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October 2018 FOLLOW US ON
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A Section
Features
Departments
BRIDGING PERSPECTIVES
Don’t Quit Your Day Job
CRITICAL THINKING
Abridge News provides readers with a variety of op-eds on trending topics p. 8
What do newspapers gain by having their journalists appear on TV and radio? . . . . . . . . . . . . . . . . . . . . . . . . p. 32
To stop misinformation from spreading, who should be supervising fact-checking sites? . . . . . . . . . . . . . . . . . . . . . . . .p. 15
Special Delivery
DATA PAGE
How newspapers are rethinking the online user experience . . . . . . . . . . p. 38
The Right to Know
TV news profitability over time, decline with newspaper newsroom employees, how Facebook can reduce fake news . . . . . . . . . . . . . . . . . . . . . . . . . . p. 18
Ongoing legislative battles put public notices in peril . . . . . . . . . . . . . . . . .p. 44
PRODUCTION
BACK TO LIFE The Scottsdale Progress is reborn after closing down nine years ago . . . . . p. 9
MAKING PROGRESS More newsrooms are creating diversity and inclusion positions to change culture . . . . . . . . . . . . . . . . . . . . . . . . p. 12
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Is it time to resell innovative ideas to advertisers? . . . . . . . . . . . . . . . . . . .p. 26
PART OF THE ACTION The Spokesman-Review finds success with local events, engaging with readers . . . . . . . . . . . . . . . . . . . . . . . p. 13
NEWSPEOPLE New hires, promotions and relocations across the industry . . . . . . . . . . . . . p. 51
OUT OF THE ASHES
SHOPTALK
Vermont Standard rebuilds after office fire thanks to community support p. 14
What to teach journalism students when their field is under attack? . . . . . . . p. 58
PHOTO OF THE MONTH Joseph Ahlquist/Rochester Post Bulletin . . . . . . . . . . . . . . . . . . . . . .p. 16
Columns INDUSTRY INSIGHT
BUSINESS OF NEWS
DIGITAL PUBLISHING
Newsroom collaborations go from novelty to necessity . . . . . . . . . . . . . . . . . . . .p. 20
Newspapers should invest more in First Amendment battles . . . . . . . . . . . p. 22
How Emily Ristow was able to turnaround the Milwaukee Journal Sentinel’s social media strategy . . . . . . . . . . . . . . . . p. 24
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editorial
What’s a Journalist?
I
n August, the Atlantic published a piece by Sophie Gilbert titled “The Lazy Trope of the Unethical Female Journalist” that called out Hollywood’s treatment of women reporters. Gilbert gave several examples of how female journalists are negatively portrayed on television and in movies. Women with drinking problems. Women who sleep with their bosses. Women who sleep with their sources. Women who break ethical boundaries. Women who are pretty much lousy at their jobs. “In her 2016 book,” Gilbert wrote, “(Sarah) Lonsdale writes that there’s something uniquely damaging about portraying women journalists as being willing to trade sex for stories. On the one hand, it undermines their profession further in the public eye. On the other, it further isolates them from their male counterparts, and underlines the suspicion that they’ve earned their positions illegitimately.” On social media, many women reporters agreed with Gilbert’s article. They don’t all sleep with sources; they understand journalism ethics, and they all take pride in the work they do. After I read Gilbert’s article, it made me think about how Hollywood has shaped what we think of journalists and their image. The majority of these journalism-centered films and TV shows are filled with clichés, tropes and stereotypes: the gruff editor chewing a cigar and shouting about deadlines; the reporter who’s always hungover; the journalist who seduces her source in order to get an exclusive interview…the list goes on. Even I’m not immune to what Hollywood offered. I grew up watching the Superman movies in the 1980s, so the first journalist I ever looked up to was Lois Lane. Although Christopher Reeve played the Man of Steel, my starry eyes were on Margot Kidder, the
We have to shape our identities and write our own stories.
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actress who portrayed the strong-willed Daily Planet reporter. She was tough; she went after her story; and she didn’t give up. As a kid, I thought reporters lived a glamorous life. They had fancy apartments, they traveled to exotic places and they got to talk to interesting people about interesting things. Some reporters do achieve celebritylike status, but in general, most of them are just “ordinary” men and women working long hours and telling stories in their local communities. I didn’t realize that until I was out of college and working at my first newspaper job, and let me tell you, I didn’t feel like Lois Lane when I was sitting through city council meetings or interviewing high school students about their latest musical production. It wasn’t glamorous, but somehow I knew it was worth it. Today, it’s not just Hollywood trying to write the narrative on what a journalist should be or look like. In last month’s editorial, I discussed how dangerous it was for the president to use words like “enemy of the people” when he spoke about the press. In late August, a California man was arrested for making threats to the Boston Globe newsroom, calling them exactly that—the “enemy of the people.” According to the Associated Press, the man was charged for making 14 calls to the Globe newsroom between Aug. 10 and Aug. 22, after the paper’s editorial board asked other newspapers in the country to come together and stand up against Trump’s attacks on the media. In one of those calls, he threatened he was going to start shooting people. “While it was unsettling for many of our staffers to be threatened in such a way, nobody—really, nobody—let it get in the way of the important work of this institution,” a Globe spokesperson said. And that should be the real story of what it’s like to be a journalist—men and women who let nothing get in the way of doing their work. We can’t let Hollywood portray us as devious or unethical, and we can’t let the president portray us as the enemy or the villain. We have to shape our identities and write our own stories. –NY
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Enter online at: editorandpublisher.com/10newspapers Our March issue will profile what we have long labeled “10 Newspapers That Do It Right.” Never meant to be a “10 Best” list, instead it spotlights select newspapers that have earned a notable achievement in at least one particular area, carried out a successful innovation, implemented cost-savings procedures, or developed programs that have generated revenues or increased circulation. The objective of the story is to bring ideas together and share the best and the brightest in one comprehensive feature. All ideas are welcome.
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comments ))) based on your personal wishes. A headline on the front page of the Waterloo-Cedar Falls Courier/Washington Post following the presidential election read like this “Iowa Electors Remain Loyal to Trump,” but not a word about how Iowa electors did their job. And this is just one glaring example. I love newspapers, and have since delivering the Boone News-Republican, but when you continue to replace real reporting skills with partisan wishes, the press will continue to decline. I’ve never complained when they raise my subscription fees, but lately, I feel like I’m paying too much to have the crossword puzzle delivered to my home each day. Straight, accurate, fair reporting will turn the tide. JERRY A. PLATTER
Submitted on editorandpublisher.com
Make Sure Your Reporting is Newsworthy There was a time when a journalist was the most trusted man in America. And that man was Walter Cronkite. (“Critical Thinking: How Can Journalists Create More Unity Against Trump’s Anti-Press Tactics?” August 2018) He wasn’t alone. There were other news commentators like Chet Huntley and David Brinkley, who were almost equally trusted. Not to mention numerous local news commentators who people turned to find out what was happening. The network news was serious business at the time. Not the flashy programming you see today with lots of graphics, teasers before the commercial breaks, and attractive, wellcoiffed news anchors with gleaming smiles, engaging in mindless banter between news stories. That was before the networks wanted to win the audience share for news segments. News was more or less a public service and not just more entertainment. I don’t know if we can ever return to those days, but we need to elevate the standards once more. News is not entertainment. It’s not supposed to be about sensationalism. It’s not about character assassination. It’s not anything goes as long as you get the story first in all of its gory, nasty details. Journalists knew about Kennedy and his extramarital affairs, but it was kept out of the press. Should it have been? Would it have done more good than harm? It’s hard 6 |
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to say. But when you report everything then important stories tend to get lost in all of the noise. When we’re fed a constant stream of news over our mobile devices, television, and email, we feel overwhelmed and we just get anesthetized to it all. In the days of Cronkite, we had half hour segments of news at dinner time and late in the evening. With the constant news cycle we have now, the news agencies seem to be scrambling for stories to fill the void. Many of those stories are not newsworthy and leave people with the impression that journalists are overly concerned with the mundane and the banal. We need to make sure that reporting is relevant as well as newsworthy. TERRY FLANAGAN
Submitted on editorandpublisher.com
Biased Reporting Hurts Newspapers It seems, once again, you’ve got it wrong. (“Critical Thinking: How Can Journalists Create More Unity Against Trump’s AntiPress Tactics?” August 2018) You’re trying to make out that the president started this feud when from the very beginning the few remaining readers have been treated to misleading headlines, slanted, biased “reporting” and insinuations. Your headlines are full of guesses: “Could Cause, “Might Create,” “Some Think That,” all designed to cast doubt and seemingly predict some disaster
Journalists Should Focus on Presenting the Truth It’s not at all our job to take down the president—and the journalists I know are not interested in that. (“Critical Thinking: How Can Journalists Create More Unity Against Trump’s Anti-Press Tactics?” August 2018) We’re interested in digging out factual stories and telling them honestly and courageously. But this is important: That doesn’t mean doing things the same old way. Confronted with a president who very often misrepresents reality—sometimes indulging in obvious lies—we have to make sure we are not magnifying those falsehoods. False statements, even by the president, should not be amplified in headlines, leads of stories or the top of broadcasts. Yes, what the president says is—by definition— newsworthy, even if his statements come in the form of tweet storms. But we should be careful to stay with our primary purpose: to find and present the truth. C.L.
Submitted on editorandpublisher.com
Send us your comments nu.yang@editorandpublisher.com “Comments,” Editor & Publisher, 18475 Bandilier Circle, Fountain Valley, CA 92708 Please include your name, title, city and state, and email address. Letters may be edited for all the usual reasons.
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TRUTH Newspape s pu u h on and cen e
E&P s a s aunch suppor er o he newspaper ndus ry and s ded ca ed o promo ng s success and we -be ng n he years o come From me o me we w pr n u -page ads such as h s o nsp re adver s ng and marke ng deas — ou ng he mpor ance o e h ca ourna sm and s va ue o democracy
the A section VOLUME 151
FOR THE MONTH OF OCTOBER 2018
ISSUE 10
> Look Ahead
Bridging Perspectives
Abridge News provides readers with a variety of op-eds on trending topics By Rachael Garcia
}
Recent topics covered on Abridge News.
F
ollowing the political discourse of the 2016 presidential election, Abridge News was created to offer a way for people to consider differing views without the inevitable shouting matches. Although the site showcases contrasting views, it is meant to be an ally and partner for traditional newspapers and journalists to help frame their content in a broader context. Laura Carpenter, one of three co-founders, said she was “sick of people—on both ends of the political spectrum—stereotyping without taking the time to understand and empathize.” To help combat stereotyping news from opposite political sides, the website enables readers to see topics from different perspectives, “creating a space for people looking to escape the echo chambers and filter bubbles,” said Carpenter. The website achieves this by providing readers with facts and a variety of curated op-eds on a trending topic every day. The small team of three (which also includes David Byas-Smith, co-founder and chief technology officer, and Kristine Sowers, co-founder and editorial lead) focus on one topic a day so they can properly produce
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vetted, highquality, and relevant work, but as the team grows, the amount of content will scale proportionally. Each topic is introduced with a set of relevant facts that aims } Abridge News founders: (left to right) Kristine to provide Sowers, editorial lead; David Byas-Smith, CTO; and users with a Laura Carpenter, CEO. brief, objective framework. The spectrum feature allows users to get an overview of perspectives by swiping left or right to navigate the different views. Abridge News doesn’t use an algorithm; the team hand-picks every piece. To label the spectrum, they uses research on the topic to decide if it is political, featuring left and right-leaning arguments, or non-political, with more non-partisan stances. “To ensure we choose the best possible articles, we read anywhere between 15 to 40 different articles before deciding which four to feature,” said Carpenter. To narrow the list, they find the most thoughtful, fact-filled op-eds with views farthest from each other, and then they choose two that fall between. This is all based on content and not according to its publication’s reputation. “We want to be the go-to platform for independent thinkers who want to understand what others think about important issues and contribute their own points of view,” said Carpenter. The team plans to launch an Abridge News app (iOS and Android) this fall, a content campaign for the 2018 Midterms and an Abridge News Ambassador’s program. “There is already an extraordinary amount of thoughtful, responsible journalism out there,” Carpenter said. “We just believe something is needed to bridge the divide between different audiences. For more information, visit abridgenews.com. editorandpublisher.com
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the A section
Back to Life
The Scottsdale Progress is reborn after closing down nine years ago
} The first issue of the revived Scottsdale Progress was printed on Sept. 16. Pictured is a front page template from this summer.
