Bhagmati An untold love story
Written and Illustrated by
GAUTAM KANTHALA
DEBUT 5: DJAD graduating students’ work 2017
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DEBUT 5 :DJAD graduating students’ work 2017
Foreword This Debut carries within it the selected work of our graduates, compiled for the fifth Graduation Day ceremony of D J Academy of Design. On the occasion of the graduates’ first step into the world, it showcases the wide variety of design projects undertaken by the budding designers for various industries and design studios. D J Academy of Design, which started rather humbly with eight students, has grown in the past twelve years. Our vision has always been to give globally comparable design education that is locally accessible to all people. The student intake had been deliberately kept small, so that we can impart a more personalized education and ensure a work culture conducive to creative learning. We aspire to give priority to quality even if it meant less quantity. At the Academy, we train students for an all-round growth as individuals, rather than mere career preparation for job seekers. The learning here makes them develop their full creative potential and become suitable not only to work for various industries or for design studios but also to set up their own organizations as design entrepreneurs. In a fragmented society, which is a result of over specialization, we have opted for a somewhat generalized education, which makes the young students as mature and flexible professionals, who can handle with ease the different areas of design, adapt to the fast changing technologies and be able to work seamlessly in the multi-disciplinary teams. As Dean of this young and unique institution, I have immense pleasure to place on record my appreciation to various industries, design studios and business houses who have lent their support in our effort by way of sponsoring projects, offering internships and opening their premises and hearts to our students. I am grateful to the designers and other professionals who, as visiting faculty, shared their field knowledge and precious time with our students. This publication carries with it the blessings and good wishes of mine, all my faculty colleagues and the management, to all the graduates for their future endeavors. Prof. S. Balaram Dean, D J Academy of Design, Coimbatore
DEBUT 5: DJAD graduating students’ work 2017
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3 Foreword communication design UG2016 8 Ayushi Sharma 10 Aditi Basrur 12 Agnisesh Srinivas 14 Anand Krishnan 16 Gopal Sathiyakumar 18 Oshin Vipra Sagar UG2017 20 Aditi Elassery 22 Adittee Rao 24 Anupama Iyer 26 Bharati Varrier 28 Gautham Kanthala 30 Matangi Venkatesan 32 Namita Philip 34 Sonia Bedi 36 Sugumari Shanmugam 38 Sunny Haladker 40 Unnati Kotecha pG2017 42 Maithili Madhusudanan 44 Shilpa Sharma
industrial design UG2016 48 Digant Chavan 50 Joshmin Joshy 52 Ninadri Das 54 Prachi Jain 56 Shubham Gandhi UG2017 58 Abhay Sen 60 Akhil Sudeep 62 Anil Natekar 64 Hannah George 66 Kavin Ponnuchamy pG2017 68 Nikhi Chafle 70 Soumya Lyngwa
72 Forward
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Communication Design
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aYUSHI SHARMA
diplomaproject
ayushie.sharma@gmail.com
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Interaction Design. Innoplexus, Pune Guide: Sudhakar Damodaraswamy
Touchpoint is an authoritative platform built for KTL (Key Thought Leaders) management and engagement by Identifying the most influential KTLs in super specialty therapeutic area. It works by imperative mapping from all relevant geographies to support pharmaceutical companies in activities regarding drug development. Identification, profiling and management of the right mix of top KTLs is done by Linking across the databases and automated pooling according to the domain oncology for relative ranking of the KTL as per selection type. As pharmaceutical and
DEBUT 5 :DJAD graduating students’ work 2017
life-sciences companies search for the most effective, efficient ways to manage collaboration with the physicians who conduct research, write articles, or speak on their behalf, relationship management of the interaction with these elite physicians, or Key Opinion Leaders (KOLs), has ultimately emerged as an individual business discipline. Similar to CRM, KTL management is an essential component for marketers and medical staff throughout the life-cycle process of a specific drug or product, where Touchpoint as an iOS app does wonders.
UG:cd2016
classroomprojects
Interaction Design
Guide: Sudhakar Damodaraswamy
The Central Reserve Police Force (CRPF) is the largest of India’s Central Armed Police Forces. The website design is a tribute to the CRPF. The core idea is to bring out the human element of the organisation by showing public, the work they do, by making the website simple but interactive, yet retaining the discipline and structure that the organisation follows.
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aditI BASRUR
diplomaproject
basruraditi@gmail.com
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Illustrated Film. Self Sponsored Guide: Priyankar Gupta
BASRUR - the land that was, is an illustrated film based on the folk tales of Basrur, a small village in southern coastal Karnataka. The entire process involved going to the village and learning about the rich heritage from the people there. A number of smaller stories were combined to form the script of the film, which revolves around the life of Shanta, a young girl as she discovers the stories of her land. The illustrations were hand drawn and later motion and sound was added to give it some life.
DEBUT 5 :DJAD graduating students’ work 2017
Our roots are what make us who we are. It does not define us but it does add a uniqueness to our personality which separates us from the pack. Each of us has a unique story. But most of us do not wander into our past. I wanted to do just that. Hence I chose to base my project on the village where my ancestors lived once.
UG:cd2016
classroomprojects
Advanced Graphics
Illustration
A classroom project done to understand form. The Knife was rendered using simple elements of design. In this case uniform dots were used to retain the identity of the object while reducing it to its most simplest form, using the help of light and shade. This method of rendering is known as stippling.
The Secret Meeting by Raja Ravi Varma was chosen to recreate using a completely unconventional medium. Here the artwork was done using only confectionary wrappers. Keeping in mind the colours and the light in the original, wrappers were selected accordingly to get the feel of the painting.
