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‘A HOMEPAGE FOR THE PHYSICAL WORLD’

America East 2019 Returns April 1-3

CRITICAL THINKING

Location-aware app, HERE, helps readers easily discover local news . . p. 8

This year’s show reveals new name, programming and vendor floor . . . p. 32

BREAKING THE MOLD

10 Newspapers That Do It Right

Los Angeles Times launches prime-time TV show. . . . . . . . . . . . . . . . . . . . . . . . . p. 9

CREATING COMMUNITY Three Indiana newspapers combine to form Heartland News . . . . . . . . . . . . p. 12

PREPARING FOR 2020 Des Moines Register and CNN partner for the Iowa Poll. . . . . . . . . . . . . . . . . . . . p. 14

PHOTO OF THE MONTH

Honoring innovative revenue strategies, impactful journalism and creative audience growth . . . . . . . . . . . . . . . p. 34

The Power of Togetherness In turbulent media climate, national and state press associations continue to serve as advocates and educators for their members . . . . . . . . . . . . . . . . . . . . . . . p. 52

Marc Lester/Anchorage Daily News p. 16

Should television networks refuse to air future Oval Office addresses?. . . . . p. 15

DATA PAGE Marketing terms to know, trust in mass media, digital revenue focus in 2019, largest daily newspapers sold in 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 18

PRODUCTION How newspapers are dealing with a shortage of newspaper carriers and the threat of malware cyberattacks. . . . p. 26

NEWSPEOPLE New hires, promotions and relocations across the industry . . . . . . . . . . . . . . p. 59

SHOPTALK Dedicated media companies more important today . . . . . . . . . . . . . . . . . p. 66

Columns INDUSTRY INSIGHT

BUSINESS OF NEWS

DIGITAL PUBLISHING

Trust and transparency could bring ad dollars back to local news . . . . . . . . p. 20

Why I decided to cancel my print newspaper subscription after 40 years . . . . . . . p. 22

Why the New York Times is being transparent with how they cover politics . . . . . . . . . . . . . . . . . . . . . . . . . p. 24

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editorial

Doing It Right

or as long as I’ve been at E&P, our March issue has always been home to our list of 10 Newspapers That Do It Right. As we state in our nomination form, the purpose is not meant to be a list of the 10 Best Newspapers, but it’s to highlight successful ideas from 10 newspapers. I’ve shared how it’s one of my favorite issues to put together: everything from reading through the submissions, selecting the 10 publications, interviewing the people whose work we are recognizing, and seeing the story come together always reminds me there are some bright spots in our industry—and they’re all worth celebrating. I’m sure you, as a reader, can also appreciate the good work that is being done at these newspapers. But as we were putting together the story in January, many of our colleagues at Gannett, BuzzFeed and HuffPost were let go. Those in the newspaper industry have seen their share of layoffs, but the announcement that BuzzFeed was cutting about 215 people (that’s 15 percent of its operation) came as a shock, especially since digital media is supposed to lead the way for the future of news. There’s a reason why we don’t call it 10 Newspapers That Do It Perfectly—because there’s no such thing. We’re all still learning, still growing, still pushing, still trying to do it right. I’ll leave the rest of this space to some of the newspapers who are doing just that.—NY “Journalism isn’t changing, but the ways to tell stories and where to tell them is evolving dramatically. We believe the key to success if having one foot planted on the side of tradition and the other planted on the side of innovation.”— Paul Pronovost, Cape Cod Times “Newspapers can not only survive but thrive by engaging in their local communities. People love to read about themselves and their neighbors. National news has its place and even regional news outlet such as local television, but your local newspaper is where people can really connect with their 4 |

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community. No one else is going to tell you who had the best golf game, what club gave money to the Boys and Girls Club, or who is the local high school athlete of the week. Even your local news stations aren’t covering small, local interest stories in depth. Newspapers do. Lean on that.—Misty Castile, Hot Springs Village Voice “In this age of doubt, the so-called ‘posttruth’ era, newspapers can grow by maintaining or regaining a position of trust in society. Many people still care about discerning truth by reading the facts, and we must be seen as the most trusted source for news and information to remain relevant. We do that by holding each other accountable to the highest standards of journalism: Accuracy and fairness are paramount.”—Alan Miller, Columbus Dispatch “The very best newspapers deliver on three fronts: Sense of urgency, sense of surprise and sense of place. That means agility on breaking news, but also a keen understanding about the importance of depth and analysis on big stories. That means turning a series of arsons into an enterprising trend piece. It’s about delivering content that speaks to our audience and where they live. It’s about doing something unexpected.”— Chris Coates, Herald & Review “For newspapers to continue to grow and prosper, every single person working for a newspaper has to focus on the positive. Newspapers have been their own bad PR machines in the past reporting on their own declining circulation, declining staff and declining revenues. Newspaper offices around the world are full of talented, creative and hardworking individuals who are capable of so much. The business may not look how it did 50 years ago, or even 15 years ago, but very little does. It’s time for newspaper teams to work together to develop new ways they can serve the community, connect individuals to their community and each other, and connect clients to potential customers. Most importantly, newspaper teams can’t forget what they’re best at—telling stories.” —Emily Caswell, County Press

CORPORATE OFFICES (949) 660-6150 FAX (949) 660-6172 EDITOR-IN-CHIEF Jeff Fleming jeff@editorandpublisher.com MANAGING EDITOR Nu Yang nu.yang@editorandpublisher.com GRAPHIC DESIGN Meredith Ewell ASSISTANT EDITOR Evelyn Mateos evelyn@editorandpublisher.com CONTRIBUTING EDITORS Rob Tornoe, Tim Gallagher Matt DeRienzo SALES AND MARKETING CONSULTANT Wendy MacDonald, ext. 231 wendy@editorandpublisher.com CLASSIFIED ADVERTISING SALES Jon Sorenson (800) 887-1615 FAX (866) 605-2323 classifieds@editorandpublisher.com SUBSCRIPTION SERVICES (888) 732-7323 CIRCULATION ASSISTANTS Emily Wells Horneff Dustin Nguyen PRODUCTION Mary Monge TECHNOLOGY DIRECTOR David Kelsen OPERATIONS MANAGER Jennifer Chen, ext. 214 jennifer@editorandpublisher.com

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Learn to Accept and Tolerate Differences This is certainly a worthy topic of discussion and debate. (“Critical Thinking: After an Altercation with President Trump, Did Jim Acosta’s Behavior Play into Trump’s Anti-Press Narrative?” January 2019) I can see both sides of the argument in general and also Maya’s and Christopher’s points. However we as individuals feel about the question, we can be assured a significant percentage of media and the public feel differently. We can hold on to our beliefs and convictions on the topic, appreciate those whom agree with us, and learn to accept or tolerate those in media and the public who feel a little different or largely so than we do. MICHAEL TOEBE

Submitted on editorandpublisher.com

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Local Journalism Lives On When our publisher closed us, my freelancers and I discussed the possibility of continuing the print publication ourselves but found it too expensive for us (“New Paper, Same Local Journalism,” February 2019). More research, much paperwork and personal financing. So, we launched a completely online version instead. In midJanuary, after a hiatus of about three weeks, the 140-year-old Winchendon Courier is now online and updated five days a week. RUTH DEAMICIS

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Send us your comments nu.yang@editorandpublisher.com “Comments,” Editor & Publisher, 18475 Bandilier Circle, Fountain Valley, CA 92708 Please include your name, title, city and state, and email address. Letters may be edited for all the usual reasons.

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the A section VOLUME 152

FOR THE MONTH OF MARCH 2019

ISSUE 3

> Look Ahead

‘A Homepage for the Physical World’ Location-aware app, HERE, helps readers easily discover local news By Evelyn Mateos

he Lenfest Local Lab and the Philadelphia Inquirer have collaborated to bring news consumers HERE, a location-aware app that makes discovering news easy. Currently, the app is only available for iOS devices. It was released in November and so far has 300 users. To install, users simply need to grant three necessary permissions for the app to function: the ability to send notifications, know the users real-time location and detect motion. HERE works by sending a push notification if the user is near any art, architecture or real estate that has been written about recently in the Inquirer. These topics were chosen because they are about places that people could be walking by and easily stop to observe and read about. If there isn’t any news in the area where the user is, no notifications will appear, nor will the user receive any alerts if they are driving. The idea stemmed from Lenfest’s goal to help citizens learn about and connect with their communities and with local journalists. It took roughly two months to develop. “With the HERE app, we are testing a } Sarah Schmalbach local news product that meets people where 8 |

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they actually are,” Sarah Schmalbach, lead and product director for Lenfest, told E&P. “We wanted to try to create a local news homepage for the physical world.” Schmalbach shared that creating the app required a lot of brainstorming and communication with the Inquirer, which included a team of 10 collaborators ranging from executives, directors, editors and reporters. Pulitzer Prize winning Inquirer architecture critic Inga Saffron also had her hand in the project, as her stories provided the foundation for the app. Using a Google analytics dashboard, the team checks HERE’s dashboard daily to see how users are connecting with it. Since the app is } The HERE app welcome screen meant to be an engagement tool, they are not yet attempting to scale this experience. At the moment, both organizations are allowing enough time to get feedback before making plans to expand. “Since we’re still early on, we’re still thinking about how it might grow,” Schmalbach said. “We do have a few other kinds of news stories that ties to place that we might test the app with next, but we need to know more about how people are using this app first.” According to Schmalbach, feedback has been enthusiastic thus far, with praise from community officials in Philadelphia, academics and others in the tech journalism community. “We feel really lucky to be in a setup where we have a lab that’s… able to support us in ways that not every tradition newsroom has,” said Kim Fox, Inquirer managing editor of audience and innovation. “We’re really hoping to be that practical sandbox with the benefit that then some of our lessons learned can be shared with other newsrooms across the country.” editorandpublisher.com

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the A section

Breaking the Mold Los Angeles Times launches prime-time TV show

ast month, Los Angelenos found a new option for getting their television news: “L.A. Times Today.” Produced by the Los Angeles Times for Charter Communications’’ Spectrum News 1 channel, the hour-long program airs Monday through Thursday at 7 p.m. and is hosted by Spectrum News 1 anchor Lisa McRee. The channel is modeled after Charter Communications’ Spectrum News NY1 channel, which provides 24-hour coverage, seven days a week, throughout New York City’s five boroughs. Charter Communications was eager to break the mold of routine local TV news (the pattern of crime reports followed by helicopter views of freeway tie-ups, weather reports and sports) and did so for New York. Now, the company has its sight set with transforming the Los Angeles area as well. In a city that is dominated by KABC-TV, KTLA-TV and the Spanish-language KMEX-TV, such a move might be bold. Ac} Patrick Soon-Shiong

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} Lisa McRee

cording to a Nielson report, KABC-TV itself brings in about 200,000 households Monday through Friday from 6 to 6:30p.m. But after finding success in New York with NY1, Charter launched Spectrum News 1 last November. The 24-hour news channel is available in 1.5 million homes in the greater Los Angeles area that receive the Spectrum pay-TV service. In an interview with the New York Times, Pat Kiernan, the longtime NY1 anchor, said that many New Yorkers who have moved to Los Angeles have questioned why there isn’t a version of the station in Los Angeles. Now there is one. With the addition of “L.A. Times Today,” both Charter and the Times hope to provide the community with more local coverage in a different manner, and provide them with a better understanding of important issues as well as help residents discover more ways to enjoy living in Southern California. As reported in the Times, “‘L.A. Times Today’ will include commentary from columnists Steve Lopez, Robin Abcarian, David Lazarus and Frank Shyong. It will also feature L.A. history with columnist Patt Morrison, using the Times’ archives. Additionally, the show will deliver local travel recommendations from longtime Times writer Christopher Reynolds, movie reviews from critics Kenneth Turan and Justin Chang and food segments with editor Jenn Harris and reporter Lucas Peterson.” In a statement, Times owner Patrick Soon-Shiong said regarding the partnership: “The Los Angeles Times has become a 24/7 news operation and adding an evening television program will give us another way to inform, engage and inspire the people of this great community.”—EM

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the A section From the Archive OF THE MONTH Collaborating with leaders in the media industry, NPR has developed a new podcast analytics technology called Remote Audio Data (RAD). The software launched in 2017 and tested for six weeks on NPR’s One iOs application before it was released as a open source application in 2018. Described as a method for gathering listening metrics on editorial, sponsorships and advertising messages, current media and digital organizations using the software include the New York Times, VoxNest, ESPN, Acast and Triton Digital. The software uses RAD tags, where podcasters can mark their audio files at certain points. Mobile applications are configured to read the tags, and when the listeners hit those locations, the anonymized information will be bundled and sent to the analytics URL specified by the publisher. The publisher can then download the server logs for analysis and reporting. This method includes aggregating the data for the publisher as well. RAD does not track user behavior. RAD can be implemented now on Android and iOS devices. NPR One’s Android app is already configured to read RAD tags, and the company plans for the iOS app to do the same in early 2019. For more information, visit rad.npr.org. —EM

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 Executives and staff members of the New York Daily News New Jersey edition model apparel and beach gear offered in a reader promotion campaign. This photo originally appeared in the Nov. 15, 1975 issue of E&P.

LEGAL BRIEFS Marion K. Poynter Withdraws Lawsuit Against Times Publishing Co.

As reported by the Tampa Bay Times, Marion K. Poynter’s trust filed a lawsuit against her late husband’s (Nelson Poynter) former newspaper company, Times Publishing Co., claiming it was owed millions of dollars. The claim was filed in the U.S. District Court in Virginia in December 2018 and sought $7.8 million plus interest. The St. Petersburg Times (now The Tampa Bay Times) had been in the Poynter family since 1912 and the trust was established in 1990 when the company warded off a potential takeover. Times Publishing Co. granted a note to the trust in return for Marion Poynter’s stock in the company, with approximately $1 million a year during her lifetime. Citing a sharp increase in the price of newsprint caused by tariffs on Canadian imports, the company suspended payments in May 2018. But in early January, Mrs. Poynter withdrew her lawsuit after reaching a settlement with the company. Terms were not disclosed.

Federal Judge Dismisses Lawsuit Against BuzzFeed News

BuzzFeed News recently reported that U.S. District Judge Ursula Ungaro in Florida dismissed a defamation lawsuit against the media organization. The lawsuit was brought on by Cypriot businessman, Aleksej Gubarev, who was named in a dossier the company published in January 2017. The dossier alleged several years of links between Russia and then-president-elect Donald Trump. Gubarev filed a lawsuit shortly after the article was released, claiming he was defamed by having his name included. Ungaro found that because the dossier underwent official proceedings (both Trump and then-president Obama had been briefed on it) and because the FBI investigated allegations in the documents, BuzzFeed was shielded against such a claim. The judge also concluded that the BuzzFeed News article was “fair and true” because the company only reproduced the dossier and did not express any opinions about it (known as the fair report privilege), nor did the company investigate any allegations about Gubarev or attempt to contact him. A trial had been set to begin in late January. Following the decision, Gubarev’s lawyers said in a statement they planned to immediately appeal the decision. editorandpublisher.com

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the A section Tornoe’s Corner

Street 57.7% Wall Journal 22.5% Daily Caller According to a 2018 Simmons Research survey among 2,009 online respondents, the Wall Street Journal was named the most trusted news source in the U.S. (57.7%), while the Daily Caller was named the least trusted news source (22.5%).

> Wise Advice “What was the process like creating your new membership program, and how does your model differ from other strategies?” The model for BoiseDev came out of extensive user research while serving as a 2018 John S. Knight Fellow at Stanford University. I operated the site remotely on a completely non-revenue basis while in California, but spent the time looking at how to build something sustainable for the long haul. Ultimately I landed on something that seems pretty traditional on the face of it: a mix of membership revenue and advertising. But what makes the idea a bit different is there is no paywall on BoiseDev. Instead, users are asked to support the site through membership. In exchange, they are sent full-text of all of our stories directly to their inbox each day—and most days they receive content a day ahead of the general public. This gives them a tangible benefit for supporting the journalistic work of the site—but does not cut off access to those who cannot afford to (or will not) pay for news.

 Don Day

Don Day is the publisher of BoiseDev, a micro-news site covering the greater Boise, Idaho area. He spent 18 years in corporate local media before looking for independent ways to reinvent local news.

