn \n-¶v G-äphm-§p¶p. [-\w ]-»n-t¡-j³-kv F-PnFw (amÀ-¡-änw-Kv) k-Xo-jv- Ip-amÀ Pn., Ip-cy³ G-{_-lmw, sI.]n ]-Zv-a-Ip-amÀ, kn-F-kv-_n _m-¦v ap³ sN-bÀ-am³ Sn.F-kv A-\-´-cm-a³ F-¶n-hÀ k-ao-]w
ssa-t{Im ^n-\m³-kv I-¼-\n Hm-^v Zn C-bÀ A-hmÀ-Uv ap-¯q-äv ssa-t{Im-^n³ am-t\-Pnw-Kv U-b-d-Iv-äÀ tXm-a-kv ap-¯q-äv BÀ.`q-]-Xn-bn \n-¶v G-äp-hm-§p-¶p. Ip-cy³ G-{_-lmw, sI.]n ]-Zv-a-Ip-amÀ, sImÂ-¡-¯-bn-se A-Um-a-kv bq-Wn-thgv-kn-än ssh-kv Nm³-k-eÀ s{]m-^. D-Öz sI Nu-[-cn, [-\w ssh-kv {]-knUâv hn-P-bv Ip-cy³ G-{_-lmw F-¶n-hÀ k-ao-]w
[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
23
[\w _m¦nwKv, ^n\m³jy kÀhokkv B³Uv C³jpd³kv kanäv & AhmÀUv ss\äv 2020
[-\-Imcy hnZ
kzmKXw: Ip-cy³ G-{_lmw
]m\ NÀ-¨-bn ]-tc-jv Pn kw-Km\n, {]n³-kv tPmÀ-Pv, ssj-\n sk-_m-kv-äy³, Sn.F-kv A-\-´-cm-a³ F-¶nhÀ
AhmÀ-Uv tP-Xm-¡Ä Pq-dn Aw-K-§Ä
24
amˬv 31, 2020
[\w hyh-kmb hmWnPy ssZzhm-cnI
Kv[cpsS kwKathZn
\µn: hnP-bv Ip-cy³ G-{_lmw
k¼¶am-b kZkv
Ä¡pw [-\w km-c-Yn-IÄ¡p-sam¸w
[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
25
{_m³UnwKv BRANDING
tkm-Wn hn amXyp
\n§fptSXv Nn´n¡p¶ {_m³UmtWm? Im-gv-N-bn kp-µ-c-hpw tIÄ-¡m³ C-¼-ap-Å Sm-Kv-sse-\p-am-bm {_m³-Uv an-I-¨XmIp-tam? {_m³-Unw-Kn {i-²n-¡m³ Im-cy-§Ä H-cp-]m-Sp-|v
\n
t\-XrXzw \Â-tI-|-Xv. C§-s\ s{]m-^-j-W-em-bn Im-cy-§Ä sN-¿p-¶ tI-c-f _n-kn-\-kp-IÄ X-IÀ¸³ {_m³-Unw-Kv \-S-¯n-bn-«p-ap-|v. sN-dp kw-Lw F-¶p-]-d-ªm knC-H, kn-Fw-H ]n-s¶ G-P³kn. _n-kn-\-kp-ImÀ a-\-kn-em-t¡-| H-cp Imcyw {_m³Uv sF-Uân-än F-¶m \n-§-fpsS {_m³-Uv G-Xv se-h-en Nn-´n-¡p-¶-Xm-sW¶v a-äp-Åh-sc Im-Wn-¡m³ D-Å-XmWv.
-§-fp-sS {_m³-Uv _p-²n-bp-Å, Nn-´n-¡p-¶ {_m³Um-tWm? {_m³-Uv F-´n-\mWp Nn-´n¡p¶-Xv F-¶ a-dp-tNmZyw h-cmw. C-¡me-¯v {_m³Unw-Kv F-¶m Ip-d-¨p-Iq-Sn Ku-c-h-am-bn \-S-t¯-| Im-cy-am-bXp-sIm-|m-WnXv. {_m³-Uv I¬-kÄ«âv F-¶ \n-e-bn H-cp Z-imÐ-¡me-s¯ ]-cn-N-b-¯n ]-e-t¸m-gpw {_m³-UnwKn-sâ Im-cy-¯n i-cnbm-b Xo-cp-am-\-¯n-se-¯m³ kw-cw-`-IÀ G-sd {]-bm-k-s¸-Sp¶-Xv t\-cn I-|n«p|v. {_m³-Unw-Kn- s]m-Xp-th c-|v `m-K-§-fp|v. H-¶v A-Xn-sâ {In-tb-äo-hv ]mÀ«v. c-|m-a-Xm-bn kv-{Smä-Pn-Iv ]mÀ-«pw. Cu c-|n-S¯pw kw-cw-`-IÀ A-_²-§Ä sN-¿p¶-Xv ]-Xn-hmWv. s{]m-^-j-W-ep-IÄ cq-]-IÂ-¸-\ sNbv-X Un-ssk-\p-I-fn bm-sXm-cp Im-cy-hp-anÃm¯ s]m-Sn¸pw sXm-§epw Iq-«n-t¨À-¡p¶-Xm-Wv {In-tb-äo-hv ]mÀ-«n s]m-Xp-th Im-Wp-¶ Im-cyw. kv-{Sm-ä-Pn-Iv ]mÀ-«n-te-¡v h-cp-t¼mÄ ]-eÀ¡pw a-äp-Å-hÀ sN-¿p¶ t]m-se X-s¶ sN-¿p-¶, H-cp "Mee too"k-ao-]-\-am-Wv Im-Wp-¶Xv. {_m³-Uv km-c-Yn-I-fp-sS sXäm-b Nn-e Nn-´-IÄ F-´m-sW¶p t\m-¡mw.
Im-gv-N-bn Cu sF-Uân-än Ip-g-¸-anÃ, C-Xpa-Xn s]m-Xp-th tI-c-f-¯n-se _n-kn-\-kp-Im-cp-sS Nn-´ C-XmWv. {_m³-Uv \m-aw D-ĸ-sS ]-e-Im-cy§fpw Xo-cp-am-\n-¨-Xn-\v ti-j-am-Wv an-¡-hmdpw _nkn-\-kp-Imcpw {_m³-Unw-Kv G-P³-knI-sf k-ao-]n¡p-¶-Xv. A-sXm-cp kv-{Sm-ä-Pn-Iv {_m³-Uv \m-a-am-IW-sa-¶nÃ. P-\-§-fp-sS a-\-kn- ]-Xn-bp-¶-Xm-I-Wsa-¶p-anÃ. {_m³-Uv sF-Uân-än-bn t]cv, tem-tKm, Sm-Kv sse³, D-]-tbm-Kn-¡p-¶ A-£-c-§-fp-sS cq]w, \n-dw A-§-s\ \n-ch-[n L-S-I-§-fp-|v. k-¦oÀW-X-I-fnÃm-¯, {_m³-Uv \n-e-sIm-Åp-¶ ta-Jesb {]-Xn-\n-[o-I-cn-¡p-¶, ssh-Imcn-I A-Sp-¸-ap-Å t]-cp-I-fm-Wv P-\-§-fpsS HmÀ-a-bn X-§n-\nÂ-¡pI. D-Zm-l-c-W-¯n-\v t¢m-kv A-]v F-¶ {_m³-Uv t\m¡q. a-\-Ên F-fp-¸w ]-Xn-bp-¶ t]-cm-Wv. G-Xv Im-ä-K-dn-bn-se DÂ-¸-¶-am-sW-¶-Xn-sâ kq-N-\-bp|v. sIm-t¡m tIm-fbpw AXp-t]m-se. C¯-cw {_m³-Uv t]-cp-IÄ-¡v tSm]v Hm-^v Zn ssa³-Uv do tImÄ s]-s«-¶v e-`n-¡pw. _n-kn-\-kp-I-fn C¯-cw Nn-´-IÄ I-S-¶p-hcm³ ]-c-ky G-P³-kn-I-fn {]-hÀ-¯n-¨ ]-cn-Nb-ap-Å amÀ-¡-änwKv ta-[mhn D-|m-Ip¶-Xv \-¶mbn-cn-¡pw. tI-c-f-¯n-se X-s¶ A-Sp-¯n-sS do {_m³-Unw-Kv \-S¯n-b ]-e {_m³-Un-sâ-bpw ]n¶-Wn-bn CXp-t]m-se G-P³-kn ]-Ým-¯-e-ap-Å amÀ-¡-änw-Kv ta-[m-hn-I-fpsS \n-d-ª km-¶n-[y-ap-|v. D-Zm-l-c-W-¯n-\v H-cp {_m³Uv sF-Uân-än D-S-seSp-¡p¶-Xv A-Xn-sâ hm-eyq-kn \n¶pw A-Xn-sâ sk-sÜân \n¶p-sam-s¡-bmWv. {In-tb-äo-hv G-P³kn-I-fn {]-hÀ-¯-\ ]-cn-N-b-ap-Å amÀ-¡-änw-Kv ta-[m-hn-¡v C-Xv s]-s«-¶v a-\-kn-em-Ipw. _n-kn-\-kpImÀ an-¡-h-cpw sF-Uâ-nän Xo-cp-am-\n-¡p¶-Xv A-Xn-sâ `w-Kn am{Xw t\m-¡n-bmWv. tZ-io-b-X-e-¯n-se h³InS tImÀ-¸-td-äp-I-fp-sS amÀ-¡-än-wKv hn-`m-K-¯n-\v t\-XrXzw \Â-Ip¶-Xv G-P³-kn-I-fn {]-hÀ-¯n-¨ ]-cn-N-b-ap-Å s{]m^-j-W-ep-I-fm-Wv. an-I-¨ G-P³-knI-sf I-s|-¯n A-hÀ-¡v {]-hÀ-¯-\ kzm-X-{´yw \Â-Ip-¶ tI-c-f¯n-se _n-kn-\-kp-IÄ th-dn-« {_m³-Uv {]-XnÑm-b C-hn-sS t\-Sn-sb-Sp-¡p-¶p|v. {_m³-Unw-Kn-sâ
26
amÀ-¨v 31, 2020
[\w hyh-kmb hmWnPy ssZzhm-cnI
tIÄ-¡m³ kp-J-anÃ, AXp-sIm-|v th|
Im-cy-¯n C-t¸mgpw Fhn-sS-bp-sa-¯m-¯-hÀ amÀ¡-änw-Kv / {_m³-Unw-Kv cw K-¯v G-ähpw A\p-tbm-Py \m-b H-cm-sf I-s|-¯n \n-b-an-¡p-I. A-t±-l-¯n\v \n-§-fpsS HmÀ-K-ss\tkj-sâ b-YmÀ-° aqeyw {]-Xn-^-en¡pw hn-[-ap-Å {_m³-Uv ]p-\À cq-]IÂ-¸-\ sN-¿p-¶-Xn-\p-Å kzm-X-{´yw \Â-IpI.
