Superbrands Slovenia 2015 2016 book by Dhar media

AN INSIGHT INTO SLOVENIA'S STRONGEST BRANDS

Albania • Angola • Argentina • Australia • Austria • Azerbaijan • Bahrain • Bangladesh • Belgium • Bosnia and Herzegovina • Brazil • Bulgaria • Cambodia • Canada • Chile • China • Columbia • Croatia • Czech Republic Denmark • Dominican Republic • East Africa • Ecuador • Egypt • Estonia • Finland • France • Germany • Ghana Greece • Guatemala • Honduras • Hong Kong • Hungary • Ireland • India • Indonesia • Israel • Italy • Japan • Jordan Kazakhstan • Kosovo • Kuwait • Latvia • Lebanon • Lithuania • Luxemburg • Macedonia • Malaysia • Maldives Malta • Mauritius • Mexico • Morocco • Mozambique • Netherlands • New Zealand • Nigeria • Norway • Oman Pakistan • Panama • Philippines • Poland • Portugal • Republic of Korea • Romania • Russian Federation • Saudi Arabia • Serbia • Singapore • Slovakia • Slovenia • South Africa • Spain • Sri Lanka • Sweden • Switzerland • Taiwan Tanzania • Thailand • Turkey • Uganda • United Arab Emirates • United Kingdom • United States of America Uruguay • Vietnam

SUPERBRANDS ADRIATIC DIRECTOR Zoran Sazdovski CEO DHAR MEDIA/SUPERBRANDS CROATIA&SLOVENIA Lea Brezar PROJECT DIRECTOR SUPERBRANDS CROATIA&SLOVENIA Vesna Sekalec PROJECT COORDINATOR DHAR MEDIA Manuela Tunjić DESIGN Dhar media d.o.o.

For more information visit www.superbrands.si

Published by Dhar media d.o.o. Vladimira Varićaka 13, 10010 Zagreb Croatia

All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means, electronic, digital or mechanical, including scanning, photocopying, recording or any information storage and retrieval system relating to all or part of the text, photographs, logotypes, without first obtaining permission in writting from the publisher of the book together with the copyright owners as featured. All of the companies who own the brands featured in this publication have given consent for the brand name, logotype and photographs to be shown. Any enquiry regarding a specific brand should be made to the relevant company as listed in the Directory at the end of this book. Kerschoffset Zagreb d.o.o. Ježdovečka 112 10250 Zagreb www.kerschoffset.com

Vsebina / Contents PREDGOVOR / FOREWORD STROKOVNI SVET / COUNCIL

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BRANDS EKIPASN LIDL MERCATOR OMV RADIO AKTUAL SAVA HOTELS SPAR VOVKO

22/40 24/42 26/44 28/46 30/48 32/50 34/52 36/54

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Predgovor / Foreword ZORAN SAZDOVSKI Superbrands Adriatic Region Director

World famous brands recognize their value as an economic value, with a strong reputation for representing products or services on the world markets, a portfolio built on intellectual property and its licensing by the companies. The brand is an added value of a product or service, contributing to their better placement outside the country. Export is supported by the brand, because it is identified as a collection of experiences that reflect the characteristics of the design and the symbol of the product or the service, and the consumer is the one who consumes the value of the brand. It is said that the brand is personally and emotionally attached to the consumer, since it is the consumer’s needs and wishes which are satisfied. Faced with enormous competition, it is the dream of every company to build a brand that will be the top brand in the consumer’s mind for purchasing the product or receiving the requested service. This is why it is important to know that a powerful brand is not the one with excellent financial results, but the one which has a high emotional value with the consumer. It becomes a strong brand, and it is seen as a positive brand, with long-lasting loyalty for the consumer, a highly perceived quality and awareness for the name of the brand. The export needs this type of brand. It is a proven fact that a strong brand cannot be built overnight. The development of a brand demands time, strong financial marketing and good marketing skills, such as advertising. Without this process there is no brand, but only a name or a mark on the product or service. Superbrands is the epitome of a strong brand and the way to recognize the “Slovenian brand” and it needs to be guided from the experiences of famous companies, in the frames of their corporate

management. Superbrands Slovenia is already present in our surroundings, for the needs of Slovenian companies, for their support in building a competitive position. The new Slovenian strategy for the promotion of export describes the brand as a support for capacity building of Slovenian products and services by Slovenian companies, as an actual brand which drives the capital. In certain sectors, such as the pharmaceutical, metal, wine industry, agro-business etc., branding is already a part of their export orientation on the world markets. Taking into consideration the efforts that the Superbrands Organization puts in the promotion of the brand types in Slovenia, I would like to encourage them to continue this discipline in the interest of Slovenian competitiveness, and I would like to suggest that the companies follow the recommendations offered by this organization.

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Predgovor / Foreword LEA BREZAR CEO Dhar media/Superbrands Croatia/Slovenia

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The first time I heard of the Superbrands concept, I was amazed by it, as were other Slovenian experts in the subject. The story of this project became widely known and sparked the interest of many Slovenian and foreign brands. Superbrands opened a completely new channel of communication, introduced a grading system according to specific criteria on the Croatian market and became a synonym for excellence. The situation was different back in 2008 because the effects of the crisis were not yet present, and the budgets of the brands that we were aiming at were incomparably larger than today. At that time, there were other rules and other possibilities. The focus was on communication through the media, whereas that focus has significantly widened today due to social media. The source of feedback on brand value were sales results and market research. Superbrands opened up a new area, available only to selected brands. It has also shown to consumers that a brand is worth more if it bears this prestigious logo. For the past few years, market research has shown that 75% of consumers recognise and choose products with the Superbrands logo over others. Today, communication has become more direct and the awareness on the importance of investing into a brand has increased significantly. Social networks have played an important role by showing consumers that their opinions matter, that they want them to share bits of their lives and that it's important to identify themselves with them. It is important to be distinguished in a plethora of brands, and that is a difficult battle to win today. Thus, brands choose to communicate more clearly and openly through new channels, opening up possibilities for

implementing communication strategies in new and more cost-efficient ways. Anyone familiar with the market is aware of this, and knows how important it is to accentuate your advantages among a myriad of brands. Superbrands offers its communication channels and differentiates between brands according to the most important characteristics: distinction, reliability, quality and emotional effect. The Superbrands book in front of you contains brands that have chosen to utilise these advantages.

Predgovor / Foreword VESNA SEKALEC Superbrands Project Director Croatia/Slovenia

A brand is much more than a product. It is a top-quality product or service enriched with a story that the client wishes to experience, a visual identity and the overall philosophy created just for the product. A brand is the result of all invested resources – a single, unique image of the invested energy and a successful product or service placement. Each segment of this input is manifested through emotions, be it the emotions of the brand creator or their reflection on the market. And it is precisely the market and each individual client who decide if the energy and the effort we have invested in the creation can in return be referred to as brand. We can have a quality product, be extremely proud of it, but whether we are recognised as a brand – that is the client's decision. For the 10th year in a row, the Superbrands Organisation investigates the market pulse in Croatia and Slovenia, and selects the best among domestic, foreign, old and new brands. We believe that they will be proud to bear the Superbrands logo, and stand out in the abundance of market offers because the Superbrands logo attracts the client's attention, just like its underlying quality, reliability, distinction and the emotional effect. We congratulate you on your decision – the decision to stand out as the best. We believe that this will additionally contribute to your success and that all Superbrands partners will gain additional market strength with each year to come.

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It's not just about the brand, it's always about the emotion.

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Aleš Bricelj Media24 Key Account Manager

Da. Menim, da kupci hočejo kvaletetne proizvode po ceni, ki jim najbolj ustreza. Zato, je potrebno za dobro prodajo zagotoviti vsaj ta dva pogoja. Enostavno bi za enako ceno raje kupili proizvod, ki je kvalitetnejši zato morajo podjetja poskrbeti za učinkovito promocijo na področju kakovosti izdelkov, ki jih tržijo. Pridobitev različnih znakov kakovosti je odličen način, da podjetje opozori na svoje izdelke in jih postavi pred konkurenco.

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Yes. In today,s business praxis it is commonly known that customers want quality products for adequate price. For successful sales company has to ensure this two terms. Customers would simply rather buy quality products so the sellers must ensure well placed and effective promotion in terms of quality of their products. Gaining different kind of quality Labels is great way for company to ensure recognition of their own products and place them efficiently in front of competitors.

Strokovni svet / Council Tina Cipot LIDL SLOVENIJA Corporate Communications

V Lidlu Slovenija se zavedamo, da s svojimi aktivnostmi, pristopom do kupcev in fokusiranim trženjskim nastopom dvigujemo ozaveščenost javnosti o Lidlu Slovenija. Naša komunikacija je usmerjena h kupcem, saj jim želimo s svojo ponudbo in storitvami ponuditi preprosto več – več odlične izbire, več izdelkov izjemne kakovosti, več časa, da se posvetijo svojim najdražjim. Kot blagovna znamka se vseskozi lotevamo projektov, v katere aktivno vključujemo kupce, se povezujemo z različnimi partnerji ter smo zavezani k stalni dvosmerni komunikaciji, saj vemo, da je dodana vrednost, dostopnost in vpetost blagovne znamke na trgu tista, ki igra odločilno vlogo pri dolgoročni izbiri kupcev, po čigavih izdelkih bodo segli. V Lidlu Slovenija smo veseli, da je teh kupcev vedno več in da se k nam pogosto vračajo.

In Lidl Slovenia we are aware that our activities, customer approach, and a focused marketing performance raise the publics’ awareness about our company. Our communication is point out to the customers, since we want to offer them simply more with our services and supplies - more excellent choices, more products of exceptional quality, as well as more time, which they can spend with their loved ones. As a brand we always engage our customers in various projects and associate ourselves with a variety of partners. We are committed to permanent and active two-way communication between all involved parties to generate excellent results. We are aware that added value, as well as accessibility and integration of the brand in the market play a crucial role in customer choice in the long-term. In Lidl Slovenia we are happy to see that such costumers keep coming in bigger numbers,

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Katja Janko Puh S.OLIVER SLO Head of Marketing for Slovenia & Croatia

Živimo v svetu, kjer prvi stik ni več stisk roke, ampak znak, beseda, simbol in v katerem so nazivi, titule in nagrade prva informacija o človeku, projektu, izdelku. Če bi živela v Avstriji, bi mi dal znak tudi moj mož, saj bi me naslavljali gospa magistrova (čeprav nimam magisterija – ima ga mož)J. Superbrandov znak je močen in prepoznaven ter predvsem verodostojen - njegova prednost je v tem, da znamke izbereta 2 skupini: strokovna žirija in kupci. Znak Superbrand tako sooblikuje mnenje o izdelku in pomembno vpliva na odločitev o nakupu.

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We live in a world where a first contact is no longer a handshake, but a symbol, a word, a mark/sign/logo, and in which the names, titles and awards is the first information about a person, project, product. If I lived in Austria, people would refer to me as Master’s Mrs. Janko (thanks to my husband’s master degree). Superbrand is a strong, recognizable and above all authentic (has credibility) symbol/mark/sign - its advantage is that it is awarded by two groups: professional jury and customers. Sign/symbol/mark Superbrand thus co-shapes opinion about the product and has a significant impact on the purchasing decision.

Strokovni svet / Council Matjaž Klipšteter TAKTIK Managing Director

V današnji poplavi izdelkov je pri končni izbiri potrošnika zaželena vsaka informacija o potrjeni kakovosti s strani verodostojnega tretjega. Odločitev za nakup »preverjeno kakovostnega« je v očeh potrošnika preprosto lažja. Naložba, ki kupcu olajša odločitev za nakup našega izdelka, je torej več kot smiselna. Dokaz za to niso zgolj prodajne številke, temveč tudi številne raziskave potrošniškega vedenja.

In today’s overflow of products all information confirming quality, provided by an independent third party, is welcomed by the costumer when making the final selection. The decision to buy »verified quality« is simply easier in their eyes. Therefore, the investment into simplifying consumer’s decision to buy our product is more than reasonable. We can see the proof of that not only in the sells numbers but also in the many surveys of consumers’ behaviour.

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Uršula Menih Doki, MBA GORENJE GROUP Corporate Identity and Communication Director

Ljudje se na srečo ne odločamo za nakup zgolj na podlagi cene. Znak odličnosti znamke, ki je verodostojen, ugleden in mu potrošnik zaupa, se lahko uporablja pri promociji, predstavitvah poslovnim partnerjem, kot prodajni argument. V izjemno konkurenčnem okolju, kjer so razlike med številnimi podobnimi izdelki majhne, je znak svetovalec, ki zagotavlja varno, hitro in preverjeno odločitev. A dejstvo je, da znak sam po sebi ne zagotavlja uspešnosti izdelka na trgu. Za ponovne nakupe in zvestobo so zelo pomembne izkušnje z blagovno znamko, izdelkom, ponudnikom in seveda tudi konkurenco.

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Luckily, price is not the only consideration when making a purchasing decision. A seal of brand excellence, which is credible, reputable, and trusted by the consumers, may be used in promotion, presentations to business partners, or as a selling point. In an extremely competitive environment where the differences between respective products are marginal, the seal provides advice and affords a safe, fast, and proven decision. However, the seal by itself does not guarantee solid market performance for a product. For repeat purchases and loyalty, customers’ experience with the brand, product, the dealer, and of course with the competition are highly important.

Strokovni svet / Council Irena Novinec ORBICO GROUP Vice President

Blagovna znamka je obljuba potrošniku - obljuba in zaveza proizvajalca o kakovosti, uporabnosti, »duši« izdelka. Na tej osnovi potrošnik zgradi svoje zaupanje v izdelke posamezne blagovne znamke. Nekatere so postale tako prepoznavne, da so postale kar sinonim za izdelek, npr. »pamperske« so plenice. Blagovne znamke nam kot potrošnikom olajšujejo nakup saj vemo, katere koristi z nakupom tudi dobimo in tudi na ta način zmanjšujemo svoja tveganja. Pomembnosti tega se kot distributerji vsekakor zavedamo in zato v Skupini Orbico, kjer distribuiramo več kot 200 globalnih in lokalnih blagovnih znamk, s posebno pozornostjo pristopamo k skrbi in graditvi le-teh.

A brand is a promise to the consumer - the promise and commitment of the manufacturer about the quality, usefulness, „the soul“ of the product. On this basis, the consumer builds their confidence in the products of each brand. Some brands have become so recognizable that they become as synonymous for the products, like ‘’pamperske’’ for diapers. Brands facilitate us - consumers the purchase – we know which benefits we are buying and with this we are reducing our risks. Distributors are certainly aware of importance of branding and because of that in Orbico Group, where we distribute more than 200 global and local brands, we are approaching with particular attention to the building of brands awareness.

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Alemka Rozman NLB d.d. Head of Events, Corporate Social Responsibility and Activation

V procesu potrošnikovega nezavednega testiranja ustreznosti produkta ali storitve po teoriji večina kriterijev izhaja s področij ustreznosti, zanesljivosti in všečnosti. Dejansko pa so nakupne odločitve neprestano prilagajanje. Na nakupne odločitve vplivajo številni dejavniki, ki ujamejo potrošnika v trenutku. In znak kvalitete znamke je eden od tistih, ki ima prav gotovo pozitiven vpliv na nakupni proces.

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While consumer unconsciously tests suitability of the product or service in theory the most criteria derives from the fields of relevancy, reliability and likability. But in reality decisions are constant trade-offs. Purchasing decisions are influenced by a number of factors that customer interacts with in those moments. The sign of quality in the field of branding is definitely a brand builder in the process of buying. – Alenka Rozman, Head of Events, Corporate Social Responsibility and Activation at NLB d.d.

Strokovni svet / Council Domen Ščukovt SENSILAB Managing Director

Blagovna znamka je kritičnega pomena za zagotovitev dolgoročnega položaja na trgu in predvsem dolgoročnega postopnega znižanja naložb v trženje ob hkratni rasti naše blagovne znamke in prihodkov. Posebej pomembno pa je, da danes pri znamčenju ne štejejo le množični mediji, ampak gre za ustvarjanje posameznih odnosov na podlagi blagovne znamke s posameznimi potrošniki, in sicer neposredno ter ena proti ena. Prihodnje nove vodilne blagovne znamke ne bodo tiste, ki potrošijo več od konkurence in ustvarijo najboljše kreativne rešitve, ampak blagovne znamke, katerim bo uspelo oblikovati neposredne, pomenljive odnose s svojimi potrošniki.

A brand is critical in securing a long-term market position and more importantly in long-term gradual decreases of marketing investments as our brand growths, with revenues growing as well. The best test of increasing brand strength is your ability to decrease marketing costs while increasing revenues. But more importantly, today branding is no longer just about mass media, but about creating individual brand-based relationships with individual consumers, directly and one-to-one. The new leading brands of the future are not going to be the brands that outspend the competition and have the best creative solutions, but rather the brands that will be able to directly engage with their consumers in meaningful relationships.

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Jelka Slatinšek GROUP JUB Director of marketing communications and PR

Bili so časi, ko se kupci pred nakupom proizvodov oziroma storitev, niso kaj dosti ukvarjali z raziskavo katero blagovno znamko bodo kupili in kaj le ta predstavlja na trgu.Ti časi, pa so že dolgo mimo. Danes kupci pred nakupom proizvodov oz storitev iščejo veliko različnih informacij, kar pa je lahko včasih konfuzno, saj je na voljo izjemno veliko različnih, včasih tudi nasprotujočih si informacij. Ravno zato je Superbrands zelo pomemben, saj pomaga kupcem pri izbiri blagovnih znamk, ki so resnično zaupanja vredne. Superbrands ima na eni strani velik vpliv na odločitve kupcev, na drugi strani pa tudi na podjetja, kot lastnike blagovnih znamk.

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There was a time when people bought products without really giving thought to who was behind the brand and what the brand represented. But that time has been long gone. Today most people are actively searching information about the companies that provide the products or services. However they face a lot of information which can be confusing. Superbrands is very helpful in that area, it promotes brands as a whole and helps customers decide which brands are trustworthy. So Superbrands has a great impact on customer behavior and also on the brand owners which strengthen their brands.

Strokovni svet / Council Tomislav Čeh

Petra Kalas Lubajnšek

UNION HOTELI MANAGING DIRECTOR

MEDEX Head of Marketing

Robert Dežman

Duško Kos

OMV SLOVENIA Head of Marketing Department

STUDIO MODERNA Generalni Direktor

Roman Frank

Katja Kresse

LESNINA Head of Marketing Department

BAYER Head of PR Department/Communications

Iztok Franko

Jolanda Race

DOGGINTRAVEL CEO

KRAS Sales Director

Katja Grabrovec

Janez Rebec

PR AGENCY NOVELUS PR Director

PIVKA CEO

Matej Grabrovec

Dino Župančić

PR AGENCY NOVELUS Director

AGENCIJA 101 Partner and Creative Director

Dragica Grilj DELO Sales Director

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People donâ&#x20AC;&#x2122;t buy what you do: they buy why you do it. And what you do simply proves that you belive.

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poveže še s čustveno dimenzijo, ki spremlja športne zmage, zato vse več največjih družb v njem najde priložnost za predstavitev svojih izdelkov.