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the A section

Creating Community Three Indiana newspapers combine to form Heartland News

ublishers know the sting of declining print circulation all too well. The Pilot News Group, which includes the Pilot News, five weekly papers and two shopper products, was one of those publishers, but instead of shuttering their publications, they decided to combine them. Last spring, the company (located in Plymouth, Ind.) sought options for three of its weeklies: News-Mirror, Enquirer and AdvanceNews. Not only was circulation an issue, but as was the expense of printing three completely different papers with such small press runs. “There was talk of which paper do we shutter and roll the coverage into our daily publication,” said Greg Hildebrand, managing editor of the Pilot News. Eventually the company landed on the decision to combine the newspapers into one new weekly product called the Heartland News, which includes many of the features and columns the communities were used to seeing. Once the decision was made it took about four to five months before the communities of Argos, Bourbon, Bremen and WaNee saw the first issue in January. In order to make this kind work for different markets, Hildebrand, who also serves as editor for Heartland News alongside assistant editor, Dana Draper, said that there was a concerted effort to cover the area as a whole, and treat each community on an equal and as needed basis. However, covering four communi} Greg Hildebrand ties does present its challenges as each 12 |

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one has different needs. While several are very dependent on agriculture, one relies on travel and tourism along with limited industry and agriculture. School sizes range from one of the smallest in the state to a large multiple community consolidated school district. Government meetings often occur on the same evenings, so it could be hard to assign a stringer to cover them. Something that the Heartland News will help improve is communication—“the ability for these communities to reach out to their neighbors,” Hildebrand said. For example, “We are combining events into one community calendar of events giving readers an insight into what is happening in the area as opposed to just their small } The front page of an early edition of community.” Indiana’s newest weekly, Heartland News. The combined publication will also bring more businesses and advertisers together. According to Hildebrand, two of the four communities have no grocery store, which will create opportunity for Heartland News advertisers to effectively reach these consumers. So far, subscribers have responded as expected, said Hildebrand. “There have been those that were upset that their long running hometown newspaper was going away,” he said. “But there (were) also those that were looking forward to getting more than what they had been receiving.”—EM

The combined publication will also bring more businesses and advertisers together.

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the A section

Preparing for 2020 Des Moines Register and CNN partner for the Iowa Poll

“Partnering brings more expertise to bear on developing discerning questions…”

n preparation for the upcoming 2020 election, the Des Moines Register and CNN, with Mediacom as a financial sponsor, have teamed up for the Iowa Poll. The partnership intends to provide more frequent polls on high-interest topics and collect accurate information about public opinion in Iowa. According to CNN, the Iowa Poll will also give insight into the important Iowa caucuses, which will take place on Feb. 3, 2020: “The caucuses will be the first proving ground for what’s expected to be a massive field of Democratic candidates vying to take on President Donald Trump in the upcoming presidential election,” said the report. In 2017, Carol Hunter, executive editor of the Register, along with J. Ann Selzer, who conducts the Iowa Poll, approached several media organizations. Among the candidates was CNN. Hunter said she and Selzer searched for a

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polling partner that would be equally vested in upholding the integrity and accuracy of the poll, which they found in CNN. Once the network was selected, Hunter said reporters } Carol Hunter and editors from both organizations as well as CNN’s polling director, Jennifer Agiesta, began working with Selzer to develop the questionnaires. “Typically there are two to three lengthy conference calls, with follow-up emails, as we develop poll questions and a couple of conference calls when Selzer delivers the results,” Hunter said. Both organizations have equal say and

authority to veto a question that it considers leading or inappropriate, but Hunter shared it was a challenge getting everyone to agree on the questions. “For example, given the large number of Democrats who might join the race, there was considerable back and forth over which names should be included in the horse race question,” she said. On the opposite end of the spectrum, Hunter said a positive factor was “the considerable experience and know-how that the combined organizations bring to coverage of both Iowa and national politics.” As the 2020 election year approaches, Hunter said the Register plans to bring more firepower to data analysis and visualization this caucus cycle. The newspaper is also aware of its obligation to explain to the public how the caucus works, and to equip Iowans with the necessary information “to participate and serve as a watchdog on the fairness and effectiveness of the process,” said Hunter. For the time being, both the Register and CNN will focus on their partnership to bring accurate information to Iowans in a time when so many media outlets have done away with polling. “Partnering brings more expertise to bear on developing discerning questions, helps defray the cost and expands distribution channels to deliver this valuable information to a larger audience,” Hunter said. –EM editorandpublisher.com

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critical thinking

If you have a question you would like to see addressed, please send it to evelyn@editorandpublisher.com.

J-school students and industry vets tackle the tough questions

“Many media critics said President Trump’s first prime-time Oval Office address had a hidden campaign agenda and was not newsworthy, so should networks refuse to air future addresses?”

At the newspaper I lead, the Daily Cardinal, our city editor has sat through eighthour city council meetings where little happened. But, in those meetings, like with any major presidential address, we cannot predict what will happen. Someone can have a wild outburst, or, less dramatically, information leadSammy Gibbons, 21 ing to bigger stories could be shared. senior, University of Especially with the tumultuous Trump Wisconsin-Madison administration and fiery statements Gibbons is studying he drops at any moment, it is crucial journalism and creative for the public to have access to these writing and is currently the editor-in-chief of the Daily unpredictable public addresses that Cardinal. She plans to move concern their livelihood. to New York or Chicago to One “not newsworthy” address pursue writing and fulfill her dream of adopting a cat. should not set a precedent for all other public addresses, as every moment government officials make decisions and every moment society shifts slightly. It is important, particularly with unpredictable government officials, that the public has the opportunity to follow along with happenings affecting our nation. If not much is said during an address, viewers lost a few minutes of their day, but at least they had the option to watch what could be an important message, thanks to media outlets. As journalists, it is our responsibility to ensure the public is aware of and has access to crucial information about our world, and key moments like presidential addresses should be available through our sources for viewers, even if the first one was seemingly a waste of time. To not air a presidential address would deny the vast majority of Americans the knowledge to see firsthand how their country is operating, allowing only elites within the Oval Office to view these speeches. While yes, some reporters will have access and regurgitate addresses into textual stories or video clips, details may be omitted to meet deadlines and word counts, and these addresses are meant for the entire country to learn every detail. These days the public relays more and more on gaining information through 140 character tweets, but journalists must maintain the integrity of being sources people depend on to get the factual, full stories and deliver all the crucial information despite fear nothing exciting will occur. editorandpublisher.com

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From President Franklin D. Roosevelt’s first Fireside Chat in March 1933 in which he talked about reforms to the banking industry in the wake of the Great Depression to President Barack Obama’s speech on terrorism after a shooting in San Bernardino, Calif., which left 14 people dead and Jim Lee, 58 22 injured in December 2015, presimanaging editor, Gatehouse dents have used these addresses to in- Media Delaware, Dover, Del. form, educate or, as was the case with Lee is a 32-year newspaper President Ronald Reagan’s address veteran who joined GateHouse after the Space Shuttle Challenger Media in 2015. Prior to that, he spent 18 years as editor for disaster in January 1986, bring the the Carroll County Times in nation together in times of mourning. Westminster, Md. As a nation, we expect that when a president asks to address the nation, it is due to a matter of utmost importance. We also expect that the president will not abuse the privilege by promoting a political or personal agenda. Even with all the advances in communication, television is still the best way to reach the largest audience. Networks have an obligation to their viewers to air presidential addresses. But networks can also choose to cut away from an address if it turns out that the message is purely political or campaign driven. In making that decision, they need to apply the same techniques in determining news value that they apply to all other stories, and they need take the extra step of explaining to viewers why they are leaving the address. They should also keep open the option of returning to the address if it is warranted. Ultimately, the president must recognize that the airtime is a privilege to be used for matters of utmost importance, and not just another tool for furthering a political or personal agenda. If that does not happen, networks should air the address and, if necessary, exercise their news judgment and pull the plug. 

We expect that when a president asks to address the nation, it is due to a matter of utmost importance.

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photo of the month

THE AFTERMATH ď ˝ Marc Lester/Anchorage Daily News Vine Road, south of Wasilla, Alaska, was heavily damaged by the 7.0 earthquake on Nov. 30, 2018. The earthquake and subsequent aftershocks damaged many buildings and roads, but no deaths.

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Send us your photos! E&P welcomes reader submissions for our Photo of the Month. evelyn@editorandpublisher.com.

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data page Marketing Terms to Know Audience Segment: A portion of your overall digital visitors that is identified in the data as having similar properties for the purpose of editorial personalization or targeting of marketing campaigns.

CRM (Customer Relationship Management): A system to track all contact with customers. Often used in advertising and sales departments, but now also used to track reader behaviors, including web visits, subscriptions and customer service calls in order to understand and serve audience needs. DMP (Data Management Platform): A system to create audience segments for targeting on internal or external platforms. It includes profiles of visitors in a segment, but not personally identifiable information. Also used in the creation of segmented audiences for targeting of advertising.

Propensity to Subscribe: A score calculated using various metrics to predict the likelihood that a specific visitor will pay for access. The score informs the offers presented to that visitor.

Tag Manager: A tool to organize and publish javascript and HTML code on a website for analytics or tracking. This allows non-technical oversight of on-page tags, but still requires strict governance Source: “To Shift to Reader Revenue You Must Improve Your Marketing Skills” report, Damon Kiesow/American Press Institute, October 2018

Trust in Mass Media by Age Based on a sample of 1,035 U.S. adults; 1997-2005 exclude 1999 because data by age are not available; media trust question was not asked in 2006 % of adults that said they have trust and confidence in mass media 1997-2005

100%

2007-2018 Change (pct. pts.)

56% 50%

50% 38%

49% 40%

54% 44%

48%

-18

-10

-5

-6

18-29 years old

30-49 years old

50-64 years old

65+ years old

Source: “U.S. Media Trust Continues to Recover from 2016 Low,” Gallup poll conducted Sept. 4-12, 2018

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Digital Revenue Focus in 2019 Based on responses from 163 digital leaders in 29 countries

MAIN REVENUE FOCUS IN 2019

IMPORTANT REVENUE FOCUS IN 2019

Which of the following digital revenue streams is most important for your company in 2019?

Which of the following digital revenue streams are important or very important for your company in 2019?

52%

Subscription

27%

Digital advertising

81%

Display advertising

78%

Subscription

Native advertising

Donations (consumer)

Events

75% 48%

Related businesses

E-commerce

Related businesses

Events

Donations (organizations)

12%

Donations (organizations)

Donation (consumer)

11%

31% 24%

Source: â&#x20AC;&#x153;Journalism, Media, and Technology Trends and Predictions 2019â&#x20AC;? Digital News report, Reuters Institute for the Study of Journalism, January 2019

Largest Daily Newspapers Sold in 2018 Based on daily circulation

NEWSPAPER

DAILY CIRC.

BUYER

SELLER

Los Angeles Times

445,400 109,100 102,700 96,900 85,100 69,300 68,300 64,500 45,900 38,300

NantMedia Holdings, LLC (Patrick Soon-Shiong)

Tribune Publishing

NantMedia Holdings, LLC (Patrick Soon-Shiong)

Tribune Publishing

New Media Investment Group

Anschutz Corp.

Tribune Publishing

Landmark Media Enterprises

New Media Investment Group

Cox Media Group

New Media Investment Group

Cox Media Group

New Media Investment Group

Black Press

Digital First Media

Purcell Family

New Media Investment Group

Baker Family

HD Media

Chilton Family

San Diego Union-Tribune Oklahoman Virginian-Pilot Austin American-Statesman Palm Beach Post Akron Beacon Journal Boston Herald Register-Guard Charleston Gazette-Mail

Source: Dirks, Van Essen, Murray & April Year-End 2018 Report editorandpublisher.com

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industry insight

Starting from Scratch Trust and transparency could bring ad dollars back to local news By Matt DeRienzo

“T

he question for media at the moment is can we pivot to local engagement in time to take advantage of the collapse of scale?” University of Missouri journalism professor Damon Kiesow, a former news executive with McClatchy and the Boston Globe, posed that question in January and it’s an opportunity that every local news publisher should explore. After suffering from steep declines in local print advertising, and what ad tech and 20 |

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the big platforms have done to competition for digital advertising, local news publishers are in a position to benefit from the big guys’ overreach. From Europe’s GDPR law to Facebook’s data-mining scandals, we are starting to see cracks in the system that has enabled a few big players to vacuum up almost all of the growth in digital advertising. And what’s still barely talked about, but would be of high interest to local advertisers, is the pervasiveness of ad fraud and viewability issues. That CPM rate might be

low, but if no actual human beings are seeing your message, it can be a costly mistake. Knowing how manipulative bad actors were in utilizing Facebook data, consumers should be more distrustful than ever about advertisers’ messages. And it’s amazing that advertisers have not rebelled en masse in the wake of report after report about ad fraud and viewability. Local publishers’ message in the midst of this turmoil could start with “your advertising message will actually be seen by people who are potential customers.” But to really make that promise, we need a significant rethinking of advertising delivery, format and engagement. A Wall Street Journal obituary for ad agency legend Lester Wunderman, who died Jan. 9 at age 98, praised his work on the simple concept that advertising is more effective if it’s customized to and welcomed by the target due its relevance and quality: “Junk mail, he demonstrated, wasn’t junk if editorandpublisher.com

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written and targeted well enough to nurture long-term customers.” How much of our advertising is welcomed? Banner ads aren’t effective enough, so we’ve designed flashing banners, floating banners, autoplay video, and popups that try to hide the little x that allows you to remove them. Desperate for cash, we accept advertising from sources that make wild claims about products that don’t deliver. What if we sold on a scarcity model that was geared to a ratio that offered a better user experience for readers? Not only would it serve publishers’ goals to diversify from advertising by building digital subscription revenue from readers, it would increase potential engagement and effectiveness for advertisers. And what if we enforced quality standards on the advertising we accept? Only accepting advertising designs and formats that fit the look and desired user experience

D V M & A

and standards of your publication. Only accepting advertisements from companies and for products that we know and trust and can on some level vouch for. One of the most effective emerging formats is podcast advertising in which the host of the podcast talks about their own personal use of the product. At a minimum, publishers could stop accepting ads that are clearly shady. But there’s potential in experimenting with advertising that’s actually formally vetted and vouched for by the publisher. What if we started from scratch, with no year-over-year numbers to hit, no format tradition to cling to, and Lester Wunderman’s credo in mind? We might have local news websites where sponsored articles replace banner ads completely, where we stand by what’s being sold, and where readers tell us the information they most need or want to see from advertising partners. There’s some opportunity alone for local

publishers in what Kiesow describes as “the collapse of scale” with the simple direct sale of traditional banner ads on owned and operated sites. But transformational potential in innovating around the trust and transparency issues at the heart of that collapse. 

Matt DeRienzo is vice president of news and digital content for Hearst’s newspapers and websites in Connecticut. He has worked in journalism as a reporter, editor, publisher, corporate director of news for 25 years, including serving as the first full-time executive director of LION Publishers, a national nonprofit that supports the publishers of local independent online news organizations.

W.D. HOARD & SONS COMPANY HAS SOLD

FORT ATKINSON (WI) DAILY JEFFERSON COUNTY UNION 7,300 daily circulation and 13 related publications and websites

ADAMS PUBLISHING GROUP We are pleased to have represented W.D. Hoard & Sons Company in this transaction.