Guide: S M Shah
Guide: Priyankar Gupta
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aGNISESH SRINIVAS
diplomaproject
agentagni@gmail.com
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Graphic Novel. Self Sponsored Guide: Prakash Moorthy
Life is an album of experiences; both good and bad. But, UNMEI (fate in Japanese) is the one uncontrollable factor in life that decides whether a person experiences good things for a bad reason or bad things for a good reason. As a young man, K.V. Narain leaves for Japan to pursue his studies. As the days pass, he meets a Japanese girl whom he falls in love with. Just as he thought things couldn’t get any better, the Japanese Imperial Army under the command of General Hideki Tojo bomb the Pearl harbor. UNMEI is a story
DEBUT 5 :DJAD graduating students’ work 2017
about a fight between love and fate fought in the mind of K.V. Narain during the 1945 Tokyo bombings. The story of the resilient K.V. Narain’s struggle has been passed on through the generations of the Setlur family. In order to keep this legendary Setlur’s story alive and heroic, it was decided to illustrate in the form of a graphic novel.
UG:cd2016
classroomprojects
System Design
Branding
The brief was to promote tourism in Valparai, a hill station in Tamil Nadu. My solution was DETOX, a fest consisting of events such as trekking, live music and yoga held annually in Valparai. I developed a system to ensure the smooth progress of the fest and also developed a brand identity for the entire fest.
A personal logo created by choosing a few attributes that defined the self. The attributes chosen were ‘sprightly ‘and ‘inquisitive’.
Guide: Kanaka Ananth & Mohan C
Guide: S M Shah
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aNAND KRISHNAN
diplomaproject
anandmkrishnan@gmail.com
Branding a Play Space. By Mistake, Coimbatore Guide: Mohan C & J Menon
Moving away from the existing text book based, authoritative schooling systems, Freefall is based on an idea of letting children enjoy learning by free play, interaction with children of other age groups, immersion in nature and participation in adult activities/work. The space lets them learn by experience, experiment, trial and error and independent observations of nature and human behavior. My role as a communication designer was to help design an identity and communication
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materials which reflected these values. As a result a very playful identity was designed for Freefall. The identity consisted of a series of basic shapes. These basic shapes formed the logotype, illustrations, icons and signage graphics when composed together. The typography, colour and photographs were all chosen complementing the spirit.
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classroomprojects
Lettering and Type
Comic illustration
Shpongle is an English psychedelic music project formed in 1996. Their musical style combines traditional music from all over the globe and vocals with contemporary western synthesizer-based psychedelic music. Almost all of their album art had this six eyed face superimposed on to photographs. My challenge was to break out of this and create a minimal album cover.
A comic book illustration done as a part of Manga Comic Workshop. This is the story of a boy who dwells in a slum. One day he comes across a near death experience which changes his perspective on fear.
Guide: Shiva Nallaperumal
Guide: Bharat Moorthy
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GOPAL SATHIYAKUMAR
diplomaproject
gopalans@live.com
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Interaction Design. Self Sponsored Guide: Sudhakar Damodaraswamy
Thalserve is an app designed to serve thalassemic patients by providing utilities such as a news feed of the latest developments and research in treatment and medicine as well as a facility to create a schedule which would remind the user of upcoming treatments or visits and even a function to search, locate and identify hospitals, stores and medicine which are useful for thalassemic patients.
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It doesn’t attempt to diagnose the disease. Yet that still requires human intervention. However it points in the right direction when the user requires a thalassemia specific medicine, service or information.
UG:cd2016
classroomprojects
Lettering and Type
Comic illustration
A custom type design inspired from the energetic lyrics of a hip hop artist known by the name of ‘Techn9ne’.
Pure Fear is a comic book which relies solely on the visuals. It has no dialogues. The story is of two friends on a safari and their confrontation with a tiger in the jungle.
Guide: Shiva Nallaperumal
Guide: Bharat Moorthy
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Oshin Vipra Sagar
diplomaproject
oshinviprasagar@gmail.com
Graphic Narrative. Self Sponsored Guide: Priyankar Gupta Set against the devastating floods of 2008 in the Kosi region of North Bihar, ‘The Raft of Hyacinth’ is a 24 page graphic narrative done in pen and ink that explores the medium of comic books to tell story of interiors of the oft-neglected region – almost cut off with time and space, as if still tethered to the feudal times. The project attempts to strike at the socio-economic problems that are the underlying cause of the prevalent crime in the region. As a first step, a set of people of the affected
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area were interviewed to recollect their memories of the time, which was used to draw inspiration for the final story, which took rounds of reviews and editing. It was followed by an extensive research to understand the nuances of the medium, the folklore and stereotypes of the region, etc. finally moving onto scripting, character development, paneling, review and final artwork until it was digitsed to be printed.
UG:cd2016
classroomprojects
Visual Identity / Branding
Publication Design
The project aimed at creating a visual identity for a clothing line by a small scale women empowerment enterprise. The idea was to reflect the essence of this business – ‘stitching’ and ‘empowered women’, represented with the characteristic eyes of Goddess Durga also referred to as Shakti; while keeping the identity sleek and modern made using custom lettering.
The task was to conceptualize and create a booklet, while applying typography, information hierarchy and other elements of a publication. ‘The cultural triangle’ is a travel handbook that curates three important centers of Buddhist interest in Sri Lanka.
Guide: S M Shah
Guide: J Menon
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aditi elassery
diplomaproject
aditielassery@gmail.com
Picture Book. Self Sponsored Guide: Sathish Kumar Jishnu’s Night Ride is set in a small town in Kerala and the inspiration for the story came from personal experience. It tells the story of a small boy, Jishnu, who is travelling home with his father at night along a dark hilly road. The headlight of their auto stops working at one point so they have to stop. Jishnu is scared of the dark but as the story progresses he finds that his eyes adjust to the darkness. He begins to see his surroundings more clearly and slowly loses his fear.
