Editor & Publisher Digital Edition - December 2018

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A Section

Features

Departments

ENERGIZING PRINT

Hiring New Talent

CRITICAL THINKING

California publisher partners with AR developer to form Interactive News p. 8

With an increasing portfolio of products and services, newspapers should learn to think outside the box when recruiting salespeople . . . . . . . . . . . . . . . . . . . . p. 32

Does racial background affect how a reporter covers a story? . . . . . . . . . . p. 15

SAVING LOCAL NEWS Using venture philanthropy, American Journalism Project seeks to sustain vital news coverage . . . . . . . . . . . . . . . . . . p. 9

JOINING FORCES Local Media Association and Local Media Consortium announce partnership . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12

THE NEXT GENERATION New York Times replaces newsroom internship program with yearlong fellowships . . . . . . . . . . . . . . . . . . . . p. 13

Changing the Conversation More women in newsrooms are reshaping the news through leadership and reporting . . . . . . . . . . . . . . . . . . p. 38

Honoring the Best in Digital Media Congratulations to the 2018 EPPY Award winners . . . . . . . . . . . . . . . .p. 46

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DATA PAGE Vanishing newspapers and readers, data and analytics terms to know, Americans and social bots, how fake news spreads on Twitter . . . . . . . . . . . . . . . . . . . . . p. 18

PRODUCTION Deciding between profit and design and function . . . . . . . . . . . . . . . . . . . . . . p. 26

NEWSPEOPLE New hires, promotions and relocations across the industry . . . . . . . . . . . . . p. 59

SHOPTALK

EXPANDING COVERAGE

How the media encourages—and sustains—political warfare . . . . . . p. 66

Three news outlets form Oregon Capital Bureau . . . . . . . . . . . . . . . . . . . . . . . . p. 14

PHOTO OF THE MONTH Joseph Ahlquist/Rochester Post Bulletin p. 16

Columns INDUSTRY INSIGHT

BUSINESS OF NEWS

DIGITAL PUBLISHING

Monetize your journalism by not trying to monetize all of your journalism . . p. 20

How newspapers can start important conversations with readers . . . . . . p. 22

What happened when one editor paid less attention to Twitter and more on his paid news sources . . . . . . . . . . . . . . . . . .p. 24

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editorial

Words Matter

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n Oct. 2, Saudi journalist and Washington Post columnist Jamal Khashoggi entered the Saudi consulate in Istanbul, Turkey— and never walked out. Weeks later, Turkish officials said Khashoggi was strangled and dismembered as part of a premeditated plan, although as of press time, his killers have not been officially indentified and his body has not been recovered. In his last column for the Post, “What the Arab World Needs Most is Free Expression,” Khashoggi wrote, “…Arab governments have been given free rein to continue silencing the media at an increasing rate. There was a time when journalists believed the Internet would liberate information from the censorship and control associated with print media. But these governments, whose very existence relies on the control of information, have aggressively blocked the Internet. They have also arrested local reporters and pressured advertisers to harm the revenue of specific publications… The Arab world needs a modern version of the old transnational media so citizens can be informed about global events. More important, we need to provide a platform for Arab voices.” We may not know yet all the details behind what happened to Khashoggi, but one thing is certain: we have lost an important voice. As journalists, we’re told that our words matter. The words we put on a page. The words we speak. Every letter and syllable can make an impact. When one of us gets silenced, it hurts all of us. The Committee to Protect Journalists lists 45 journalists killed in 2018—and I’m afraid that number will grow before the year is over. The violence against journalists also continues to spread here. In October, a Florida man was arrested for sending pipe bombs to former President Barack Obama, former Secretary of State Hillary Clinton and the CNN offices in New York. Luckily, no one was hurt in the attempted bombings. President Trump called the acts “despicable,” but said, “The media also has a responsibility to set a civil tone and stop the endless hostility and constant negative and 4 |

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oftentimes false attacks.” Jeff Zucker, CNN Worldwide president, responded in a statement: “There is a total and complete lack of understanding at the White House about the seriousness of their continued attacks on the media. The President, and especially the White House Press Secretary, should understand their words matter. Thus far, they have shown no comprehension of that.” Journalists also need to do a better job on how they report words. In a recent article, Washington Post media columnist Margaret Sullivan warned journalists of “parroting” everything the president said. (“With the president as their de facto assignment editor, too many seem to respond ‘how high?’ when Trump says jump.) For example, when Trump presented the idea to eliminate birthright citizenship by executive order, news organizations from the Associated Press to Bloomberg News got swept up by the “scoop” and posted misleading headlines, said Sullivan. “(Trump) will routinely say things that aren’t even close to being true, and if you credulously repeat them—even in tweets— without saying they are false, you are arguably part of the problem,” said Mathew Ingram of the Columbia Journalism Review. Today’s digital age has brought us closer together, but it’s also done a lot to pull us apart. The Florida man who sent the pipe bombs had a history of sending threats over Twitter, yet nothing was ever done, even when he was reported. Things are shifting though. The Change the Terms coalition (changetheterms. org) was created a year ago “with experts on terrorism, human rights, and technology around the world to gather insights on how hate operates online and how it can be stopped.” And more tech companies are being held accountable for their role with spreading misinformation. Yes, words do matter. They matter a lot. For Khashoggi, his words and his pursuit of free expression apparently cost him his life. To honor his work (and the work of journalists no longer with us), let’s not forget why we have a voice in the first place.—NY

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comments ))) knowing them requires a bit of more indepth education and getting it might be painful for those not used to hard work but c’est la vie… PETER ADLER

Submitted on editorandpublisher.com

NYT Made a Mistake Publishing Anonymous Op-Ed

Journalists Need to Inspire Next Generation This essay about teaching and inspiring journalism students in an era of hatespeech against journalists is much needed encouragement. (“Shoptalk: What to Teach Journalism Students When Their Field is Under Attack?” October 2018) Teaching is hard when you care (so much easier when you don’t). The generation sitting before us as educators will have to figure out the way forward. We did. Our parents’ generation did too. And as long as we have a First Amendment to a constitution that supports free inquiry and checks and balances in government, we’ll need journalists who speak truth, shine light, and persevere through all the racket and smoke. MICHAEL A. LONGINOW, PH.D

Submitted on editorandpublisher.com

Diversity Comes Too Late for Newsrooms Something here is very, very wrong. (“Making Progress,” October 2018) Diversity in the workplace has been assimilated in corporate America for the past 40 years, 6 |

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and here is an article reporting that more newsrooms are creating diversity to change the culture within. What is most surprising is journalists have supported open borders, immigration and a wide range of programs of diverse benefits for cultures from around the world, and yet some newsrooms apparently are now just getting the memo regarding diversity and employment.

Yes, it was a mistake for the New York Times to publish this op-ed by an anonymous contributor. (“Critical Thinking: If a Government Official Approached You to Publish an Anonymous Op-Ed, Would You?” November 2018) I hold the Times to higher standards. I know we would not publish an anonymous op-ed. I get criticized enough for publishing op-eds that people disagree with simply because they appear in our newspaper, and those include the author’s name. An anonymous piece might as well state “This op-ed reflects the opinions of our newspaper,” because that is the only motivation I could see for the Times to run this. They were using a “credible source within the White House” to support what they felt readers should be aware of. JASON SETHRE PUBLISHER FILLMORE COUNTY JOURNAL PRESTON, MINN.

Submitted on editorandpublisher.com

JERRY KURBATOFF

Submitted on editorandpublisher.com

Journalists Need to Learn From Facts It took you a lot of words and still, you didn’t answer (“Journalism’s Silver Lining,” November 2018) so, for your elucidation: as soon as reporters and editors learn that their job is to inform, and nothing more, they will realize that this is a 24/7 endeavor—if you want to do it right—and they will learn that their job is not to comfort the afflicted and afflict the comfortable. In addition, it would help if they learn their history, and again, not from ideologically motivated books but, simply, from facts (yes, such sources do exist, and there are quite a few of them around). Of course,

CORRECTION In “The Right to Know” (October 2018), the New Jersey public-notice legislation was mischaracterized. The bill was introduced by Republican Gov. Chris Christie, and it initially garnered bi-partisan support in the New Jersey legislature. We regret the error.

Send us your comments nu.yang@editorandpublisher.com “Comments,” Editor & Publisher, 18475 Bandilier Circle, Fountain Valley, CA 92708 Please include your name, title, city and state, and email address. Letters may be edited for all the usual reasons.

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10NewspapersFP2019.qxp_Layout 1 9/12/18 3:05 PM Page 1

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Deadline: January 14, 2019 Please include: • Your name / contact info • Name of nominated paper • Daily or weekly? • Circulation • Notable innovation, achievement, story, procedure, etc. • Your ideas to help newspapers succeed and grow

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the A section VOLUME 151

FOR THE MONTH OF DECEMBER 2018

ISSUE 12

> Look Ahead

Energizing Print California publisher partners with AR developer to form Interactive News By Gretchen A. Peck

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uring a Christmas party last year, Ledger Dispatch publisher Jack Mitchell connected the dots between augmented reality (AR) technology and printed newspapers. Another guest had contributed a bottle of 19 Crimes wine, which has labels depicting notorious criminals. With the ease of taking a mobile phone photo, that label and its featured criminal was “brought to life” on screen. Mitchell immediately recognized how AR might be applied to editorial and advertising content for his twice-weekly newspaper published in Jackson. Calif. He began to research AR developers and found that many required readers to use third-party branded apps rather than a custom-branded app for the newspaper itself. Utah-based Strata AR was willing to create that app with Mitchell. Partnering with Strata, Mitchell formed Interactive News (interactivenews.live), which will roll out apps to publishers around the country. They’ve begun to evangelize AR at industry conferences, while getting a growing number of newspaper publishers to put it to use practically. At the Ledger Dispatch, Mitchell introduced readers to the app earlier this year with house ads and game promos. “The advertisers get it immediately,” he said. “Our ad revenues shot up dramatically. We’re up 30 percent.” John Wright is Strata’s CEO. Beyond being compelling and cool, there’s some science behind AR’s effectiveness and resonance, he pointed out: “We have five senses, and if you activate three of the five, you’ll remember it. A (printed) newspaper activates only one— visual—so if you can get touch and sound involved in your experience, you’ll remember it more.” Wright estimates that about 3,000 users have already downloaded the free app, which can be custom-branded for each newspa-

“Our ad revenues shot up dramatically. We’re up 30 percent.”

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} After downloading the Ledger Dispatch app in the App or Google Play store, readers can scan stories with their phone and watch the newspaper come alive.

per title. The Ledger Dispatch has about 400 readers using it, and the balance is made up of readers from the nearly 30 other newspapers that have already rolled out Interactive News apps to their own readerships. According to Wright, publishers are provided with a full-fledge native app for about $500 to $750 a month. There is no long-term obligation, nor startup/setup fees. In addition to linking to websites, social media pages, videos, and other value-add content, AR also enables publishers to create a direct e-commerce link to advertisers. Another compelling feature of the solution? Language translation. “When you scan the text, it will read it back to you in one of 40 languages you can choose, making us a multilingual newspaper,” Mitchell said. “I’m now reaching an audience that I couldn’t reach before at a small, local paper.” editorandpublisher.com

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the A section

Saving Local News Using venture philanthropy, American Journalism Project seeks to sustain vital news coverage

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t was 2015 when an idea first began to germinate for Elizabeth Green, the co-founder, CEO and editor-in-chief of Chalkbeat, a nonprofit news organization devoted to American education. “I’d been thinking that the way philanthropy organizes in the education sector had lessons that could be applied to journalism philanthropy sector that was emerging slowly at the time—too slowly, I thought,” she said. In the education sector, Green and her colleagues at Chalkbeat had begun to talk about how enriching it could be to create a network by which educationalpublishing leaders might share and learn from one another. Green began speaking with philanthropists known to invest in journalism and suggested that they “steal from that playbook.” “Instead of being focused on a project } Elizabeth Green } John Thornton

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or a cool new tool, these venture philanthropists are focused on developing the organization’s ability to sustain itself and grow its impact,” she said. Simultaneous to Green’s efforts, John Thornton, venture capitalist and founder of the Texas Tribune, was working on a similar philanthropic model, and when the two were introduced to one another, the American Journalism Project (AJP) was born. With support from the Knight Foundation and the Democracy Fund, the organization will focus on three core functions: investment, intensive support and movement-building. The focus on local news was decided and purposeful. “In 2016, Trump is elected, and like many Americans, I was concerned about the future of democracy, given some of the anti-democratic tendencies of the new president,” Green said. “I began thinking, ‘What is my role to play in standing up for democracy?’ There were calls for massive investment in journalism, but we needed to create the channels for those investments.” Green and Thornton define local news as news organizations that cover state government all the way down to municipal coverage. “There are two big reasons for that,” Green said. “First, those are the most threatened by economic trends. Second, they also happen to be extremely critical to democracy. The thing that is the most threatened is also essential.” The AJP is very much still in a “fundraising mode,” with a goal of raising roughly $50 million, and will soon begin to form the team designed to offer “intensive support” to local news publishers, allowing them to “spend the money as effectively as they can,” Green said. For more information, visit theajp. org. –GAP

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the A section OF THE MONTH It was over a few drinks that Jacob Fries, editor of the Spokane (Wash.) Inlander, and novelist Sam Ligon decided to embark on a “weird and ambitious” project together. “Something that captured the value of print to readers,” Fries said. The result was “Miller Cane: A True and Exact History,” an original serialized novel written by Ligon and published first in the Inlander. The story is about “a fraudulent historian who makes his living conning the survivors of mass shootings (who) returns home to save the young daughter of the woman he loves, taking her with him on his roadshow across the worn-out heart of America, staying one step ahead of what’s after them,” according to the website (millercane.inlander. com). The book is published in weekly installments in the paper every Thursday. The first two parts appeared on Sept. 13, 2018 and the novel will end approximately 52 weeks later, said Fries. “Everything debuts first in print, then six days later online and a week later on the radio,” he explained. “We wanted to reach everyone where they’re at, but we still have healthy print numbers and we wanted a project that showcased and embraced that. Thankfully, we had a sponsor in Sprint that also saw the great value of print as a platform.” Fries said feedback has been positive so far. “Obviously most readers are local, and we’re hearing from them that it’s made picking up the paper each and every week all the more important,” he said. “But the story is also finding readers around the country.” Fries said they aren’t sure if they will replicate this kind of project again, but he said “it has shown (him) the power of collaboration, with local talent, with smart sponsors and with other media.”—NY

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Tribune Publishing The company formerly known as Tronc (Tribune Online Content) returned to its original name in October after changing it in 2016 to reflect its pivot to becoming a “content curation and monetization engine.”

LEGAL BRIEFS Ohio Supreme Court Allows Newspapers to Review Autopsy Reports The Columbus Dispatch recently reported that the Ohio Supreme Court ruled in favor of the Cincinnati Enquirer and said authorities were wrong to deny journalists the opportunity to review the coroner’s preliminary autopsy reports of the Rhoden family. Eight members of the family were shot and killed in their homes in April 2016; their murder remains unsolved. Initial one-page individual autopsy reports provided little new information in the case other than revealing specifically how many times each person was shot. The state Supreme Court’s ruling was in response to lawsuits filed by the Dispatch and the Enquirer.