Dirks, Van Essen, Murray & April

Santa Fe, NM t: 505.820.2700 www.dirksvanessen.com

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business of news

Going Digital-Only Why I decided to cancel my print newspaper subscription after 40 years By Tim Gallagher

id you feel a supernatural chill on Jan. 10, 2019? Did the earth split open near you on the second Thursday of the first month of the year 2019 A.D.? I wouldn’t be surprised. That is the day that I, Timothy Joseph Gallagher, being of sound mind and body, and who has had a newspaper delivered each morning and/or afternoon for approximately 40 years, cancelled his 22 |

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print newspaper subscription. The day has been on my mind for more than a year, but I could not bring myself to “stop the paper” no matter what changes they made. They reduced the web width again. They combined sections. They went to an outside printing facility so evening sports scores and council meetings were reported a day late. The carrier could not correctly calculate my vacation stop. And

then—just as I was tiptoeing to the end of the plank—they pushed me. The cost for the print subscription rose to just under 50 bucks per month. Nearly double what I had been paying. Perhaps the biggest factor, however, was the habit I developed of reading tomorrow’s newspaper on my tablet tonight. When I called to cancel—and spoke to the customer service desk halfway around the editorandpublisher.com

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world—my monthly bill for a digital-only subscription dropped to $6.99. I began life as a digital-only subscriber to my local paper (a Southern California regional paper) and a national paper. I waited. There were some withdrawal symptoms. The carrier even mistakenly dropped off the paper one day. And then about a week later, I was having lunch with a man who works for one of the world’s largest digital advertising wholesalers. He told me just how sophisticated this world of digital content and advertising is becoming. His colleagues got into a cab in Midtown. In bumper to bumper traffic, they noticed the digital ad sign on the cab in front of them in traffic was serving ads and news content specifically tailored to them. A company had figured out how to track their phones (which track their interests) and serve them content directly in their viewing space while they were in a slowmoving vehicle in one of the world’s largest cities. Um, can your newspaper do that? Does your newspaper have to do that in order to survive? Only if you do it well. The print newspaper edition is on palliative care. The model has changed for good. There is some excellent research about what happens when a newspaper drops print subscriptions. And there is always Paul Gillin’s Newspaper Death Watch, the black humor blog that does a good job tracking newspapers that drop print and head to digital-only. The Media Insight Project has done the best job of tracking why people choose to subscribe digitally. The results should be encouraging to publishers and editors who value accurate and high-quality local journalism. (If you’re thinking about cutting your newsroom on your path to profitability, just stop reading now.) In fact, “supporting local journalism” is the top reason about one-third of digital subscribers cite. And about two-thirds said they strongly desired access to local community news. Discounts matter and you might have to let them have a few months of content for free in order to hook them as paying customers. editorandpublisher.com

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Digital-only readers are retained by paying attention to important local news and reporting it fairly and accurately. The size and demographics of your market matter. Those readers coming from smaller communities tend to hold onto their print subscriptions longer than those in metro areas. Those converting to digital tend to be younger, skew male and have attained a higher level of education. Digital-only readers are retained by paying attention to important local news and reporting it fairly and accurately. The temptation as we move to a digital audience is to mine the crumbs that digital readers leave behind and convert that into more attractive news and advertising. When this is done well, customers see it as convenience. When it’s done intrusively, customers find it creepy. As we near the end of the second decade of the 21st century, the backlash against social media digital detective work and major data breeches grows stronger. Citizens do crave a certain amount of privacy and we need to respect that even as we serve them in a digital diner. 

Tim Gallagher is president of The 20/20 Network, a public relations and strategic communications firm. He is a former Pulitzer Prizewinning editor and publisher at The Albuquerque Tribune and the Ventura County Star newspapers. Reach him at tim@the2020network.com.

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digital publishing

Under a Microscope Why the New York Times is being transparent with how they cover politics By Rob Tornoe

f you took an informal poll of the colleagues you work alongside in your newsroom, I’d bet the overwhelming perception they have is that readers seem to be losing trust in journalism as a whole. While there is an undeniable partisan divide that drives down trust in news organizations, 71 percent of Americans typically start reading a national news story expecting it will be accurate, according to a recent Pew survey. Trust in news organizations as a whole far outpaces what readers think of social media, where trust among readers rests in the single digits. So, where does the lack of trust come in? According to Pew, it’s over the fact that readers tend to feel disconnected from the media, mystified by the reporting process and not particularly connect to their 24 |

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main sources of news. There’s also a lack of confidence in the willingness of news organizations to admit when they’ve made mistakes, which isn’t surprising considering corrections often receive far less attention or web traffic than the original stories. Patrick Healy began to understand that dynamic during his time as a political reporter for the New York Times. Dating back to 2005, Healy said he always received the same questions from a number of different voters, which included “Why did you write the story that way?” “How do you decide which candidate to write about?” “Does the Times have a liberal agenda?” Healy took over as the Times politics editor in 2018 and told his team one of his goals for the newspaper’s political coverage was to deepen trust with readers and voters. That’s no small task, considering

the Times’ stature makes it a big target for people on all sides of the political divide. “I get emails from readers saying they cancelled subscriptions because they think Times political coverage is biased and/ or liberal, favors the horse race far more than issues, got Trump elected and has too many stories about Trump voters or wrote too much about Hillary Clinton’s emails in 2016 and not about possible Trump-Russia connections,” Healy said. Instead of combating and reacting to those claims directly, Healy came up with the idea to engage with readers directly on Twitter by discussing the intentions behind the stories themselves, including why certain stories were written, why they were framed a certain way and what exactly goes into the story-creation process. “Readers want to understand how we editorandpublisher.com

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cover politics, and at a time of lot of mistrust about motives and bias and accuracy, I think more transparency about our intentions may help build trust with readers,” Healy said. “What I’m trying to do, in a good faith way, is talk about coverage that I’m now responsible for…and offer clarity about context and intent for that coverage.” Healy wrote his first Twitter thread during a long train ride on Jan. 5. It accompanied a piece written by reporters Lisa Lerer and Susan Chira about the chances a woman has of winning the 2020 presidential election. Healy’s thread added a lot of context to the duo’s reporting, including the fact they interviewed more than three dozen people for the story. He also revealed that he and his two reporters considered the reason’s for Hillary Clinton’s loss in 2016 to be important context for the story, but that the newspaper’s 2020 coverage of the Democratic primaries would not be “all about Hillary.” “I covered Clinton’s campaign in 2008 and also wrote about her in 2016,” Healy said. “I worked hard on that coverage, but I also made mistakes along the way, and part of what I was trying to make clear to readers was that I wasn’t going to let our coverage of women or Democrats dwell obsessively on, say, Secretary Clinton. Some

of our readers are concerned about that.” Healy said the initial response to his Twitter threads has been pretty positive, and his colleagues at the Times have been supportive of his attempt at increasing transparency. He intends on doing threads for any story he thinks could benefit from more clarity about the newspaper’s intent, as well as those that offer the opportunity to provide some insight or behind-thescenes color about the reporting process itself he thinks readers might appreciate. So far, the biggest response he’s received in terms of online engagement was to a thread he wrote on Jan. 10 after the Times published an explosive story about Republican Rep. Steve King of Iowa, who told the newspaper he didn’t understand why terms such as “white nationalist” and “white supremacist” became offensive (words that led to Republican leaders stripping away his committee assignments). “My team and I discussed at length how to write this story. We did not want to give King an unfiltered platform,” Healy wrote. “We wanted to shine sunlight and expose views that have deeply influenced Trumpism and the current debate.” As great as the Twitter threads are, they obviously reach far fewer people than the Times stories themselves. So far, Healy said there are no plans to add the extra

information he proves on Twitter to the stories themselves, though he did point out that some of his colleagues have taken questions from readers as part of the Times Reader Center and jumped onto Facebook Live to discuss stories with readers directly. Healy said reporters at the Times also do a lot of public events with subscribers, where they are held accountable and often face tough questions. “Why should a reader spend money on a New York Times article or video or graphic or podcast? Because they trust it will be accurate, fair, illuminating and hopefully a great piece of journalism,” Healy said. “I’m trying to help build that trust during one of the most consequential presidential elections in our lifetime, when reader trust is crucial and political coverage is understandably under a microscope.” 

Rob Tornoe is a cartoonist and columnist for Editor and Publisher, where he writes about trends in digital media. He is also a digital editor for Philly.com. Reach him at robtornoe@gmail.com.

w w w. m e d i a m e r g e r s . c o m Our team of experienced Newspaper M&A Professionals are based around the country providing in-depth, regional insight to the local markets. New England/Mid-Atlantic: John Szefc jszefc@mediamergers.com Southeast: David Slavin dslavin@mediamergers.com

John McGovern CEO & Owner (917) 881-6563 editorandpublisher.com New York

+e+p digitalpub.indd 25

Southwest: Gary Borders gborders@mediamergers.com South: Lewis Floyd lfloyd@mediamergers.com Midwest: Julie Bergman,

Julie Bergman VP Newspapers (218) 230-8943 Minnesota

Joe Bella and Dennis DeRossett jbergman@mediamergers.com jbella@mediamergers.com dderossett@mediamergers.com

West/Mtn.: Ken Amundson kamundson@mediamergers.com National: Ken Blum kblum@mediamergers.com

10 West 15th Street, Suite 903, New York, NY 10011

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production BY GRETCHEN A. PECK

DISTRIBUTION DISRUPTION

How newspapers are dealing with a shortage of newspaper carriers and the threat of malware cyberattacks 26 |

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hen Seattle Times Co. president Alan Fisco kicked off 2019 with an editorial reflection on the past year, he listed lessons the news organization had learned and how he planned to leverage those lessons in the New Year. Among those initiatives was a promise to provide better customer service to subscribers, including better, more reliable in-home delivery. Specifically, Fisco cited a shortage in carriers. It’s not an anecdotal case for the Seattle Times. In fact, other publishers are finding a shortage in carriers ultimately harms the newspaper brand. Then, in late December, a malware attack hit the Los Angeles Times and Tribune Publishing papers across the country, delaying weekend deliveries and “(infecting) systems crucial to the news production and printing process”—representing an entirely new threat to news organizations and how they deliver papers.

Recruiting Challenges Speaking with E&P, Fisco went into his editorial a little further. “In the Seattle marketplace, we’re dealing with a minimum wage of $15 an hour that’s being phased in. That puts a strain on carrier compensation and profile levels,” he explained. “At the same time those things are happening, our volumes are declining, so the routes are less dense. A typical route has fewer customers, and when there are fewer customers, there are fewer profits for the carriers. It’s a squeeze.” Delivery is, admittedly, something that keeps Fisco up at night. “I worry that the cost of delivery becomes so incredibly expensive that we’ve got to reexamine our frequency and how we’re delivering,” he said. “That’s a reality that we’re going to be facing, maybe sooner than some people think.” Fisco isn’t sitting passively on his hands as all this happens though. The newspaper has changed its profit structure for distribution partners. It was an expensive endeavor, but one he believes will pay off. The second countermeasure Fisco implemented is in route restructuring. The routes are longer, but that incentivizes carriers.

That may sound like a simple fix, but that also presents a production challenge. Longer routes take more time, but customers still expect their newspaper at the doorstep before their first sip of morning brew. Customer satisfaction will not be sacrificed, Fisco vowed. “I know other papers that are going to press earlier in order to design larger, longer routes, but they’re dealing with the same issue,” he said. “We’ve gone to press a little early, but nothing significant. I think that’s something that we’ll have to be looking at over the next year to 18 months—taking a real hard look at our close times in the newsroom.” At the Bozeman Daily Chronicle in Montana, a lack of carriers has forced the office staff at the newspaper to “pitch in” to help with deliveries. The staff published a letter to the readers in October 2018 offering an explanation for the “down routes.” “Approximately 20 percent of our readers and subscribers have no contracted carrier assigned to their delivery route,” it read. As Fisco pointed out in his editorial, the need is pervasive among small, mid- and major-market titles. The Denver Post is advertising for carriers. The Cleveland Plain Dealer in Ohio is too. Even as the Washington Post spent millions on a Super Bowl commercial, the company continued to search for carriers to get its printed newspaper to paying customers. “Recruitment—today more than ever—is the lifeblood of a successful home-delivery operation,” said Eduardo Delfin, vice president of circulation, customer service and administration for the Philadelphia Media Network (PMN). “Unfortunately, the past 18 to 24 months have been challenging beyond anything I have experienced in my 40 years in the circulation business. Delfin oversees distribution for a 10-county metropolitan Philadelphia territory. The organization not only delivers its own titles—the Philadelphia Inquirer and Philadelphia Daily News—but also the New York Times, the Wall Street Journal and several others. To appeal to would-be carriers, PMN advertises in its own newspapers and in external local and regional publications.

“We use flyers, lawn signs, magnetic signs for vehicles, a robust social-media campaign and radio,” Delfin said. “And we have a community outreach program where we are in contact with job-placing agencies, churches, and any location that would add exposure to our recruitment efforts.” To what does Delfin attribute the “carrier drought?” “The reason for the problem is that we are competing with Amazon and UPS, and other warehouse jobs, along with Uber, Lyft, and in this area, a very strong WaWa (brand) of stores for those same folks looking for part-time jobs, and a low unemployment rate,” he said. “While we have invested in higher fees and additional support, through more field staff, including delivery assistants, the carrier turnover is high, which in turn hurts our ability to provide consistent, good delivery service to our subscribers. Additionally, we have started offering finder’s fees and retention bonuses to attract and keep those new carriers.” How great of a challenge is this for Delfin and his professional peers around the nation? “I personally have been expending 25 to 50 percent of my week directly or indirectly on recruitment,” he said. “We feel that we need to continue what we are doing, even doing more of it, while exploring any new recruitment avenue. It is a challenge.” The BH Media Group produces 31 daily newspapers, 47 weekly newspapers and various other print and digital publications. As vice president of audience growth and distribution, Lance “Gayle” Pryor knows all too well the bane of a carrier shortage, but to him, it’s not a new phenomenon. “It always happens when the economy is growing,” he said. He also pointed out that the nature of the job isn’t new either. The gig is inherently part-time in nature, and carrier candidates have typically sought out the work because they’ve wanted a part-time commitment and a supplemental source of income. Decades ago, that ideal candidate may have looked a little different. The “paper route kid” is practically the stuff of sentimental lore now; today, he’s grown up and retired. Pryor recalled reading a news article a

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few years back, which cited a statistic that stayed with him—thousands of Baby Boomers retire each day, and the vast majority of them cannot afford to retire without some supplemental income coming in. “Most (Baby Boomers) grew up with newspapers, believe in newspapers and many have business backgrounds,” he said. “It’s a no brainer.” Pryor said that BH Media Group is reaching out and targeting retirees and retired veterans. The company’s circulation directors have been dispatched to local retirement and veteran organizations to spread the word: If you need and want part-time work, we’ve got a job for you. One of their newspapers ran ads in 20 local church bulletins. Local community Facebook pages are also good places appeal to likely carrier candidates. Overcoming the carrier challenge is just one aspect of customer service, Pryor noted. “First, their delivery…is it on time, in a dry, readable condition? Is it where they’re looking for it every day? And then, if there is an issue and they do need to call us, how do we handle it? Are we effectively dealing with our customers?” he said. Though we’re cognizant of it within industry circles, newspapers haven’t done a great job of broadcasting how remarkable it is that we do what we do every day, Pryor said: “We create something new and different, 365 days a year, and deliver it to you in person. Nobody else does that.”

Removing an Infection The first sign of trouble was a server outage at the production and printing facility that produced the Los Angeles Times, the San Diego Union-Tribune, and other majormarket titles. To wrap some context around the crime: More than 3.7 million newspapers are produced at the plant in an average week. Per the Times’ 2018 count, the facility prints an estimated 195 million newspapers each year. Last December, the Times reported on what proved to be a “malware attack, which appears to have originated from outside the United States.” Tribune Publishing stated that no personal data about subscriber 28 |

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nor advertisers had been compromised or stolen. The report said: “The attack delayed distribution of Saturday editions of the Los Angeles Times and San Diego Union Tribune. It also stymied distribution of the West Coast editions of the Wall Street Journal and New York Times, which are printed at the Los Angeles Times’ Olympic printing plant in downtown Los Angeles.” In the end, Tribune disclosed that it had isolated the attack to “Ryuk ransomware.” Attempts to reach the Times and Tribune for further comment were unsuccessful. At the Seattle Times, Fisco followed the news out of Los Angeles closely. His company has developed an IT team with several members who are particularly skilled in warding off cyberthreats. “We’ve made some modifications,” Fisco said. “We’ve had a couple of attempted hacks, and that’s becoming fairly routine, fairly common unfortunately. We’ve gone so far as to block some IP addresses from certain geographies of the world, where we know we’re not doing business, and yet still get these ‘intrusions’ coming from other counties…We also adhere to all the standards to make sure that we’re protecting customer credit card information and their privacy.” In its most simplistic form, ransomware may infect network systems and literally prompt the victim to “pay up” to get back in. But how broad and real is the cyberthreat to U.S. news organizations, and what should publishers know about this new strain of ransomware? Richard Stiennon, founder of IT-Harvest, an analyst and consultancy firm and an expert on cybersecurity, explained how Ryuk was likely introduced to the network: By opening a nefarious email attachment or by clicking on an internet link, which is the more common method of infection today. It may also be spread by a “botnet,” which Norton Antivirus refers to as “the workhorses of the internet.” They can be both legal and productive—driving repetitive tasks that keeps networks and websites working—or they can be malicious and decidedly illegal.