Dosežki

Največji dosežek športnega dnevnika EkipaSN so seveda zadovoljni bralci, ki jih je iz dneva v dan več. Zelo dobro ga poznajo tudi v tujini, saj redno odmeva v najrazličnejših vodilnih svetovnih medijih s področja športa, kot so najvplivnejši španski športni dnevnik Marca, ki ga dnevno prebere 2,5 milijona ljudi, portugalski dnevnik s 70-letno tradicijo A Bola, Diario AS (210.000 naklade), italijanska La Repubblica (300.000 naklade), MediaGol, ki je del spletnega imperija vplivne La Gazzette dello Sport, ena najbolj obiskanih nogometnih spletnih strani na svetu Tuttomercatoweb. Dnevni časopis EkipaSN redno spremljajo tudi najuglednejši svetovni mediji, kot so The Guardian, The Times, ESPN, Sky Sports, Daily Mail. EkipaSN si bo v prihodnje še naprej prizadevala, da bo z ekipo najbolj priznanih novinarjev in strokovnjakov s področja športa ustvarja ekskluzivne zgodbe, ki bodo močno odmevale doma in po svetu. Še naprej se bo trudila, da bo s svojimi vsebinami in načini podajanja le teh kar najbolj prisluhnila željam obstoječih bralcev, predvsem pa da bo kot glavni ambasador športa v Sloveniji širila zanimanje za to področje med novimi bralci.

Zgodovina Trg

EkipaSN je kot edini športni dnevnik v Sloveniji brez prave konkrence na trgu, a to še zdaleč ne pomeni, da se ne trudi dnevno uvajati izboljšav, iskati novih poti do bralcev in partnerjev ter se povezovati v dolgoročna sodelovanja. Slovenci veljamo za narod, ki s športom in športniki diha, veselimo se njihovih zmag in njihove dosežke spremljamo s strastnim navijanjem. Vse to se odslikava tudi v odnosu bralcev do športnega dnevnika EkipaSN in oblikuje sijajne priložnosti za oglaševalce.

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Pozitivni so tudi trendi – zaradi vse večje naklonjenosti športnim dogodkom in športnemu duhu, ki so pomemben del sodobnega in zdravega načina življenja, se podjetja vse bolj množično odločajo za podporo športnikom in športnim ekipam. S tem raste tudi zanimanje za oglaševanje v edinem športnem časopisu, še zlasti ob večjih športnih dogodkih in uspehih domačih tekmovalcev. Oglaševanje ob športnih vsebinah z uspehi domačih športnikov zagotovo še dodatno pridobi pomen in vidnost, poleg tega se

Športni dnevnik je nastal leta 2015 z združitvijo dveh vodilnih športnih časopisov – športnega dnevnika Ekipa, ki je v Sloveniji oral ledino na področju športnih medijev, in Sportskih novosti, mednarodno uglednega hrvaškega časopisa. Združitev obeh športnih časopisov je na simbolni ravni močno presegla področje športa in celo državne meje, saj je z združitvijo športu uspel korak, za katerega si je politika prizadevala dolga leta – povezati Slovenijo in Hrvaško.

Izdelki

EkipaSN pomeni v Sloveniji to, kar pomenijo vodilni

svetovni mediji s področja športa v svojih deželah: L'Equipe, La Gazzetta dello Sport, Marca, As ... Z združitvijo najboljšega iz obeh vodilnih športnih časopisov na področju Slovenije in Hrvaške je športnemu dnevniku EkipaSN uspelo v zelo kratkem času utrditi položaj prvega in edinega športnega dnevnika v Sloveniji in močno povečati število bralcev.

Nedavni razvoj in promocija

Športni dnevnik EkipaSN določene vsebine iz tiskanega časopisa in tudi mnoge dodatne vsebine, ki se lahko atraktivno podprejo z multimedijo in so zato še posebej zanimive za spletne bralce, dnevno objavlja na portalu ekipa24.si. Sodelavci športnega dnevnika EkipaSN prav tako redno sledijo tehnološkim novostim in si nenehno prizadevajo, da lahko bralci njihove vsebine spremljajo tudi na digitalnih platformah. Izide športnega dnevnika EkipaSN spremlja nenehna skrb za promocijo, ki poteka v najrazličnejših medijih skupine Media24 (dnevna javljanja na Radiu Aktual, eni najbolj priljubljenih radijskih postaj v Sloveniji, povezave z najbolj branimi slovenskimi revijami Zvezde, Zarja, Avenija, Vkop, Maja … in v enem od najbolj prodajanih dnevnih časopisov v Sloveniji, Svet24), nastanek

časopisa EkipaSN pa je pospremila odmevna komunikacijska kampanja, ki je vključevala tako televizijske, radijske, tiskane in spletne oglase kot tudi jumbo plakate in citylighte. Športni dnevnik EkipaSN je tudi medijski pokrovitelj mnogih največjih športnih in glasbenih prireditev, sodelavci športnega dnevnika EkipaSN pa igrajo v Poslovni nogometni ligi, ki poteka pod okriljem Nogometne zveze Slovenije.

dopolnjuje zgodbo o uspehu športnega dnevnika EkipaSN, izhaja mesečno kot priložena časopisu ali v prosti prodaji in bralcem prinaša še več poglobljenih vsebin s področja športa na še bolj slikovitih straneh.

www.ekipa.svet24.si

Vrednote blagovne znamke

Športni dnevnik EkipaSN se je močno okrepil tudi vsebinsko, saj v njem bralci najdejo prav vse, kar jih zanima s področja športa – tako dnevno sveže rezultate s področja najrazličnejših športnih disciplin kot tudi najrazličnejše poglobljene vsebine s področja športa, ekskluzivne intervjuje z vodilnimi svetovnimi športniki, številne reportaže, komentarje in kolumne priznanih avtorjev ter tudi vse, kar se športa le dotika. Zaradi velikega zanimanja bralcev se je športnemu dnevniku EkipaSN v istem letu pridružila še revija EkipaSN, s čimer nadaljuje dolgoletno tradicijo SN revije, ki jo je v sedemdesetih in osemdesetih letih prejšnjega stoletja izdajal ugledni hrvaški športni dnevnik Sportske novosti. Revija EkipaSN, ki

ALI STE VEDELI...

EkipaSN Športni dnevnik EkipaSN je zgodba o uspehu, ki je povezala vse najboljše iz obeh vodilnih časopisov. Goran Obrez, nekdanji urednik športnega dnevnika Ekipa in zdajšnji urednik športnega dnevnika EkipaSN, je ob združitvi športnih časopisov Ekipa in Sportske novosti povedal: ”Ekipa od SN dobiva legendarne športne pisce. Dobiva izjemno pokritost mednarodnega športa, dobiva ne nazadnje – priklon – kar 70-letno tradicijo časopisa, ki je že do zdaj tudi v mednarodnem merilu veljal za izjemnega. S tem pridobiva tudi številne prepotrebne izkušnje, odlične mednarodne povezave in posledično neštete ekskluzivne vsebine.” Zvonimir Boban, nekdanji predsednik uprave Sportskih novosti, je v intervjuju v prvi številki športnega dnevnika EkipaSN povedal: ”Z vsem spoštovanjem do ljudi, ki so se do zdaj trudili s slovensko izdajo Sportskih novosti in se borili po najboljših močeh, ni nobenega dvoma o tem, da Ekipa vlogo športnega časnika na območju Slovenije iz več razlogov igra občutno bolje. Ekipa zagotavlja višjo raven, bolj objektivno sliko slovenskega športa in življenja v njem, zato je njen prispevek k skupnemu časniku jasen in nadvse pomemben.”

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Lidl, sicer del Skupine Schwarz, je mednarodna trgovska veriga s prehrambnimi in neprehrambnimi izdelki, ki je aktivna v 30 državah, skupno pa ima več kot 10.000 trgovin v 28 državah po svetu. Lidl Slovenija ima trenutno 49 trgovin in zaposluje več kot 1.300 sodelavk in sodelavcev. Lidl Slovenija že 10 let na trgu krepi vlogo najugodnejšega ponudnika izdelkov za vsakdanjo rabo. S privlačno ponudbo in intenzivnim sodelovanjem z lokalnim okoljem je podjetje v zadnjih letih postalo prepoznavna blagovna znamka za kakovostno in ugodno ponudbo, prijazen nakup ter do okolja in družbe odgovorno poslovanje.

Dosežki

Kupci: Lidl Slovenija je od začetka svojega poslovanja na slovenskem trgu v letu 2007 do leta 2017 beležil več kot 160 milijonov nakupov. Pri svoji strategiji se držijo preprostega načela: ponujati najvišjo kakovost po ugodnih cenah. Kakovost izdelkov: Pri kakovosti izdelkov ne sklepajo kompromisov, kar potrjujejo tudi testi neodvisnih strokovnjakov z Biotehniške fakultete Univerze v Ljubljani, ki so s senzoričnimi testi potrdili kakovost več kot 80 Lidlovih izdelkov. Prav tako že več let prejemajo številna zlata priznanja Sekcije za pekarstvo pri Gospodarski zbornici Slovenije za ponudbo iz Lidlove pekarne. Priznanja za odlične kadrovske prakse: Lidl Slovenija je prvi slovenski trgovec, ki je pridobil priznana mednarodna certifikata Top Employer Slovenija 2017 in Top Employer Europe 2017 ter se s tem pridružil svetovni eliti najuglednejših delodajalcev. V letu 2016 so se že tretjič zapored uvrstili med 24

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finaliste za priznanje Zlata nit med velikimi podjetji, kar jih uvršča tudi med najboljše zaposlovalce na nacionalni ravni. Leta 2014 so prejeli osnovni certifikat Družini prijazno podjetje. Priznanja za družbeno odgovorno delovanje: Za družbeno odgovorno delovanje so prejeli tri nagrade Horus. V letu 2014 nagrado za družbeno odgovorno delovanje, v letu 2016 nagrado za najbolj družbeno odgovoren projekt za sodelovanje z Zvezo za šport invalidov – paraolimpijskim komitejem, v letu 2015 pa so se uvrstili med finaliste za nagrado. Priznanja za projekte: Za odlično delovanje na področjih marketinga, vsebinskega marketinga, odnosov z javnostmi in družabnih omrežij je Lidl Slovenija prejel številne nagrade. Med njimi velja omeniti nagrado Marketinška odličnost, več nacionalnih in mednarodnih nagrad za Lidlovo korporativno revijo Preprosto, več nagrad za komuniciranje na Facebooku Lidla Slovenija in nagrado Sporto za najboljše športno sponzorstvo za sodelovanje z Zvezo za šport invalidov Slovenije – Paraolimpijskim komitejem.

Zgodovina

Začetki podjetja Lidl segajo v trideseta leta prejšnjega stoletja, ko je bilo ustanovljeno veleprodajno podjetje z živili. Lidl je svoje prve trgovine odprl v 70. letih v Nemčiji. Danes ima najhitreje rastočo mrežo trgovin z živili v Evropi. Na slovenski trg je Lidl vstopil leta 2007. Takrat je podjetje zaposlovalo nekaj več kot 600 ljudi. V letu 2017, ko Lidl Slovenija praznuje svojo 10. obletnico delovanja, je v Sloveniji dvakrat več Lidlovih trgovin, podjetje pa zaposluje več kot dvakrat več zaposlenih.

Izdelki

V redni ponudbi Lidla Slovenija je več kot 1600 prehrambnih izdelkov. V ospredju prodajnega programa so izdelki Lidlovih lastnih blagovnih znamk, kar jim omogoča večjo možnost preverjanja kakovosti izdelkov in ohranjanje najkonkurenčnejših cen na domačem tržišču. Uspešno sodelujejo z več kot 120 slovenskimi dobavitelji, delež izdelkov proizvedenih ali pridelanih doma pa vseskozi narašča. Za svoje kupce nudijo tudi zanimivo akcijsko ponudbo neprehrambnih izdelkov, denimo opreme za za dom in gospodinjstvo, šport in prosti čas, vrtnarjenje ipd. Tako nudijo za vsakogar nekaj in priljubljenost akcijskih ponudb neprehrambnih izdelkov dokazuje, da je strategija prava.

Nedavni razvoj

Posodobitve za kupcu še bolj prijazno ponudbo: V Lidlu Slovenija so v zadnjem letu povečali in posodobili svojo prodajno mrežo. V letu 2016 so skladno z njihovim novim konceptom gradnje pričeli s postopno prenovo starejših Lidlovih trgovin. S tem se bodo vsi Lidlovi objekti približali načelu, ki ga s ponudbo že dosegajo –

zagotavljati izdelke najvišje kakovosti po ugodnih cenah. Tomaž in Ema: Ker želijo, da kuhanje postane užitek za vso družino, so zasnovali projekt Tomaž in Ema, s katerim želijo otroke in starše spodbuditi k ustvarjanju v kuhinji. Kuharski mojster Tomaž in 9-letna deklica Ema ustvarjata zanimive družinske recepte, preko katerih lahko vsi družinski člani spoznavajo raznolikost sestavin, njihove posebnosti, sezonsko naravnanost, kazalce kakovosti, hkrati pa osvajajo kuharske tehnike in znanja. Lidlova trajnostna zaveza kupcem: V Lidlu Slovenija so v zadnjem letu sprejeli kar tri zaveze za zagotavljanje bolj kakovostne ponudbe. Kot prvi trgovec v Sloveniji so se zavezali, da bodo najkasneje s 1. julijem 2017 na svojih policah ponudili jajca izključno z minimalnim standardom hlevske reje. Prav tako so se zavezali, da bodo v vseh izdelkih lastnih blagovnih znamk do leta 2025 vsebnost dodanega sladkorja in soli zmanjšali skupno za 20 %. Sprejeli so tudi stališče, v okviru katerega podpirajo trajnostni ribolov ter se zavzemajo za varovanje in ohranjanje morskih ekosistemov po svetu. Lidlova Lojtr'ca domačih: V letu 2016 so roko sodelovanja ponudil butičnim slovenskim pridelovalcem, podjetnikom in obrtnikom. Zasnovali so projekt Lidlova Lojtr’ca domačih in jih povabili, da se prijavijo na razpis. Izbrali so najbolj kakovostne in inovativne izdelke ter jih umestili na police Lidlovih trgovin v Sloveniji. Lidlovi tematski tedni: Lidlova ponudba specialitet svetovne kulinarike je med kupci zelo priljubljena. V okviru posebnih »tematskih tednov« ponujajo izdelke izbranega kotička sveta, denimo Azije, Španije, Nemčije, Francije, Italije, ZDA itd.

Promocija

Odnos s kupci in širšo javnostjo je za trgovca kot je Lidl Slovenija izrednega pomena. Poleg rednega promocijskega letaka, ki ga prejmejo številna gospodinjstva, in neposrednega tržnega komuniciranja je priljubljena tudi mobilna aplikacija. Odgovorno so se lotili tudi neposredne komunikacije preko družabnih omrežij. Danes so s svojim profilom in aktivno komunikacijo prisotni na Facebooku, Twitterju, LinkedInu, Snapchatu, Instagramu in You Tube-u. Cilj aktivnosti na teh platformah je gradnja medsebojnega odnosa med Lidlom Slovenija in uporabniki ter spodbujanje pripadnosti kupcev blagovni znamki.

Vrednote blagovne znamke

Zaposleni: Številna priznanja za odlične kadrovske prakse dokazujejo, da v Lidlu Slovenija s kadrovskimi projekti in razvojnimi programi skrbijo za zadovoljstvo zaposlenih. So zaposlovalec, ki nudi varno delovno mesto, raznolike naloge, privlačno plačilo ter odlične možnosti za napredovanje in razvoj v lokalnem in mednarodnem delovnem okolju. Ponosni so na številne kadrovske projekte za razvoj sodelavcev in upravljanje s talenti, za zdravje na delovnem mestu pa skrbijo z obsežnim projektom "Zdravi danes, zdravi jutri". Plačilo v Lidlu Slovenija je stimulativno in višje od povprečja v trgovinski panogi, podjetje za svoje

zaposlene vplačuje tudi dodatno pokojninsko zavarovanje. V okviru certifikata Družini prijazno podjetje so uvedli več kot 20 ukrepov, namenjenih zaposlenim in njihovim družinam, prav tako pa zaposlenim nudijo številne druge ugodnosti. Trajnostna pobuda Ustvarimo boljši svet: V Lidlu Slovenija so leta 2013 oblikovali trajnostno pobudo Ustvarimo boljši svet (www.boljsi-svet.si), s katero izkazujejo svojo predanost družbeno odgovornemu poslovanju. K aktivnemu sodelovanju s pozitivnim zgledom spodbujajo sodelavce, dobavitelje, partnerje in kupce. V okviru trajnostne pobude vsako leto sodelujejo z več kot 250 različnimi organizacijami na področju humanitarne pomoči, športa, izobraževanja, varovanja okolja ipd. Zaupanje kupcev: Izbira izdelkov, ki jih ponujajo na svojih prodajnih policah, temelji na zahtevi po stalni kakovosti. Skrbno spremljajo cene izdelkov na trgu in jih redno prilagajajo svojemu poglavitnemu poslanstvu – ponuditi najboljše razmerje med kakovostjo in ugodno ceno. Željam kupcev prav tako prilagajajo svoje delovanje in poslovne procese. S službo za pomoč kupcem so vesten sogovornik na različna vprašanja, predloge in morebitne pritožbe. Kot edini trgovec v Sloveniji ponujajo doživljenjsko jamstvo, kar pomeni, da v kolikor kupec z

neprehrambnim izdelkom njihove lastne blagovne znamke ne bi bil zadovoljen, ga lahko ob predložitvi računa kadar koli vrne. Izjemo predstavljajo le izdelki s tehnično garancijo proizvajalca, kjer kupcem pomagajo pri uveljavljanju potrošniških pravic. Prijazen nakup: Ena od vrednot Lidla Slovenija je oblikovanje kupcem prijazne nakupovalne izkušnje. K temu spada tudi zagotavljanje čim krajših čakalnih vrst, posodabljanje trgovin in širitev prodajne mreže, skrb za zadovoljstvo zaposlenih ter zagotavljanje kakovostne ponudbe po ugodnih, kupcu prijaznih cenah. Varnost in kakovost izdelkov: Vsi izdelki Lidlovih lastnih blagovnih znamk morajo prestati zahtevne preizkuse, preden jih uvrstijo na police. Da se sodelovanje lahko prične, mora imeti proizvajalec mednarodno priznan standard IFS Food. Dobavitelji, ki želijo svoje pridelke ponuditi na Lidlovi tržnici, pa morajo imeti standard GLOBAL G.A.P. Tudi ko je izdelek že na polici, neodvisne akreditirane inštitucije redno preverjajo njegovo kakovost, v Lidlu pa tudi sami redno opravljajo nenapovedane preglede obrata, v katerem izdelek nastaja. Izvajajo tudi redna interna strokovna senzorična ocenjevanja in potrošniška testiranja izdelkov. Odnosi s poslovnimi partnerji: V Lidlu Slovenija kot članu iniciative B2B vzpostavljajo zgledno poslovno prakso z vsemi deležniki. Zanesljive poslovne odnose utrjujejo z zagotavljanjem popolne skladnosti pri poslovanju, dobro ime podjetja pa ščitijo tudi s protikorupcijskim zaupnikom.