FÃm-hcpw Iq-Sn \Ã-Xv sX-c-sª-Sp¡-s«, CXp-sIm-|v sk-bvÂ-kv Iq-SnÃtÃm... {_m³-Unw-Kn-sâ Im-cy-¯n G-Xm-s|Ãm _nkn-\-kp-I-fnepw Im-Wp-¶ Im-cy-am-WnXv. ]pXn-b H-cp temtKm cq-]-IÂ-¸-\ sN-bv-Xm Øm-]-\-¯n-\v A-I¯pw ]p-d-¯p-ap-Å FÃm-h-tcmSpw _n-kn\-kv kmc-Yn A-`n-{]m-bw tNm-Zn-¡m³ Xp-S-§pw. Nn-eÀ H-cp _-Ô-hp-anÃm-¯-h-cp-sS h-sc A-`n-{]m-bw tIÄ¡pw. _n-kn-\-kp-ImÀ Nn-´n-¡p¶-Xv A-h-cp-sS A-`n{]m-b-¯n-\v hn-e-bp-s|-¶mWv. H«pw i-cn-bÃm-¯ {]-h-W-X-bm-WnXv. \n-§-fp-sS DÂ-¸-¶-¯n-sâ Im-cy-¯n amÀ-¡-änw-Kp-am-bn _-Ô-anÃm-¯-h-cp-sS A-sÃ-¦n I-Ì-ta-gv-kn-sâ A-`n-{]m-bw A-\n-hm-cyamWv. F-¶m {_m³-Unw-Kn-sâ Im-cy-¯n A-\nhm-cyaÃ. \n-§Ä Dd-¸v \Â-Ip-¶ hm-Kv-Zm-\w \n-§Ä ]m-en-¡p-¶pt|m F¶p t\m-¡n-bm aXn. jm-cqJv Jm-s\ sh-¨p t]mepw ]-c-ky-§Ä sN-bv-Xn«pw sIm¨n-bn-se C-½m-\p-h knÂ-¡v-kv X-IÀ¶p. ]-d-ª hm-Kv-Zm-\w þ tem-I-¯n-se G-ähpw hen-b sh-Ínw-Kv I-f-£³ þ F¶-Xv ]m-en-¨nÃ. A-Xm-Wv Im-cyw. {_m³-Unw-Kv G-sd Ku-c-h-t¯m-sS sN-t¿-| Im-cy-amWv. Ir-Xyam-b Nn-´m[m-c A-Xn-\v thWw. _n-kn-\-kn-sâ aq-ey-§Ä {]-Xn-^-en-¸n-¡-Ww. thdn-«v \nÂ-¡Ww. ku-µ-cyw thWw. X-{´-]-c-am-bn amÀ-¡-än \n-e-sIm-ÅWw. AXp-sIm-|v C-h-sbms¡ Ir-Xy-am-bn hn-i-Ie-\w sN-¿m³ ]-äp-¶ C-Xn\v hn-Z-Kv[-cp-sS t\-Xr-Xz-¯n-epÅ- kw-L-amI-Ww
SmKv sse³/ {_m³-Unw-Kv X-es¡-«p-IÄ {]m-k-sam-¸n-¨v ]d-ªv c-kn-¡m³ am-{X-ap-ÅXÃ. ]-d-bpt¼mgpw tIÄ-¡p-t¼m-gp-ap-Å kpJ-t¯-¡m-fp]-cn B h-cn-IÄ-¡p]n-d-In-se B-i-b-¯n\v, Nn-´-bv¡m-Wv {]m-[m-\yw. Sm-äm So-bp-sS PmtKm tc Im-¼-bn³ {i-²n-¨n«ntÃ? H-cp {]-iv-\w A-Xn-sâ aqÀ[-\y-¯n F-¯p-t¼mÄ i-Ðw D-bÀ-¯p-¶-Xn-\v ]I-cw k-aq-l¯n {]-iv-\-§-fnÃm-Xn-cn-¡m³ D-WÀ-¶p -{]-hÀ-¯n-¡q F¶ t_m-[-hÂ-¡-c-W-am-bn-cp¶p Cu Im-¼-bn-\n-eq-sS Sm-ä So \-S-¯nbXv. F-s´m-cp B-i-b-ku-µ-cy-ambn-cp-¶p A-Xn-\v! AXp-t]m-se A-ap-en-sâ Zn tS-kväv Hm-^v C´y, sU-¡m-sâ knw¹n-ss^, G-cn-b-ensâ sj-bÀ Zn tem-Uv Xp-S§n-b Sm-Kv sse-\pIÄ A-Xv P-\-a-\-kn-te-¡v I-S-¯nhn-« th-dn-« B-i-b-¯n-sâ t]-cn-em-Wv hy-Xy-kv-X-ambn \n-e-\nÂ-¡p-¶-Xv.
F-fp-¸w a-\-kn-em-IWw _n-kn-\-kp-ImÀ-¡n-S-bn-se A-Sp-¯ A-_-² [m-c-W-bm-WnXv. P-\-§Ä-¡v e-fn-X-am-bn a-\-knem-Ip-¶-XmI-Ww {_m³-Unw-Kv Im-¼-bn³ F¶-Xv ]-e-cpw B-h-iy-s¸-Sp-¶ Im-cy-amWv. A-Xn hen-b I-g-¼nÃ. \-½p-sS {_m³-Un-s\ {]-Xn-\n-[o-I-cn-¡p-¶sX´pw {]o-an-bw \n-e-hm-c-¯n-ep-Å-Xm-IWw. {_m³Un-sâ ^n-temk-^n BZyw sNdn-sbm-cp i-X-am-\w a-\-kn-em-¡pw. {Ita-W AXv a-äp-Å-h-cn-te-¡v ]-Scpw. H-cn-¡Â a-\-kn-em-¡n-bm ]n-¶o-Sv Bcpw A-Xv A-Xn-th-Kw a-d-¡nÃ. F-½n-bp-sS s_-Ìv sIm-ta-gv-ky ]p-c-kv-Im-cw t\Snb ss\-¡n-bp-sS tIm-fn³ sI-¸À-an-¡n-sâ ] c-ky Imw-s]-bv³ A-ta-cn-¡³ {]-knUâv sUm-WmÄUv {Sw-]n-sâ h-sc A-\n-ãw ]n-Sn-¨p-hm-§n-sb-¦nepw ss\-¡n-bp-sS hnÂ-¸-\ Ip-¯-s\ D-bÀ-¯m\m-Wv k-lm-bn¨Xv. FÃm-¯n-ep-ap]-cn Po-h-\-¡m-sc ]-cn-KWn-¡Ww. Im-cWw. H-cp {_m³-Un-sâ G-ähpw \à Aw-_m-k -UÀ A-h-cmWv. \n-§-fp-sS {_m³-Uv Nn-´n¨p-sIm-t|-bn-cn ¡s«!. (sF-sF-Fw þ sI A-epw-av\-kv Bb te-J-I³ kzX{´ {_m³-Uv I¬-kÄ-«âmWv. C-km-^v _m-¦n-sâ {]-Y-a {_m³-Uv B³-Uv amÀ-¡-änw-Kv I¬-kÄ«âv Iq-Sn-bm-Wv C-t±lw. C sa-bvÂ: sonm at7@ gm ail.com . M ob. 97452601)
sSIvt\m-fPn TECHNOLOGY
XoÀ¡mw, T e c h n o C o n fu s io n s - 1 0
sN-dpIn-S kw-cw-`-IÀ¡m-bn ]pXn-b km-t¦Xn-Ihn-Zy-Ifpw A-h-bp-sS {]m-tbm-Kn-I-Xbpw `m-hn km-[y-X-Ifpw ]-cn-N-b-s¸-Sp-¯p-¶ ]w-àn
Ce{ÎnIv shln¡nÄ NmÀPnwKv kvtäj³ s{]m^. hÀ-¡n ]-«n-a-äw
em`Icamb _nkn\tkm? Ce{În-Iv sh-ln-¡nÄ NmÀ-Pnw-Kv tÌ-j³ -XpS§m-s\m-cp-§p-Ibm-tWm? F-¶m P-\o-h-bn-te-¡v H-¶v F¯n-t\m¡mw
tdm
U-cn-In Ip-sd Ø-e-aps|¦n A-hn-sS ssh-Zyp-X hm-l-\-§Ä-¡v ssh-Zyp-Xn \Â-Im\pÅ kw-hn-[m-\-sam-cp-¡p-¶ _nkn-\kn-s\-¸-än Nn-´n-¡p-¶-hÀ ]-e-cpap-|v. tem-I-sa-¼m-Spw ]-cn-Øn-Xn ku-lr-Z hm-l-\-§Ä \n-c-¯p-IÄ Io-g-S-¡p-Ibm-Wv. C-´y-bn-epw A-Xp-X-s¶ kw-`hn-¡pw. Im-c-Ww, kÀ-¡mÀ A-Xn-s\ t{]mÂ-km-ln-¸n-¡p-¶p-|v. H-cp ssh-Zyp-X hm-l-\-¯n-se _mä-dn NmÀ-Pv sN-bv-Xp sIm-Sp-¡m³, Uok Sm-¦v \n-d-bv-¡p-¶-Xn-s\-¡mÄ F{X-tbm a-S-§v k-a-bw th-Ww! C-¯-cw h-|n-IÄ s]-cp-Ip-t¼mÄ hn-im-e-am-b NmÀ-Pnw-Kv kv-tä-j-\p-IÄ [m-cm-fw th-Ww. C-Xp I-|-dn-ªv Sm-äm ]-hÀ I-¼-\n \q-dp-I-W-¡n-\v NmÀ-Pnw-Kv tÌj-\p-IÄ apw-ss_-bn-epw ssl-Z-cm-_mZn-ep-sam-s¡ Xp-d-¶p-sIm-|n-cn-¡p-¶p. ]m-\m-tkm-Wn-Iv H-cp-e-£w kv-tä-j-\pIÄ Xp-d-¡m-\m-Wv Xo-cp-am-\n-¨n-cn-¡p¶-Xv. C-Xv {^m-ss©-kn-IÄ ap-tJ-\bm-hpw \-S-¸n-em-¡p-I. kw-cw-`-IÀ-¡v ]p-Xn-sbm-cp ta-J-e-bm-Wn-Xp-h-gn Xpd-¶p-In-«p-I. ]-s£ A-´n-a-Xo-cp-am-\sa-Sp-¡p-¶-Xn-\p-ap-¼v P-\o-h-bn-se-´p \-S-¡p-¶p-sh-¶-dn-bp-¶-Xv \-Ã-Xm-Wv.
