2. How societal change comes about 1. Change is hard. Much of what we do is copying what others around us do. It is perhaps the single most important and defining social dynamic within any society: we want to belong, so we adopt the ideas and actions of the group. This is what makes change so difficult. Someone has to start thinking and acting differently and then others have to be convinced to go against the flow as well. That takes courage.
2. Change begins with how we think. The seed for change usually originates in thinking, starting with someone pondering about how something can be done better.
3. Successful change requires us to act. Having an idea for change is good. Acting on it is better. Only when an idea is turned into action is change made concrete.
4. Change requires thinking and doing. For some, change begins by thinking of changing something. For others, change will begin by doing something to which their thinking adapts to afterwards.
5. Change is achieved together. Change needs a critical mass to be effective. Once that is reached, the chances of more people and organizations following suit, will increase as well.
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