} Eduardo Delfin, Philadelphia Media Network vice president of circulation

} Lance “Gayle” Pryor, BH Media Group vice president, audience growth and distribution

} Richard Stiennon, founder of IT-Harvest and cybersecurity expert

} Alan Fisco, Seattle Times Co. president

editorandpublisher.com

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How to Protect Your Business Against a Ransomware Attack  Make sure employees are aware of ransomware and of their critical roles in protecting the organization’s data.  Patch operating system, software and firmware on digital devices (which may be made easier through a centralized patch management system).  Ensure antivirus and anti-malware solutions are set to automatically update and conduct regular scans.  Manage the use of privileged accounts—no users should be assigned administrative access unless absolutely needed, and only use administrator accounts when necessary.  Configure access controls, including file, directory and network share permissions appropriately. If users only need read specific information, they don’t need write-access to

“In order to take out a whole operation, it’s got some ability to spread internally over the network,” Stiennon said. “It’s ransomware and acts like ransomware that encrypts the hard drive, but then it immediately destroys the encryption key. There’s no intent to get a ransom; it’s just purely destructive.” In the world of cybersecurity, there are known “targets of oppor-

those files or directories.  Disable macro scripts from office files transmitted over email.  Implement software restriction policies or other controls to prevent programs from executing from common ransomware locations.  Back up data regularly and verify the integrity of those backups regularly.  Secure your backups. Make sure they aren’t connected to the computers and networks they are backing up.

Source: FBI.gov

tunity,” Stiennon said. Manufacturing is one, and it doesn’t matter to criminal foreign agents whether it’s a printing plant producing newspapers or one that turns out automobiles. Bad actors from Russia, Iran and North Korea may seize upon any vulnerability they can find. There is speculation that Ryuk may have originated in North

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Korea, based on its similarities to the HERMES ransomware known to come out the authoritarian nation. “The Lazarus Group, which is North Korea—that’s who Check Point attributes this to,” Stiennon said, referencing the software developer and cybersecurity research firm. “This would be a way for them to rattle their sabers and demonstrate their prowess. The thing about these operators is that they work in a dictatorial environment, so there’s probably a lot of whip-cracking over them to produce results. And from their perspective, what a great result. ‘Look at this! We can take down these printing plants!’” Cybersecurity contributor Davey Winder wrote about the incident in Forbes and offered some context about the Lazarus Group: “The trademark of this group is to undertake highly targeted and well-researched and resourced attacks involving the kind of reconnaissance usually associated with state-sponsored threat actors. Perhaps the best known example of the work of the Lazarus Group is the 2014 breach at Sony Pictures.” Tribune wasn’t the only target for this breed of malware. Two months before the attack, the Onslow Water and Sewer Authority (OWASA) in North Carolina had its own systems disrupted by Ryuk malware. Though the water company reported that it had no interruption in services, the organization’s security systems had to essentially be rebuilt. What makes publishing and printing operations particularly vulnerable to malware attack is that the workflow is so integrated. Content originators are digitally connected to art, production, prepress systems and more. The business side of the organization is typically well integrated, too. The seamless digital workflow that publishers have aspired to be may, in fact, be news publishing’s greatest cybersecurity vulnerabilities. Stiennon suggested that re-engineering workflow to inject some “air gaps” in the workflow may decrease the risk. He is empathetic to publishers who may be resistant to that idea, because air gaps typically inject more time—and thus, cost—to the workflow. But he implores news organizations to consider the broader threat, that the Tribune attack was “a demonstration of what’s possible.” The good news for publishers is that investing in cybersecurity will cost them a fraction of what it would have cost 10 to 15 years ago, Stiennon said. If any organization is using Microsoft Windows in any capacity, Stiennon suggested they upgrade to Windows 10. “Most publishers have survived by going to the web and taking advantage of new technology, not to mention their digital offset printers and all the technology they’ve employed, and they’ve done that without consequences of doing it securely,” he said.  Gretchen A. Peck is an independent journalist who has reported on publishing and printing for more than two decades. She has contributed to Editor & Publisher since 2010 and can be reached at gretchenapeck@gmail.com or gretchenapeck.com.

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THE LATEST FROM… Brainworks

How does Brainworks help publishers achieve their strategic business goals? In keeping with our customer-first approach, Brainworks introduced its new software platform, Stratica, at last month’s MegaConference in Las Vegas. Stratica was built in direct response to our customer’s needs to quickly transform their business strategies to better compete in digital, video and print advertising. Stratica’s strategically-focused advertising and customer-relationship management (CRM) software combines our revenuegenerating expertise with the ability to be nimble and responsive via next generation technologies. This new platform provides media companies with the latest tools to compete aggressively for advertisers by delivering innovative built-in features such as real-time analytics and marketing functionality, automated customized reporting and dashboards and permission based user management that allows administrators to exclude specific functionality from a particular user or group. Stratica provides advanced workflow functionality with the ability to initiate internal workflows, such as adjustment tracking, sales to manager communication and external third party providers. The software’s automated presets for order entry offers the option to automatically populate fields in order to save the user time and energy when scheduling orders, as well as a responsive design for on-the-road account management and order entries. Also included is a powerful search technology that allows for fast, incisive searches against large volumes of data. Another useful feature is the media specific CRM with advanced forecasting capabilities and pipeline management. Stratica’s advertising and CRM solutions are just the first two products from the new Stratica software platform. Future products will include Stratica Xpance for print, digital and video ad workflow management, and Stratica Audience for subscriber acquisition and management. Mary Parker is the director of strategic sales for Brainworks Software. She has more than 25 years of experience in the media industry. Prior to joining Brainworks, she worked as a major account representative at other media software providers.

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TRUTH Newspape s pu u h on and cen e

E&P s a s aunch suppor er o he newspaper ndus ry and s ded ca ed o promo ng s success and we -be ng n he years o come From me o me we w pr n u -page ads such as h s o nsp re adver s ng and marke ng deas — ou ng he mpor ance o e h ca ourna sm and s va ue o democracy

America East 2019 Returns April 1-3 This year’s show reveals new name, programming and vendor floor By Nu Yang

} The Hershey Lodge and Convention Center will host this year’s America East.

merica East is set to return April 1-3 in Hershey, Pa. at the Hershey Lodge and Convention Center. Administered by the Pennsylvania NewsMedia Association (PNA), more than 500 people attended last year’s show. This year, several new things will be highlighted. In addition to a new logo and

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a rebrand to a news media and technology summit, the show will introduce single day tracks for business, advertising, digital, print production and editorial. “We hear from so many of our members that the knowledge they gain at America East is essential to the ongoing success of their business, however, with increasing day-to-day responsibilities, it’s often diffi-

cult for them to be out of the office for more than a day or two,” said PNA president Mark Cohen. “The concentrated daily tracks provide more efficiency by allowing for less time away.” A new tradeshow floor will also make its debut. According to Cohen, the Vendor Solutions Center has been relocated to the active Chocolate Ballroom area and will provide attendees with information about the latest in news media technology, products and services. Cohen anticipates upwards of 40 vendors to attend this year. “The new location of the Vendor Solutions Center, near the busy General Session Room, will allow attendees to gather answers and new ideas and interact with industry experts in one convenient place,” he said. “We’re also offering members of all media organizations the opportunity to visit the Vendor Solutions Center on Wednesday, April 3, at no charge. Those interested can meet and learn from the best and brightest who represent companies whose products and services are relevant and of value to the media industry.” One thing that hasn’t changed is this year’s program, once again filled with important and relevant industry topics designed to help newspaper professionals in all markets.

editorandpublisher.com

2/18/19 5:25 PM

} Last year’s keynote presentation featured (from left) Altoona (Pa.) Mirror publisher Ray Eckenrode, The Republican (Springfield, Mass.) publisher and CEO George Arwady, The News and Observer (Raleigh, N.C.) president and publisher Sara Glines, and Minneapolis Star-Tribune publisher and CEO Michael Klingensmith.

Today’s Polarized Climate,’” he added. “As a result of last year’s shooting at the Capital Gazette newspaper, safety is a top concern } America East recently revealed its new logo and rebrand. for every newspaper. An official from Homeland Security will lead a discussion News Media Alliance president and CEO about safety and security, and what to do in David Chavern will serve as moderator for the case of an active shooter.” the keynote speech, where newspaper leadCohen said the overall goal of this year’s ers engaged in a TED Talk style forum will America East is “for attendees to walk away share details of ideas and initiatives that with practical information and solutions brought success to their publications. that can be implemented quickly and easily Cohen said he’s also excited about the to help increase revenue, readership and interactive roundtables: the first focused on operational efficiency. providing valuable tips for smaller dailies “This knowledge will be gained through and non-daily publications; the second participating in meaningful roundtables dedicated to helping executive leadership and sessions lead by esteemed speakers, navigate through this time of industry engaging conversations with exhibitors in transition; the third highlighting proven the Vendor Solutions Center, and networkideas to build revenue; and the last is an ing opportunities with colleagues and new open discussion about the challenges and business connections.” solutions facing print operations. For more information, visit america-east. “We’re also pleased to present a session com.  titled ‘Keeping Your Newspaper Safe in editorandpublisher.com

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10 NEWSPAPERS THAT DO IT RIGHT Cape Cod Times Columbus Dispatch Herald & Review Idaho Press Ledger Dispatch News-Gazette Spokesman-Review StarNews

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Kansas City Star Sumter Item

2/19/19 4:00 PM

Honoring innovative revenue strategies, impactful journalism and creative audience growth By Nu Yang and Evelyn Mateos

his year’s list of 10 Newspapers That Do It Right recognizes some of the most diverse ideas out there today. From an augmented reality app to a video studio, some of these publications are thinking outside the box, experimenting with strategies and revenue ideas to engage with their audiences. On the other hand, some of them, despite operating with limited staff and resources, are being recognized for doing hard-hitting investigative journalism that produced results and changes in their communities. Our 10 newspapers, along with the ones listed in our honorable mentions, show that journalism continues to thrive, thanks to bright ideas and bright people. We hope they inspire others to keep up the great work.

These projects included: Life With Gwen, a lifestyle Facebook program and podcast hybrid; CCT Live, also a hybrid and weekly news roundup; Cape League Corner, a podcast that highlights the summer basketball league in the country; Cape Cod Fun Show, a lighthearted show that highlights activities in town; and Curious Cape Cod, a reader engagement program that allows readers to submit questions and topics online for journalists to investigate and report on. Executive editor Paul Pronovost said creating these programs gave the newsroom two things: “One, you certainly can reach new audiences or at least an audience in a different way, but two—and perhaps of equal importance—you’re develop Eric Williams (left) and Gregory Bryant, both members of the digital team, record an episode of the Cape Cod Fun ing competencies that you wouldn’t Show. have had otherwise in the newsroom.” Some of those newfound skills included how to speak properly, have a good presence on camera, and editing video and audio. Although journalists don’t always like to leave behind traditional Circulation: 22,842 daily; 25,323 Sunday print things, Pronovost stressed that experimenting in the newsroom and developing new skills as multi-disciplined journalists is important for today’s industry. Their success continued in 2018. Life With Gwen saw hits of True to their hometown spirit, reporters at the Cape Cod Times 13,103 viewers on one episode alone. Pronovost also mentioned aim to “fish where the fish are, not where the fish aren’t.” That that the Cape Cod Fun Show is something that not only residents mantra led the newsroom to start creating engaging projects on and tourists can use as a resource to discover great activities, but the digital realm.

Cape Cod Times Hyannis, Mass.

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10 NEWSPAPERS THAT DO IT RIGHT

} Recording an episode of CCTLive are news editor Patrick Cassidy (left) and staff writer Wheeler Cowperthwaite.

he’s also heard from people all across the country that enjoy it. Curious Cape Cod was originally a year-long project parent company GateHouse encouraged them to try in the attempt to find a new way to connect with audiences. Since it launched last June, it has received 75,000 page views, 146 submitted questions and 2,258 votes. Since the results exceeded their expectations, the newspaper decided to continue with it. Overall, this experimentation and journalism method has resulted in about a 20 percent page view growth, which comes out to about 5 million viewers a month; 5.2 percent user growth; 20,000 podcast downloads; and 22 percent Facebook growth. “(These projects) basically allowed us to not plateau and to continue to trend upward, and that’s been pretty exciting,” Pronovost said.

Columbus Dispatch Columbus, Ohio

Circulation: 80,000 daily; 132,000 Sunday In early 2018, Dispatch reporters “pulled back the curtain” on prescription-drug pricing in an innovative series called Side Effects. Editor Alan Miller said while reporting that series, they were able to find one of the biggest obstacles to understanding how the system worked was the cloak of secrecy around it. “There is a dearth of information available to consumers about the actual cost of drugs, so consumers have no way of knowing whether they are getting a fair price,” he said. Eventually, after months of reporting and developing the trust of sources within the industry and government agencies, reporters were led to the federal government’s National Average Drug Acquisition Cost. Miller said the bulk of the ongoing series was focused on “pharmacy benefit managers,” middlemen who are supposed to hold down or reduce costs, but instead, played both ends against the middle and collected billions of dollars in the process. In addition to publishing the stories in print, a digital component (dispatch.com/sideeffects) also included a drug price database that is updated monthly. Miller said thousands of people have used the look-up tool and readers have responded positively to it. “This took a commitment from everyone in the newsroom,” he said. “We may be smaller and have other responsibilities, but it was 36 |

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} The staff of the Columbus Dispatch (Photo by Tyler Schank/Dispatch)

important that we rally together.” With projects like Side Effects, Miller said it shows that the paper doesn’t have a readership problem, but a revenue problem. “At the Dispatch, we have more eyeballs than ever reading the stories we produce,” he said. “What we need is more revenue, and we, like all other news organizations, are seeking to do that by making ourselves relevant to readers and advertisers—especially in the digital space.” Some of these newer initiatives include: The Good Life, an oceditorandpublisher.com

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Herald & Review Decatur, Ill.

Circulation: 11,187 daily; 12,651 Sunday

} Babette Feibel, winner of the 2018 Dispatch Media Group Everyday Heroes award, accepts a $25,000 prize from Ray Paprocki, Dispatch Magazines publisher. (Photo by Sheridan Hendrix/Dispatch)

} (From left) Regional editor Allison Petty, reporter Jaylyn Cook and digital editor John Reidy discuss a story. (Photo by Jim Bowling/Herald & Review)

} (From right) Web producers Scot Kirk and Patrick Flaherty along with reporter Lucas Sullivan have added The Other Side podcast to the growing list of Dispatch podcast offerings. The podcast focuses on race relations and diversity issues in Central Ohio. (Photo by Adam Cairns/Dispatch)

casional series in the paper’s Life & Arts feature section highlighting the good things people are doing through volunteerism and community service (in 2018, the paper expanded the label to a section on Dispatch.com); a monthly pet page in the features section with a sponsor and other ads to support it in print and online; “Everyday Heroes” program, where heroes from the community are honored and recognized in a magazine-style special section and a special event (revenue comes from advertising, sponsors and ticket sales); Window on the World stage, where local artists are invited to perform in the front window of the Dispatch building; and podcasts, where the Dispatch saw 295,328 digital audio downloads in 2018. editorandpublisher.com

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Playing detective has paid off for the reporters at the Herald & Review. By scouring through documents of local elected bodies, reporters were able to connect dots and discovered trends that led to important stories. Central Illinois editor Chris Coates admitted the process may be unglamorous and tedious, but this aggressive approach to a simple strategy has delivered big results. “In a time of shrinking resources and limited bodies to attend meetings, these documents are goldmines of material that, with the right mindset and patience, can spark meaningful watchdog journalism,” he said. A few examples include: a Macon County Jail report showing there were not enough doctors on call and inadequate medical screenings for new inmates, and a failure to track medical data and no training for new employees, which all emerged from reports from a county justice committee meeting; a shortage of court reporters affecting judicial districts in Central Illinois and across the state, which came from comments made by the chief judge during a committee meeting; and the Decatur School District seeking legal solutions and hiring a consultant after ongoing problems with getting grass to grow on a high school football field that was built in 2014, which tipped off reporters after they read through various school board packets. Coates, who came to the Herald & Review in 2016, said he was skeptical about the process at first when he noticed regional editor Allison Petty spending a lot of her time looking through minutes from various meetings, but he credited Petty’s ability “to spot things” that convinced him that taking the time to dig through these documents was worth it. “Our newsroom values public service and investigative journalism of all kinds, and public documents are a key part of that strategy,” MARCH 2019 | E & P

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} (From left) Deputy night editor Scott Perry, digital editor John Reidy and Central Illinois editor Chris Coates discuss stories. (Photo by Jim Bowling/ Herald & Review)

} Editors discuss the front page of the Herald & Review in the newsroom. (Photo by Jim Bowling/Herald & Review)

he said. “In the case of minutes and reports, the entries can be a jumping-off point to Freedom of Information requests, more digging and gumshoeing. They are the start of the scent trail…It starts with knowing what to look for and creating a newsroom culture that loves searching for a hidden gem.” Even as papers chase after digital traffic, Coates said building brand loyalty through in-depth reporting and analysis is just as

important as page views. “We’re going after the audience whether that’s in print or digital,” he said. By offering impactful journalism, the Herald & Review can provide a service to the community by leading conversations. Community engagement is the foundation for every newsroom, Coates said.