P-\o-h-bn-eq-sS Hm-Sp-¶ _-kp-IÄ P-\o-h-bn [m-cm-fw C-e-{În-Iv _-kp-I-fp-|v. A-h k-Zm k-a-b-hpw Hm-Sn-s¡m-t|-bn-cn-¡p-¶p. NmÀ-Pnw-Kn\m-bn kv-tä-j-\p-I-fn Im-¯p-In-S¡m-td C-Ã. _-kv sSÀ-an-\-ep-I-fn-epw Nn-e {]-tXy-I _-kv-tÌm-¸p-I-fn-epw NmÀ-Pnw-Kv kw-hn-[m-\-§-fp-|v. ]p-d-s¸Sp-¶-Xn-\p-ap-¼v G-Xm-\pw an-\n-«p-IÄ NmÀ-Pnw-Kv \-S-¯pw. ]n-s¶ Hm-«-¯n\n-S-bn NmÀ-Pv Ip-d-bp-¶-X-\p-k-cn-¨v NmÀ-Pnw-Kv kw-hn-[m-\-ap-Å tÌm-¸n _-kv \nÀ-¯p-t¼mÄ sh-bv-änw-Kv sjUn-sâ ap-I-fn-ep-d-¸n-¨n-«p-Å tkm-¡-änte-¡v _-kn-sâ NmÀ-Pnw-Kv sSÀ-an-\ Xm-t\ I-b-dp-¶p. "I-®pw I-®pw X-½n X-½n I-Y-IÄ ssI-am-dpw' Iu-am-c-¡msc-t¸m-se H-tc B-hr-¯n-bn-ep-Å, _-kn-se-bpw NmÀ-Pnw-Kv kv-tä-j-\nse-bpw te-kÀ c-iv-an-IÄ ]-c-kv-]-cw Xn-cn-¨-dn-ªm-Wv Cu kw-K-aw Ir-Xy-Xtbm-sS km-[y-am-Ip-¶-Xv. Cu {]-{Inb-bv-¡v B-sI th-|-Xv H-cp sk-¡âv am-{Xw. A-Sp-¯ 15 sk-¡ân-\p-Ån NmÀ-Pnw-Kv I-gn-ªn-cn-¡pw. tÌm-¸n B-fn-d-§m-\pw I-b-dm-\pw A-Xn IqSp-X k-a-bw th-W-a-tÃm. A-Xn-\m NmÀ-Pnw-Kn-\m-bn {]-tXy-I k-a-b-\-ã-anÃ. C-¯-cw _-kp-IÄ A-hn-sS A-©v e-£w In-tem-ao-ä-dn-e-[n-Iw Hm-Sn-¡gn-ªn-cn-¡p-¶p. B-bn-cw S-®n-te-sd
H-cp km-t¦-Xn-Ih - n-Zy-bv¡ - pw ZoÀ-Lm-bpkn-Ã. h³-In-S¡ - m-cm-bm-epw sN-dp-In-S ¡ - m-cm-bm-epw ]p-Xn-b kw-cw-`§ - Ä Xp-S§p-t¼mÄ {]-kvX - p-X ta-Je - b - n-se G-ä h - pw ]p-Xn-b {]-hW - X - I - Ä a-\k - nem-¡nbm A-_² - ¯ - nÂ- s]-Sp-Ib - n-Ã. _mä-dn ta-Je - b - n H-cp hn-¹h - w-Xs - ¶ A-ct§-dp-Ib - m-Wv. t]m-fn-ad - p-If - p]-tbm-Kn-¨p | - m-¡p-¶ _m-äd - n, kva - mÀ-«vN - mÀ-Pnw-Kv, AÄ-{Sm-^m-Ìv NmÀ-Pnw-Kv, _m-äd - n kzm¸nw-Kv, h-bÀ-se-kv NmÀ-Pnw-Kv þC-§s - \ ]p-Xp-aI - f - p-sS tLm-jb - m-{X. ]-s£ CXn-s\sb-Ãmw I-S¯ - nsh-«p-¶ km-t¦-XnI-hn-Zy "^vf - m-jv NmÀ-Pnw-Kv' X-s¶. H A L ap³ Fw-Unbpw am-t\-Pv-saâv
A-[ym-]-I\pw F-«v im-kv-{X {K-Ù-§-fp-sS c-N-bn-Xm-hpam-Wv te-JI³ (w w w .pat timattom .w e e bly .com )
ImÀ-_¬-U-tbm-Iv-ssk-Um-Wv C-Xph-gn H-gn-hm-b-Xv. "^v-fm-jv NmÀ-Pnw-Kv' F-¶m-Wv Cu km-t¦-Xn-I-hn-Zy-bp-sS t]-cv. ssN-\-bn-epw {^m³-kn-epw C-¯-cw km-t¦-Xn-I-hn-Zy-I-fp-|v.
^v-fm-jv NmÀ-Pnw-Kv ( F lash C harging) £-Wt- \-cw-sIm-|v _m-äd - n-bn ssh-Zyp-Xn \n-db - v¡ - p-¶ Cu \q-X\ km-t¦-Xn-Ih - n-Zy-bp-sS D-]Ú m-Xm-¡Ä F._n._n (ABB) B-Wv. 600 In-tem-hm-«v ti-jn-bp-Å i-àa - m-b NmÀ-Pnw-Kv kwhn-[m-\¯ - n-eq-sS \n-db - v¡ - s - ¸-Sp-¶ _m-ädn-IÄ "en-Yn-bw-þs - sS-äm-t\-äv' K-W¯ - nÂs¸-Sp-¶X - m-Wv. _m-äd - n sh-¨n-cn-¡p-¶X - v _-kn-sâ ap-If - n-em-Wv. \n-eh - n-ep-Å an-¡ hm-l\ - § - f - n-epw "en-Yn-bw-þA - tb¬' _m-äd - n-If - m-Wp-ÅX - v. A-Xv NmÀPv sN-¿m³ Iq-Sp-X k-ab - w th-Ww. Iq-Sp-X Im-¯p-In-S¡ - e - pw hn-im-ea - m-b ]mÀ-¡nw-Kv G-cn-bb - pw NmÀ-Pnw-Kv tÌ-j\p-If - pw F-Ãmw A-Xn-\p-th-Ww. F-¶m ^v-fm-jv NmÀ-Pnw-Kv D-]tbm-Kn-¨m Im-¯p-In-S-¡Â H-«pw-th -|. Iq-Sp-X k-a-bw Hm-Smw. tdm-U-cnIn X-s¶ NmÀ-Pnw-Kv \-S¡ - p-¶X - n-\m hn-im-e-am-b NmÀ-Pnw-Kv kv-tä-j-\p-I-Ä X-s¶ A-{]-k-à-am-Ip-I-bm-Wv. C-S-bv¡n-sS NmÀ-Pnw-Kv \-S-¡p-¶-Xn-\m _m-ä-dn-bp-sS F-®w Ip-d-bv-¡mw. A-X\p-k-cn-¨v Iq-Sp-X bm-{X-¡m-sc I-bämw. am{Xaà \-S-¯n-¸p sN-e-hn 30 i-X-am-\w Ip-d-hp-s|-¶m-Wv A-\p-`-hØÀ ]-d-bp-¶-Xv. Np-cp-¡-¯n ^v-fm-jv NmÀ-Pnw-Kv {]-Nm-c-¯n-em-Ip-¶-tXm-sS NmÀ-PnwKv kv-tä-j-\p-I-fn Xn-c-¡p-|m-hn-Ã. A-Xn-\m A-h-bp-sS F-®w Ip-d-bv¡mw. A-Ãm-¯-]-£w th-|-{X _n-kn\-kn-Ãm-sX \-ã-¯n-em-Ipw ]p-Xp-kwcw-`-§Ä. Im-ew am-dp-I-bm-Wv. C-t¸mÄ
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i-cmi-cn _nkn-\-kpIÄ kao] `mhn bn Hcp "ZpÀ_e' _n-kn\km bn am-dm-Xncn-¡m\pw AS-¨p ]q-«-mXn-cn-¡m\pw kw-cw-`-IÀ IÀ-i-\ Xocp-am-\-§-sfSp¡Ww
C´y-bnepw Pn.kn. kn cm-{ã-§-fn-ep-am-bn Øm-bnbm-b _n-kn\kv tam-U-ep-IÄ h-fÀ¯n-sb-Sp-¡p-¶-Xn\p-th-|n ZoÀ-LIm-e A-Sn-Øm-\-¯n kw-cw-`-I-cp-am-bn tNÀ¶v {]-hÀ-¯n-¡p-¶ _n-kn\-kv A-ssUzk-dm-Wv te-JI³. 1992 I I M ( L ) \n¶v P G D M F-Sp-¯X - n-\pti-jw _n-kn\-kv A-ssUz-kd - m-bn {]-hÀ-¯\w B-cw-`n-¨ A-t±-lw dn-kÄ-«vk - v I¬-kÄ-«nw-Kv {Kq-¸n-sâ No-^v F-Ivk - n-Iyq-«nhv Hm-^o-kd - m-Wv. w e bsite : w w w .w e - de live r- re su lts. co m, e mail: tiny p hilip @ g mail.co m
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-¼-Zv-hy-h-Ø tam-i-am-bn Xp-S-cp-sa-¶Xn-\m C³--tkmÄ--sh³-kn, ]m-¸c-Xz tIm-Uv (sF--_n--kn)t]m-ep-Å Hm-]vj-\p-IÄ D-]-tbm-Kn-¨v "ZpÀ-_-e' _n-kn\-kp-IÄ th-K-¯n A-S-¨p-]q-«-W-sa-¶v Rm³ ap³ te-J-\-¯n ]-d-ªn-cp-¶p. C-\n Cu ZoÀ-L-Im-e am-µy-¯n "i-cmi-cn' _n-kn-\-kpIÄ F-´p-sN-¿-W-sa-¶v \-ap-¡v t\m-¡mw.
"i-cm-i-cn' _n-kn-\-kn-sâ {]-[m-\ k-hn-ti-j-X F-´m-Wv?
{]-iv-\w F-§-s\ ]-cn-l-cn-¡m-sa-¶-Xn-s\¡p-dn-¨v A-t±-l-¯n-sâ {]-[m-\ Io-gp-tZymK-Ø-cn H-cm-fn \n-¶v H-cp \nÀ-t±-iw e-`n-¡pw. A-Xp-t]m-se, a-äv {]-[m-\ k-t_mÀUn-t\-äp-I-fn \n-¶pw Cu \nÀ-tZ-i-t¯mSp-Å F-XnÀ-¸pw e-`n-¡pw. ]-t£ C-hn-sS kwcw-`-I³ H-cp Xo-cp-am-\-¯n-se¯pw ap³-]v Im-cy-§Ä hn-i-Z-am-bn ]Tn-¡pw. A-t¸mÄ kw-cw-`-I-\v i-cn-bm-b \-S-]-Sn kzo-I-cn-¡m³ I-gn-bpw, am-{X-a-à A-bm-fp-sS _n-kn-\kp-IÄ Iq-Sp-X i-à-am-hp-I-bpw sN-¿pw. H-cp do-sä-bv tjm-¸n-sâ e-fn-X-am-b D-Zm-l-c-W¯n-eqsS "i-cm-i-cn' _n-kn-\-kpIÄ A-`n-ap-Jo-I-cn-¡p-¶ Nn-e s]m-Xp-hm-b {]-iv-\-§Ä t\m-¡mw.