W
hile most newspapers are folding due to imposed tariffs and hedgefund owners hollowing out newsrooms, it’s hard to conceive that a paper could come back from the dead—but the Scottsdale (Ariz.) Progress did. In 2009, the Progress closed after 60 years of publication, and in a city with a quarter million people, residents felt they had lost something valuable. But nine years later, Times Media Group performed CPR on the paper and brought it back to life. The first issue came out last month and can be found on scottsdale.org. The free weekly is published every Sunday. Steve Strickbine, Times Media Group (TMG) president and publisher of the Progress, said, “When I started Times Media Group 20 years ago, it was based on one core principle: } Steve Strickbine People want to know what’s happening in their community
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on a deeply local, heartfelt level. Based on that need—and the opportunity to create value for our readers and our advertisers—we decided it was the right time for the Progress to be reborn.” TMG has always bet against the adage that local newspapers are dead. And Strickbine said they’ve been successful because of it. “Is it a challenge? Of course it is. We need to work harder than the big metro newspaper; we need to be leaner and more efficient,” he said. “We need to find stories that perpetually get missed and we need to offer our advertisers more relevant, more engaging advertising opportunities. But if we do that, history tells us we will win.” Their business model isn’t new either, rather they’re in the business of proving one thing to advertisers—that they have an engaged audience in Scottsdale. “We’re not trying to reinvent the wheel in terms of advertising. Instead, we’re offering the right wheel to people who need it,” said Strickbine. He added that if they are able to prove to advertisers that they have an engaged audience advertisers will fill up the print edition and lock down the key spots on the website. The newsroom includes two reporters, a managing editor and freelance journalists that will cover city hall, and write about local residents, arts and culture, historical perspectives and more. In addition, Strickbine said the goal for the Progress is simply to deliver well-reported local news and good storytelling to their readers and, by doing so, create value for readers and advertisers. Strickbine and TMG have built successful weeklies across metro Phoenix by doing one thing really well: listening to their readers and digital visitors. “Over and over, they tell us they want to know about their own neighborhoods, their own neighbors and their favorite local business,” Strickbine said. “Our readers aren’t looking for news about the Trump administration or last night’s Diamondbacks’ score. They want to know what’s happening two blocks away on Scottsdale Road.”—RG
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the A section From the Archive OF THE MONTH Newspapers are no stranger to creating innovative moneymaking ideas. In Dubuque, Iowa, the Telegraph Herald has published and sold local history books and produced a video series on sports. But it’s their most recent idea that captured our attention—an escape room. The project is operated as a purely profit-driven venture separate from the paper. The idea came from Dan Bellows, the Herald’s maintenance manager. Bellows pitched the idea to Tom Woodward, chief executive officer of Woodward Communications, the paper’s parent company, after he experienced his first escape room while on vacation. After pitching the idea to Woodward, the two created a business plan in 2017 and decided to house the rooms in a company-owned building. From there, Bellows and the paper’s publisher, Steve Fisher, and his staff visited escape rooms in Tennessee and Georgia and studied how they were successful. When the staff returned, they brought their new knowledge and went straight to the drawing board. While most escape room owners can order kits to construct their rooms, the Herald staff designed their three rooms from scratch: “Motel Mystery,” “Casino Heist,” and “Race to Treasure.” In an escape room, players have to solve puzzles and riddles during a set time limit in order to escape. The game usually follows the theme of the room. The rooms opened in early November 2017 and in the first three months of operations, about 3,000 people visited the site, according to reports. The rooms are managed internally, and since escape rooms thrive off very little overhead and with entrance fees ranging from $20 and $30, the Herald has turned a profit within a few short months. For more information, visit escaperoomdubuque.com. —RG
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Aurora Lopez, one of 25 San Diego Union and Evening Tribune classified advertising “sales-girls,” is all smiles as she takes a call. She knows she is smiling because she has a mirror in front of her at all times to insure the smile. This photo originally appeared in the March 9, 1963 issue of E&P.
> Wise Advice “Knowing what you know now about breaking a big story in a small newsroom, what would you do differently?” “They’ll never talk.” That thought often crosses my mind when I’m working on daily breaking stories or long-term investigative pieces. In nearly every story, Spencer Remoquillo there’s a source with an interesting story or perspective, but you see no reason they would ever share it with you. I know it’s the sources who reporters think will never talk that make a good story a great one. It’s worth the extra time to track them down for a
comment. If the deadline has passed for a daily story, follow up with the source the next day. Their story may lead to more information for a follow-up or be compelling enough to stand on its own. And even if sources won’t talk on the record, they may share information privately. At times this can be frustrating, but it can still be helpful. Their story can provide a broader understanding of a situation, help fill information gaps in heavily redacted public records or lead to additional public record requests. The rule of any journalist is not to assume anything, so don’t assume someone won’t talk. Ask them. They may surprise you.
Spencer Remoquillo is a watchdog reporter for the Lancaster (Ohio) Eagle-Gazette, part of the USA Today Network. Remoquillo has spent her career at rural newspapers with the intent of investigating and breaking big stories in small communities. editorandpublisher.com
9/18/18 12:17 PM
the A section
J-School
Tornoe’s Corner
or
37%
majored in journalism in an undergraduate program
15% 9% 39%
attended a journalism graduate program did both
did neither
Based on 1,136 people polled by Nieman Lab on Twitter
LEGAL BRIEFS Los Angeles Times Sues City for Mayor’s Security Financials The Los Angeles Times recently reported it had filed a lawsuit against the city of Los Angeles because it refused to hand over records of how much Mayor Eric Garcetti’s spent on security for out-of-state trips. The lawsuit alleges that the city is in violation of the California Public Records Act and the California Constitution by not providing information on where taxpayer dollars are being allocated to for his security detail. The Times has asked for a court order to make the city turn over any information that is not exempt from public disclosure. The Times reported that
the mayor has spent nearly a third of this time out of state in the previous 12 months. Times reporter Dakota Smith made a request in August 2017 and in April this year to acquire detailed information about the expense of providing security for Garcetti and his family on their travels. However, the LAPD declined to provide information, stating that it could put the mayor and his security team in danger. Both times, the city told the Times it would hand over records to them, only to reject the case soon afterward, according to the lawsuit.
Judge Grants Asbury Park Press Access to Secret Police Records of Convicted Former Sergeant As reported by the Asbury Park (N.J.) Press, after suing for public access, the newspaper was given access to more than 600 pages of secret police records on former Sgt. Philip T. Seidle, who was convicted of fatally shooting his ex-wife in 2015. Seidle was the subject of 26 internal affairs reports over two decades before he killed his ex-wife with his police service weapon. According to the Press, the police department disarmed Seidle at least once due to a domestic issue, and he also voluntarily handed over the gun in an attempt to retire, but the department rearmed Seidle and he returned to duty less than a year before the shooting. In making her decision, Superior Court Assignment Judge Lisa P. editorandpublisher.com
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Thornton referenced an exclusive Press interview with Seidle that shed light on a decades-long history of domestic issues. The Press published a story on Seidle as part of “Protecting the Shield,” a series on police accountability that prompted the state attorney general to make changes to police oversight policies. Thornton directed attorneys for the police department and the newspaper to discuss redactions to the documents, including the names of victims. She also determined that the unique facts of this case warranted the release of the police records and stressed that her ruling was limited to this case.
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the A section
Making Progress More newsrooms are creating diversity and inclusion positions to change culture
I
n 2017, the American Society of News Editors revealed that minorities comprised only 16.55 percent of employees reported by all newsrooms in its annual diversity survey, compared to 16.94 percent in 2016. If that trend continues, the lack of diverse voices in newsrooms will continue down a troublesome slope. But some newsrooms are creating roles to address this issue. In July, the Philadelphia Media Network promoted Michael Days to a newly-created role of vice president for diversity and inclusion. In his position, Days is in charge of three pillars: looking internally at how the company hires, trains, and uplifts staff for upward movement; how the company is viewed externally; and looking at what programs they participate in. Days believes that the information that the organization puts out should be reflective of their respective communities, and because Philadelphia is becoming more diverse, his position has never been more necessary. “We don’t have the luxury of just putting information out there anymore and having people believe in it—they need to believe in 12 |
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us as a reliable and diverse source,” he said. “Externally, we have to be really deliberative. Letting people know we view ourselves as one with the community.” He added that they are involved in popup job fairs, listening sessions with readers,
} Martin G. Reynolds
} Michael Days
and when they do business with others, they make sure they partner with an array of business-owners that are from different backgrounds and ethnicities. “We’re making progress in the newsroom,” Days said. “We certainly aren’t near the ethnicity and gender demographic for
the city proper though.” But in the last year, PMN has hired six emerging journalists of color. “We’re trying to prepare for ourselves for the present, and diversity is a key piece of that.” Martin G. Reynolds, co-executive director at Maynard Institute for Journalism Education, is partnering with PMN to help newsrooms reflect on diversity in news organizations. “Journalists aren’t blank slates, we have our own biases,” said Reynolds. “(Journalists) need to realize they have a news organization on the line as well as a community.” At the Poynter Institute, Doris Truong was recently promoted to the organization’s first director of training and diversity. She evaluates, executes and creates Poynter’s training programs and recruits more diverse participants and instructors. “I’m here to help foster diversity across the journalism landscape,” she said. “But I’m not the first person with diversity in their title.” Both Truong and Days are embarking on
} Doris Truong
the same mission—more inclusive reporting in newsrooms. “Organizations that actually value diversity and different perspectives are a hard thing to institute,” said Reynolds. “But it can affect change in the editorial process.”— RG editorandpublisher.com
9/18/18 12:17 PM
the A section
Part of the Action The Spokesman-Review finds success with local events, engaging with readers
A
s a way to build and maintain audiences, the SpokesmanReview in Washington has found success with audience participant events. In a recent INMA blog, the paper’s director of sales and marketing Kathleen Coleman wrote about the two successful events. Their aim was to engage audience groups 55 years and plus, and foodies young and old. The first event was the Active Living Expo, which was held for the first time last year. It attracted 303 attendees. The event included health presentations and expo booths, with demonstrations ranging from a local cardiologist, yoga instructor and an elder law specialist. The booth sponsors
ranged from private golf clubs open to public memberships to assisted living centers and local wineries. The larger and more popular event (it attracted 509 attendees) was the Dorothy Dean Home Cooking Show over Mother’s Day weekend. The event was named after the former face of the Spokesman-Review’s
home economics department, Dorothy Dean, who published recipes and operated a test kitchen from 1935 to 1983. The show included a live-cooking stage featuring local chefs and food business owners. Finalists from the cooking competition show “Top Chef” and other notable cooks and authors conducted food presentations on the main stage, and expo booths sold locally brewed coffee, caramels, kitchenware and more. Tickets for both events were only $5 per attendee and a portion of ticket sales benefited local charities. The Spokesman-Review is already booking dates to repeat both events in 2019 with a majority of sponsors also returning, according to Coleman.—RG
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Ideas that work
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the A section
Out of the Ashes Vermont Standard rebuilds after office fire thanks to community support
Firefighters carry out computers so the newsroom could continue working in the town library
One of the largest fires in the town’s history destroyed the Vermont Standard’s office in July. 2
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Vermont Standard Page 1A
OODSTOCK W OUR
Vermont 165 Standard Thank You $1.00
TH
YEAR
1853 SeSquicentennial 2003
Voted Best Small Weekly Newspaper In New England
Vol. 165 — No. 29
bring crosshair to bottom of shaded box
T
here’s a long withstanding tradition in Woodstock, Vt.: the local paper, the Vermont Standard, has never missed a week of publishing in its 165 years, even after two massive floods and three large fires. The tradition continued this July when the Standard lost its newsroom in a fire. The paper was still able to get that week’s issue out, only half a day late and three days after the fire destroyed their office—all thanks to their community’s generosity and eagerness to help. One of the largest fires in Woodstock’s history started early on July 16. A total of 17 fire departments responded to the scene to find that the building that contained the Standard, along with apartments and other businesses, up in flames. Immediately, residents asked publisher and owner Phil Camp how they could help, but the paper knew what to do next—just keep working. “We made a promise to our community that regardless of floods or fires, we were going to continue reporting,” Camp said. He added that being a dedicated journalist is hard work and requires risk. “It’s no longer a nine to five, five day work week, and it can be dangerous at times.”