Idaho Press Nampa, Idaho

Circulation: 16,510 Tuesday-Saturday; 19,980 Sunday In November 2017, the Idaho Press (then called the Idaho PressTribune before changing its name last June) was acquired by Adams Publishing Group. Not only did the publication start off 2018 with a new owner, it also lost its biggest printing customer. “As we began strategy meetings to overcome this challenge, we defined two possible options for us to consider,” said president and publisher Matt Davison. “Option one, get smaller quickly. This would likely result in day cuts, section eliminations and significant staff reductions. Option two, get bigger and better.” So, with the support of its new owner, the Press chose option two and aggressively expanded its local news coverage and offered home delivery across the entire Boise City-Nampa metropolitan area. As a result of the expansion, the paper also went on a hiring spree: a new community engagement editor, who relaunched the third section of the paper and reinvigorated the Sunday Life section; a new photo editor; a new sports editor; three new reporters to cover Boise City Hall, Ada County government and Ada County cops and courts; and a government reporter to cover the state capital. The print product also underwent a transformation. In August 38 |

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} The management team of the Idaho Press (from left): production director Roger Stowell, Emmett general manager Diana Baird, editor Scott McIntosh, publisher Matt Davison, finance director Rhonda McMurtrie, advertising director Michelle Robinson, circulation director Shelley Thayer and Boise Weekly publisher Sally Freeman.

2018, the Press purchased Boise Weekly, a 20,000 alternative weekly and established a Boise bureau. The weekly is inserted into the Press every Thursday as its entertainment section. In addition, the paper added a new Farm and Ranch section every Friday filled with agriculture content from across the state. The paper also added to its local sports coverage, and reimagined its Sunday Comics into a new editorandpublisher.com

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ALBANY NEW YORK

WE REFUSE TO STOP INNOVATING. We are determined to continue innovating and finding new ways to enhance our products, engage our readers and members, and fulfill the mission of the Times Union by reaching as many people as possible. We don’t subscribe to the “industry in peril” model. We weather every storm by striving to be the best midsized newspaper in the country. Other industries have perished in the face of disruption. Other newspapers have closed as challenges have mounted. But we believe our mission requires us to adapt so we can thrive and remain the most effective way to reach our market. The Times Union is proud to be recognized by Editor & Publisher in the 10 Newspapers That Do It Right. We’ll keep working hard to live up to that honor.

10 NEWSPAPERS THAT DO IT RIGHT Kansas City Star Kansas City, Mo.

Circulation: 100,000 daily; 135,000 Sunday

} Inside the Kansas City Star newsroom

} The staff of the Idaho Press

tabloid publication called Lazy Sunday. The section includes IDAHO PRESS SUNDAY, JANUARY 27, 2019 all Sunday comic what’s strips, a collection of inside SUNDAY COMICS 2 several new puzzles DAILY COMIC STRIPS 11 TV LISTINGS 14 and a weekly TV PUZZLE PAGES 21 KIDS FUN 29 ANSWERS 31 grid—and it has been very popular among readers and advertisers. NEW 2018 HISUN 2018 HISUN HS500 UTV 4X4 All of these efTACTIC 550 4X4 Browse Inventory at eMotorsWest.com forts have paid $6,999 ONLY $5,999 off, said Davison. } A recent front page of the new Lazy Sunday Since March 2018, section the circulation has increased 22 percent daily and 31 percent Sunday. “Our expansion effort was not only motivated by finances,” Davison said. “We launched the effort because we saw a need in the community, a need for a printed daily newspaper that provides news of the day all in one place, sports scores, late-night city council decisions, late-breaking news from the night before, along with all of those features that traditional newspaper readers have always appreciated finding in their local newspaper.” WINCH WINDSHIELD, WINCH.

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One of the most important tasks that a newspaper has is to make sure government officials are being transparent. So when Kansas City Star reporters discovered Kansas is one of the more secretive states in the country, they went to work. “From the governor’s office to state agencies, from police departments to business relationships to health care, on the floors of the House and Senate, a veil has descended over the years and through administrations on both sides of the political aisle,” according to its “Why so secret, Kansas?” report. Editor Michael Fannin said the more they pulled the thread, the more other things started to pop up. “It was like turning over one rock and finding three more rocks underneath it.” Among the stories published in the six-part series: Children known to the state’s Department for Children and Families suffered horrific abuse, while the agency cloaked its involvement with their cases; in the past decade, more than 90 percent of the laws passed by the Kansas Legislature came from anonymous authors; and when Kansas police shoot and kill someone, law enforcement agencies often escape scrutiny because they are allowed to provide scant details to the public. “The work had major impact, prompting four executive orders by the governor and three new laws passed by the legislature that made state government more transparent,” said Fannin. Their work was also honored last year as a Pulitzer Prize finalist for Public Service. In 2018, the momentum continued. Fannin said the paper was the first to report when Missouri Gov. Eric Greitens and his staff were using a secret messaging app to do government business, which prompted an investigation and Greitens’ resignation in summer 2018. In another case, Star reporting showed that Missouri editorandpublisher.com

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Entertainment & Syndication Fitch Group Hearst Health Broadcasting Magazines Newspapers Ventures Real Estate

Times Union: Doing it Right. A

At Hearst, we applaud all news organizations committed to providing quality, prize-winning journalism. And it’s especially rewarding when one of our own is recognized. As the Capital Region’s leading newspaper and Upstate New York’s most innovative news website, the Albany Times Union is a key player in our industry’s future. Congratulations to all the honorees. We’re proud to see news done right.

10 NEWSPAPERS THAT DO IT RIGHT

} The “Why so secret, Kansas?” team: (from left to right) Chick Howland, Max Londberg, Laura Bauer, Kelsey Ryan, Steve Vockrodt, Hunter Woodall, Bryan Lowry, Andy Marso, and Judy Thomas. Not pictured are Leah Becerra, Jill Toyoshiba and Neil Nakahodo.

} (From left) Rep. Don Hineman, Rep. Jason Probst, former State Rep. John Rubin, Sen. Laura Kelly, Rep. Jim Ward, Sen. Susan Wagle, and Star editorial page editor Colleen Nelson discuss issues with Kansas government’s lack of transparency during a town hall meeting.

Attorney General Josh Hawley allowed campaign consultants to direct state workers in his office soon after he took oath. The Star also revealed how a former county executive used a quadriplegic friend to help him launder campaign donations for personal use; he is currently serving a sentence in federal prison. Managing editor Greg Farmer said the articles were a result of good sourcing and deep reporting on the ground.

“If we don’t do this work, no one else will do it,” he said. “We owe it to citizens to look at our government closely, to dig in everyday and shine a light on the state level.” Fannin added, “As long as we’re doing ambitious journalism, readers and subscribers will see the quality. Doing great journalism is one of the solutions to help our industry.”

Ledger Dispatch Jackson, Calif.

Circulation: 5,500 (Tuesday and Friday) For publisher Jack Mitchell, the most famous augmented reality (AR) platform that comes to his mind is Pokémon Go, which, he reminds us, has made $1 billion. In 2017, Mitchell came across something similar and decided to try it out on his newspaper. When he saw a bottle of wine that utilized AR to tell stories, he was inspired to create an AR app that would put newspapers in control of their digital money. Partnering with Strata, a developer of AR platforms, Mitchell created what is now called Interactive News (interactivenews.live), software that works with newspapers to create their own AR app and publish augmented reality content over any article or advertisement. So far, Interactive News has been successful for not only the Ledger Dispatch, which has increased its revenue by 30 percent, but for several other newspapers using the app as well. There are currently 30 apps running with about 50 to 60 products. To begin improving revenue, Mitchell approached businesses in hopes they would purchase space. The first was an auto dealer that 42 |

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} Circulation manager Joe Svec demonstrates how Interactive News augments articles.

had not run anything in the Ledger Dispatch in about two years. Mitchell presented the idea that they run ads using AR and the dealer “immediately signed on for a full page in every issue.” The next advertiser to sign on was a real estate company, and from there, the app began to really gain traction. Now, the Ledger Dispatch is using Interactive News to promote movie editorandpublisher.com

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10 NEWSPAPERS THAT DO IT RIGHT trailers, businesses, political ads, tourism videos, concerts, dinner reservations and more. “(Interactive News) is really about retaining or regaining advertisers that have left or verticals that have diminished in print as well as finding new ways to bring in advertisers and the new revenue streams from pieces,” Mitchell said. Aside from bringing in advertisers, Mitchell discovered that the app allows for a more diverse audience. By simply using a mobile device to scan, a user can choose to read the paper in Spanish, Portuguese, Korean or French. To the Ledger Dispatch’s surprise, Interactive News unwittingly gained the attention of young readers—something many newspapers aim to achieve. A year ago, Mitchell believed there was no way to attain the younger market but now he says the newspaper is seeing more readers in high school all the way down to five-year olds who all enjoy using the AR app.

} Pictured are (front row, left to right): publisher Jack Mitchell, publishing associate Lynn Amo, circulation manager Joe Svec, (back row, left to right) reporter Rachel Norris, editor Caitlyn Schaap, production coordinator Sarah Tullus, classified advertising representative Mica Rabaino, advertising sales representative Conni Boyd, AR specialist Teresa Mitchell, advertising director Beth Barnard and advertising sales representative Patty Claveran.

News-Gazette Champaign, Ill.

Circulation: 24,654 daily; 27,651 Sunday

} Forensic interviewer Mary Mullen (left) and director for the Children’s Advocacy Center Kari May tape an episode of Legally Speaking with host Mary Schenk.

} Pictured (from left): producer Ed Bond, sports columnist Loren Tate, beat writer Scott Richey, reporter Julie Wurth, reporter Mary Schenk, and radio news director Carol Vorel in the WDWS-AM radio studio inside News-Gazette Media.

In 2017, the News-Gazette underwent a rebranding that included a new logo and name (News Gazette Media), and relocated all of the company’s operations under one roof. As a means to unite the operations and utilize skill sets from print and radio, News Gazette Media deemed 2018 the “Year of the Podcast.” The News-Gazette itself released five podcasts last year including: Cold Cases, a conversation with detectives about unsolved crimes; Legally Speaking, a conversation with the headline-makers; Campus Conversation, a conversation with University of Illinois newsmakers; Inside Illini Basketball, a sports podcast; and Tateli44 |

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nes: Unedited, a podcast that takes listeners down memory lane. However, these projects are more than just creating a few podcasts. Many include several multimedia offerings (at the very least, the podcast will get a teaser in print) so that they may reach the widest possible audience. Cold Cases, a large traffic-driving podcast for the newspaper, was pitched and crafted into podcast form by longtime radio news director Carol Vorel. It was also made into a partial print product and teased on the company’s radio programs. Podcasts like these showcase the importance of journalism as well as that of community engagement. Editor Jim Rossow said the podcasts have “fired up in the community service kind of way, that by us writing about it and talking about it on a podcast, it actually made a difference and gave (the cases) more purpose than ever.” When creating these podcasts, the newsroom was faced with challenges, but they were embraced as learning experiences. While radio news reporters saw themselves behind the keyboard, veteran print reporters learned to handle themselves in the recording studio. editorandpublisher.com

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Rossow said the newsroom benefited in many ways, not just in the studio. “From a social media standpoint, it’s great because we ask all our podcasters to promote their own work. Also, I think learning how to interview for a podcast is different than interviewing for a story. You can’t stumble around with your word choice.” While there was much to learn for this newsroom, Rossow said that the process is easy enough for any newsroom and it works as another way to branch out and grow audience. The next big step is to recruit advertisers. This year will also see the release of two new sports podcasts and another titled, Life Remembered, a podcast about those who had a lasting impact on the community during their lifetime.

Congratulations to our colleagues at The Kansas City Star for being honored as one of Editor and Publisher’s “10 Newspapers That Do It Right.”

 Author Chris Crutcher (left) speaks with fellow Spokane author Sean Vestal about his newest book at a recent Northwest Passage event. (Photo by Libby Kamrowski/Spokesman-Review)

Spokesman-Review Spokane, Wash.

Circulation: 58,215 daily; 74,723 Sunday The idea for a book club started even before editor Rob Curley and senior editor and director of the Northwest Passages Book Club and Community Forum Donna Wares joined the company. The two had previously worked together at another publication, where they had created a limited-run book club. Every month, the Northwest Passages Book Club invites its readers to share a Common Read. Like most book clubs, there is a discussion. In this case, there is one online as well as an in-person, on-stage conversation with the author. The events typically have the same program. First, the audience is invited to mingle, enjoy a glass of wine and a few appetizers or dessert. Then a video (created by the paper) plays to introduce the featured guest, which is followed by discussion that lasts roughly 30 minutes to allow time for a Q&A. Lastly, the audience is asked to complete a survey to share what they liked, what the paper could do better and what speakers they would like to suggest. There are two or three events a month on average and they keep the cost to around $5 a ticket to ensure everyone has the editorandpublisher.com

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Honorable Mentions The E&P staff would like to thank each paper that sent in a submission this year for 10 Newspapers That Do It Right. Every year, it gets more difficult for us to narrow down the list to just 10 papers. Your hard work does not go unnoticed, which is why we still want to recognize the ones that didn’t quite make the final cut this time.

Advocate

Baton Rouge, La. In April 2018, the Advocate began publishing the findings of a yearlong investigation of the racial impacts of non-unanimous conviction laws. The newspaper reviewed about 3,000 felony trials in courthouses and found that 40 percent of convictions came from jurors who could not agree on a guilty verdict. The paper built an online graphic to illustrate how divided jury verdicts pollute justice and had cartoonist Walt Handelsman create an online animation to help draw attention to the issue. After the Advocate published its findings, both Democrats and Republicans worked together to pass a unanimous jury amendment.

Albany Times Union Albany, N.Y.

In 2018, the Albany Times Union decided to change their business model to a membership program for subscriptions in order to add value to all print and digital readers. Currently at three levels of gold, silver and bronze, subscribers are automatically enrolled in a level based on the amount they pay. Since the inception, the paper has reduced subscribers churn from 37 percent to a record low 29 percent. Revenue has increased along with retention rates, and a recent 46 |

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survey showed 88 percent of their consumers were aware of their membership, more than 50 percent have taken advantage of at least one benefit, and open rates on certain products via email were more than 50 percent.

Capital Times Madison, Wis.

In 2017, the Capital Times launched Cap Times Idea Fest, a two-day ideas festival on the University of Wisconsin-Madison campus. Since the launch, the festival has brought in more than 150 guest speakers and registered more than 2,500 attendees. Not only did the paper provide readers with a rich experience, the festival also brought in a significant amount of new revenue. The margin of revenue to expenses was more than 40 percent in the first year and almost 150 percent in the second. Ticket sales tripled in the second year, and the paper was able to secure a presenting sponsor for a three-year deal.

County Press Lapeer, Mich.

Four years ago, View Newspaper Group—the County Press’s parent company—launched a brand department, starting first with a craft beer festival called View Brew Fest. While in the process of expanding

} Pictured (from left): Spokesman-Review reporter Kip Hill, former state legislator Lisa Brown, U.S. Rep. Cathy McMorries Rodgers and KHQ-TV anchor Sean Owsley speak during a candidate forum hosted by the Review and KHQ. (Photo by Libby Kamrowski/Spokesman-Review)

opportunity to attend. The announcements for books and events are made available to readers in the paper’s print edition as well as its website, along with articles written about the chosen authors and the live events. In addition, readers can find a link to the book club’s Facebook page on the site, where readers can discuss the Common Read of the month. Wares said speakers are chosen if they are local authors, or based on relevant topics or books that have a connection with the Pacific Northwest. An example is author Rick Steves, a well-known travel writer, who is not from Spokane specifically, but is very popular in the region. According to Wares, his sold out event attracted 750 people. The book club has also evolved to offer civic and fun events as well, such as debates with Congressional candidates and Super Bowl get-togethers. “Northwest Passages has changed our relationship with our readers on so many levels,” Curley said. “Not only making our journalism much more experiential, but also helping both our community and our newsroom better understand the importance of a local newspaper, especially now.”