H-cp "i-cm-i-cn' _n-kn-\-kv km-[m-c-Wbm-bn t{_-¡v- Cu-h³ X-e-¯n-em-bn-cn¡pw {]-hÀ-¯n-¡p-¶-Xv. C-¶-s¯ an-¡ amÀ-¡-änw-Kv "i-cm-i-cn' _n-kn-\-kp-I-fpw Ip-d-¨v hÀ-j§Ä-¡v ap-¼v b-YmÀ-°-¯n "i-à-am-b' F-sâ "i-cm-i-cn' do-sä-bv _n-kn-\-kp _n-kn-\-kp-I-fm-bn-cp-¶p-sh-¶v \-ap-¡v Im-IÄ G-ä-hp-a-[n-Iw t\-cn-« H-cp {]-iv-\w amÀWm-\m-Ipw. Cu "i-à-am-b' _n-kn-\-kv ¡-änw-Kn-se t]m-cmbva aq-e-ap-|m-b hnÂ-¸C-¶v "i-cm-i-cn' _n-kn-\-km-bn am-dn-b-sX\ Ip-d-hm-Wv. -\-½Ä H-cp ZoÀ-L-Im-e am-µy§-s\-bm-Wv? ¯n-em-b-Xn-\mÂ, hn-]-Wn Np-cp-§p-I-bm-Wv, C-Xn-sâ {]-[m-\ Im-c-Ww _n-kn-\-kv A-t¸mÄ \-½p-sS D-]-t`m-àr A-Sn-¯-d \-S-¯p-¶ kw-cw-`K-Wy-am-bn hÀ-[n-¸nI³ \n-e-hn-se km¡m³ I-gn-bp-¶n-sÃF igure1: C urrent M anagement P ratice ¼-¯n-I km-l-N-cy¦n B-fp-I-fp-sS ¯n-\v A-\p-k-cn-¨v h-c-hv Ip-d-bpw. {]-I-S-\w sa-¨-s¸-SpamÀ- ¡ - ä nw- K n- \ p ¯p-¶-Xn-\v th-| th-|n-bpÅ sN-e i-cn-bm-b Xo-cp-am-hv hÀ-[n-¸n-¡p-I \-§Ä F-Sp-¯n-à F-¶-Xm-Wv ]-cnF-¶-Xm-Wv. \-½Ä lm-cw, A-t¸mÄ H-cp ZoÀ-L-Im-e amµy-¯n-em-sW-¶v F igure2: N ew M anagement P ractice kw-cw-`-I³ a-\-kn-em-¡m-¯-Xp-sIm-|m-Wv H-cp "i-à-am-b' _n-kn-\-km-bn Xp-S-cp-¶Xn-\v B-h-iy-am-b I-Sp-¯ Xo-cp-am-\-§-sfSp-¡-W-sa-¶v A-t±-l-¯n-\v tXm-¶m-¯-Xv. "i-cm-i-cn' _n-kn-\-kv \-S-¯p-¶ H-cp kw-cw-`-I-sâ G-ä-hpw h-en-b {]-iv-\w A-t±lw h-¼³ Xo-cp-am-\-§-sfm-¶pw F-Sp-¡p¶n-à F-¶-Xm-Wv. k-¼-Zv-hy-h-Ø \-¶m-bn {]-hÀ-¯n-¡p-t¼mÄ C-Xv H-cp {]-iv-\-a-Ã, ]-t£ tam-iw km-l-N-cy-¯n C-Xv hIq-Sp-X B-fp-IÄ I-S-¶p h-cn-I-bpw f-sc A-]-I-S-I-c-am-Wv. F-´p-sIm-|m-Wv hnÂ-¸-\-bn hÀ-[-\bp-|m-hp-I-bpw sNX-sâ _n-kn-\-kv sa-¨-s¸-Sp-¯p-¶-Xn-\v ¿pw. km-[m-c-W amÀ-¡-änw-Kv co-Xn-IÄ (SnB-h-iy-am-bXo-cp-am-\-§Ä F-Sp-¡m³ kwhn, ]-{Xw, td-Un-tbm ap-X-em-b-h) h-f-sc cw-`-I-\v I-gn-bm-¯-Xv? sN-e-th-dn-b-Xm-b-Xn-\m-epw _n-kn-\-kv t{_-¡v Cu-h³ X-e-¯n-em-Wv {]-hÀ-¯nA-¯-c-¯n-ep-sÅm-cp kw-cw-`-I-sâ \n¡p-¶-Xv F-¶-Xn-\m-epw A-[n-I ]-Ww sNe-hn-se am-t\-Pv-saâv ssi-en-bmWv ^n-KÀ e-h-gn-¡m³ I-gn-bn-sÃ-¶-Xm-Wv Cu \nÀ1  Im-Wn-¨n-cn-¡p-¶-Xv. t±-i-t¯m-Sv km-[-c-W K-Xn-bn D-bÀ-¶p kw-cw-`-I³ H-cp {]-iv-\w A-`n-ap-Jo-I-cnh-cm-dp-Å F-XnÀ-¸v. ¡p-t¼mÄ, km-[m-c-W-bm-bn A-t±-l-¯n"i-cm-i-cn' _n-kn-\-kv \-S-¯p-¶ an-¡ sâ {]-[m-\ Io-gp-tZym-K-Ø-cn H-cm-fn kw-cw-`-I-cpw C-¯-c-a-h-Ø-bn X-fÀ\n-¶v A-Xv F-§-s\ ]-cn-l-cn-¡m-sa-¶-Xn¶p-t]m-Ip-I-bpw bm-sXm-cp \-S-]-Sn-bp-sas\-¡p-dn-¨v H-cp \nÀ-t±-iw e-`n-¡pw. A-tXSp-¡m-Xn-cn-¡p-I-bpw sN-¿pw. F-¶m k-a-bw, a-äv {]-[m-\ Io-gp-tZym-K-Ø-cn b-YmÀ-°-¯n kw-cw-`-I³ sN-t¿|-Xv \n-¶v Cu \nÀ-t±-i-t¯m-Sp-Å F-XnÀ-¸mF-´m-sW-¶v t\m-¡mw. kwcw-`Isâ sambn-cn-¡pw e-`n-¡p-I. A-Xp-sIm-|p X-s¶ ¯ em-`w 15% B-Wv, A-Xn-\m A-[n-I kw-cw-`-I³ H-cp \-S-]-Sn-bpw F-Sp-¡n-Ã, hnÂ-¸-\ t\-Sm³ th-|n amÀ-¡-änw-Kn-\mA-§-s\ ]-Xp-s¡ A-bm-fp-sS _n-kn-\-kpbp-Å kwcw-`Isâ sN-e-hv 15 i-X-am-\ IÄ ZpÀ-_-e-am-Ipw. -¯n Ip-d-hm-sW-¦n (5i-X-am-\w F-¶p C-¯-cw k-µÀ-`-§-fn kw-cw-`-I³ hn-Nm-cn-¡p-I), amÀ-¡-änw-Kn-\m-bn Im-cy-amkzo-I-cn-t¡-| am-t\-Pv-saâv co-Xn-bm-Wv sbm-cp Xp-I sN-e-h-gn-¡p-¶-Xv aq-ey-h^n-KÀ 2  Im-Wn-¨n-cn-¡p-¶-Xv. ¯m-Wv. A-[n-I hnÂ-¸-\-bv-¡p-Å kwcw-` B-Zy co-Xn-bn-te-Xp-t]m-se X-s¶ , kwIsâ amÀ-¡-änw-Kv sN-e-hv I-W-¡m-¡m³, cw-`-I-\v H-cp {]-iv-\w t\-cn-tS-|n h-cp-t¼mÄ, amÀ-¡-änw-Kv kr-ãn-¡p-¶ A-[n-I hnÂ-
[\w hyh-kmb hmWnPy ssZzhm-cnI
¸-\ Ir-Xy-am-bn {Sm-¡p-sN-t¿-|-Xp|v. C-Xn\p-Å G-ä-hpw an-I-¨ amÀ¡-änw-Kv co-Xn UnPn-ä amÀ-¡-änw-Kv (SMS, Facebook, Instagram apXembh) B-Wv. sN-dn-b _-P-än ]-co-£-Wm-ß-I Ims¼-bv-\p-IÄ \-S-¯n G-sXm-s¡-bm-Wv an-I¨ amÀ-¡-änw-Kv k-tµ-i-§Ä, am-[y-a-§Ä, SmÀ-sK-äv t{]-£-IÀ F-s¶m-s¡ a-\-kn-em¡m³ Un-Pn-ä amÀ-¡-änw-Kv co-Xn-IÄ k-lmbn-¡pw. Ip-d-ª sN-e-hn Iq-Sp-X A-[nI hnÂ-¸-\ t\-Sm-\m-Ip-sa-¶-Xn-\m Cu ]co-£-W-§-sf A-Sn-Øm-\-am-¡n, kw-cw-`-I -\v Un-Pn-ä amÀ-¡-änw-Kv _-P-äv hÀ-[n-¸n-¡m\pw Iym-jv t]m-kn-äo-hv B-Im-\pw I-gn-bpw.
sk-bvÂ-kv kµÀ-iI-sc D-]-t`m-àm¡-fm-¡n am-äp¶-Xn-se (I¬shÀj³) Ip-dhpw sN-dn-b _n ssk-kpw aq-e-ap-|m-b tam-iw hn¸-\-bm-Wv F-sâ "i-cm-i-cn' do-ssä-bv _nkn-\-kp-IÄ A-`n-ap-Jo-I-cn-¨ a-säm-cp {]-iv\w. ZoÀ-L-Im-e am-µy k-a-b-¯v B-fp-IÄ sN-e-h-gn-¡m³ X-¿m-dm-In-Ã. A-t¸mÄ skbvÂ-kv-am³-amÀ h-f-sc an-I-¨-h-c-sÃ-¦n I¬-shÀ-j-\pw _n-Â-ssk-kpw Ip-d-bpw. G-Xv tjm-¸n-epw km-[m-c-W-bm-bn aq¶p X-cw sk-bvÂ-kv-am³-am-cp-|v þ \-ÃXv, i-cm-i-cn, tam-iw. i-cm-i-cn, tam-iw sk-bvÂ-kv-am³--amÀ--¡v Ip-d-ª I¬-thÀ-j-\pw Xm-c-X-tay-\ Ipd-ª _nÂ-- ssk-kp-am-bn-cn-¡pw. C-h-sc {]-tNm-Zn-¸n-¡p-I-bpw ]-cn-io-en-¸n-¡p-I-bpw sN-¿p-I F-¶-Xm-Wv ]-cn-lm-cw. A-t¸mÄ A-hÀ an-I-¨ {]-I-S-\w Im-gv-N-h-bv-¡pw. _n-kn-\-kv t{_-¡v- Cu-h³ X-e-¯n-emb-Xn-\mÂ, C-Xv ]-cm-P-b-s¸-Sm³ km[y-Xbp-s|-¶pw C-{X-bpw ]-Ww sN-e-h-gn-¡m\m-In-à F-¶p-am-bn-cn-¡pw Cu \nÀ-tZ-it¯m-Sv s]m-Xp-th D-bÀ-¶p h-cp-¶ F-XnÀ-¸v. A-t¸m-Ä "i-cm-i-cn' _n-kn-\-kv \-S-¯p-¶ an-¡ kw-cw-`-I-cpw X-fÀ-¶p-t]m-Ip-I-bpw bm-sXm-cp \-S-]-Sn-bpw ssI-s¡m-Åm-Xn-cn¡p-I-bpw sN-¿pw. kw-cw-`-I³ {]-iv-\w hn-i-Z-am-bn hn-iI-e-\w sN-¿p-I-bpw Xm-sg ]-d-bp-¶ co-Xnbn i-cn-bm-b ]-cn-lm-cw Im-Wp-I-bp-am-Wv b-YmÀ-°-¯n th|Xv. ZoÀ-L-Im-e am-µy hn-]-Wn-bnÂ, \-à sk-bvÂ-kv-am³-amÀ-¡p- am-{X-ta hnÂ-¸-\ \-S-¯m-\m-Iq. Cu k-ab¯v \-à sk-bvÂ-kv-am³--am-sc F-fp-¸-¯n e-`y-am-Ip-¶-Xn\mÂ-- (ZoÀ-L-Im-e am-µy-Im-e-¯v [m-cm-fw t]À sXm-gn-en-Ãm-sX Xp-S-cp-¶p-|m-Ipw), icm-i-cn, tam-iw sk-bvÂ-kv-am³--amÀ-¡v ]-Icw Ch-sc \n-b-an-¡mw. anI¨ sk-bvÂ-kv So-an-s\ DÄ-s¸-Sp¯pI h-gn Im-jv I¬thÀ-j-\pw _n ssk-kpw hÀ-[n-¸n-¡mw. am-{Xaà hnÂ-¸-\ ssI-Im-cyw sN-¿p-¶-Xn\v h-f-sc Ip-d-¨v sk-bvÂ-kv-am³-amÀ a-Xnbm-Ipw, C-Xv sN-e-hv Ip-d-bv-¡pw. A-Xm-bXv "i-cm-i-cn' _n-kn-\-kv \-S¯p-¶ H-cp kw-cw-`-I³, k-ao-]-`m-hn-bn H-cp "ZpÀ-_-e' _n-kn-\-km-bn am-dn-sÃ-¶pw A-S-¨p ]q-«-s¸-Sn-sÃ-¶pw D-d-¸m-¡m³ IÀi-\-am-b Xo-cp-am-\-§Ä F-Sp-¡-Ww F-¶mWv taÂ-¸-d-ª Im-cy-§-fn \n-¶pw a-\kn-em-t¡-|-Xv!
