Debut 2011

d debut

graduating students’ work 2005 -2011

Foreword Debut is the selected work of our graduates compiled for the first Graduation Ceremony of D. J. Academy of Design. It is the graduates’ first step into the world and it showcases the wide variety of design projects undertaken from various industries and design studios.

The D J Academy of Design, which started rather humbly with eight students, has grown in the past six years. Our vision has always been to give globally comparable design education that is accessible to all. The student intake had been deliberately kept small, so that we can impart a more personalized education and ensure a work culture conducive to creative learning. We aspire to compensate in quality for quantity.

At DJAD we train students for an all round growth as individuals, rather than mere career preparation. The learning here makes them develop their full creative potential and be suitable to work for various industries, design studios or set up their own organizations as design entrepreneurs. In a fragmented society, which is a result of over specialization; we give a generalized education, to make them flexible professionals, who can handle with ease different areas of design, adapt to fast changing technologies and be able to work seamlessly in multi-disciplinary teams.

As Dean of this young and unique institution, I would like to place on record my appreciation to various industries, design studios, design professionals and faculty, who have lent their support in our effort by way of sponsoring projects, offering internships and sharing their knowledge and time with our students.

This little book carries with it the blessings and good wishes of mine, all the faculty colleagues and management to all the graduates for their great future endeavors.

Prof. S. Balaram 30 March, 2012

Dean, D J Academy of Design, Coimbatore

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Contents COMMUNICATION DESIGN Chetan Sayal 04 Jaikishan Patel 06 Mahesh Haridevan 08 Muthiah Kasi 10 Rajmohan Chozhiath 12 Sreejita Chakraborty 14 Suhasa Dutta 16 Suman Maurya 18 Uma Madhu 20

INDUSTRIAL DESIGN Ajay Sekar 24 Arun Raja M 26 Bhavanee G S 28 Deepak S 30 Divyasree R S 32 Diya Deb 34 Kamal R Shukla 36 Pooja Dhargalkar 38 Pranav Kumar T 40 Pranav Singamapalli 42 Ranju Itty Joseph 44 Sagar Barot 45 Satish Suman Behera 46 Vandana Jagannathan 48 Venkat Rao 50

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Communication Design

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Chetan Sayal

U G communication design, 2006

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Branding, stationery & Buness Collaterals Diploma Project Client: ‘A’ Hotel, Ludhiana Guide: Sumanth Kar

A’ Hotel is an avant-garde business-cum-leisure hotel situated in Ludhiana, Punjab. The client required a redesign of the stationery, business collaterals and concepts related to the hotel communication. The need was to bring a sense of style and homogeneity in all communication so that it looks simple, modern, professional, sophisticated, warm and welcoming. Pictograms were made a part of the communication to give emphasis to some of the services provided by the hotel.

The logo is inspired from the Phulkari craft of Punjab.

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cjsyal@gmail.com

Traditional Knowledge Documentation

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The document explains the various stages involved in the making of a Thangka Painting.

Guide: Dr. Padmini Balaram Chakra – Moving Image Group Project The concept of this experimental film revolves around the metaphorical cycle of wind. Coimbatore flower market has a wind of its own which is full of color and fragrance. The movie was a non-narrative approach to capture the essence of that wind.

Project team: Chetan Sayal, Sreejita Chakraborty, Mitalee Agrawal & Suhasa Dutta Guide: Junuka Deshpande

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Jaikishan Patel

U G communication design, 2007

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Brand Identity Redesign Diploma Project Client: Olive Telecommunication, Gurgaon Guide: S. M. Shah

The project brief was to redesign the brand identity, the language of which could be extended to the next level of product categories when required.

The logo type projects a progressive and dynamic character, without being casual in outlook. Bright green is associated with modern and high-end technology, where as deep brown projects a down-toearth mood to it. Both of them are highly contrasting to each other. The hint of yellow gives energetic and fresh attitude to the colour palette.