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The illustrations are based on the concept that even small sticks look similar to the main trunk of the tree, making it possible to mimic the larger landscape by using miniature parts of the landscape itself. The images were created by arranging leaves and sticks on a blackboard along with paper cutout characters and then photographed.
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classroomprojects
Publication
Children’s Illustration
This is an informative book featuring eight different types of paper crafts from around the world that use different techniques of using paper to create art, handicrafts and items of cultural importance. It gives information about the history as well the modern use and innovations that have come about in these crafts, along with interesting anecdotes.
One of the illustrations in the course was for fabric print design on the topic of ‘cities’. The illustrations had to be engaging and lively, keeping children as an audience in mind.
Guide: J Menon
Guide: Murali Dharan
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adittee rao adittee.rao@gmail.com
diplomaproject
Orion. Self Sponsored Completed at Northumbria University, UK as part of joint-degree Programme Orion manufactures sustainable clothing from waste produce and easily available resources. There are four main materials to create the products. – COFFEE GRINDS, COCONA (coconut husk), SPIDER SILK, PIÑATEX (pineapple leaves). All of them have qualities that are used to create clothing for various environments. With increasing world population and pollution, many countries have started using cleaner resources for energy and fuel. With the superior quality of the fabrics made using sustainable materials Orion will assist the consumer to find the path towards healing our environment.
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UG:cd2017
classroomprojects
Muper
Northumbria University, UK
Muper is a platform where Sony Music’s Flitr users can find the perfect physical manifestation of their playlists through unique paper creations. Gifting the perfect custom paper creation with your playlist attached to it to a loved one, is something that can be preserved forever. With a vast number of options, one issure to find the perfect item that will match your taste and your playlist. DEBUT 5: DJAD graduating students’ work 2017
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anupama iyer
diplomaproject
iyerblue@gmail.com
Picture Book for Children. Tulika Books, Chennai Guide: Priyankar Gupta
The project involved exploring children’s illustration for two publications: one was to design and illustrate a board-book for children of 0-3 years of age, and the second one was to design and illustrate a paperback storybook for children in their pre-teens. The content of the board was adapted from a traditional Tamil rhyme – Dosai Amma Dosai. The challenge here was to take something which is very traditional and region specific and give it a universal appeal.
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The story book, The Boy with 2 Grandfathers, deals with the subject of loss. My task was to understand the context of the story and the various metaphors that the author brought out, which could then be incorporated in the illustration and layout of the book.
UG:cd2017
classroomprojects
Information Design
Experimental Media
Journey of the Ambassador car from the Morris Oxford days in the late 50’s till the advent of the Maruti in the 80s.
An interactive game, mixing the analog and digital platforms. With moving graphics in one direction in a video, the player has to trace the path from the opposite direction with crayon, dodging all the obstacles in the way.
Guide: Arun Narayan
Guide: J Menon & Seema KK
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Bharati varrier
diplomaproject
bharati.warrier@gmail.com
App for Indian Folktales, Trip creative service, Pune
Guide: Prateek Sethi
Folktales of India is an illustration project where tales from across the country have been illustrated in the region-specific art style. These stories, along with the illustrations, would be then converted into a reading app. The product would help the user understand the culture and tradition of India, while the illustrations would enhance the learning experience.
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UG:cd2017
classroomprojects
Character Design
Type Design
The brief was to choose an animal and a mythical creature and create a story through rhymes. The illustrations were done using acrylic paint as the medium and knife as the tool.
IndiEuro, a Malayalam typeface, was designed to break from the regular form of Malayalam script. IndiEuro is inspired by the Latin typeface ‘Eurostile’, which is a geometric, sans-serif typeface.
Guide: Prosenjit Ganguly
Guide:Hashim Padiyath
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gautham kanthala gokuseptember1994@gmail.com
Bhagmati An untold love story
This book is about the passionate ove story between Mohammed Quli Qutb Shah, the Fifth Golconda Emperor and Bhagmati a simple village girl. Theirs is a story that is known by only a few people, some even believe that it was a myth. It is a story that goes beyond religion and cast and a story worth telling.
Written and Illustrated by
diplomaproject
GAUTAM KANTHALA
Graphic Novel, Self Sponsored Guide: Priyankar Gupta
This graphic novel is a tale of Bhagmati’s love to the prince, set in the pre-Hyderabad era. A thorough research was done to write the script, set the context and costume. The final graphic novel was rendered in black & white wash drawing with a colour cover.
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UG:cd2017
classroomprojects
Information Design
Drawing for Communication
The aim of this assignment was to collect information on a particular topic and represent it visually. I collected information on the frequency of four wheeler traffic in Townhall area, a very busy and crowded locality in the city of Coimbatore. I collected the information on an hourly basis. I concentrated on the types of four wheeler vehicles and the colour of the vehicles.
This project required us to choose our favourite sweet dish and then depict the process of making it through a series of sequential visuals without using any text. I chose the telugu sweet peni. It is a dish that is prepared in the states of Telangana and Karnataka.
Guide: J Menon & Seema KK
Guide: Prosenjit Ganguly
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Matangi Venkatesan matangivenkat15@gmail.com
Tenali Rama. Self Sponsored
diplomaproject
Completed at Northumbria University, UK as part of joint-degree Programme
The project is very nearly an ode to one of the most popular character from the Indian Folklore, Tenali Rama. The project entails a journal/a collector’s book on Tenali Rama and three stories from his many, enclosed in a box. These illustrations from the Indian folklore brings to light the wit, humor and morale that Tenali Rama stood for. There is also a clay sculpture of the character - finished in a Terracotta style. The vintage scholar’s suitcase inside which the stories and his collection of works, some of his materials, his working tools have been enclosed, shed light into the humble beginnings of Tenali Rama and his journey to the Royal Court.
