PPRRO OSSPPEECCTTUUSS DDJJAcademy AcademyofofDesign Design
Contents 5 7 9 11
Welcome The Vision The Place Academic Programme Undergraduate programme Postgraduate programme Integrated programme Specializations List of courses Admission procedure Scholarships & loans 25 The Campus Learning culture Residential facilities Academic resources Other activities Honours Internship & placements 35 The Team Management team Permanent faculty Visiting faculty
Lead us from Untruth unto Truth Lead us from Darkness unto Light Lead us from Death unto Immortality ........from Brihadaranyaka Upanishad........
WELCOME from The Dean
My firm belief is that every student whoever joins DJAD is a gem to be discovered. We make sincere effort towards that discovery. I don’t believe in teaching. I believe in making the student learn. I don’t believe in pouring knowledge and skills into a student. I believe in drawing out the best in every student. I don’t believe in walled class rooms. I believe the world is our class room - the people, the plants, the objects everywhere. I don’t believe in textbooks. I believe the whole library is our text book. I don’t believe in “end of the course” evaluations. I believe in continuous evaluation of the student and the teacher by each other and by self. I don’t believe in rigid structures and overregulation. I believe in freedom and flexibility in learning with self discipline. I don’t expect my students to do the proper things always. I believe in encouraging them to make mistakes, to experiment, to explore unbeaten paths.
For after all, Design is thinking different.
Prof. S Balaram Dean
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The VISION
Our vision is to be a globally competitive design school second to none in the world. Our mission is to offer quality design education which is relevant to the society, thoroughly professional and affordable.
DJAD commenced in 2004 to a felt need in the country. The potential for offering design services within India and abroad expanded as India matured as an economic power. But there was a shortage for trained designers within the country. DJAD’s inception was to cater to this need in a small yet significant way.
Collaborations
D J Academy of Design belongs to the illustrious GKD Charity Trust, set up in 1983 by the industrialist par excellence, (Late) Cavalier Dr. G.K.Devarajulu. His pioneering efforts saw the emergence of Coimbatore on the global industrial map and the LMW Group as a major force to reckon with. The Group now comprises a staggering 20 companies with LMW being the flagship brand.
Other affiliations include, • ICSID (International Council of Societies of Industrial Design): Member • AID (Association of Indian Designers): Member • IDEA (Indian Design Education Alliance) 2010: Lead Member
The idea to start a Design institute under the GKD Charity Trust was born under the aegis of Mr. Sanjay Jayavarthanavelu and PAR Kumar who visited NID, Ahmadabad. After having studied the facilities and observed the culture of design learning, the team held talks with the NID Executive Director for future collaboration.
DJAD started with a joint certification programme with National Institute of Design, Ahmedabad. DJAD is also a founder member of the Indian Design Institutes Alliance [IDIAI which has formed NEED (National Entrance Examination in Design)].
DJAD has an academic collaboration with the prestigious Northumbria University, UK. • Joint Degree Programme with Scholarship. DJAD Undergraduate students can opt to complete the 4th year at Northumbria University. • For Masters with Scholarship. DJAD Students who wish to pursue Postgraduation after UG can choose relevant discipline at Northumbria University.
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The PLACE
DJ Academy of Design is situated in Coimbatore, known as the Manchester of South India and some prefer to call it the Detroit of Tamil Nadu. It is the second largest metro of the state.
Climate
Education
Coimbatore has a pleasant climate due to its proximity to thickly forested mountain ranges and the cool breeze blowing through the Palghat pass. The wet season is from October to December due to the northeast monsoon. Coimbatore is located at an elevation of about 411 meters. The mean maximum and minimum temperatures varies between 35 °C (95 °F) and 18 °C (64 °F).
Coimbatore is an educational hub of the region catering to south Indian states Kerala, Tamil Nadu and Andhra Pradesh and Karnataka. The Coimbatore district is home to 6 universities, 78 engineering colleges, 3 medical colleges, 35 polytechnics and more than 150 Arts and Science Colleges and a large number of schools. The city has reputed state owned universities like Tamil Nadu Agricultural University, Bharathiar University and private universities like Avinashilingam University, Amrita University, Karunya University and Karpagam University. The city also houses research institutes like Central Institute for Cotton Research, Sugarcane Breeding Institute, Institute for Forest Genetics and Tree Breeding, Indian Council for Forestry Research and Education and Tamil Nadu Institute of Urban Studies. Coimbatore is also a center of innovation and home to innovators like GD Naidu of UMS technology who is also known as the Edison of India.