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jaiksworld@gmail.com

Personality & caricature Manmohan, 25, owner of a dhaba, located on NH.2 near chatta (U.P).

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Guide: Prosenjit Ganguly

ENVORONMENTAL GRAPHICS – Signage & way Finding System The identity and icons are based on the prominent attributes of the environment, such as transparency with a certain amount of contrast in color scheme and architectural forms.

The format for sign boards is matching to the logotype and the colour scheme is evolved from the colours found in the campus.

Guide: S. M. Shah

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Mahesh Haridevan U G communication design, 2005

Signage System

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Diploma Project Client: Trapeze Design, Bangalore Guide: S. M. Shah

The first phase of the project involved navigation mapping of the resort. Following it, a great deal of research was done into materials and processes that could be used for the signage system. The resort being in Kerala, materials produced in Kerala like coir, terracotta, ceramics, wood and metals like brass, copper, brushed steel were considered.

The theme for the resort is ‘Classic Kerala.’ The over all look and feel is inspired by the elements which are an integral part of Kerala’s culture.

The outdoor signage was inspired by Vallamkali, the traditional boat race competition during Onam - the harvest festival of Kerala.

The illustrations for indoor signage was again borrowed from the visual elements that are found in Kerala’s scenic beauty.

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mahesh.haridevan@gmail.com

Synergy Consulting and Garment Technology is specialized in bringing technology solutions to the fashion, apparel and home furnishing industry.

The “synergistic circle,� tries to reinforce the key attributes as a symbol of efficiency and optimization.

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Muthiah Kasi

U G communication design, 2007

Graphic Identity

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Diploma Project Client: Ishan Khosla Design, New Delhi Guide: A. Charles

The plate and pouch, designed for Le Mill – a Boutique store in Bombay – were a part of a collection aimed mainly at the non-Indian tourists visiting Bombay. For the plates, the aim was to connect the design with the food served – like the jalebi illustrated on Desert plate here. For Pouches on the theme ‘travel’, a collection of check-in luggage tags were used to create a visually strong connection to the little mementos people buy when they travel.

Delhi is undergoing a massive change. We are in the midst of a kind of progress that can undermine the very fabric of the city. One of the recent examples of this “gentrification” is the removal of the age-old flower markets of Delhi. As part of the dialogue of Delhi 2050 event, silk garlands were created which depict images from these very flower markets in a celebratory manner for the delegates.

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muthiahs05@gmail.com

Illustrating Music This was one of several illustrations as a part of the experimentations in illustrating music for the song ‘Gods Gonna Cut you Down’

by Johnny Cash.

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Illustrating Music Another experimental illustration for the song ‘Funnel of Love’ by Wanda Jackson.

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Rajmohan Chozhiath U G communication design, 2006

Animation Film

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Diploma Project Client: Pumpkin Design Studio, Mumbai Guide: Priyankar Gupta

The animation film ‘Lottery’ is about a poor man who struggles to make both ends meet. He is stuck in the vicious circle of poverty and resorts to trying his luck by buying lottery tickets. He ends up spending all the money he earns on lottery tickets. At the end a ticket saves his life.

The rendering of frames is done in a mix of digital drawing and dry pastels. The backgrounds are in pastel and the characters were painted digitally.

The film is 6 minutes long.

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raj_chozhiath@yahoo.com

PAPER SCULPTURE One of the characters rendered for an animation film where the technique of paper sculpting was used.

Internship at Pumpkin Design Studio, Mumbai.

DEVELOPMENTAL COMMUNICATION – CHILDREN’S ILLUSTRATION An illustrated book about the adverse effects of plastic waste.

The entire book was digitally illustrated.

Guide: S. M. Shah

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Sreejita Chakraborty U G communication design, 2006

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Save Water Campaign Diploma Project Client: Ogilvy & Mather, New Delhi Guide: Prof. S. Balaram & Ms. Pooja Trehan

Designing a simple graphic logo was the first step in the campaign. The logo is a top-angle shot of hands cupping a drop of water. This design captures the need to conserve every drop and does it with love.