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Lidl Slovenija Na policah Lidlovih trgovin v Sloveniji v redni ponudbi najdete več kot 1600 izdelkov. Poleg tega pa v tedenskih akcijah po ugodni ceni ponudijo tudi t. i. »in & out« izdelke, ki so kupcem na voljo le za kratek čas oziroma do razprodaje zalog. V vsaki trgovini so določeni t. i. »skrbniki za svežost«. Njihova naloga je stalno preverjanje kakovosti in svežosti ponudbe, denimo sadja in zelenjave, kruha, svežega mesa in podobno. Lidl Slovenija ima v Sloveniji en centralni logistični center, ki meri več kot 30 tisoč kvadratnih metrov. Lidl Slovenija vsako leto sodeluje z več kot 250 organizacijami s področja izobraževanja, kulture, športa ter humanitarne pomoči ljudem in živalim. Vse enote Lidla Slovenija (trgovine, poslovna stavba) so pridružene v Unicefovo mrežo Varnih točk, ki otrokom nudijo trenutno zaščito, pomoč ali zgolj nasvet v stiski.

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Mercator, sodoben trgovec, ki je vedno blizu Skoraj nikjer drugje v Evropi kupci ne obiščejo toliko trgovin mesečno kot prav v Sloveniji. Pridobiti in ohraniti kupce je torej velik izziv, vendar je imel Mercator vedno veliko izzivov, kar ga ohranja v dobri formi in ga krepi, veselje ob uspehih pa je toliko večje. V zadnjih petih letih je Mercator tako uspešno ubranil ne le svoj tržni delež, ampak tudi posebno mesto v srcih kupcev. S prilagojeno ponudbo, programom zvestobe Pika, prenovljenimi trgovinami in konkurenčnimi cenami ostaja največ kupcem stalna izbira, z odličnimi lokacijami svojih trgovin po vsej Sloveniji pa je dejansko tudi sosedski, najbližji trgovec. Zaveza k ponudbi izdelkov domačih dobaviteljev je v

Mercatorjevi ponudbi prav tako jasna in dolgoročna. Zaradi tradicionalno visoke ravni storitve, ki jo odlikujeta predvsem strokovnost in prijaznost zaposlenih, pa Mercator ostaja tudi »najboljši sosed«.

Dosežki

Najboljši Mercator na svetu Z novo strategijo Mercator izpolnjuje pet ključnih obljub kupcem: nudi vrednost za denar, zagotavlja najboljšo ponudbo, je najboljši v lokalnem, najboljši v svežem in zagotavlja najboljšo storitev. Mercator je posebej zaznan kot najboljši ponudnik domačih, slovenskih izdelkov. Zelo razveseljivo pa je tudi, da največ Mercatorjevih kupcev zaupa izdelkom Mercatorjevih blagovnih znamk (Valicon, maj 2016).

Prav tako je Mercatorjeva kartica Pika najbolj prepoznan sistem zvestobe v Sloveniji in hkrati je zaznan kot najboljši program zvestobe. Število imetnikov kartice Pika tako v letu 2016 stalno raste. Posebej zvesti Mercatorju so starejši in upokojenci, mlajši kupci pa v Mercatorju odkrivajo nove načine nakupovanja ne le v Mercator spletni trgovini, ki deluje že dobrih 16 let, ampak tudi s storitvami M sken in M sken mobile. Pomoč v M kontaktnem centru pa je kupcem na voljo 24 ur dnevno. Zato ne presenečajo številna priznanja, ki so rezultat mnenj tako strokovne javnosti kot kupcev. Posebej je odmevalo priznanje neodvisne mednarodne organizacije IGD, ki je Mercator Šiško uvrstila med najboljše trgovine na svetu.

Zgodovina

Od nekdaj Zgodba o Mercatorju sega v leto 1949, ko je bilo ustanovljeno podjetje na debelo Živila Ljubljana, predhodnik Skupine Mercator. Pred več kot 68 leti je bilo v Mercatorju 40 vrst izdelkov, danes pa Mercator na svojih policah nudi več kot 40 tisoč vrst izdelkov. Po širitvi na trge v regiji je leta 2014 postal del koncerna Agrokor in tako z novo energijo ustreza željam in pričakovanjem kupcev. Mercator se stalno prilagaja trgu, a hkrati ostaja trgovec, ki ga imajo ljudje za svojega.

Izdelki

Tudi pri lastnih blagovnih znamkah je prva kakovost Mercator nudi kupcem poleg najširše izbire raznovrstnih izdelkov tudi izdelke lastnih linij blagovnih znamk. Izdelki znamk Mercator, Lumpi, Bio Zone, Special Moments, Olea in Dax so med najbolj priljubljenimi v Mercatorju. Nedavna raziskava je tako pokazala, da največ Mercatorjevih kupcev zaupa prav 26

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izdelkov Mercatorjevih blagovnih znamk (Valicon, maj 2016). Razlogov za to je več, prvi pa je ta, da z izdelki Mercator kupci dobijo preverjeno kakovost po ugodnih cenah. Zaradi široke ponudbe izdelkov domačih dobaviteljev so tudi transportne poti od proizvodnje do trgovine krajše, s tem pa je ohranjena tudi svežina izdelkov. Pri razvoju izdelkov lastnih blagovnih znamk Mercator sodeluje le z najboljšimi in zaupanja vrednimi dobavitelji. Več kot 70 % prodanih izdelkov blagovnih znamk Mercator je slovenskih. Za proizvodnjo izdelkov lastnih blagovnih znamk Mercator sodeluje z več kot 140 slovenskimi pridelovalci in predelovalci, posredno pa še s številnimi drugimi, tudi s stotinami manjših pridelovalcev in kmetij.

Nedavni razvoj

Stalen razvoj in nove priložnosti Mercatorjeva široka in raznovrstna ponudba se vedno bolj srečuje s sodobnimi načini nakupovanja, ki kupcem prihranijo čas in napor, jim olajšajo opravila, pomenijo manj stresa, v nakupovanje pa dodajo zabavo in občutek, da se je trgovec zanje posebej potrudil. Potrošnik si v času nakupovanja želi biti vključen v interakcijo, želi si doživetij, ki ga samo ob nakupovanju izdelkov ne more začutiti. Mercatorjeva trgovina tako ni več nevtralen prostor s policami izdelkov, ampak kraj za doživetja, ki razvaja vsa potrošnikova čutila, pravijo v Mercatorju. Zato je inovativnosti ena pomembnejših točk Mercatorjeve konkurenčne diferenciacije. V letu 2016 in do začetka leta 2017 je Mercator preuredil več kot 100 svojih trgovin različnih formatov, od manjših sosedskih do velikih hipermarketov. Najboljši primer inovativnosti in široke ponudbe je vsekakor prenovljena trgovina Mercator Šiška, ki predstavlja nov standard sodobnega in kupcu prilagojenega prodajnega prostora. To so opazili tudi strokovnjaki IGD, neodvisne in neprofitne raziskovalne in izobraževalne organizacije, ki je hkrati tudi vodilna strokovna organizacija na področju trgovine. Zato se je Mercator Šiška znašel na seznamu 15 trgovin na svetu, od Sydneyja do Toronta, od Buenos Airesa do Šanghaja, ki jih je po mnenju IGD letos treba obiskati.

Podobno je Mercatorjevo ponudbo Radi imamo domače označila kot svetovni trend britanska revija Monocle. Lokalnost v Mercatorju namreč ni samo marketinški trik, saj v več kot 300 svojih trgovinah Mercator ponuja več kot 1000 vrst izdelkov manjših lokalnih proizvajalcev in kmetovalcev. Gre za izdelke kot na lokalnih tržnicah, večinoma pripravljene po tradicionalnih recepturah in postopkih. Te pa lahko kupci sami skenirajo z mobilno aplikacijo M Sken Mobile, ki jo je Mercator v Sloveniji uvedel prvi in se tako pridružil prvim evropskim trgovskim verigami s tovrstno storitvijo. Sicer pa Mercator inovativne rešitve v svoje storitve in ponudbo uvaja ves čas, jih postopoma spreminja in nadgrajuje ter prilagaja dejanskim potrebam kupcev, nekatere pa nadomešča z novimi. Tako stalno izboljšuje nakupno izkušnjo in tudi svojo učinkovitost, da lahko kupcem nudi, kar potrebujejo in želijo, in kar ima zanje v določenem trenutku dodano vrednost. In tako razvija trgovino po meri kupcev.

Promocija

Doživetja, presenečenja, srečanja Mercatorjevo poslanstvo pa sega precej dlje od trgovskih polic. Ne le, da z različnimi projekti omogoča rast in razvoj tudi manjšim proizvajalcem in prispeva k

razvoju lokalnega okolja, ampak pomembno podpira tudi humanitarne, športne in izobraževalne projekte. Zelo odmevna je kampanja Skočite v Mercator, podprite skakalce, v kateri je Mercator v letih 2016 in 2017 skupaj s potrošniki namenil sredstva za razvoj skakalnega športa, torej tako za izbrano skakalno vrsto kot za skakalni podmladek. Posebna je bila tudi Mercatorjeva praznična karavana ob pričakovanju leta 2017, v kateri so Mercatorjevi zaposleni v enem dnevu obiskali 17 slovenskih mest in z gledališko predstavo in darili presenetili 2017 otrok. Posebna presenečenja je Mercator pripravil tudi v televizijskih oddajah Dan najlepših sanj in Slovenski pozdrav. In ker v Mercatorju Šiška nakupovanje postane doživetje, so tam gostili v Sloveniji izjemno priljubljenega igralca Hansa Sigla iz televizijske serije Gorski zdravnik. Na srečanje z njim je iz vse Slovenije prišlo kar 5.000 oboževalk in oboževalcev. Mercator je svoj pomen iz sinonima za lokalno trgovino razvil in razširil na blagovno znamko, ki potrošnike spremlja ob vsakdanjih in izjemnih priložnostih.

Vrednost blagovne znamke

Dobimo se v našem Mercatorju Domačnost in lokalnost, zaupanje in kakovost, predanost in strast, navdih in skupna izkušnja so vrednote, ki jih Mercator posreduje kupcem. S kartico Pika Mercator nagrajuje njihovo zvestobo, z brezobrestnim plačevanjem na odlog jim vedno znova pomaga. Izkazuje podporo lokalnim zmagovalcem in nacionalnim šampionom. Zvesti kupci pa v Mercatorju vidijo najboljšega soseda, ki je tu, ko ga potrebujejo in mu zaupajo. Tako starejši, ki v nekaterih Mercatorjevih centrih obiskujejo Zlate kotičke za dejavnosti »zlate generacije«, kot družine, ki v Mercatorjevih toplotekah najdejo že pripravljene okusne jedi za kosilo ali večerjo, in mladi, ki lahko v sosedskih Mercatorjevih trgovinah kupijo že pripravljeno malico grab&go, ali uporabljajo aplikacijo z M sken mobile. Poleg prijaznih in usposobljenih zaposlenih je prav čustvena navezanost kupcev tista neizmerljiva in neizmerna dimenzija vrednosti imena in blagovne znamke Mercator.

www.mercator.si

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Mercator Dobro je biti prvi Mercator je bil v svoji zgodovini v mnogo čem prvi v Sloveniji. Kot prvi je po II. svetovni vojni dobil pooblastilo za uvoz kave, čaja, riža začimb, južnega sadja in maščob. Prvi je imel že v 50. letih prejšnjega stoletja bencinsko črpalko. Prvi je prodajal kivi. Prvi je uvedel kartico zvestobe Pika, spletno trgovino z izdelki dnevne rabe in samopostrežne tik tak blagajne. Prvi je v akciji Okolju prijazen sosed populariziral uporabo trajnejših nakupovalnih vrečk. Mercator je kupcem prvi predstavil »self scan« tehnologijo, tudi v mobilni različici. Prvi je posebej promoviral svojo ponudbo pridelkov in izdelkov manjših lokalnih proizvajalcev in pridelovalcev. Prvi je razvil koncept trgovine doživetij.

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Osnovna dejavnost podjetja OMV Slovenija je trgovanje z naftnimi derivati, ki jo uspešno dopolnjuje s široko paleto servisnih storitev in izdelkov. V Sloveniji je prisotnih 106 bencinskih servisov, ki veljajo za sodobne večfunkcionalne oskrbne centre s široko ponudbo za mobilne kupce po vsej Sloveniji. Mreža bencinskih servisov OMV je organizirana po načelu franšiznega poslovanja; posamezni bencinski servisi so tako v partnerskem upravljanju in jih vodijo skrbno izbrani partnerji. OMV Aktiengesellschaft je ena od največjih avstrijskih industrijskih delniških družb in integrirana mednarodna družba za nafto in plin. Skupina OMV je s svojim poslovnim segmentom »Rafiniranje in trženje« aktivna v kar 11 evropskih državah s skupnim številom 3.800 bencinskih servisov, s širokim mednarodnim portfeljem pa je OMV prisoten tudi s poslovnim segmentom »Iskanje in črpanje«.

Dosežki

Delovanje družbe OMV temelji na filozofiji »We Care More«, ki na prvo mesto postavlja zadovoljstvo gostov in kakovost izdelkov ter storitev. V okviru Kluba zvestobe OMV Smile & Drive, ki združuje najbolj zveste goste OMV Slovenija, se je slovenski OMV družini pridružilo že več kot 320.000 članov. V letu 2016 je podjetje OMV Slovenija s strani Združenja Manager prejelo tudi priznanje Managerkam prijazno podjetje, kar dokazuje uspešnost podjetja na področju uravnoteženosti vodenja. Poleg tega se tako v Sloveniji kot tudi v tujini Skupina OMV zavzema za pravično trgovino, o čemer priča certifikat Fairtrade, ki ga nosi kava VIVA Cafe, postrežena na vseh bencinskih servisih OMV VIVA. 28

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Zgodovina

Ko govorimo o zgodovini poslovanja OMV v Sloveniji se moramo vrniti več kot pol stoletja v preteklost – v leto 1947, ko je bil v Kopru odprt prvi bencinski servis podjetja Istrabenz. Podjetje je kasneje razširilo svoje poslovanje tudi na druge dejavnosti, vseskozi pa je bila prvotna in osrednja dejavnost trgovanje z nafto in naftnimi derivati. Leta 1973 je Istrabenz pokrival 12 odstotkov slovenskih potreb po naftnih derivatih, na območju Slovenije pa je bilo skupno 30 bencinskih servisov. Leta 1992 so na podlagi pogodbe o dokapitalizaciji z avstrijsko družbo OMV AG Dunaj in s hrvaško družbo INA ustanovili družbo OMV Istra, d. o. o., Koper. Obenem so začeli z uvajanjem franšiznega sistema na bencinskih servisih. Leta 2004 je družba OMV AG postala večinski lastnik podjetja, ki se je nato preimenovalo v OMV Slovenija, d. o. o..

Izdelki

OMV Slovenija razvija inovacije skladno s potrebami in željami na trgu. V 130-letni zgodovini motorizirane mobilnosti smo bili priča nenehnemu razvoju tehnologije motorjev in kakovosti goriva, OMV pa je imel pri tem vodilno vlogo z uvedbo neosvinčenega bencina in razžvepljevanjem goriv v Avstriji, kjer ima svoj oddelek za raziskave in razvoj goriv. Da bi proizvajali na ravni najvišje kakovosti in obdržali visoko učinkovitost proizvodnje, so bile v njihovih rafinerijah predstavljene najsodobnejše tehnologije ter inovativni procesi. Današnja goriva so se nedvomno zelo izboljšala, kar lahko v skladu s sledenjem napredku v tehnologiji motorjev in spremembam samih zahtev za goriva pričakujemo tudi v prihodnosti. Zato OMV v tesnem sodelovanju z vodilnimi partnerji iz avtomobilske industrije stalno raziskuje prihodnjo

zmogljivost goriv, slovenskemu trgu pa ponuja tudi gorivo najvišje kakovosti OMV MaxxMotion 100plus, ki izpolnjuje najstrožje zahteve avtomobilske industrije, opredeljene v 5. kategoriji listine Worldwide Fuel Charter.

Nedavni razvoj

OMV si na ravni skupine ves čas prizadeva za razvoj tehnologij prihodnosti, saj verjamejo, da bodo prav ekološke inovacije dolgoročno prispevale k večji dobičkonosnosti in trajnostnem razvoju. Pri razvoju se osredotočajo na napredna obnovljiva biogoriva in vodik, ki bodo omogočali prihodnost mobilnosti, in jih razvijajo v skladu z okoljskimi zahtevami ter predpisi. OMV je na ravni Skupine pionir pri postajališčih, kjer lahko gostje natočijo vodik. Zaradi spreminjajočih se zahtev avtomobilske industrije pri OMV iščejo tudi nove rešitve, kot je pridobivanje vodika iz sončne enregije, pri čemer sodelujejo z različnimi strokovnimi institucijami. V skladu s potrebami na trgu gre tako tudi razvoj produktov pri OMV v smeri zagotavljanja trajnostne mobilnosti. Okoljevarstvo je ključen vidik tudi pri upravljanju z avtopralnicami OMV Top Wash, ker uporabljajo kemična sredstva, ki so preizkušena v skladu z okoljskimi zahtevami. Sodobna tehnologija pranja avtomobilov omogoča, da se pri pranju uporabi kar 80 % reciklirane vode, s čimer pripomorejo k varčevanju s pitno vodo in poskrbijo za minimalne količine odpadnih voda.

Promocija

OMV Slovenija redno izvaja promocijske aktivnosti, s katerimi povezuje goste svojih bencinskih servisov in tudi zaposlene. Izpostaviti velja Klub zvestobe OMV Smile & Drive, kjer zvesti člani zbirajo točke zvestobe, ki jim prinašajo številne ugodnosti in tudi brezplačne izdelke. OMV svoje promocijske aktivnosti pripravlja tudi v sodelovanju s poslovnimi partnerji, kar omogoča

ustvarjanje dodane vrednosti za goste. Ob tem OMV Slovenija stremi k dejavnemu vključevanju v lokalna dogajanja, saj je eno izmed njihovih poglavitnih načel poslovanja odgovornost do naravnega in družbenega okolja. OMV Slovenija je k družbeni odgovornosti zavezan z izvajanjem organiziranih projektov v sodelovanju z Zvezo prijateljev mladine Slovenija in Anino zvezdico ter na ta način pomaga predvsem otrokom iz socialno šibkejšega okolja. Del sredstev namenjajo tudi sponzoriranju športnih in kulturnih dogodkov; pri tem so ponosni, da so leta 2014 postali diamantni sponzor Ljubljanskega maratona.

Vrednote blagovne znamke

Razvejana maloprodajna in veleprodajna mreža podjetja vključuje poslovne centre v vseh večjih slovenskih mestih in 106 sodobnih maloprodajnih bencinskih servisov. OMV Slovenija neposredno zaposluje 75 oseb, preko svoje mreže bencinskih servisov pa družba ustvarja okrog 700 delovnih mest. V globalnem merilu je OMV Slovenija del avstrijske družbe OMV Aktiengesellschaft, ki je ena izmed največjih na borzo uvrščenih industrijskih družb v Avstriji.