Washington Times Settles Lawsuit, Issues Retraction As reported by CNN, the Washington Times recently issued a retraction and apology for an editorial it published in March about Aaron Rich, the brother of Democratic National Committee staffer Seth Rich, who was fatally shot in Washington D.C. in 2016. His unsolved murder became the basis of conspiracy theories on the far-right, said CNN. The retraction was a part of a settlement with Aaron Rich after he filed a lawsuit against the newspaper for “(peddling) false and unfounded claims about him.” As a result, Aaron Rich dropped his lawsuit. The Times also deleted all online content referring to the editorial column. editorandpublisher.com

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the A section > Wise Advice

Tornoe’s Corner

“What do you do as a partner manager, and why is newsroom collaboration so important?” I have a deceptive title, since it encompasses numerous roles: journalist, researcher, editor, project manager, trainer and producer. I process incoming tips in our  Rachel Glickhouse database—which is available to more than 160 partner newsrooms—and gather other resources, leads and sources through FOIA, research and interviews. I play air traffic controller, making sure there’s only one reporter per tip at a given time, and pitch story ideas to our partners. I hold trainings to help partners build this beat, and serve as a kind of help desk for reporters working on hate stories. I help partners localize ProPublica stories and access any new data we’ve gathered. When partners produce stories using resources from the project, I boost those stories on social and through an internal newsletter for partners. Newsroom collaboration is important because it helps save time and resources, allowing journalists to share a pool of information they can use to produce their own stories. It allows them to build on one another’s reporting, and to have a deeper understanding of what’s happening nationally with a specific issue. It’s a way to ensure a large group of journalists get information they need as quickly as possible, and allows both national and local reporters to benefit from leads that are useful to them. There’s often concern about exclusivity, but in reality, collaboration done right allows for excellent, original reporting. Rachel Glickhouse runs ProPublica’s Documenting Hate project, a collaborative investigation to track and report on hate crimes and bias incidents in the United States. editorandpublisher.com

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From the Archive

 Pictured is the control console of a UNIVAC 1105 computer. The unit whizzes through 12 hours of news input in 15 minutes. After the computer selects and cuts, the printer produces all of the copy in about two minutes. This photo originally appeared in the March 16, 1963 issue of E&P.

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the A section

Joining Forces Local Media Association and Local Media Consortium announce partnership

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oo often in news today, “joining forces” becomes necessary because of austerity and doing more with less. Conversely, in the case of the newly-formed strategic partnership between the Local Media Association (LMA) and the Local Media Consortium (LMC), it’s about broadening the opportunity for innovation and exploring new, sustainable economic and business models. The LMA supports more than 3,000 local media organizations with research, training and experiential learning. The LMC represents an alliance of local media businesses that helps its members negotiate partnerships with tech and advertising platforms. “This will be gamechanging for the

industry because it combines the negotiating power of the LMC with the research and educational expertise of the LMA,” Chris Loretto, chairman of the LMC board of directors, said in a press release that announced the collaboration. One of the immediate partnership initiatives will come in the form of a jointly held educational conference scheduled for September 2019. According to LMA president

“When you put the two of us together, there’s more brain power in the room.”

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Nancy Cawley Lane, the focus will be on media transformation. “There are a huge number of players in the local media ecosystem,” she said. A local media } Nancy Cawley Lane organization could range from a small as a digital-only city-centric news site to large regional titles, such as the Seattle Times and other still major-market titles, Lane explained. “Sustainable business models is, by far, the top challenge facing the industry, especially on the print side and the digitalonly side,” she said. “Newspapers have gone from $60 billion in revenue in 2006 to somewhere in the $25 billion range this year. That is an enormous drop, and of course the number of journalists from 2006 to today has been greatly reduced. Finding sustainable business models that will allow for local news in communities all over North America is critical to the mission of the LMA and the LMC. That’s why we’re joining forces. When you put the two of us together, there’s more brain power in the room.” Both local media associations have independently invested resources to better partnering with leading tech companies, particularly Google and Facebook. That effort will also be coordinated now. “If you look at what Facebook and Google are doing right now, they are providing a lot of help and support to the industry,” Lane said. “Our strategy is: Let’s find ways to work together with Facebook and Google that will help us with our sustainable business model problems.”—GAP

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the A section

The Next Generation New York Times replaces newsroom internship program with yearlong fellowships

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he New York Times recently introduced a new program that will help lead and cultivate the next generation of journalists. It will include reporters, photographers, videographers, social and audio producers, designers and visual editors. Set to start in summer 2019, the New York Times Fellowship is a one-year work program aimed at recent graduates of college and graduate school who are just starting their journalism careers. The immersive program will replace the

newsroom summer internship program, although summer internships will still be

available for business-related departments. According to the company, “We believe the new program will better train young journalists, provide greater benefits for participants and our newsroom, and establish relationships that will pay off for years to come.” The class will be announced in January 2019, and Fellows will arrive in New York in early June. Fellows will work full time, be paid and receive benefits. “Fellows will get to hear from top journalists and leaders around the newsroom, gain training and absorb regular feedback from editors and mentors,” said the company.—NY

Daily Newspaper 6ROG Observer-Reporter Washington, PA Cribb, Greene & Cope is pleased to KDYH UHSUHVHQWHG WKH Northrop family in their sale to Ogden Newspapers.

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the A section

Expanding Coverage Three news outlets form Oregon Capital Bureau

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n Oregon, newspaper publishers have recognized the need to provide their communities with better and deeper coverage of state government and politics. Their answer was the creation of the Oregon Capital Bureau. Under the editorial leadership of veteran investigative reporter Les Zaitz, the Bureau leverages the newsroom talent of three local news organizations: the Pamplin Media Group, publisher of the Portland Tribune and 24 other weekly, twice-weekly and monthly titles; EO Media Group, publisher of the East Oregonian, Daily Astorian and nine other titles; and the Salem Reporter, a digital news service that Zaitz heads up as editor. The Salem Reporter—co-founded by Zaitz and real estate developer Larry Tokarski—recently launched in September. “This collaboration will dramatically boost our in-depth coverage of state government,” Pamplin Media Group president Mark Garber said in a press release. “We

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The Bureau’s coverage will include breaking news, enterprise articles and deep-dive investigative pieces. already were partnering with EO Media Group to provide timely and comprehensive stories about the Legislature, the executive branch and state agencies. Now, by adding Salem Reporter, we will increase the number of journalists watching the capital and also benefit enormously from Les Zaitz’s journalistic leadership.” Each of those news organizations has dedicated a journalist to work toward the collaborative effort and goal of more robust

state-business coverage. They include reporter Paris Achen of the Portland Tribune, Claire Withycombe of the East Oregonian and the Daily Astorian, and } Les Zaitz the Salem Reporter’s Aubrey Wieber. Zaitz explained the workflow: “Each Monday, I call the reporters and say, ‘What have you got coming up this week? Or what do you see coming?’ As stories come in, I edit them and send them back for additional reporting or additional rewrite. Then I put it in the final form and distribute it to all three news organizations to post either at will or by a preset schedule.” The Bureau’s coverage will include breaking news, enterprise articles and deep-dive investigative pieces. The content will be shared across the publishers’ newspaper titles and websites. The team also produces the Oregon Capital Insider, an e-newsletter with a reported readership of more than 84,000 subscribers. “No organization in Oregon has three reporters assigned full time to just state government and state politics, so that’s a pretty rich resource,” Zaitz said. At press time, the Bureau team was just a few weeks old, and Zaitz noted that they’re still “settling in” to their new roles. “We’re going to continue to fine tune our story selection and source development, which I’m very high on,” he said. “I insist that these three reporters be the best-sourced reporters in the state when it comes to this topic.”—GAP editorandpublisher.com

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critical thinking

If you have a question you would like to see addressed, please send it to editor@editorandpublisher.com.

J-school students and industry vets tackle the tough questions

“Washington Post reporter Paul Farhi recently discussed how the White House reporting staffs tend to be the least racially diverse. What would be your response to his question: ‘Does racial background affect how a reporter covers a story?’”

A:

Essentially, my answer to this question would be yes. However, it comes with a couple of views. To clarify, I can see the counterargument here. It makes sense that the majority of key leaders that come through the White House are usually white. So therefore, it would make sense that reporters of similar races would indeed be useful here. Marquis Holmes, 28 senior, Kennesaw (Ga.) State When it comes to being capable University of establishing relationships with interviewees, especially those that Holmes has served in various leadership roles in journalism, are high-profile, reporters of certain including editor-in-chief of the races will draw the shortest straw Sentinel, KSU’s official student every time. It is not to say that every newspaper; president of the KSU chapter of the Society of high-profile person of interest is Professional Journalists; and racist, but that people of color tend a board member of the Georgia to have a stigma surrounding them College Press Association. He is set to graduate this month, before ever introducing themselves. and will commission as a I would be comfortable to say that second lieutenant in the U.S. this affects all races in some way in Army. conjunction with another race. For example, with me being black, I imagine that I will be welcomed by hesitation when asking a blue-collared professional for an interview in a predominately white community. I wouldn’t say that the hesitation would always be black and white but there would be an obvious difference. Race also comes into play during the interviewing process itself. Once the interview is actually established, I think racial background still has an effect, but with difference. When it comes to the effectiveness of interviewing said person, I believe that racial background would have an influence on what questions are asked. For example, if I am black and my interviewee is a diplomat from Russia, I would imagine that I would miss certain opportunities for questions because I don’t quite understand their culture. I wouldn’t be familiar about the political structure that takes place in the Moscow Kremlin if I am interviewing Putin. On the other hand, if I don’t understand the culture or more generally the person, there is less opportunity for biasness. This will bring about more effective reporting. editorandpublisher.com

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A:

Does racial background affect how a reporter covers a story? Is the Pope Catholic? Yes, racial background affects how a reporter covers a story. Just like your gender, age, sexual orientation, religion, where you grew up also Sharon Pian Chan, 43 affects how you report a story. vice president of innovation, Would we even be asking this product and development, question if we replaced “racial Seattle Times background” with “what beats you Prior to her current position, covered?” Chan was a reporter for 12 What is a story? What’s the angle? years and previously served as national president of the What sources do you call? What Asian American Journalists sources are willing to call you back? Association. The answers to all these questions are informed by a reporter’s lived experiences. When I was a young reporter, the sources most likely to give me news tips were 50-year-old people of color in positions of power— elected officials, board directors. Did I remind them what it was like to be a young person of color trying to catch a break? Or was it because I spent more time asking them questions, while the white reporters before me had gravitated towards white sources? If you are the child of Latino farmworkers, you will bring a fresh approach to covering the agricultural industry. If you experienced getting pulled over for driving while black, you may pay more attention to reports of traffic stop altercations. If you are an Asian American politics reporter, you may see the lack of Asian Americans in elected office as an issue that needs coverage (a story idea I could not convince my white editor to green light). If you are a white reporter…yes, that is also a racial background that affects how you report a story. Race is not the only lens reporters look through. Reporters are shaped by the awesome and the awful editors they have worked for, every accolade they have won and every correction they have ever written. Robert Maynard, the first African American owner and publisher of a major daily newspaper, believed that the nation is split among the fault lines of race, class gender, geography and generation. Maynard said that the job of journalists is to report stories that close those fault lines. But the first step is to acknowledge that they exist.  DECEMBER 2018 | E & P

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photo of the month

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editorandpublisher.com

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Send us your photos! E&P welcomes reader submissions for our Photo of the Month. editor@editorandpublisher.com.

A CHANGE OF PLANS   Joseph Ahlquist/Rochester (Minn.) Post Bulletin Sarah Xu paddles a standup paddleboard for a short time before turning around because of a fast-moving storm approaching at Foster Arend Park in Rochester on May 25, 2018. “The shortest ride ever,” Xu said as she got to shore. Xu said she had been hoping to do some fishing that evening. editorandpublisher.com

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data page Vanishing Newspapers

Vanishing Readers

In total, the United States has lost almost 1,800 newspapers since 2004.

Circulation has decreased 49 million since 2004.

Nondaily

Daily

Total

Nondaily

Daily

Total

122 MILLION

8,891 7,419

7,112 5,892

73 MILLION

72 MILLION 50 MILLION

1,472

1,283

2004

2018

2004

29 MILLION

44 MILLION

2018

Source: “The Expanding News Desert,” Penelope Muse Abernathy/UNC Center for Innovation and Sustainability in Local Media

Data and Analytics Terms to Know ALGORITHM:

A set of rules (from simple to complex) followed by a computer to solve a specific problem.

DATA WAREHOUSE:

A collection of company data organized to support business goals and decisions. The format data is adjusted and normalized.

FIRST-PARTY DATA:

Information on visitors and customers directly collected and stored by the publisher.

ML (MACHINE LEARNING):

THIRD-PARTY DATA:

In this context, it is the use of algorithms to create predictive models of user behavior.

Information on visitors with whom you do not have a prior relationship.

Source: “How to Collect and Use the Right Data About Your News Audience,” Damon Kiesow/American Press Institute

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Most American Believe Social Bots are Used Maliciously % OF U.S. ADULTS WHO HAVE HEARD______ABOUT SOCIAL MEDIA BOTS

34%

Nothing at all

28%

Some

22%

Not much

16%

A lot

OF THE 66% OF U.S. ADULTS WHO HAVE HEARD ABOUT BOTS, % WHO SAY BOTS ARE MOSTLY USED FOR…

80%

17%

Bad purposes

Good purposes

Source: “Social Media Bots Draw Public’s Attention and Concern,” based on a survey of 4,581 respondents, survey conducted July 30-Aug. 12, 2018, Pew Research Center

Fake News Continues to Spread on Twitter After the 2016 Election Based on a study of more than 10 million tweets from 700,000 Twitter accounts that linked to more than 600 misinformation and conspiracy news outlets

There were more than

6.6 MILLION TWEETS

linking to fake news and conspiracy news publishers in the month before the 2016 election.

MORE THAN 80 PERCENT

of disinformation accounts active during the 2016 election campaign are still active today.

MORE THAN 60 PERCENT of disinformation accounts show evidence of automated activity.