In a communication solution for CII to launch a direct mailer campaign targeted to CEOs of large companies, a simple cardboard box packaging was devised with a loud, infomercials branding, “The ultimate water saving gadget”. On opening the box, one found a bucket inside, along with the message, “saving water is really as simple.”

For sub cities and rural areas, the campaign focussed to stay close to their everyday vernacular yet cut through the immense marketing clutter. The solution was to take popular songs and proverbs that had any mention of water and replace it with random words to create an interesting message.

The campaign signed off with the line, “water has no alternative. Conserve.”

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sreejita_1988@yahoo.co.in

Claymation GROUP PROJET – Smoking is injurious to others health An experimental clay animation film on the ill effects of passive smoking.

Project Team: Sreejita Chakraborty, Chetan Sayal, Kamal Shukla & Venkat Rao Guide: Vaibhav Kumaresh

BrandinG Rather than choosing a company first, the student made random forms and in turn chose a particular form and associated it with a certain company. In this case the attributes of the selected form were safe, caring, playful, fun which led naming the company’ as Play group-crèche.

Guide: S. M. Shah

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Suhasa Dutta

U G communication design, 2006

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Show Packaging Diploma Project Client: Mtv (Viacom 18), Mumbai Guide: Priyankar Gupta

The main projects included show packaging of Mtv Kickass Mornings and MF101. The show Kickass Mornings is completely dedicated to the viewers who long for good music at the start of the day. Stopmotion animation was used for this show package.

The plot for the stop motion was decided after a long brainstorming session and a discussion with the creative heads.

MF101 is a male fantasized show. The brief was to follow the brand attributes and create a show that is edgy and mysterious. The show teasers and other print works followed the brand guidelines. In order to advertise both the sponsor and the show, an attractive and clear Eristoff bottle necktag was created. The mood of the required environment was maintained throughout with typography and visuals to add the dusky feel of the fantasy world.

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suhasa_dutta2@yahoo.co.in

Traditional knowledge documentation

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Based around the rural area of Sriniketan, Amar Kutir’s objective is to promote rural artisans with their traditional skills and ethnic creativity. This book “Amar Kutir” documents the status of the leather crafts and discusses the stages involved in the creation of different leather craft products.

Guide: Dr. Padmini Balaram

rain wears & monsoon products Internship with ‘& Then’, Mumbai Illustrated umbrellas

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Suman Maurya

P G communication design, 2008

Children’s Book

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Diploma Project Self Sponsored Guide: J. Menon

The project brief was to create an illustrated book for children. The subject chosen was nursery rhymes.

The backgrounds are painted using mixed media, while all the characters are illustrated using typography. The idea came up after a course on advanced typography, that prompted the student to explore possibilities of working with typefaces to create illustrations.

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fasinate.08@gmail.com

CLAYMATION – GROUP PROJECT ‘To Bee’ is a student project in clay animation about a day in the life of a curious little bee who is excited about flying.

Project Team: Suman Maurya, Uma Madhu, Tania Dey, Rahul C. R, K. Rajagopalan & Kamal Kant Singh Guide: Vaibhav Kumaresh

Personality & caricature The brief was to create and illustrate an imaginary character bringing out the personality traits.

The character here is Sam, a 55- year-old author from London.

Guide: Priyankar Gupta.

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Uma Madhu

U G communication design, 2007

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Children’s Book Illustration Diploma Project Client: The Karadi Tales Company, Chennai Guide: Prakash Moorthy

Two projects were done for the final diploma in the field of children’s book illustration. The first project was a tactile story book titled ‘Where is papa’s Button’. The entire book was conceptualized, designed, written and illustrated for the entertainment of blind and partial-sighted children. The book tells a story of the experiences of a blind child, exploring new materials, in the course of finding his/her father’s missing shirt button. It contains many ‘tactile’ illustrations of the materials mentioned in the story. The story helps the child to understand various shapes, sizes, materials, spaces, and plural meanings of the same object.