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UG:cd2017
classroomprojects
Roald Dahl’s Characters
Northumbria University, UK
This classroom project is a new take on the characters Sophie (a child character), The Twits (a villain) and Don Jon (a fantastical character) from three of Roald Dahl’s best-selling children’s books, The BFG (The Big Friendly Giant), The Twits and The Minpins. This was a Competitive Brief given by the Roald Dahl Foundation. The illustrations keep in tone with the eccentricity and the touch of dark humour that is distinctive to Roald Dahl. The compositions also follow a certain colour palette that is in accordance with the tone of the respective stories; in a way they look like they are part of a series. DEBUT 5: DJAD graduating students’ work 2017
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namita philip
diplomaproject
namita.philip28@gmail.com
Branding & Identity, Designworth, New Delhi Guide: J Menon
Designworth is a product design studio that offers design solutions, backed by technical and manufacturing expertise, for tableware, furniture and consumer products. After almost 20 years in the industry, they saw the need for a rebranding. The identity designed for them shows the attributes of the company – growth, care, hope, and warmth. Separate websites were also designed targeting the consumers directly as well as for business and hotels.
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UG:cd2017
classroomprojects
Exhibition Design
Interaction Design
Silly Point is a cricket themed cafe. It is designed to suite the tastes of users who are young and proactive cricket enthusiasts.
This project was to design an interactive platform for the college library. It’s user interface is graphical and straight forward in approach. It classifies books by recommendations, often and least used compared to regular alphabetical order.
Guide: Suranjana Satwalekar
Guide: Sudhakar Damodaraswamy
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sonia bedi
diplomaproject
sonia211331@gmail.com
Publication Design, Self Sponsored Guide: J Menon
Living in the Kumbh for about 30 days and witnessing the centuries old, largest religious congregation in the world showcasing a unique aspect of religious fervor of India, was the most enchanting and rewarding experience of my lifetime. It was a photographer’s paradise. This publication is the story of my personal journey to MahaKumbh 2013 narrated with a series of illustrations, photographs and writing.
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There have been different mythologies about of this event, but post my journey, I am clear about one thing – the entire congregation comprising of different ethnicities, caste, creed, religion and social status, had but one thing in common and that was the belief in the Kumbh.
UG:cd2017
classroomprojects
Photography
Guide: Prof Dalwadi
Portrait Photography is an artistic representation of a person, in which the face and its expression is predominant. I have focused on the eyes and then recomposed the entire frame around it.
Publication Design Guide: J Menon
Designed a newspaper for vintage car enthusiasts. The masthead was designed to remind the vintage quality to the readers.
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sugumari shanmugam
diplomaproject
scooolscoobsugu@gmail.com
Neela, Self Sponsored Documetary Film Guide: Chinmayi Arakali
Neela is about a Toda woman of Ooty, Neelasen. The film talks about how her struggle in overcoming the challenges of modernised lifestyle. I believe everyone sees the world in their own perspective which is completely influenced by the places where they grew up, people around, and the things they had gone through. I’m a woman and I want to
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see the world from a woman’s perspective. I think women’s perspective has got more dimension and depth.
UG:cd2017
classroomprojects
Design Management Film
Illustration
Guide: Niels Schoenfelder
Guide: Priankar Gupta
Beej functions as a multi disciplinary studio, where a table for designers had to be made out of plywood. No adhesive was to be used. The dimensions given are 5”x3”. Enough storage and leg space should be provided. It’s a self-explanatory film about the studio and the product.
An illustration of a poem, The Road Not Taken is about the human tendency to look back and attribute blame to minor events in one’s life, or to attribute more meaning to things than they deserve.
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sunny haladker
diplomaproject
sunnyhaladker13@gmail.com
App for Creative Collaboration, Self Sponsored Guide: Sudhakar Damodarasamy
This is a UI/UX design project, where I made a dedicated platform for creative people to socialize and collaborate. It is majorly aimed towards students and other people who wish to create and do not have the finances to hire professionals. You could say, it’s a stepping stone for creative youngsters. During the process of making this application, I spoke to creatives from different backgrounds and experiences to understand their experiences and concerns to make sure that every aspect of the application is made
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taking into consideration their needs and making the process as simple as possible. One of the main features of this application is the importance of communication. The app focuses on the importance of talking to people, because when it comes down to collaboration, it cant happen without talking.
UG:cd2017
classroomprojects
Publication Design
Interaction Design
Guide: J Menon
Guide: Sudhakar Damodarasamy
In this course, I had to research, find and curate information which could be used for thispublication which was to be like a know-it- all about the Islamic State, designed in a magazine format.
This was the first time where I had to design an entire app. In this course I had to design a parking app from scratch which would act like a parking assistant to anyone looking for a space to park their vehicle.
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unnati kotecha
diplomaproject
unnatiikotecha@gmail.com
Type Design, ekType, Mumbai Guide: Sarang Kulkarni
Fluoro Malayalam is a condensed display typeface in the Malayalam script. It is mono linear and has a capsular structure. The distinguishing features of Fluoro are its open loops. It also has an alternate stylistic set, which has the intersections broken. The process involved learning the basics of Malayalam letterforms through calligraphy, exploring letterforms and designing the glyphs in two weights, extrabold and light,
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on Fontlab. It will be a part of a multi-script family with other Indian scripts (e.g. Gujarati, Devanagari etc.) in the same style. Fluoro can be used in mastheads, book covers, movie posters etc. to make a bold headline or a subtler subhead.
UG:cd2017
classroomprojects
Branding
Identity
Guide: Hashim Padiyath
Guide: Hashim Padiyath
Translation of a brand logo type. I chose from a few famous logos and converted the typeface to my mother tongue, Gujarati. The geometric form was a challenging task for Gujarati and I have tried to incorporate features unique to it.