Economy With more than 25,000 small, medium and large industries, the city’s primary industries are engineering and textiles. Coimbatore has two special economic zones (SEZ), the Coimbatore Hi-Tech Infrastructure (CHIL) SEZ and the Coimbatore TIDEL park, and at least five more SEZs are in the pipeline. The city also hosts jewellery and silk cotton industries.
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ACADEMIC programmes
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UNDERGRADUATE PROGRAMME Duration: 4 Years Age: Up to 23 Years Eligibility: 10+2 Pass
The undergraduate programme at DJAD starts with a one year Design Foundation Programme that concentrates on learning basic concepts of design involving courses that build the strong foundation for design thinking and practice. The programme helps students decide their area of specialization. The students need not select a major at the time of applying to DJAD but they choose their area of specialization towards the completion of the Foundation Programme. The students then branch out into Industrial Design or Communication Design streams from the second year. The learning is interdisciplinary as many of the courses are offered to both Industrial and communication design students encouraging them to work across disciplines. In the fourth year they specialize in one of the following areas by choosing design projects from their area of interest. Fourth year also consists of internship, colloquium paper and a six-month diploma project. Specialisations Offered Product Design Furniture & Interior Design Graphic Design
Animation Film Design Film & Video Interaction Design
Academic Partnership with Northumbria University, UK Under this partnership, DJAD students have an option to complete part of their studies at Northumbria University, UK and earn a BA degree from Northumbria University. DJAD students can opt for Northumbria University certification at the end of 2nd or 3rd year of their DJAD UG courses and complete the final year of their courses at Northumbria University.
POSTGRADUATE PROGRAMME Industrial Design Communication Design Duration: 2-3 Years Interaction Design Duration: 1-2.5 Years
The postgraduate programme is open to graduates from any discipline. Course duration varies according to candidate’s previous education and experience. DJAD offers postgraduation in Product Design, Communication Design and Interaction Design. The postgraduate programmes at DJAD offer specialisations in the chosen design discipline. The PG student initially will spend considerable time in unlearning the rigid methods which he/ she had been used to earlier.
Age: 20 Years and above Eligibility: Degree in any / related discipline
Specialisations Offered Animation Film Design Film & Video Design Furniture & Interior Design Graphic Design
INTEGRATED PROGRAMME
This unique academic programme is designed to suit the student’s interest in a specialised area of design by acquiring postgraduation in 5 years.
Duration: 5 Years Age: Up to 23 Years Eligibility: 10+2 Pass
Specialisations Offered Product Design Furniture & Interior Design Accessory Design Typography & Publication
Interaction Design Packaging & Graphics Product Design Universal Design
Interaction Design Packaging & Graphics Universal Design
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SPECIALIZATIONS Product Design
Furniture & Interior Design
Accessory Design
Product Design deals with designing user centric products, systems and experiences. It takes care of issues such as ergonomics, functionality, aesthetics, market requirements, manufacturing & technology etc towards improving the quality of life and environment. Students through hands on projects are encouraged to design industrial products, tools and equipments, lighting, packaging, musical instruments, medical equipments, transportation and socially responsible systems that would make life more easier and simpler.
Furniture Design deals with designing ergonomic furniture and structures for living, working and leisure environments such as office, schools, hospitals, restaurants, garden & lounge and public spaces to name a few. Students through their projects will get to explore a variety of natural and synthetic materials, joinery details and finishes.
Accessory Design deals with designing life style personal accessories that define individual style and taste of the user. From products such as bags, jewelry, spectacles to life style interior accessories such as paper weights, pen/pencil holders, salt & pepper containers, cutlery, shelves, lighting come under this range. Students are encouraged and equipped to constantly look at the changing global fashion trends. They also learn to work with materials such as precious metals, gold, silver and leather apart from wood and metal.