Sodobni bencinski servisi OMV predstavljajo večfunkcionalna storitvena središča, kar 36 pa se jih lahko pohvali s ponudbo VIVA, ki gostom prinaša prvovrstne kavne napitke VIVA Cafe FAIRTRADE ter ostale okusne in zdrave kulinarične dobrote. Gostje bencinskih servisov OMV imajo ob tem možnost plačevanja položnic, vplačevanja športnih stav, nakupa vstopnic za prireditve in še veliko več, kar omogoča storitev Multi točka. Na izbranih servisih lahko gostje koristijo tudi paketne storitve GLS in storitev Western Union. Posebnost ponudbe bencinskih servisov OMV predstavljajo avtopralnice OMV Top Wash, saj OMV uporablja vrhunsko čistilno tehnologijo in nudi nežno, a temeljito čiščenje, ki ga zagotavljajo standardizirani ter optimizirani programi. V OMV Slovenija so leta 2014 z namenom, da se svojim gostom zahvalijo za zvestobo, ustanovili tudi Klub zvestobe OMV Smile & Drive, ki je bil tako kot v tujini tudi v Sloveniji izredno dobro sprejet in danes šteje več kot 320.000 članov. Zbrane točke zvestobe lahko člani Kluba unovčijo ob nakupu številnih izdelkov ter storitev, OMV Slovenija pa jim redno ekskluzivno ponuja tudi več kolekcij priznanih blagovnih znamk, ki so za člane

programa zvestobe občutno ugodnejše. Izbrane izdelke lahko člani kluba zvestobe OMV Smile & Drive ob unovčitvi točk zvestobe prejmejo tudi povsem brezplačno.

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OMV Da je OMV Slovenija skupaj s člani Kluba zvestobe OMV Smile & Drive v zadnjih treh letih slovenskih družinam v socialni stiski doniral več kot 83 ton hrane; Da OMV Slovenija vsako leto srečnemu izžrebancu podari za 10 let brezplačnega goriva OMV MaxxMotion; Da je OMV Slovenija v letu 2016 prejel nagrado Managerkam prijazno podjetje.

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Julijske meritve iz leta 2016 so pokazale, da je Radio Aktual prvič v svoji zgodovini postal najbolj priljubljen radio v vsej Sloveniji. Radio Aktual je edinstven radio v Sloveniji, saj vrti pesmi, ki poslušalce spomnijo na najlepše poletne trenutke. Očitno je ta glasba med poslušalci izjemno priljubljena, saj njihovo število vztrajno narašča. Zdaj jih je že več kot 200.000. Vsebina, glasba, spontanost, zavidljiva predanost poslušalcev in razprodane prireditve so ga izstrelile med slovenske radijske rekorderje. V dveh letih je poslušanost vseh frekvenc Radia Aktual zrasla za več kot 300 odstotkov. Pred Aktualom ni to uspelo ne komercialnim, regionalnim, ne nacionalnim radiem! Vsi Aktualovci pa v en glas zatrjujejo, da najboljšega radia ne bi bilo brez najboljših poslušalcev, ki jim pomagajo s komentarji, pohvalami in kritikami, zaradi česar se vsak dan izboljšujejo.

Dosežki

Radio Aktual že nekaj let uspešno kotira v samem

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vrhu najbolj poslušanih slovenskih radijskih postaj. Slovi po prepoznavnih voditeljih, radijski produkciji, ki narekuje trende, navdušujoči statistiki poslušanosti, razprodanih koncertih, izjemni geografski pokritosti in zavidljivih tržnih priložnostih. Glasba in Aktualovi glasovi so vedno nasmejani, brez slabih novic, z veliko sonca, morja in kopalk. Redni program bogatijo še oddaje, kot sta Aktualova Galama in Petkova Pumpa, ki poslušalca izstrelita v vikend, poln zabave, smeha in ritma. Aktual je prvi slovenski radio, ki brez zadržkov predvaja izbor zabavnih uspešnic iz Slovenije in nekdanje skupne domovine. Najnovejše uspešnice slovenskih izvajalcev radijci uvrstijo na lestvico Najglasnejših 5, uspešnice s področja nekdanje domovine na lestvico Jadranskih 10, spomine na uspešnice preteklih let pa obujajo z oddajo Nora 80-ta. Ekipa izurjenih producentov, drznih urednikov in priljubljenih voditeljev ustvarja klimo, ki jo začuti vsak poslušalec. Poslušalec pa je tudi soustvarjalec programa, saj je večina vsebin prikrojena željam Aktualovcev, ki pa jih skozi vse leto tudi nagrajujejo na račun različnih večjih in manjših nagradnih iger. Radio v sodelovanju s sestrsko prireditveno agencijo Event24 pripravlja najboljše prireditve v državi. Zabave, kot so Aktualov rojstni dan, Aktualov dan žena, Kumfest in druge vedno privabijo več tisoč obiskovalcev, razprodajo dvorane in so tudi medijsko najbolj podprte. Letno pa nastajajo vedno novi in novi dogodki, ki še dodatno podkrepijo povezavo med radiem in poslušalci. Z uvrstitvijo med prejemnike naziva Trusted Brand se je Radio Aktual pridružil

največjim in najuglednejšim blagovnim znamkam na svetovnem področju. S tem priznanjem pa je dokazal, da je zaupanja vredna radijska postaja.

Zgodovina

Radio Aktual je slovenska radijska postaja, ki oddaja od 1. januarja 2008 na frekvencah nekdanjega Radia glas Ljubljane. Po raziskavah Direktorata za medije pri Ministrstvu za kulturo RS je bil Radio Aktual v letu 2013 peti najbolj poslušan radio v Sloveniji. Po raziskavah Radiometrije Media Pool pa je Radio Aktual v letu 2016 postal prvi najbolj poslušan radio v Sloveniji. Frekvence: Radio Aktual Osrednja Slovenija: 100,2 in 101,2 MHz Radio Aktual Štajerska: 104,8 MHz Radio Aktual Obala: 102,4; 102,8; 98,4 in 92,6 MHz Radio Aktual Studio D: 103,0 MHz Radio Aktual Kum: 98,1 MHz

Izdelki

Radio Aktual s svojo znamko spretno krmari med največjimi medijskimi podjetji, kot pokrovitelj pa večkrat sodeluje na različnih športnih dogodkih, zabavah, koncertih in ostalih prireditvah. Svoj marketinški prostor ponuja vsem, ki želijo svojo dejavnost narediti še bolj prepoznavno, prodajo pa še uspešnejšo. Ker je prepoznaven tudi po tem, da ažurno spremlja in informira poslušalce o stanju na slovenskih cestah, se mu kot pokrovitelji pri teh informacijah največkrat pridružijo priznana in uveljavljena slovenska podjetja. Glede na svojo uspešnost in poslušanost oglaševalcem ponuja konkurenčne cene in vrhunsko izdelane oglase, ki so lahko brani ali režirani. V svojih dopoldanskih terminih pa velikokrat ponuja oddaje, katerih rdeča nit je zdravje ter boljše in enostavnejše življenje.

spominja na počitnice in najlepše poletne trenutke, ob tem pa ne pozabi na slovensko glasbo. Posebnost Radia Aktual je tudi, da vsebine pripravlja sproti, zato je lahko še aktualnejši, prav tako nima posnetih telefonskih pogovorov, ampak poslušalci kličejo v živo. In še nekaj je njegova posebnost – medtem ko drugi radii gradijo na eni voditeljski zvezdi oz. zvezdniškem voditeljskem paru, Radio Aktual raje zabava z vedno nasmejano ekipo, v kateri so prav vsi enako pomembni in nepogrešljivi. Samosvoja pot, ki jo v slovenskem medijskem prostoru ubira Radio Aktual, se je očitno izkazala za pravo, saj je raziskava pokazala, da so poslušalci bolj kot radiev, po vzoru tujih komercialnih postaj in ustaljenih programskih shem, željni takšnih z drugačnim, inovativnim pristopom ter bolj kot na tuje uspešnice prisegajo na kakovostno glasbo, ki spominja na počitnice, morje, sonce…

Trusted Brand pa se je Radio Aktual pridružil največjim in najuglednejšim blagovnim znamkam na svetovnem področju. S tem priznanjem pa je dokazal, da je zaupanja vredna radijska postaja.

www.radioaktual.si

Promocija

Nedavni razvoj

Leta 2014 je Radio Aktual zabeležil 120-odstotno rast poslušanosti, s čimer se je povzpel v sam vrh med komercialnimi radijskimi postajami v Sloveniji (doseg 101.000 poslušalcev). Na to kažejo povzetki iz raziskave o poslušanosti radijskih postaj Radiometrija, ki jo izvaja Media Pool (avgust 2013). Radio Aktual je julija 2016 po rezultatih radiometrije Media Pool oz. po podatkih raziskave poslušanosti radijskih postaj prvič v svoji 8-letni zgodovini postal najbolj poslušan radio v vsej Sloveniji! Radio Aktual velja za edinstven radio, na katerem ima prvo besedo kakovostna glasba. In sicer ne takšna, kakršna se sliši na vseh drugih komercialnih radijskih postajah, temveč poslušalce razvaja z glasbo, ki jih

Radio Aktual se ponaša z dvema najbolj obiskanima ali bolje rečeno razprodanima koncertoma v ljubljanski dvorani Stožice. Ob 8. marcu, dnevu žena, vsako leto svojim zvestim poslušalcem, še najbolj pa poslušalkam, polepša njihov praznik s koncertom, Aktualovim dnevom žena, na katerega povabi znane in uspešne glasbenike. Konec leta pa Aktualovce razveseli še s koncertom, ki je povezan z Aktualovim rojstnim dnevom. Ob začetku meseca decembra pripravi koncert, ki prav tako že nekaj časa slovi po tem, da je razprodan v le nekaj dneh. To je Aktualov rojstni dan. Poleg omenjenih dveh velikih koncertov je Aktual znan tudi po terenskih dogodkih, na katere prav tako povabi zveste poslušalce (Dan sreče, Pillow fight …). Za svoje delo je dobil že vsa največja medijska priznanja v Sloveniji. Kar zadeva radijski eter pa Radio Aktual poslušalcem poleg izbrane glasbe ponuja tudi zanimive radijske rubrike, oddaje in intervjuje. Tedenske oddaje: Nora 80-ta, Jugolov, Jadranskih 10 in Najglasnejših 5. Rubrike: Živalski radio, Aktualov poet, Aktualov Time out, Glasbeni dvoboj, Namig za premik. Aktualovi poslušalci pa še posebej težko pričakujejo konec tedna oz. petek, ko se ob 17. uri začne Aktualova galama, po 20.uri pa še največja vseslovenska radijska veselica Petkova pumpa, ki traja vse do polnoči. Ob sobotah zvečer se vikend zabava nadaljuje z Mega fešto, ki ponuja štiri ure prave fešta-glasbe za vse generacije in vse glasbene okuse.

Vrednote blagovne znamke

Julijske meritve iz leta 2016 so pokazale, da je Radio Aktual prvič v svoji zgodovini postal najbolj priljubljen radio v vsej Sloveniji. V dveh letih je poslušanost vseh frekvenc Radia Aktual zrasla za več kot 300 odstotkov. Z uvrstitvijo med prejemnike naziva

ALI STE VEDELI...

Radio Aktual je predhodnik Radia Aktual, RGL? ima Radio Aktual v svojem programu bistveno več slovenske glasbe kot ostale velike komercialne radijske postaje v Sloveniji? je v dveh letih poslušanost vseh frekvenc Radia Aktual zrasla za več kot 300 odstotkov? je leta 2016 Radio Aktual postal najbolj priljubljen radio v Sloveniji? da Radio Aktual vsako leto razproda dva velika koncerta (vsakokrat po 10.000 ljudi)? je voditelj Klemen Bunderla zmagovalec šova Znan obraz ima svoj glas (2015)? ima Radio Aktual 24 ur dnevno program v živo? je glasba na Radiu Aktual zasnovana tako, da sprošča, zabava, predvsem pa spominja na poletje, sonce, morje? je facebook-profil Radia Aktual eden najbolj obiskanih v Sloveniji? ima Radio Aktual dve sestrski postaji: Radio Veseljak in Radio Salomon? je Radio Aktual dobil za svoje delo vsa največja medijska priznanja v Sloveniji? je Radio Aktual prejel priznanje Trusted brand 2017 in da je s tem dokazal, da je zaupanja vredna radijska postaja?

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Sava Hotels & Resorts tekmuje na visoko konkurenčnem trgu, kjer gost pričakuje celovito avtentično in personalizirano doživetje z lokalnim pridihom. V letu 2016 so vse destinacije skupno zabeležile več kot 1.300.000 nočitev. Vse destinacije sicer povezujejo zdravilne termo-mineralne vode, vendar pa nagovarjajo različne ciljne skupine z različnimi interesi in motivi za prihod ter z različnimi produkti. Zato se v grobem delijo na Bled ter panonske terme in zdravilišča, ki jih sestavljajo Terme 3000 - Moravske Toplice, Terme Ptuj, Terme Lendava, Terme Banovci in Zdravilišče Radenci. Bled najbolj privlači tuje turiste, ki prihajajo v ta slovenski biser predvsem zaradi dih jemajoče narave in Blejskega jezera z otočkom. 95 % gostov je tujcev, ki prihajajo iz Italije, Avstrije, Velike Britanije, ZDA, Kanade, Hrvaške, Srbije, Velike Britanije, Rusije, Beneluksa, Savdske Arabije in Kuvajta. Terme 3000 - Moravske Toplice, Terme Ptuj, Terme Lendava, Terme Banovci in Zdravilišče Radenci v svoje naročje vabijo predvsem goste, ki želijo poskrbeti zase, za svoje zdravje in dobro počutje, se družiti - doživeti nove stvari. Zdravilne termomineralne vode, vodna zabava, aktivno preživljanje prostega časa, lokalna doživetja in lokalna kulinarika so dodana vrednost počitnic na vseh tamkajšnjih destinacijah. Njihovi gostje so predvsem družine in pari s srednjo in srednje nizko kupno močjo, z izjemo Grand Hotela Primus v Termah Ptuj in Hotela Livada Prestige v Termah 300 - Moravske Toplice, kjer 32

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prevladujejo pari z višjo kupno močjo. 60 % gostov je Slovencev in 40 % tujcev, ki prihajajo iz Avstrije, Italije, Hrvaške, Srbije in Nemčije.

Dosežki

Da je Sava Hotels & Resorts največji in tudi eden najboljših ponudnikov počitniških in prostočasnih doživetij v Sloveniji, pričajo številne nagrade in priznanja, s katerimi se lahko pohvali tako skupina Sava Hotels & Resorts kot tudi posamezne destinacije. Nekaj najpomembnejših dosežkov iz zadnjih let: 2014 • Del Blejskega jezera pred zasebno plažo Grand Hotela Toplice na Bledu prejme belo zastavo. Bela zastava je simbol čiste vode in jezerskega dna, podeljuje pa jo organizacija Global Under Water Awareness Association (GUWAA). • Jože Pucko, vodja golf igrišča Livada v Termah 3000 -

Moravske Toplice, na Dnevih slovenskega turizma prejme priznanje za izjemne dosežke v turizmu v letu 2014. 2015 • Wellness Terme Banovci je zmagovalec kategorije malih centrov na tekmovanju Naj wellness v Sloveniji 2015, ki ga organizira oddaja Dobro jutro na nacionalni televiziji TV Slovenija. • Kopališče Terme Banovci se uvrsti na tretje mesto med srednje velikimi termalnimi kopališči, kopališče Terme 3000 - Moravske Toplice pa na tretje mesto med najboljšimi velikimi termalnimi kopališči v Sloveniji v letu 2015. Tekmovanje Naj kopališče organizira oddaja Dobro jutro na nacionalni televiziji TV Slovenija. • Sava Turizem d.d. prejme nagrado Brand Leader 2015 za najboljše turistično podjetje v Jugovzhodni Evropi. • Camping Bled se vnovič uvrsti med najbolje ocenjene slovenske kampe v okviru vseslovenske akcije Moja dežela - lepa in gostoljubna 2015, ki poteka pod častnim pokroviteljstvom predsednika Republike Slovenije Boruta Pahorja. 2016 • Kopališče Terme Banovci se uvrsti na tretje mesto med srednje velikimi termalnimi kopališči, kopališče Terme 3000 - Moravske Toplice pa na drugo mesto med velikimi termalnimi kopališči. Tekmovanje Naj kopališče organizira oddaja Dobro jutro na nacionalni televiziji TV Slovenija. • Zdravilišče Radenci in Medicinski center Cardial

Ljubljana prejmeta AACI certifikat za doseganje mednarodnih standardov odličnosti in varnosti pacientov s strani AACI Healthcare. • Terme 3000 - Moravske Toplice prejmejo naziv Trusted brand po oceni gostov. • Blejski sladoled Originalna blejska kremšnita, ki so ga pripravili v Sava Hotelih Bled, prejme naziv tretji najboljši na svetu na tekmovanju World Ice Cream Index 2016. • Sava Turizem d.d. prejme naziv ugledni delodajalec 2016, ki ga podeljujeta podjetje Styria digital marketplaces, d.o.o., in blagovna znamka Mojedelo. com.

Zgodovina

Sava Hotels & Resorts s šestimi turističnimi destinacijami pod enotno blagovno znamko na trgu nastopa od leta 2011. Posamezne destinacije se sicer ponašajo z bogato zgodovino; najstarejše med njimi je Zdravilišče Radenci, ki v letu 2017 praznuje 135-obletnico svojega obstoja, medtem ko znameniti Grand Hotel Toplice, ki je del Sava Hotelov Bled, deluje od leta 1931. Začetki termalnega turizma v Termah Banovci in Termah 3000 - Moravske Toplice segajo v šestdeseta leta prejšnjega stoletja, Terme Ptuj pa delujejo dobrih 40 let. Terme Lendava so s pridobitvijo statusa naravnega zdravilišča leta 1984 eno najmlajših naravnih zdravilišč v Sloveniji.

Izdelki

V Sava Hotels & Resorts so na prvem mestu gostje, predvsem skrb za njihovo zdravje in dobro počutje. Pri razvoju ponudb in aktivnosti se tako osredotočajo na področja, kot so skrb zase, vračanje k naravi, trajnostni turizem, druženje, aktivno preživljanje prostega časa, spoznavanje življenja, kulture, navad in običajev domačinov na destinacijah, lokalnega, svežega in sezonskega, pri čemer gostje iščejo predvsem edinstvene zgodbe. Ključni produkti vseh destinacij so počitnice, srečanja, konference in dogodki (MICE), wellness, zdravstvo, termalni parki, kampiranje in golf.

Nedavni razvoj

Skupina Sava Turizem posebno pozornost posveča gostom in razvoju produktov. Ob tem se osredotočajo na projekte, ki so usmerjeni predvsem v večjo prepoznavnost Save Turizma in njenih blagovnih znamk. Delujejo v smeri dviga standardov kakovostne izvedbe storitev ter s tem izboljšanja percepcije blagovne znamke Sava Hotels & Resorts pri gostih, razvijanja sistema zvestobe ter kakovostne lokalne ponudbe. V skladu s tem ves čas usposabljajo ključne kadre, ki so v stalnem stiku s strankami. Investicijski cikel je bil v Savi Turizmu v okviru razpoložljivih lastnih virov ponovno oživljen v letu 2012. Vrednost investicij v zmogljivosti na destinacijah je v letu 2016 znašala 4,2 milijona evrov, v letu 2017 pa nameravajo za ključne strateške projekte nameniti 14 milijonov evrov. Vsa navedena vlaganja so ključna za nadaljnje izboljšanje

dobičkonosnosti poslovanja Skupine Sava Turizem in povečanje učinkovitosti na vseh področjih delovanja. Primarni cilj Skupine je tudi v prihodnje ohraniti zadovoljnega gosta, vodilni tržni položaj in odlično sodelovanje s poslovnimi partnerji in lokalnimi skupnostmi.