Black Cyan Magenta Yellow
Friday July 20 2018
Devastating fire rallies regional response By Eric Francis
Standard Correspondent
After dealing with the impact of one of the biggest fires in Woodstock’s history, firefighters and impacted businesses felt the collective embrace of their neighbors throughout the week. “In Woodstock we rally when things like this happen and support each other,” Mon Vert Cafe owner Sam DiNatale said Tuesday, as she reopened her business to customers after having been closed for the full day on Monday by the fire across the street. On Monday, firefighters arrived at the scene at about 3:30 a.m., and, throughout the day, a total of 17 fire departments responded during a sweltering day of over 90-degree heat. The fire raged through the building that contained Pi Brick Over Trattoria, the Vermont Standard and Collective-the Art of Craft, as well as apartments in the rear of the building. The apartment tenants made it out safely and received assistance from the Red Cross. The restaurant, the apartments and a portion of the Vermont Standard offices were destroyed in the blaze. The remaining portion of the Vermont Standard and the Collective sustained minimal smoke and water damage, according to Woodstock Fire Chief David Green. The fire caused an estimated $1 million in damage, as confirmed in a statement from fire officials Thursday morning. On Monday morning as the fire still raged, DiNatale came to work at 5:30 a.m. on Monday to find Central Street covered with hoses and the See RESPONSE - Page 6A
Probe into blaze cause continues Woodstock firefighter Remy Bacaicoa helps carry out artwork from Collective-the Art of Craft at the scene of the Central Street fire Eric Francis Photo in Woodstock on Monday morning.
Restaurant owner ponders next steps after fire By Eric Francis
Standard Correspondent
The owner of Pi Brick Oven Trattoria, who spent years as a server at The Prince and The Pauper and then at Pi before she took over the business three years ago, said she is still in shock and “trying to figure out what the next steps are.” “I love the restaurant, and I poured my heart and soul into it,” Callander
said during a late evening interview Tuesday, noting, “It’s not just me that is affected. There are a lot of other people that work there.” Depending on the time of year, Callander said employment at Pi can range anywhere between 12 and 20 staff, cooks and servers at time, making it one of the larger employers in the core of the downtown. Callander said she was awakened
at her home in Windsor first thing Monday morning with the news that her business was on fire. “My sister-in-law texted my husband with a picture off of Facebook,” showing the fire, Callander said. “It was the worst way to wake up. My heart has been in my stomach ever since that moment.” Approaching Central Street,
Callander didn’t stay long. “My mom drove up with me, and we parked by the Iron Bridge and then walked in through the alley by the Post Office where we were met by a woman from the Red Cross,” Callander said. “I watched for about 20 minutes, and then I just couldn’t watch any more. There were just too See PONDERS - Page 6A
By Eric Francis
Standard Correspondent
The largest fire to hit downtown Woodstock in decades was reported at 3:15 a.m. Monday morning by a passing motorist who spotted flames roaring out the windows of the Pi Brick Oven Trattoria at 49 Central Street. Throughout the morning, as the flames spread upwards into two apartments and impinged upon the offices of the Vermont Standard newspaper and the Collective – The Art of Craft, more and more firefighters and equipment arrived to help from as far away as Rutland City and Hanover, New Hampshire – eventually bringing dozens of trucks from 17 fire departments to the scene. The fire appeared to have begun in the small corner office used by Pi which faced the intersection of Central and High Streets, according to Vermont State Police fire investigators who said they were able to rule out See PROBE - Page 6A
Chef Brad’s Ottauquechee Simmons embraces hands-on leadership role “Crazy Side” Plumbing & Foodtruck Heating Inc.
is now proudly installing
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The Woodstock Foundation announced that David M. Simmons was named as president, in addition to his role as executive director of the Billings Farm & Museum, on July 1, 2018, a decision that, Simmons said, leaves him feeling honored to be entrusted with leading its outstanding staff, to continue to shape and expand the visitor experience, and to extend the already notable stature of its Jersey herd and products. Simmons joined BF&M in 2014 as museum vice president; in 2016 he was named executive director. Prior to coming to BF&M, Simmons was director of the 240-acre Wade House Historic Site, owned and operated by the Wisconsin Historical Society. He led a multi-milliondollar expansion during his eight years at Wade House. Simmons has degrees from Duke University and the University of Pennsylvania, and lives in Woodstock with his wife, Bookstock Author Coffee Talks at Bentleys Sunday, July 29th @ 10am & 11am
Barbara. Simmons graciously agreed to an extensive interview recently with the Vermont Standard in which he explained his vision, his dual role as president and executive director, his relationship with the staff, the public face of Billings Farm & Museum, and what makes him unique: Standard - The mission statement of Billings Farm & Museum is “Inspiring and engaging generations through shared stories of Vermont’s rural culture and our continued practice of responsible agriculture.” Creating a vision seems to come hand-in-hand with having a strong and thorough understanding of the organization’s mission. As the new president and executive director, what is your vision? Simmons - It’s important to have a statement that we can look to, uphold and to guide our daily work. We hope our visitors will come away inspired on many levels – Open Daily • Lunch • Dinner • Cocktails Craft Brews • Private Parties • Gift Cards
FANTASTIC LIVE MUSIC
David M. Simmons by our cultural story, landscape, and the continuum of managing and stewarding this piece of land. We want to be a place that moves beyond a ‘we talk, you listen’ enterprise to one where there’s a shared dialogue between staff and visitors.
Engagement takes many forms, from tactile to demonstration to minds-on conversation with our interpretative and farm staff. Through a range of experiences, we seek to most effectively reach and touch our multigenerational audience. BF&M staff embrace a set of values that include integrity, respect, ingenuity, hard work, service, and sustainable practice. Borne out of these values and mission, our vision is to be relevant – providing connections between past, present, and future – and to be an ever-changing, fun, memorable and meaningful experience for all. Embedded in everything we do is a strong tradition of excellence, which we aspire to translate into our being among the top outdoor history museums in the country. Standard - The role of president and executive director entails hiring and managing the rest of the staff of which there is a core of 20 and an See SIMMONS - Page 6A
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Celebrate Bookstock Weekend, July 27-29 est.
Obituaries .................................. 7A Calendar ............................ 6C - 7C Sports ................................ 1B - 2B
Editorial ............................. 2D - 4D Entertainment .................... 1C - 5C Town News ................4B - 8B, 10C
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www.TheVermontStandard.com
Page 1C
The first issue after the fire thanked community members for their support.
During this time of need, businesses cooked food for them, colleagues offered
support and the library donated space for the team to work. “The library called when smoke and flames were still coming out of the building saying they were going to find space for our staff,” Camp said. The staff of 12 worked out of the library for weeks before Camp secured a new home for them—the very building that housed the Standard when it was founded in 1853. Before the fire hit, the Standard was already gearing up for changes, which included a larger digital presence. “Burned one week, and the next week, we put out our regular edition along with launching new services,” said Camp. “No moss growing under our feet.” An investigation in August concluded that the fire was “purposefully set.” But Camp said what’s really important is the community. The front page of the first edition after the blaze simply read “Thank you.” “This is truly the community’s newspaper. They are a big part of why we’re here,” he said. “It’s especially important because big newspapers are downsizing, and little local newspapers that focus on communities and people are more essential than ever before.”—RG FALAFAL TACOS SHRIMP TACOS PULLED PORK TEMPURA FISH AND CHIPS SALMON SANDWICHES THE BEST BURGERS CREATIVE, TANTALIZING SAUCES
editorandpublisher.com
9/18/18 2:19 PM
critical thinking
If you have a question you would like to see addressed, please send it to rachael@editorandpublisher.com.
J-school students and industry vets tackle the tough questions
“Fact-checking websites have gained steamed, but there are complaints that they suffer from ‘selection bias.’ To stop misinformation from spreading, who should be supervising these sites?”
A:
The spread of misinformation has plagued the social media landscape and has called into question news literacy among readers. It’s hard to argue we don’t need fact-checking websites with Alex Jones’ conspiracy theories interpreted as fact and Russian bots claiming to be Michael Huntley, 24 sophomore, Mesa (Ariz.) Community credible people or organizations. College Conspiracy theories and misinformation has gained more likes Huntley is a journalist who specializes in news, opinion and and more views than factual news sports stories. He has worked at the stories. school’s paper, the Mesa Legend, for All too often we take informatwo years as a news editor. tion at face value and regurgitate it, effectively spreading it even further, but more people need to question what they’re reading and whether a source is credible or not. We live during a time where we can’t just believe everything we see; we can’t believe what our friends are reposting on social media sites. We need to question everything because it seems like as soon as we let our guard down, a wolf in sheep’s clothing is hiding behind a fake twitter account ready to pounce on the opportunity of spreading misinformation. Snopes.com, FactCheck.org and PolitiFact are just a few factchecking sites that have debunked conspiracy theories and misinformation in top trending news stories. However, if respected news sites need to be second-checked by fact-checking websites, how can we be sure fact-checking websites don’t also need to be double-checked? Fact-checking websites shouldn’t be managed by anyone other than the supervising editors that care about seeking the truth and making sure the public knows the facts. There doesn’t need to be another entity that governs a site that holds journalists accountable. Where would it end? If we’re not careful we could be controlled by bad actors, or those that are careless or deliberate about spreading misinformation rather than fact. Journalists need to come together and establish a common goal of creating purposeful, well-researched work rather than be the first organization to get the news out, and fact-checking websites should be the last line of defense against fake news. Our democracy depends on it.
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A:
The most difficult challenge today for factchecking websites and any group dedicated to checking facts—like journalists—is navigating an environment where public trust is in short supply and the very definition of truth is under siege. David Plazas, 42 Fact checking matters, and when opinion and engagement diwe do not do it or fail to do it well, it rector, Tennessean (Nashville, Tenn.) eats away at diminishing trust. Fact-checking sites like Snopes and Plazas has also served as an PolitiFact have been an important digital engagement editor for the Gannett Co. and deputy line of defense that have kept politinews editor for the National cians and journalists accountable. Association of Hispanic The “selection bias” argument, Journalists. however, appears to be coming from the great focus on the veracity of the things said by the Trump administration, including President Donald J. Trump. PolitiFact, for example, rates 83 percent of Trump’s statements as half-true or worse. The Washington Post and the New York Times have logged the number of mistruths in the thousands. People associated with the Trump administration have used phrases like “alternative facts” (Kellyanne Conway) and “truth isn’t truth” (Rudy Giuliani). However, this has created pushback for fact-checkers and especially journalists, who have been labeled as “fake news.”And despite editorial campaigns to the contrary, the label is sticking, in large part, because of the perception that news sites cover the president unfairly. A June Gallup poll showed that 62 percent of Americans think traditional news organizations are biased. Also, in June, a poll from Axios and Survey Monkey revealed that 72 percent of Americans believe traditional media outlets report news that is “fake, false, or purposely misleading.” Republicans are mostly like to believe this claim and least likely to use a fact-checking site to verify a claim, according to this same poll. That is a problem, but it is also an opportunity for journalists and fact-checkers to create deeper connections with the communities they serve, explain their process better and hold themselves more accountable for when mistakes are made. Whoever is supervising these individual sites needs to be dedicated to the First Amendment and creating strategies to build trust in common sets of facts and truth. That is hard work, but it is necessary if we want to defend our republic. OCTOBER 2018 | E & P
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photo of the month
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Send us your photos! E&P welcomes reader submissions for our Photo of the Month. rachael@editorandpublisher.com.
COW IN A BOX ď ˝ Joseph Ahlquist/Rochester (Minn.) Post Bulletin Theodore McGinnis, 9, gets buried by Aiden Rhodes, 8, in a corn box during Country Breakfast on the Farm as part of Rochesterfest on June 16, 2018.