Interior Design deals with organization of Interior elements such as furniture, flooring and wall finishes, lighting and appropriate color schemes based on various themes. Students get to work on interior spaces of homes, offices, shops, hotels, restaurants and public areas such as waiting rooms of a railway station, airport lounges, etc. They also get an eye for selecting furniture, tapestries, paintings and other objects to decorate the vertical and horizontal surfaces and spaces.
Graphic Design
Film and Video
Interaction Design
Students specialising in Graphic Design are trained to deal with traditional and new media with a strong foundation laid on typography and composition. Students get to work on various projects related to branding, publication design, packaging graphics, illustration, info graphics, developmental communication, interactive design and environmental graphic design.
Students who take up Film and Video Design as their specialization are introduced to the medium through conceptual courses that introduce film-language, film theory, script-writing, storyboarding, sound design, image making along with practical experience of making films of various genre such as short fiction films, advertising films and documentary films.
The Interaction Design programme at DJAD seeks to help the student develop critical insights and creative resolutions towards a digitally inspired future. The course looks beyond the design of flat screen interfaces, to future potentials in areas such as tangibility, multi-sensory experiences, and objectified meaningfulness. The course begins with the learning of basic ingredients for Interaction Design and then extends to imaginative exploration through research and experimentation.
Animation Film Design Students have the opportunity to explore the medium of Animation through hand drawn animation, clay animation and stop motion. They are trained to conceptualise an animation from a concept through various processes of scripting, character design, lighting and production. Students are encouraged to use the techniques to make promotional films, ad films or social messages.
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OVERVIEW OF COURSES Foundation Programme
UG Communication Design
UG Industrial Design
Freehand drawing Design drawing I and II Space, Form and Creativity Materials and Methods Order in Space I and II Colour I and II Composition Film Appreciation Living with People Design Process Science and Liberal Arts Contextual history of objects Basic Graphics and Typography Basic Photography Apprenticeship
Elements of Graphic Design Typography Printing technology Illustration Animation Advertising Elements of Film Making Design Movements Drawing for Communication Fundamentals of Animation Publication Design Interaction Design Packaging Design Design for Social Change Environmental Graphics Product Graphics Experimental Media System Design Industrial Experience Design study tour Design Management Colloquium Paper Degree project
Technical Drawing Representation Techniques Orthographic Drawings Workshop Skills Ergonomics Elements of Form Material studies Technical Studies Simple Product Design Technically Complex Project Computer-aided Design Value Engineering Finishing Techniques Ethnography Product Graphics Packaging Design System Design Universal Design Design Management Industrial Experience Design study tour Colloquium Paper Degree Project
(Common for UG and PG)
PG Interaction Design
PG Communication Design and Industrial Design
Evolution & Principles of Interaction Design Cognitive Ergonomics Digital Publication Design User-Centric Design Methods Mental Models and Affordances Space, Organization & Manipulation Pattern Approach to Interaction Design Interactive Data Visualization Service Design Tangible Computing Creative Code Multi-sensory Design Usability Evaluation Techniques Experimental Interaction Design Industrial Experience Colloquium Paper Degree project
Specialisations Offered Accessory Design Animation Film Design Film & Video Communication Design Furniture & Interior Design Graphic Design Interaction Design Packaging & Graphics Product Design Universal Design
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EVALUATION SYSTEM DJAD follows a jury system that evaluates the professional growth of a student on a continuous basis. This mandatory exercise at the end of every semester also prepares them for the competitive professional environment the student has to face in the future.
Teachers’ Report Constant review of individual student’s progress takes place without comparing his/her work to anyone else’s. This encourages self-improvement. Each student’s performance is evaluated by the course teacher as an evaluation report which is written in the form of qualitative remarks and grades or marks.
Semester-End Jury At the end of every semester, an Open Jury consisting of a group of faculty members, reviews the work done by each student in that term. This jury focuses on the overall academic progress and learning attitude of the student. Final grade is given by combining class and jury grades.
Self Evaluation Self evaluation by the student is very important in developing student’s criticality and reflection which are essential for the growth and self improvement. In self evaluation, the student would reflect on his work and comment sincerely how good or bad is his/her level in comparison to own past as well as the standards set by the academy.