Promocija

Pozicioniranje blagovne znamke Sava Hotels & Resorts izhaja iz različnih, a vendar povezovalnih zdravilnih termo-mineralnih voda in raznolikih doživetij. Ker nagovarja različne ciljne skupine z različnimi interesi in motivi za prihod ter z različnimi produkti, se deli na: - Bled. Promocija te destinacije se osredotoča na ključne produkte, ki so narava, leisure, wellness, aktivne počitnice, kulinarika, kampiranje, glamping, MICE in poroke, zelo pomembna na Bledu je tudi trajnostna komponenta. - panonske terme in zdravilišča, ki jih sestavljajo Terme 3000 - Moravske Toplice, Terme Ptuj, Terme Lendava, Terme Banovci in Zdravilišče Radenci. Promocija destinacij temelji na njihovih ključnih

produktih, ki so zdravje, wellness, leisure, vodni parki, aktivne počitnice, lokalna kulinarika in produkti, kampiranje, glamping, MICE, narava in raziskovanje lokalnega življenja.

Vrednost blagovne znamke

Sava Hotels & Resorts ponujajo nepozabna doživetja v najlepših kotičkih Slovenije, od prostranih prekmurskih ravnic do slikovitih Julijskih Alp. Raznolikost doživetij, imenovalec katerih so zdravilna termo-mineralna voda, osupljiva narava in pristno gostoljubje, je tisto, zaradi česar se gostje tako radi vračajo k njim. Nič nenavadnega, saj je znano, da je na vsaki njihovi destinaciji na prvem mestu skrb za gosta in njegovo dobro počutje.

www.sava-hotels-resorts.com ALI STE VEDELI...

Sava Hotels & Resorts da je Ptuj, kjer se nahajajo Terme Ptuj, mesto presežnikov? Najstarejše slovensko mesto, najstarejša vinska klet, najJbolj živahen pustni karneval, najbolj aktivna doživetja, najbolj festivalsko mesto poleti in najbolj razburljiva toboganska doživetja čakajo na obiskovalce, da jih ti spoznajo in doživijo! da ima črna termo-mineralna voda, ki izvira v Termah 3000 - Moravske Toplice, ob izviru kar 72 stopinj Celzija in je najtoplejša termalna voda v Evropi? Že leta 1964 je bila razglašena za naravno zdravilno sredstvo, saj blagodejno vpliva na sklepe in mišice. da bo parafinska kopel za roke v Termah Lendava blagodejno vplivala nanje, jim povrne energijo, vitalnost in nežen dotik? da se v okolici Term Banovci raztezajo brezčasne prekmurske ravnice, po katerih se lahko gostje sprehajajo, kolesarijo ali tečejo ter tako odkrivajo in spoznavajo lokalno kulinariko, kulturo, običaje in navade? da si lahko gostje v Zdravilišču Radenci, ki se ponašajo s 135-letno tradicijo zdravljenja srčnožilnih bolezni, natočijo naravno mineralno vodo neposredno iz izvira in si z njo povrnejo zdravje in vitalnost? da je svetovno znana revija Forbes leta 2010 Bled in Blejsko jezero, ki ga je označila za skoraj že preveč popolno, uvrstila na peto mesto lestvice top 10 evropskih mest, ki predstavljajo idilo, mir, počitek, skratka sprostitev?

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SPAR Slovenija na slovenskem trgu aktivno deluje že več kot 25 let. Vse od odprtja prve trgovine pa do danes je s predanostjo in posluhom za želje kupcev uspel postati eden izmed vodilnih trgovcev z odličnim ugledom. V slovensko okolje je med prvimi prinesel nakupovalno izkušnjo po zgledu sodobnih evropskih trgovin in vzpostavil jasne smernice delovanja, ki še danes sledijo načelom: ponuditi najboljše razmerje med kakovostjo in ceno, zagotoviti široko in pestro izbiro, poskrbeti za vedno sveže izdelke in družno delati za zadovoljstvo vsakega kupca. Spar Slovenija je v letu 2016 beležil uspešno delujočih 99 trgovin SPAR in INTERSPAR, med njimi 86 trgovin SPAR in 13 megamarketov INTERSPAR, ter 9 restavracij INTERSPAR.

Dosežki

Trajnostna vodila podjetja SPAR Slovenija usmerjajo razvoj novih izdelkov in storitev podjetja ter širitev kroga kupcev. S tovrstnim pristopom iz leta v leto dosega boljše prodajne rezultate in nižjo fluktuacijo najboljših kadrov, zmanjšuje negativne vplive na okolje, znižuje stroške ter povečuje ugled in vrednost podjetja. Z energetsko učinkovitostjo dolgoročno znižuje ogljični odtis, optimizira vodni odtis in upravljanje odpadkov. Prodajni program v vse večji meri širi z zdravju in okolju še prijaznejšimi izdelki, zeleno logistiko ter z razvojno-inovacijskimi aktivnostmi v skupne trajnostne poti vključuje številne deležnike. Gospodarska zbornica Slovenije vsako leto podeljuje priznanja kakovosti in Pekarna SPAR je prejemnica zlatega priznanja za svoje izdelke že šest let zapored. Je tudi edina pekarna, ki je dve leti zapored prejela 34

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priznanje za inovativno živilo na razpisu Inštituta za nutricionistiko, in sicer za svoj pirin kruh s kostanjem in za ječmenov hlebček z manj soli. Med svoje dosežke uvrščajo tudi ugleden naziv Trusted Brand 2016, ki daje priznanje kakovosti, vrednosti, podobi, razumevanju potreb in družbene odgovornosti blagovne znamke. V jeseni leta 2016 je njihov lasten distribucijski center pridobil dva pomembna certifikata: IFS (International Food Standard) Logistika 2.1 in ISO 9001:2008, ki potrjujeta, da Spar Slovenija izpolnjuje najvišje zahteve glede varnosti živil in obvladuje kakovostne procese v okviru celotne oskrbovalne verige. V istem letu pa so v neodvisni raziskavi podjetja Gfk Slovenija ponovno dokazali, da še naprej ostajajo najljubša trgovina po izboru slovenskih kupcev. Prav posebnega priznanja pa je bil deležen tudi družbeno odgovoren projekt Štartaj Slovenija, ki je bil za svoj inovativen koncept in pozitivne družbene učinke nedavno uvrščen v ožji izbor tekmovanja Warc Innovation Awards 2017.

Zgodovina

SPAR Slovenija je vrata prve trgovine v Sloveniji odprl leta 1991 na Ulici bratov Babnik v Ljubljani, nato pa so sledila leta stabilne rasti, stalnega razvoja prodajne mreže z odpiranjem različnih formatov trgovin ter večanja tržnega deleža z vedno novimi in inovativnimi pristopi. Kot edini trgovec v Sloveniji se ponaša z lastno Pekarno Spar, njeni izdelki pa predstavljajo več kot 50 odstotkov ponudbe tovrstnih izdelkov na Sparovih prodajnih policah. Svoje trgovine že več let oskrbuje centralizirano s pomočjo lastnega distribucijskega centra v Ljubljani. Samostojni logistični sistem jim omogoča doseganje višje konkurenčnosti in boljše kakovosti blaga na

prodajnih policah. Sodobno tehnološko opremljena skladišča omogočajo vsakodnevno dobavo tako suhega kot tudi svežega blaga v vse trgovine SPAR in INTERSPAR po Sloveniji.

Izdelki

Pod trgovinsko znamko SPAR je na voljo že več kot 3.700 izdelkov lastnih in ekskluzivnih znamk, med katerimi je mogoče najti vse za vsakodnevne potrebe. Pomemben del ponudbe predstavljajo izdelki slovenske proizvodnje, ki so označeni z oznako »Slovenija, moja dežela« in so prisotni v celotni piramidi lastnih blagovnih znamk. Spar Slovenija je tudi prvo trgovsko podjetje v Sloveniji, ki ponuja lastno blagovno znamko izdelkov brez glutena in laktoze; linija SPAR Free From tako vključuje več kot 40 izdelkov prilagojenih posebnim potrebam kupcev. S posebno linijo S-budget, ki vključuje več kot 370 izdelkov, zagotavljajo kupcem stalno ponudbo izdelkov po nizkih cenah in redno preverjene kakovosti. S proizvodnjo izdelkov iz linije SPAR Vital so kupcem na voljo tudi izdelki bogati z

MI VEMO, KAJ DELAMO. VI VESTE, KAJ JESTE. PEKOVSKI MOJSTRI PEK ARNE SPAR

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vitamini in minerali, za vedno večjo ponudbo ekološko pridelanih izdelkov pa skrbijo s širitvijo linije SPAR Natur*pur. V njihovih trgovinah je tako mogoče najti več kot 80 vrst ekološko pridelanega sadja in zelenjave, vsako leto pa bogatijo tudi izbiro BIO izdelkov, ki jo danes sestavlja že več kot 800 različnih izdelkov. Poleg številnih drugih lastnih blagovnih znamk ponujajo tudi prvovrstne izdelke, ki pod imenom SPAR Premium vključujejo zaščitene slovenske proizvode in lokalne posebnosti iz različnih slovenskih pokrajin. S krepitvijo segmenta biološko pridelanih živil, veganske prehrane in izdelkov za posebne prehranske potrebe, uvedbo linije SPAR Veggie pa vseskozi stremijo k odgovarjanju na sodobne prehranjevalne trende.

Nedavni razvoj

V letu 2017 je Spar Slovenija v sodelovanju s Semenarno Ljubljana na svoje police uvedel linijo SPAR Kot nekoč, ki zajema izbor semen in sadik starih slovenskih sort vrtnin. S ponudbo, ki trenutno zajema 23 avtohtonih sort semen za vrtnine, želijo kupce spodbuditi k sejanju in ohranjanju slovenskih sort vrtnin. Za projekt ohranjanja slovenskih sort so se odločili, ker podpirajo in spodbujajo domače gospodarstvo in ker izdelki slovenskega porekla zavzemajo vse pomembnejši delež njihove ponudbe. Projekt SPAR Kot nekoč pomeni nadgradnjo njihovega delovanja, saj želijo z njim aktivno prispevati k ohranjanju bogate dediščine slovenskih sort vrtnin za prihodnje rodove.

Promocija

V letu 2016 je Spar Slovenija velik poudarek namenil izdelkom znamke SPAR. V celostni kampanji so predstavili celotno verigo nadzora kakovosti: od preverjanja

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surovin, proizvodnje, sodelovanja pri razvoju izdelkov do nadzora v logističnem sistemu in na prodajnem mestu. Poleg tega so med osrednjimi elementi svoje ponudbe poudarili široko izbiro izdelkov znamke SPAR, svežino, slovensko poreklo, stalno preverjanje kakovosti, visoko stopnjo zaupanja ter ne nazadnje dobro razmerje med kakovostjo in ceno.

Vrednote blagovne znamke

Ključne vrednote, ki jih SPAR Slovenija zasleduje tekom dolgoletnega poslovanja, so pravičnost, človeku in okolju prijazno delovanje, modernost in preprostost. Svoje cilje usmerja k uresničevanju zastavljene vizije zagotavljanja najboljšega razmerja med kakovostjo in ceno ter biti za kupca prva izbira v ponudbi živil!

www.spar.si

ALI STE VEDELI...

SPAR SPAR Slovenija sodeluje z več kot 600 lokalnimi dobavitelji, v celotni ponudbi proizvodov tako izdelki slovenskega porekla predstavljajo skoraj 60 odstotkov celotnega prodajnega programa. Po podatkih neodvisnih tržnih raziskav je SPAR plus kartica najbolj priljubljena in najpogosteje uporabljena kartica zvestobe v Sloveniji. Konec leta 2016 je število imetnikov kartice znašalo že več kot 880.000. SPAR Slovenija že več let zapored sodeluje v akciji predaje živil Viški hrane, ki jo izvaja dobrodelna organizacija Zveza Lions klubov, Distrikt 129, Slovenija. V sklopu 29 trgovin po Sloveniji tako izdelke, ki so ostali neprodani in so primerni za uživanje, predajo za razdelitev med pomoči potrebne. V letu 2017 načrtujejo nove investicije v širitev prodajne mreže, ki bo med drugim vključevala tudi odprtje že 100. trgovine v verigi trgovin SPAR in INTERSPAR.

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Zgodovina

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Začetki zgodbe o družinskem podjetju Vovko segajo v leto 1969. Kljub skromnim začetkom jim danes, skoraj pol stoletja pozneje, zaupa več kot 50 tisoč kupcev letno ter številni ugledni domači in tuji partnerji. Tradicionalno je njihov glavni trg Slovenija, kjer jih poznajo po kakovostnih izdelkih in storitvah s področja varnosti, vedno pogosteje pa se omenjajo tudi na tujih trgih. Poleg proizvodnje visokokakovostnih protivlomnih vrat ter zastopanja in distribucije vodilnih znamk izdelkov s področja vratnega in stavbnega okovja ter varovanja ljudi in premoženja podjetje izvaja tudi kompleksne projektne rešitve za kontrolo pristopa.

Dosežki

Vovko je svoja prva certificirana protivlomna vrata predstavil leta 2001. Danes je pooblaščeni partner in

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distributer uglednih blagovnih znamk, kot so: Iseo, Salto Systems, Dieckmann, Silvelox, Wertheim, Dorma Kaba, Ghidini, Olivari, Martinelli in številnih drugih. Po vsej državi ima razvejano distribucijsko, maloprodajno in servisno mrežo. Dežurna tehnična služba nudi pomoč in intervencije v sili 24 ur na dan, in to 365 dni na leto. Družba je svoj ugled in prepoznavnost zgradila na strokovnosti ter zagotavljanju kakovostnih izdelkov in storitev. V svojo podjetniško kulturo so kot neločljiv del vključili etično, socialno in družbenoodgovorno ravnanje. Verjetno je bila tudi zato blagovna znamka Vovko izbrana za Superbrand že drugič zapored. V podjetju si to štejejo v čast, in sicer kot potrditev za vse vloženo delo pa tudi kot spodbudo in zavezo za nadaljnje izboljšave v prihodnje. Izzivov jim gotovo še dolgo ne bo zmanjkalo, dela pa imajo dovolj že za naslednjih 50 let, radi pravijo v šali.

Zgodba o podjetju Vovko je družinska zgodba. Je zgodba o strokovnosti, predanosti in o izkušnjah, zgodba o odličnosti. Vse skupaj se je začelo, ko se je Jože Vovko odločil odpreti ključavničarsko delavnico v zapuščenem kiosku sredi Maribora. Po nekaj letih trdega dela, pogosto pozno v noč, je posel počasi začel cveteti. Ker je bilo takrat služenje vojaškega roka še obvezno, pa je moral Jože svoje podjetje in poslovanje za več mesecev prepustili zaposlenemu ter oditi v vojsko. Tam je večino časa odslužil kot mehanik za lovska letala. Ko se je vrnil v Maribor, je svojo delavnico našel zapuščeno. Čakalo ga je le kup neplačanih računov in dolgov. Brez prebite pare v žepu mu ni preostalo drugega, kot da je zavihal rokave in začel delati, kar je znal najbolje daleč naokrog – izdelovati ključe in prodajati varnostne izdelke. Z delavnostjo in vztrajnostjo mu je uspelo. Dolgove je kmalu poplačal, nato pa je svoj ključavničarski posel preselil v Ljubljano in ga začel širiti. 1981 se torej zapre poslovalnica v Mariboru. Hkrati Jože Vovko odpre poslovalnico v Ljubljani na tržnici Moste. 1988 se odpre poslovalnica Nama. Poleg izdelave ključev ponuja tudi izdelavo mehanskih sistemov zaklepanja. 1994 se odpre poslovalnica Ledina. 1995 se podjetje začne ukvarjati z uvozom in veleprodajo kljuk, varnostnih garnitur, cilindričnih vložkov in drugega okovja. 1998 se sedež podjetja preseli na današnjo lokacijo na Setnikarjevi 1 v Ljubljani. Hkrati se tam odpre tudi trgovina. 2001 podjetje v prodajni program vključi certificirana protivlomna vrata. 2006 podjetje odpre lastni razstavni salon z varnostnimi artikli, oblikovalskimi kljukami in z drugimi rešitvami s področja stavbnega okovja. 2009 se odpre poslovni objekt v Logatcu, namenjen predvsem skladiščenju vse bolj razširjenega prodajnega programa. 2012 podjetje predstavi novo lastno blagovno znamko

kakovostnih in ugodnih izdelkov V-LINE. 2014 se odpre nov razstavni salon protivlomnih vrat. Sledi predstavitev nove linije protivlomnih vrat Platinum, ki hitro postanejo prodajna uspešnica. 2015 podjetje začne prodajati novo linijo elektronskih pametnih ključavnic SALTO SYSTEMS XS4, ISEO Zero1 in digitalni cilinder ISEO LibraSmart. 2016 podjetje začne prodajati sistem kontrole dostopa v oblaku »CLAY by SALTO« in linijo izdelkov XS4 2.0 & »JustIn Mobile Key«. Gre za svetovno novost, ki je bila predstavljena premierno v regiji. 2017 podjetje začne prodajati nov sistem ključev v oblaku »SALTO KS – Keys as a service« in družino pametnih kljuk »XS4 ONE«.

Izdelki

Ponudbo družbe na področju varovanja dostopa in stavbnega okovja odlikujejo raznolike in tehnološko napredne rešitve, prilagojene potrebam posameznih skupin uporabnikov. Celoten spekter ponudbe obsega izdelke in rešitve za zasebne in poslovne uporabnike: 1. Izdelki in dodatki za varnost – elektronski in mehanski. 2. Certificirana protivlomna vrata za hiše in stanovanja. 3. Pametne brezžične in brezstične ključavnice nove generacije. 4. Elektronski in mehanski sistemi, rešitve za kontrolo pristopa in projektni inženiring. 5. Pregovorno odlična tehnična pomoč in podpora ter brezplačno strokovno svetovanje. 6. Intervencije v sili 24/7, klicni center 080 in dobro razvejana servisna mreža. 7. Nudijo do 10 let garancije na izdelke in storitve, na izbrane tudi trajno.