Liva is a hypothetical hair care brand. It targets the ‘always on the go crowd’. It aims at making you love your hair.
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Maithili Madhusudanan mutternutter@gmail.com
KOLIS The Lost Tribe
Baskets, fishing nets, crushed ice, sickles and knives, wooden blocks and plastic bags are the regular things strewn around near the dokcs and around the koliwadas.
diplomaproject
written and illustrated by MAITHILI MADHUSUDANAN
younger and helping Shobha Taii with her business. Shalaka left school Shalaka left school in the sixth grade due to lack of interest. Sopan Kaka on the other hand has three small kids, Govind, Gauresh and Sonali. Gauresh and Sonali are twins. All three attend primary education at a local Marathi medium school. The oldest member of the house was Shobha Taii’s mother Aai. In her mid-eighties, Aai could hardly move out of the house. It is always fun to learn the ways people eat food. From the type of plates and glasses to the food, every community in our country has a different dining set up. At the Tandel’s, we sat on the colourful tiled floor to enjoy a simple meal of rice, dal and fried potatoes. We sat chatting in the living room as I relished the hot “waran-bhat.” I felt my inhibitions vaporise as we ate and spoke more about the Kolis. This is the staple food in most Maharashtrian homes. It is easy to prepare and yet it’s finger-licking good! Over lunch, we spoke about the local elections and how the involvement of women has made drastic improvements in the civic life of the koliwada. With very few men and women willing to shoulder the responsibilities of the committee, Shobh Taii said that managing home, business and community work was no easy task. I also learned a little about Colaba’s history. This tiny hamlet inside Colaba was buzzing with people and hawkers unlike the rest of South Bombay or SoBo as it is called these days. Renowned all over the world for its heritage buildings and monuments, this part of Mumbai attracts the chunk of travellers from all over the world. Some of the buildings dating back to the late eighteenth century still stand tall. Lost somewhere in this Victorian and Gothic architecture is the Colaba koliwada. The name of the locality is Apollo Bundar. Bundar is a Persian word which means port. Before the Portuguese set foot on the islands of Mumbai, the name of this port was Palva. Wellington Pier (formerly known as Apollo From Kolbhat to Colaba
4 | kolis - the lost tribe
Illustration and Publication Design, Self Sponsored
Guide: Pryankar Gupta & J Menon
While Mumbai’s choking humidity makes it’s people amphibians, the ones I wished to highlight are amphibians in roughly the true sense of the term. Although they live on land, the sea is where they feel at home. They are the aboriginal tribe of Mumbai. They are the Kolis. This diploma project is a humble attempt at documenting the life and times of the fishing community of Mumbai in a manner that
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seems most comfortable yet challenging to the avid traveller. The aim of the project was to publish an illustrated travel monologue which encompasses the difficulties that the community faces as a minority. Their festivals, cuisine and culture lost in social transition portrays a different perspective of the native settlers of the island city.
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classroomprojects
Experimental Media
Illustration
Guide: J Menon & Seema KK
Guide: Priyankar Gupta
This project is based on the attribute “Wave” of the trigger word Water. The concept developed into an interactive installation which culminated into a soft peaceful but colorful experience for the college community. The “Quote in the wave” project saw the college community members create different origami objects each day with a unique quote inside that was dedicated to someone in the college.
This classroom project involved recreating an artist’s painting using a medium other than what the original painting is in with a twist of adding your own selfie into it. I chose the famous David Hockney’s painting from his Splash series.
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shilpa sharma
diplomaproject
shilpasharma6390@gmail.com
Signage System, The Indira Gandhi Rashtriya Manav Sangrahalaya, Bhopal Guide: S M Shah
The main objective of this project is to create signage system for a national museum situated in Bhopal named The Indira Gandhi Rashtriya Manav Sangrahalaya (IGRMS). The reason I took up this project is simply because I felt that this was greatly needed there. This project has been designed completely keeping in mind the suggestions and needs of the visitors.
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The Museum lies in a prehistoric landscape with evidences of prehistoric human settlement in its premises at Bhopal. It is one of the largest and leading anthropological museums in India. People from all walks of life come here to visit this museum which hosts cultures of various regions of India under one roof.
PG:cd2017
classroomprojects
Publication Design
Experimental Media
Guide: J Menon
Guide: J Menon & Seema KK
A monograph is a specialist work of writing on single subject , usually by a single author. Clay Beyond Pots is a monograph publication, that tries to shift focus in clay work from pottery to less thought of aspects such as storage, refrigeration, health and art.
Lit World, the idea behind this Installation is to show people how addicted, lost and trapped we are in a virtual world.
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Industrial Design
DEBUT 5: DJAD graduating students’ work 2017
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DiGANT CHAVAN
diplomaproject
digantchavan@gmail.com
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Transportation Design. Hulikkal Electro India P. Ltd, Coimbatore. Guide: Sudhakar Damodaraswamy Bolt is a folding electric bicycle designed for regular commutation. The bike has been designed to be light weight and elegant. It serves as a more efficient and convenient solution as an alternate mode of transport to commute through the congested traffic conditions of the city. The bike features a suspension that results in a smoother ride, a head lamp and tail lamp integrated into the frame that eradicates the problem of theft, it’s beenprovided with a belt drive to avoid contact
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with grease and a carrier integrated with the overall form of the bike that accommodates petty requirements of the bicyclist. The bike is portable and can be carried by hand, can be pushed along when folded and is compact enough to be stored in the boot of a car. The user groups targeted for this product are office goers, college students and bicycling enthusiasts who are health conscious and are concerned about the environment. The bicycle is powered with a 24 volt battery and a 360 watt motor.