StarNews

Wilmington, N.C. Circulation: 25,000 daily; 27,000 Sunday When the StarNews learned from a Pew Research study that 79 percent of people ages 55 to 64 received their news via mobile device, they knew that was an audience they had to tap into, especially since their own audiences in the same age bracket on StarNewsOnline.com was ranked low. A readership initiative was the first part of a multi-pronged approach and, while the 45 to 65 age group was the newspaper’s main focus, they spilt their audience into six groups and identified what kind of coverage was important to them. Editor Pam Sander said that every reporter was required to identify which audience they would focus on prior to writing a piece. Resources were also committed to the project. “We created a full-time position devoted to the project and $1,000 per month in freelance money for audience-driven content,” said editorandpublisher.com

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HONORABLE MENTIONS

the company’s event lineup and strengthening the company’s brand, the department also began taking on outside clients, producing sponsored content pieces for current advertising clients, spec ads, press releases and entire media campaigns. Since its creation, the brand department has grown from one to three team members, and the event lineup has expanded from one to four signature annual events and a quarterly morning networking event. In 2018, the department brought in revenue totaling nearly $200,000 and was able to donate nearly $30,000 to local nonprofits through event partnerships.

Eugene Weekly Eugene, Ore.

As a smaller news organization, the Eugene Weekly teamed up with the University of Oregon’s School of Journalism and Communication to bring together two important disciplines: investigative reporting and solutions journalism. As a result, the Catalyst Journalism Project has helped deliver stories that break news, hold people in power accountable, and shine a light on possible pathways to make the community a better place. Current stories in the works include a look at racial bias in police arrests, crimes committed against the homeless and problems with the city’s parking ticket system.

Hot Springs Village Voice Hot Springs Village, Ark.

In 2018, the Hot Springs Village Voice focused on the 55th anniversary of the assassination of President John F. Kennedy. editorandpublisher.com

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In February 2018, the paper printed the first article—an interview with former Secret Service agent Mike Howard, who was on the advance team for Kennedy’s final trip. Along with the print story, the editor recorded the interview, and the social media correspondent edited the video to create a documentary style feature that was exclusive to the website. The paper continued their JFK coverage throughout the year with interviews from several people who were there that day, and follow-up interviews with Howard. A special edition magazine was also launched. The publication was filled with exclusive photos, new interviews and local remembrances, and it sold almost 5,500 copies.

Journal Star Peoria, Ill.

In the year leading up to the Illinois Bicentennial (Dec. 3, 2018), nearly two-dozen members of the Illinois Associated Press Media Editors and the Illinois Press Association produced a weekly series of articles featuring key moments, figures, industries and events that help make Illinois unique (200illinois.com). This state-wide project was created and coordinated by Dennis Anderson, executive editor of the Journal Star, and produced and shared by 21 newspapers in Illinois and published by more than 110 newspapers statewide, as well as the St. Louis Post-Dispatch. This project was not only a readership initiative, but it provided newspapers sponsorship and advertising opportunities as well.

Congratulations

TO LEDGER DISPATCH

on being selected as one of the

"10 Newspapers That Do It Right"

FOR 2019! From the

Jackson Rancheria Band of Miwuk Indians

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10 NEWSPAPERS THAT DO IT RIGHT HONORABLE MENTIONS

Paper of Montgomery County Crawford, Ind.

Typically printed for six days a week, the Paper of Montgomery County went to seven days a week, 365 days a year more than a year ago, thanks to an online edition. This strategic move away from print began in 2013 when the paper started showing a 75/25 allocation split on all advertising bills (75 for print and 25 percent for internet). Now the equation has changed, and the split is 75 percent internet and 25 percent print. That strategy enabled the paper to start an online edition, which

was free at first, and then they started selling subscriptions to it. As a result, print and digital subscriptions have both increased tremendously.

Richmond TimesDispatch

 The StarNews staff presenting a Port City Life program at University of North Carolina at Chapel Hill.

Richmond, Va.

In 2016, the Richmond Times-Dispatch hired their first-ever staff meteorologist to reinvent a staple of news coverage and deliver a distinction in how newspapers reported on weather. To find the right person, the paper posted the job on JournalismJobs.com, but not under the “newspapers”  Recent front covers of the new Port City Life magazine

on ssociati Press A entennial is o lin Il Bic the ors and s for the Illinois dia Edit lisher’s g article r & Pub ress Me o in P it id d d v E te ro ia p m c r o o fr s fo s n rs A o e ti is o ap en ight: The Illin llowing newsp n honorable m e fo on a Do It R t a h thank th , which has w T s series paper

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Belleville News-Democrat The Chicago Defender Chicago Sun-Times Daily Herald of Arlington Heights Dispatch/Rock Island Argus Hancock County Journal-Pilot Herald & Review of Decatur Jacksonville Journal-Courier State Journal-Register of Springfield Journal Star of Peoria Lebanon Advertiser The News-Gazette of Champaign The Pantagraph of Bloomington The Paper of Dwight The Register-Mail of Galesburg Rockford Register Star Rock River Times of Rockford Sauk Valley Media Southern Illinois LOCAL Media Group Southern Illinoisan of Carbondale

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Sander. “We developed a food website and restructured the food reporter’s position to focus more on this audience segment.” This initiative resulted in the creation of a magazine called Port City Life, which is produced by the paper. The newsroom also began to create more commerce by partnering with businesses and advertisers. For example, if a business purchased a full page ad, the StarNews would host an event at that business, or those businesses could choose to sponsor an event. Some of these events (part of the Port City Life Club) include Mimosas After Dark, a Fine Vines education wine series and a signature cocktail competition. The StarNews also created a sponsorship program for the Port City Life team. It includes a visual story that combines advertising and a news article leading up to a Port City Life event. Since the events are free, those wishing to attend only need to sign-up online and that has given their newsletter a huge bump. Events and email blasts supported by business partnerships now have more than 2,000 email subscribers and 800 Facebook followers, said Sander. StarNews also offers readers the opportunity to subscribe to the (now monthly) Port City Life magazine and receive an annual digital subscription, which they hope will help reach their goals. As a result of this mission, Sander said they have more readers than ever. The 45 to 54 age group has climbed from being the third ranked audience to first place, and the 55 to 64 age group has moved from fourth place to second place. In addition, digital subscriptions have increased more than 35 percent, and revenue directly related to these efforts has reached more than $500,000. editorandpublisher.com

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HONORABLE MENTIONS

 Publisher Vince Johnson (center) and executive editor Kayla Robins discuss the growth of downtown Sumter for an upcoming video as chief digital officer Micah Green (far left) and director of video production Ty Cornett capture the conversation.

Sumter Item Sumter, S.C.

Circulation: 10,000 daily; 12,000 Sunday Although the Sumter Item was already experimenting with video when publisher Vince Johnson joined in September 2017, creating Studio Sumter took their video production to the next level. Launched in February 2018, Studio Sumter produces local

category, under the “TV/ radio” category, believing that was where a traditional TV meteorologist would be searching job listings. The paper found meteorologist John Boyer. Since he joined the paper, weather-content page views have increased from 3.2 million in 2016 to nearly 13 million in 2018. In addition, the advertising department was able to sell a two-year print and digital sponsorship package that generated $260,000 in new revenue.

Smoky Mountain News Waynesville, N.C.

Since printing its first issue 20 years ago, the Smoky

Mountain News has experimented with different revenue streams. Originally, the newsroom published special sections for local nonprofits, while selling ads for them and giving them an annual magazine to use to help them raise money. From there, the paper evolved into a company that is now the leading niche publisher in the region. The company currently produces more than 20 niche magazines each year, in addition to a sixtime a year nationally distributed lifestyle magazine and a 12-time per year real estate monthly. In 2018, the company launched another initiative: a digital advertising agency called Mountain South Media.

earned

you haven’t won this honor, you’ve

it.

Congratulations to our sister Central Illinois Lee newspaper. Your passion, dedication and drive are an inspiration to all of us. From your friends at The Pantagraph and JG-TC.

editorandpublisher.com

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Tampa Bay Times Tampa, Fla.

The Tampa Bay Times continues to see success with the 24 consumer events they currently produce annually. Among them are homes shows, boat shows, job fairs, bridal shows and senior expos. Nearly 2,000 local businesses participate in the consumer shows. The events offer one more way for the company to reach out to the local business community, building relationships all year long.

USA TODAY NETWORK McLean, Va.

To deepen relationships with its audience and improve subscriber engagement and retention, USA TODAY NETWORK launched a new onboarding and engagement program in 2018. Audience insights from the NETWORK’s enterprise Voice of the Customer program identified many of the biggest subscriber pain points and drivers of churn, which were then used to drive improvements to the customer experience through product, service, and communications enhancements. As a result, the onboarding and engagement series was designed to improve digital engagement, with a focus on informing customers of benefits such as newsletters, podcasts, mobile apps and a loyalty program. Auto bill pay enrollment increased by 22 percent, and the number of online bill payments increased 19 percent YoY in 2018, with overall self-service usage increasing 10 percent YoY.

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commercials and handles video contracts with the city, county, chamber, economic development board, school system and various other regional groups and businesses. It also produces a daily news show called Sumter Today, hosted by Kayla Robins, the paper’s executive editor. The show comes out Monday through Friday, with an occasional video on the weekend. Studio Sumter resides in a converted Halloween store near the newsroom. Using a green screen, Robins reports stories using a script written } The staff of the Sumter Item by chief digital officer Micah Green. Although Robins is the host, the time commitment really comes from director of video production Ty Cornett who does all the editing. But all the hard work has paid off. Sumter residents have embraced the show. Johnson said according to analytics from Facebook and Google, Sumter Today receives more than 500,000 video views, and it’s been profitable since day one (their current sponsor just locked in for another year). } Kayla Robins, executive editor of the Sumter Item and host of Sumter Today, “The main thing is getting stands in front of the green screen inside Studio Sumter. a sponsor before you produce it,” Johnson said. Videos focus on sharing work that went behind the videos, the excitement positive news rather than breaking news or began to build among sales reps and clients. crime stories. “The goal is to build community,” For a family-owned newspaper entering its Johnson explained. 125th year, their digital growth is a big accomRecent segments include a career day at a local plishment. In the past year, the Item also built elementary school, how firefighters train and a its own email database from less than 4,000 to tour of the new police headquarters. more than 30,000 local email addresses. One of the benefits of a small video crew is the “Combined with numerous other engagement quick turnaround. According to Green, someand growth initiatives, the results have been times it only takes 48 hours to shoot and edit a staggering—more than 250 percent overall digiquick 30-second commercial for a local advertal revenue growth and more than 40 percent tiser. One of their recent productions was a series digital audience growth year-over-year,” said of video commercials for a local menswear store. Johnson.  Johnson said once people saw the quality and editorandpublisher.com

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We are guided by truth and report it. We believe public enlightenment is the forerunner of justice and the foundation of democracy. We are professional journalists

TRUST In today’s digital world, false and distorted information are easily shared — beware of corrupt power and money disguised as sources of truth.

Newspapers strive to ensure the free exchange of information that is accurate, fair and thorough. We fear no one. E&P is a staunch supporter of the newspaper industry and is dedicated to promoting its success and well-being in the years to come. From time to time, we will print full-page ads such as this, to inspire advertising and marketing ideas — touting the importance of ethical journalism and its value to democracy.

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THE POWER OF

Togetherness In turbulent media climate, national and state press associations continue to serve as advocates and educators for their members By Gretchen A. Peck

he business of newspapers is no longer competitive. While most towns may still have a local community newspaper, very few have two. Now, the culture is more collaborative, with publishers willing to work together, and share both their challenges and successes with one another. Bringing them together are national and state press associations. They’ve felt the same struggles as their members, but they are proving to be invaluable allies in the quest to overcome them.

Delivering Insight and Ideas The Southern Newspaper Publishers Association (SNPA) dates back to 1903 when the membership was made up of newspapers across 14 southeastern states. Today, the word “southern” in SNPA’s name is somewhat of a misnomer, executive director Edward VanHorn said. VanHorn, who has been with the association for 42 years, said SNPA is enjoying “record membership.” “We have 600—mostly daily—newspapers as members,” he said. That’s up by 200 members, give or take, over the course of the past decade. That growth is largely due to the way the organization thinks about the breadth of its influence today, which is no longer defined by geography. editorandpublisher.com

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} Mississippi Press Association Convention attendees learn about flight controls from instructor Ji Hoon Heo of the University of Mississippi during a session on drone use in journalism at the 2018 annual convention.

SNPA’s membership is “quite engaged,” VanHorn said, and many travel to the Key Executives Mega-Conference each year. The event is hosted by SNPA, Inland Press Association, Local Media Association and News Media Alliance, and was held in Las Vegas last month. “With the Mega-Conference and most industry meetings, they have evolved

from being about how best to produce the newspaper to topics about how to adapt to a rapidly evolving technological and social market,” VanHorn said. “They’re also much more targeted toward new business models—like subscription growth as a revenue source—and a little less about traditional advertising.” It can be challenging for newspapers to MARCH 2019 | E & P

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Togetherness

} Tom Slaughter, Inland Press Association executive director

carve out resources devoted to professional development and travel, so the SNPA creates learning and networking opportunities to them. It’s a “P2P” webinar series, freely accessible to anyone who’d like to take part, and free of cost to SNPA members. “We produce about one every month. They’re often focused on topics related to revenue generation, cost savings, staff organization or sales,” VanHorn said. “To participate, you have to share a success story from your own newspaper, so we get all of these great ideas that come out of the video conferences.” He noted that these are practical ideas

} Edward VanHorn, Southern Newspaper Publishers Association executive director

and the reason they wanted to be a SNPA member was not because they’re close by, obviously, but they wanted to participate in our webinars.” The webinar series, known as the Online Media Campus, is produced in partnership with the Iowa Newspaper Association. The partners also offer custom-branded webinar promotions to other press and publishing association around the country. To date, VanHorn estimates that more than 28,000 people have participated in the webinars since the launch. He said membership has many other perks, such as learning and networking

“We just see our role as trying to help our members survive in a really challenging atmosphere…” rather than theoretical. For example, a webinar conference held in late 2018 had a wellspring of ideas. If a publisher implemented each of those ideas and successfully rolled them out, they had the combined potential to create as much as $790,000 to $1 million in additional revenue for similarmarket newspapers. “That’s worth your dues,” VanHorn said. “We got a membership request from a newspaper in Guam just this past week, 54 |

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opportunities, both in person and virtually, but that’s just part of the association’s value proposition. “The ‘secret sauce’ behind SNPA…is that there is a camaraderie among members that is very special. If you were looking at things from the outside, you might say, ‘Oh, that’s just another one of those professional clubs,’” said VanHorn. “But from inside the association, what you find is that when there’s a hurricane that hits the Gulf Coast,

} Andrew Johnson, National Newspaper Association president

for example, there are newspapers all over the south that rush in to rescue their comrades because they know them from SNPA.”

Selling Knowledge and Hope The Inland Press Association’s membership is said to mirror the nation’s newspaper industry as a whole. Most of the members hail from newspapers with daily circulations of 50,000 or fewer. “I’m happy to tell you that our membership is higher today than it was 10 years ago,” said Tom Slaughter, executive director. “Fundamentally, we see our job as helping newspapers, generally—and our members specifically—survive in a really dynamic, fast-changing environment that has a lot of uncertainty. We try to focus all of the programming that we do on practical ways that newspapers can drive revenue, operate more efficiently, better serve their readers. That’s our job, and every day we wake up and try to think of better ways to do a better job of it.” As with other associations, Inland is open to cooperation with external partners. Like with the SNPA, the Mega-Conference is one of their “most meaningful and most recognizable collaboration,” said Slaughter. Leveraging digital technology, the association also produces between 30 to 60 webinars each year—free to members. “We also conduct an annual member survey because we think that’s a really great editorandpublisher.com

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} Cora Weisenberger, Illinois Woman’s Press Association president

} Akili-Casundria Ramsess, National Press Photographers Association executive director

prises decides that whatever you’re selling isn’t something they need to buy anymore? That can create a life-changing event for an association.” A special challenge that associations also face is that they often don’t produce a tangible product, Slaughter said. “What we ‘sell’ is knowledge and hope,” he explained. “We try to expose our membership to best practices, so they can take home and implement in their organizations. We think that’s a huge win, and people see great value in that. We just see our role as trying to help our members survive in a really challenging atmosphere, and also have hope that there are things they can do to sustain their role in their communities as the provider of fair and balanced information.”