_nkn-\kv tIcf BUSINESS KERALA
sP sI tdmb {IqknwKv
\hyw, \qX\w Cu {Iqkv bm{X lu
-kv t_m-«n-sem-cp D-Ãm-k-bm-{X C-ã-s¸-Sm-¯-h-cm-bn-B-cp-ap-|m-In-Ã. F-¶m A-Xv ]-e-t¸m-gpw {]-Xo-£n¡p-¶ co-Xn-bn B-kz-Zn-¡m³ I-gnbm-sX t]m-Ip-¶p. B-Zy a-Wn-¡q-dn I-| Im-gv-N X-s¶ Xp-SÀ-¶pw Im-Wpt¼mÄ bm-{X hn-c-k-am-Ip-¶p. sIm-Ãw B-Øm-\-am-bp-Å sP-sI tdm-b {Iq-knw-Kv hy-Xy-kv-X-am-Ip-¶-Xv C-hn-sS-bm-Wv. H-cn-¡Â h-¶-h-sc ho|pw ho-|pw F-¯m³ t{]-cn-¸n-¡p-¶ Im-gv-N-I-sfm-cp-¡n-bm-Wv sP-sI k-©mcn-I-sf Im-¯n-cn-¡p-¶-Xv. F-kv sP tlm-fn-tU-bv-kv B³-Uv Xp-cp-¯n-se sN-dp tXm-Sp-I-fn-eq-sS sN-dp-h-Ådn-tkmÀ-Sv-kv ss{]-h-äv en-an-ä-Un-\v Io§-fn bm-{X sN-bv-Xv Im-gv-N-IÄ B-kz-Zn-¡mgn-ep-Å Cu Øm-]-\w hn-t\m-Z-hpw \p-Å ku-I-cy-am-Wv CXn-sem¶v. H-cp a-Wn-¡qÀ Im-gv-N-I-fpw `-£-W-hpw th-dn-« co-Xn\o-fp-¶ Cu bm-{X {Km-ao-W Po-hn-X-¯n-sâ bn-sem-cp-¡n- k-©m-cn-I-sf hn-kv-a-bnt\À-¡m-gv-N-I-fm-Wv bm-{Xn-IÀ-¡v \Â-Ip-I-sb¸n-¡p-¶p. ss{U-hÀ, Ip-¡v, F³-Pn³ ¶v F-kv sP tlm-fn-tU-bv-kv B³-Uv dn-tkmÀss{U-hÀ F-¶n-hÀ-¡v ]p-d-ta k-©mSv-kv ss{]-h-äv en-an-ä-Uv sN-bÀ-am³ tUm. sP. cn-I-fp-sS C-ãm-\n-ã-§-Ä I-s|-¯n P-b-Ip-amÀ ]-d-bp-¶p. H-¸w ^mw lu-kn-ep-Å A-Xn-\-\p-k-cn-¨v SqÀ ¹m³ sN-¿m-\m-bn k-µÀ-i-\-hpw a-Õy-h-fÀ-¯p tI-{µ-§-fn-se {Iq-kv am-t\-P-sc Iq-Sn t_m-«n e-`yIm-gv-N-I-fpw Cu bm-{X-sb HmÀ-a-bn X-§n-\n am-¡p-¶p C-hÀ. À-¯p-¶-Xm-¡p-¶p. am-{X-a-à amw-t{Km Zzo-]nkm-[m-c-W lu-kv t_m-«p-I-fn tUm. sP. P-b-Ip-amÀ eq-sS-bp-Å \-S-¯-hpw Cu bm-{X-sb A-hn-kv-aIm-b ku-µ-cyw B-kz-Zn-¡m³ am-{Xc-Wo-b-am-¡pw. I-|Â-¡m-Sp-IÄ-¡n-S-bn-eq-sS P-e-Po-hnam-Wv km-[n-¡p-¶-sX-¦n sP sI tdm-b {Iq--kn I-sf I-|pw Im-äp sIm-|p-|p-ap-Å Cu \S-¸v k-©m^¬ sK-bnw-Kv-kv, FâÀ-sS-bv³-saâv F-¶n-h-bv-s¡m- cn-IÄ-¡v hy-Xykv-X A-\p-`-h-am-bn-cn-¡pw. . ¸w Hu-«v t_mÀ-Uv B-Iv-än-hn-än-I-fpw B-kz-Zn-¡m-\p-Å A-ã-ap-Sn-¡m-b-en \n-¶p ]n-Sn-¡p-¶ R-|p sImku-I-cy-ap-|v. A-ã-ap-Sn Im-b-en-\v \-Sp-¡p-Å a¬-tdm |pÅ tdm-kv-äv, I-cn-ao³ ss{^, ]n-s¶ Nn-¡³ I-dn,
ao³ I-dn- F-¶n-h-sbm-s¡ Iq-«n-bp-Å cp-Nn-I-c-am-b `-£-W-am-Wv a-säm-cp {]-[m-\ B-IÀ-j-Ww. {]o-an-bw \n-e-hm-c-¯n-ep-Å Xm-g-s¯ \n-e ]qÀ-W -am-bpw F-bÀ I-|o-j³ sN-bv-X lu-kv t_m-«n A-äm¨v-Uv tSm-bv-se-äp-Å s_-Uv dqw, F-bÀ ]yq-cn-^n-t¡j³ kw-hn-[m-\w, an-I-¨ ku-|v kn-Ìw, tIm¬-^-d³-kv lmÄ, FÂ-kn-Un hn-jz kn-Ìw, ssh-ss^, Nq-Sp sh-Åw Xp-S-§n F-Ãm-hn-[ ku-I-cy-§fp-w C-hn-sS H-cp-¡n-bn-«p-|v.
ssh-hn-[y-amÀ-¶ tk-h-\-§Ä cm-hn-se ]-¯n-\v Xp-S-§n ssh-Io-«v A-©n-\v A-h-km-\n-¡p-¶ tU {Iq-kv, ssh-Ip-t¶-cw A-©p ap-X cm-hn-se 7.30 h-sc \o-fp-¶ ss\-äv tÌ, _À-¯vtU/ sK-äp-K-ZÀ ]mÀ-«n, hn-hm-lw, hnhm-l \n-Ý-b, hmÀ-jn-Im-tLm-j-§Ä, sk-tâm-^v ]mÀ-«n, ]T-\ bm-{X, tIm¬^-d³-kv/ao-änw-Kv ku-I-cyw Xp-S-§n ssh-hn-[y-amÀ-¶ tk-h-\-§Ä sP sI tdm-b {Iq-kv e-`y-am-¡p-¶p. ss\-ävtÌ-bn-epw hy-Xy-kv-X-X sIm-|p h-cm³ sP sI tdmb {Iq-kn-\v km-[n-¨p. lu-kv t_m-«n In-S-¶p-d-§p¶-Xn-\p ]-I-cw sIm-Ãw _o-¨v, Fw-Pn ]mÀ-¡v, {]-[m-\ am-fp-IÄ F-¶n-h k-µÀ-in-¡m-\pw No-\-h-e Im-Wm-\pw {]-hÀ-¯-\-§Ä a-\-kn-em-¡m-\p-ap-Å A-h-k-c-sam-cp-¡p¶p. ]n-Sn-¡p-¶ ao-\n-s\ s]m-cn-¨p \Â-Ip-I-bpw sN-¿pw. ]n-¶o-Sv Un-sP- \-S-¯n B-tLm-jn-¨v In-S-¶p-d-§mw. \m-ep am-kw ap-¼m-Wv {Iq-kv kÀ-ho-kv B-cw-`n-¨-Xv. au-¯v ]-»n-kn-än-bm-Wv sP sI-bp-sS ssI-ap-X-se-¶pw P-b-Ip-amÀ ]-d-bp-¶p. F-kv-sP tlm-fn-tU-bv-kn-\p Iogn B-\-µ-`-h³kv F-¶ t]-cn sh-Pn-tä-dn-b³ sdsÌm-dâp-IÄ, {io P-\-mÀ-±-\ sd-kn-U³-kn- F.kn temUvPv, sP sI ^v-sf-anw-tKm F-¶ t]-cn tlmw kv-tä Xp-S-§n-b-h-bp-ap-|v. hn-h-c-§Ä-¡v, t^m¬: 7902638181. sh-_v-ssk-äv:
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[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
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_nkn-\kv tIcf BUSINESS KERALA
h\nXIÄ¡v BZchpambn hoïpw Cut̬
Uo]v sSIvt\mfPn ÌmÀ«¸pIÄ¡mbn F³FwUnkn-sFsFSn kwbpà ]²Xn h
-en-b \n-t£-]-§Ä B-h-iyap-Å an-I-¨ ÌmÀ-«-¸v kw-cw-`§-sf- t{]m-Õm-ln-¸n-¡p-¶-Xn-\v tI-{µ kÀ-¡m-cn-\p Io-gn-ep-Å \-hc-Xv-\ I-¼-\n-bm-b F³-Fw-Un-kn en-an-ä-Upw ssl-Z-cm-_m-Zv sF-sF-Snbpw [m-c-W-bm-bn. F³-Fw-Un-kn C-¶-th-j³ Bâv C³-Ip-t_-j³ skâÀ (ss\-kv) F-¶p t]-cn-«ncn-¡p-¶ Cu kw-bp-à kw-cw-`¯n sF-þ-Sn-Iv ^u-t|-j-\pw ]-¦m-fn-bm-Wv. ZoÀ-L-Im-e K-th-jW-hpw Iq-Sp-X \n-t£-]-hpw B-hiy-am-b Uo-]v sS-Iv-t\m-f-Pn cw-K-¯v {]-hÀ-¯n-¡p-¶ ÌmÀ-«-¸p-IÄ-¡v anI-¨ A-Sn-Øm-\ ku-I-cy-sam-cp-¡n h-fÀ-¨-bpw sXm-gn-eh-k-c-§fpw kr-ãn-¡p-I F-¶-Xm-Wv Cu C³-Ip-t_-j³ ]-²-Xn-bp-sS
F³-Fw-Un-kn U-b-d-ÎÀ ]n.sI tk-Xp-]-Xnbpw sF-sF-Sn ssl-Z-cm-_m-Zv U-b-d -Î-dpw sF-þ-Sn-Iv ^u-t|-j³ {]-kn-Uâp-am-b tUm. _n.F-kv aqÀ-¯n-bpw [m-c-Wm ]-{Xw H-¸p-h-bv-¡p¶p.
e-£yw. 10 tIm-Sn-bm-Wv Cu ]-²Xn-¡m-bn F-³-Fw-Un-kn \o-¡n-sh¨n-cn-¡p-¶-Xv. H-cp hÀ-jw A-©p kv-ämÀ-«-¸p-IÄ F-¶ tXm-Xn 15 ÌmÀ-«-¸p-IÄ-¡m-Wv ss\-kv ]-²-Xn-bp-sS ]n-´p-W e-`n-¡p-I. c-|p hÀ-jw h-sc Cu kw-c-w`-
IÀ-¡v ]n-´p-W e-`n-¡pw. A-©p hÀ-j-t¯-¡m-Wv ]-²-Xn \-S-¸m¡p-¶Xv. ssl-Z-cm-_m-Zv sF-sF-Sn Imw] kn-em-Wv F³-Fw-Un-kn C-¶-th -j³ Bâv C³-Ip-t_-j³ skâÀ Øm-]n-¡p-I.
ae_mÀ tKmÄUn\v sPw B³Uv PzÃdn Iu¬knensâ FIvke³kv (tÌmÀ) AhmÀUv DZv-LmS\w
B-`y-´-c PqhÂdn ta-J-e-bp-sS D-¶-X kw-L-S-\-bm-b -HmÄ- C-´y -sPw B³-Uv PzÃdn -sUm-a-Ìn-Iv- Iu¬-kn (Pn.-sP.-kn) tZ-io-b-X-e-¯n GÀ-s¸-Sp-¯n-bn-«p-Å \m-jW -PqhÂdn A-hmÀ-Un-sâ (F³-sP-F) 9mw ]-Xn-¸nÂZ-£n-tW-´y-¡m-bp-f-f- knw-KnÄ -tÌmÀ- hn-`m-K-¯n -ae-_mÀ- tKmÄ-Uv "F-I-vk-e³-kv (tÌmÀ)' A-hmÀ-Uv t\-Sn. kn--F-kv-BÀ hn-`m-K-¯n-epw- a-e-_mÀ-tKmÄ-Uv- A-hmÀ-Uv t\-Sn.