Source: “Disinformation, ‘Fake News’ and Influence Campaigns on Twitter,” Knight Foundation, October 2018 editorandpublisher.com

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industry insight

Creating a Lifetime of Interaction Monetize your journalism by not trying to monetize all of your journalism By Matt DeRienzo

H

ere’s a counterintuitive strategy for news organizations attempting to develop digital subscriptions or paid memberships into a major source of revenue: Stop trying to monetize every single thing the newsroom does. Maybe we haven’t yet grasped the full difference between paying for news online vs. purchasing the print edition of a newspaper. The early success of outliers such as the New York Times and Wall Street Journal might be partly to blame. For almost everyone else, success with digital subscriptions 20 |

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or paid membership programs have been much more about getting readers to support the mission of what a news organization is doing, not making a transaction for goods and services rendered. So what is your mission, and why should readers support it? Is your goal to help the community you are covering, or to take as much from it as possible? Are you covering that debate over affordable housing to help people make informed decisions about a topic that affects quality of life, or are you doing it because the

controversy will generate eyeballs on page views you can sell advertising against? As Heather Bryant, a John S. Knight fellow who has written extensively about how journalists write about poverty points out, are you writing for families struggling with addiction or to make ends meet, or are you writing about them? Of course, it would be foolish not to use analytics tools to measure the digital reach and response generated by news articles. That information should inform how we package and present our journalism, and give us an idea about the types of stories editorandpublisher.com

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that resonate with people. But what is your business model? If it’s digital advertising only, especially big traffic-reliant non-local, programmatic advertising, it’s likely that your website is clogged with popup ads and deceptive Taboola “related stories” advertising links. As Jim Brady, CEO of the Spirited Media local online news sites Billy Penn, The Incline and Denverite, says, “You’re trying to get every possible penny of revenue out of someone’s one-time visit to your site.” A subscription or membership model, on the other hand, aims to monetize a reader’s “lifetime interaction” with your organization. Lifetime interaction. What if we had that long-term a view of how we treat readers and communities? We wouldn’t leave a paywall up as the public was searching for information about how to evacuate from wildfires. We wouldn’t freak out if a tech-chal-

lenged reader thought a story was so important that they copied and pasted it onto their Facebook page. Or if people shared logins. Or if a video was spread on YouTube instead of our monetized on-site video player. Or if a pair of reporters put time into a popular podcast that doesn’t quite reach the critical mass to bring in advertising support. We’d stop being penny wise and pound foolish. We’d use our reach and connections to people to do more crazy experiments in community engagement and problem solving—organizing a shovel brigade for senior citizens shut in by the snow or registering people to vote. We’d collaborate with other news organizations if it helped our readers. We’d give up some of our power and control. We’d listen without thinking about what we’re going to say next and how many page views we might get from saying it. We’d turn the microphone over to other people

and amplify their voices. There are no business metrics for being a mensch. But it’s at the heart of shifting from manufacturing and selling a physical mass media product, to serving a community of readers you hope will buy in and join the cause. 

Matt DeRienzo is vice president of news and digital content for Hearst’s newspapers and websites in Connecticut. He has worked in journalism as a reporter, editor, publisher, corporate director of news for 25 years, including serving as the first full-time executive director of LION Publishers, a national nonprofit that supports the publishers of local independent online news organizations.

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business of news

Table Talk How newspapers can start important conversations with readers By Tim Gallagher

M

y sister has no time machine, but she did take me back 50 years. Seven of us—brothers, sister, in-laws, niece and nephew—sat at my sister’s dinner table recently. When the dishes were cleared, my sister said, “OK, I want to hear from everyone around the table about who the Democrats are going to nominate in 2020 and why. Who wants to start?” Dinner table conversation about politics and public affairs with my mother and father shaped our childhood. Many of these conversations involved Vietnam, the peace movement, federal deficits and presidents, and I am not going to tell you that every debate was calm and measured. (You’ve heard of an Irish temper, right?) 22 |

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The lessons we learned as children endure: prepare with facts, argue vigorously and listen to other voices. Newspapers still have the best position to occupy the “dinner table” of American debate. We’ve got facts. We’ve got moderators. We’ve got the ability to share that moderated discussion and engage with our communities. What we don’t have is the ability to force people to listen. Modern pundits like to say that Americans have never shouted louder or listened less. I do not agree. In the earliest days of our country, President Washington’s approval of the Jay Treaty sparked a riot in the streets of Philadelphia led by James Madison and Thomas Jefferson. John Jay said he could travel by the light of the fires burning him in effigy and one newspaper

editor wrote: “John Jay, ah! The arch traitor—seize him, drown him, burn him, flay him alive.” Our country survived that and we will survive this. No doubt our 24/7 cable channels, our internet memes, our chat rooms, our Russian-infiltrated social media sites make measured discussion difficult. Like many philosophers and dairy farmers, however, I think the cream rises to the top and if you can mute the screamers you will find most of your readership craving reasonable, factfilled conversation on important issues in your community. If I wanted to start dinner table conversations with my readers and my community, I would circle around the issues that you know are already important to them: editorandpublisher.com

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EDUCATION: Bring your school district superintendents and state legislative representatives to an open public forum that is moderated by your education reporter. This can’t be a gripe session about “my kid’s teacher,” but I saw one recently in which a superintendent asked a California Assembly member: “If California is the world’s fifth largest economy, then why is it 46th in per public school pupil spending?” That’s one example of a fascinating discussion for your community’s dinner table. PUBLIC SAFETY: Oak Hill, Tenn. does not have a major crime problem, but the city wanted citizens to feel safe. It started a site (oakhilltn.us/159/Public-Safety) for home security checks. Citizens feel engaged with their police department. Public safety is a crucial issue in every community and mistrust between the public and police is high. It makes sense to engage your community and your police in a discussion.

D V M & A

EMERGENCY: The Thomas Fire was California’s largest wildfire and displaced tens of thousands of residents. In stepped local entrepreneurs Emily Barany and Chris Collier to create ThomasFireHelp.org. The site created thousands of connections between citizens with needs and those who could offer shelter, shelter for animals, personal items and services, and those who needed the same. One pilot offered rides after mudslides closed the freeway and wound up on the NBC National News when he flew a girl from Santa Barbara to UCLA for cancer treatment. Natural disasters are on everyone’s radar these days so make yourself the leader in community information. TRAFFIC and POTHOLES: While these are not quite world-changing problems, they are the leading cause of calls to city hall. There are simple ways to partner with public works and citizens to get photos, timelines and traffic detours.

You’ll save your community a lot of grief if you lead in making roads better. Around my sister’s dinner table, we did not agree on who the Democratic nominee will be, but the conversation still reminded me of the place where I shaped my education and debate skills. Make your newspaper the leader of your community dialogue. 

Tim Gallagher is president of The 20/20 Network, a public relations and strategic communications firm. He is a former Pulitzer Prizewinning editor and publisher at The Albuquerque Tribune and the Ventura County Star newspapers. Reach him at tim@the2020network.com.

THE ANSCHUTZ CORP.

HAS SOLD

THE (OK) OKLAHOMAN 90,000 daily circulation and related publications and websites

TO

NEW MEDIA INVESTMENT GROUP We are pleased to have represented The Anschutz Corp. in this transaction.

Dirks, Van Essen, Murray & April

Santa Fe, NM t: 505.820.2700 www.dirksvanessen.com

editorandpublisher.com

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digital publishing

Watching Your Media Diet What happened when one editor paid less attention to Twitter and more on his paid news sources By Rob Tornoe

D

o you care too much about what you see on Twitter? That’s not meant as a judgment. Let me be the first to admit I’m addicted to Twitter, and that I often waste ridiculous amounts of energy and time on the banter, conjecture and arguments about everything from breaking news to what a former colleague ordered for lunch. Despite being among the least powerful social media platforms in terms of driving readers and traffic to stories, Twitter has assumed an outsized role in most newsrooms across the country and is impacting how we as journalists consume and ultimately report on the news. That’s not just idle speculation or me pushing my own personal addiction to Twitter onto the industry as a whole. According to a recent study by the

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University of Utah and Temple University, reporters who spend a large amount of time on the social media platform allow it to impact their news judgment. Many get caught up in what the study described as “pack journalism,” where a story is seen as important mainly because other journalists are talking about it on Twitter, rather than assessing its newsworthiness on the merits. Considering the problems Facebook and Twitter continue to grapple with when it comes to media bubbles and the prominence of fake news stories, can reporters and editors really afford to simply stop consuming news on these social media networks and risk ending up uninformed on the beats they cover? That’s what Gabriel Snyder is trying to figure out. Snyder, a freelance editor and the former editor of the New Republic, realized during the election that his

dependence on Twitter as his primary news source was becoming problematic due to its tendency towards outrage and anger. “Two thirds or more of the tweets that I was reading were negative,” Snyder said. “It just felt really kind of toxic, and it was not a good place to park my brain for as often as I was.” After experimenting with several different methods of breaking his Twitter news habit, Snyder started a drastic new experience back in September where he only read news from publications he paid to subscribe to, and only used Twitter as a one-way street to share stories and keep in touch with other journalists. “To be an informed citizen, do I need to be hooked up to the fire hose, or can I get by relying on editors to choose the most important stuff for me?” Snyder said. “That’s what I’m trying to figure out.” editorandpublisher.com

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HOLIDAY Sections That Sell

Snyder relies on about 12 paid news sources to keep up to date with what’s going on in the news. The subscriptions range from national newspapers like the New York Times, the Washington Post and the Wall Street Journal to several magazines, such as the New Yorker, the Atlantic and Vanity Fair. Snyder is also a long-suffering Brooklyn Nets fans and subscribes to The Athletic for their coverage because the Times does not cover the team full-time. I spoke to Snyder in early October, when he was a little less than a month into his paid news experiment, and one thing that surprised him was he didn’t feel uninformed or out-of-the-loop by only relying on a handful of news sources. It’s also had a positive impact on his mental health. “I’ve been able to—in a healthy way—not be part of the news cycle every day, which talking to friends has anecdotally been a somewhat exhausting experience for a lot of people,” Snyder said. “It’s allowed me to just quiet down and reclaim a little bit of mental space for myself and my own thoughts and connections.” One big success of Synder’s experience is he has largely been able to avoid the monolithic news narratives that tend to emerge in the social media bubbles created by Twitter and Facebook, often focusing on two or three main stories being discussed at any one given time. “What is lost is a wider perspective and the fact there are lots of things happening beyond what you just happen to care the most about,” Snyder said. “Relying only on the publications that I pay for has forced me really to read them more deeply, so I’m able to find the stories that weren’t trending that day.” He’s also wasting less time on the meaningless speculation during breaking news events. For instance, instead of suffering through a celebration of conjecture on Twitter over the potential resignation of Deputy Attorney General Rod Rosenstein, he relied instead on stories by the New York Times and the Washington Post which turned out to accurately represent the fact he was remaining with the Trump administration. editorandpublisher.com

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There have been downsides to Snyder’s strict media diet. Almost immediately, he realized he needed to rely on a news aggregator like Feedly to organize and consume his news sources because one major problem for him was most of the mobile apps for the sites he subscribes don’t always do a great job showcasing the breadth and diversity of their stories. One example Synder pointed to was a story about Vox Media’s advertising sales written by the Wall Street Journal he saw mentioned elsewhere. When he opened the Journal’s mobile app to eventually read the story, he couldn’t find it anywhere. “They’re really insufficient when it comes to surfacing all of the news they put out every day,” Synder said of most of the news apps he pays to use. “I don’t mind using Feedly, but it doesn’t seem like the most ideal way to serve a paying customer.” He is also frustrated by the product side of the companies when it comes to basic things, such as repeatedly asking him to login to view stories. He’s also been annoyed that despite paying to access the news, several companies continue to serve him pages bogged down by full-page ads and auto-play videos. If someone with Snyder’s experience and devotion to journalism is getting annoyed, imagine what it must be like for a less techsavvy consumer who likely still has MSN as their computer’s homepage. “It’s an atrocious system, one which truly seems to be built more for people who read for free rather than the ones who pay,” Snyder said. “As long as this is the case, the future of journalism will not be paid.” 

Rob Tornoe is a cartoonist and columnist for Editor and Publisher, where he writes about trends in digital media. He is also a digital editor for Philly.com. Reach him at robtornoe@gmail.com.

Start boosting your revenue today.

GREEN SHOOT MEDIA

®

JUNE 2016 | E & P | 25 GreenShootMedia.com

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production BY JERRY SIMPKINS

MAKING THE TOUGH CHOICES Deciding between profit and design and function 26 |

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I

t’s no surprise to any of us that circulation of our daily papers is being challenged daily. While I personally feel things are bottoming out and the freefall is slowing, we continue with a downward trend. I feel we’re zeroing in on a stable core group of subscribers and there is light on the horizon. We need to continue to be diligent regarding expenses and produce products that not only continue to please our core readers, but also boost single copy sales. Let’s face it, for the most part we continue to produce a quality product that readers and advertisers see value in and are willing to pay for as a result. In many areas we provide local community coverage, in-depth coverage, features and targeted special sections that many of our digital competitors can’t hold a candle to. So let’s take a look into how we can maintain and/or continue that advantage without overextending our budgets.

Newsstand Appeal/Front Page News It seems like for the last 20 years, I’ve heard publishers and circulation executives touting the necessity of photos above the fold. I wholly agree with the concept of a powerful bold headline and strong vibrant photos to provide eye appeal to single copy buyers. If you’re going to sell your goods, you need to market them and draw in readers, and that is exactly what a strong presence in the rack can do. Can this approach help our newsstand sales? Absolutely. But I see many papers straying from this simple concept and I’m just not quite sure where things got off track. Take a look at five daily papers on the rack and

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I’ll wager that two or three of them have what I call a “split photo” on the front page: a photo folding over the front page and half or more hiding below the fold. That’s not very appealing. Many of us have added skyboxes to our front pages to grab reader’s attention—and it works. But when you add skyboxes to a sometimes oversized masthead, that combination can take up over a third of the front page, allowing a much smaller area (vertically) for a bold headline and photo above the fold. In the small space that remains, we cram a headline, which leaves about 2 inches of vertical space for a photo. We then place a large and attention-grabbing photo under the headline and split it over the fold, showing 2 inches of the photo above the fold. This is a long explanation on how we’ve strayed from the “pop” of front page photos above the fold, and I believe mis-marketed our products on newsstands. So what’s the fix? It depends on the publisher’s viewpoint and is accomplished through a redesign of the front page. How valuable are skyboxes to you? I love them, but are they worth splitting a front page photo over the fold or should you drop them? I say it depends on how you want to market your front page. Overgrown mastheads are next; they’re your brand, but also provide little value outside of that. Overall, decide on how you want to market your front page for single copy/rack sales, and bring that headline and photo back above the fold to grab your audience and promote rack sales.

In supporting roles, we in production tend to focus heavily on expenses. Not to say the newsroom isn’t expense conscious (I believe they are and that they are as concerned with the overall profitability of the franchise as any department), but I’m not so sure (here I go making new friends again) just how aware they are of the expense associated with color. Plates, etc.: Depending on your platemaking process and requirements, vendor pricing, size, mil (thickness), etc. the cost of a single plate can easily exceed $4 to $5. In order to produce even a small spot of process color, in addition to the black plate, you’ll need plates for cyan, magenta and yellow. This is $15 of additional expense. While it may not sound like much, just one non-essential color position in the paper over a year can cost approximately $5,500 in plates. Add to this output time/labor on the front-end, press labor bending/locking-up plates and that one additional color position turns into a very expensive luxury. Paper waste/start-up: Registering color on press start-up is not an easy task, and as that process is taking place, paper and dollars are going into the waste stream. After the point that your color is dialed in, you have to take into account that throughout a long run you’ll have roll changes. At any point of a speed change in your pressrun (i.e. to shoot a paster), you could have additional waste getting things back in registration. Ink and chemistry: The ink and chemistry expense associated with additional color may not be significant and of course, depends on the coverage. Still, this is a very real cost that results from process color reproduction. So now that I’ve circled the airport of details, let’s come in for a landing. If a small four-color graphic on page A3 sells papers, go for it. If it enhances readership and retains home delivery numbers, go for it. But if just makes you feel good and it’s not truly necessary or it has little or no return on investment, drop the color and save the money.