UG:id2016
classroomprojects
Elements of Form
Elements of Form
The conch is a seating that has been designed for the beach and is inspired from the structure of a conch. The conch allows the user to use the furniture as a lounge chair or as a bench. The conch also provides a partial shelter for shade from the sun and an open space that allows the user to rest and sunbathe.
The spilling chai table is inspired from tea spilling from a tea glass. The concept was to use liquid, a formless element and represent it in a solid form. The spilling tea in motion shown here in wood makes for the space on the table and flows down to form the leg of one end of the table.
Guide: Kanaka Ananth
Guide: Kanaka Ananth
DEBUT 5: DJAD graduating students’ work 2017
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JOSHMIN JOSHY
diplomaproject
joshjesme@gmail.com
Product Design. Self Sponsored Guide: Kanaka Ananth
With emphasis on healthy cooking and eating right, the project aims to bring back terracotta cookware into home kitchens. Lack of demand for clay cookware these days has led to our terracotta traditions soon vanishing. What if our daily cookware could be produced locally to support potters for a livelihood, while maintaining good health? My project was to design a steamer vessel in terracotta clay. It focuses on the health
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benefits of the material, while meeting requirements of present-day Indian kitchens. The steamer is designed to be produced by throwing on the potters’ wheel. Upon being heated, the soaked clay vessel releases steam from its pores. This property helps moist cooking food in the clay steamer. The attempt was to strike a balance between the efficiency of the vessel, manufacturing viability and the volume of the vessel in relation to the volume of food cooked.
UG:id2016
classroomprojects
Elements of Form
Nature & Form
This project is an exploration of form in a product, while considering ergonomics and function.
A sculptural form inspired by a natural being, namely the Pangolin. The form has been derived from the animal’s behaviour to hang down from trees. It also shows the baby rolled up within its mother, in times of danger.
Guide: Kanaka Ananth
The product is a Toothbrush inspired by water droplet, with the thought of a pleasant beginning for the day.
Guide: S Balaram
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NILADRI DAS
diplomaproject
niladrid6@gmail.com
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Transportation Design. Self Sponsored
Guide: Mohan C
Kolkata is a city where there is no mode of transportation that drops people off at their intended location apart from autorickshaw and taxi.
smaller motor vehicles for public transport. If they can’t evolve or adapt then the fate of the cycle rickshaw will be the same as that of the hand pulled rickshaw.
There are thousands of poor rickshaw pullers who depend on this for a living as it is an unskilled labour job. Once the current hand pulled rickshaw pullers get old and are unable to work any more this culturally important profession will be extinct. The cycle rickshaw has also fallen behind today with all the electric rickshaws and other
Also over the years the rickshaw puller suffers devastating musculoskeletal changes because of bad equipment fittings and wrong practices. This project tries to solve all these problems in an user centric design that helps the Cycle Rickshaw pullers to survive in this profession in the coming years.
DEBUT 5 :DJAD graduating students’ work 2017
UG:id2016
classroomprojects
Technically Complex Project
Elements of Form
The product angle grinder is a very essential power tool in a construction site, for a Doit-yourself hobbyist or for an Industrial Designer.
In this project wash basins were designed for a particular environment. This one for a fast paced restaurant is created using an off centric swirl that pulls everything in but used along with a top whose profile resembles a curved upturned leaf floating on water like a boat.
Guide: Mohan C
This project tries to solve some of the technical and ergonomic inconveniences by making it lighter, making the body vibrationless and silent.
Guide: Kanaka Ananth
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PRACHI JAIN
diplomaproject
prachibagrecha@gmail.com
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Craft Design. Varnam Crafts, Bangalore Guide: Kanaka Ananth As part of my diploma project, I worked on a range of products designed for Varnam Craft Collectives, which works specifically with Channapatna crafts. Since this craft is essentially associated with making of toys alone, I wanted to explore and design different products. I decided to work on a range of fashion jewellery, for the contemporary women combining two different traditional crafts of Karnataka i.e. with bidriware from Bidar. The silver inlay in black metal, implacably compliment the bright coloured Channapatna craft and would give more
DEBUT 5 :DJAD graduating students’ work 2017
value to the jewellery pieces. The Inspiration story was taken from the Darwaazas of our craft town Bidar. The process included Intensive research, understanding the crafts and its users, experimenting with the craft i.e. trying to fuse it with other crafts. The deliverables included two ranges of jewellery and its visual design. Also a new brand called Darwaaza, an extension of Varnam’s jewellery line was created.
UG:id2016
classroomprojects
Form & Color
Material Exploration
The aim of the project is to try and express different attribute and emotions in a product with its form and colour. This modular jewellery is inspired by the contrasting life of a lotus flower. Like the lotus is born in dirt, it fights and outgrows itself to the sky. This jewellery shows different sides of a women, the traditional and the modern her. But only when both of these sides meet she is Complete.
This product is a table top accessory which helps you organise stationaries and other things. The inspiration was taken from paper foldings. The challenge here was to try and transfer these paper creases into wood, while exploring its property and have a playful product on your work table.
Guide: Kanaka Ananth
Guide: Renee Paul
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Shubham Gandhi
diplomaproject
shubhamgandhi23@gmail.com
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Interaction Design. Luxury Living, New Delhi Guide: Sudhakar Damodaraswamy
The main objective of my project is to spread the luxury living in India and to train the agents about luxury. There are many luxury hotels which are linked with luxury living and are all over the world. So what happens is that all hotel’s sales manager have their conference with the travel agent for 2 to 3 days in India where they present their hotel portfolio to the travel agents to give them knowledge about their luxury hotels so that they can give them more business. But it’s not pos-
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sible for the agents to memorizes all the details of the hotel and communicate to the travellers perfectly about it. Meanwhile the hotel sales manager doesn’t get to know which agent is giving more customers and which area in India is lacking in customers or publicity about the hotels. So basically this application is designed to encourage and educate travel agents to sell luxury hotels and give the precious information to the travellers about the luxury hotels.