Nedavni razvoj

Podjetje Vovko je že vrsto let eden vodilnih ponudnikov certificiranih protivlomnih vrat. Najnovejša linija protivlomnih vrat PLATINUM, ki so rezultat lastnega znanja in dolgoletnih izkušenj, je hitro postala

prodajna uspešnica. Kakovostni in cenovno ugodni izdelki so združeni pod lastno blagovno znamko V-LINE. Vse bolj pa prodajna uspešnica postaja tudi najnovejša linija elektronskih pametnih ključavnic in digitalnih cilindrov kakor tudi celovit sistem napredne kontrole dostopa in storitev ključev v oblaku. Kljub še vedno pretežnemu povpraševanju po mehanskih rešitvah, ki predstavljajo več kot 90 odstotkov prodanih proizvodov, se je v zadnjem času najbolj povečalo zanimanje ravno za pametne ključavnice in sisteme elektronske kontrole pristopa. S pojavom kakovostnih in zanesljivih baterijsko napajanih rešitev, ki za ključe uporabljajo tehnologijo RFID/NFC (enako kot nove brezstične plačilne kartice), se zaupanje v pametne elektronske pristopne sisteme hitro povečuje. Edinstvena napredna tehnologija mobilnih ključev in kontrole pristopa v oblaku podjetju odpira neskončno novih možnosti za razvoj in širitev na nove trge.

danes 30 zaposlenih in posluje na petih različnih lokacijah, ki vključujejo maloprodajne trgovine, razstavni salon, logistični center, tehnični servis in proizvodnjo.

www.vovko.si

Promocija

Promocija blagovne znamke Vovko je neločljiv del njihove obsežne oglaševalske kampanje, ki vključuje tiskane medije, radio in TV, jumbo plakate ter internet. Znani so po kreativnih in zanimivih oglasih, reklamah, strokovnih člankih in novicah s področja varnosti ljudi in premoženja. Z leti so nedvomno postali najbolj prepoznavno podjetje v panogi, težko boste srečali osebo, ki še nikoli prej ni slišala za njih. Izbor sloganov njihovih oglaševalskih kampanj ima verjetno tudi nekaj zaslug pri temu, kot na primer... »Konec strahu. Nihče ne vlamlja kjer zaklepa Vovko«.

Vrednote blagovne znamke

Varno, lepo, kakovostno. To je slogan podjetja Vovko, ki je že skoraj pol stoletja sinonim za najkakovostnejše izdelke in rešitve s področja varovanja ljudi in njihovega premoženja. Pri Vovku so zavezani najvišjim standardom kakovosti, poleg tega pa vedno stremijo k vrhunskemu dizajnu in eleganci. Pri zagotavljanju varnosti so vedno brezkompromisni. Podjetje ima

ALI STE VEDELI...

Vovko Družba Vovko je izdelala in vgradila že več kot 10.000 kakovostnih protivlomnih vrat. Eden izmed prvih ključev, ki jih je pred skoraj 50 leti v svoji prvi delavnici izdelal Jože Vovko, še danes odklepa svojo prvotno ključavnico. Če bi vse ključe, izdelane v podjetju Vovko v skoraj pol stoletja, poležali drugega na drugega, bi krepko presegli višino naše najvišje gore Triglav. Družba Vovko slovi kot dober in reden plačnik; v vsej svoji zgodovini ni imela blokiranih računov in ni zaznala zamude pri izplačilu plač zaposlenim niti za en sam dan.

SUPERBRANDS

"People do not buy goods and services. They buy relations, stories and magic." Seth Godin

SUPERBRANDS

victories, that is why more and more companies recognize this as an opportunity to present their portfolio.

Achievements

The major success of the EkipaSN in daily increased number of satisfied readers. It is well known abroad as well, since it is referred in various sports media worldwide such as the most influential Spanish sports daily Marca, with daily audience of 2.5 million readers, A Bola, Portugal daily with tradition of 70 years, Diario AS (210.000 issues per day), Italian La Repubblica (300.000 issues per day), MediaGol, which is a web part of influential La Gazzetto dello Sport and Tuttomercatoweb one of the most frequently visited football related web pages in the world. EkipaSN is regularly followed by the most influential global media such as The Guardian, The Times, ESPN, Sky Sports, Daily Mail. EkipaSN with its team of dedicated journalist and professionals will pursue to create exclusive sports stories with significant influence home and abroad. By selection of its contents and means of presentations it will listen to wishes of its readers and most of all, enhance the interest of sports as an ambassador of sports in Slovenia among new readers.

History

Market

As EkipaSN is the only sport daily newspaper in Slovenia, it has no real competition, however it pursue the continuous improvement, revealing new channels to reach its readers and business partners and building long term partnerships. Slovenes are a nation that value sport and sportsmen, loudly supports them and celebrates their successes. All this is reflected in the attitude of EkipaSN readers and contribute to excellent marketing opportunities. Trends are positive

SUPERBRANDS

was well. Due to the positive toward sport events and spirit that an important part of healthy and contemporary lifestyle, companies are more and more deciding to be sponsors of sportsmen and sport clubs. All this results in an increased demand on advertising in the only sports daily, above all during major sports events and successes of local competitors. Advertising in sports contents, combined with successes of local sportsmen gains additional importance and visibility while linking emotional dimension during sports

Daily newspaper was established in 2015 by merging two major sport editions Ekipa, a sport daily that was a pioneer among sport media and Sportske novosti, internationally recognized Croatian newspaper. Merging of both newspapers was reaching beyond sport or administrative boundaries, since the step was made, which the politics was pursuing for years â&#x20AC;&#x201C; bringing Slovenia and Croatia closer together.

Product

In Slovenia EkipaSN has a similar role as other major sports media in their respective countries: L'Equipe, La Gazzetta dello Sport, Marca, As ... By joining the best from both newspapers from Slovenia and Croatia, EkipaSN reached the position of the first and

only sports daily in Slovenia and therefore significantly increase its readers base.

Recent Developements and Promotion

EkipaSN sports daily publishes some of its printed contents within the ekipa24.si portal edition along with some additional contents that may be effectively presented by multimedia and are therefore interesting for online readers. Colleagues of EkipaSN sports daily are also following development of technology and present their contents on various platforms. Publishing of EkipaSN sports diary is accompanied by constant promotion activities, which take place in a variety of media within Media24 group (daily reporting on Radio Aktual, one of the most popular radio stations in Slovenia, links to the most widely read Slovenian magazines such as Zvezde, Zarja, Avenija, Vkop, Maja … and one of the best-selling daily newspapers in Slovenia, Svet24), the introduction of EkipaSN

newspaper was accompanied by a notable communication campaign, which included both television and radio, print and online ad as well as billboards and citylights. EkipaSN sports daily is a media sponsor of many major sport and music events, while colleagues of EkipaSN sports daily play in the Business Football league that is organized under the Football Association of Slovenia framework.

daily Sportske novosti. EkipaSN magazine, complements the success story of EkipaSN sports daily is published monthly as an attachment to the newspaper or as a standalone edition and brings its readers more in depth sports contents on illustrated pages.

www.ekipa.svet24.si

Brand Values

EkipaSN sports daily also improved in terms of contents, because readers can find everything about sports. Daily updated results from various fields, various in depth reviews, exclusive interviews with major sportsmen worldwide as well as reports, comments and columns of recognized writers. Due to large interest of readers, EkipaSN magazine joined EkipaSN newspaper in the same year. In such way the tradition of SN revija is respected, which was published in seventies and eighties by Croatian sports

THINGS YOU DIDN'T KNOW ABOUT...

EkipaSN Goran Obrez, a former sports editor of the Ekipa sports journal and current editor of the sports daily EkipaSN about the merger of Ekipa in Sportske novosti sports newspapers: ”Ekipa will get some legendary sport reporters from SN. It will gain an extensive coverage of international sports including the respectable 70 years of tradition with the newspaper that is already considered exceptional internationally. By this, it gains numerous experiences, excellent international network and exclusive contents.” Zvonimir Boban, former CEO of Sportske novosti, in an interview in the first issue of EkipaSN sports daily: ”With all due respect to people who have tried the Slovenian edition of Sportske novosti so far and fought their best, there is no doubt that Ekipa sports newspaper in plays much better in Slovenia for several reasons. Ekipa ensures an elevated level and more objective view on Slovene sport, therefore its contribution in the merged newspaper in clear and significant.”

SUPERBRANDS

Market

Lidl, which is part of the Schwarz Group (Schwarz Gruppe), is an international retail chain carrying food and non-food products, which is active in 30 countries and has a total of over 10,000 stores in 28 countries around the world. Lidl Slovenija is part of the Lidl: with 49 stores, it has more than1,300 employees. For ten years now, Lidl Slovenija has been strengthening its role as the most affordable provider of everyday products. With its attractive offer of products and intensive co-operation with the local environment, Lidl has become a brand recognisable for high-quality and affordable products, a friendly purchase experience, as well as socially and environmentally responsible practices.

Achievements

Shoppers: Since its entry in the Slovenian market, Lidl Slovenija has recorded more than 160 million purchases. Lidl operates on a simple principle: top quality at affordable prices. Quality of products: Lidl does not make compromises when it comes to product quality, which has been confirmed with sensory tests conducted on more than 80 of its products by experts at the Biotechnical Faculty of the University of Ljubljana. They have also won numerous gold awards given by the Bakery Section of the Chamber of Commerce and Industry of Slovenia. Awards for excellent HR practices: As the first retailer in Slovenia, Lidl was certified as Top Employer Slovenia 2017 and Top Employer Europe 2017 by the international Top Employers Institute, thus joining this elite group. In 2016, for the third consecutive year in a row, Lidl became one of 42

SUPERBRANDS

the finalists for the national best employer award (Golden Thread) in the category of large companies. The company also obtained the basic Family-Friendly Enterprise certificate in 2014. Awards for social responsibility Lidl Slovenija has won three awards for social responsibility (Horus). They won the Horus award for social responsibility in 2014 and became finalists for the same award in 2015, and won the Horus award for the most socially-responsible project in 2016, which they carried out together with the Sports Federation for the Disabled of Slovenia â&#x20AC;&#x201C; Paralympic Committee of Slovenia Awards for projects: For its excellent activities in the areas of marketing in general, content marketing, social media marketing, public relations and social networks, Lidl Slovenija has received numerous awards. Among them, the Marketing Excellence Award, several national and international awards for Lidl's corporate magazine Preprosto, several awards for Facebook communications, and the Sporto sponsorship award

for co-operation with the Sports Federation for the Disabled of Slovenia â&#x20AC;&#x201C; Paralympic Committee of Slovenia.

History

Lidl was created in the 1930s as a wholesale grocery business. Lidl opened the first stores in the 1970s in Germany. Today, Lidl is Europe's fastest-growing supermarket chain. Lidl entered the Slovenian market in 2007. At that time, the company had slightly more than 600 employees. By 2017, when Lidl Slovenija is celebrating its 10-year presence in Slovenia, the number of stores and employees doubled.

Products

Lidl Slovenija has more than 1600 food products in its regular offer, with own-brand products being in the forefront. This concept allows Lidl to better control product quality, as well as to maintain the most competitive prices in the local market. They have good relations with more than 120 Slovenian suppliers, and the share of locally-produced items has been on a continuous increase. They feature also non-food offers, such as cycling, gardening or DIY items. There is something for everyone, and the popularity of the above-mentioned offers proves that this strategy is succeeding.

Recent Developments

Modernisation for an even more shopper-friendly experience: Lidl Slovenija has expanded and modernised its sales network over the last year. In accordance with their new development concept, a gradual renovation of stores was started in 2016. With this, all Lidl stores will embrace the

principle already well established throughout the company – to provide top-quality products and affordable prices. Tomaž and Ema: Wishing to introduce shoppers, both children and their parents, to the joy of cooking, Lidl Slovenija has launched a project featuring Tomaž and Ema. The chef, Tomaž, and a nine-year-old Ema at his side, create interesting family recipes, introducing all family members to a variety of ingredients, seasonality, quality indicators and also cooking techniques. Lidl's sustainable commitment to shoppers: Last year, Lidl Slovenija made three undertakings to ensure a better quality of its products. As the first retailer in Slovenia, they undertook to offer on their shelves, by 1 July 2017, only eggs that have at least the "barn" standard. They further undertook to reduce, by 2025, added sugars and salts in all their own-brand products by 20% altogether. They also committed to the sustainable use of fish, shellfish and related products, and to the protection and preservation of global marine ecosystems. Lidl's home-made offer: In 2016, Lidl Slovenija offered co-operation to Slovenian boutique producers, entrepreneurs and craftsmen. They launched a project entitled Lidl's home-made offer, and invited them to participate. They selected the best-quality and most innovative products, and put them on Lidl shelves in Slovenia. Lidl theme weeks: Global delicacies offered by Lidl have become very popular among shoppers. Within "theme weeks", they offer products from a selected part of the world, e.g. Asia, Spain, Italy, Germany, France, US, etc.

Promotion

Relationships with shoppers and a broader public are extremely important for a retailer such as Lidl Slovenija. In addition to the regular promotional leaflet sent to numerous Slovenian households, as well as direct marketing communications, there is also a popular mobile application. They have also approached in a responsible manner direct communications via social networks. They have their profile posted to and actively communicate via Facebook, Twitter, LinkedIn, Snapchat, Instagram and YouTube. The activities of Lidl Slovenija on these platforms are aimed at building a relationship with users, developing their brand loyalty.

Brand Values

Employees: Numerous awards for excellent HR practices prove that Lidl Slovenija takes care of employee satisfaction through HR and development projects. Lidl Slovenija offers its employees job safety, task diversity, attractive remuneration and excellent promotion opportunities, be it locally or internationally. They are proud of numerous HR projects, which ensure employee development and talent management, while they ensure health at work by means of a comprehensive health promotion project. Remuneration at Lidl Slovenija is stimulative and above the average of the

retail sector. Employees are also paid additional pension insurance. Within the family-friendly certificate, the company has implemented more than 20 measures for the benefit of Lidl's employees and their families, who are otherwise offered many other benefits as well. "Creating a better world" – a sustainable initiative Lidl Slovenija launched a sustainable initiative "Creating a better world" in 2013 (www.boljsi-svet.si), showing its commitment to social responsibility. Setting a positive example, they encourage participation of employees, suppliers, partners and shoppers. Within this sustainable initiative, Lidl Slovenija cooperates each year with more than 250 organisations in the fields of humanitarian aid, sport, education, environmental protection and the like. Shoppers' trust: The range of products that Lidl Slovenija offers on its shelves must meet the requirement of sustained quality. They closely monitor market prices and regularly adjust their own prices to fit their main mission – to offer the best ratio quality-affordable price. They also adjust their operations and business processes so as to meet shoppers' needs. Their Customer Service diligently addresses shopper's questions, proposals and complaints. As the only retailer in Slovenia, they offer a timeless guarantee: if shoppers are not satisfied with a

non-food own-brand product, they can return it with the receipt at any time. The only exception are technical products with a manufacturer's warranty, but Lidl will still assist their shoppers in exercising their consumer rights. A friendly purchase experience: One of the values pursued by Lidl Slovenija is to offer a friendly purchase experience. This includes the shortest possible wait times at checkouts, renovation of stores and expansion of store network, as well as employee satisfaction and product quality combined with affordable, shopper-friendly prices. Product quality and safety: All own-brand products must undergo demanding tests before being put on shelves. For a relationship to begin, the supplier must first show the internationallyrecognised IFS Food certificate. The suppliers who want to offer their products at Lidl's market must have the GLOBAL G.A.P. standard. Once on the shelf, the quality of products is regularly checked by independent accredited institutions, and Lidl itself also regularly conducts unannounced inspections of producer facilities. They also carry out regular internal expert sensory assessments and organise consumer assessments. Relationships with business partners: As members of a B2B initiative, Lidl Slovenija endeavours to follow commendable business practices in their relationships with all stakeholders. They further consolidate their solid business relationships by ensuring complete compliance, and have engaged an anti-corruption confidant to protect their good name.

www.lidl.si THINGS YOU DIDN'T KNOW ABOUT...

Lidl Slovenija Lidl Slovenija has more than 1600 products in its regular offer. On top of this, they have weekly promotions offering "in&out" products at attractive prices for a limited period or until stock lasts. Each store has "freshness minders". They are tasked with the continual checking of product quality and freshness, for example fruits and vegetables, fresh meat and the like. Lidl Slovenija has one main logistical centre in Slovenia which covers an area exceeding 30 thousand square metres. Lidl Slovenija co-operates each year with more than 250 organisations in the fields of education, culture, sport and humanitarian aid for humans and animals. All units of Lidl Slovenija (stores, offices) are part of the UNICEF safe point network, offering protection, assistance or advice to children in distress.

SUPERBRANDS

Market

Mercator, a modern retailer that is always near Customers in Slovenia visit more shops on a monthly basis than almost anywhere else in Europe. It is a considerable challenge to gain and retain customers, but Mercator has always had many challenges, which have kept the company in stronger, better shape, and the happiness the successes bring has also been much greater. In the last five years Mercator has not only been able to defend its market share, but also its special place in the hearts of its customers. With its customized product range, Pika loyalty program, renovated shops, and competitive prices Mercator remains the regular choice for most customers. With excellent locations of its stores across Slovenia it is literally the nearest neighbourhood merchant. The commitment to products of domestic suppliers is also

a clear and long-term choice in Mercator's product range. Due to the traditionally high level of service, which is primarily characterised by professionalism and friendliness of staff, Mercator also remains the "best neighbour."

Achievements

The best Mercator in the world Mercator's new strategy meets five key promises to customers: providing value for money, providing the best product range, the best local range, the best fresh range, and ensuring the best service. Mercator is particularly perceived as the best provider of domestic, Slovenian products. It is also very pleasing that most Mercator customers trust the products of Mercator's own brands (Valicon, May 2016). Mercator's Pika card is also the most recognised

loyalty program in Slovenia, and it is perceived as the best loyalty program as well. The number of Pika card holders grew in the year 2016. Especially loyal Mercator customers are older and retired, but younger Mercator customers discover new ways of shopping not only in the Mercator online shop, which has been operating for over 16 years, but also with the service M Sken and M Sken Mobile. Help in the M contact centre is available to customers 24 hours per day. The numerous awards are therefore not surprising, as they are the result of opinions of the professional public as well as customers. The recognition of an independent international organisation, IGD, especially made an impact with the ranking of Mercator Šiška as one of the best shops in the world.

History

Since times past Mercator's story goes back to the year 1949, when the wholesale Živila Ljubljana company was founded – a predecessor of the Mercator Group. More than 68 years ago, Mercator offered 40 kinds of products, but today Mercator has more than 40 thousand kinds of products on its shelves. Following the expansion on markets in the region, in 2014 Mercator became part of the Agrokor Group, and is therefore able to meet the wishes and expectations of its customers with renewed energy. Mercator is constantly adapting to the market, but at the same time it remains a retailer that people feel is their own.

Products

Quality first also for own private labels Mercator offers to its customers the widest choice of products and in addition it offers also its own range of private label lines. Product brands Mercator, Lumpi, Bio Zone, Special Moments, Olea and Dax are among the most popular in Mercator. A recent survey 44

SUPERBRANDS

showed that most of Mercator's customers trust Mercator brands (Valicon, May 2016). The first reason for this choice is proven quality at affordable prices. Wide range of domestic suppliers as well as short transport routes also assure freshness of the products. In developing its brands Mercator cooperates only with the best and trusted suppliers. More than 70% of most sold Mercator own brands' products are of Slovenian origin and for this purpose Mercator cooperates with more than 140 Slovenian producers and, indirectly, also with hundreds of small producers and farms.