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data page TV News Profitability By Affiliation
TV News Profitability Over Time
Based on a sample of 1,683 operating, non-satellite television stations Showing profit
Breaking even
Showing loss
Don’t Know
100%
20% 11%
19.2% 29.2%
25.5%
25.5%
8.3%
4.6% 6.8%
3.7% 8.2%
12.1%
11% 24.2% 50%
20.1% 4.3% 7.1%
23.7%
28% 4.9% 6.6%
3.4% 13.6%
14.6% 65.7%
58%
0%
2000
44.5%
47.8%
2005
2010
60.8%
59.6%
2015
2016
59.3%
2017
2018
Year
28.4% 7.5% 4.5%
26.4% 40% 1.4% 4.2%
ABC
5% 6%
5% 5% 68.1%
61% 50%
50%
CBS
5% 15%
59.7% 57.6%
27.5%
Fox
NBC
Station
Big four Other affiliates Commercial
Source: Radio Television Digital News Association
Quality Online Environments Deliver Better Results ADS APPEARING IN QUALITY ONLINE ENVIRONMENTS ARE:
42%
more cost effective for advertisers based on levels of engagement, viewability, above-the-fold placement and dwell time.
58%
more likely to be 100% in view for at least five seconds.
98%
more likely to be placed fully above the fold.
273%
more likely to prompt a hover from a user.
Source: GroupM UK/Newsworks, data collected from 84 live campaigns from September 2017 to June 2018
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How Facebook Can Reduce Fake News THE MOST DRASTIC CHANGES FACEBOOK COULD MAKE TO ITS POLICIES INCLUDE: yyRemoving news from the platform altogether. yyPre-approving content before letting users post it. yyRemoving all monetization efforts around news.
SOME EXPERTS SUGGEST MORE REALISTIC OPTIONS: yyRamp up its enforcement regime. yyDraw tighter lines around what’s considered harmful content. yyLower the threshold of removal. yyUse stricter authentication of users. yyRemove more financial incentives for spreading fake news. yyElevate brand presence around content. yySeparate news from social media. Source: “How Facebook Could Dodge Fake News Land Mines” by Sara Fischer, Axios editorandpublisher.com
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Dramatic Decline with Newspaper Newsroom Employees Number of U.S. newsroom employees in news industries
Newspaper Industry Employment Compared to Other Industries Newspaper publishers
2008
114,000
Television broadcasting
Digital-native
Radio broadcasting
62%
2008
Cable television
25%
6% 4% 2%
2011
97,000
56%
2011
52%
2014 2014
90,000
29% 29%
45%
2017
10% 4% 2% 12%
33%
15%
4% 2% 4% 3%
2017
88,000 Source: Pew Research Center analysis of Bureau of Labor Statistics Occupational Employment Statistics data
% of Americans Ages 12 and Older Who Have Listened to a Podcast Based on a survey conducted in January or February; monthly podcast listening data were first reported in 2008; weekly podcast listening data were first reported in 2013. 100%
50%
0%
2006 2007 2008 2009 2010
2011
2012
2013
2014
2015
2016
2017
2018
Year
Ever
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
11% 13% 18% 22% 23% 25% 29% 27% 30% 33% 36% 40% 44%
In the past month N/A N/A 9% 11% 12% 12% 14% 12% 15% 17% 21% 24% 26%
In the past week N/A N/A N/A N/A N/A N/A N/A 7% 8% 10% 13% 15% 17%
Source: Pew Research Center; “The Infinite Dial 2018,� Edison Research and Triton Digital
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industry insight
Getting on the Bandwagon Newsroom collaborations go from novelty to necessity By Matt DeRienzo
M
aybe it was born out of economic necessity as newsroom staffing has been cut. Maybe it has been driven by a sense that the press at-large is under attack and democracy itself is at stake. News organizations are collaborating like never before. Lessons and best practices are starting to emerge. And the practice has potential to increase the public’s trust and support of journalists. “News outlets have found that they’re not competing against each other as much as other forces that weren’t there 20 years ago, like Twitter and Facebook,” said Stefanie Murray of the Center for Cooperative Media at Montclair State University. “So the TV station down the block isn’t their number one competitor anymore.” Murray, former editor of Gannett’s Tennessean in Nashville and digital editor of the Detroit Free Press, leads an organization that promotes the concept of collaborative journalism nationally and has spearheaded journalism initiatives involv20 |
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ing dozens of newsrooms in New Jersey. The Center for Cooperative Media offers publishers and newsrooms advice and ideas on how to partner with each other, outside organizations and their own readers. And it maintains a national database of examples of newsrooms collaborating. The growth of nonprofit online news organizations has been one driver of collaboration, Murray said: “It’s much more built into their DNA.” ProPublica launched in 2007 and started offering to work with specific newspapers on investigative reporting projects. It pursued national databases that local newspapers were invited to use for localization of its investigations into topics such as the money that pharmaceutical companies pay to doctors. ProPublica also offered its work to be republished at no cost by other news organizations, and numerous other nonprofit news startups have followed a similar model. Learning from roadblocks and successes over the years, it has been able to
launch collaborative projects faster and at a grander scale. Its “Documenting Hate” project was born after a spike in hate crimes during the 2016 presidential campaign, and enlists not only local news organizations as partners, but social organizations and the general public as well. Over the summer, it partnered with BuzzFeed, Univision, The Intercept, the Texas Tribune, Frontline, Mexico’s Animal Político, El Salvador’s El Faro and Guatemala’s Plaza Pública to try to find hundreds of immigrant children who had been separated from their parents and deemed “missing” by the Trump administration. Getting even two news organizations with their own Type A leaders and their own bureaucracies, editorial standards and systems for communicating is no easy feat, nevermind nine. You must agree to “give up some control,” Murray said. “It’s going to be messy, especially the first few times.” But at a time when press freedom is under attack, there’s an overwhelming editorandpublisher.com
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amount of important news to cover, and newsrooms have shrunk, collaborating on important news stories might soon become the norm. “…It’s born out of necessity in many places,” Murray said. “That’s why we see more commercial news operations getting on the collaboration bandwagon.” She said collaboration also makes sense as the need for platform specialization rubs against the reality of newsroom staffing. A newsroom that has veteran Freedom of Information Act experts might want to partner with one that has data visualization specialists, or another that had invested in podcasting or video. Dennis Anderson, the executive editor of the Journal-Star in Peoria, Ill., is accustomed to partnering with the editors of other GateHouse’s other dailies in the state, something that’s long been encouraged by newspaper chains who own clusters of newspapers in a particular region.
But he also doesn’t hesitate to pick up the phone to the editor of a nonGateHouse paper who has published a story—or might need one from him—in which someone from their coverage area is making news in his. And recently, he used the occasion of Illinois’ bicentennial to take that kind of collaboration statewide in a much more formal way. Working through the Illinois Associated Press Media Editors and Illinois Press Association, he organized Illinois 200 (illinois200.com), in which 21 newsrooms produced stories relating to the bicentennial—one a week for an entire year—that were run by more than 100 different publications in the state. “It comes down to resources,” he said. “Before, maybe 10 to 15 years ago, the majority of us had the resources to do basically what we wanted for bigger things.” After the success of Illinois 200, editors in the state are looking to collaborate on
elections and perhaps some projects of a more investigative nature. Murray said that the first few attempts at partnering can be a lot of work, but it does get easier as you learn more about each other’s needs and styles and settle into a routine. “Once you do it a couple times, you realize this isn’t so bad,” she said. “The next couple of times, that’s when the benefits really can start to pay off.”
Matt DeRienzo is executive director of LION Publishers, an organization that supports local independent online news publishers from across the country. He is a longtime former newspaper reporter, editor, publisher and corporate director of news.
6ROG Sun Coast Media Venice, Florida Cribb, Greene & Cope is pleased to KDYH UHSUHVHQWHG WKH Dunn-Rankin family in their sale to Adams Publishing Group.
John Cribb
ribb@Cribb.com 406.579.2925ȱ
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Gary Greene
reene@Cribb.com 434.227.0952ȱ
Randy Copeȱ
ope@Cribb.comȱ 214.356.3227
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business of news
Fight for Your Right Newspapers should invest more in First Amendment battles By Tim Gallagher
C
oming of age as a reporter in the post-Watergate era there were several things the oldtimers did not like about us kids: we had never used a linotype machine, we drank water not whiskey, and we each knew how to send a Freedom of Information Act letter demanding documents from the government. Woodward and Bernstein had inspired us, and we were ready to fight the government for access to records at every step. Unfortunately, the financial fire consuming daily newspaper journalism has consumed profits, jobs, and our resolve to fight tooth-and-nail to preserve our First Amendment rights. Fortunately, some innovators, including the First Amendment Coalition in San Rafael, Calif., are developing possible solu22 |
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tions so that the journalists’ zeal for public access cases doesn’t die when the profits sink. It is easy to understand why newspapers won’t risk thousands of dollars in a legal battle at the same time they are deciding how many employees will be employed next week. A 2016 study released by the Knight Foundation in cooperation with a number of large news organizations showed editors believe they are losing confidence in their ability to remain a champion of First Amendment and access cases. They simply don’t have the money to fight these cases. In an age where technology allows government officials to bury information and to conduct public business by text message, these access cases have never been more important. But who has the money to pay
the lawyers to fight them? One solution might be to imitate the First Amendment Fellowship program started by the FAC in California. Glen A. Smith, who has been battling First Amendment cases for 30 years, is the first of these Legal Fellows at the FAC. I met Glen early in the 2000s when our newspaper demanded workers compensation records from the local sheriff’s department. When Smith got us the records, we reported that dozens of deputies routinely developed injuries covered by workers compensation just months before they hit retirement age. Their rehabilitation from these injuries usually took several years at which time they would return to work and then retire—at a pension much higher than the one they would have received before the injury. I don’t recall what we spent on that editorandpublisher.com
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battle, but it was worth it. Smith acknowledged that the FAC Fellowship is “at most, the classic finger in the dike. We can try to fill the gap, but let’s face it, newspapers are not spending money on these cases as they used to.” When you fail to fulfill the watchdog role your value to the readers declines. It contributes to the downward spiral of the industry. Government officials can hide records. Courtrooms can be closed to public access. Lawmakers can discuss how they plan to vote with other lawmakers all by text message using an app called “Confide” that erases messages after they are read. And if the press is not asking for these records to be unsealed, these courtrooms to be open, these messages to be made public, then government officials can do as they please. To some extent, Smith said, the legal profession is to blame. The legal bills were far too daunting. When a reporter on our
35,000-circulation paper in Albuquerque, N.M. won the Pulitzer Prize for National Reporting, our legal bill in 1993 dollars was $125,000. Had we not been part of a large media company, I am not sure we could have afforded the bill. The best hope for a revival of First Amendment battles is a benevolent model by large non-profit, public interest groups: ProPublica, Reporters Committee for the Freedom of the Press, The American Civil Liberties Union, First Amendment centers attached to large law schools, and the fellowship program at FAC. Some have started down this road. And a handful of large news organizations still fight access cases, although not as often as they did before. Smith believes that the fellowship is in many ways like a start-up public advocacy group that received its first round of venture capital funding. To get more, it needs to show impact. If it wins some prominent
cases, more dollars can flow into these centers. There are wealthy citizens who understand the need to fight these fights. And the remaining newspaper companies must hold firm to their obligations as the Fourth Estate. Access and First Amendment battles are too important to this democracy to be slain by declining profits.
Tim Gallagher is president of The 20/20 Network, a public relations and strategic communications firm. He is a former Pulitzer Prizewinning editor and publisher at The Albuquerque Tribune and the Ventura County Star newspapers. Reach him at tim@the2020network.com.