Diploma Jury Diploma project is the final project which is the culmination of the student’s learning. It is usually sponsored by a corporation or studio. When the student completes his/her diploma project to the satisfaction of the faculty guide and submits the report. It is examined by a jury consisting of the chairman, senior faculty as internal examiner and an external examiner of repute, drawn from a profession related to the subject. The DJAD diploma is awarded on the recommendation of the diploma jury.
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ADMISSION PROCEDURE & SELECTION Admission for Undergraduate and Postgraduate Programmes are offered to students on the basis of the scores obtained in the entrance examination conducted by DJ Academy of Design in the major metropolitan cities across the country followed by a personal interview conducted at the campus in Coimbatore.
Important Days 1.
2. Scores obtained in the entrance examination conducted by NID*, Ahmedabad will also be considered for admission at DJAD. Score of CEED* (Common Entrance Examination for Design) IIT would be considered for entry into postgraduate Programmes at DJAD. The entrance examinations will test the design aptitude of applicants with the objective of measuring their skills in Sketching, Visualisation, Creativity and Colour. The students who qualify for personal interview must present a portfolio of their work to the panel of selection jury. Portfolio could include any creative work done by the student (such as drawings, paintings, photographs, films/Videos made by the student, craft work, project, models, written work such as articles, stories, essays, poems, etc.) Call for new admissions are announced in DJAD website during the month of October.
DJAD entrance Test will be conducted every year in the last week of January. DJAD Personal Interview is conducted during the month of May.
International Students DJAD has limited seats available for overseas students as it believes in a healthy crosscultural interaction. Overseas candidates applying for admission into Graduate Diploma Programme or Post Graduate Programme in Design can send in their application along with their portfolio by January every year. Such students may attend admission test in India at DJAD, Coimbatore test centre and if short-listed can attend the interviews.
Fee Structure For the latest information on fee, please check the website. * Check for updates on entrance exams on respective websites.
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SCHOLARSHIPS & EDUCATION LOANS DJAD awards limited number of scholarships to befitting students under the following norms, 1.
Only DJAD students with family income of less than Rs. 5 lac per annum are eligible to apply.
2.
Students must submit “Form-16” of the both parents, along with the application form.
3.
From among the lot of students with less than Rs.5 lac p.a, the most deserving and needy students will be selected, based on their attitude and academic performance.
4.
Scholarship will be given to meet 80% of the tuition fees.
5.
The decision taken by the members of the scholarship committee would be final and binding.
6.
Any student submitting false information/documents will be expelled from the institute and the scholarship granted will be collected with interest.
Education Loan Assistance DJAD students may approach Indian Bank for education loan. Considering the reputation of the Academy, Indian Bank’s Coimbatore Zonal Office has advised all its branches across India to consider loan applications from DJAD students on merit.
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The CAMPUS
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LEARNING CULTURE D J Academy is set amidst 21 acres of land in an eco-friendly location, 18 kilometres from the city centre. From the academy one has a breath taking view of the Western Ghats. The academy is housed in an architecturally beautiful building, well-equipped with all the facilities required to sharpen the brilliant minds. The building is designed by Rahul Mehrotra, renowned architect and Chair of the Department of Urban Planning and Design at Harvard University’s Graduate School of Design. Design learning at D J Academy of Design is a round the clock process. Studios and workshops are kept open from 7 am to 9 pm. The intensity of learning makes it necessary for the students to stay in the campus. Active participation is expected from each student in Film Club, Reading Club, Weekend Lectures and many cultural activities which take place regularly in the campus. Students are encouraged to learn from the Permanent faculty and the Visiting faculty through both formal and informal discussions, visits to interesting places and display of work. Students are also encouraged to celebrate the cultural festivals of all regions and religions.
Innovation Students are inspired to innovate, explore and come up with unique concepts. Many a time, some promising concepts are taken for copyright registration and patenting.
Competitions Students are encouraged to participate in competitions related to design, details of which will be displayed on the notice boards from time to time. Learning in the academy occurs in both structured and non-structured ways. Any class project which is innovative is encouraged for design registration or patent application, as the case may be.
