business matters
February/March june/july2022 2019 business edge
Creative Pod’s top marketing trends to look out for in 2022 The marketing landscape is ever-changing, it’s crucial from a business perspective to keep on top of the latest additions to social media platforms and the current in-thing, but with new updates and predictions coming out on an almost weekly basis, how do you ensure you don’t get left behind? Full-service marketing agency, Creative Pod tells us the top marketing trends essential for your business in 2022.
Rachael Pratt Senior Marketing Executive, Creative Pod
1. The Rise of LinkedIn / Employee Advocacy LinkedIn has become a platform for more than just job ads, with business owners posting more about what their company does than ever before. It’s a known sales fact that people buy from people. People buy from those who seem personable, have character, and are ‘social’ on social media. Getting your employees to become your business advocates, by posting their professional content, particularly on LinkedIn, is a great way to stand out from the crowd. It’s not proven, but in many cases, algorithms seem to favour posts from personal profiles over business profiles, encouraging companies
2. Email Marketing Is On the Up In 2021 the most used email marketing tactic was message personalisation. Valuing your customer in e-shots and segmenting your audience into categories based on their values seems to be a key trend from 2021 and is something we predict will continue. Google’s latest report also echoes this idea of personalisation, adding that “you need to understand the many identities that matter to people in your market and get hyper-local with your efforts”.
3. Speed is Key! Companies are constantly trying to grab their customer’s attention - so if you want to be seen, make sure you’re quick! Webpage loading times are a primary factor not only for your SEO but may also increase your bounce rate if they’re not fast enough. People get bored of waiting for your page to load and click off it before the content you’ve worked so hard on has even appeared. At Creative Pod, we say anything more than a threesecond load time is too long! So aim for three seconds or less, or you will lose your audience!
to stand out from the noise by buying ads instead. Asking employees to post is free
4. Video is King
and practical, not to mention that personal
Over the past few years, probably unknowing, you were more than likely convinced to make
branding is very on-trend, right now.
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www.sussexchamberofcommerce.co.uk
a purchase after watching a video. It’s also a pretty good assumption to make that you or most people you know have watched explainer videos to learn more about a product or service. In addition to the ROI, many social media platforms’ algorithms favour video content over static images. So, if you’re not already utilising video on your webpage, at events, or as part of your social strategy, it’s time to think about it! Of course, not any old video would do, and if you don’t have the capabilities, we highly recommend hiring somebody who does. If you’re camerashy, animations work just as well!
5. Environmental Responsibility Brands and consumers alike seem to be talking about sustainability more and more. With COP26, Greta Thunberg’s influence, foodbank demands, and the documentary Seaspiracy released this year; customers are more interested than ever on this topic. They want to know where your products came from, what you’re doing to reduce your carbon footprint, and they’re taking more care over the brands with which they associate themselves. 2022 is the year to think about reporting on your own environmental impact, or think about the suppliers that you use, to target the environmentally-friendly subsection of your audience.
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