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digital publishing
‘Shooting in the Dark’
How Emily Ristow was able to turnaround the Milwaukee Journal Sentinel’s social media strategy
D
espite repeated promises by Facebook to help support and promote the work being done by newspapers across the country (the latest being a $3 million project to help grow subscriptions), at times it seems like all newsrooms can do is triage the losses caused by constant tweaks to the social media giant’s algorithm. But Emily Ristow, the social media editor at the Milwaukee Journal Sentinel, has managed to not only limit the loss of traffic coming from the newspaper’s branded Facebook page, but actually grow just about every meaningful metric over the past year, from post engagement to link traffic. The Journal Sentinel may be the largest newspaper in Wisconsin, but back in 2016, social media was largely put on the back burner at the Gannett property after cutbacks left the remaining staff burdened with the responsibility of added digital responsibilities. “For a few years, we didn’t have much of a focus on social media,” Ristow said. “Sto24 |
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By Rob Tornoe
ries were being published on Facebook the minute they were posted on our website.” So Ristow developed a new approach to how and when stories were posted on the Journal Sentinel’s flagship Facebook page that went into effect in January 2017. Instead of sharing a story the instant it went live on the Journal Sentinel’s website, Ristow developed a schedule she described as “shooting in the dark” and limited posting on Facebook to every half-hour (every hour during slower times). Then she participated in the KnightLenfest Newsroom Initiative known as the “Table Stakes” project, where the Journal Sentinel joined the Seattle Times, the San Jose Mercury News and the Houston Chronicle in an attempt to push metro newspapers from a more print-centric world into a publishing environment dominated by digital. Part of the initiative’s goal was reaching more readers through social media. After about three to four months, Ristow and her fellow producers took a deep dive into the numbers to see what worked, and
what didn’t. For instance, the newspaper discovered that adding text that encouraged a discussion of the newsroom’s political stories led to more engagement on Facebook than something intended to garner a quick reaction. “With some of the political stuff, our first inclination would be an angry face reaction and no comment,” Ristow said. “Now I will think about what I can write to get people to discuss this topic. I avoid the quick reaction altogether.” An analysis of the data also made it clear that other types of content, including the type of investigative and watchdog work the newsroom was most proud of, required a different approach to garner much engagement on the Journal Sentinel’s Facebook page. Ristow said the Journal Sentinel will pay to boost the newsroom’s investigative work on Facebook in an attempt to reach readers that haven’t already liked the flagship page. They’ll also create shorter, more engaging posts including a specific aspect of a longer editorandpublisher.com
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HOLIDAY Sections That Sell
investigative piece they think will attract a larger audience. “We did a story that we launched around Thanksgiving on how germs are transmitted on planes, and how there aren’t clear standards how to deal with them,” Ristow said. “We also created a shorter piece for social about how you can avoid getting sick on a plane and used it to link to the larger piece.” Scheduling also plays an important role to maximizing traffic to the newsroom’s meatier pieces. While most will appear in the Sunday’s paper, the newsroom will typically post them online Thursday or Friday, when traffic is higher. Ristow has found success posting those pieces Sunday night on Facebook, as readers are looking toward next week. Ristow said that for the Journal Sentinel, sports content tends to do the best in the early evening between 6 and 8 p.m. Politics tends to do well Saturday nights for the newspaper, while on the weekends, more positive and uplifting feature stories garner the most engagement and traffic. And on weekdays, early morning hours typically outperform stories posted in the afternoon between 1 and 4 p.m. when readers are at work. In addition to scheduling out stories, the newspaper began to create exclusive content for Facebook in order to drive up overall engagement. One post asked readers to vote on where exactly “up north” was in Wisconsin, which led to a slew of comments and a popular story featuring an interactive heat map showing how readers voted. “We saw the Detroit Free Press had done something similar with a graphic, and we thought it’d be popular with our readers,” Ristow said. “As soon as we brought it up at the Monday morning meeting, a lot of arguing started happening, so we know it would be good.” But the scheduling does have a major downside—not all stories produced in the Journal Sentinel’s newsroom end up on the newspaper’s official Facebook page. Explaining to a reporter why their story isn’t worth sharing, regardless of the reason, is never easy. And it can be incredibly frustrating from a writer’s perspective, editorandpublisher.com
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especially as newsrooms increasingly take web analytics into account for performance evaluations. “It’s been an ongoing educational process,” Ristow said, noting that she’s been very transparent about what is scheduled where and why (complete with an oldschool whiteboard), and she does a daily post-mortem during the company’s morning news meeting. The numbers speak for themselves in terms of the success Ristow has had growing the Journal Sentinel’s digital reach on Facebook. The weekly average reach of the Facebook posts is up more than 500 percent since January 2017, from around 500,000 people a week to north of 3 million in July 2018. The number of “likes” on the flagship page have nearly tripled, from 62,000 to more than 166,000. Probably the most important metric for growth has been the increase in traffic from the branded Facebook page to the Journal Sentinel’s website, which increased 141 percent from January 2017 to April 2018 (the last month before readers began hitting the website’s paywall on social clicks). Now that Ristow has the Journal Sentinel’s flagship Facebook page humming along, she’s been working on rolling out a similar approach to the newspaper’s other branded pages, which includes business, local sports, entertainment and food, and home. “We’re also doing more with Instagram stories since we know that audience skews younger for us and we’re trying to bring in the younger readers and make consuming (the Journal Sentinel’s) content part of their daily habit,” Ristow said.
Rob Tornoe is a cartoonist and columnist for Editor and Publisher, where he writes about trends in digital media. He is also a digital editor for Philly.com. Reach him at robtornoe@gmail.com.
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production BY JERRY SIMPKINS
THE POWER OF PREPRINTS Is it time to resell innovative ideas to advertisers?
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I
} Preprints have dropped
off in many areas across the country. Developing strong relationships with customers and presenting programs that clearly show the value of print can create revenue growth while also expanding readership.
Photo courtesy of Jerry Simpkins
remember not so many years ago mailrooms stuffed to the brim with pallets of preprints. During many holiday seasons we went so far as to bring in rented trailers for storage and packed every corner of the building with boxes and skids. Not only were national advertisers excited to have a mechanism to get their message out, but local ROP advertisers also saw the value of preprint advertising. We often brought in armies of temp labor to load hoppers, and all of us worked 70-hour weeks throughout holiday periods. Thanksgiving was especially ornery with multiple packages and lines of tables pulled together so that carriers could hand insert their multiple packs into a one-part for final delivery. Fast forward to 2018, where the drop in preprints has become yet another challenge we must face in our industry, and I must admit that I’m not quite sure what exactly happened. Sure, we still have preprints during the week, but definitely not as many. We still have Sunday packages, but they’re nowhere near as thick as just a few short years ago. Are we doing all we can to stop yet another backslide in our industry? For once, I don’t think we can blame the internet or technology as a whole. Many newspapers have experimented with digital preprints, but I don’t believe they’ve caught on quite as well as were expected. If you don’t know by now, I love print. I believe in digital but just love print. In this article, I’d like to point out the advantages paper preprints have over digital. With the strength of social media, digital media, video streaming, tablets, cell phones, etc. there remains one area of print media that still offers more than can be replaced by any of these digital options—preprints.
Selling Ideas to Customers Just a few years ago, the Wall Street Journal published an article that found less than 1 percent of people who read newspapers online click through to digital circulars. If you’ve ever tried to view a digital preprint on your phone, you know that it’s just about impossible and isn’t very user friendly. Additionally, the article claimed that more
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than 80 percent of individuals who read a print newspaper look through the preprints. These are pretty favorable statistics, yet for one reason or another we are experiencing a decline in preprint numbers and associated revenues. I recently read a promotional piece that outlined some very favorable aspects of preprints over digital. It stated that Walmart cut spending on circulars in certain regions and foot traffic in those regions decreased. It went on to reference a Daily Beast article that stated JC Penney’s marketing team had found their customers browsed print circulars, but would still do their shopping online or in the store. They too saw a large drop in sales when they discontinued their catalogs (i.e. print). So, circling back around, I don’t quite understand why we’re now seeing a decline in preprint advertising, but I sincerely believe this is one area we still have time to get out in front of and correct, even strengthen. Not much has really changed in the world of the physical preprint. One of the huge advantages we have over digital is being able to put the actual piece in the reader’s hands. Right now in America, I’m pretty sure thousands of refrigerator magnets are holding down coupons that were cut out of the Sunday paper. So why don’t advertisers see the advantages of print advertising/ preprints? Maybe it’s the way we’re not selling those advantages to them? A long time ago, I figured out that it’s not very productive when you find something that doesn’t work but you keep doing it anyway just because everyone else is. My point is we haven’t done a thing to change the way we sell preprints. I truly believe we’re taking the same approach with preprints that we did with ROP many years ago. We call on customers, national and local to “see what preprints they have for us this week”, or we wait for them to call us. Does that all sound familiar? We don’t “sell” preprints; we “book” preprints, and there lies the main issue. Before I go any further, I need to digress just a bit. Last month I hit a few nerves with my article on innovation (or the lack of). I received a few comments that indicated I was giving other media fuel to show the ineffectiveness of print. Obviously I don’t agree, but nonetheless if we rest on our laurels in any area—or any one area—other media is quick to capitalize on our lack of innovation. Be innovative and they won’t have fuel to light the fire. Anytime anyone thinks I’m being critical of our industry, look at it for what it is “a call to arms.” I love our industry and believe we should and can do better. I get frustrated when we sit back and let other media minimize the value and audience we offer each and every day. So please understand that I’m not criticizing, but merely trying to wake some of us up and bring some new energy to our challenged industry. Now, back to preprints. Years ago our advertisers got innovative for us. They put their minds to one-upping the competition by using us to get their message out, and we rode the train right to the bank. Preprints were popular and sold themselves. 28 |
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Advertisers put together preprints with scratch-and-sniff perfumes, preprints that smelled like chocolate; they did huge promotions and we inserted car keys on a card for auto dealer promotions into our papers, we inserted dry drink mixes and powders—the sky was the limit. And then it stopped. Ask yourself, when is the last time you’ve seen one of these promotions? Better yet, ask yourself when is the last time you’ve thought of a promotion, contacted a specialty printer for pricing, put together a package sale, and presented and sold it to an advertiser. I’m guessing not recently. As we were in the 90s with ROP, we’ve now become “order takers” for preprints. My “call to arms” is for us to sell some ideas to customers. Fall back on some of what we’ve done in the past that has worked; develop some new initiatives that we can sell to advertisers; be in-
Show them the value in advertising with us, and present a professional, detailed yet succinct and convincing program.
novative; be a leader; and generate new ideas for advertisers. One of the advantages I’ve been fortunate to have in my career is the ability to put myself in the shoes of the customer. If I don’t believe in something, I can’t give it away, but if I truly believe in a product, there is no stopping me. Advertisers have options, many options. They’re not going to just come to us like they used to, so we need to come up with the ideas for them, show them the value in advertising with us, and present a professional, detailed yet succinct and convincing program. I recently heard a very wise statement from someone, “Money flows to ideas.” It’s a simple yet true statement. So, here are a few thoughts on how the operations team can help “money flow to ideas” once the sale is made.
Accurate and Timely Delivery I’ve certainly presented enough articles on the importance of meeting in-house deadlines and following up with timely delivery to our customers. I can’t emphasize enough the importance of processes in production being aligned so that they become predictable and generally effortless. We do the same basic thing every day: running the press, inserting papers and dropping to the carriers. Yes, things may go wrong, such as equipment breaking, people
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THE LATEST FROM… Archive in a Box
What are the benefits of digitalization and consolidation of a newspaper’s archive content? To understand fully the benefits of digital archiving one may consider the current so-called “war on the press.” Without an archive you might not be able to locate press accounts—even your own—to confirm or validate what was written in the past. In the future, researchers can comb the content of newspapers to anecdotally determine just how an election was won, and smalltown newspapers are chock full of clues during the years leading up to Election Day.
calling in sick and processes falling off track, but for the most part, we have regular systems in place and perform well. It’s our job to check these systems frequently to ensure they’re running efficiently and being well maintained. I’ve been witness to advertising pulling out all the stops to sell a Post-It note and production not checking the applicator before the run. The result was missing half of the papers for a sale the next day, not a lot of chance to make up for this error. Just goes to show the importance of the whole team functioning together and not having a weak link in the chain. You’re not only letting down your advertising department, making the next sale that much harder, but ultimately letting down the customer and hurting the reputation of your newspaper. Do your job before, during and after the production run.
Print and Deliver Programs When advertising sells these programs, they are selling the onestop-shopping concept and production has to make sure to hold up their end. If you’re printing flyers for the customer in-house, make sure they’re top quality. If the flyers come from an external printer, check them out when they arrive on your dock. Make sure the correct amount arrived for insertion and they are printed well. Go through the order and double check everything. Don’t wait until you’re in live production to figure out that you were supposed to have nine boxes and only received eight.
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Newspaper archives are the incidental byproduct of news distribution but with today’s innovations have become valuable and essential assets to society. They capture a moment in time—a snapshot of the people, places and events of the day. Newspapers take the temperature of culture and society which knowledge can prove useful later. As technology marches forward, people—especially students— need to find information and view the original content, which places the information in context with other events of the moment. Digitizing achieves what is currently the best form of preservation and makes the content searchable and easy to access. Newspaper archives should be thought of as historical documents assembled with great care day by day, and week by week, for years, decades, even centuries. While there are sometimes other places to obtain the same information, only the newspaper will present with broad depth and include independent confirmation from a third party. All printed newspapers, especially local papers, should be digitized to maintain knowledge of what happened. Paul Jeffko is president of SmallTownPapers, Inc., the creator of the ArchiveInABox online archive platform.