Decide on how you want to market your front page for single copy/ rack sales…

Unnecessary Expenses I’m probably not going to make many new friends with this part of the article, but it’s a painful reality in today’s publishing business that just because it looks pretty and makes the designer or news person happy with their creation, color doesn’t always make good financial sense. If there is value in running inside color, I’m all for it. But I can’t tell you how often I’ve seen a news page that has a single small line or word that the newsroom sends as color. Production looks at this and the cost associated of it and the head scratching begins. If you’ve worked in production for more than a week, you know exactly what I’m talking about. What value is a single word on a page in dark blue going to add? Probably very little, but the expense it adds is far from none. The newsroom typically has one primary goal, and it’s an admirable one—reporting the news and creating features that are relevant to our readers. We’d be nowhere without them; they are the core of our business. Doing this right draws in readers and advertisers and is how we remain in business. 28 |

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Paper Grades/Special Sections We all print several special sections throughout the year. They tend to be money-makers in our advertising departments and also provide readers with hours of informative and useful information. I’ve been part of many discussions about special sections. Normally these discussions revolve around advertising space, color availability, news hole, ad/news percentages and deadlines. One part of this R.O.I. evaluation that isn’t often discussed is paper grade; i.e. newsprint, hi-brite or offset. What was promised to advertisers when the sale was made? Is a premium stock really necessary or just “nice to have?” Will readers

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EPSu


get more out of it if it’s on premium paper? What do we want to present to readers? Is it truly a matter of expense? Where does expense perhaps take a back seat to producing a top quality product for our readers and advertisers? The questions are endless and I’m certainly not pushing for a decision one way or the other. Both sides have their expenses and both presentations have their strong points. At this stage, all I can do is present reality and leave the decisions to others. We’ve all seen what paper prices have been doing over these past months and I’m not sure there is an immediate end in sight. For this reason alone, we have to start making some tough decisions when we market special sections. I’ve had many conversations with ad directors as to “what kind of stock was this sold on.” Usually that thought never came into play when the section was marketed to advertisers. It becomes a decision based on desire and not based on any review of the financial aspects of the section.4:34 Of PM course it 1looks better on hiEPSubHalfHorzNov18.qxp_Layout 1 11/15/18 Page

trite than newsprint. But does it really look that bad on newsprint? I think not. We just desire it on a premium paper. Does it help newsstand sales? Does it promote readership for home delivery? Is it going to help us to sell advertising next time we tee up a section like this? When all of these questions often aren’t asked, it simply ends up being a section printed on hi-brite. And if we really and truly review these sections, they’d work just as well on newsprint and provide additional margin to the bottom line. Again, this can all be summarized as “make good educated decisions that impact our bottom line and create readership.” Don’t lead solely with the pretty factor.

We’ve all seen what paper prices have been doing over these past months and I’m not sure there is an immediate end in sight.

Color Comics/Preprint Jackets First, let’s talk color comics. In my opinion, we’ve taken a lot away from readers in an effort to remain profitable and continue to support our local communities. If you don’t want your phone to

Successful Publishers Think Differently Business as usual doesn’t cut it in today’s continuously changing media industry. Outsmart the future, be more innovative, challenge yourself and dare to be different. Subscribe to the publishing industry magazine for out-thinkers. E&P digs deep and delivers stories that stimulate ideas, strategies that make you money and hard-hitting opinion that moves you to action.

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THE LATEST FROM… Green Shoot Media

What are your most popular sections, and what kind of special content can publishers expect in 2019? When my wife, Beverly, and I launched Green Shoot Media in 2009, it was quite literally a family business. I wrote the stories and designed the pages myself. Beverly did the billing. Our kids helped us seal envelopes and apply stamps around the diningroom table. Today, as we prepare to cross the milestone of 10 years in business, we’ve grown into one of the newspaper industry’s leading providers of special section content. Our work has appeared in more than 600 newspapers in all 50 states, from tiny weeklies to major metro dailies. While I’d love to take the credit for that growth, I can’t. Instead, I think our success boils down to two things: an editorial team dedicated to quality, and listening closely to what our customers need. Whenever a newspaper publisher or ad director asks us to add a topic, we try to find a way to say “yes.” We’ve found that more often than not, if one publisher thinks a section will sell, there are a lot more publishers thinking the same thing. Our most popular sections tend to fall into three categories: home and garden, senior citizens, and health care. But with more than 120 products created this year alone, our sections cover virtually every topic that could drive revenue at newspapers. Some sections we’re looking forward to adding in 2019 include: Valentine’s Romance, a content package all about how to say “I love you” to the special person in your life; and Remembering Martin Luther King, Jr., a section honoring one of America’s greatest leaders (and a personal hero of mine). As we prepare for our second decade in business, Green Shoot Media is more committed than ever to helping papers fund their key mission: a strong newsroom and meaningful local journalism. Derek Price has worked in the newspaper industry since age 14, including editing daily papers in Texas and Alabama. He founded Green Shoot Media in 2009 to help media companies grow their ad revenue with highly targeted special sections.

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ring off the hook with irate customers, do not mess with their comics, period. From a production standpoint, here’s where I now speak out of both sides of my mouth. There are times that heavy more expensive stock makes operational sense. Not too long ago I had a thick booklet that needed to be inserted into a newsprint jacket that was pre-furnished by a commercial customer. When we attempted to insert the booklet, it shot through the newsprint like a rock through tissue paper. We had to slow the inserting to a crawl and the end quality of the package wasn’t up to our standards. We really need to evaluate the operational process when we make decisions about paper stock for a jacket. Too thin a jacket (wrap) can seriously compromise the end quality of the

Upgrading from newsprint to a heavier stock on jackets can net overall savings in your mailroom.

package. Newsprint is a lot cheaper on the front-end, but you need to look at the whole picture. When the jacket is too thin to support the insert load, the insert machine may need to be slowed down, hurting your net output and costing additional labor overtime. More importantly, the quality suffers, and we end up delivering a substandard final package to our customers. I’ve referred to a positive R.O.I. several times. This is where smart decisions that affect your bottom line come in. Upgrading from newsprint to a heavier stock on jackets can net overall savings in your mailroom. Packages will move faster and operational costs will be reduced generally offsetting all of the additional paper cost. The cost of printing a newspaper is high and going up by the day. It’s driven many smaller properties to consolidate or seek alternative print sites, and even shutting down their own printing operation all together. Review every expense, evaluate every need and make sure that when you spend money there is a positive return on investment—or at least make a good decision on why there shouldn’t be.  Jerry Simpkins is vice president of the West Texas Printing Center, LLC in Lubbock, Texas. Contact him on LinkedIn.com or at simpkins@tds.net.

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TRUTH

DEFEND DEMOCRACY. DEFEAT LIES. SUPPORT NEWSPAPERS.

Stronger the Press, Stronger the People Newspapers strive to ensure the free exchange of information that is accurate, fair and thorough. We fear no one. E&P is a staunch supporter of the newspaper industry and is dedicated to promoting its success and well-being in the years to come. From time to time, we will print full-page ads such as this, to inspire advertising and marketing ideas — touting the importance of ethical journalism and its value to democracy.


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With an increasing portfolio of products and services, newspapers should learn to think outside the box when recruiting salespeople By Sharon Knolle

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hat’s harder than landing an advertising client? These days, it’s likely more challenging to find a salesperson with the right skill set and the necessary dedication. And once you do find them, how do you keep them in such a competitive market? As newspapers branch out into new revenue streams, E&P talked to sales experts who mapped out the biggest challenges in recruiting talented sales staff and what they’re looking for in today’s media landscape. Beyond asking “What makes a great salesperson?” Jed Williams, chief innovation officer at Local Media Association (LMA), said publishers should be asking, “Why is securing elite sales talent so difficult?” “Interestingly, what’s not necessarily near the top of the list is a deep understanding of media,” he said, “which is why hiring from outside the newspaper industry isn’t necessarily an obstacle.

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HIRING NEW TALENT “Instead, in a fragmented and constantly-changing environment, traits like adaptability, empathy and ability to learn quickly are more important,” Williams continued. “Can salespeople consistently, and willingly, expand their capacity to master new products and services? And in doing so, can they keep the customer at the center of the conversation to ensure that solutions are tailored to customer needs? Can they utilize modern sales tools (CRM, prospecting, and more) to operate with discipline and efficiency? These are essential questions that sales managers are looking to answer to find high performers.” Tom Black is the founder of The Tom Black Center for Excellence and recently presented “Foundations of Success in Sales and Sales Management” at the Southern Newspaper Publishers Association (SNPA) News Industry Summit in Nashville. Based in Brentwood, Tenn., the center offers sales training, sales management training and executive coaching. Speaking to E&P, Black provided a daunting list of what makes a great salesperson: “They’re committed to hard work, at least 60-80 hours per week. He or she also has a positive attitude and thinks of the possibilities. They believe that constant improvement is possible, they embrace changing conditions and they are good listeners.” Dan Fritts, director of sales at the Spokesman-Review in Spokane, Wash., also looks for “traditional” qualities in candidates, such as hard work. “We also look for individuals with a helpful and curious spirit and drive. These aid in having better conversations and understanding of clients which we feel results in more successful business relationships.”

} Jed Williams, Local Media Association chief innovation officer

} Dan Fritts, Spokesman-Review director of sales

ing salespeople who fit the criteria noted above is extremely difficult. It’s the challenge that keeps media executives up at night. Then factor in competition and the headwinds grow stronger.” He added, “Media companies aren’t just competing with each other for sales talent—they’re competing with a wide array

industries throughout the area are struggling to fill sales positions,” said Fritts. It’s a different picture at the Northwest Arkansas Democrat-Gazette though. Brent Powers, the paper’s director of advertising, marketing and digital services, said fortunately, Little Rock is “one of the best places and fastest growing places in the US. We have had a few job postings generate over 100 applicants in just a few short days… While we do have some challenges, overall, we have been blessed to find quality salespeople, videographers and journalists for the revenue team. “We are always looking for the next superstar. I try to make sure we consider the candidate and their skills as much as I do the job description for the open position. I think being flexible and utilizing the skill sets that are available is the best opportunity to increase the quality of your team.”

“Many employers from various industries throughout the area are struggling to fill sales positions.”

Biggest Hiring Challenges

According to Williams, “Find-

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of agency, vertical, SaaS technology players and more. Many of these offer attractive cultural benefits and compensate handsomely.” Black concurred: “Talent is in limited supply. It doesn’t matter what department you’re recruiting for. The lower unemployment goes, the more difficult it becomes. However, if you’re the best place to work you can always find talent.” And it’s not just newspapers who are struggling. “Many employers from various

Finding the Right Talent

For many news organizations, revenue no longer comes from just their editorandpublisher.com

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print product. So, how are publishers recruiting people to sell new products like events and sponsored and branded content? “It’s difficult, certainly, but many local media companies aren’t building vertical or product-specific sales forces,” Williams said. “Some have dedicated digital sellers, although there’s been some movement away from this model. Few have sellers focused exclusively on selling specific solutions such as sponsored content or agency services. However, those who do provide compelling case studies for the industry to study. “Take GateHouse Media. Granted, it’s a massive company, but one that has dedicated digital agency services sellers (UpCurve/ThriveHive) and also has a team focused exclusively on empowering success with promotions and live events. As a result, these are some of GateHouse’s fastest-growing business lines.” LMA president Nancy Lane said in a 2016 Street Fight interview, “Events are not new but creating a separate events division is for most media companies. The companies that have done this (Tribune, Utah Media Group, Emmis Communications and more), are seeing profit margins up to 50 percent and revenue well into the seven figures. It is a no brainer (but can’t be handled by existing staff.) Billy Penn, the digital start up in Philly, built events into their business model from day one. Events account for more than 50 percent of their revenue. This is a must-do for local media companies.” “While our industry’s overall perception is viewed as challenging, digital and events are viewed as vibrant employment opportunities,” Fritts said, adding that these areas have attracted “above average” numbers of applicants. Powers relies on Recruitology (recruitology.com), a recruiting platform for media companies, to pinpoint qualified candidates. “It offers us audience extension,” he said. Roberto Angulo, CEO of Recruitology, explains that the company doesn’t just help newspapers find job candidates for themselves, they also provide a digital recruitment platform that papers can brand as their own to local employers, such as this one seen on the Chicago Tribune website (trib.in/2PKNKp1). The Tribune is among their more than 400 clients. “All these solutions are powered by Recruitology and offered by our media partners under their own brand. Employers can post through one place to sites like Indeed, CareerBuilder, Craigslist, Facebook, Google for Jobs, and over 150 niche job sites. They can also search for resumes and profiles and get matched candidates,” Angulo said. And the company offers perks for sales staff incentives and contests to sales reps at media partners. “This helps with retention since reps can supplement their income above and beyond what they earn as part of their regular compensation. On average, reps that sell Recruitology earn $200 extra a month and some are earning up to $2,500 extra per month,” said Angulo. “Over the past year, most of our partners have posted jobs through Recruitology for their own hiring editorandpublisher.com

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“Many local media companies aren’t building vertical or product-specific sales forces.”

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HIRING NEW TALENT

 Tom Black, founder of The Tom Black Center for Excellence

 Brent Powers, Northwest Arkansas Democrat-Gazette director of advertising, marketing and digital services

needs, including sales roles. They’ve posted to our social channels, MaxRecruit, which is our programmatic job offering, and to our sales and entry-level niche networks. In the past year, media partners have advertised nearly 14,000 sales roles for themselves or their clients through Recruitology.”

Pros and Cons of Hiring Outside Industry

Is it essential that salespeople know the ins and outs of publishing? Not necessarily. “At this point, I believe there are more pros than cons,” said Williams. “Local selling is moving away from being about media sales and shifting to solutions-based selling. Hiring sales people who can adapt quickly, who embrace new products and services, and who have a deep understanding of and appreciation of customer service are best positioned to succeed. Those qualities don’t require a media or newspaper background. That’s not to say that newspaper reps can’t be successful in this changing climate, but they must show a predilection to change with it.” Black added, “I don’t worry about what someone is selling. I believe I can teach them the industry. I look at the track record of the

 Roberto Angulo, Recruitology CEO

candidate. Many times people have bad habits when they’ve been in the industry.” Although, he added, “Of course, all things equal, I’d rather hire in the industry.” Powers said, “The con is that the candidate wouldn’t know how we have or why we have made decisions and put processes in place.” But overall, he sees the experience of those from different industries as a benefit: “I tell our team each week that we are successful because of our diversity not in spite of our diversity. It is and will continue to be one of our best strengths.” Fritts weighed the pros: People from different industries bring new thoughts and perspectives from other industries that aid in supporting a shift away from traditional newspaper services. “In general, other industry sales organizations have navigated and experienced highly competitive selling environments much longer than our industry,” he said. But on the other hand, “It takes time to learn our business. Media sales is tough. We have our own language, challenges with countless products, services and deadlines every week…It takes about nine months for reps to be effective managing their territory and reaching various sales expectations consistently.”