Recent Developments

Constant development and new opportunities Mercator's wide and diverse product range is increasingly faced with modern methods of shopping that save customers time and effort, lighten their errands, and are less stressful while adding fun, as well as the feeling that the retailer made an effort especially for them. The consumer wishes to be involved in interaction at the time of the purchase, and wishes to experience something that the purchase of products alone cannot make them feel. Accordingly, a Mercator store is no longer a neutral space with shelves of products, but a place for experiences that indulges all the senses, as they say in Mercator. That is why innovation is one of the most important points of Mercator's competitive differentiation. In the year 2016 and to the beginning of the year 2017 Mercator redesigned more than 100 of its shops in various formats, from small neighbourhood shops to the large hypermarkets. The best example of innovation and variety is certainly the renovated Mercator Šiška, which represents a new standard in modern and customer-adjusted sales spaces. This has also been observed by the experts at IGD, an independent and non-profit research and educational organisation, which is also the leading professional organisation in the field of commerce. That is why Mercator Šiška is on a list of 15 shops from around the world, from Sydney to Toronto, from Buenos

Aires to Shanghai, which, according to IGD, must be visited this year. Similarly, Mercator's offer We Love Local was designated a global trend in the British magazine Monocle. Locality is not only a marketing strategy for Mercator, because in its more than 300 shops it offers more than 1000 kinds of products from smaller local suppliers and farms. The products are similar to those at local markets, mostly prepared according to traditional recipes and practices. These products can be scanned by customers with the mobile application M Sken Mobile, which Mercator was the first in Slovenia to offer, and with that it joined the other early European retail chains with this type of service. Furthermore, Mercator's innovative solutions are constantly being incorporated into its services and products, gradually changing, building, and adapting to the needs of the customers, while replacing outdated solutions with new ones. Thus, Mercator is continuously improving the shopping experience along with its effectiveness, to be able to offer to customers the things they need and want, as well as those things, which have added value in a given moment. And that is how Mercator develops its shops to adjust to the needs of the customers.

Promotion

Experiences, surprises, encounters Mercator's mission goes far beyond the store shelves. Not only does it enable growth and development for the smallest of manufacturers with various projects, and contributes to the development of the local environment, but it also notably supports humanitarian, sports,

and educational projects. A very notable campaign was Jump over to Mercator, support our ski jumpers, in which Mercator in 2016 and 2017 together with consumers dedicated a part of the earnings to the development of Slovenian ski jumping – for a selected jumping type, as well as for the young talent. Mercator's festive caravan was also special in anticipation of the year 2017, in which Mercator's employees visited 17 Slovenian towns in one day, and with a theatre performance and gifts surprised 2017 children. Special surprises were also prepared by Mercator for the television shows Dan najlepših sanj and Slovenski pozdrav. And because in Mercator Šiška shopping becomes an experience, the beloved actor from the Austrian television series Der Bergdoktor, Hans Sigl, was a guest in Slovenia, hosted by Mercator Šiška. About 5000 fans from all over Slovenia came to meet him there. Mercator developed and expanded its meaning from a synonym for a local shop into a brand that accompanies consumers in their everyday and special occasions.

Brand Values

See you at our Mercator Familiarity and locality, trust and quality, dedication and passion, inspiration and shared experiences are values that Mercator passes on to its customers. With the Mercator Pika card their loyalty is rewarded, and with interest-free payment deferral they are always offered help. Mercator shows support for local winners and national champions. Loyal customers see Mercator as the best neighbour, who is trustworthy and available for them in times of need. The elderly, who in some Mercator centres can visit the Golden Corner for "Golden Generation" activities, as well as families, who find warm prepared meals for lunch or dinner in the deli section, or the young, who can buy a prepared grab&go lunch in their neighbourhood Mercator shops, or use the M Sken Mobile application. In addition to the friendly and qualified staff, it is also the emotional attachment of the customers that is an immeasurable and infinite dimension of the value of the name and brand of Mercator.

www.mercator.si

THINGS YOU DIDN'T KNOW ABOUT...

Mercator It is good to be first In its history, Mercator was first in many things in Slovenia. Mercator was the first after World War II to receive authorisation for the import of coffee, tea, rice, spices, citrus fruit, and fats. It was the first to have a petrol station in the 1950s. It was the first to sell kiwi fruit. It was the first to introduce a loyalty card, Pika, an online store with everyday products, and self-service checkouts. It was the first retailer to popularise the use of reusable shopping bags through the campaign Environmentally Friendly Neighbour. Mercator was the first to introduce selfscan technology to customers. It was the first to specifically promote its product range and products of small local producers and growers. It was the first to develop the concept of a shop as an experience and introduce mobile self scan in Slovenia.

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Market

The core business of OMV Slovenia is trading with petroleum products, which is successfully complemented with the wide range of sales services and products. There are 106 gas stations in Slovenia and are considered as modern multifunctional centres with a wide offer for mobile customers across Slovenia. An OMV gas station network is organized on the principle of franchise business system - individual gas stations are managed in partnership and run by carefully selected partners. OMV Aktiengesellschaft is one of Austria's largest industrial companies limited and international integrated oil company for oil and gas. OMV Group's business segment of »Refining and marketing « is active in as many as 11 European countries with a total number of 3,800 filling stations, while OMV is also present in the business segment of oil »Exploration and extraction« with its wide international portfolio.

Achivements

OMV's business is based on the We Care More philosophy and puts the guests' satisfaction and the quality of products and services first. Within the OMV Smile&Drive Loyalty Club connecting the most loyal OMV Slovenia guests, more than 320,000 members joined the Slovenian OMV family. In 2016, OMV Slovenia also received The Business Women Friendly Company Award by Managers' Association of Slovenia, proving the company's success in the field of balanced management. Both in Slovenia and abroad, OMV is also committed to fair trade and is bearing the Fair Trade seal of approval for its VIVA Cafe, served at all OMV VIVA filling stations.

History

When we talk about the history of OMV, we have to go back more than half a century – to the year 1947, 46

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when the first Istrabenz gas station opened in Koper. The company later expanded its business to other fields, but the main activity remained trading with oil and petroleum products. In 1973 Istrabenz was covering 12 percent of all Slovenian demand for petroleum products and had a total of 30 service stations. In 1992, based on a recapitalization contract with Austrian OMV AG Vienna and Croatian company INA, OMV Istra, d.o.o. Koper was established. At the same time, they had started the franchise system for service stations. In 2004, OMV AG became the majority owner of the company then renamed to OMV Slovenia, d.o.o.

Product

OMV Slovenia is innovating in line with the needs and demands of the market. In the 130-year history of motorized mobility, we have witnessed continuous development of engine technology and fuel quality, and OMV played a leading role in this process with the unleaded petrol and desulphurisation of fuels in Austria, where the company's own department for research and development of fuels is based. In order to offer the highest quality products and maintain high production efficiency, their refineries had obtained the latest technologies and innovative processes. Today, the fuels have certainly greatly improved and further improvement is expected in the future, according to following the progress in engine technology and changes in the requirements for fuels. In close cooperation with leading partners from the automotive industry, OMV is therefore constantly exploring the future performances of fuels, while offering the Slovenian market the highest quality OMV MaxxMotion 100plus fuel, which meets the most stringent requirements of the automotive industry, as defined in Worldwide Fuel Charter Category 5.

Recent Developments

OMV Group constantly strives to develop technologies of the future, since they believe that eco-innovation will contribute to higher profitability and sustainable development in the long run. When developing new products OMV focuses primarily on biofuels and hydrogen, which are developed in accordance with the environmental requirements and regulations and will enable the future of mobility. OMV Group is a pioneer in stations, where guests can fill their vehicles with hydrogen. In the light of changing demands of the automotive industry, OMV is working with many professional institutions in search for solutions like how to obtain hydrogen from sunlight. In accordance with the needs of the market, development of products at OMV is on course to ensure sustainable mobility of the future. The environmental protection is a key aspect in the management of the OMV Top Wash car washes, because they use chemicals tested in accordance with the environmental requirements. Modern technology allows washing of cars by using 80% of recycled water, contributing to saving drinking water and ensuring a minimum amount of waste water.

Promotion

OMV Slovenia regularly carries out promotional activities, which connect guests of OMV filling stations and its employees. OMV Smile & Drive loyalty club gathers all its members and enables them to collect loyalty points and enjoy numerous benefits and even free products. OMV Slovenia organizes its promotional activities in cooperation with its business partners and creates additional value to the customers. Furthermore, OMV strives to be actively involved in local events, since one of their main business principles is the responsibility towards natural and social environment. OMV Slovenia is committed to corporate social responsibility through the implementation of projects organized in cooperation with the Slovenian Association

of Friends of Youth and Ana's Little Star Fund; and this way helps mainly children from socially disadvantaged environment. A part of the funds goes to the sponsorship of sporting and cultural events; they are proud for becoming a diamond sponsor of the Ljubljana Marathon in 2014.

Brand Values

The company's diverse retail and wholesale network includes business centres in all major Slovenian cities and 106 modern retail filling stations. OMV Slovenia directly employs 75 persons and creates another approx. 700 jobs through its network of gas stations. Globally, OMV Slovenia is a part of the Austrian OMV Aktiengesellschaft, one of the largest industrial companies in Austria listed on the stock exchange. OMV's modern gas stations represent a multifunctional service centres, 36 of which are proud to have a VIVA offer bringing the guests premium VIVA Cafe FAIRTRADE coffee drinks and other tasty and healthy culinary delights. The OMV filling stations

guests enjoy the option of paying bills, paying in sports betting, purchasing event tickets and much more, enabled by the Multipoint. At selected gas stations, guests can also use the GLS bundled services and Western Union service. Special features of OMV filling stations are the OMV Top Wash car washes, since OMV uses a superior cleaning technology and offers a gentle but thorough cleaning by its standardized and optimized programs. To thank the guests for their loyalty, OMV Slovenia have founded the OMV Smile&Drive Loyalty Club in 2014, which had been extremely wellreceived both abroad and in Slovenia; and now counts more than 320,000 members. The club members can redeem their collected points when choosing among many products and services, and OMV Slovenia also regularly prepares exclusive offers collections of renowned brands that the members of the loyalty program are able to buy at a significantly lower price. The members of the OMV Smile&Drive Loyalty Club can purchase certain products

completely free of charge only by redeeming loyalty points with no extra charge.

www.omv.com THINGS YOU DIDN'T KNOW ABOUT...

OMV That OMV Slovenia and the members of the OMV Smile&Drive Loyalty Club donated more than 83 tons of food in the past three years to Slovenian families in social distress That OMV Slovenia gives 10 years of free OMV MaxxMotion fuel to a lucky winner every year That OMV Slovenia in 2016 won the Business Women Friendly Company Award

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Market

The July 2016 survey has shown that for the first time in history, Radio Aktual became the most popular radio station throughout Slovenia. Radio Aktual is a unique radio station in Slovenia, playing songs reminiscent of its listeners’ best summer moments. This music is obviously very popular among listeners, since their numbers are constantly growing. There are now over 200,000. The content, music, spontaneity, enviable loyalty of its listeners, and sold-out events have launched it among the record holders in Slovenian radio. In two years, the ratings for all Radio Aktual frequencies increased by over 300 percent. Before Radio Aktual, no other commercial, region, or national radio station achieved this! All Aktual employees declare as one that the best radio station would not exist without the best listeners, who help them with comments, praises, and criticism, spurring them to improve the radio station every day.

Achievements

Radio Aktual has been one of the best-rated Slovenian

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radio station for a few years. It is renowned for its recognisable hosts, trendsetting radio production, impressive ratings, sold-out concerts, exceptional geographic coverage, and enviable marketing opportunities. Aktual’s music and hosts are always smiling, without any bad news, with lots of sunshine, sea, and bathing suits. The regular programme is further enriched by shows such as Aktual’s Ruckus and Friday’s Shindig, which launch listeners towards a weekend full of fun, laughter, and rhythm. Aktual is the first Slovenian radio station that plays a selection of entertaining hits from Slovenia and former Yugoslavia without restraint. The latest hits of Slovenian artists are included in The Loudest 5 chart, former Yugoslav hits in the Adriatic 10 chart, while reminiscing about the hits of the previous years with the Crazy 80s show. The team of experienced producers, bold editors, and popular hosts create an ambience felt by all its listeners. The listeners also help create the programme, since most of the content is tailored to meet the wishes of its listeners, who are rewarded throughout the year with various large and small prize draws. The content, music, spontaneity, enviable loyalty of its listeners, and sold-out events have launched Radio Aktual among the record holders in Slovenian radio. In two years, the ratings for all Radio Aktual frequencies increased by over 300 percent, which is an absolute record in Slovenian radio. Before Radio Aktual, no other commercial, region, or national radio station achieved this! In cooperation with its sister event organisation company, Event24, Radio Aktual organises the best events in Slovenia. Parties such as Aktual’s Birthday, Aktual’s Women’s Day,

Kumfest, and others attract thousands of visitors, selling out halls, and enjoy the best media coverage. Each year, Radio Aktual comes up with more and more new events that further strengthen the relationship between the radio and its listeners. With the Trusted Brand award, Radio Aktual joined the largest and most prestigious brands worldwide. With this recognition, we have proven than we are a trustworthy radio station.

History

Radio Aktual is a Slovenian radio stations, broadcasting since 1 January 2008 on the frequencies of the former Radio glas Ljubljane. According to surveys conducted by the Media Directorate of the Ministry of Culture of the Republic of Slovenia, Radio Aktual was the fifth most popular radio in Slovenia in 2013. According to surveys conducted by Media Pool, Radio Aktual became the most popular radio station in Slovenia in 2016. Frequencies: Radio Aktual Central Slovenia: 100.2 and 101.2 MHz Radio Aktual Štajerska: 104.8 MHz Radio Aktual Coast: 102.4, 102.8; 98.4 and 92.6 MHz Radio Aktual Studio D: 103.0 MHz Radio Aktual Kum: 98.1 MHz

Product

With its brand, Radio Aktual deftly navigates among the largest media companies, frequently participating as a sponsor at major sports events, parties, concerts, and other events. It offers its marketing space to all that wish to increase the recognition of their business and make their sales more successful. Because Radio Aktual is known for regularly monitoring and informing listeners about the conditions on Slovenian roads, renowned and established Slovenian companies often join as sponsors in providing this information.

Radio Aktual is considered a unique radio station where quality music always comes first. Music unlike the one you can hear on all other commercial radio stations, but music that lets listeners indulge in the sounds, reminding them of holiday and the best summer moments, while also including Slovenian music. One feature of Radio Aktual is that content is prepared on the fly, allowing it to be even more current; the radio station also does not use pre-recorded telephone conversations, but broadcasts live calls. And there is something else: while other radio stations build on one star presenter or a star pair of presenters, Radio Aktual prefers to entertain its listeners with a constantly smiling team, where everyone is equally important and indispensable. The unique path treaded by Radio Aktual in the Slovenian media space evidently turned out to be the correct one, since the survey showed that listeners favour radio stations with an alternative, innovative approach over those modelled after foreign commercial stations and set programming schemes, and prefer quality music reminiscent of holidays, seaside, and sun over foreign hits.

ratings for all Radio Aktual frequencies increased by over 300 percent. With the Trusted Brand award, Radio Aktual joined the largest and most prestigious brands worldwide. With this recognition, we have proven than we are a trustworthy radio station.

www.radioaktual.si

Promotion

Considering its success and ratings, Radio Aktual offers good competitive prices and top-of-the-line read or directed ads to advertisers. In its morning time slots, its frequently broadcasts shows on the topic of health and better and simpler life.

Recent Developments

In 2014, Radio Aktual recorded a 120 percent growth of its ratings, climbing to the very top among commercial radio stations in Slovenia (with 101,000 listeners), as shown by the summary of the radio stations survey Radiometrija, conducted by Media Pool (August 2013). According to Media Pool’s survey, Radio Aktual in July 2016 became, for the first time in its 8-year history, the most popular radio station throughout Slovenia!

Radio Aktual boasts with two best-visited – or better yet, sold-out – concerts in the Stožice Arena in Ljubljana. On March 8, the International Women’s Day, Radio Aktual organises a concert for their listeners – especially women – Aktual’s Women’s Day, inviting famous and successful musicians. At the end of the year, Aktual’s listeners can look forward to another concert, related to Aktual’s birthday. At the start of December, Radio Aktual organises a concert that is also famous for selling out in just a few days. This is Radio Aktual’s birthday. In addition to the two large concerts, Radio Aktual is also renowned for events in the field, also inviting its loyal listeners (Day of Happiness, Pillow Fight, etc.). For their work, Radio Aktual received all the highest media awards in Slovenia. In addition to select music, Radio Aktual also airs interesting radio sections, shows, and interviews. Weekly shows: Crazy 80s, Yugolov, Adriatic 10, and The Loudest 5. Sections: Animal Radio, Aktual’s Poet, Aktual’s Time Out, Music Duel, Trip Tip. Aktual’s listeners especially look forward to the weekend – or Friday, to be precise – when Aktual’s Ruckus starts off at 5 pm, and is followed at 8 pm by the largest panSlovenian party, Friday’s Shindig, which lasts until midnight. During Saturday evenings, the weekend party continues with the Mega Fest, which provides four hours of real party music for all generations and music tastes.

Brand Values

The July 2016 survey has shown that for the first time in history, Radio Aktual became the most popular radio station throughout Slovenia. In two years, the

THINGS YOU DIDN'T KNOW ABOUT...

Radio Aktual Radio Aktual is the successor to RGL. Radio Aktual includes significantly more Slovenian music in its programme than other large commercial radio stations in Slovenia. In two years, the ratings for all Radio Aktual frequencies increased by over 300 percent. In 2016, Radio Aktual became the most popular radio in Slovenia. Every year, Radio Aktual organises two large soldout concerts (10,000 people). Host Klemen Bunderla is the 2015 winner of the Slovenian TV show Your Face Sounds Familiar. Radio Aktual has a 24-hour live programme. Radio Aktual’s music programme is designed to relax, entertain, and above all to remind listeners of summer, sun, sea... Radio Aktual’s Facebook page is one of the most visited pages in Slovenia. Radio Aktual has two sister stations, Radio Veseljak and Radio Salomon. For its work, Radio Aktual received all the highest media awards in Slovenia. Radio Aktual received the Trusted Brand 2017 award and thus proved that it is a trustworthy radio station.

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Market

Sava Hotels & Resorts is a true contender in a highly competitive market, in which guests expect comprehensive, authentic, and personalised experiences with a touch of the local. In 2016, their destinations registered over 1,300,000 overnight stays in total. Although all destinations are linked by healthy thermomineral water, they address various target groups with a diverse range of interests and motives for their visit and with different products. It is therefore divided into Bled and the Pannonian thermal resorts, including Terme 3000 - Moravske Toplice, Terme Ptuj, Terme Lendava, Terme Banovci, and Zdravilišče Radenci. Bled attracts predominantly foreign tourists who come visit this true Slovenian pearl mainly for its breathtaking nature and for Lake Bled with its little island. 95% of all guests come from abroad (Italy, Austria, United Kingdom, United States, Canada, Croatia, Serbia, Russia, the Benelux countries, Saudi Arabia, and Kuwait). Terme 3000 - Moravske Toplice, Terme Ptuj, Terme Lendava, Terme Banovci, and Zdravilišče Radenci mostly receive guests who want to take care of their well-being and health, who want to socialise, experience something new. The healthy thermomineral water, aquatic fun, leisure activities, local experiences, and cuisine are the value added to vacations at every Pannonian destination. Their guests are predominantly families and couples with medium or medium-low purchasing power, except for Grand 50

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Hotel Primus of Terme Ptuj and Hotel Livada Prestige in Terme 3000 - Moravske Toplice, where the majority of guests are couples with higher purchasing power. 60% of all guests are Slovenians and 40% come from the following key markets: Austria, Italy, Croatia, Serbia, and Germany.