Studio-Industrial visits DJAD regularly arranges visits to Studios and Industries as part of the curricular activities. As part of the Design Yatra, students get the opportunity to visit creative studios to experience their work and environments. Some of the leading studios and industries visted are Icarus Design, Foley Design, Elephant Design, Lemon Design, Vaibav Studio, Kirloskar, TTK, Dove tail furnitures etc. Coimbatore houses several small and medium scale industries where students are regularly taken for study tours and research.
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RESIDENTIAL FACILITIES Hostels
Dining
Sports & Recreation
There are furnished hostels, separate for girls and boys. Since Design is round the clock activity, students are encouraged to join the hostels that allows them to put more work. The hostels can accommodate all the students who join the academy. Hostels are equipped with safe drinking water, solar water heaters, kitchenette and gym facilities.
The students’ mess providesquality food for the entire student community. The students are provided South Indian and North Indian food during mess hours.
There is a basketball court, football field and a volleyball court for the outdoor games and a table tennis facility. Both the hostels are equipped with gyms where students can workout and maintain physical fitness.
ACADEMIC RESOURCES Library & Resource Centre
IT Infrastructure
Media Lab
The library cum resource centre houses not only well selected books but also films, music, digital resources and product samples for reference. Apart from the vast collections of books, foreign and Indian journals and magazines are also available in the library. The library has digital database and reproduction facilities.
The computer centre of the academy has adequate hardware, software and a conducive environment for the students to work on their projects routinely. The campus is Wi- Fi enabled with high speed internet.
DJAD’s state-of-the-art Media Lab facilitates high quality film projects, sound recording, dubbing & mixing. The lab is equipped with industry-standard hardware and software along with a shooting floor capable of handling all post-production functions for professional quality film and sound projects.
The Digital library in the Academy has a good collection of compact discs containing information regarding various aspects of Design management and computer applications. The reading area provides a good ambience for the students to enrich their knowledge through resources.
The academy has wellequipped workshops for students’ use. The workshop is equipped with hand tools and work benches fitted with vices apart from machines for turning, drilling, cutting, vacuum forming etc.
Workshops
Studios The studio is the place where the students involve in creative work and learning takes place. Unlike the normal classrooms, the studio is flexibly set up according to the design learning requirement, which would give students the ambience to think and act creatively. The studios are spacious and well lit with students’ individual work tables.
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OTHER ACTIVITIES Design Centre
Research & Publications
Outreach & Training
The Design centre was established at DJAD to cater to the needs of the industry. Design service is rendered by the faculty members who are professional designers. Students also support them in various roles. Client projects may be undertaken in the areas of product design, package design, interiors, graphic design etc. The design centre helps the faculties to keep in touch with the real life industry situations as well as keep one update with skill sets. The design centre has worked for companies such as Pricol Tech, LMW, Sara Elgi, Quattro, T.Stanes & co and Leela Group of Hotels.
DJAD has plans for funded research and publication activity in selected design related areas such as Design Education.,Indian Aesthetics, Traditional Design, Universal Design and Future of Design. Selected work of students and faculty will be published periodically.
As part of reaching out to larger audience, DJAD regularly conducts training programmes, workshops and seminars on Design awarness in other colleges, companies and schools.
Campus Talks Experts in the relevant design fields are regularly invited to the campus to address and engage with student community.
DJAD’s larger mandate to reach public and policy makers has also resulted in an International Conference on Universal Design (Universal Design & Development, UDAD) in 2015.
HONOURS In the past few years DJ Academy of Design and its students have won several accolades. • Won the IAUD Grand award 2015, in the category of Universal Design Education and Development, based in Japan. • Awarded NCPEDP MPHASIS Universal Design Awards 2015, in the category of Companies and Organisations. • Rated among the Top 10 Design colleges in India by Edutainment Awards, 2014 & 2015. • DJAD alumnus Pratik Bhandari is the top winner at Uxplorer 2016 design competition for his diploma project ‘The Smart I’.
Patents DJAD student Girish obtained Patent for Portable LED Lighting Board for use by designers and animators. Gautham R obtained Patent for Low Cost Lighting Fixture. “Struktur” Type face by Shiva Nallaperumal is bought by Brazilian type foundry.