The second project was to illustrate the story ‘The Wednesday Bazaar’, written by author Neha Singh.

This project required designing of its various characters, and composing and illustrating the spreads according to the visual description given by the author.

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umasan7@gmail.com

CLASSRoOM PROJECTS Experiments with character design, illustrations and story development inspired from Anime and Manga styles.

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Industrial Design

Ajay Sekar

P G industrial design, 2005

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Domestic Solar Water Heater Diploma Project Client: Nuetech Solar Systems, Bangalore Guide: Prof. S. Balaram

Electricity is becoming more and more expensive and unreliable. The solar water heaters are clean and green and thus reflect one’s commitment for preservation of Environment, they are safer than electric geysers as they are located on the Roof, and, if well designed, may even look good on the house top.

In a thermo-siphon (or passive) system, as water is heated in the solar panel it rises by convection in to a storage tank located above. Cold water is then drawn into the panel for heating. This type of system is simple has low maintenance, and uses renewable energy.

The new solar water heater tries to address problems like Form, Color, production ease and Customer care issues.

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jay40113@gmail.com

25 Solar Concentrator Internship with Golden Section, Udaipur It is the most powerful type of collector which concentrates sunlight at a single, focal point, via one or more parabolic dishes—arranged in a similar fashion to a reflecting telescope focuses starlight, or a dish antenna focuses radio waves.

This geometry may be used in solar furnaces and solar power plants.

Guide: Bhargav Mistry

SIMPLE PRODUCT DESIGN – Tea VeNDING Can for Railway Platform Vending tea is one of the most popular activities on an Indian railway platform. This tea can is more convenient to carry and fill the cups without spilling while keeping the tea hot.The new design also takes care of the ergonomics of the vender.

Guide: Prof. S Balaram

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Arun Raja M

U G industrial design, 2006

Table Top Wet Grinder

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Diploma Project Client: Vidvus Technology Solutions, Coimbatore Guide: C. Mohan

The brief was to create a bench mark for the grinder industry without any major change in function. All the existing grinder models look similar. At the same time, the client did not want any changes in the function.

In the new product the pivot point of the arm has been to the other side i.e. to the motor side so that it gives more space to lift the drum. The form is inspired from the futuristic cars where clean lines are the main feature. This also gives the users ease of cleaning and at the same time giving it a totally different look from the other grinders.

The grinder is provided with a feather touch button with a timer option which helps the users attend simultaniously to other works. The feather touch also helps in ease of cleaning since there are no undercuts like that of the traditional switches. The product is made of ABS and the drum is made up of SS.

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arunraja01@gmail.com

SIMPLE PRODUCT DESIGN – Coffee FILTER The product’s form had been inspired from a human getting up in the morning. It is made up of ABS body and has soft texture which gives the product good grip. There is a small window to see whether the coffee has been made. The device is very easy to use since it follows the same procedure as of the traditional ones.

Guide: Prof. S. Balaram & Kanaka Ananth

27 UNIVERSAL DESIGN – ATM The form of the ATM is curved giving the feeling of protectiveness like a mother gives to her baby. The curve helps the people to balance and at the same time giving space to keep the personal belongings like wallet, glass or a helmet. The curve acts as a support for the person with crutches.

The ATM is voice activated along with lights to help both the visually impaired and Hearing impaired person. The ATM is also assessable by a wheel chaired person.

Guide: Prof. S. Balaram

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Bhavanee G S

U G industrial design, 2006

Furniture for Hospitality Industry

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Diploma Project Client: by Indian Furniture Product Guide: Prof. S. Balaram

Hotels always included variation in rooms according to their ranges; we froze on developing 3 different ranges with three different themes named wave like, amber spark and blazing brown.