Achievements

The fact that Sava Hotels & Resorts is the largest and one of the best providers of holiday and leisure experiences in Slovenia is attested by the numerous awards and recognitions received by both Sava Hotels & Resorts and individual destinations. These are some of the most important achievements of the last years:: 2014 • Part of Lake Bled with the private beach of Grand Hotel Toplice in Bled receives the white flag. The

white flag is a symbol of clean water and lakebed and is awarded by the Global Underwater Awareness Association (GUWAA). • Jože Pucko, head of the Livada golf course in Terme 3000 - Moravske Toplice, receives recognition for exceptional achievements in tourism in 2014 at the Days of Slovenian Tourism. 2015 • Terme Banovci Wellness is the winner in the category of small centres in the Best Wellness in Slovenian 2015 competition organised by the TV show Dobro jutro of the national broadcaster RTV Slovenia. • The Terme Banovci water park comes in third among medium-sized thermal water parks and the Terme 3000 - Moravske Toplice water park comes in third in the category of best large thermal water parks in Slovenia in 2015. The Best Water Park competition is organised by the TV show Dobro jutro of the national broadcaster RTV Slovenia. • Sava Turizem d.d. receives the Brand Leader 2015 award for the best tourism company in SouthEastern Europe. • Camping Bled is again among the best rated Slovenian camps in the context of the all-Slovenian My Country - Beautiful and Hospitable 2015 campaign under the honorary patronage of Slovenian President Borut Pahor. 2016 • The Terme Banovci water park comes in third among medium-sized thermal water parks and the

Terme 3000 – Moravske Toplice water park comes in second in the category of large thermal water parks. The Best Water Park competition is organised by the TV show Dobro jutro of the national broadcaster RTV Slovenia. • Zdravilišče Radenci and Cardial Ljubljana Medical Centre receive the AACI certificate for achieving international standards of excellence and safety of patients awarded by AACI Healthcare. • Terme 3000 - Moravske Toplice are awarded the Trusted Brand title voted by its guests. • The Original Bled Cream Cake ice cream prepared by Sava Hotels Bled is awarded the title of the third best in the world by the World Ice Cream Index 2016. • Sava Turizem d.d. is awarded the Respected Employer 2016 title bestowed by Styria digital marketplaces, d.o.o. and Mojedelo.com.

History

Sava Hotels & Resorts has been present in the market with six tourist destinations under a single brand since 2011. The individual destinations boast a rich history. The oldest is Zdravilišče Radenci, which is celebrating its 135th year of existence in 2017, while the famous Grand Hotel Toplice, which is part of Sava Hotels Bled, has been operating since 1931. The beginnings of thermal tourism in Terme Banovci and Terme 3000 - Moravske Toplice go back to the 1960s while Terme Ptuj has been inviting guests for slightly more than 40 years. With the status of a natural spa being awarded in 1984, Terme Lendava is one of the youngest natural spas in Slovenia.

Products

At Sava Hotels & Resorts, guests come first particularly their health and well-being. When developing offers and activities, the company focuses on areas such as personal well-being, returning to nature, sustainable tourism, socialising, leisure activities, discovering life, culture, habits and customs of the locals, and local fresh and seasonal delicacies, but unique stories are what most of their guests seek. Their destinations’ key products are vacations, meetings, conferences, and events (MICE), well-being, health, thermal parks, camping, and golf.

Recent Development

The Sava Turizem Group pays special attention to guests and product development, alongside focusing on projects that predominantly aim to increase the visibility of Sava Turizem and its trademarks. They elevate the quality service standards, improve the perception of Sava Hotels & Resorts as a trademark among guests, develop a loyalty system and a quality local offer. And to do so, Sava Turizem constantly trains its key personnel who are in touch with the clients. In the context of own available resources, Sava Turizem revived the investment cycle in 2012. The

value of investments into facilities at the destinations amounted to EUR 4.2 million in 2016, while in 2017 EUR 14 million will be allocated to key strategic projects. All these investments are of key importance for future improvement of profitability of the Sava Turizem Group and for increasing effectiveness in all fields of operations. The primary objective of the Group is to keep its satisfied guests, the leading market position and the excellent cooperation with business partners and local communities.

Promotion

The positioning of the Sava Hotels & Resorts brand comes from different but very interconnected healing thermomineral waters and diverse experiences. As it addresses different target groups with different interests and motives for visiting and with different products, it is divided into: - Bled. The promotion of this destination focuses on key products such as nature, leisure, wellness, active holidays, culinary offer, camping, glamping, MICE and weddings. A lot of attention is placed on the sustainable component in Bled. - Pannonian spas and health resorts comprising

Terme 3000 - Moravske Toplice, Terme Ptuj, Terme Lendava, Terme Banovci and Zdravilišče Radenci. The promotion of these destinations is based on their key products, i.e. health, wellness, leisure. water parks, active holidays, local culinary offer and products, camping, glamping, MICE, nature and experiencing local life.

Brand Value

Sava Hotels & Resorts offers unforgettable experiences in the most beautiful places in Slovenia, from the spacious plains of Prekmurje to the colourful Julian Alps. Diversity of experiences, with the common denominators being the healing thermomineral water, stunning nature and genuine hospitality, is what convinces guests to gladly return. This is nothing unusual, as it is a well-known fact that at each destination the care for the guests and their well-being comes first.

www.sava-hotels-resorts.com THINGS YOU DIDN'T KNOW ABOUT...

Sava Hotels & Resorts Ptuj, where Terme Ptuj is located, is the city of superlatives. In this Slovenia’s oldest city, the oldest wine cellar, the funniest carnival, the most active experiences, summer’s most enjoyable festivals, and the most exciting waterslides are waiting for you to experience and enjoy them! The black thermomineral water in Terme 3000 Moravske Toplice reaches 72 degrees Celsius at the spring and is the warmest thermal water in Europe. Its natural, healing and beneficial effects on the joints and muscles were ascertained as early as 1964. Paraffin hand bath of Terme Lendava will restore energy, vitality, and delicate touch to your hands? Terme Banovci is embraced by the vast and timeless Prekmurje plains, where our guests can enjoy walks, bicycle rides, or practice jogging, as well as discover the local cuisine, culture, customs, and usages? At Zdravilišče Radenci, proud of its 135-years-old tradition of healing cardiovascular diseases, guests can drink the radenska natural mineral water directly from the spring and regain health and vitality? In 2010, the world-renowned magazine Forbes ranked Bled and its lake - describing the last almost too perfect - fifth among top 10 European cities offering most magic, peace, and overall relaxation to its visitors.

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Market

SPAR Slovenia has been active on Slovenian market for over 25 years now. Since the opening of its first store, it became one of the leading retailers with an excellent reputation - thanks to its dedication and listening to customers’ wishes. SPAR was also one of the first companies, which brought to Slovenia a shopping experience by modern European store standards. Back then, it established clear operational guidelines, which even today follow the same principles: to offer the best ratio between quality and price, to provide a wide and varied offer, to ensure the products are always fresh and to jointly strive to make every customer happy. In 2016, SPAR Slovenia was a proud owner of 99 successful SPAR and INTERSPAR stores: 86 SPAR stores, 13 INTERSPAR supermarkets and 9 INTERSPAR restaurants.

Achivements

Development of new products and services, and expanding customer base represent the sustainable guidelines of SPAR Slovenia. From year to year, this approach guides the company towards achieving better sales results and less fluctuation of best personnel, while also reducing negative impacts on the environment, lowering costs and increasing the reputation and value of the company. Being energy efficient, it reduces carbon footprint in long-term and optimizes its water footprint and waste management. Their sales program increasingly expands with healthy and environment-friendly products along with green logistics, and thanks to their activities in the field of development and innovation, they involve a number of other participles in walking the sustainable path together. 52

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For six years in a row, SPAR’s bakery is again the recipient of the Slovenian Chamber of Commerce and Industry’s golden award for the quality of its products. It is also the only bakery, which has received an award for innovative food for two years in a row in the Institute of Nutrition tender, thanks to its spelt bread with chestnuts and barley loaf with less salt. Their achievements include the respectable Trusted Brand 2016 title, which constitutes a recognition of quality, value, image and understanding of the needs and social responsibility of the brand. In autumn of 2016, their own distribution centre had gained two important certificates: IFS (International Food Standard) Logistics 2.1 and ISO 9001:2008 confirming that SPAR Slovenia fulfils the highest requirements on food safety and managing quality processes within the entire supply chain. In the same year, an independent research of Gfk Slovenia once again proved that SPAR Slovenia remains a favourite store of Slovenian customers. In addition, a special recognition had been given to the socially responsible Štartaj Slovenia project, recently shortlisted in the WARC Innovation Awards 2017 competition for its innovative concept and positive social effects.

History

In 1991, SPAR Slovenia opened its first store in Slovenia on Ulica bratov Babnik in Ljubljana, followed by the years of stable growth and continued development of sales network by opening stores of different formats and increasing market share with new and innovative approaches. SPAR Slovenia is the only retailer in Slovenia, which can boast about its own SPAR bakery and the fact that its baked products represent more than 50 percent of such products offer on the SPAR’s shelves. For many years now, its

stores are supplied centrally via its own distribution centre in Ljubljana. An independent logistics system allows SPAR to achieve higher competitiveness and better quality of goods available on its shelves. Modern technologically equipped warehouses enable daily supply of both dry and fresh goods in all SPAR and INTERSPAR stores across Slovenia.

Product

Under the trade name of SPAR, there are more than 3,700 products available of its own and exclusive brands, among which there is everything for one’s daily needs. An important part of their offer are products made in Slovenia, marked as ‘Slovenia, my country’, which are present throughout the pyramid of SPAR’s own brands. It is also the first commercial company in Slovenia offering its own brand of gluten and lactose free products; the SPAR Free From line includes more than 40 products tailored to the specific customers’ needs. The special S-budget line includes more than 370 products, providing customers with continuous supply of products at low prices and regularly checked

MI VEMO, KAJ DELAMO. VI VESTE, KAJ JESTE. PEKOVSKI MOJSTRI PEK ARNE SPAR

quality. The SPAR Vital products are rich in vitamins ensures its growing range of organic products with the expansion of the SPAR Natur*pur line. There are over 80 kinds of organic fruit and vegetables found in their stores, while the constantly growing selection of BIO products has enabled them to offer more than 800 different products in their stores today. In addition to many of its own brands, SPAR offers premium products under the name of SPAR Premium, which includes protected Slovenian products and local specialties from different Slovenian regions. By strengthening the segment of biologically produced food, vegan diets and products for special dietary needs, the SPAR Veggie line constantly strives to respond to modern eating trends.

and minerals, while the company SPAR-13_pekarna_230x177_5.indd 1

Recent Developments

In 2017, SPAR Slovenia started its cooperation with Semenarna Ljubljana and presented the line of SPAR As in the past (Kot nekoč) on their shelves, offering a selection of seeds and seedlings of old Slovenian vegetable species. This offer currently includes 23 autochthonous species of vegetables seeds and strives to encourage customers to sift and preserve old Slovenian vegetables species. The project of preserving Slovenian species had been chosen in order to support and promote local economy since the products of Slovenian origin represent an increasingly important share of their offerings. The SPAR As in the past project is an upgrade of the company’s operations, since they want to contribute actively to the preservation of the rich heritage of Slovenian vegetables species for future generations.

Promotion

In 2016, SPAR Slovenia’s great emphasis was on the company’s product brands. Their integrated

campaign presented the whole chain of quality control: verification of raw materials, production, cooperation in product development, and the logistics system and point of sale control. In addition to the core elements of their offer, they highlighted a wide range of SPAR brand products, their freshness, Slovenian origin, constant quality check-ups, high level of trust and finally a good ratio between quality and price.

Brand Values

The key values that SPAR Slovenia has been following in its many years of doing business are fairness, human and environmental friendly actions, modernity and simplicity. Its objectives are oriented towards the realization of its vision of providing the best ratio between quality and price, and being a buyer’s first choice among food providers!

www.spar.si

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THINGS YOU DIDN'T KNOW ABOUT...

SPAR SPAR Slovenia cooperates with more than 600 local suppliers, while almost 60 percent of the sales program are the products of Slovenian origin. According to the independent market research, the SPAR Plus card is one of the most popular and widely used loyalty cards in Slovenia. At the end of 2016, there were more than 880,000 cardholders. For several years now, SPAR Slovenia is involved in the Food Surpluses campaign, which includes handing over food to the Association of Lions Clubs charitable organization, District 129, Slovenia. Within the 29 stores across Slovenia, the products that are unsold - but still suitable for consumption - are donated to the needy. In 2017, they are planning some new investments in the sales network expansion, including the opening of the 100th store in the SPAR and INTERSPAR chain.

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yet, they have their work cut out for them for the next 50 years, as they like to say in jest.

History Market

The beginnings of the story of the family company Vovko go back into the year 1969. Despite their humble beginnings, today, almost half a century later, over 50 thousand buyers yearly and countless esteemed national and international partners place their trust in them. Traditionally, their main market is Slovenia, where they are known for their high-quality security products and services, but they are increasingly receiving mention also on foreign markets. In addition to their own development of high-quality security doors and being a representative and distributer of leading brands of home and personal security products, the company also implements various project solutions.

Achievements

Vovko presented their first security doors in 2001.

Today they are an authorised partner and distributer of esteemed brands like Iseo, Salto Systems, Dieckmann, Silvelox, Wertheim, Dorma Kaba, Ghidini, Olivari, Martinelli and many others. They have a diversified distribution, retail and service network all over the country. The on-call technical service offers assistance and emergency interventions 24 hours a day, 365 days a year. The company has built its reputation and recognisability on expertise and quality guarantee, both in its products and its services. They have inseparably woven ethical and social responsibility into their work culture. That is likely one of the reasons that the brand Vovko has been chosen as a Superbrand for the second time in a row. The company is honoured by that and they see it as an affirmation of all the work invested, and they are committed to continuous future improvements. The challenges will certainly keep coming for a long time

The story of the company Vovko is a family story. It is a story of expertise, commitment and experience, a story of excellence. It all began when Jože Vovko decided to open a locksmith workshop in an abandoned kiosk in the heart of Maribor. After a few years of hard work, often late into the night, the business began blooming. However, due to the at the time still obligatory military service, Jože had to leave his company and business in the hands of an employee for several months to join the army. There he served most of his time as a mechanic for fighter planes. When he returned to Maribor, he found his workshop abandoned. Only a bunch of unpaid bills and debts were waiting for him. Without any money in his pocket he was left with no other choice but to roll up his sleeves and begin doing what he did best by far – make keys and sell security products. With hard work and perseverance he made it. He soon paid the debts and then moved his locksmith business to Ljubljana where he began to expand it. In 1981 the establishment in Maribor closes. At the same time Jože Vovko opens an establishment at the marketplace in Moste. In 1988 the unit Nama opens. In addition to making keys he also offers the manufacture of mechanical locking systems. In 1994 the establishment Ledina opens. In 1995 the company begins with export and wholesale activities of door handles, safety sets, cylinder inserts and other hardware. In 1998 the seat of the company is transferred to the current location at Setnikarjeva 1 in Ljubljana. At the same time a shop is opened there. In 2001 the company includes certified security doors in its product mix. In 2006 the company opens its own exhibition salon with security products, designer door handles and other building hardware solutions.

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In 2009 the business premises in Logatec open, intended primarily for storage of the increasingly varied product mix. In 2012 the company presents its own brand of highquality and reasonably priced products V-LINE. In 2014 a new security doors exhibition salon opens. The presentation of the new line of security doors Platinum follows, and they quickly become a bestseller. In 2015 the company begins to sell its new line of electronic smart locks SALTO SYSTEMS XS4 and ISEO Zero1. In 2016 the company begins to sell the cloud-based access control systems “CLAY by SALTO” and the product line XS4 2.0 & “JustIn Mobile Key”. It is a worldwide invention, which premiered in the region. In 2017 the company begins to sell its new cloudbased system of keys “SALTO KS – Keys as a Service” and the family of smart door handles “XS4 ONE”.

Product

The company’s offer in the field of access security and building hardware is set apart by the diverse and technologically advanced solutions, adapted to the needs of individual user groups. The entire spectrum of the offer comprises products and solutions for private and business users: 1. Security products and accessories – electronic and mechanical. 2. Certified security doors for houses and apartments. 3. Smart wireless and contactless keys of the new generation. 4. Electronic and mechanical systems, solutions for access control and project engineering. 5. A proverbially excellent technical assistance and support, with expert counselling free-of-charge. 6. 24/7 emergency interventions, a 080 call centre and a widely diversified service network. 7. They offer up to 10 years of warranty on products and services.

Recent Developments

The company Vovko has been one of the leading providers of certified security doors for years. The

newest line of security doors PLATINUM, which is the result of their own knowledge and years of experience, has quickly become a bestseller. Highquality and reasonably priced products are joined under their own brand V-LINE. The newest product line of smart locks and digital cylinders, as well as the entire system of advanced access control and cloudbased key services, are on their way to becoming another bestseller. Customers are still mostly interested in mechanical solutions which represent 90 percent of sales, however in recent time the interest in smart locks and electronic access control systems has grown the most. With the advent of high-quality and reliable battery-powered solutions which use RFID/NFC technology for keys (same as the new contactless payment cards), people's trust in smart electronic access systems is quickly increasing. The unique advanced technology of cloud-based mobile keys and access control opens up countless new opportunities for the company to develop and expand to new markets.

do not compromise in ensuring safety. The company today counts 30 employees and operates in five different locations, which include retail shops, an exhibition salon, a logistics centre, technical service and manufacture.

www.vovko.si

Promotion

Strong consistent branding is a trademark of all Vovko marketing campaigns which include printed media, radio and TV, billboards and internet. The brand became famous household name by running creative and unique advertisments, expert articles and interviews. As the years passed by they slowly joined the ranks of superbrands, no doubt a privilege and an honor for a small company. Perhaps the choice of advertising slogans is their key to success... sometimes provocative, sometimes funny, but most certainly never boring. Translating them to english proved to be futile, however.

Brand Values

Safe, beautiful, high quality. This is the slogan of the company Vovko, which has been a synonym for the highest-quality products and solutions in protecting individuals and their assets. At Vovko they are dedicated to the highest quality standards, in addition they always strive for top design and elegance. They

THINGS YOU DIDN'T KNOW ABOUT...

Vovko The company Vovko has made and installed over 10.000 high-quality security doors. One of the first keys, made almost 50 years ago by Jože Vovko in his workshop, still opens its original lock today. If you placed all the keys made at the company Vovko in almost half a century to lie flat on top of each other, you would far exceed the height of our tallest mountain Triglav. The company Vovko is known as a good and regular payer, in all its history there were no blocked accounts and not even a one day delay in the payment of employee wages.

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