“Media sales is tough. We have our own language, challenges with countless products, services and deadlines every week.”

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easier to catch one you are proud of.” He “fishes” by using social media and depending on younger team members to recruit. “Overall, we hire the best candidate regardless of age. We have given several recent college grads their first job and it has proven to have been the correct decision,” Powers said. Fritts said hiring younger people definitely has been a priority at the Spokesman-Review. “We’ve discussed this and will be looking at working with HR to reach out directly to area college campuses to participate in career fairs.” Spokane is home to Gonzaga and Whitworth Universities, and Washington State University is one of the many nearby colleges. He said that the paper has also adopted Handshake (joinhandshake.com) as a tool to attract and recruit college students. Handshake’s 2018 annual report noted only 3.5 percent of students planned to pursue a career in “advertising, PR and marketing.” And, something that will make recruiters happy, Handshake finds that students are learning to quantify hirable skills in terms that more readily transfer to the marketplace. Instead of listing themselves as a “hard worker” or being “dedicated” or “reliable,” they’re now describing skills such as “creative problem solving,” “client relations” and “community engagement.”

After the Hire

“If recruiting high-performing sales talent is the top challenge, then retaining the talent is right behind it on the list.” Attracting Younger Salespeople

If you want to stay current, you need a younger salesforce seems to be the prevailing methodology. But how do you attract them? “This starts with culture,” Williams said. “If younger salespeople perceive a media company’s culture to be static and outdated, they’re less inclined to even consider media. However, if the culture can be re-imagined and re-positioned as one of growth, where there’s investment in professional development, room for personal growth, competitive compensation, and no ceiling on the ability to bring creative solutions to market, then media companies can again be a destination.” “We fish where the fish are,” said Powers. “It makes it much editorandpublisher.com

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Congratulations, you’ve hired the best salespeople. Now it’s time to work on retention. “If recruiting high-performing sales talent is the top challenge, then retaining the talent is right behind it on the list,” Williams said. “Talented salespeople are restless—it’s the DNA that fuels their success. They want new opportunities to succeed. Ongoing professional development is important to them. Competitive compensation matters. They’re not looking for guarantees or an easy path. But they want to know that they can continue to grow, backed by an organization that supports this growth.” Black agreed that salespeople want to be challenged and appreciated. But in his experience, money is still the most important factor in keeping people from leaving. “Talented salespeople are hard to keep unless you pay them what they can make in the market working somewhere else. People will always change jobs for money.” At the Spokesman-Review, Fritts said, “We’ve been fortunate with little turnover. Keys for us have included flexible work schedules, helping staff balance work and family, providing opportunities to lead various sales projects and monthly and annual sales recognition.” He also recommended including sales staff in the planning process for various projects or committees to incorporate their ideas and expertise. Powers said, “I think it can be hard, but shouldn’t be. Share the vision, the mission and the destination. Let the salespeople help get you to that goal. I encourage participation and input. We often tweak or change things based off the (salespeople’s) feedback. That keeps us winning—the staff making commission and the staff being personally invested.”  DECEMBER 2018 | E & P

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Changing the Conversation More women in newsrooms are reshaping the news through leadership and reporting By Rachael Garcia

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hen New York Times investigative reporters Megan Twohey and Jodi Kantor, along with the New Yorker’s Ronan Farrow, told the world about Harvey Weinstein’s chronic sexual harassment history and abuses of power as a Hollywood producer, it ignited a movement called #MeToo that inspired people to speak out and stand up against the cultures of harassment in the workplace that had been overlooked for years. Organizations outside of the entertainment industry became introspective about their own workplace cultures, where some found that the same problems existed within their own walls. Reported instances in the fashion, government, business and agriculture industries showed that discrimination, sexual harassment, and wage and gender parity were issues women dealt with regularly.

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Changing the Conversation The spotlight even found its way to the media industry, where it was discovered that the very industry reporting on sexual harassment was also experiencing the same harmful behaviors and sweeping them under the rug. Among them were NBC News’ Matt Lauer, CBS CEO Les Mooves and New York Times’ Glenn Thrush, who all allegedly displayed inappropriate sexual behavior in the workplace. A female journalist E&P spoke with for this story painted a powerful illustration of how unnerving it can be to report an incident: When she approached one of her male co-workers for advice on how to handle a sexual harassment issue, she was rebuffed. “You don’t want to be that girl, do you?” her male co-worker asked.

Learning Process The reality of how deeply rooted and serious the problem of sexual harassment in the workplace and how much it can be overlooked came to the forefront at this year’s World Association of Newspapers and News Publishers congress in Portugal. At the event, the Congress released a sexual harassment guidebook for attendees to take back to their organizations, but at the same time, attendees experienced inappropriate sexual jokes and forced kissing on stage at the gala conference dinner. WAN-IFRA

} Carolyn McGourty Supple, Press Forward co-founder

employees took immediate action afterward. In a statement, WAN-IFRA president Vincent Peyregne said: “I am here to say that that was not appropriate. I am here to apologize to our staff for what happened last night and to say that we recognize the extraordinary work they have done and that they did not deserve to be put in that situation. We will continue to use our position to push for change from within the industry through our initiatives such as Women in News, calling out unacceptable (behavior), and creating forums for the media industry to examine how we as an industry can improve gender balance in our boardrooms, newsrooms and in the content we produce. We will also continue to examine our own record, and not be afraid to admit when we can do better.” Before the occurrence in Portugal, WAN-IFRA had announced they were establishing a working group and resolution to improve the balance amongst a predominately male board. As result, the organization elected its first female vice president and added four new female board members. Their program Women in News (WIN), which Peyregne referred to in his statement, aims to increase women leadership and voices in the news. The organization provides women journalists and editors with the skills, strategies and support networks to take on greater leadership positions within their media. WIN partners

The very industry reporting on sexual harassment was also experiencing the same harmful behaviors and sweeping them under the rug.

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with media organizations to identify industry-led solutions to close the gender gap not only in their newsrooms, boardrooms, but also in the content they produce. The industry must lead by example, said Melanie Walker, WAN-IFRA director of media development. “It’s a marathon,” she said, “and it’s long overdue.”

The Women’s Media Center’s annual report on gender representation in the media found that only 37.7 percent of the news was credited to women.

“Mind the Gap” According to the Center for Talent Innovation study, “What #MeToo Means for Corporate America,” about 41 percent of women in media and entertainment said they’ve been sexually harassed by a colleague or boss at some point in their careers. Additionally, 22 percent of men reported they have also been sexually harassed. Of the women who have been harassed, 72 percent say it was by someone more senior in their careers, while 57 percent of men reported they have been harassed by other men. Although many news organizations proudly showcase their commitment to diversity and inclusiveness, women in the media continue to be under-represented in bylines, behind editors’ desks and in boardrooms. They’re also often paid less than their male counterparts. According to studies from the American Society of News Editors, the Women’s Media Center and the advocacy group VIDA, gender equality in newsrooms have hardly improved in the last decade despite increasing demand for more inclusive journalism. This is shown in a statistic compiled by Nordicom, which stated that out of the 100 largest news organizations, less than 20 percent of the leadership roles are held by women. In March, the Women’s Media Center’s annual report on gender representation in the media found that only 37.7 percent of the news was credited to women. When it comes to compensation, the Asian American Journalist Organization compared studies released by newsroom unions from information compiled in 2016 and released it in a report called “Mind the Gap: Uncovering Pay Disparity in the Newsroom.” The report found that union-represented men made $88,421 a year on average versus women who averaged $76,744. editorandpublisher.com

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Along with sexual harassment issues, these stark differences in gender and wage parity have forced the industry to do some important work to create partnerships and initiatives that will encourage more diverse newsrooms.

Tackling the Issues

To address those issues, some groups have formed or come out as allies to women in the newsroom. One of them is Press Forward, a small team working to tackle sexual harassment in the workplace from five angles: the training, a study, dialogue/panels with j-schools and industry associations, a legal defense fund, and thought leadership including culture assessments. As E&P reported in July, the goal of Press Forward is to explore the root causes of such behavior and address the unintended consequences. The initiative also wants to produce an industry blueprint that can offer recommendations across the board and a code of conduct that can be scaled to other professions. They DECEMBER 2018 | E & P

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Changing the Conversation What is sexual harassment? Sexual harassment is unwanted and offensive behavior of a sexual nature that violates a person’s dignity and makes them feel degraded, humiliated, intimated or threatened. Sexual harassment is not about sex; it is about POWER. It happens where there are unequal relationships, i.e. superior/manager and subordinate.

‘Quid Pro Quo’ sexual harassment yA y person is forced to submit to sexual harassment in return for employment benefits, such as a promotion, big assignment or to keep their job. yA y person’s employment is affected when they reject or stand up to sexual harassment, such as being fired, demoted or losing assignments.

You have a right to work in a safe environment, free from sexual harassment yy yy yy yy yy

On-site spaces (in the office, newsroom, on set) Off-site spaces (in the field, doing research, interviews) Social events organized by your organization Online spaces (communicating with people for your work) Work-related events (conferences, business trips, training sessions)

What counts as sexual harassment? yy Physical (When someone uses physical pressure of force to have sexual contact with another person against their will) yy Verbal (Someone gives another person unwanted sexual attention through verbal or written comments or conversation ,i.e. unwanted calls and messages, sexually suggestive remarks, dirty jokes) yy Non-Verbal (Someone gives another person unwanted sexual attention through noises or actions at a distance i.e. looking someone up and down, winking or blowing kisses, stalking) Source: WomeninNews.org/WAN-IFRA

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are focused not just on harassment—they want to address workplace culture and the need for equality—but they are being defined as the group tackling harassment. Carolyn McGourty Supple, a Press Forward cofounder, said it was her own personal experience of sexual harassment in the newsroom that prompted her to help create the group. After the incident, she approached a female editor and asked whether she should report it. McGourty Supple’s editor told her to do what she felt was right—and she did. She reported the issue. McGourty Supple said she wouldn’t have had the courage to report it or stand up with Press Forward if it wasn’t for the backing of a female leader. McGourty Supple said the issue that they are collectively trying to solve is that more than two-thirds of journalism and communications grads are women, and they’re entering a field where only one-third of journalists are women. Nearly two-thirds of those women say they will be harassed, most likely at work and won’t report it. “Let’s be clear. This is not a gender issue. This is a human rights issue,” said Dianna Pierce-Burgess, another Press Forward co-founder, who also emphasized that the #MeToo movement is really about issues that went beyond sexual abuse, especially the abuse of power, which women around the world are now challenging. McGourty Supple explained being a watchdog is one tactic, but not theirs because there also has to be accountability mechanisms in place. The challenge for their organization is that the press wants to tell stories about harassment and what women experienced, said McGourty Supple, but they don’t want to make their demands via headlines or statements. They want to partner and advice behind the scenes. “We aren’t victims. We’re brave and approaching this dispassionately as management consultants, lawyers, C.E.O.s and journalists seeking solutions,” said McGourty Supple. “None of this work will mean anything if we can’t work with newsrooms.”

Looking Ahead A year after the Weinstein story exploded, more stories are still coming out. The men and women coming forward are being supported, and predators are longer being protected. News organizations have also changed the narrative to answer the question: “How can we prevent this situation from happening again?” and hold themselves accountable. New York Times gender editor Jessica Bennett said that they have been looking at sexual harassment issues through a women’s perspective and a female lens, “which editorandpublisher.com

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} Melanie Walker, WAN-IFRA director of media development

} Ruby Bailey, Columbian Missourian executive editor

} Jessica Bennett, New York Times gender editor

these things as a whole.” She added that gender is a lens through which we view the world so that doesn’t necessarily mean that every story needs to focus on gender, but that it should just be a part of the stories at large. For example, news organizations have found that there is a market for news geared toward women, by women. The Lily, which is a part of the Washington Post, is a platform that features diverse voices and empowers women with news and information. The Skimm is another publication written for professional women. Its newsletters cover business, politics and the stock market, along with relationship advice, fashion and entertainment news. Since the #MeToo movement, the issue of diversity and inclusion in the media industry has been placed heavily under a microscope as news organizations have become more aware

News organizations have also changed the narrative to answer the question: “How can we prevent this situation from happening again?”

is important because traditionally we have not done that, but there are huge things changing.” However, Bennett is interested in covering the male aspect as well. “You truly can’t separate those things. It is intersectional in its approach and you have to think about all of editorandpublisher.com

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Changing the Conversation of how representative their editorial teams are to the communities they serve. Last June, media leaders attending the Women in News Summit in Portugal discussed initiatives for promoting staff diversity in their own organizations. Poynter recently created a diversity and inclusion director position, tasked to train newsrooms to help them hire diverse candidates. Setting internal targets like WAN-IFRA did to hire diverse candidates, and not going back to the same pool of candidates, is one way to solve the diversity issue. Newsrooms can also choose to listen to those who have been most impacted the most about their ideas

for solutions and invest and partner with those individuals, such as the ones who belong to Press Forward. Whatever the solution, it will require workplace civility and equality for all to address the issues. But not all solutions have to deal with gender. Ruby Bailey, who was recently named the first female executive editor for the Columbian Missourian, believes it’s more of a leadership issue. “I’ve had some great women editors and some great men editors and vice versa,” she said. “The challenges are more related to being in a challenged and challenging industry than a gender expectation.” While this may not be a gender issue, it is apparent that past workplace cultures were filled with toxic, systemic issues that had been around for decades. The fires are being put out now, but it’s going to take awhile before they’re completely extinguished. Irene Gentle, the first female editor appointed to lead the Toronto Star newsroom, said female journalists often felt themselves pushed into more typically “female” sections rather than news, politics, sports or business. “Even now it isn’t an uninterrupted line of progress when you think of things like representation on boards and as CEOs of bigger companies,” she said. “I really do believe in the ‘see it to believe it’ school—if you don’t see female leaders, you tend to think of it as a theoretical thing rather than an achievable goal.” As a leader in her newsroom, Gentle’s priority lies in building foundations so that journalists for generations are there to be watchdogs for the public and to hold accountable those that need to be held responsible. “I don’t think many people are out there watching to see if I succeed or fail due to my gender,” she said. “But let’s also say I don’t plan on failing.” 

“If you don’t see female leaders, you tend to think of it as a theoretical thing rather than an achievable goal.”