The ambiance of wave like was spreading the essence of aqua and freshness. Amber spark is inspired from the form of flames that creates a feel of warmth. Blazing brown is a neutral room spreading the essence of ethnicity.

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bhavaneeorama@gmail.com

Nature and form – Garden sEATING A garden sitter for luxury hotels and parks has been designed inspired from the coccinellidae which belongs to the family of ladybird.

The canopy and the sitter both have integration through a tubular pipe extended from the wings of the ladybird.

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A form has been developed from the abstraction of a lady bird, and a 3d model has been made.

Guide: Prof. S Balaram

Strategy game Internship with Funskool The game Finitho was developed for Funskool India Limited. The game targets age group 6 years and above.

The motive was to complete the game first by constructing a complete three storied tower using varied size block.

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Deepak S

U G industrial design, 2007

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Communication Device for Youngsters Diploma Project Client: Haier Telecom, Gurgaon Guide: Prof. S. Balaram

The brief was to design a communication device for youngsters focusing mainly for people in Indonesia.

The design should grab attention among the target group and the phone operating system is based on Android.

The phone is a SEMI QWERTY touch and type. The SEMI QWERTY keypad makes typing faster and convenient. The keypad sizes are ergonomically considered, so that even during winter, with your gloves on, you don’t miss hit the keys. To maximise the visibility at outdoors during sunny days, the screen runs on Liquid Graphics technology touch screen with instant response times, fluid animations and a stunning display.

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deepak@afreshthinking.com

TECHNO-AESTHETIC DETAILING portable barbecue The project was to take a slow moving product from the market and re-make the product only by changing the details such as knobs, stands, handles etc.

Here the product taken is Weber’s ‘Smokey joe’ portable barbecue.

After an user research and the problem analysed, the handle, stand, and the inlet and exhaust vent were re-designed.

Guide: Prof. S. Balaram

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31 AEROSOL: The Electric Spray Gun The electric spray gun was for people who wish to spray insecticides for their garden or paint the fence. This product is for home purposes. The student benchmarked the PILOT E88 model and worked on the working principle, internal components and the exterior looks.

Divyasree R S

U G industrial design, 2006

Desk-based Systems

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Diploma Project Client: Godrej & Boyce, Chennai Prof. S. Balaram

Interiors for Godrej Knowledge centre was designed as a part of the final project. This showroom isn’t for purchase; it’s a showcase of all their latest products.

It’s not just to display the products but to communicate through designs and solutions. Since the company is more particular about being eco friendly the basic theme of the knowledge centre was based on Going Green.

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rs.divyasree@gmail.com

TECHNO-AESTHETIC DETAILING – Handy Mixer Grinder A portable and handy mixer grinder was designed for the effective use of the product during travel with the added values. Students and Tourists are the target audience.

Student hostel was selected as the context.

Guide: Venkatesan C

33 Display and Control – Microwave Oven The control panel is exclusively designed for Indian Women. The language, font type, font size, legibility, texture, use of colors and color schemes are focused for it to be user friendly and easily understandable.

The size and placement of buttons, timer knob and the LCD screen are based on the Indian anthrometric data and Cognitive ergonomics Guide: Mohan C & Kanaka Ananth

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Diya Deb

U G industrial design, 2007

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Exterior of an ICV for the Year 2025

Trucks are an everyday sight which intimidate people by their sheer size and rugged aggressive styling.

Diploma Project

Concept 2025 is a smart, electric truck designed for the urban environment (narrow roads and streets).

The exterior design is based on streamlining and air deflection. The flexible aerofoil provides a smooth and continuous side and top profile, allowing the wind to pass over the cabin and cargo space with minimum obstruction, thus reducing drag. The vehicle overhang had to be restricted, though it could improve aerodynamics, as maneuvering it in tight corners would have been difficult. The strip O-LED lighting makes the vehicle visible in all lighting conditions, even while parked.