Even the little things help ensure on time delivery and consistency when you’re dealing with an outside print house. You may receive product in turns of 25. Small turns will slow down the process on that hopper and in turn slow down the entire line. Communicate back to advertising any shortfalls in the outside printing so that they can be addressed immediately or worse case, on the next order. Don’t assume. Inspect, don’t expect.
In-House Printing of Wraps This is something most everyone does at one time or another— sells and prints wraps. Needing a wrap (jacket) to hold inserts when you have more preprints than heads on your inserter is a nice problem to have. Various paper stock choices are available depending on how many inserts you have in a package. Advertising probably isn’t going to understand or care about the logistics (their job is simply to sell the wrap). Production needs to communicate the requirement to them and make sure that becomes part of the sale. If a single sheet (wrap) of 34 pound Hi-Brite isn’t going to hold a dozen preprints, then you need to calculate the cost difference moving up to a Kraft or 50 pound offset and make sure advertising takes that into account on the frontend when the sale takes place. It’s also beneficial to discuss with advertising multiple runs on wraps. If you’re going to need a wrap for multiple weeks, it’s much more economical on the production side to print in volume. If
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advertising is aware of this need, they may be able to adjust pricing up front on the sale.
Zoning Sometimes the simplest things seem to present us with the biggest challenges. Zoning of preprints tends to be one of these simple things. Small mom and pop advertisers are not going to get the exposure they’re looking for on the internet, but they can through our websites or with zoned preprints. They may not want or benefit by the broad exposure digitally, so that gives us a distinct advantage with small zone preprint advertising (or print and deliver programs). When we zone into small areas, route design is critical, and we need to work hand-in-hand with circulation to achieve accuracy. There is likely some crossover on carrier routes, and nothing frustrates a customer more than inserts going into an area they don’t want and running out in the areas they do. Clearly marking bundles, double checking route lists and discussing expectations with carriers beforehand can help to ensure accurate placement of zoned preprints. Many of us have cut back or dropped TMC products because of weak preprint revenue to support them. Paper prices have hurt
Paper prices have hurt our industry, and the more this trend continues, the more advertisers are moving to mail or alternate products. our industry, and the more this trend continues, the more advertisers are moving to mail or alternate products. We have a strong product offering and can tell a pretty impressive story about the results we bring to the customer. Now is the time to act. Be innovative, be adventurous and sell to your customer like you own their business. Let’s not let this one slip away. Jerry Simpkins is vice president of the West Texas Printing Center, LLC in Lubbock, Texas. Contact him on LinkedIn.com or at simpkins@tds.net.
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What do newspapers gain by having their journalists appear on TV and radio? By Gretchen A. Peck
or the penultimate segment on “Hardball with Chris Matthews” each weeknight, Matthews queries his panel of journalists and pundits— often with at least one reporter representing a major-market newspaper— challenging them, “Tell me something I don’t know.” His branded phrase not only introduces the segment, it exemplifies one of the benefits of having journalists appear as guests on broadcast news programs. Reporters remain excellent sources themselves of researched, vetted and well-sourced information. Their appearances and expertise on the topics of discussion lend both content and credibility to broadcast news programs. And there are obvious professional gains for the journalist—who has a brand and a byline to protect—and to the newspaper’s brand, which benefits from audience reach and an opportunity to evangelize its reporting.
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Still, as some newspaper journalists have learned, appearing on broadcast news programs can occasionally come with some unwanted attention too.
The Side Hustle Perspective
“Side hustle” is a colloquial term often used to expeditiously explain someone’s secondary or tertiary job. In the case of print and digital journalists appearing on broadcast or radio programs, the term “side hustle” has begun to make the meme rounds on conservative-opinion media outlets. It’s increasingly used to rhetorically disparage “mainstream media” and members of the press. In May, conservative website americanthinker.com published an article by prolific contributor Jack Hellner titled “Anyone notice that all that TV Trumpbashing is actually a media side-hustle?” In the article, the writer cited a BuzzFeed article about the amount of money print journalists may be getting paid by the networks. Citing “reporters, agents and network sources,” it alleged that print journalists can make tens of thousands of dollars to upwards of $250,000 by regularly appearing on television.” The attributed article does not include any distinction between journalists who appear gratis and those who have may have been retained as “contributors/ analysts.” Despite that, Hellner concluded his article with this crass comparison: “I would say journalists are just like prostitutes, but prostitutes are honest about what they peddle. The significant majority of journalists just say whatever it takes to get paid.” E&P couldn’t find any journalists who’d struck it rich by any “side hustle” means, let alone by way of TV appearances, though
Al Tompkins, senior faculty, broadcast and online, Poynter Institute
Stan Wischnowski, senior vice president and executive editor, Philadelphia Media Network
we searched for them. Under the conditions of anonymity, several print and digital journalists affirmed that they’d been recent targets of personal attacks and have had to fend off allegations and lies about wealth, ethics, friendships
In the cases of journalists being compensated for appearances, the reporters come “to the table” with a particular expertise, perhaps amassed through years of study and reporting on a beat. In those cases, there are contracts between the broadcaster and the reporter. Viewers can distinguish between the two by how they’re introduced. Newspaper reporters appearing as uncompensated guests will often be identified by title and the name of the paper. Reporters who have been hired as recurring guests will often be identified as the show or network “analyst” or “contributor.” It is a valid question to ask: Is it a violation of ethics to take on a secondary role of this kind? Indira Lakshmanan is a Boston Globe columnist and executive editor at the Pulitzer Center on Crisis Reporting. Formerly, she served as the Newmark chair, journalism ethics for the Poynter Institute. She said when print reporters appear on
Journalists are rarely compensated for their broadcast and radio contributions. Many see these appearances as mere extensions of their job in print and digital media.
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and family due to their broadcast appearances. In fact, journalists are rarely compensated for their broadcast and radio contributions. Many see these appearances as mere extensions of their job in print and digital media. They see it as opportunity to share what they’ve learned, to discuss outstanding questions on a topic—things still unknown, which drives their professional curiosity.
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television “it’s a way to promote (their) story, obviously. It’s the same reason why anybody goes on TV or radio ever. This is not new. What may be new is that there may be more people who have contracts than before, but I don’t know that to be fact.” Lakshmanan said this may be a phenomenon inspired by relentless onslaught of news coming out of Washington and from a “hunger” to consume that kind of news. As for the ethics of these relationships, that is left to the publisher, she suggested. “Large publications like the New York Times, the Washington Post and others have made a decision to allow their employees to have side contracts with networks, including CNN, FOX News and MSNBC,” Lakshmanan said. “I was not privy to those discussions, so I don’t know what went into the contemplation of that, but they have determined that people can have what is essentially a side job.” Lakshmanan considered that perhaps one of the caveats that publishers place on journalists appearing on air may include a mandate about breaking news: “I imagine some of them have concluded, ‘Yes, you may have a side contract, but any news you’re going to break, has to break for us, and then you can go on TV to talk about it to your heart’s content.” One print journalist, who has been paid for TV appearances by a network but wished to remain anonymous, said there’s absolutely no shame nor violation of ethics here. It’s no different than a journalist being compensated for a speaking engagement, for a book deal, or for any number of other ways that reporters are paid for work beyond their bylines. NPR journalists are said to be in “high demand,” according to its published employment guidelines on speaking appearances. The document begins with the mandate: “Outside NPR, you still represent us. Be accurate.” Their guidelines also give a clear process for obtaining consent on appearances. Journalists require the approval of their direct supervisor. Both the “media relaeditorandpublisher.com
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From the Producer Andrea DeVito has decades of experience booking guests on broadcast and radio shows, such as “The McLauglin Group, “John McLaughlin’s One on One,” “Dennis Wholey’s America,” and for both Jim Bohannon’s and Larry King’s radio shows. Currently, DeVito is the coordinating producer at FOX News Sunday (FNS), a weekly news program anchored by journalist Chris Wallace, for which DeVito has worked on for more than 20 years. “We use journalists routinely on the FOX News Sunday panel each week,” DeVito said. “We like to have a mixture of various viewpoints, and we often mix journalists with political pundits. We typically select print journalists who have a political or White House beat, or may be covering an issue that is a focus of the week’s current news. “We recently broadcast FNS live from Singapore and Helsinki. For those shows, we looked for print journalists from news-
tions” and “talent relations” teams (a group within the marketing and communications department) work in tandem on logistics, and a standards and practices editor is engaged when there are particular concerns or sensitivities related to the appearance. For example, when a journalist has authored a book and appears on radio or television to discuss the book, there may be rights and copyright issues to iron out. Al Tompkins is senior faculty, broadcast and online, at the Poynter Institute, and an award-winning journalist. For his media expertise, he is often tapped as a guest for TV and radio. “When they call me, it’s usually for a sound bite, and it’s completely uncompensated. In fact, often when reporters appear on TV, it costs them money because they’ve got to travel to some place and sit in front of a camera. Most of the time, it’s done completely gratis. So why would you do that?” Tompkins said. “One reason is be-
papers, wire services or news agencies, and online journalists. We like to have a mixture from these platforms.” DeVito noted that reporters are not compensated for their appearances, unless there is a contractual arrangement in place for which the journalist serves as a paid FOX News “contributor.” “Overall, broadcast news and print journalists are working more together than they have in years past,” she said. “There are many more outlets for print journalists to appear, including cable news and online shows. There will always be a need for print journalists to discuss their reporting on news programs. “We’re always looking for journalists to share their reporting on our panels,” DeVito continued. “Print journalists and their representatives should continue to work with broadcast (and) online producers to pitch their stories to reach an even wider audience.” –GAP
cause you believe passionately about what you’re talking about, and it’s good exposure for your work; it drives traffic to your story, and there is some opportunity to build your resume.” The value for the newspaper, Tompkins pointed out, is reach and frequency. Beyond their own audiences, newspapers can “deliver using other people’s pipes.” “The other thing to remember is that newspapers—particularly in print form— can be a morning commodity,” he said. “Cable gives them relevance throughout the day, which they might not have without it. It’s a way of saying, ‘We’re on this topic all the time; we’re constantly reporting.’ It’s a way of staying in front of the viewer 24/7, rather than just in the morning.” As journalists’ roles and responsibilities continue to evolve, it’s fair to ask whether these types of appearances will become somewhat mandatory of them, akin to OCTOBER 2018 | E & P
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On any given day, evening or Sunday morning, print journalists routinely appear on broadcast news as guest spots and panelists.
asking them to be prolific on social media today. Tompkins doesn’t think that’s a trend in the making. “If you’re a high-profile columnist or a person who works on high-profile projects, like Ronan Farrow, then that’s part of what comes with that high-profile job,” he said. “And others may be asked to appear when they’re covering some high-profile breaking news story, but mostly, these are not the expectations that we lay on every single journalist.” Regarding the anti-press rhetoric and the “side hustle” allegations circulating in conservative media circles, Tompkins was nonplussed: “When I go on NPR or do a national interview of any sort, I know I’m going to get a certain amount of hate mail, a certain amount of criticism. It doesn’t matter what you’re talking about because when you’re talking to an audience of a million people, a certain percentage is going to disagree with you. That’s one of the real downsides—if there is one—to getting involved with a national audience…There is always a certain amount of blowback, but they wouldn’t have me on if there wasn’t controversy.” Tomkins’ experience with “hate mail” is all too common for journalists today, so it’s difficult to measure whether the digital vitriol increases after a TV appearance in some way paints a bigger target on the back of the journalist. To journalists who are anticipating an appearance as a guest or panelist on radio or TV, Tompkins advised: “Don’t forget who you are. Don’t change just because you’ve changed media platforms.”
Ashley Parker, Washington Post White House reporter, appeared on “MSNBC Live with Katy Tur” in August to discuss the latest recordings and allegations released by former reality star-turned White House “whistleblower” Omarosa Manigault-Newman.
Los Angeles Times White House reporter, Eli Stokols, is seen here during an appearance on MSNBC, where he was tasked with explaining his reporting on the White House’s controversial security-clearance revocations.