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HONORING THE BEST IN DIGITAL MEDIA CONGRATULATIONS TO THE 2018 EPPY AWARD WINNERS

E&P ANNOUNCED THE WINNERS OF ITS 23RD ANNUAL EPPY AWARDS ON OCT. 24 AT EDITORANDPUBLISHER.COM. This year’s EPPY Awards received more than 300 entries. Winners were selected from an international list of nominations to honor the best digital media websites across 30 diverse categories, in addition to categories for excellence in college and university journalism. Each category was separated into websites with more than 1 million monthly unique visitors, and those that receive less than 1 million. Winners must receive a score in the top one-third of the average score across all categories within their division. As a result, there may be no winner in categories not reaching this threshold. Once again, thank you to our EPPY judges this year. Our panel of judges is made up of media leaders with backgrounds in website design, marketing/advertising, editorial, technology, education, and management. Congratulations to our 2018 EPPY winners!

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 Arizona State University’s Carnegie-Knight News21’s project “Hate in America” won an EPPY for Best University Investigative or Documentary Feature. Pictured are the Fellows for the project at the beginning of the summer reporting fellowship. (Photo by Jim Tuttle/News21)

 CALMatters won an EPPY for Best Innovation Project with under 1 million unique monthly users.

BEST NEWS WEBSITE WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

BEST WEEKLY OR NON-DAILY NEWSPAPER WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

CNN

Community Impact Newspaper

BEST NEWS WEBSITE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

BEST WEEKLY OR NON-DAILY NEWSPAPER WEBSITE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

The Marshall Project

Gambit - bestofneworleans.com

BEST DAILY NEWSPAPER WEBSITE WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

BEST BUSINESS/FINANCE WEBSITE WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

The Boston Globe

The Balance – Dotdash

BEST DAILY NEWSPAPER WEBSITE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

BEST BUSINESS/FINANCE WEBSITE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

Winnipeg Free Press

Debtwire

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 CNN won six EPPYs this year: Best News Website with 1 million unique monthly visitors and over, Best News or Event Feature with 1 million unique monthly visitors and over, Best Business Reporting with 1 million unique monthly visitors and over, Best Use of Data/Infographics with 1 million unique monthly visitors and over, Best News or Event Feature Video with 1 million unique monthly visitors and over, Best Investigative/Enterprise Video with 1 million unique monthly visitors and over, and Best Sports Video with 1 million unique monthly visitors and over.

BEST SPORTS WEBSITE WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

BEST INVESTIGATIVE/ENTERPRISE FEATURE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

ESPN.com

A Century of Domination: As America’s Carbon Wars Rage, Oil and Gas Industry Influence Grows – The Center for Public Integrity

BEST ENTERTAINMENT/CULTURAL NEWS WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Eltrecetv.com – Artear SA BEST ENTERTAINMENT/CULTURAL NEWS WEBSITE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

OnMilwaukee BEST INVESTIGATIVE/ENTERPRISE FEATURE WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

You just gotta get out of here: Heroic rescues, harrowing escapes in Wine Country fires – Mercury News/East Bay Times 48 |

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BEST COLLABORATIVE INVESTIGATIVE/ENTERPRISE FEATURE WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

(TIE) Paradise Papers: Secrets of the Global Elite – International Consortium of Investigative Journalists, Süddeutsche Zeitung, The New York Times, The Guardian and more than 90 other media partners (TIE) United States of Climate Change – The Weather Channel Digital , InsideClimateNews, the Food & Environment Reporting Network, InvestigateWest, the Marshall Project, The Lens, Center for Public Integrity, Honolulu Civil Beat and Louisville Public Media editorandpublisher.com

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 The Center for Public Integrity won three EPPYs this year: Best Investigative/Enterprise Feature with under 1 million unique monthly visitors, Best Business Reporting with under 1 million unique monthly visitors, and Best News/Political Blog with under 1 million unique monthly visitors.

 The Gambit won an EPPY for Best Weekly or Non-Daily Newspaper with under 1 million unique monthly visitors.

 Walt Handelsman, editorial cartoonist for

The Advocate in New Orleans, won an EPPY for Best Editorial/Political Cartoon with 1 million unique monthly visitors and over. editorandpublisher.com

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 Community Impact Newspaper won an EPPY for Best Weekly or Non-Daily Newspaper with 1 million unique monthly visitors and over. Pictured are (left to right): Derek Sullivan, creative director; Claire Love, chief operating officer; Joe Lanane, executive editor; and Jose Salazar, UX developer.

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 The Temple University Department of Journalism won an EPPY for Best Photojournalism of a Website with under 1 million monthly visitors with “1217-Covering Addiction.” (Photos by Sydney Schaefer)

BEST COLLABORATIVE INVESTIGATIVE/ ENTERPRISE FEATURE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

BEST BUSINESS REPORTING WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Taking Cover – Better Government Association / WBEZ

(TIE) How to Rebuild Puerto Rico – Bloomberg (TIE) Matt Egan covers the downfall of mighty GE – CNNMoney

BEST NEWS OR EVENT FEATURE WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

(TIE) US-funded police linked to illegal executions in El Salvador – CNN (TIE) The Rohingya humanitarian crisis – Singapore Press BEST NEWS OR EVENT FEATURE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

The Last Wild Place – Honolulu Civil Beat

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California Voter Guide: An election? We prefer to call it a job interview. – CALmatters BEST USE OF DATA/INFOGRAPHICS WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

BEST BUSINESS REPORTING WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

Russia Investigation – CNN

Wireless Wars: The Fight Over 5G – The Center for Public Integrity

BEST USE OF DATA/INFOGRAPHICS WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

BEST DIGITAL MAGAZINE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

One War. Two Races. – Sarasota Herald-Tribune

Above the Fold – Winnipeg Free Press

BEST COMMUNITY SERVICE WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

BEST INNOVATION PROJECT WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

(Tie) Boston. Racism. Image. Reality. – The Boston Globe (Tie) “Why so secret, Kansas?” – Kansas City Star

The Wall – USA TODAY Network 50 |

BEST INNOVATION PROJECT WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

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TM

TM


BEST COMMUNITY SERVICE WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

Power Struggle – Better Government Association BEST USE OF SOCIAL MEDIA/CROWD SOURCING WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

 The Marshall Project won an EPPY for Best News Website with under 1 million monthly visitors.

#FreePress – The Boston Globe BEST MOBILE NEWS APP WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

USA TODAY BEST NEWS OR EVENT FEATURE VIDEO WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Women Who March: The Movement – CNN BEST NEWS OR EVENT FEATURE VIDEO WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

Hawaii’s Lava Hunter – Beme News

 The NYCity News Service at the Craig Newmark Graduate School of Journalism at CUNY won the EPPY for Best College/University Newspaper Website. Pictured are students working inside the newsroom. (Photo by John Smock)

BEST SPORTS VIDEO WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Duglegur: The World Cup & football in Iceland – CNN International BEST SPORTS VIDEO WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

Party on, Winnipeg: Jets fans revel in Game 7 playoff victory – Winnipeg Free Press BEST INVESTIGATIVE/ENTERPRISE VIDEO WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Beneath the Skin – CNN 52 |

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 The Winnipeg Free Press won three EPPYs this year: Best Daily Newspaper Website with under 1 million monthly visitors, Best Digital Magazine with under 1 million monthly visitors, and Best Sports Video with under 1 million monthly visitors. editorandpublisher.com

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WINNER

Best Promotional/Marketing Campaign (with 1 million unique monthly visitors and over)

Newsday is honored to be recognized as an EPPY Award winner for its digital promotional campaign for Feed Me TV.

Eppys_Ad


ESPN won two EPPYs this year: Best Sports Website with 1 million unique monthly visitors and over and Best Photojournalism of a Website with 1 million unique monthly visitors and over. Pictured are a few select photos from the photojournalism win. The team who will represent Romania for the first time at the Invictus Games listens to the national anthem during their visit with Romanian President Klaus Iohannis. (Photo by Ioana Moldovan for ESPN) 1

1

Damon Allen, Jr. (right) and his cousin Moo Moo (left) get in an early-morning run through their West Philadelphia neighborhood in late fall 2017. A third generation boxer, Allen is an undefeated professional lightweight boxer with Golden Boy Promotions and still trains often at his grandpop’s gym. (Photo by Linette Kielinski for ESPN) 2

Kleider Palma navigates on boat along the Acari river with his fellow members of the 34th front of FARC Vegaez, Antioquia. (Photo by Juan Arredondo for ESPN) 3

Maxwell “Bunchie” Young, 10, does one-legged pushups before running hills with his speed coach in a Los Angeles suburb. (Photo by Melissa Lyttle for ESPN) 4

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2

3

BEST PODCAST WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

The Pay Check – Bloomberg BEST PODCAST WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

Offshore Podcast: The Blood Calls – Honolulu Civil Beat BEST PHOTOJOURNALISM WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Invictus Team Romania, Bunchie Young, FARC Football, Damon Allen Jr. – ESPN BEST PHOTOJOURNALISM WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

1217 – Temple University Department of Journalism BEST OVERALL WEBSITE DESIGN WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

NBC News – NBC News Digital

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 USA Today won two EPPYs this year: Best Innovation Project with 1 million unique monthly visitors and over for “The Wall,” and Best Mobile News App with 1 million unique monthly visitors and over. Pictured (left) are a few of the many people who contributed to “The Wall,” and above, the team behind the mobile news app.

BEST OVERALL WEBSITE DESIGN WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

BEST NEWS/POLITICAL BLOG WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

1217 – Temple University Department of Journalism

Michael Daly – The Daily Beast

BEST REDESIGN/RELAUNCH WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

3 brand and multiplatform redesign – NBC News Digital BEST EDITORIAL/POLITICAL CARTOON WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

The best of Walt Handelsman – Capital City Press

BEST NEWS/POLITICAL BLOG WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Swamp Watch – The Center for Public Integrity BEST COLLEGE/UNIVERSITY NEWSPAPER WEBSITE

NYCity News Service – Craig Newmark Graduate School of Journalism at CUNY BEST COLLEGE/UNIVERSITY NEWS OR EVENT FEATURE

BEST PROMOTIONAL/MARKETING CAMPAIGN WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Stuck – The International Reporting Program, University of British Columbia

Newsday Feed Me TV – Newsday Media Group

BEST UNIVERSITY INVESTIGATIVE OR DOCUMENTARY FEATURE

BEST PROMOTIONAL/MARKETING CAMPAIGN WITH UNDER 1 MILLION UNIQUE MONTHLY VISITORS

News21: Hate in America – Carnegie-Knight News21

The Oklahoman’s Former Subscriber Campaign – The Oklahoman Media Co.

THE SPOTLIGHT AWARD

BEST BUSINESS/FINANCE BLOG WITH 1 MILLION UNIQUE MONTHLY VISITORS AND OVER

Tracing a neighborhood – Pittsburgh PostGazette

Justin Fox – Bloomberg 56 |

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EPPY2018CongratsAd.qxp_Layout 1 11/15/18 9:16 AM Page 1

On behalf of the 2018 EPPY Award committee and the entire staff of Editor & Publisher

Congratulations!

This year’s winners have been recognized by an elite panel of media professionals and exempliďŹ es a job well done. The 2018 EPPY Awards set a benchmark for excellence in online communications, and we thank you for sharing your innovative, creative and inspirational work.


EPPY 2018 Judges Dustin Barnes — The Tennessean

Megan Greenwell — Deadspin

Peter Bhatia — Detroit Free Press

Tricia Greyshock — Pennsylvania NewsMedia Association

Jak Boumans — Electronic Media Reporting (Netherlands) Meredith Broussard — New York University

Lauren Gustus — The Sacramento Bee Erik Hall — The Roanoke Times

Bernie Oravec — Williamsport Sun-Gazette Allison Petty — Herald & Review Ed Pikulski — TimesShamrock Communications

Sam Hall — The Clarion-Ledger

Neil Chase — The Mercury News & East Bay Times

Damian Radcliffe — University of Oregon

Chris Harper — Temple University

Dana Rieck — Belleville News-Democrat

Paul Cheung — Knight Foundation

Rich Jackson — Times-News

Chris Coates — Herald & Review

Keith Jordan — Upstream Digital Media

Seth Rogin — Nucleus Marketing Solutions

Linda Corcoran — Cape Cod Times

Andree Lau — HuffPost/Canada

Kevin Dale — Colorado Public Radio

David Lucas — Thomson Reuters

Bridget Sibthorp-Moecker — Herald & Review

Kristen DelGuzzi — The Arizona Republic / azcentral.com

Mark Mahoney — The Daily Gazette

Erica Smith — The Virginian-Pilot

Meg Martin — Minnesota Public Radio

Otto Strong — ESPN

Laura McAdoo — The Seattle Times

Levi Sumagaysay — Mercury News/Bay Area News Group

Matt DeRienzo — LION Publishers Kathleen Duncan — Reynolds Journalism Institute

Jeremy McBain — Petoskey News-Review

Tim Gallagher — The 20/20 Network

Christine McKenna — CUNY Lehman College

Hasani Gittens — NBC News Senior News Editor Lindsay Gloor — The Herald-News Andrew Green — Thomson Reuters

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Stephanie Monty — The Internet Educator Javier Moya — The Tab Gang Revista Don (Spain)

Amy Shioji — USA TODAY NETWORK

Annika Toernqvist — The Press Democrat Hannah Wise — Canadian Broadcasting Corporation Catherine Wynn — The Salem News Jim Zachary — The Valdosta Daily Times

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By E&P Staff editor@editorandpublisher.com

P.J. Browning, publisher of the Post and Courier in Charleston, S.C., has been elected president of the Southern Newspaper Publishers Association for 2018-19. In addition, publisher Patrick Dorsey of the Austin (Texas) American-Statesman was elected chairman; publisher Tim Burke of the Palm Beach Post and Palm Beach Daily News in West Palm Beach, Fla., was elected president-elect; and WEHCO Media president and CEO Nat Lea was elected treasurer. Elected to the board were Mike Gebhart of Georgia, James Paxton of Kentucky, Kevin Denny of Louisiana, William Bronson of Mississippi, R. Michael Fishman of Tennessee, Brian Jarvis of West Virginia, Marisa Porto of Virginia and Judi Terzotis of Louisiana. Publisher and president Thomas A. Silvestri of the Richmond (Va.) TimesDispatch was re-elected chairman of the SNPA Foundation. Mike Gulledge, vice president of publishing and regional publisher for Billings Gazette Communications and the Missoulian, has resigned from the company. He had served as publisher of Billings Gazette Communications since 2000 and was elected an operating vice president and an officer of the company in 2005, overseeing daily newspapers and digital operations in ten states. He was named vice president of sales and marketing in 2012 before becoming vice president of publishing in 2015. During his career with Lee Enterprises, Gulledge served as advertising manager at The Southern Illinoisan in Carbondale, Ill.; advertising manager at the Herald & Review in Decatur, Ill.; and advertising manager at the Quad-City Times in Davenport, Iowa. He was also general manager, and later named publisher, of the Herald & Review. Gulledge began his career with Lee in 1982 as a college intern at The Southern Illinoisan.