Client: Ashok Leyland Guide: Prof. S. Balaram & Sathiya Seelan

The attributes for the future ICV are Safe, Inspiring, Friendly, Smart and Endearing, uncomplicated, Interactive & Efficient.

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diya1065@hotmail.com

Universal Design – CONFERENCE Chair

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In the commonly used conference chair, the makeshift table is heavy, partial to right handed users, uncomfortable to use and presses itself onto the user’s torso. Addressing these issues in the design, the end product is a lightweight, foldable makeshift table whose profile follows the user’s body girth and can be attached to a variety of chairs including wheelchairs.

Guide: Prof. S. Balaram

Nature and Form – jewelry stand This design is a light feature and jewelry stand inspired from the shape of the snowflake, its transparency and free falling nature.

Guide: Prof. S. Balaram

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Kamal R Shukla U G industrial design, 2007

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Interiors of a Residential Flat Diploma Project Client: Lalani Group, Mumbai Guide: C. Mohan

The design style that was followed throughout was Contemporary Design Style. Primarily, simplicity, subtlety, sophistication, texture and clean lines help to define Contemporary Style of Interiors. It is more about the uncluttered, streamlined, sleek and efficient spaces.

Neutrals, black, and white are the main colors in contemporary style interiors. The palette is often punched up and accented with bright and bold color.

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kamshuk@gmail.com

techno-aesthetic detailing – Sitting Stools for the Youth

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There is a strong sense of possession among the youth for things that they love: bags, jewelry, shoes, music etc. These are not just products but things that define who they are. Keeping in mind this concept, I designed a sitting stool for young girls inspired from a stiletto.

The challenge here was to decide on the various materials that would be used to make this stool and how would one fuse them best to make it as much aesthetic as functional.

Guide: Prof. S. Balaram

elements of form – A Candle Stand inspired from a Butterfly A bedside candle stand was designed inspired from splendour of the mating butterflies.

Guide: Prof. S. Balaram & Kanaka Ananth

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Pooja Dhargalkar U G industrial design, 2006

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Outdoor Mobile Retail Vending Unit Diploma Project Client: Innovaxis India, Mumbai

The process followed in this project was completely user centred design process. After the initial model was ready, the process was revised and looked into several aspects and the required changes were made. After a series of speculations regarding the cost, manufacturability and performance, the design was finally ready for the production.

Guide: Prof. S. Balaram

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poojadhargalkar@gmail.com

universal design – Public Payphone

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A universal design Public Payphone especially friendly to the differently-abled people in the society.

Features include large illuminated keypads, hands-free audio and marching LED display with a highVisibility street furniture and ergonomic design in weather proof ABS. Guide: Prof: S. Balaram

simple product design – Clothes Hanger The design caters to the need of Indian women to arrange their sarees along with matching blouses.

Guide: Prof. S. Balaram

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Pranav Kumar T U G industrial design, 2005

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Solar Air-Conditioning System Diploma Project Client: 3R Technologies, Chennai Guide: Prof. S. Balaram

This was a research and development project where solar heat was used as the primary source of energy (commercially viable) and cooling systems were designed to use this energy for cooling. Using liquid technology as base indirect evaporative coolers were developed. A complete prototype of solar ac could not be developed, but the sub components were tested and perfected.

Applications for two provisional patents are filed.

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pranav1988@gmail.com

TECHNICALLY COMPLEX PROJECT – Low-Cost Digital X Ray Machine This innovation focused on using single x ray recording sensor, reducing task time and easing work of operator. The above concept was selected by adithya medical equipments.