A-´m-cm-{ã h-\n-Xm-Zn-\-t¯m-S-\p-_-Ôn-¨v Cu-t̬ `q-anI sF-¡-Wn-Iv hn-a³ Hm-^v bp-hÀ sse-^v F-¶ ]-cn-]m-Snbp-sS `m-K-am-bn tI-c-f-¯n B-Z-cn-¨ h-\n-X-IÄ-s¡m-¸w ap-Jym-Xn-Yn F-d-Wm-Ip-fw Un-kn-]n ]q-¦p-g-en sF-]n-F-kv, Cu-t̬ {Kq-¸v am-t\-Pn-wKv U-b-d-ÎÀ ^n-tdm-kv ao-cm³, \yp s{]m-U-Îv sU-h-e-¸v-saâv ta-[m-hn in-h-{]n-b _m-etKm-]m F-¶n-hÀ
sI3F XriqÀ ]me¡mSv Pnà `mchmlnIsf sXcsªSp¯p t-j-I -c-f- A-U-zÀ-s-s-S-k-n-wK-v G-P-³-k-o-k-v A-t-k-m-k-n-t-b³- 2020-þ2022 h-À-j-t-¯-¡-p-Å- X-r-i-q-À- -]-m-e-¡-m-S-v P-n-Ã-m`-m-c-h-m-l-n-I-s-f sX--c-s-ª-S-p-¯-p-. {-]-k-n-U-â-mbn ]-n-.F-wa-p-I-p-µ³, -s-s-h-k-v {-]-k-n-U-â-mbn k-p-\-n-Â-.]-n-, s-k-{-I-«-d-n-
]-n-.F-w- a-p-I-p-µ³-
H2O sI-b-dn-sâ G-gm-a-Xv im-J B-e-¸p-g-bn kv-I-dn-b
sk-_m-Ìy³ D-Zv-LmS-\w sN-¿p¶p
t-P-m-k³t-X-d-m-«-n-Â
s-I.B-ÀD-®-n-I-r-j-vW-³-
bmbn -t-P-m-k³- -t-X-d-m-«-n-Â-, -t-P-m-b-n-â-v s-k-{-I-«-d-nbmbn- X-m-c-ph-À-¤-o-k-v, -{-S-j-d-d-mbn- s-I.B-À- D-®-n-I-r-j-vW-³ F-¶-n-h-À sXc-sª-Sp-¡-s¸«p. F O R M IV (See rule 8) S t a t e m e n t a b o u t o w n e r sh 1 . P l a ce o f P u b l i ca t i o n 2 . P e r i o d i ci t y o f i t s P u b l i ca 3 . P r in t e r ’s N a m e N a tio n a lity A d d re s
i p a n d o t h e r p a r t i cu :
tio n
: : : :
4 . P u b l i sh e r ’ s N a m e N a tio n a lity A d d re s
: : :
5 . E d it o r ’s N a m e N a tio n a lity A d d re s
: : :
C o ch F o rtn V ija y In d ia D h a n K a d a V ija y In d ia D h a n K a d a K u r ia In d ia D h a n K a d a
la r s o f D h a n a m
in ig h tly K u r ia n A b r a h a m n a m
H o u se , C h e r u p a r a m b a t h R o a d , n t h r a , C o hc i n - 6 8 2 0 2 0 K u r ia n A b r a h a m
va n
a m
H o u es , n t h r a , C o ch n A b ra h a m va
in - 6 8 2 0 2 0
n a m va
H o u se , n t h r a , C o ch
in - 6 8 2 0 2 0
S H A R E H O L D E R S N a m e a n d a d d r e s o f i n d i vi d u a l s w h o o w n t h e n e w ps a p e r & p a r t n e r s o r sh a r e h o l d e r s h o l d i n g m o r e t h a n o n e p e r ce n t o f t h e t o t a l p a i d u p ac p i t a l a s o n 2 9 -0 2 -2 0 2 0 : a ) K R D S C o ch b ) M R D S C o ch c)
A M o u M u m d ) Jo K K
u r ia n A b r a h a m , A ve n u e O n e , P in – 6 8 2 0 3 6 a r ia A b r a h a m , A ve n u e O n e , P in – 6 8 2 0 3 6 n to n y S P o w a th n t M a ry R o a d , B b a i - 4 0 0 0 5 0 h n y Jo se p h , 3 6 R o a d , K o t t a ya m
a n a m p illy N a g a r,
a n a m p illy N a g a r, , 1 9 V a i ku a n d ra , /V II,
n th ,
e ) oJ sh y Jo se p h , 3 6 K K R o a d , K o t t a ya m f ) Jo h n F P o w a t h , 1 M o u n t M a ry R o a d , B M u m b a i - 4 0 0 0 5 0 g ) G r a ce T P o w a t h , M o u n t M a ry R o a d , B M u m b a i - 4 0 0 0 5 0 h ) V i sh n u N a r a ya n a C e ye n n a r C h e m i ca l s, K o t t a ya m - 6 8 6 0 0 1
I , V i j a y K u r i a n A b r a h a m , h e r e b y d e lc a r e t h a t t h e p a r t i cu a r e t r u e t o t h e b e st o f m y nk o w l e d g e a n d b e l i e f .
l a r s g i ve
/V I, 9 V a i ku n t h , a n d ra , 1 9 V a i ku a n d ra , n ,
n a b o ve
S d /P u b l i sh e r
30
amˬv 31, 2020
[\w hyh-kmb hmWnPy ssZzhm-cnI
n th ,
_nkn-\kv tIcf BUSINESS KERALA
sdknU³jy FbÀ IïojWdpIfpsS ]pXnb t{iWnbpambn »q ÌmÀ »q ÌmÀ \q-X-\-am-b sd-kn-U³-jy F-bÀ-I-
F-Ãm »q ÌmÀ F-bÀ-I-|oj-W-dp-IÄ-¡pw H-cp hÀ-j|o-j-W-dp-I-fp-sS ]p-Xns¯ tImw-{]n-l³-ko-hv hm-db t{i-Wn ]p-d-¯n-d-¡n. |n-bpw Iw-{]-k-dn-\v ]-¯v hÀ31,990 cq-] ap-X 37,990 j-s¯ hm-d-|n-bpw D-d-¸v \ cq-] h-sc hn-e-bp-Å kv-Ip-¶p. D-]-t`m-àm-¡Ä-¡v ¹n-äv F-bÀ-I-|o-j-W-dptImw-{]-nl³-ko-hv hm-d-|n I-fm-Wv »q ÌmÀ A-hth-W-sa-¦n A-©v hÀ-jX-cn-¸n-¨n-cn-¡p-¶-Xv. t¯-¡v \o-«m-hp-¶-Xp-am-Wv. Ip-d-ª ssh-Zyp-Xn I-gn-ª km-¼-¯n-I hÀD-]-tbm-Kw, Cu-Sp-\nÂjw 12.5 i-X-am-\-am-bn-cp-¶p »q ¡p-¶ h-kv-Xp-¡Ä- sImFbÀ I-|o-j-W-dp-I-fp-sS A-hX-c-W th-f-bn Ìm-dn-sâ hn-]-Wn hn-ln-Xw. |p-Å \nÀ-am-Ww, ]-cnC-Xv 2024 Hm-sS 15 i-X-am-\-amØn-Xn-¡v A-\p-tbm-Pyw F-¶n-h-bm-Wv C-h-bp-sS bn hÀ-[n-¸n-¡p-I-bm-Wv e-£ysa¶v ap-Ip-µ³ ta-t\m³ {]-tXy-I-X-I-sf-¶v »q ÌmÀ en-an-ä-Uv s{]m-U-Îv _n-kn- ]-dªp. \-kv sk-bvÂ-kv B³Uv amÀ-¡-än-w-Kv {]-kn-U-|v kn.]n ap-Ip-µ³ ta-t\m³ ]-d-ªp. F-bÀ-I-|o-j-Wdn sâ A-I-¯v X-s¶ thmÄ-t«Pv sÌ-_n-sse-k-dpw L-Sn-¸n-¨n-«p-|v F-¶-Xn-\m ]p-d-¯v a-säm-cp sÌ-_n-sse-k-dn-sâ B-h-iy-an-Ã. 160 thmÄ-«v ap-X 270 thmÄ-«v h-sc G-Xv td-©nt«m-tam-«o-hv epw C-h X-S-k-an-Ãm-sX {]-hÀ-¯n-¡pw. S-bÀ am-\p-^mF-bÀ-I-|o-j-W-dp-IÄ hm-§m³ 0% ]-en-i-bn Iv-N-td-gv-kv AB-IÀ-j-I-am-b C.Fw.sF kw-hn-[m-\-hpw »q tkm- k n- t bj ÌmÀ H-cp-¡n-bn-«p-|v. (AT M A) sâ ]pXn-b sNbÀ-am-\m-bn sI.Fw am-a³ (kn-FwUn, sI.Fw am-a³ A-\p-jp-am³ Fw- B ÀF- ^ v knw-Km-\n-b en-anä-Uv), ssh-kv sN-bÀ-am-\m-bn A-\pjp-am³ knw-Km-\n-b (FwUn, sI-sP S-bÀ & C³-U-kv-{Sokv) F-¶n-hÀ sX-c-sªSp-¡-s¸«p. hf-sc kPo-hamb {]-hÀ¯\w Im-gv-N-h-bv-¡p-¶ tZinb kw-L-S-\-Ifn_yq-«namÀ-¡v tKmÄ-Un-sâ Xn-cqÀ tjmdqw D-Zv-LmS-\w ]m-Wsem-¶mWv 6000 tIm-Sn ¡m-Sv k-¿n-Zv ssl-Zc-en in-lm-_v X-§Ä \nÀ-h-ln-¡p-¶p. aq-ey-ap-Å Hm-t«m-tam-«o_yq-«n-amÀ-¡v {Kq-¸v sN-bÀ-am³ C-{_mlnw ]n, tIm sN-bÀhv S-bÀ C³-U-kv-{Sn-sb am³ A-Ðp a-Po-Zv ]n, {Kq-¸v F-Iv-kn-Iyq-«nhv U-b-d-Iv-äÀ {]- X n- \ n- [ o- I - c n- ¡ p- ¶ bq-k^v, tjmdqw sl-Uv-kv ss^-k hn, ap-_md-Iv ]n, F-Sn-FwF. j-l F Xp-S-§n-b-hÀ k-ao]w
FSnFwFbv¡v ]pXnb `mchmlnIÄ
Hm-
DZv-LmS\w
Fkn kÀhoknwKv Ffp¸am¡m³ B¸v hn]Wnbnse¯n ho-
«n-se F-kn tI-Sm-bn-«v \-¶m-¡m³ sS-Iv-\o-jy-s\ In«m-sX hn-j-an-¡p-Ibm-tWm. F-¶m C-\n hn-j-an¡-|. k-lm-b-¯n-\v F-kn sa-¡m-\n¡v B-¸v sdUn. tIm-gn-t¡m-Sv B-Øm-\-am-bn {]-hÀ-¯n-¡p -¶ F-¨v BÀ Iq-fnw-Kv sS-Iv-t\mf-Pn-bm-Wv F-kn sa-bvâ-\³kn-\pw kÀ-ho-knw-Kn-\p-ap-Å sS-Iv-\ojy-·m-sc ]-Sn-hm-Xn¡-se-¯n-¡p-¶ F-kn sa-¡m\n-Iv B-¸p-am-sb-¯n-bn-cn-¡p¶-Xv. B-Zy-L-«-¯n I-®qÀ, tIm-gn-t¡m-Sv, h-b-\m-Sv, a-e-¸pdw F-¶n-hn-S-§-fn-em-Wv tk-h\w \Â-Ip-¶-Xv. tI-c-f-¯n C-Xm-Zy-am-bm-Wv F-kn kÀ-ho-knwKn-\m-bn B-¸v AhX-cn-¸n¨ncn-¡p-¶-sX-¶v I-¼-\n h-àm-¡Ä A-dn-bn-¨p. B-gv-N-bn G-gp Zn-h-k-hpw 24 a-Wn-¡q-dpw e-`y-am-b Cu tk-h-\w ]p-Xn-b F-kn hm-§p-¶-Xn-\pw D-]-tbm-Kn-¡mw. I-gn-ª 35þ-Hm-fw hÀ-j-am-bn bp-F-C-bn Cu cw-K-¯p {]-hÀ-¯n¡p-¶ A A-Êm-e F-kn tIm¬-{Sm-Iv-änw-Kn-sâ tI-c-f-¯n-se kw-cw-`-am-Wv F-¨v BÀ Iq-fnw-Kv sSIv-t\m-f-Pn. ho-Sp-IÄ-¡p ]p-d-sa Hm-^o-kpIÄ, kvIq-fp-IÄ, B-ip-]-{Xn-IÄ, tlm-«-ep-IÄ Xp-S-§n-b Øm-]-\-§Ä-¡pw Cu B-¸n-eq-sS I-¼-\n tk-h-\ -sa-¯n-¡p-¶p-|v. Kq-KvÄ t¹-kv-tämÀ, B-¸vÄ B-¸v tÌmÀ F-¶n-h h-gn B-¸v Uu¬-tem-Uv sN¿mw.