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NewsPeople

Tom Wiley has been named publisher of the Wisconsin State Journal, replacing John Humenik, who is leaving the position to serve full time as vice president of news for Lee Enterprises, a role he has held for more than three years. Wiley previously served as director of sales and marketing for Lee Enterprises since 2017, his second stint with the company after first joining in 2003. He served as vice president of sales for media operations in St. Louis from 2005 to 2010. Before his return to Lee, Wiley served as executive vice president of sales and publisher with Digital First Media, where he presided over a digital-first transition at the New Haven Register. Wiley was named publisher of the Hartford Courant in 2016, but left after two months when Tribune Publishing eliminated publishers at its nine papers.

Karen Andreas, regional publisher of the EagleTribune and North of Boston Media Group, has been elected president of the Massachusetts Newspaper Publishers Association. A 30-year veteran of the media industry, Andreas will lead the MNPA for a two-year term. Andreas has overseen North of Boston Media Group as its regional publisher for the past five years. Along with the Eagle-Tribune, she is regional publisher of the Salem News, Daily News of Newburyport, Gloucester Daily Times, as well as the weekly Andover Townsman, Haverhill Gazette, Derry News and Carriage Towne News. The media group also includes 15 quarterly magazines. HD Media Co. LLC has announced its leadership team for the combined operations. The operating committee will be responsible for overseeing operations of the HeraldDispatch (Huntington, W.W.), owned by HD Media; the Charleston (W.Va.) GazetteMail, which was owned by Charleston Newspapers Inc.; and several other publications. Jim Heady, previously vice president of circulation at the Gazette-Mail, is now publisher of HD Media. Other HD Media operating committee members include regional executive editor Les Smith, who has been with the Herald-Dispatch since 2007; vice president of advertising Charles Jessup, who joined the Herald-Dispatch

in 2015; controller Georgetta Thevenin, who joined the Herald-Dispatch in 1992; production director Dave Hamilton, who joined the Herald-Dispatch in 1999; vice president of audience development Joe Tranquill, who joined HD Media in April; IT director Joel Armstrong, who has worked in the information technology industry for more than 30 years. In addition, Greg Moore became the Charleston Gazette-Mail’s executive editor earlier this year, after the sale of the newspaper to HD Media, and Derek Redd, the Gazette-Mail sports editor since 2016, was named HD Media sports director. Arizona Daily Sun publisher Don Rowley has retired from his position. He leaves behind a 23-year career with the Daily Sun and more than 40 years in the industry. His career also includes 12 years at the Daily Herald in Provo, Utah and five years in St. Louis with Pulitzer, Inc. Jake Volcsko has been named general manager overseeing operations at Pennsylvania newspapers: the Bucks County Courier Times, the Intelligencer and the Burlington County Times. He will continue to serve as digital media and marketing director. In his new position, Volscko will work with his regional vice president, local directors and corporate leadership to run the digital and print operations. Volcsko’s career started as a graphic artist at the Centre Daily Times in State College, Pa. He spent eight years DECEMBER 2018 | E & P

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NewsPeople ACQUISITIONS AIM Media Midwest, LLC has acquired the weekly Brookville (Ohio) Star newspaper from Schloss Media, Inc. In conjunction with this acquisition, AIM has sold four weekly newspapers serving Lorain County (Ohio) to Schloss Media, Inc.: the Oberlin NewsTribune, Wellington Enterprise, Amherst News Times and Lorain County Community Guide. Terms of the transactions were not disclosed. AIM Media Midwest, LLC owns and operates 16 daily newspapers and 15 weekly newspapers in Ohio, one daily newspaper in West Virginia, a variety of weekly shopper publications, regional magazines, specialty publications, a commercial printing plant based in Miamisburg, Ohio, more than 40 websites, and DigitalAIM, a full service digital marketing agency. Hearst has acquired seven weekly Connecticut newspapers from Hersam Acorn Newspapers. The seven newspapers bought by Hearst in this recent deal—including The Ridgefield Press, The Wilton Bulletin, New Canaan Advertiser, The Darien Times, The Shelton Herald, The Trumbull Times and The Milford Mirror—will become part of Hearst Connecticut Media Group. The acquisition ups Hearst’s portfolio of Connecticut-based newspapers to 28. Financial terms of the deal were not disclosed. Hearst Newspapers publishes 24 dailies and 63 weeklies. The division also operates LocalEdge, a digital marketing services and directories business.

Robert Pinarski has been named general manager of the ObserverReporter in Washington, Pa. He previously served as publisher of the Herald-Standard of Uniontown, Pa. and the Greene County Messenger in Waynesburg, Pa. He also has worked in other capacities for new owners, Ogden Newspapers. Pinarski started his career in advertising and served as advertising manager for The Times in Munster, Ind., from 1990-2001. Pinarski went on to work as advertising director for Shaw Suburban Newspapers near Chicago, became advertising director for the Erie Times-News from 2004-06 and then began working as advertising director for The Commercial Appeal in Memphis, Tenn. until he accepted the publisher’s position at 60 |

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the Herald-Standard and Greene County Messenger. The Inland Press Association has elected Doug Phares, COO of Sandusky Newspapers in Sandusky, Ohio, as its president for the 2018-2019 term. In addition, Cory Bollinger, vice president of publishing for Schurz Communications in Mishawaka, Ind., was elected the association’s president-elect; Alan Fisco, president of The Seattle Times, was elected vice president; and Tom Yunt, COO of United Communications Corporation of Kenosha, Wis., was elected chairman. For Association direc-

Ryan Mote has been named publisher of the Fort Worth Star-Telegram and vice president of strategic advertising of McClatchy’s Central region including the Kansas City Star, the Wichita Eagle and the Belleville News-Democrat. He succeeds Sean Burke who stepped down to pursue new opportunities. Most recently, Mote served as vice president of strategic advertising for the Sacramento Bee and McClatchy’s West region, responsible for a sales territory across 10 media companies in California, Washington state and Idaho. Previously, he held leadership positions at Freedom Communications and Gannett. He also held key advertising sales roles at the New York Times Co. and Copley Press. Michael McCarter has been named executive editor of the Courier & Press in Evansville, Ind., replacing George Spohr

The Associated Press has appointed Julie Tucker to head the news agency’s global marketing operations. In her new position, Tucker will develop, integrate and implement all marketing activities related to AP’s strategic direction and position, as well as oversee the delivery of integrated marketing plans across all channels. Prior to joining AP, Tucker was the executive director of brand marketing for the New York Times, where she led the team that developed and sold the newspaper’s “Truth” campaign. Most recently she was Americas brand director for EY. Previously, Tucker held several senior marketing roles in the U.S. and U.K., including global business director at J. Walter Thompson; brand leader at TBWA\London; and regional director at Saatchi & Saatchi. AP PHOTO

working as a circulation executive at Lock Haven, Pa.; Ardmore, Pa.; Wooster, Ohio; and the Durham (N.C.) Herald-Sun. He then took on the publisher’s role at The Daily Courier in Forest City, N.C., before coming to Calkins Media as the director of digital services. Volcsko was promoted to his current role in November 2014.

tors, the following were elected for one-year terms: Camille Olson, a partner at Seyfarth Shaw LLP in Chicago; Joyce McCullough, publisher of The News Tribune in LaSalle, Ill.; and Jayson Taylor, president, Western U.S., for GateHouse Media in Las Vegas, Nev. Elected for two-year terms on the association board were Virginia Cowenhoven, associate publisher of the Bakersfield Californian; and Heidi Wright, COO of EO Media Group in Salem, Ore. Elected for three-year terms on the association board were Alton Brown, vice president/North Carolina Group for BH Media in Winston Salem, N.C.; and Emily Walsh, publisher at the Observer Media Group in Sarasota, Fla.

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NewsPeople who passed away in July. McCarter began his career as a photographer at the Shreveport (La.) Times. In 1998, he moved on to the Atlanta-Journal Constitution where he served as photo editor. McCarter joined the Cincinnati Enquirer in 2007 as director of photography and most served as the Enquirer’s senior news director. Grace Dalmolin has been promoted to digital marketing manager works for the ObserverReporter in Washington, Pa. Most recently, she served as a digital marketing strategist. Previously, she served as a classified ad coordinator at the Burlington (Vt.) Free Press. The Los Angeles Times has named Julia Turner its deputy managing editor responsible for arts and entertainment coverage. She will report to Kimi Yoshino, who was recently promoted to senior deputy managing editor. Turner succeeds Mary McNamara, who is now a cultural critic and columnist. Most recently, Turner served as editor-in-chief of Slate since 2014. She joined Slate in 2003, working first as a reporter and critic on the culture team covering media, television and design, and eventually becoming culture editor, and then deputy editor. Carlton Fletcher has been named editor of the Albany (Ga.) Herald and AlbanyHerald.com, and Heather Harrison has been promoted to retail sales manager. Fletcher began his 20-plus-year career with the Herald as a sports writer. He returned to the newspaper 12 years ago as a news reporter and advanced from metro editor to managing editor and now editor. He began his journalism career with the Ocilla (Ga.) Star and was sports editor of the Tifton (Ga.) Gazette before coming to Albany. Harrison moved to Albany in 2013 and was hired as a sales rep at the Herald. Most recently, she worked as a sales trainer. editorandpublisher.com

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Carole DeAngelo has been named advertising director with the Observer-Reporter in Washington, Pa., succeeding Matt Millar. She came to Observer Publishing Co. in 2014 as events manager and was promoted to marketing director in 2017. Her career in newspapers started in 1990 at the Weirton (W. Va.) Daily Times.

Matt DeRienzo has been named vice president of news and digital content at Hearst Connecticut Media Group. In his new role, DeRienzo will oversee the editors of Hearst Connecticut Media Group’s eight daily and 13 weekly newspapers, as well as its 21 news websites. DeRienzo joins Hearst from LION Publishers—an organization that fosters growth among independent online news organizations—where he most recently served as the first full-time executive director. His journalism career spans 25 years as a reporter, editor, publisher, corporate director of news and a nonprofit leader. Previously, from 2011 to 2014, DeRienzo worked for Digital First Media as editor of the New Haven Register, which Hearst acquired last year. From 2008 to 2011, DeRienzo served as publisher of The Register Citizen, which is also now owned by Hearst. Houston Chronicle executive editor Nancy Barnes has left the publication to become senior vice president of news for National Public Radio. She also served as executive vice president and editor of Hearst Texas Newspapers. Barnes joined the Chronicle in 2013 and led the newsroom to a Pulitzer Prize for Commentary in 2015. She joined the Chronicle after serving as executive editor of the Minneapolis Star Tribune from 2007 to 2013. Keith Albertson has stepped down as executive editor of the Times in Gainesville, Ga., to pursue a new career after nearly 34 years with the newspaper. Albertson began as sports editor of the Times in 1985 and

helped oversee the paper’s coverage of the 1996 Olympics. He later moved on to roles managing the copy desk in 2000, managing editor in 2004 and executive editor in 2014. Patricia A. Bennett has been appointed publisher of The Daily Independent in Ashland, Ky. and its affiliated publications. She replaces longtime publisher Eddie Blakeley, who resigned recently. Most recently, Bennett was the advertising and regional sales director of The Daily Item in Sunbury, Pa., for more than nine years. She began her career at the newspaper more than 34 years ago, moving up from graphic artist to sales representative to ad sales manager to overall director of the ad department. In addition to The Daily Independent, she will serve as publisher of four affiliated weekly newspapers: Morehead News, Grayson Journal Enquirer, Olive Hill Times and Greenup County News-Times. Felix Adamo has retired as Bakersfield Californian chief photographer. He was hired in 1979. Adamo won numerous awards in his four-decade career. In 2018, he picked up two first-place awards at the 30th annual George F. Gruner Awards, which recognizes great print journalism in the San Joaquin Valley. He also was a finalist for best news photo at the California News Publishers Association as part of its 2017 California Journalism Awards. 

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ArchiveInABox for Publishers is Free for Weeklies! There’s a dashboard where you can set public release embargo, include links to your other web properties, and customize your branding. The platform is compatible with CMS systems and even simple WordPress websites. Get your archives organized and accessible with ArchiveInABox for Publishers. Phone: 360-427-6300 Website: www.archiveinabox.com Statement of Ownership, Management and Circulation · 1. Publication Title “Editor & Publisher” · 2. Publication Number “0168-120” · 3. Filing Date “10/01/18” · 4. Issue Frequency Monthly “Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov, Dec.” · 5. Number of issues Published Annually “12” · 6. Annual Subscription Price “$99.00” · 7. Complete Mailing Address of Known Office of Publication (Not Printer) (Street, City, County, State, and Zip + 4) “18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, ORANGE, CALIFORNIA 92708-7000” ° Contact Person “E. WELLS” ° Telephone “949-660-6150-225” · 8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer) “18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, ORANGE, CALIFORNIA 92708-7000” · 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do not leave blank) ° Publisher (Name and complete mailing address) “DUNCAN McINTOSH JR., 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, ORANGE, CALIFORNIA 92708-7000” ° Editor (Name and complete mailing address) “JEFFREY FLEMING, 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, ORANGE, CALIFORNIA 92708-7000” ° Managing Editor (Name and complete mailing address) “NU YANG, 18475 BANDILIER CIRCLE, FOUNTAIN VALLEY, ORANGE, CALIFORNIA 92708-7000” · 10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address. ° Full Name “Duncan McIntosh Company, Inc.” “Duncan McIntosh Jr.” ° Complete Mailing Address “18475 Bandilier Circle Fountain Valley CA 92708-7000” “18475 Bandilier Circle Fountain Valley CA 92708-7000” · 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or more of Total Amount of Bonds, Mortgages, or Other Securities. If none, check box None ° Full Name ° Complete Mailing Address · 12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates)(Check one) ° The purpose, function, and nonprofit status of this Has Not Changed During Preceding 12 Months ° ÿ Has Changed During Preceding 12 organization and the exempt status for federal income tax purposes: ° Months (Publisher must submit explanation of change with this statement) · PS Form 3526, July 2014 · 13. Publication Title “Editor & Publisher” · 14. Issue Date for Circulation Data Below 10/01/2018 · 15. Extent and Nature of Circulation ° Average No. Copies Each Issue During Preceding 12 Months ° No. Copies of Single Issue Published Nearest to Filing Date · a. Total Number of Copies (Net press run) “12,318” “12,666” · b. Paid Circulation (By mail and Outside the mail) ° (1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies and exchange copies.) “6,443” “7,530” ° (2) In-County Paid/Requested Mail subscriptions stated on PS Form 3541. (Include direct written request recipient, telemarketing and internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies and exchange copies.) ° (3) “Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS” “440” “70” ° (4) Requested Copies distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail) ° c. “Total Paid and/or Requested Circulation [Sum of 15b. (1), (2), (3), and (4)] “6,883” “7,600” · d. Free or Nominal Rate Distribution (By Mail and Outside the Mail) ° (1) Outside-County Nonrequested Copies Stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists and other sources.) “5,174” “4,986” ° (2) In-County Nonrequested Copies stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists and other sources.) ° (3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. FirstClass Mail, nonrequested copies mailed in excess of 10% Limit mailed at Standard Mail or Package Services Rates) ° (4) Nonrequested Copies Distributed Outside the Mail (include pickup stands, trade shows, showrooms and other Sources) “0” “0” · e. Total Nonrequested Distribution (Sum of 154d (1), (2) and (3) “5,174” “4,986” · f. Total Distribution (Sum of 15c. and e) “12,056” “12,586” · g. Copies not Distributed (see Instructions to Publishers #4, (page #3)) “261” “80” · h. Total (sum of 15f and g) “12,318” “12,666” · i. Percent Paid and/or Requested Circulation (15c divided by f times 100) “57.09” “60.38” · 16. Publication of Statement of Ownership ° Publication required. Will be printed in the December 2018 issue of this publication. ÿ Publication not required · 17. Signature and Title of Editor, Publisher, Business Manager, or Owner ° ° Date 10/01/18 · I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanction. (including fines and imprisonment) and/or civil sanctions (including civil penalties).