• DJAD alumnus Shiva Nallaperumal named Winner of prestigious 2015 Catalyst Award from the SOTA (Society of Typographic Aficionados). • DJAD alumnus Venkat Rao received the prestigious Red Dot Award for his design “Half Dose.”
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INDUSTRY INTERFACE Classroom projects
Internships
Diploma Projects
These projects are conducted over a period of 4 to 8 weeks in the classroom along with opportunities for client contact. Such projects are conducted for a batch of students under the guidance of an experienced faculty member. The outcome of the said project is shared with the sponsor.
Internship is for a period of 2 months ( April to June) wherein, the student works on a project in the premises of the industry/organization. It is scheduled in the curriculum at the end of third year of the Undergraduate programme and in the second year of the Postgraduate programme. Through the internship, students are exposed to design, production, marketing, and several other aspects related to the industry. The sponsor will be required to pay a monthly stipend during the period of internships.
The 6 month-diploma project ( December to June) is a complete demonstration of independent client service by the student under the guidance of a faculty member from DJAD. This final year project is a culmination of all the learning a student has had at DJAD. Diploma students work on projects given by the industry and bring it to prototype level. The sponsor will be required to pay a monthly stipend during the period of diploma project.
INTERNSHIP AND PLACEMENTS DJAD has enjoyed preference by recruiters on account of its excellent student performance. The institute facilitates the students to interact with industries and design studios. Our alumni are contributing at all levels in various global organisations. The DJAD students have continued to deliver on their promises as designers and satisfy their employers. Some of the companies that employed our students are as follows:
Placements 2012 - 16
Diploma Projects 2015-16
Internships 2015-16
Codesign Lemon design Itu Chaudhari Design Indian Type Foundry Deloitte HCL Technologies Acenture Zoho Urban ladder Times of India Manipal Technologies Funskool Kena design Hexolabs Ergo Forms Consulting
HCL technologies VIP Industries Kena Design Esthete Design Itu Chaudhari Design Indian Type Foundry Design Route Flinto Learning Solutions Center for KNowledge Socities Rocca parryware Scolarian Bikes Ergo Forms Consulting IDC, IIT Mumbai Karadi Tales Sixofus Design Fisheye Design AT-TIN studio Hexolabs
Itu Chaudhari Design Fisheye Design Funskool Icarus Foley Design Design Stack Trip creative Idiom Design Piaggio Ergo Forms Design Directions Sangaru Design AT-TIN studio Kahani design works Auroville Bamboo Center National Innovation Foundation
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The TEAM
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MANAGEMENT TEAM Governing Council Sanjay Jayavarthanavelu Chairman
Dr Lalithadevi Sanjay Jayavarthanavelu Trustee
Prof S Balaram Member
Michael Foley Member
Niels Schoenfelder Member
S Rajasekaran Member
Rahul Mehrotra Member
Managment Sanjay Jayavarthanavelu Chairman
Dr Lalithadevi Sanjay Jayavarthanavelu Trustee
Administration Sripriya Karthik Officer Corporate relation & Placement
Udayakumar M Deputy officer Administration
Technical Staff Charles P Librarian
G Haridasan Officer, Media Lab
S Gowrisankar Deputy Officer, IT
Bipin Hari Bhai Panchasara Senior Model Maker & Instructor
PERMANENT FACULTY Prof S Balaram Professor and Dean FRSA (Fellow. Royal Society of Arts, UK) Emeritus Professor, CEPT University Industrial Designer & Author Former Chairman – Education, NID
Jayagovindan Menon Professor and Head, Communication Design Communication Designer Central St. Martin’s Alumnus
Mohan Chinnasamy Associate Professor Product Designer Former Faculty at NIFT NID Alumnus
Sudhakar Damodaraswamy Head, Interaction Design Interaction Design Consultant Former Head, Experience Design, Infosys NID Alumnus
Kanaka Ananth Assistant Professor Architect Industrial Designer NID Alumna