Project Team: Pranav Kumar, Pranav S, Atulnath, Satish B & Ajay Sekar Guide: Prof: S. Balaram

41 SIMPLE PRODUCT DESIGN – LPG Cylinder Trolley On the LPG cylinder trolley, the mechanism is taken from case studies of various trolleies and wheel chair designs developed for staircase climbing. The design is modified to suit Indian conditions, Battery powered and manual operation with many safety conditions built into the trolley, to eliminate injuries and reduce work stress. Partial Prototype was built and tested.

Guide: Prof: S. Balaram

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Pranav Singanapalli U G industrial design, 2005

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Domestic Monoblock Water Pump Diploma Project Client: Texmo Industries, Coimbatore Guide: Prof. S. Balaram

This pump was envisioned as the flagship model in the 500 crore company’s lineup. Hence out of various approaches, a radical approach was chosen.

Built from the ground up with a major emphasis on design, the project aimed to produce a pump that is eye-catching, prompts a rethinking of how a pump should look, improves usability and ergonomics, and showcases the company’s long history and expertise in the sector.

The design not only considers obvious human factors but also more tacit factors like assembly line production, serviceability and the ability to apply the design across the entire product line.

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pranavsinganapalli@gmail.com

Bottle opener Looking unlike any other, this small, stylish, sculpted bottle opener has a clean minimalistic design and aesthetically superior look. Polished finish highlights its dynamic, confident form. The top surface allows engraving company’s logo making it perfect for personal and corporate gifts, as well as for restaurants and bars. It’s downwards action for removing bottle crown, avoids strain on the wrist and needs lesser space for opening the bottle. Being a single piece cast product, it is very strong and producible by large as well as small craft industries.

Guide: V. Jagannathan

ELEMENTS OF FORM III – Punching machine The humble hole-punch was transformed into something attractive by means of form, feel, colour and texture.

Concealed mechanisms leave the looks unspoiled.

Guide: Kanaka Ananth

Ceramic WARE Internship with Yuragi Ceramic Studio, Japan The internship was carried out in Japan at Yuragi, a ceramic company, specializing in low volume handmade ceramics. Yuragi, which means wave of nature, produces ceramics that are distinctly different and bearing semblance to natural forms.

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43

Ranju Itty Joseph U G ndustrial design, 2008

ID

Facelift LCV Product Diploma Project Client: Tata Technologies Guide: C. Surendran

ranjuittyjoseph@yahoo.co.in

Iron Man is one of the earliest super-heroes, an ordinary human being who uses technology to create a superior, revolutionary weapon-laden armor. He is aggressive in his ways.

The design of the bus is inspired from Iron Man, whose super power is his technologically brilliant mind. The finished product has aggressive feature lines and futuristic looks. The Iron Man has distinctive eyes which i have designed the headlights on, and the characteristics of his mask have been incorporated into the design.

Aggressiveness, Strength, Stability and Power are the characteristics which I want the design to portray. In relation to Iron Man, the headlights depict the eyes, the hood depicts the forehead and the bumper reveals the sharp jaw line. The roof has an integrated air vent that resembles the crown of Iron Man.

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Sagar Barot

U G ndustrial design, 2006

Aerodynamic Locomotive Front End Diploma Project Client: Kemrock Industries & Exports, Vadodara Guide: C. Mohan

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barotdesigns@gmail.com

The product to be redesigned was next generation stylized locomotive front end in FRP and driver’s desk to be stylized with ergonomics. Initially it was tried to find out the problems with the front end, for making it a base for redesigning but later the idea was changed as a reason for redesigning was that the government bodies are using age old styling it felt the need of new stylized front ends in locomotives, a way to represent themselves in national and international market. The methodology follows with discussions and lots of doubts at each and every stage of project which were thankfully cleared by internal and external guide.

Project will be taken forward in the company for further engineering design and various technical analysis.

45

Satish Suman Behera U G industrial design, 2005

ID

Polo: Table Top Wet Grinder Diploma Project Client: Lakshmi Home appliances, Coimbatore Guide: C. Mohan

This project considered three basic categories of grinders.