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CLASSIFIED ADVERTISING Phone: 800-887-1615

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E-mail: classifieds@editorandpublisher.com

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Brokers / Appraisers

FOR SALE BY KAMENGROUP.COM: Sierra County, New Mexico, San Diego,CA, Charleston, SC, St Louis, MO, Tacoma, WA, Austin, TX, San Jose, CA, Boston, MA, Rhode Island & Florida weekly newspapers for sale. National boating/fishing mag, NY/NJ equine magazine, SC Group of titles avail. Oregon, Ohio, Massachusetts, Pennsylvania, Kentucky, Arkansas & Texas Daily newspapers seek new owners. Outdoors title from Midwest listed. KAMENGROUP.COM • info@kamengroup.com. Discover the current market value of your publishing entity. Plan ahead and schedule your multi media financial valuation! 516-242-2857

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EDITOR: Finance & Commerce is recognized as the leading business news source for economic development, commercial real estate construction and finance in Minnesota. We are an award-winning publication and we’re committed to the highest standards of journalism ethics and excellence. We are looking for an editor to develop and manage content for our wide array of digital and print news and information services. In this position, you are the face of Finance & Commerce. You establish and maintain relationships within the business community, in the Twin Cities and throughout the state. In partnership with the publisher and other editor, you provide leadership to the entire Finance & Commerce organization. Responsibilities include: • Managing the people who make up our award-winning newsroom • Managing the content and navigability of our websites • Assembling daily and breaking news alerts • Continually working on features and innovations to serve readers and build paid audience • Leading the preparation of our daily newspaper and special publications We are seeking an experienced, digitally savvy editor with a strong track record working in a daily or weekly newspaper environment. You must be a proven leader with strong journalism skills and excellent management skills. Finance & Commerce is part of BridgeTower Media, provider of business and law news and information in markets across the country. We offer competitive pay, great benefits and a great team atmosphere. If you are interested in this position and meet the qualifications please send your resume along with cover letter to: apply-a2n5qetvs8l6@applicantstack.com . BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace. EXECUTIVE EDITOR: We are a company specializing in publications for the banking, credit union and mortgage sectors. Sounds boring. But what does that mean? It means we look at stories about money and power. It means we look at strategies to bring new technologies to consumers. And it means, more than anything, that we write and plan for readers who are people first, business leaders second. It means we try to be smart, not boring. It means that we approach our topics fearlessly and honestly. It means our mission is to bring our readers something that makes them sit back and think about new opportunities, or about fixing broken approaches. Don’t think, “The Journal of Accountancy.” Think, “Rolling Stone” for people who are passionate about loans rather than licks. At the end of the day, it’s fun. Because if we’re doing our job right, it means we’re bringing interesting new stuff to the attention of smart people. And we do it without being stuffy, without being swamped in jargon, without corporate handcuffs. Now we’re looking for an executive editor to lead our print and digital publications, as well as be a part of our planning for our branded specialty offerings. The editor should understand that we are writing for a sophisticated audience, not a consumer one. Previous business reporting or editing is helpful, but not required. What’s critical is a willingness to learn and an ability to put yourself in the reader’s place in order to craft the highest quality content. We offer a small but comfortable and friendly work environment. We offer fully paid company health insurance and retirement benefits. Successful candidates will be able to tell a great story. So this is where you start. Tell us a great story about why you’re the one for this post. Yes, we want to see your resume, but resumes submitted alone will not be opened. If you can’t compel us to look at you, how will you compel readers to look at a publication you’re editing? This is an on-site job, not one for telecommuting or freelance. If you cannot work in the Hartford area, this is not for you. But Greater Hartford is wonderful! And so is this job for the right person. If you think you are that right person, email: vvalvo@ambizmedia.com or call 860-922-3441.

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Phone: 800-887-1615

Help Wanted

Fax: 866-605-2323

Help Wanted

Help Wanted

MANAGING EDITOR: NJBIZ, New Jersey’s leading business journal, has an opening for an experienced managing editor to help with the day-to-day editorial operations at the company’s Somerset, N.J., office. We’re looking for someone with at least three years of managerial experience at a highly productive newsroom and five years of reporting experience. The perfect candidate must have solid editing skills and know AP style inside and out. The right candidate will have had experience working in a digital-first environment in which breaking news throughout the day is as much a priority as developing solid B2B stories for a highly respected weekly print product. Preferred candidates will have had some business journal experience and knowledge of the New Jersey market. Attending industry events as a representative of NJBIZ is also a key requirement of the position. NJBIZ covers the breaking business news in the state, everything from economic development to health care, real estate to politics, professional services to manufacturing, and everything else that makes the economy work. Good, solid journalism that has impact and influence. Please provide a resume, cover letter and at least three professional references. To apply, email: apply-a2n5qettlt9w@applicantstack.com BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace. NEWS EDITOR: Missouri Lawyers Media is Missouri’s largest, most respected legal news source. We cover legal news, court opinions, verdicts and settlements, foreclosures and public notices in Missouri. Missouri Lawyers Media serves lawyers and legal organizations with molawyersmedia.com and six daily and weekly business, including Missouri Lawyers Weekly, a statewide news organization and repeated winner of state and national awards for journalism excellence. We also produce special-topic sections and magazines. We’re committed to the highest standards of journalism ethics and excellence, and to helping you do your best work. Missouri Lawyers Media seeks a news editor to develop and coordinate production of print and digital content for our wide array of digital and print news and information services for Missouri attorneys. Responsibilities include: • Assigning, editing and coordinating publication of content for our daily/weekly publications, as well as special sections and special-topic magazines • Supervising freelance writers and editing their content to Missouri Lawyers Media’s high standards of accuracy and tone • Enterprise reporting and writing of features and occasional breaking news to reflect the needs and interests of a sophisticated, law-oriented audience • Coordinating content selection and editorial production of our daily newspapers • Assisting the Editor-in-Chief with story selection and copyediting. • Assisting the Digital Editor at times by assembling daily and breaking news alerts, or other digital content for molawyersmedia.com We’re seeking a person with: • Minimum three to five years newsroom experience • Strong news judgment and ability to grasp and effectively tell the stories found within complex court opinions or legal documents. Show us your best clips for work you’ve written or edited. • Ability to meet multiple deadlines, manage multiple assignments and set effective workload priorities • Skill and experience in news writing, copyediting, meticulous proofreading and fact-checking • Strong audience-development instincts • Ability to initiate and direct special projects. • Knowledge of and experience with AP style • Ability to work collaboratively with a statewide, multi-office team to complete projects • Strategic thinking and willingness to express and act on initiative • Strong organizational and data-collection skills • Multi-platform technical skills, particularly proficiency with WordPress or other content-management systems • Strong preference given to candidates with experience in legal or financial journalism • Law degree not required but a plus.

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NEWSPAPER PUBLISHER - TEXAS: Small, privately-owned group of community newspapers is seeking qualified candidates for publisher positions in East and West Texas. These newspapers are located in county seat markets of small communities where the publications have been the predominate local media for generations. This is a hands-on position leading a small staff to deliver the news and information important to keep us a vital part of our communities. The publisher we seek will also be expected to be highly visible and take an active role in the community. Our publishers are personally responsible for revenue and growth, serving as our small newspapers’ only outside salesperson, while also ensuring that we consistently produce top-quality editorial products. Each location publishes a weekly print product but is expected to be a local news leader online, drive engagement through social media, and publish magazines and other niche products of local and regional interest as to grow market share of advertising and readership across our range of products. A successful track record in advertising sales is required. Experience in a position with profit and loss responsibility at a community newspaper strongly preferred. These positions are located in communities with a good quality of life, low crime, and low cost of living. Compensation is in the $50-60K range, plus health insurance and paid time off. To apply, email: txcommunitypapers@gmail.com PUBLISHER: We’re looking for a successful, innovative publisher to lead Central Penn Business Journal and Central Penn Parent. Located in Harrisburg, PA or the surrounding region, you will be responsible for guiding a group of talented individuals who produce Central Pennsylvania’s leading business-oriented publication, Central Penn Business Journal, along with Central Penn Parent, which provides the latest in news and information parents are looking for. We’re a digital-first organization that prides itself on providing our subscribers with information that they can’t get anywhere else. You will be responsible for driving digital and print advertising sales, presenting high-visibility events, developing ancillary revenue streams, ensuring the continued excellence of our editorial content, and creating a culture where everyone can shine. As the publisher, you are the face of the organization. You establish and maintain relationships within Central Pennsylvania’s business and legal communities and you build ties and exchange information with your peers at BridgeTower Media. You will receive executive and administrative support from BridgeTower Media, which allows you to focus on the operational areas that drive revenue and create compelling reasons to subscribe. We are seeking a proven leader with excellent management skills and our ideal candidate has experience leading an advertising sales team. You are a strategic thinker who can work with your managers to develop and execute plans. You are hands-on, self-motivated, proactive and digitally savvy. BridgeTower Media is a leading provider of information to the business and legal communities through our collection of niche newspapers and websites in cities across the country. We offer a competitive salary package commensurate with experience along with a comprehensive benefits program. To apply, email: apply-a2n5qet9n6ji@applicantstack.com BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace.

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shoptalk /commentary How the Media Encourages—and Sustains—Political Warfare By Kyle Jensen and Jack Selzer

S

ince his inauguration, President Donald Trump has been waging war against the American press by dismissing unfavorable reports as “fake news” and calling the media “the enemy of the American people.” As a countermeasure, the Washington Post has publicly fact-checked every claim that Trump has labeled as fake. In August, the Boston Globe coordinated editorials from newspapers across the nation to push back against Trump’s attacks on the press. The Associated Press characterized this effort as the declaration of a “war of words” against Trump. News organizations might frame themselves as the besieged party in this “war.” But what if they’re as much to blame as the president in this back-and-forth? And what if readers are to blame as well?

A Book Born Out of the Cold War In an unpublished manuscript titled “The War of Words,” the late rhetorical theorist and cultural critic Kenneth Burke cast the media as agents of political warfare. In 2012, we found this manuscript in Burke’s papers and, after working closely with Burke’s family and the University of California Press, it was published in October 2018. In “The War of Words,” Burke urges readers to recognize the role they also play in sustaining polarization. He points to how seemingly innocuous features in a news story can actually compromise values readers might hold, whether it’s debating the issues further, finding points of consensus, and, ideally, avoiding war. In 1939—just before Adolf Hitler invaded Poland—Burke wrote an influential essay, “The Rhetoric of Hitler’s ‘Battle,’” in which he outlined how Hitler had weaponized language to foment antipathy,

scapegoat Jews and unite Germans against a common enemy. After World War II ended and America’s leaders turned their attention to the Soviet Union, Burke saw some parallels to Hitler in the way language was being weaponized in the U.S. He worried that the U.S. might remain on a permanent wartime footing and that a drumbeat of oppositional rhetoric directed at the Soviet Union was making the nation susceptible to slipping into yet another war. Tormented by this possibility, he published two books, “A Grammar of Motives” and “A Rhetoric of Motives,” in which he sought to inoculate Americans from the sort of political speech that, in his view, could lead to a nuclear holocaust. “The War of Words” was originally supposed to be part of “A Rhetoric of Motives.” But at the last minute, Burke decided to set it aside and publish it later. Unfortunately, he never ended up publishing it before his death in 1993. The thesis of “The War of Words” is simple and, in our view, holds up today: Political warfare is ubiquitous, unrelenting and inevitable. News coverage and commentary are frequently biased, whether journalists and readers are aware of it or not. And all media coverage, therefore, demands careful scrutiny. To Burke, you don’t have to launch social media missives in order to participate in sustaining a polarized political environment. Instead, the quiet consumption of news reporting is enough to do the trick.

How to Survive the ‘War of Words’ To help audiences understand this point, Burke wrote “Imagine a passage built about a set of oppositions (‘we do this, but

they on the other hand do that; we stay here, but they go there; we look up, but they look down,’ etc.). Once you grasp the trend of the form, [you see that] it invites participation regardless of the subject matter…you will find yourself swinging along with the succession of antitheses, even though you may not agree with the proposition that is being presented in this form.” Burke calls this phenomenon “collaborative expectancy”—collaborative because it encourages us to swing along together, and “expectancy” because of the predictability of each side’s argument. This predictability encourages readers to embrace an argument without considering whether we find it persuasive. They simply sit on one of two opposing sides and nod along. According to Burke, if you passively consume the news, swinging along with headlines as the midterms unfold, political divisions will likely be further cemented. However if you become aware of how the media reports you’re consuming seek to subtly position and influence you, you’ll likely seek out more sources and become more deliberative. You might notice what’s missing from a debate, and what really might be motivating the outlet. To avoid getting sucked into a dynamic of two opposing, gridlocked forces, it’s important for all readers to make their consciousness a matter of conscience. 

Kyle Jensen is an associate professor of English at the University of North Texas. Jack Selzer is the Paterno Family Liberal Arts Professor of Literature at Pennsylvania State University. This is an abridged version of an article originally published on The Conversation.

Printed in the USA. Vol. 151, No 12, EDITOR & PUBLISHER (ISSN: 0013-094X, USPS: 168-120) is published 12 times a year. Regular issues are published monthly by Duncan McIntosh Co. Inc., 18475 Bandilier Circle, Fountain Valley, CA, 92708-7000; Editorial and Advertising (949) 660-6150. Periodicals postage paid at Fountain Valley, CA 92708, and additional mailing offices. Postmaster: Please send address changes to: EDITOR & PUBLISHER. P.O. Box 25859, Santa Ana, CA 92799-5859. Copyright 2018, Duncan McIntosh Co. Inc. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise, without the prior written permission of the publisher. Subscription Price: U.S. and its possessions, $99.00 per year, additional postage for Canada & foreign countries $20.00 per year. Single copy price $8.95 in the U.S. only; Back issues, $12.95 (in the U.S. only) includes postage and handling. Canada Post: Publication Mail Agreement No. 40612608. Return undeliverable Canadian addresses to: Bleuchip International, P.O. Box 25542, London, ON N6C 682. Subscriber Services (888) 732-7323; Customer Service Email: circulation@editorandpublisher.com.

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