4. How to realize a sustainable counterhegemony 1. We, citizens, who come up with and realize new sustainable ideas, are the main lever for a sustainable counter-hegemony. Realizing a sustainable counter-hegemony requires volume: we need a mass of ideas, people, initiatives and new social organizations. The good news is, we are not starting from scratch. There is already a basis. Parts of our thinking and acting are already sustainable or at least influenced by sustainability. However, it is by far not enough. We will have to shift gears and come up with and implement many more sustainable ideas.
2. A sustainable counter-hegemony begins with individuals and becomes concrete through new social organizations. A sustainable counter-hegemony begins with "how we think" and becomes concrete by "what we do." It begins by contemplating how we can live and work as sustainably as possible and then deciding what we will do: • •
When something is unsustainable, we have to decide whether we will still do it. When we have several options, some more and others less sustainable, we have to decide which option we will choose.
But the power for change as an individual is limited. Acting sustainably individually is good ("no one is too small to make a difference"2), creating sustainable initiatives together, however, is way better. Our impact multiplies when we work together.
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