Seema Krishnakumar Assistant Professor Communication Designer Fulbright Fellow, Pratt Institute Alumna NID Alumna
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VISITING FACULTY Guest Faculty
Communication Design
Achyut Palav
Aastha Gohil
Helmut Langer
Arun Gupta
Prof Jim S Sandhu
Asha Deb / Debdutta Deb
Calligrapher
Graphic Designer, Germany Professor Emeritus and leading proponents of the Universal Design, England
Marina Langer
Illustrator, Germany
Michael Pinkney
Film Designer (NID alumna) Film & Video (NID faculty) Advertising
Deepa Kamath
Graphic Designer (NID alumna)
Hashim P M
Graphic Designer (IDC alumnus)
Graphic Designer, Northumbria University, UK
Kruttika Susarla
Sibylle Gerold
Muralidharan
Prof Wyss Urs
Oni Sen
Ceramic Designer, Germany Queens University, Kingston, Canada
Fabris Boris
Automobile Designer, Italy
Graphic Designer (DJAD alumna) Cartoonist
Advertising, Electric dreams films
Priyankar Gupta
Animation Designer (NID alumnus)
Prosenjit Ganguly
Animation Designer (NID alumnus)
Ramya Ramakrishnan
Animation Designer (NID alumnua)
Ranjan De
Communication designer (NID alumnus)
Sekhar Mukerjee
Animation Designer (NID faculty)
Suresh Immanuel
Communication Designer (Ex-NID)
Shah S M
Communication designer (Ex-NID)
Shiva Nallaperumal
Graphic Designer (DJAD alumnus)
Troy Vasanth,
Animation Designer (NID alumnus)
Vaibhav Kumaresh
Animation Designer Vaibhav Studios (NID alumnus)
Varun Manoharan
Graphic Designer (DJAD alumnus)
Venkatram Viswanathan
Animation Designer (NID alumnus)
Industrial Design Ajith Kumar
Industrial Designer (IDC alumnus) Ex Head, Funskool, Faber Castell
Arvind Merchant
Shrikant Nivsarkar
Dr Shridhar Andhare
Dr Somnath Gangopadhyay
Sumanth Kamat
Furniture Designer (NID Alumnus)
Ex Dean - MIT (Ex – NID)
Professor, Ergonomics Culcutta University
Aziz Kachwalla
Dr Vinod Vidwans
Industrial Designer (NID alumnus )
Bhargav Mistry
Industrial designer (NID alumnus)
Caran Thammaiah
Product Designer (NID alumnus)
Joseph I C
Ex-Chairman Governing Council of NID Ex- Head, Larson and Toubro, R & D Department
Jaganathan
Industrial designer (IDC alumnus)
Joginder Panghaal
Industrial designer (NID alumnus)
Prof Kumar Vyas H
Professor Emeritus,CEPT Industrial Designer Founder faculty of NID and MIT
Michel Foley
Industrial Designer MD, Foley Design (NID alumnus)
Niels Schoenfelder
Architect MD, Mancini Enterprises
Rajesh Mirajker
Industrial Designer (NID alumnus)
Prof A G Rao
Professor, FLAME, Pune (Ex-NID)
Common Courses Dr Alka Pande
Curator & Author Indian Habitat Centre, Delhi
Amar Gargesh
MICA, Ahmedabad
Dr Bibhu Dutta Barral
Exhibition Designer (NID alumnus)
Suranajana Satwalekar
Exhibition designer (NID alumna)
Umapathy Acharya Temple Architect
William Joseph
Faculty, NID Bangalore
Dr William D Silva
Kanada University, Hampi
Yogesh Purohit
Fashion Designer (NIFT / NID Alumnus)
Ergonomist, NID Faculty
Dalwadi P M
Professional photographer (Ex-NID)
Prof Kirti Trivedi
Faculty, IDC, IIT Mumbai
Prof Mohan Chandra
Dean, Business Design Welingker Institute of Management (NID alumnus)
Dr Nagaraj Paturi
Professor, FLAME, Pune
Dr Padmini Balaram
Head, Shilpa Sadana Shantiniketan (NID alumna)
Saurabh Singnapalli Linguist, IIT Mumbai
Industrial Designer IDC, IIT Mumbai
Sashikala Ananth
Rupesh Arvindakshan
Dr Shilpa Das
Industrial Designer (NID Alumnus)
Art Historian
Architect
Liberal Arts (NID faculty)
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DJAD THROUGH THE YEARS 2004 • The idea to start a Design institute under the GKD Charity Trust is born. A team led by Sanjay Jayavarthanavelu and PAR Kumar visits NID, Ahmadabad, studies the facilities, observes the culture of design learning and holds talks with the Executive Director. • NID agrees to collaborate and to establish D J Academy of Design (DJAD). • LMW (R & D) deputes two fresh engineers from to undergo two year ‘Faculty Training Programme in Design’ at NID to become future faculty at DJAD. • In collaboration with NID, a one year Post Graduate level certificate program for Engineering graduates commences, drawing professors from NID as visiting faculty. • S Balaram, deputed by NID, starts the opening course ‘Introduction to Design’.