UG:id2016
classroomprojects
Techno Aesthetic Detailing
Display and Control
The aim of this project was to design a gas stove knob by keeping in mind the environment around the stove and should give a sense of safety. It should be aesthetically appealing without affecting the functional use of it. Final design of the knob is in the semiotic representation of flame. Smooth curve of form gives easy flow of sight to the indication from any direction.
The aim of this project was to design user-friendly and interactive portable fader mixer console for a professional user which can be used in any environment that will reduce the amount of cognitive load. In the designed product, all the elements and connection of fader or button lights gets on when operator touches particular button or fader, and all the other lights turns off.
Guide: Sudhakar Damodaraswamy
Guide: Bhargav Mistry
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abhay sen
diplomaproject
abysen94@gmail.com
Smart Festoscope, Pregnitive technologies , Secunderabad
Guide: Prof. S Balaram, Sudhakar Damodaraswamy
The project aims at providing prenatal care, supporting natural birth and reducing the unnecessary medical interventions. My objective was to design and develop a passive smart fetoscope for pregnant women. Listening to baby’s heartbeat gives an emotional and spiritual connection to the mother and family. Baby’s heart rate is a good way to tell if the baby is doing well or having some problem. Existing portable Doppler devices are not completely safe. Hence they are used under medical supervision, occa-
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sionally during entire pregnancyand that too not for long periods. Also the data cannot be recorded for medical purpose. Smart fetoscope is a passive device to listen and to record the fetal heart beat whenever we want to do so. Also the recording can be shared with family, doctor as well as tracked in the app.
UG:id2017
classroomprojects
Element of Form
Techno-Aesthetic Detailing
The USP (Unique selling Point) of the router is that it can be cleaned easily. The colour chosen for the product is also in accordance to a medical environment.
Cabin light was the product chosen as an after sales market product. This product can be attached onto the sun visor of any car. This cabin light is mainly an ambient light, but can also be used for reading purpose.
Guide: Kanaka Ananth
Guide: Sudhakar Damodaraswamy
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AKHIL SUDEEP
diplomaproject
akhilsudeep@gmail.com
Partition Panel System, Macro Enterprises, Coimbatore Guide: Mohan C
The project was to design and develop partition panels for offices with a frame that require minimum number of parts using simple joineries. The panel should be easy to assemble/dismantle as well as have good aesthetic value. The visual design had to suit today’s trend which is simple, clean and authentic. The panel consists of 13 parts and takes less than 5 minutes to assemble. Also, the top and the bottom panel is fixed to the metal frame with the use of snap fits enabling quick interchange so that the user
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can select the colour, pattern or texture according to his/her preference. Since the office workers face a lot of frustration and stress the colours chosen were to provide a sense of peace, tranquillity and reliability. This product as envisaged is at B2B segment and is completely a modular system with easily installable attributes, cost effective and structurally efficient.
UG:Id2017
classroomprojects
Motion and Transmission
Elements of Form
This project involved Indepth study on form and its movement (ie, legs and wings) for a pull-along toy. The mechanism consists of one central wheel and supports that move the legs as well as the wings. The toy was made out of layers of foam board and finished with spray paint.
The brief was to design a form based on our zodiac sign inspired by one’s personality/ attributes.
Guide: Ajith Kumar
Guide: Kanaka Ananth
Zodiac Sign: Virgo. Personality traits: Shy, Calm, Conservative and Inquisitive. Material: sal wood.
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anil natekar
diplomaproject
anilnatekar17@gmail.com
Nestaway Picnic Set, All Time Plastics, Mumbai Guide: Mohan C
This project aims at creating an outdoor picnic kit which is easy to use, hygienic and apt for travelling. This project resulted in a design which is compact, lightweight, easy to clean and aesthetically appealing. Nestaway was designed for a nuclear family. It consists of four plates, bowls, glass, spoons, forks, knives and one big bowl. The colour palette was chosen such that it blends with the surroundings and also was a contrast to the food kept in it. The big bowl also works as a mixing bowl for daily use. The entire kit
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weighs up to 1700 grams. The product ended with prototypes of the kit that was tested for usability.
UG:Id2017
classroomprojects
Technically complex project
Elements of Form
The opportunity identified was to improve the existing ladder lock which was very small and ignored, form transition and ergonomic to hold. So I took the problem of form transition into focus and the final output that came up had sides curved for comfortable hold, teeth mechanism to keep the strap in place and reference holes for stitching.
The selected attributes for the form of the router were continuity, organised and sleek. The final form of the router was inspired by the form of a box file. The colours used in the final form were blue, grey and black to give the feel of the attributes of corporate people where blue gives out an emotion of calmness and black for confident.
Guide: Mohan C
Guide: Kanaka Ananth
The logo and the blue band glows when switched on. DEBUT 5: DJAD graduating students’ work 2017
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Hannah George
diplomaproject
hannah31george@gmail.com
Fun With Electricity, Magic Crate, Bangalore Guide: S Balaram
Magic Crate provides subscription based educational activity boxes for children. The project was the end-to-end design (i.e., ideate, prototype, test and production of ready assets) of hands-on projects based on the topic ‘Electricity’ that foster creativity, curiosity and thinking ability in children in the age group 8-12 years. There is huge scope of hands-on learning in physics. The younger child will be introduced to basic electricity as a new concept early on, while the older child can understand basic electricity concepts
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easily while learning the same in school. It had to be kept in mind that the activities should be connected to each other, be distinct and also cover the approach decided from their school syllabus. The box contains 7 experiments and 4 activities that would be accompanied with a magazine to walk the child through the concepts in electricity one-by-one, in a logical progression, while the instructions for the activities are covered in the instruction booklets. This box was launched in March 2017.