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[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
31
Wellness
Pohn¡mw, Cu \nanj¯nÂ
{]mtbmKnIamb 5 hgnIÄ
Classi S E R VI C E
\ÃXn-\p-th-|n Øn-c-am-bn Im-¯n-cn-¡msX, hÀ-¯-am-\Im-e-¯n-sâ \-·-IÄ B-kz-Zn-¡m³ a-\-kn-s\ ]-cn-io-en-¸n¡mw A-\q-]v G-{_lmw ""Cu \n-an-jw, A-Xp am-{X-amWv bm-YmÀ-°yw. asäÃmw HmÀ-½-tbm `m-h-\-tbm B-Wv.'' `-K-hm³ {io c-P-\o-jv. ""`m-hn H-cn-¡-epw h-cp-¶n-Ã. Po-hn-Xw F-t¸m-gpw Cu \n-an-j-¯n-em-Wv.'' F-¡mÀ-«v tSmÄ
C-
Xp-t]m-ep-Å a-l-Xv-h-N-\-§Ä \n-§Ä ap-¼pw tI-«n-«p-|m-Ipw. C-h-sbm¶pwsh-dpw ImÂ-¸-\n-INn-´-I-f-Ã, Po-hn-X-¯n-se bm-YmÀ-°y-am-Wv. Cu \n-an-j-¯n Po-hn-¡p-I-sb-¶-Xv F-fp-¸a-sÃ-¶v F-sâ X-s¶ A-\p-`-h-¯n \n-¶v A-dnbm-sa-¦n-epw B-Xy-´n-I-am-bn C-Xv \-ap-¡v X-s¶ F-Sp-¡m-hp-¶ H-cp Xo-cp-am-\-am-Wv. ImcWw A-Xn \n-¶v \-s½ X-S-bm³ \-ap-¡-Ãm-sX a-ämÀ-¡pw I-gn-bn-sÃ-¶-Xp- X-s¶. Cu \n-an-j-¯n Du¶n-\n¶p-sIm|v Pohn-¡-W-sa-¶v ]-d-bp-t¼mÄ F-Ãm-hn-[-¯nep-Å B-kq-{X-W-§-fpw Nn-´-I-fpw H-gn-hm-¡-W-sa-¶v AÀ-°-an-Ã. ]-I-cw Cu \n-an-j-s¯ tI-{µo-I-cn¨p-sIm-|p th-Ww A-§-s\ sN-t¿-|-Xv F-¶m-Wv D-t±-in-¡p-¶-Xv. C-Xv H-cp Po-hn-X-co-Xn-bm-bn kzo-I-cn-¡p-¶-Xv h-gn \mw ssZ-\w-Zn-\ Po-hn-X-¯n A-`n-ap-Jo-I-cn¡p-¶ an-¡ {]-iv-\-§Ä-¡pw ]-cn-lm-cw I-s|¯m-\m-Ipw. F-¡mÀ-«v tSmÄ ]-d-bp-¶-Xv t]m-se ""A-kz-Ø-X, DÂ-I-WvT, sS³-j³, hn-j-aw, F-Ãm-¯-c-¯n-ep-ap-Å `-bw Xp-S-§n-b-h-sbm-s¡ D-|m-Ip-¶-Xv `m-hn-sb-¡p-dn-¨v A-an-X-am-bn Nn-´n¡p-¶-Xp-sIm-|pw Cu \n-an-j-¯n B-bn-cn-¡m¯-Xp-sIm-|p-am-Wv. Ip-ä-t_m-[w, ]-Ým-¯m-]w, hn-tZz-jw, hn-j-a-§Ä, B-h-em-Xn-IÄ, Xn-àm\p-`-h-§Ä, £-an-¡m-\m-Im-¯ A-h-Ø-IÄ F-¶n-h-sbm-s¡ D-|m-Ip-¶-Xv `q-X-Im-e-¯n Po-hn-¡p-I-bpw C-t¸m-g-s¯ \n-an-j-¯n AÃmXn-cn-¡p-¶Xp sIm-|p-am-Wv.'' \-Ã-Xn-\p-th-|n Im-¯n-cn-¡p-¶ io-e-am-Wv \-ap-¡v s]m-Xpth-bp-Å-Xv. C-¶v \-½p-sS Po-hn-X-¯n-ep-Å ]-e-Xpw H-cp-]-s£ \mw ]-|v B{K-ln-¡p-I-bpw kz-]v-\w Im-Wp-I-bpw sN-bv-Xn«p-Å Im-cy-§-fm-Imw. ]-s£ \-ap-¡p-Å-h B-kz-Zn-¡p-I-tbm hn-e-a-Xn-¡p-
I-tbm sN-¿m-sX `m-hn-bn e-`n-t¨-¡m-hp-¶ t\-«-§Ä, \-S-¡m-hp-¶ kw-`-h-§Ä A-sÃ-¦n km-l-N-cy-§Ä \-s½ k-t´m-jn-¸n-¡p-sa-¶v hn-Nm-cn-¨v Im-¯n-cn-¡p-¶p. b-YmÀ-°-¯n C-¶-s¯ \n-an-j-a-Ãm-sX `m-hn H-cn-¡-epw h-¶p-tN-cp-I-bn-Ã. Cu \n-an-j-¯n \-ap-¡v F-§-s\ Po-hn¡m³ I-gn-bpw? A-Xn-\p-Å h-gn-IÄ F-s´m-s¡bm-sW-¶v t\m-¡mw.
1 th-K-X Ip-d-bv-¡mw
\mw sN-¿p-¶ Im-cy-§Ä-¡v th-K-X Ip-d-bv¡p-¶-Xn-eq-sS C-t¸m-g-s¯ \n-an-j-¯n B-bncn-¡m³ km-[n-¡p-¶p. C-Xn-\v t_m-[-]qÀ-ham-b {i-aw thWw. \mw Xn-Sp-¡-¯n tPm-en-IÄ sN-¿p-t¼mÄ bm-{´n-I-am-bn {]-hÀ-¯n-¡m-\p-Å {]-h-W-X-bm-Wp-Å-Xv. \mw `-£-Ww I-gn-¡p-¶ co-Xn C-Xn-\v H-cp D-Zm-l-c-W-am-Wv. \mw t_m-[-]qÀ-hw Cu \n-anj-¯n-e-sÃ-¦n th-K-¯n `-£-Ww I-gn-¡m\p-Å {]-h-W-X-bm-Wp-Å-Xv. `£-Ww I-gn-¡p-¶ k-a-b-§-fn Nn-e-t¸mÄ \-½Ä ]-e Nn-´-Ifn-em-bn-cn-¡pw. A-sÃ-¦n {i² t^mWntem a-äv D-]-I-c-W-§fntem B-bn-cn-¡pw. A-t¸m-sgms¡bpw `-£-Ww N-h-bv-¡p-¶ th-K-X t_m-[]qÀ-hw Ip-d-bv-¡p-¶-Xn-eq-sS Cu \n-an-j-¯n-te¡v \-s½ kz-bw sIm-|p-h-cm³ km-[n-¡pw. C-Xp-h-gn `-£-W-¯n-\v Iq-Sp-X cp-Nn tXm¶p-I-bpw sN-¿pw. Rm³ \n-co-£n-¨ a-säm-cp Imcyw, `-£-Ww I-gn-¡p-¶ th-K-X Ip-d-¨v, N-h-¨v A-Xn-sâ cp-Nn A-dn-ªv I-gn-¡p-t¼mÄ km-[mc-W-bn-epw Ip-d-ª A-f-hn-em-Wv I-gn-¡p-¶-Xv F¶XmWv.