On-Air News
One of the first questions that came up in trying to better understand the relationship between print/digital news and broadcast news is how appearances come about. There are two ways. Broadcast news producers go in search of reporters and opinion writers who have special knowledge on a news topic, or 36 |
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The Washington Post’s pop music critic, Chris Richards, appeared on CNN to speak about the August death of Aretha Franklin.
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the newspaper publisher may foster those relationships and initiate those opportunities. The Philadelphia Media Network’s (PMN) flagship publications—the Philadelphia Inquirer, Philadelphia Daily News and Philly.com—are geographically positioned “at the epicenter of the news hub,” said Stan Wischnowski, PMN senior vice president and executive editor. For the Philadelphia publisher—smack dab in between New York City and Washington, D.C.—geography may play a part in how accessible PMN journalists have been to local, regional and national broadcast and radio programs, but credit is also due to a “concerted effort” to get its reporters “on air.” The publisher’s public and community relations department is tasked with enabling appearances of this kind, and that initiative began under Amy Buckman’s (the former point person) direction. Buckman came to the newspaper with considerable experience in broadcast media, and she was instrumental in fostering relationships between the newsroom and producers or booking agents. She also helped prepare journalists for their appearances with tips for being interviewed on camera. Wischnowski said that the editorial expectations for journalists who appear on air are no different than what is expected of them in their day-to-day roles. He said it was a “good parallel” to also suggest that conduct and professionalism is the same in the social mediasphere, as well. The most important thing, he suggested, is that the reporter or columnist “stays in their lane.” Reporters shouldn’t be coerced into offering opinion on air, for example. “By and large, reporters respect those boundaries,” Wischnowski said
In the case of columnists, they are often courted by broadcast media because they’re opinionated. “Will Bunch is one of our columnists, and he’s known to be very opinionated,” Wischnowski said. “He wrote a book on Bernie Sanders long before Sanders was a well-known national candidate. So there’s an example of a columnist with particular
programs on WHYY, for example, which is the large NPR public radio affiliate here in Philadelphia. And they would tell their stories to a much expanded audience, beyond what we have in print and at Philly.com.” Wischnowski marvels that “despite disruption” at PMN and across the newspaper industry, Philly.com and its two flagship print publications, are fortunate to have retained so many great reporters with a track record of exceptional journalism—an estimated 125 to 130, he noted— and columnists with particular expertise. “In a crowded media market like Philadelphia, we still have a lot of reporters covering the community,” he said. “It does, perhaps, support other media outlets too, in terms of us sharing our content in ways that we haven’t in the past…I like to emphasize that these are audiences that we would otherwise not reach and serve.” As far as future collaborations go, Wischnowski said at PMN, there are ongoing efforts to explore synergies and opportunities with a growing list of media collaborators, including minority-owned outlets and those with largely minority audiences. PMN’s reporters and columnists now regularly appear on NBC Telemundo programs, in AL DIA’s publications and on air with WURD Radio hosts. “Our aim is to serve what is often an underserved audience in our community,” he said. “Those kinds of connections with minority-owned media not only benefit us, but I think we bring value to those stations, as well, both in TV and radio.”
Branding is everything in media today, and both the journalist’s brand and the newspaper’s brand stand to gain from the added exposure to new audiences.
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expertise. But when he shares his opinions on CNN, he’s not providing news overviews.” Wischnowski added that it’s essential that there’s a clear delineation between opinion contributors and reporters. It’s important to distinguish that for the newspaper’s audience, and it’s equally important to distinguish those roles on broadcast media. Branding is everything in media today, and both the journalist’s brand and the newspaper’s brand stand to gain from the added exposure to new audiences. Television and radio delivers those audiences. “Wendy Ruderman and Barbara Laker are two of our Pulitzer Prize-winning reporters. They just completed a two-year report that we called ‘Toxic City,’ about some of the dangerous toxins in communities around Philadelphia, particularly in the schools,” Wischnowski said. “Barb and Wendy told those stories to the large print and Philly.com audience, but we didn’t stop there. They made a lot of national broadcast appearances. For that project, we would publish a big installment, and then two days later, they’d appear on
Gretchen A. Peck is an independent journalist who has reported on publishing and printing for more than two decades. She has contributed to Editor & Publisher since 2010 and can be reached at gretchenapeck@gmail.com. OCTOBER 2018 | E & P
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SPECIAL DELIVERY How newspapers are rethinking the online user experience By Natalie Hope McDonald
D
uring the past year, USA Today’s vast network of more than 100 websites has undergone a transformation. By standardizing each of the publication’s templates to match the overall design and impact of the USA Today brand, owner Gannett found a way to not only bridge local and national branding efforts that reach more than 125 million visitors each month, it delivers a more consistent (read: profitable) platform for advertisers. The efforts resulted in a June 2018 comScore ranking that squarely puts USA Today’s Network into the top 15 most successful digital properties in the U.S. Jason Jedlinski, head of consumer products for the USA Today Network, said the company ultimately wanted to improve site performance and introduce a clean, modern design that would attract more clicks.
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SPECIAL DELIVERY “Our articles and section fronts now beat industry benchmarks, loading faster and smoother than many competitors,” he said. “Our users are spending more time reading more of our content. Year over year, average scroll depth on mobile web articles is up 86 percent—that’s approaching double—and time spent is up 28 percent.” While Gannett’s third quarter earnings were down this year, digital ad revenue is actually up 1.3 percent. Since the website redesign, USA Today’s online visitors have also increased to 107.4 million, according to comScore. One of the reasons for the upswing, said Jedlinski, is mobile. More users now than ever are accessing digital newspaper content via tablets and smartphones. As such, it’s leading publishers like Gannett to rethink how it delivers content digitally. “We’re laser-focused on growing return frequency (visits per month) along with visit depth (pages per session),” said Jedlinski. “From a content strategy standpoint, we’ve developed proprietary tools which help our reporters, editors and content strategists understand what’s driving true loyalty and engagement, versus the old metric of page views or hits.” A simply change, for example, was switching to a vertical photo gallery format that works well on tablets and smartphones. “This unique treatment also improved our display advertising revenue by making our sponsors’ messages more visible,” said Jedlinski. “Users who browse our vertical galleries are consistently diving deeper, viewing more photos than they did in our classic slideshows.” For desktop audiences, USA Today focuses on what Jedlinski calls “superserving” loyal readers and subscribers. Improvements here include posting new content up front for quick access and offering overall easier account management, like handy links to the crossword puzzle and e-edition of the daily paper. He said, “Responding to reader feedback, we recently switched our desktop video experience to click for sound versus playing audio by default. We’ve been able to offer a more respectful user experience 40 |
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Carol Fowler, senior vice president of digital news products, Chicago Sun-Times
Bradford Campeau-Laurion, partner and chief strategy officer, Alley Interactive
Jason Jedlinski, head of consumer products, USA Today Network
without losing revenue, given continued growth in video views.” Digital storytelling has become a key ingredient to how many print publications are rethinking their web presences overall, notably by creatively mixing elements like long-form video with testimonials, and interactive graphics that create a more digestible and relatable read for online users who have come to expect a more rounded multimedia experience. This can translate into even more comprehensive storytelling. The Cincinnati Enquirer, also owned by Gannett, won a Pulitzer Prize this year for its “Seven Days of Heroin,” a bold narrative that incorporated photography and video to tell the story of addiction. Gannett also won three more Pulitzers for its multimedia report, “The Wall: Unknown Stories, Unintended Consequences,” which examined President Donald Trump’s promise to build a wall on the U.S.-Mexico border. The immersive online experience included the use of virtual reality complete with bots, aerial views, 360-degree video, documentaries, photos, podcasts, exclusive reporting and a long-form film. Jedlinski said multimedia is a priority now for online reporting. “Even in our day-to-day coverage of our communities— whether a press conference, parade, severe weather, or even a shuttle launch—our reporters are empowered to leverage multimedia to share what they’re seeing and hearing on the scene.” And it seems to be paying off in a few different ways. The number of users choosing to play videos embedded online has increased 25 percent so far this year. It’s enough of an increase to inspire newspapers around the country to rethink how they want to tell stories online. “We don’t see ourselves as a newspaper company,” Jedlinski said. “We have traded picas for pixels. We believe that’s very much about mobile, and increasingly through conversational user interfaces: voice search, whether Siri on your iPhone or Google Assistant in your kitchen.”
Practical Considerations While multimedia technology has reeditorandpublisher.com
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WordPress: A Case Study WordPress, the free open-source content management system, has become an important tool that more newspaper publishers are using to share digital content. A few years ago there seemed to be a run on WordPress sites. The New York Times, for example, had an entire network of blogs running on WordPress at one point, that is, until it decided to custom-build its own CMS to keep up with demand. In the ever-evolving media market, technology has certainly become a competitive advantage. For a company like the Times, which can publish an estimated 700 stories and more than 50 hours of video each day, the need for a robust online publishing system that allows many team members to collaborate is a no-brainer. For others, a prepackaged solution like WordPress may be the best
answer (both in terms of profitability and user experience). When Bradford Campeau-Laurion, partner and chief strategy officer at Alley Interactive, worked with the New York Post to launch the new and improved NYPost.com in 2013, there were far less solutions from which to choose. Since then, he said he’s actually seen a “rapid growth in WordPress usage among publishers.” A big reason for this, he said, is that WordPress is, “a well-supported platform with ready-made integrations (plugins) for almost all of the common services publishers use.” Having a WordPress plugin, he explained, “is like having an iPhone app; it’s the most ubiquitous content management system in the world, so it’s advantageous for people looking to sell a service to integrate with it.”
shaped the online user experience in terms of content production, speed can make or break even the best-intentioned websites, said Bradford Campeau-Laurion, partner and chief strategy officer at Alley Interactive, a custom digital publishing company based in New York City. Campeau-Laurion has worked with the New York Post, Politico and TwinCities.com on repackaging the way they deliver content to online users. He said how fast a user can access news, download content and consume, share and comment on a story all play vital roles in the way newspapers are rethinking digital properties for the better. “Being fast to publish new content is critical,” said Campeau-Laurion, “which has led to many newspapers moving to a digital-first workflow.” For the formula to work, however, there needs to be a tight integration of web and print, and a sufficient staff to actually produce the more nuanced
Another appeal is that using WordPress can actually lower the overall cost of ownership versus other platforms (or even a custom CMS) since there’s less work to do. It also gives its builder a lot more creative control over which thirdparty platforms to use on a site. “I think the most common theme across the successful launches we’ve seen on WordPress is applying a deep focus on editorial workflow,” said Campeau-Laurion. “When starting a project, we spend a lot of time trying to understand each publisher’s current and optimal editorial workflow. We also take into account the CMS we’re using, which is almost always WordPress.” Figuring out where it makes sense to customize versus using the tools that WordPress already offers is a critical decision that affects both the scope and successful adoption of the new CMS by the editorial team.—NHM
content. As more newspapers face economic challenges that can sometimes lead to shrinking staffs, being able to produce and post fast, digestible multimedia content can have its challenges. A big question newspapers may need to be asking right now is how they intend to fund special online projects and who will ultimately be responsible for taking them live and maintaining the 24/7 scheduling. Without a support system in place (both talent and
More users now than ever are accessing digital newspaper content via tablets and smartphones. As such, it’s leading publishers like Gannett to rethink how it delivers content digitally.
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SPECIAL DELIVERY technology), throwing money online may not be a winning venture for everyone. “A great design and user experience are certainly important,” said Campeau-Laurion, “but speed is a more important factor in retaining readers. It’s also a critical factor for how Google and other search engines rank their sites and provide an additional source of traffic.” Another big question is apps. In many ways, apps have become synonymous with the digital experience, but they may not be a great fit for everyone either. Campeau-Laurion said apps can have their share of challenges. “Many publishers think they need to have a mobile app for discovery and engagement, but I think it’s more important to focus on the main web platform first,” he explained. “Mobile apps are great to get real estate on a user’s phone and deliver push notifications, but the percentage of people that will use your mobile site is higher.” The real meat of the online user experience often exists in overall value, that is, how newspapers ultimately prioritize what content is posted online and how it’s delivered to reach users coming from different platforms. For example, it might seem like a great idea to add a few custom fonts to a site, but fonts can make a site load much more slowly. “Even worse,” said Campeau-Laurion, “it uses up data for your visitors who aren’t on unlimited mobile plans. It actually costs them money.” Bottom line, Campeau-Laurion said, “A user experience should reflect your branding, but it also needs to be practical. It’s important to remember that launch isn’t a finish line, it’s just when you start to get real feedback.”