Adapting to Change

} Mississippi Press Association members visit in the lower level of the rotunda during a Newspaper Day at the Capitol. Front pages of all 110 member publications were on display in the building throughout the event.

way to stay in touch with what our members need,” Slaughter said. “One of the questions we ask is: ‘Have you or anyone from your newspaper participated in an Inland webinar in the past year?’And 60 percent of the people who responded to the survey said they had…Almost invariably, one of the things we hear is that people say the value of the webinars more than pays for the annual dues, and that’s a really great thing to hear if you’re the director of an association.” Predicting the future of newspaper editorandpublisher.com

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industry associations is a difficult feat, said Slaughter. “Whether you’re a state association or national association, the high pace of consolidation has a huge impact for people in the association world,” he said. “When you have a handful of owners buying up all of the available properties, it creates a really good or really bad news story. It can be good news (for the association) if you sign up one of these big chains gobbling up these properties. But if one of those big enter-

As the “voice of visual journalists,” National Press Photographers Association (NPPA) executive director Akili-Casundria Ramsess said the group is also an “advocate for the rights of visual journalists and photojournalists.” Though she has only held the executive director role for three years, Ramsess’ relationship with the NPPA dates back to college and has endured for more than 30 years. As a NPPA member, she has seen how the NPPA has played an influential part in her career development. Then came layoffs, and photographers were often some of the hardest hit. The association felt the brunt too. “Between the layoffs and the decimation of staff, it really hurt,” Ramsess said. “At our peak in the late 90s/early 2000s, we were in the 20,000 range for membership, and (today) we’re down to and hovering right at the 5,000 mark.” Sadly, membership decline has plagued the association simultaneous to the loss of revenue from sponsorships. Camera manufacturers were for many years assured sources of financial support, but that industry has seen its own fair share of consolidation and fiscal challenges. Though these are troubling trends for any association, at the NPPA “the bleeding” has been stopped, and the organization MARCH 2019 | E & P

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Togetherness is becoming much more aggressive in its marketing and outreach. Ramsess personally attends as many visual industry events as she can pack into a calendar year, and the association deploys membership drives and incentive campaigns. The NPPA launched a new website last year, and in 2015, relocated its headquarters to the campus of the University of Georgia in Athens, Ga. The university now co-sponsors and administers the association’s annual photography competition. The two organizations also partner to produce a touring workshop on how best to leverage UAVs (drones). The NPPA was instrumental in advocating for news organizations to have the FAA’s blessing to use them for newsgathering. In visual journalism, that’s been a game changer. “I used to work for the Los Angeles Times, and back then we had two helipads, so we could just jump on a helicopter. Those sorts of luxuries are gone, but now we can put a drone in the air,” Ramsess said. The association also produces courses on topics like innovation in digital technology, photojournalism, how to leverage both still photography and video, working with audio, and advanced storytelling. “Photography is more than just a technique,” Ramsess said. “And just because cameras enable even the most inexperi-

} Attendees at the Inland Press Association’s 2018 annual meeting.

tor Layne Bruce, who also serves as clerk for the Newspaper Association Managers, Inc. a professional organization of executives of state, regional, national and international newspaper associations. “I struggle to think of a title out there that’s not a full, active member,” Bruce said. “We’re proud of that, but that also presents its challenges in terms of growing income

“One of the ways we gain members is to spread the good news of community newspapers.” enced amateurs to take a picture in focus, it does not make you a photojournalist. It’s one thing to take a photo, but it’s another level to know how to tell a story visually.”

Networking and Building Careers The good news for the Mississippi Press Association (MPA) is that it has approximately 99 percent of the newspapers across the state as members, said executive direc56 |

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and revenue.” To broaden its membership base, the association has opened up membership to digital affiliates (news organizations without a print property). The association also leverages social media to market itself and to share information with members and the general public. Each year, the MPA hosts two in-person events. “Historically, the winter event is focused

on revenue and advertising, and the summer convention tends to be geared more toward editorial and general newspaper industry trends,” Bruce said. Asked how the content of these events may have changed in recent years, Bruce said that the sessions tend to be more interactive in nature, and that the speakers they engage are “sensitive to the fact that the industry still makes the majority of the money the way we always have, but have ideas on what the new sources of revenue are and how to capitalize on the changes in the industry.” While innovation and the open exchange of ideas is precisely what the association’s members say they need, it’s not the only value proposition. “I have always said that the biggest advantage to coming to one of our events is not necessarily the programming or the awards show or the great food; it’s the networking between members, and being able to share information about what’s going on in their communities and at their papers,” Bruce said. In the Midwest, the Illinois Woman’s Press Association (IWPA) has a rich American history. The organization dates editorandpublisher.com

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} One of the biggest events for the Illinois Woman’s Press Association is the Printers Row Lit Fest held annually in Chicago.

back to 1885, preceding even the National Federation of Press Women with which it’s now affiliated. Today, all professional communicators are welcomed to join—men and women—and across different industries. “We started out as an organization for women journalists, at a time when women were not supposed to be journalists,” IWPA’s president Cora Weisenberger said. “Today, traditional journalists are the smallest portion of our enrollment. We also have business communicators, people in social media and self-published authors. One way the association reaches out to “the next generation of communicators” is to administer a competition for high school students. Education is fundamental to the association’s value proposition, and it not only hosts events based around topics like the First Amendment, but also cross-promotes and co-hosts events like the annual networking event with Chicago Women in Publishing. A running theme in its educational events is a decided focus on professional development. “One thing that we are trying to combat is how to set our association apart from editorandpublisher.com

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others,” Weisenberger said. “Chicago, as a major city, has a lot of writers’ groups, and you can’t belong to them all. So what sets us apart? Career building.”

Working as an Advocate When E&P spoke with Andrew Johnson, the president of the National Newspaper Association (NNA), he was preparing to embark on some outreach travel to industry events in Minneapolis, Des Moines and Boston. “One of the ways we gain members is to spread the good news of community newspapers,” he said. As a newspaper association, NNA has narrowed its focus to support print publishers, who may also produce digital companions. “I think it’s a fantasyland to believe that in rural America you can deliver your product only digitally. It isn’t going to work,” Johnson said. The NNA’s membership currently sits at 1,823, and as publisher of three titles that serve communities northwest of Milwaukee, Johnson himself is a perfect example of a typical NNA member.

“I’m involved in my community. I’m a member of the Rotary Club. I sell advertising. I write stories. I go to meetings. I am a hands-on publisher,” he said. “I’m not going to kid you. It’s a very stressful job, and it’s hard to be successful. In my opinion, the success that I’ve seen indicates that you have to be engaged in your community.” To support its members, the NNA offers information in the form of digital communications, a print publication, an annual contest, and in two major in-person events each year (a legislative summit held in Washington, D.C. and an annual convention that combines learning, networking and a trade show component). The association functions thanks to membership dues. There’s no foundation, or a wellspring of advertising and sponsorship dollars, Johnson said, emphasizing that their main resource is not money, but their people. Advocacy remains one of the most important parts of the NNA. That was proven last summer, when Johnson (representing the NNA) joined other publishers, associations and a team of roughly 35 lawyers to lobby against the newsprint tariffs and mounted a legal appeal to a judge who would hear the case. The cooperative effort garnered the support of 99 members of Congress, some of whom came to court for oral arguments. Johnson recounted the trial as an example of how profoundly influential newspaper teamwork can be. “If we do not fight together, we would not be in business,” he said. “From the economists who helped us with the tariff trial, we got the number: 50 percent of all community newspapers would’ve gone out of business because of the tariff. But if you asked the question, ‘How important is a coalition of community newspapers?’ It’s our very life. We’re not going to make it without it.”  Gretchen A. Peck is an independent journalist who has reported on publishing and printing for more than two decades. She has contributed to Editor & Publisher since 2010 and can be reached at gretchenapeck@gmail.com or gretchenapeck.com. MARCH 2019 | E & P

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NewsPeople

Bernard A. Oravec has been named publisher of Barash Media, which includes the weekly Centre County (Pa.) Gazette. Previously, Oravec served nearly 12 years as advertising account executive and special projects manager at the Daily American, and as special publications advertising manager at the Centre Daily Times, both in Pennsylvania. He also joined Ogden Newspapers in 2004 and later accepted an advertising director position at the Lewistown (Pa.) Sentinel, where he served until promoted to advertising director at the Altoona (Pa.) Mirror in 2008. Oravec was also named publisher of the Williamsport (Pa.) Sun-Gazette in 2009.

Peter Spiegel has been appointed the U.S. managing editor for the Financial Times. He will begin his new role in April and will be responsible for leading the Times news operations in the region across all platforms. Spiegel will take responsibility for the U.S. bureau network, lead on stories and deploy newsroom resources to help drive further expansion of the company’s American subscriber base. Spiegel has been the Times editor for the last three years. He succeeds Gillian Tett, who has been appointed chair of the U.S. editorial board and the America editor-at-large. She will continue to write her two weekly columns and represent the Times at events around the world. Both Spiegel and Tett will be based in New York. editorandpublisher.com

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David Byler has joined the Washington Post’s opinion staff as a data analyst and political columnist. He will help develop prediction models for elections and write about polling, politics and public opinion in the age of social media. Byler was previously chief elections analyst and a staff writer at the Weekly Standard in Washington, D.C., where he covered presidential and gubernatorial elections, the House and Senate. Joel Christopher has stepped down from his role as executive editor of the Courier Journal in Louisville, Ky. to become executive editor at the Knoxville (Tenn.) News Sentinel. He succeeds Jack McElroy, who has retired after a 43-year journalism career. Christopher began his career in 1997 at the Wausau (Wis.) Daily Herald. In Courier Journal photo

David Noonan has been named the deputy editor of Straus News, which publishes 17 weekly newspapers in New York, New Jersey and Pennsylvania. Noonan began his career as a reporter at the SoHo Weekly News in New York and later joined Our Town. After several years as a freelance writer for Esquire, Sports Illustrated, New York Times magazine and others, he became a staff writer for the New York Daily News. Noonan went on to serve nine years as a senior writer and senior editor for Newsweek, where he headed the health and medicine editorial department. In 2011, he became the national affairs editor for Reader’s Digest. More recently, he was a regular contributor to Scientific American.

2005, he joined the Post-Crescent in Appleton, Wis. as a metro editor and later became a digital editor. In 2014, he was named vice president of news for parent company Gannett, where he was responsible for digital operations for its 10 Wisconsin newsrooms. Two years later, Christopher joined the Courier Journal. Julie Bechtel has joined BH Media Group as the company’s executive vice president. She will lead the organization’s corporate staff as well as oversee operations at the Omaha (Neb.) World-Herald. Previously, she was a group publisher for newspapers in Central Illinois. In addition, Todd Sears has been named president and publisher of the newspaper. He is the seventh person to serve as publisher for the newspaper in its 153-year history. Brenda Draheim has been named vice president of corporate finance and treasurer. She has been with the company since 1994. Josh Rinehults has been named the company’s vice president of operational finance and Gwen Olney has been promoted to corporate attorney. Rick Thorton has been named vice president of news; he has also been with the company since 1994. Josh Jordan will serve as vice president of digital, Terry Geiger as vice president of information technology and Ali Zoibi as the company’s vice president of labor relations. Bob Gabordi, executive editor of FLORIDA TODAY and chief news executive of Treasure Coast newspapers, has retired. Gabordi began his 40-year long career at the Cranston Herald in Rhode Island in 1978; however, most of his career was spent

Robin L. Quillon has stepped down from his position as publisher of the Tribune-Democrat and Times-News in Cumberland, Md. to assume the role of regional executive for a group of GateHouse Media newspapers in Florida. Quillon had been with the Tribune-Democrat for nearly 12 years and publisher in Cumberland since 2015. In 2012, Quillon served as CNHI LLC senior vice president of operations, overseeing various newspapers in several states across the country, including the Tribune-Democrat and Times-News.

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NewsPeople ACQUISITIONS Horizon Publications has acquired The Shelby Daily Globe Inc. from Scott Grove and the Stambaugh family. The company includes the Shelby Daily Globe, Willard Times-Junction, The New London Record, Firelands Farmer and the Shopper’s Helper, all in Ohio. Members of the Grove family have been active in the ownership of these newspapers for nearly 60 years and the Stambaugh family traces its interest back to 1900, when the Daily Globe was founded. Managing directors Dr. Hauke Berndt and Manuel Scheyda with investor Alexander Eck have acquired ppi Media GmbH as part of a management buyout from the Eversfrank Group. In addition, Eck will become a shareholder and will advise the management of strategic issues. With locations in Kiel, Hamburg and Chicago, the company sells integrated software solutions ranging from cross-media editorial systems to publishing workflows.

with Gannett. Since joining the company, Gabordi held a variety of reporting and editing positions in Connecticut, Ohio, West Virginia, North Carolina, Florida and Washington, D.C. He was named FLORDIA TODAY’S executive editor in 2015. Mark Cohen has been named president and publisher of Adams Publishing Group of Ohio. He succeeds Monica Nieporte, who is now president of the Ohio News Media Association. During his 30 years in the industry, Cohen was a regional chief operating officer, a vice president of advertising, and originally began his career as a writer before moving to ad sales at the Cincinnati Enquirer. From 2013 to 2017, Cohen served as publisher of the Akron (Ohio) Beacon Journal and Ohio.com. Most recently, he served as the president of Pennsylvania NewsMedia Association and MANS | Media Agency in Harrisburg, Pa. James F. “Jim” Normandin has been named the regional president of APG Media of Chesapeake, Va. He began his career in the classified department at the Fitchburg Sentinel and Leominster Enterprise, both in Massachusetts. More 60 |

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recently, Normandin served as chief operations officer of the Union Leader Corp. based in Manchester, N.H. In addition, David Fike has been named the chief development officer for the eastern division of APG for its sales CRM Initiative. He is a 26-year veteran of the Chesapeake Publishing Group, owned since 2014 by APG. He began his career at the Kent Island Bay Times in Stevensville, Md. in the sales department. Fike will also continue to serve as publisher of the Star Democrat in Easton, Md. Andrew MacLeod has been appointed president and chief executive officer of Postmedia Network Canada Corp. He was appointed president and chief operation officer in fall 2017 and this promotion follows a succession plan. In his new role, MacLeod will have direct responsibility for all aspects of Postmedia’s operations including more than 140 brands across multiple media platforms. Terry Rang has been named editor-in-chief of the Morning Call in Allentown, Pa. She succeeds Robert York, who served as publisher and editor-in-chief before joining the New York Daily News. After completing a two-year stint at a radio station, Rang became a news reporter at the

Pottsville (Pa.) Republican, where she worked for nearly 20 years, rising up the ranks to managing editor before becoming the copy desk chief at the Morning Call in 2000. Since August 2018, Rang served as the Morning Call’s interim editor-in-chief. Justin Dearborn is stepping down from his role as Tribune Publishing Co. chairman and chief executive officer. He was appointed CEO in 2016 and became chairman in 2018. The CEO role will now go the company’s president, Tim Knight who will also join the Tribune Publishing board. In addition, David Dreier, a director of the company since 2016, will take over the chairman role. Katy McKegney has been appointed publisher of the Washington City Paper. Most recently, she served as advertising director at The Hill. In her new role, McKegney will oversee the publication’s advertising sales, sponsorship programs, strategic partnerships and events. The Local Media Association (LMA) and the Local Media Consortium (LMC) have hired Julia Campbell as branded content project lead. In this new role, Campbell will test out business models with a group of publishers and expand the project to a beta group with the goal of reporting back to the industry and providing sales collateral and playbooks that publishers can use to sell in their markets. Previously, Campbell spent nearly a decade as vice president of media systems for Gray Television. In addition, she has served as director and editor at a number of local and national TV stations, including CNN. Jesse Angelo has stepped down as publisher and chief executive of the New York Post. Angelo began at the Post as a stringer for the newspaper’s gossip column. He became a staff reporter in 1999, and by 2009, he editorandpublisher.com

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NewsPeople was promoted to executive editor and was in charge of the Post’s digital operation. In 2012, he became publisher and chief executive for the newspaper. Succeeding him is chief revenue officer Sean Giancola. Julie McClure has been appointed editor of the Republic in Columbus, Ind. She will be the first woman to serve as the newspaper’s editor in its 147-year history. In her new role, she will oversee all news operations, including the website. McClure joined the newspaper in 2013 as assistant managing editor. She began her career as a reporter at the Kokomo (Ind.) Tribune before adding editing duties. She later served as an investigative reporter and features editor at the Lafayette (Ind.) Journal & Courier. Before arriving at Columbus, she was the managing editor at the News-Dispatch in Michigan City, Ind. Donna Rogers has been named the editor of the Richmond Daily Journal in North Carolina. She will be in charge of all aspects of editorial content at the newspaper, including the print edition and its website. Rogers’ 38-year career has taken her to newspapers in several different states; among them are the Cleveland Plain Dealer in Ohio, Augusta (Ga.) Chronicle and Journal Gazette in Indiana. Doug Caldwell, a 40-plus-year veteran of the industry, has retired. Most recently, he served as president and publisher of the Northern Michigan Review, the company operating Petoskey (Mich.) News-Review among other publications in the region. Caldwell took over as publisher in 2006 after working as publisher and president at the Daily American in Somerset, Pa. Prior to that, Caldwell worked as the publisher for the Ottumwa (Iowa) Courier, Du Quoin (Ill.), Evening Call, in Marion (Ill.), Daily Republican, Rensselaer (Ind.) Republican and Columbia City (Ind.) Post and Mail. editorandpublisher.com

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Ken Henry has joined the Post Bulletin in Rochester, Minn. as advertising director. Most recently, Henry served as the Rochester digital sales director for Advance Media NY, where he was responsible for expanding the company’s digital footprint into western New York. Prior to that, Henry was the advertising sales director at Messenger Post Media in Canandaigua, N.Y. Henry began his career at Gannett, where he worked for 18 years and held multiple positions, including district sales manager, special event/kiosk manager, territory manager and metro market manager. He also served as board president for the Michigan Press Association from 2016 to 2017.

ham Savage, and Peter Sharpe. Directors have been appointed to serve until the close of the next annual meeting of shareholders.