2
kw-th-Z-\-§-sf-¡p-dn-¨v A-h-t_m-[-ap-|m-bn-cn-¡p-I
\-½p-sS a-\-kv ]-e Im-e-§-fn-eq-sS A-e-ªpXn-cn-bp-¶p-s|-¦n-epw \-½p-sS i-co-cw F-t¸m-gpw Cu \n-an-j-¯n X-s¶-bm-Wv. \mw A-\p-`-hn¡p-¶ F-Ãm kw-th-Z-\-§-fpw hÀ-¯-am-\ Ime-¯n-tâ-Xm-Wv. A-Xns\-¡p-dn-¨v A-h-t_m-[-ap|m-Ip-¶-Xv \-s½ hÀ¯am-\ \n-an-j-¯n-te¡v Iq-«n-s¡m-|p-hcpw. \mw Ip-fn-¡p-t¼mÄ sh-Å-w i-co-c-¯n kv]À-in-¡p¶Xv F-§-s\ A-\p-`-h-s¸-Sp-¶psh-¶v A-dn-bp-I. ]m-Zw X-d-bn kv-]À-in-¡pt¼mÄ, Io-t_mÀ-Un ssS-¸v sN-¿p-t¼mÄ Hs¡ A-\p-`-h-s¸-Sp-¶-sX-´m-Wv... C-§-s\ ]-e amÀ-K-§-fn-eq-sS C-Xv \n-§-fp-sS Po-hn-X-¯n- {]m-hÀ-¯n-I-am-¡mw.
amˬv 31, 2020
[\w hyh-kmb hmWnPy ssZzhm-cnI
]p-d-¯v \-S-¡p-t¼mÄ Np-äp-ap-Å Im-gv-N-I-fn {i-²n-¡p¶-Xv Iq-Sp-X-em-bn Cu \n-an-j-¯n-em-bn-cn-¡m³ F-s¶ klm-bn-¡m-dp-|v. C-§-s\ sN-¿p-¶-Xn-eq-sS `q-X-Im-e-s¯¡p-dn-t¨m `m-hn-Im-e-s¯-¡p-dn-t¨m D-Å Nn-´-IÄ F-sâ X-e-bn h-cm-dn-Ã.
4 iz-k-\-s¯ \-¦q-c-am-¡mw
hÀ-¯-am-\-Im-e-¯n \-s½ sI-«n-bn-Sm-\p-Å \-¦q-c-ambn iz-k-\-s¯ D-]-tbm-Kn-¡mw. izm-tkm-Ñzm-kw sN-¿pt¼mÄ \-½p-sS h-bÀ s]m-§p-¶-Xn-epw Xm-gp-¶-Xn-epw {i-²n-¡p-¶-Xp-h-gn Cu \n-an-j-¯n-em-bn-cn-¡m³ \-ap-¡v km-[n-¡pw. C-Xv hm-bn-¡p-t¼mÄ X-s¶ \n-§-fp-sS iz-k-\-¯n-sâ kzm-`m-hn-I-Xm-f-¯n {i-²n-¨p-sIm-|v Cu \n-an-j-¯n-te¡v a-\-kn-s\ sIm-|p-h-cm³ \n-§Ä-¡v km-[n-¡pw. a-\-kv Nn-´-I-fn A-e-bp-t¼m-sg-Ãmw iz-k-\-¯n {i-² tI-{µoI-cn-¨p-sIm-|v Cu \n-an-j-¯n-te-¡v a-\-kn-s\ Xn-cn-sI sIm-|p-h-cm³ I-gn-bpw.
5 [ym-\n-¡p-I
3 {i-²n-¡p-I
Cu \n-an-j-¯n {i-² tI-{µo-I-cn-¡p-¶-Xp X-s¶bm-Wv sa-Un-tä-j³ sIm-|v D-t±-in-¡p-¶-Xv. Øn-c-am-bn [ym-\n-¡p-¶-Xp-h-gn \-½p-sS X-e-t¨m-dn-s\ D-±o-]n-¡m-\pw A-h-t_m-[w, G-Im-{K-X F-¶n-h-bp-am-bn _-Ô-s¸-« {]n-{^| tImÀ-s«-Iv-kn-s\ Zr-V-am-¡m-\pw km-[n-¡p-¶p. C-Xv \-½p-sS ssZ-\w-Zn-\-Po-hn-X-¯n Iq-Sp-X-em-bn hÀ-¯-am-\Im-e-¯m-bn-cn-¡m³ k-lm-bn-¡p-¶p. F-{X Iq-Sp-X \mw [ym-\n-¡p-¶p-thm A-{X-t¯m-fw \-½p-sS a-\-kn B-´-cn-I-am-bn \-S-¡p-¶ A-\m-h-iy-kwkm-c-§Ä Ip-d-bp-¶p. hÀ-¯-am-\-Im-e-¯n Po-hn-¡p-Isb-¶-Xv H-ä ZnhkwsIm-|v ]-cn-io-en-s¨-Sp-¡m-hp-¶ H-cp Im-cy-a-Ã. A-Xv F-fp-¸-am-¡m³ sN-dn-b e-£y-§Ä sh¡p-I. \n-§-fp-sS a-\-kv A-e-ªp-Xn-cn-bp-¶-Xm-bn tXm-¶nbm hn-j-an-t¡-|! F-Ãm \n-an-j-hpw \n-§-fp-sS a-\-kns\ Xn-cn-¨v Cu \n-an-j-¯n-te-¡v sIm-|p-h-cm-\p-Å ]p-Xn-b A-h-k-c-am-Wv H-cp-¡p-¶-Xv.
\-ap-¡v Np-äp-ap-Å Im-gv-N, i-Ðw, K-Ôw F-¶n-h-bn {i-² tI-{µo-I-cn-¡p-¶-Xv C-t¸mg-s¯ \n-an-j-¯n-em-bn-cn-¡m³ k-lm-bn-¡pw.
(Pohn-Xw k-t´m-j-I-c-am-¡m-\p-Å amÀ-K-\nÀ-tZ-i-§-f-S§n-b Iq-Sp-X te-J-\-§Ä-¡v the soul jam.com F-¶ sh_v-ssk-äv k-µÀ-in¡pI)
\n-§Ä-¡v Np-äp-ap-Åh
32
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tbmÀ-¡v ssSw-kn-sâ s_Ìv sk-ÃÀ Sm-Kv D-s|-¦n t]mepw tÌm-dn H-cmÄ Cu ]p-kv-XI-s¯ a-dn-I-S-¶v t]m-Im-\n-S-bp-|v. H-cp sS-Iv kv-]o-¡v t\m-sh-Ã-tbm ^n-\m³-kv, ÌmÀ-«¸p-IÄ, sS-Iv-t\m-fPn ap-X-em-b-h-sb¡p-dn-¨p-Å ]p-kv-X-I-tam B-bn-cn-¡p-sa-¶ `-b-am-Wn-Xn-\p Im-c-Ww. b-YmÀ°-¯n C-h-sb-Ãmw C-Xn-ep-|v; F-¶m AXn-te-sd a-äp ]-e-Xp-ap-|v. hmÄ-kv-{So-äv ap-X sS-Iv ÌmÀ-«-¸p-I-fn-epw t^-kv-_p-¡n-epw Szn-ä-dn-epw h-sc {]-hÀ-¯n-¨n«p-Å-bm-fm-Wv A-tâm-Wn-tbm KmÀ-kn-b amÀ-«ns\-kv. aX\n-µ-bpw \n-tj-[-hpw ap-än-\nÂ-¡p-¶ \n-c-h-[n hn-j-b-§Ä {]-Xn-]m-Zn-¡p-t¼mÄ k-`yX-bp-sS ko-a-I-sf Ku-\n-¡m-¯ X-c-¯n-ep-Å "A-\p-Nn-X `m-j'bm-Wv A-t±-lw D-]-tbm-Kn-¡p¶-Xv. ku-ay-am-bn ]-d-ªmÂ, kn-en-¡¬ hmen-bn-se km-t¦-Xn-I hn-Zy-bp-sS {]-`m-h-e-b-aWn-ªv {]-i-kv-Xn-bmÀ-Pn-¨-h-cpÄ-s¸-sS an-¡ hn-ip-² ]-ip-¡-sf-bpw X-sâ K-Z-bp-]-tbm-Kn-¨v \n-ew-]-cn-im-¡n-bn-cn-¡p-¶p A-t±-lw. B-bp-[w I-¿n-te-´n No-\m-¡-S-bn I-b-dn-b hm-\-c-sâ hn-{In-b-IÄ-¡p k-am-\-am-Wv kp-{]-[m-\ skmeq-j-\p-IÄ-¡m-bp-Å tkm-^v-ävshbÀ t{]m-{Kmap-IÄ hn-I-kn-¸n-¨v A-\p-tbm-Py-am-¡n am-äp-¶ ]-e {]-{In-b-I-fp-sS-bpw ]n-¶m-¼p-d-s¯ kw-`-h K-Xn-I-sf-¶pw ]p-kv-X-Iw ]-d-ªp-X-cp-¶p. kn-en-¡¬ hm-en-sb-¡p-dn-¨p-Å H-gn-¨p-Iq-Sm\m-hm-¯ "tem¬-en ¹m-\-äv' ssK-Um-Wn-sX-¶p ]-d-bmw. sS-Iv ÌmÀ-«-¸p-I-fpw ]p-Xn-b km-t¦Xn-I Øm-]-\-§-fpw \n-c-´-c-ap-]-tbm-Kn-¡p-¶ Hm-tcm lm-jv Sm-Kv hm-¡pw ]p-kv-X-I-s¯ k-Po-h-am-¡p-¶p. t^-kv-_p-¡v, hÀ-¡v IÄ-¨À, t^-kv-_p-¡v `m-j F-¶n-h-sb-¡p-dn-s¨m-s¡ hn-i-Z-am-bn A-t±-lw kw-km-cn-¡p-¶p-|v. sS-Iv I-¼-\n-IÄ F-§-s\ ]-Ww k-¼m-Zn-¡p-¶p?, tkm-jy ao-Un-b-bn-se ¢n-¡p-I-fpw ]-W-k-¼mZ-\-hpw X-½n-ep-Å _-Ôw F-´m-Wv? Xp-S-§n-b tNm-Zy-§Ä-s¡m-s¡ Cu ]p-kv-X-Iw D-¯-cw \Â-Ip-¶p-sh-¶-Xm-Wv G-ä-hpw {]-[m-\w. _-tbm-f-Pn-¡Â t¢m-¡p-I-sf \n-cm-I-cn¨v hn-Nn-{X-am-b Zn-\-N-cy-IÄ ]n-´p-S-cp-¶ 20 I-fn-se-¯n-\nÂ-¡p-¶ ]p-Xp X-e-ap-d-bp-tS-Xn-\v k-am-\-am-Wv B-Z-c-Wo-b `m-h-§-sf Ku-\n-¡m³ Iq-«m-¡m-¯ A-tâm-Wn-tbm KmÀ-kn-b amÀ-«n-s\kn-sâ Nn-´-I-fpw. kn-en-¡¬ hm-en-bn-se h³ hn-P-b-§-fp-sS ]n-¶n-ep-Å A-dn-b-s¸-Sm-¯ kw-`h-§-fpw t]-cp-I-fpw ]-cn-N-b-s¸-Sp-¯p-¶p-|v Cu ]p-kv-X-Iw. A-Sn-Øm-\-]-c-am-b km-¼-¯n-I Imcy-§Ä ap-XÂ, sh-©zÀ Iym-]n-äÂ, ss{]-h-äv CIzn-än, [-\-Im-cy C-S-]m-Sp-I-fn sN-t¿-|-Xpw Hgn-hm-t¡-|-Xp-am-b Im-cy-§Ä F-¶n-h-sbm-s¡ {]-Xn-]m-Zn-¡-s¸-Sp-¶p. G¬Ìv B³-Uv bw-Kv A-tkm-kn-tb-äv ]mÀ-Sv-W-dm-Wv (amÀ-¡-änwKv) te-JI³. Cþsa-bvÂ: r a j e s h.na i r @ i n.e y .c om
[\w hyh-kmb hmWnPy ssZzhm-cnI
amˬv 31, 2020
33
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