1. Polo Essential – For the users who just use the grinder for grinding without any accessories.

Functionality is the major concern.

2. Polo Ultra – For the users who are in the middle income group and would sometimes use the atta kneader and coconut scraper.

3. Polo Premium – For the users who are in the upper segment and mainly working women whose needs are different due to the time constrains. Sometimes men also use this product in this segment.

A better design was proposed in these categories.

A digital interface was added to the products with a timer and a few advanced functions.

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satishsumanbehera@gmail.com

NATURE AND FORM – COBRA LAMP This lamp takes inspiration from a king cobra.

Guide: Prof. S. Balaram

Paper Ganesh Newspaper is used as the base material and Fevicol to fix the shape. To make the same waterproof, the product was coated with clear varnish on the surface.

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47

Vandana Jagannathan U G industrial design, 2007

ID

Gifts for Diwali Season Diploma Project Client: Titan Industries, Bangalore Guide: Prof. S. Balaram

“Queen of Diamonds”, is an initiative taken by Tanishq to make a memorable shopping experience to all their customers during Diwali season. The occasion aimed at creating an extended shopping experience, an opportunity to win exquisite diamond jewellery and assured gifts on purchase from Tanishq.

A series of Oil lamps, kumkum bharani’s, Agarbathi stands, decorative tables (Chaurang) for idols and Puja Plates (Thali) were designed and developed keeping in mind the visual appeal and the brand identity. Designs were named according to the aspects of their form and functional capability.

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vandana@yahoo.co.in

ANGLE GRINDER A multipurpose, multifunctional ergonomically designed angle grinder was re-designed as a design alternative to the existing one.

A unique feature of this design is its innovative mechanism design for locking the disc (spindle lock mechanism) and release of the same under extra load conditions.

49 nature and form – HAIR TRIMMER This highly stylish, funky and modern looking design was developed, based on the formal attributes of a cheetah. The handles were designed considering the 95 percentile population. All safety issues and needs of the product usability were considered in the final form.

Guide: Prof. S. Balaram & Dr. Padmini Balaram

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Venkat Rao

U G industrial design, 2006

ID

Low Cost Solar Water Heater Client: Icarus, Bangalore

The design solution involved functional innovations.

Simple physics of ‘Greenhouse effect’ and ‘High heat absorption ratio of black body’ were used to make the design affordable and highly efficient. The design addressed usability issues to ensure easy and safe usage.Water and heat loss were reduced considerably with the use of ‘One way valves’ in the piping.

Guide: Prof. S. Balaram

The key Design features are:

Diploma Project

1. It was fully prototyped at 8.5 % of the competitors’ price.

2. The system heats water up to 75 degrees Celsius.

3. Innovative array of one way valves help to reduce water wastage by 4 times.

4. The design reduces heat loss by 50% in exposed pipes.

Patents applied for the new plumbing design.

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mail.venky@ymail.com

UNIVERSAL DESIGN – 2-way refrigerator This refrigerator can be installed in a door like cut between any tworooms where the need for the product is maximum (like Kitchen/ dining, dining/bed room etc).The product thus serves the needs of both the rooms at the same time.

The design does not compromise in the product’s performance.

The refrigerator has the evaporator coils on the side in two strips. This allows the air to be in contact, and keep the cooling process going uninterrupted by the walls.

The refrigerator is accessible to all users, including to those who are wheel chair bound.

This design has been registered.

Prof. S. Balaram & Kanaka Ananth

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51 SIMPLE PRODUCT DESIGN – Easy threading needle To thread a needle has always been a difficult task as the hole and the thread head are almost of the same size.

This design solves the problem by a simple form manipulation and material use. The needle is moulded in plastic (Poly propylene) with a FLEXIBLE EYE. The eye expands for easy threading when pressed andmicro-ribbings at the tip retain the sharpness for penetration. The simplicity of the solution and the ability to mass produce makes this design unique.

Guide: Prof. S. Balaram