David M. Shribman has retired as executive editor and vice president of the Pittsburgh Post-Gazette to become a scholar in residence at Carnegie Mellon University. In August, he will begin an appointment at McGrill University in Montreal. Prior to starting at the Post-Gazette in 2003, Shribman served as the Boston Globe’s Washington bureau chief, assistant managing editor and columnist. He won the Pulitzer Prize in 1995 for coverage of the nation’s capital and the political scene across the U.S. Prior to that, he served as the national political correspondent for the Wall Street Journal and spent time at the New York Times, Washington Star and Buffalo (N.Y.) Evening News.

Jarrod Dicker has been named vice president of commercial technology and development for the Washington Post. This new role will involve engineering and revenue, and will focus on driving growth by developing innovative revenue solutions across advertising, subscriptions and technology. Most recently, Dicker was the chief executive officer of Po.et. He previously worked at the Post as vice president of innovation and commercial strategy.

Meghann Foye has been hired as digital content director of Parade.com. In this newly created position, Foye will direct a new team and oversee the creation and distribution of content across the site’s digital and video platforms. She will be based in New York. Previously, Foye worked at Hearst titles Redbookmag.com, Womansday.com and Seventeen. She also spent time at Bauer Teen Group and Bonnier Corp, as well as at startup Skirtingtherules.com. Postmedia Network Canada Corp. recently announced its newly elected directors of the corporation. They include: Paul Godfrey, John Bode, Janet Ecker, Wendy Henkelman, Nary Junck, Daniel Rotstein, Gra-

Jed Williams has been promoted to chief strategy officer of the Local Media Association (LMA). He joined LMA in 2016 as the company’s first chief innovation officer, where he developed and led the Chief Digital Club Program and expanded LMA’s Innovation Mission program. Jay Small, president of Cordillera Digital, will assume the position of chief innovation officer. Ron Belyea has been named chief revenue officer for Dream Local Digital. Belyea is formerly the digital director of the Sarasota (Fla.) Herald Tribune and vice president and chief operating officer of VillageSoup Media in Rockland, Maine. In his new role, Belyea will lead the internal sales team, and work with media companies and agency reseller partnerships throughout North America to drive revenue growth and value to partners and customers nationwide. He will remain based in Sarasota, Fla.  MARCH 2019 | E & P

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Although you represented the sellers in this deal, I want to thank you, Kevin Kamen, for all that you did in brokering the sale of The Wave newspaper of the Rockaways in Queens, N.Y., to my family and me. Your leadership, negotiating skill-set and knowledge of the business, market and industry served as a most valuable tool throughout the entire process. When negotiations hit a bit of a snag you were able to masterfully get the two sides together to compromise. As the buyer of this wonderful legacy newspaper, The Wave of Rockaways, I want to personally thank you for everything you did to make the sale happen. You were always professional, reasonable and did a great job! - Walter H. Sanchez - Queens Ledger News Group, NY

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MAGAZINE FOR SALE: Well-established, upscale, regional, life-style magazine focused on the Active Adult, (55+). Located in premier area outside of Washington D.C. with impressive network of contributors. Printing 18 -19K, bimonthly (6xs per year). Eleven years in business, great potential for growth, expansion and regionalizing into other areas. Complimentary copies widely distributed as well as mailed to targeted upper income households. Publisher/editor retiring but willing to participate for smooth transition. To view on line or for more information contact Pub3000@aol.com or call 410-849-3000. FOR SALE: Weekly family-owned newspaper in Michigan’s pristine Upper Peninsula that’s been reporting news, big and small, since 1896... No traffic lights…no parking meters…no big city hassles-just plenty of quiet…clean air and water…a warm community…and wide-open spaces in the “Moose Capital of Michigan” and county seat. A great place to stretch yourself as a newspaper professional, raise a family, find adventure or close out a career on your own terms. Those interested can write the Newberry News, PO Box 46, Newberry, MI 49868; email nbyeditor@jamadots.com; wrdiem@gmail.com; brokered1@gmail.com or visit newberry-news.com. FOR SALE BY KAMENGROUP.COM: Well branded NY Parents Magazine for sale. NYC weekly shopper. San Diego, CA, Charleston, SC, St Louis, MO, Tacoma, WA, Austin, TX, San Jose, CA, Boston, MA, Rhode Island, Florida & Oklahoma weekly newspapers for sale. National boating & fishing mag, NY/NJ equine magazine, SC Group of titles avail. Oregon, Ohio, Massachusetts, Pennsylvania, Kentucky, Arkansas & Texas Daily newspapers seek new owners. Outdoors title from Midwest listed. KAMENGROUP.COM • info@kamengroup.com. Discover the current market value of your publishing entity. Plan ahead and schedule your multi media financial valuation! 516-242-2857

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Phone: 800-887-1615

Help Wanted

Fax: 866-605-2323

Help Wanted

COMMUNICATIONS COORDINATOR: The communications coordinator is responsible for fostering a culture of engagement with internal and external stakeholders by creating and implementing communication strategies and content across multiple platforms. The communications coordinator will facilitate the work of the Hanley Sustainability Institute (HSI) and raise the visibility of the University of Dayton’s sustainability eﬀorts on campus, with alumni and current and possible institute partners locally, nationally and internationally. The coordinator will oversee the development and delivery of HSI’s multimedia web content, social media content, event promotions, print publications, marketing and advertising materials, and other communications. This is a 12-month, full-time, beneﬁts eligible position, reporting to the executive director of HSI, and mentoring and supervising student workers.

MARKETING DIRECTOR for Statesman Media. Central Texas' biggest and best media company seeks a MARKETING DIRECTOR to get the word out and tell the story of our advertising, circulation, editorial and digital products and people. The ideal candidate would support the company’s overall objectives by planning, directing and controlling marketing eﬀorts to maximize audience and revenue growth opportunities. The Marketing Director will establish, elevate and steer all marketing programs, sponsorships and promotions for Statesman Media and aﬃliated brands by leading the creation, production and implementation of multimedia marketing campaigns, across all platforms. They will develop advertising special sections with sales collateral, coordinate event and trade marketing, and lead marketing research studies and analysis.

Minimum Qualifications:

APPLY TODAY! Full job listing: https://ghm.applicantstack.com/x/detail/a2n5qet6w1vf

• Bachelor’s degree in journalism, communication, English, marketing, graphic design, environmental studies or related field. • Three years of experience writing and editing a variety of communication pieces and implementing communication strategies. • Proven excellent written communication skills, including accuracy and sensitivity to audience. • Capacity to supervise others and collaborate with others to create communication materials. • Experience developing and maintaining an online social presence (Facebook, Twitter, Instagram, etc.). • Knowledge of web analytics to measure effectiveness of social media and electronic marketing and communication plans. • Professional experience writing in Associated Press style or another similar style. • Demonstrated proficiency in the use of Microsoft Office suite, Google suite, Adobe Acrobat, or similar programs. • Familiarity with graphic design software, such as Photoshop, Illustrator, InDesign, or similar programs.

GateHouse Media, LLC is an Equal Opportunity Employer.

Preferred Qualifications:

Desired Skills & Experience - To be successful you will need:

• Demonstrated proficiency in the use of content management systems. • An understanding of HTML and other web development languages. • Experience developing and maintaining mailing lists for print and digital communications. • Demonstrated successful experience supervising others in the development and production of communication materials. • Demonstrated successful experience collaborating with others to develop communication materials. • Demonstrated successful experience creating audio-visual content across multiple platforms. • Demonstrated ability to interpret effectiveness of social media through data generated by web analytics and adjust communication plans accordingly. • Demonstrated successful experience initiating and seeing projects to completion. • Demonstrated proficiency in the use of graphic design software, such as Photoshop, Illustrator, InDesign, or similar programs. • Proven ability to develop and implement communication plans spanning multiple priorities. • Professional experience operating within an organization’s brand guidelines. • Experience developing, promoting and focusing brand identity. • Experience in technological or technical writing. • Experience in writing for the purpose of fundraising. • Expressed willingness to engage with Catholic and Marianist educational values.

• College degree in business, marketing, advertising or other relevant area and/or an equivalent combination of education and experience. • At least ﬁve years of experience at the publisher level or higher, including P&L responsibility, with a proven track record of high-performance and consistent results. • Substantial advertising experience in the newspaper industry, with the ability to drive digital growth and increase revenue. • Experience in digital journalism with innovative content and delivery. • Exceptional communication, leadership, relationship-building, time management and planning skills.

Applicants must be authorized to work in the US on a full time basis. All interested applicants must apply via the direct link: http://employment.udayton.edu/cw/en-us/job/496870/communications-coordinator Informed by its Catholic and Marianist mission, the University is committed to the principles of diversity, equity, and inclusion. Informed by this commitment, we seek to increase diversity, achieve equitable outcomes, and model inclusion across our campus community. As an Aﬃrmative Action and Equal Opportunity Employer, we will not discriminate against minorities, females, protected veterans, individuals with disabilities, or on the basis of sexual orientation or gender identity.

REGIONAL PUBLISHER: GateHouse Media is seeking a successful, growth-focused Regional Publisher to serve as the direct leader/Publisher for The Gainesville Sun and the Ocala Star Banner newspapers, located in Gainesville and Ocala, Florida, respectively, as well as regionally responsible for a collection of other newspapers located in Florida. The Publisher is responsible for the strategic, ﬁnancial and operational success of all phases of the enterprise. We are seeking a proven leader with excellent management skills, who is a strategic thinker and who can work with the leadership team to develop and execute plans and meet projected revenue and expense goals. Our ideal candidate has experience delivering results in both traditional and new media environments, driving digital and print advertising sales, developing ancillary revenue streams, ensuring the continued excellence of editorial content, and being involved in community events and organizations. The person should be proactive and digitally savvy.

Community & Company Description Gainesville is located in north-central Florida and is home to the University of Florida and UF’s Gators. As a university community, Gainesville is a friendly, progressive community that has been named one of the Best Places to live in the US. Ocala is located about 45 minutes south of Gainesville and has pastoral horse farms, scenic outdoor recreation venues, oak-strewn streets, and is within short driving distance from both Florida coasts and Orlando-area attractions. GateHouse Media is one of the largest publishers of locally-based media in the nation. As of August 2018, we publish 145 daily newspapers, 340 community publications and more than 570 local market websites that reach more than 23 million people each week. You’ll find our publications in 37 states. Application If you want to be part of an award-winning company that is set for growth, apply by submitting a cover letter and resume to danielle.brown@heraldtribune.com. Successful candidates will be required to complete a pre-employment drug screen, motor vehicle records check and background check. This position will offer a competitive salary, bonus opportunities and a comprehensive benefits plan that includes paid time off, medical, dental, vision, life, STD, LTD, and 401K. We are an equal opportunity employer and value diversity in our workforce.

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shoptalk /commentary Dedicated Media Companies More Important Today By Julie Doll

e are awash in information, thanks to technology that delivers endless streams of stories, opinions, pictures and videos to our TVs, phones, radios, laptops and tablets. So, with so much information, why do so many people seem misinformed? It starts at the top, with a president who made 7,645 false claims in less than two years in office, according to a tracker maintained by the Washington Post. And it continues through the U.S. population, who incorrectly believe, for example, that crime has grown much worse over the last couple of decades. It’s as if many of us have decided that separating fact from fiction is less important than reaffirming our vision of the world. And in pursuit of that vision, we think we can pick and choose what is true. On TV, radio and the internet, we choose mostly information that confirms our views. Businesses—MSNBC, Fox, Facebook, talk radio and others—have figured this out. They feed us the kind of information we like, and at the same time minimize information we don’t want to hear. Our preferences extend to even what we consider to be news and our interpretations of events that happen around us. When a meteorologist in Rochester, N.Y., for example was rushing through a TV broadcast and said “Martin Luther coon” instead of “Martin Luther King,” some people reacted with immediate fury. On Facebook, Twitter and other social media, they demanded Jeremy Kappell be fired. Within hours the incident had exploded into a show of worldwide outrage. It didn’t matter that network star Al Roker or the daughter of Martin Luther King cautioned that perhaps an on-air flub

was just a flub, not a racist rant. Kappell was fired. In Kansas, a video of a white man kicking a black toddler at a Wichita Dillon’s store also went viral and was cited as another example of rampant racism. Reporting by the Wichita Eagle showed the suspect had a long history of mental illness, crime and drug addiction. Mainstream media did a good job of providing context and understanding to the event. But on social media, the narrative that this was a hate crime with a racist targeting a toddler continued. Any good journalist will tell you that first impressions are often wrong. Our assumptions about what happened—and why—are often refuted once we learn more about the incident and the people involved. Giving people time to sort through allegations and facts means withholding judgment, even as we report on an event. Too often now, media and the public rush to condemn a person and denounce an action. We assume an incident is confirmation of what we already believe. It’s a big reason why inaccurate information continues to warp our national discourse. A recent study of Facebook found that Americans older than 65 were more likely to share false news than younger users. And that older conservatives were more likely than liberals to pass along false stories. The researchers, however, suggested that sharing misinformation wasn’t much of a problem because only 9 percent of those studied did so. That may not seem like much to a university researcher, but if, as an editor, 9 percent of my reporters were making up the news, I would think I had a big problem. Further, the researchers studied the

Any good journalist will tell you that first impressions are often wrong. Facebook accounts of people who allowed them access to their profiles and histories. Their report doesn’t account for those who refused access, which likely included those who intentionally spread misinformation, for free or for money. Americans shouldn’t expect Facebook or other social media companies to separate fact from fiction for them. The companies have neither the expertise nor the profit motive to do so. Instead, Americans need to become better threshers themselves, sorting chaff from grain. No media outlet is perfect, but those that devote professional resources to the task are better than those that don’t. Those that quote people by name and title, and who cite sources for their information are better still. News is vital to developing informed opinions, but to do the job right, we need information that is solid and reliable. Not just fodder we want to hear. 

A former editor and publisher, Julie Doll worked at newspapers in Kansas, California, Indiana and New York. Her 35-year career included posts with the Harris, Gannett and McClatchy groups, as well as a couple of independent papers.

Printed in the USA. Vol. 152, No 3, EDITOR & PUBLISHER (ISSN: 0013-094X, USPS: 168-120) is published 12 times a year. Regular issues are published monthly by Duncan McIntosh Co. Inc., 18475 Bandilier Circle, Fountain Valley, CA, 92708-7000; Editorial and Advertising (949) 660-6150. Periodicals postage paid at Fountain Valley, CA 92708, and additional mailing offices. Postmaster: Please send address changes to: EDITOR & PUBLISHER. P.O. Box 25859, Santa Ana, CA 92799-5859. Copyright 2019, Duncan McIntosh Co. Inc. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise, without the prior written permission of the publisher. Subscription Price: U.S. and its possessions, $99.00 per year, additional postage for Canada & foreign countries $20.00 per year. Single copy price $8.95 in the U.S. only; Back issues, $12.95 (in the U.S. only) includes postage and handling. Canada Post: Publication Mail Agreement No. 40612608. Return undeliverable Canadian addresses to: Bleuchip International, P.O. Box 25542, London, ON N6C 682. Subscriber Services (888) 732-7323; Customer Service Email: circulation@editorandpublisher.com.

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