2005 • Prof. Balaram takes over as first dean of D J Academy of Design and major chnages initiated. • The PG Program duration
increases from 1 to 3 years and the entry opens to recognized degree in any field. • A four year full-fledged UG program for the school leavers in Industrial Design and in Communication Design commences. • A ten year road map (2006-2016) for DJAD is worked out. • A detailed curriculum plan for UG and PG pr ogrammes is drawn. • New Admission procedures, Evaluation process and innovative, design conducive learning culture put in place. • To overcome the shortage of design faculty, a list of eminent design professionals as visiting faculty is drawn out, and a focused module system of teaching introduced.
2006 • DJAD becomes the lead member in the ‘Indian Design Institute Alliance’ (IDIA) a consortium of 14 noteworthy design institutions in India. • DJAD becomes Educational member of the International Council of Societies of Industrial Designers
(ICSID), as one of the 4 eminent members from India.
2007 • Collaboration between Shrishti Institute of Art, Design and Technology Bangalore and DJAD is initiated. 2010 • Noted Design / Architecture institutions in the country, NID(Deemed University) and CEPT University in Ahmedabad accept DJAD under graduates for Postgraduate studies. • Reputed British Institution, Northumbria University, New Castle signs MoU with DJAD for accepting DJAD undergraduates for their Masters programme and for the exchange of Design faculty. • DJAD commences Postgraduate program in Accessory Design. • DJAD announces Integrated five year Post graduate program in Design for Schoo leavers. 2011 • IIT, Bombay approves UG course syllabus of DJAD as suitable for eligibility
for admission in M.Des programme at IDC, (IIT). The Post graduate committee further approves the course program of DJAD at par with the IDC, IIT requirement. • Work of DJAD students appears in the International Exhibition of Design Students 2011 organized by International Design alliance which is established by three main world design organizations ICSID, ICOGRADA and IFI. The exhibition was held in Taiwan, Taipei World Design Expo 2011.
2013 • Northumbria University and DJAD agree to commence Joint Degree programme at UG level between both the institutions. • DJAD ranked, 3 years in succession, 2013-2016 by Edutainment Awards committee as one of the Top 10 best design institutions in the country. • British Council invites D J Academy of Design as one of the Four selected design institutions in India for a study tour of best design universities in United Kingdom(UK).
2015 • DJAD organizes its First International Design conference on the theme ‘Universal Design and Development’ co-sponsored by the British Council. • The conference outcome a ‘Declaration on Universal Design’ is sent to various design institutions in the country and abroad. • DJAD commences ‘nteraction Design’ (IxD) as PG specialization. • NCEPEDP (National Centre for Promotion of Employment of Disabled People) confers Gold Award for DJAD as the best institutions for Universal Design Education in India.
2016 • International Association of Universal Design(IAUD), Japan confers Grand Jury Award to DJAD for outstanding Universal Design Education. • Two new PG programmes, ‘Design forArchitecture’ and ‘Animation Film Design’ announced. • DJAD gallery opens with an exhibition of Contemporary Japanese Posters co-sponsored by Japan Foundation.
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CONTACT D J Academy of Design Pollachi Highway - Coimbatore Othakkalmandapam Post Coimbatore – 641 032 Tamil Nadu, India Phone : 0422 – 2610333, 2610428 e-mail : office@djad.in Website : www.djad.in
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D J Academy of Design Pollachi Highway - Coimbatore, Othakkalmandapam Post, Coimbatore – 641 032 T : 0422 – 2610333, 2610428, www.djad.in