UG:Id2017
classroomprojects
Motion and Transmission
Nature and Form
“Chip” is a toy squirrel made out of Chile Pine and Red wood. After studying the animals form and movements the same was replicated as the toys function. Its tail and body moves up and down while moving using simple mechanisms like drop and elliptical cams. This project was named after ID 3 pet squirrel “Chip”.
The Brief was to choose an animal/ bird/ plant/ natural phenomena for in depth study and inspiration to design a 3D abstract form.
Guide: Ajit Kumar
Guide: S Balaram
Chosen Animal: The Pangolin. The attributes are: Shy, Conservative, Secretive & Solitary. Wood used: Ghana Teak.
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kavin. P
diplomaproject
kavin.frenzyfreak@gmail.com
Toy for Early Toddlers, Flintobox , Chennai Guide: Bhargav Mistry
The project was to design an activity box for early toddlers keeping in mind the safety concerns, the materials used and the production process. The toy has multiple play values like stacking, linking, colour sorting, fill and spill etc. The idea was for the child to find something new in the toy each time he plays with it. Starting with linking them one on top of other, when they twist 2 pegs, it produces a sound just like the croaking of a frog. The lid can be flipped to be used as a colour sorting base or just as a stacking unit.
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The box comes along with a picture book that can be used as either a storybook or a set of flashcards by the parent to engage the child. The frog links and the rocking base can be used as a prop while reading the story.
UG:Id2017
classroomprojects
Form & Colour
Table Lamp
The postman’s bag is designed such that it can cater to his basic requirements, at the same time it is individualistic and doesn’t stand out as a “India post” bag. Grey colour was decided upon to make a clean break from the India post’s maroon and yellow.
A classroom project undertaken to understand and manipulate rusted mild-steel and make a lighting. The form is derived from simple paper folds. Available techniques like cutting, bending and drilling were used to create the lamp.
Guide: Kanaka Ananth
Guide: Aziz Kachhwala
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nikHil chafle
diplomaproject
nikhilchafle1992@gmail.com
Office Furniture, Macro enterprises,Coimbatore. Guide: C Mohan
In a modern workplace, teamwork is key. In an environment where creativity and productivity work hand in hand, each employee needs a space that offers a balance between privacy and collaboration, efficiency and versatility. Modern workspaces need to accommodate and encourage fluid work styles – while giving users easy, intuitive access to every day essentials. This workspace is a simple, intuitive system that integrates seamlessly
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with different working styles, catering to the unique needs of each individual in your team.
PG:Id2017
classroomprojects
Nature and Form
Elements of Form
For this course I chose Scorpion as my inspiration. The rocking motion of the scorpion body inspired me to choose my product, a rocking chair. The structural qualities of scorpion helped me to refine my form.
For this course we brought together the essence of two attributes, Calm and Twist. In my form I was able the remove the inherent contradiction between them. Wood as a material enabled me to use the grains to create this harmony.
Guide: S Balaram
Guide: Kanaka Ananth
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soumya lyngwa
diplomaproject
soumya.atti@gmail.com
Vegetable Vending Cart, Ranjana Singhal,Coimbatore. Guide: C Mohan
Street vending is one of the most unorganized sectors of our country. Vendors have a very difficult time coping up with the change in generations and the advancement of technology. Their business has come down drastically and they have no other choice but settle for whatever they get. My client and I as a part of a small social initiative took up this project to give the street vendors of Tamilnadu a good and better life. The project resulted in creating a multipurpose dry cart, where the vendors can switch their
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business according to the demand in the market without having to change the structure. The cart eliminates extra investment by the vendor on storage and mobility, thus improving his financial status, the cart is also simple to adapt and use with a unique identity that will help the vendor in achieving a better and dignified status in the society.
PG:Id2017
classroomprojects
Workspace Design
Elements of Form
First impression counts when designing a reception area. It is the first point of contact of the visitors with your brand and therefore must provide a good impression. Taking it as a classroom project; I redesigned the reception area of DJ academy of design focusing on areas such as aesthetics, usability, comfort, storage, lighting and ventilation.
Being at a hill station is the epitome of satisfaction and bliss for any individual. This seat is designed to complement these feelings as you sit on it to enjoy the scenic beauty nature has to offer.
Guide: Sudhakar Damodarswamy
Guide: Kanaka Ananth
DEBUT 5: DJAD graduating students’ work 2017
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Forward Design is a power. Design is a power significantly more than what it was initially thought to become. Design had come a long way since its humble beginnings of making things prettier. Today design encompasses every sphere of life and designers are recognised as agents of change. Designers are playing an increasingly important role in making the world so much more beautiful, so much more pleasurable, and so much more meaningful, than ever. Designers must remember this. The downside is even more important for designers not to ignore. A designer also has an important role in making the world so much warmer to live, so much more crowded with waste and so much more chocked with pollution, than ever. Design is a responsibility with a big R. Because every power goes with an equally proportionate responsibility. More the power, more is the responsibility. This responsibility is the most important challenge to the creativity of all designers. During every bit of design task that we undertake to do, we must constantly be asking this crucial question that whether it is contributing to make a better world or a worse world, whether its vision is large or narrow; whether it is long sighted or short sighted. In the answer lies our future. On the occasion of your entering into the practicing of this wonderful profession called design, I would like to leave with you this thought to guide you well towards the brightest future that I wish for you. Let us create a better world. Prof. S. Balaram (On the Graduation Day 30, July 2017 addressing the graduating students)
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Pollachi Highway, Othakkalmandapam, Coimbatore 641032. www.djad.in