“The Hardest-Working Paper in America” At the Chicago Sun-Times, Carol Fowler, senior vice president of digital news products, has been spending a lot of time thinking about the re-launch of the newspaper’s digital properties. In April of this year, a complete online overhaul replaced a web presence that Fowler describes as, well, “pretty cluttered with a lot of pop ups.” She said, “From a user experience, it was just not optimum.” Now that the new site is up and running, she’s charged with figuring out what works—and what doesn’t. The impetus all along,
she said, was the paywall. “If we didn’t improve the user experience, how do we expect people to pay to access the site?” With a background in tech and many years in TV news management, Fowler seemed the perfect choice to help lead this enormous redesign project, one that spanned eight months and included a collaboration with Ogilvy, one of the largest marketing and communications companies in the world. The goal for the redesign was to ultimately deliver “a more straightforward and cleaner look both in print and at Suntimes. com,” CEO Edwin Eisendrath said in a press release, “and serving up content in a more organized way on both platforms.” This initiative included the creation of a news app, as well as podcasts spanning everything from race relations to sports. The Sun-Times also now offers full-scale live broadcasting and video programming online. One of the first tests of its success was the streaming of a Democratic gubernatorial forum that attracted more than 120,000 viewers. The overall visual impact of the site is part of a much wider branding effort that makes the look and feel of the paper and website cohesive. “Prior to that, the website looked different, though it generally had the same content,” Fowler said. “You wouldn’t have automatically known that those two belong together.” She also said that the Sun-Times today isn’t the paper it used to be, nor should it be. “It wasn’t just the website and print; it was really how we present ourselves in the public space (like social media). That took a little longer to think through.” Interestingly, working with Ogilvy inspired the team to think more deeply about the core mission of the paper and its audience. “We decided to identify as the hardest-working paper in America,” said Fowler. “That’s how we see ourselves. We report stories that impact working men and women in Chicago and elsewhere. All of the design decisions came from that place.” The soul searching inspired content that’s easily accessed on the go by, yes, busy working people. The team also reconsidered how it structured headlines on the main page, and how breaking news would be balanced with other key content, like the most popular stories clicked by users. “We ride a balance showcasing stories that people are clicking on,” Fowler said, “but also showcasing the most timely news.” And video has become a much bigger focus, something Fowler described as “a work in progress.” For example, video is now included in every article page possible. “It helps your SEO because people are going to spend more time on your page if they are watching video,” Fowler said. Prior to posting video directly on the site, the paper had been posting to a dedicated YouTube channel, which meant it was
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losing out on advertising and traffic. To counter this, the paper brought its own video player in house and began creating original content. “It gave us more control over being able to make money on that part of our content,” said Fowler. “We now have a couple of video series that have local B-roll and advertising. Our plan is to do more than that with content partnerships.” Fowler believes that video is ultimately distinguishing online publishing from print, but the question is will it be enough to lure readers? “We have to pull as many levers as we can to see what the audience is going to respond to and what’s going to work,” she said. “We’re going to try things that don’t seem to resonate and that’s okay.” A recent video series that seemed like a gamble has since become one of the most popular online features for the Sun-Times.
Video is ultimately distinguishing online publishing from print, but the question is will it be enough to lure readers? Called The Grid, it explores different neighborhoods throughout Chicago. “It’s very personality-driven,” said Fowler. “It’s nothing like the Sun-Times has done before. It really celebrates and tells stories and histories of neighborhoods across Chicago.” As more projects like these develop,
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editorandpublisher.com
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Ongoing legislative battles put public notices in peril By Gretchen A. Peck
I
f you look closely at the fine print just below the banner logo for PublicNoticeAds.com, a single-source searchable database for legal ads published by “participating newspapers” across the country, it reads: “The public notice database on this site is not a substitute for the official publication that is required by law. You will still find those notices in your local newspaper.” On the site’s homepage are links to each to state with “participating newspapers,” though most simply redirect the browser to other websites of a similar design. For example, clicking on the link to Connecticut redirects the user to Connecticut public notices, which is “powered by MyPublicNotices.com.” From there, users can click on individual links to public notices on individual websites for each newspaper title, or search notices published in any of the state’s local and regional titles. In fact, legally mandated public notices are already prevalently available online and digitally redundant to what’s published in printed newspapers. In addition to these sites, they are also found on government-maintained sites, legal sites and on many newspaper-branded websites.
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Yet, in several states just this year, legislators have proposed bills that would allow for public notices to bypass print altogether, possibly narrowing access to information and starving newspapers of the revenue derived from publishing information of this kind. Given the legislative effort that feels coordinated and party-centric, E&P went in search of who and what was behind the lobby for this legislation and answers to what it would mean to newspapers if printed public notices become obsolete.
Severe Measures As the director of the Public Notice Resource Center, Richard Karpel is intimately familiar with ongoing legislative efforts to break the relationship between public notices and newspapers. “We’re the only national organization focused on public notices…and follows all 50 states and analyzes the bills,” Karpel said. He noted that there are “two parts to this battle.” The first is simply to keep public notices in newspapers. The second is more operational in nature, which is to speak to newspaper publishers about thinking about public notices in a new way. Publishers should “do whatever they can, in this age of declining print circulation, to make sure that notices get noticed and that they’re still effective,” he said. Among Karpel’s suggestions is to not just begin to publish online and collect readership data associated with public notices—as publishers would do with any editorial or advertising content—but create innovative designs for the public notices. “Don’t just stick them in the back of your newspaper and forget about them,” Karpel said. “The easiest way to innovate in this area is through design. There are so many newspapers that run notices in a manner that makes readers think, ‘Did they want to hide this intentionally?’ Then, there are very few others that I feel are doing a great job.” Karpel said there are 12 states that now require the digital publication of public notices, whether it’s on the newspaper of record’s website or on statewide websites administered by the government. Still, he 46 |
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pointed out, most newspapers will inherently have larger audiences than any thirdparty or government-run website. It’s important to note that not all public notices are of the same ilk and not all proposed legislation is of the same language. Some are narrow in scope, regulating only certain types of information, while other proposed bills take a broader approach and seek to take public notices out of newspaper entirely. Karpel said it’s important to distinguish between the two. In the case of those broad legislative efforts, he said that politics can be the impetus, and historically, Republicans have been behind these efforts, though not in all cases. “Usually when we see these sweeping bills, they want to hurt newspapers,” Karpel said. “It is the case that the GOP has had a constant drumbeat—media is the enemy—that did not start with President Trump…There are plenty of cases where none of this was about public policy; it was more about punishing newspapers.” Karpel acknowledged that the vast majority of this has come out of the GOP, but not in all cases. Take New Jersey, for example, where former Republican Gov. Chris Christie fought back against Democrat legislators in the state’s House and Senate, who’d proposed legislation of this kind. Karpel added in solidly red states like Mississippi and Alabama, there is not the groundswell of interest in legislation like this because even politicians understand the need to leverage newspapers to reach rural constituents.
proposed legislation, sponsored by Republican State Rep. Robert Cornejo, would mimic that 21-day publishing cycle, but the platform would change. The proposed legislation had also been suggested in 2017, and based on objections, it had been modified to include a layer of accountability requiring digital publishers of foreclosure notices to submit an affidavit at the conclusion of the publishing cycle, which would declare the dates posted and compliance with state law. In effect, the revised legislation would introduce further regulation that would cost taxpayers to administer. When Gamm was reporting on the topic, he quoted the oppositional voice of Rep. Peter Meredith, a Democrat, who pointed out that this is an issue of public trust, too.
Jeffrey Roberts, executive director, Colorado Freedom of Information Coalition
Around the Nation Just this year, Joe Gamm, a reporter with the News Tribune in Jefferson City, Miss., reported on Missouri House Bill 1651, which proposed allowing foreclosure notices to be published by private, thirdparty websites, rather than in community newspapers. In an article published last February, Gamm explained the existing law stipulated that foreclosure notices be published for 21 days in daily newspapers or in four consecutive editions of weekly titles. The
Richard Karpel, director, Public Notice Resource Center
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“The primary concern I think I had last time is that I still don’t see anything that stops the entity with the website from being the same entity that’s selling the property,” Meredith said in the article. Then, there’s the fundamental technical challenge of search engine optimization (SEO), according to Zach Ahrens, the general manager for Central Missouri Newspapers, who Gamm attributed as saying, “If you have a website and nobody knows about it, how do they find it?” The proposed legislation never made it to a vote in the legislature. It was defeated in committee, along with a similar bill under consideration in the State’s Senate. A look around the country reveals that other states—Illinois, Iowa, Maryland, Minnesota, Oklahoma and South Carolina—have also considered making amendments to public notice law.
The Veto Stamp Jeffrey Roberts is the executive director for the Colorado Freedom of Information Coalition. A former reporter and editor at the Denver Post, Roberts has been closely monitoring the drumbeat to legislate away the relationship between governmentauthored public notices and Colorado’s newspapers. In Colorado, the proposed legislation manifested in Senate Bill 18-156 is designed to “phase out” the legal requirement to publish county financial information in newspapers. Republican State Sen. John Cooke sponsored the bill and cited a 2017 line item cost of $84,000 for public notices by Jefferson County alone. “This particular bill was limited to county financial notices and the requirement that counties publish certain financial information in newspapers,” Roberts said. “It has been on the books—I think I heard—for more than 100 years.” As in an increasing number of states, there is also a state-centric website in Colorado for all local, regional and state public notices. It’s administered by the Colorado Press Association and sanctioned by law. The lobby for Senate Bill 18-156 came from the counties themselves, Roberts editorandpublisher.com
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} The Georgetown (Ky.) News-Graphic publishes its public notices with a bold section header, large fonts and on an uncluttered page with plenty of white space.
said. “The argument is that, year after year, we’re spending taxpayer money needlessly for something that we could just put up on the county’s website,” he said. “They don’t want to spend money putting it in newspapers, which they believe fewer and fewer people are reading.” When the legislation was being bandied about in committees, there was some controversy associated with its debate. The counties’ cost estimates—what they’re spending each year to publish public notices in newspapers—has been inflated. They needed to be revised. “During testimony, one of the publishers of a newspaper in south Denver said that public notices in his paper were ‘bestsellers,’” Roberts said “He said that his readers want to know what their government is up to.” Roberts credits the Colorado Press Association with being able to lobby Colorado’s Gov. John Hickenlooper, and when the approved bill reached Hickenlooper’s desk, he vetoed it, citing a lack of broadband
access outside of Colorado’s more urban areas. Even some of the legislators who supported the proposed bill did it half-heartedly, according to Roberts, including one of the bill’s sponsors, who acknowledged that it could fiscally harm Colorado’s newspapers in a time when they’re already challenged in so many ways. “So it was like he was saying, ‘Eh, I’m sorry I’m doing this, but I’m going to do it, anyway,’” Roberts said. “I don’t think it’s very much money from the counties, but that money might mean more to the news organizations than it means to the county. It’s so hard to know that.” Much of the debate in Colorado centered on the community’s access to information, the newspaper as a platform and readership behaviors in an increasingly digital world. As newspapers begin to publish public notices on their websites, the industry will have a better understanding of their readership; who finds them useful or interesting; how much time they spend reading OCTOBER 2018 | E & P
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them; and whether reading about a topic in a public notice inspires the reader to seek out more information about the topic. In print, it’s somewhat impossible to gauge reader engagement and what readership behaviors the information inspires. And readership behavior is an important facet to this topic and legislative debate. For example, readers may be more likely to see the information in their printed newspaper or on their newspaper’s website, which will have a larger readership than any county government website. Roberts suspects that public notices have a narrow audience. He suggested that there are two kinds of readers: Those who are anticipating or seeking out specific information; and those who more passively consume that information as they’re flipping through the pages of their favorite newspaper title. Roberts also suspects that public notices may have greater— vital, even—value for smaller communities and community newspapers, particularly in rural areas. “There’s information in these notices that never make it into a newspaper either, but they are of interest to certain people,” he said. Roberts pondered the ethics of monetizing public notices, suggesting that many publishers may “feel odd” about accepting this revenue stream, but acknowledged that there are real costs in print and online that newspapers are just not in a position to absorb. He expects that the debate about public notices isn’t over in Colorado, and that it will continue to be raised during conversations about austerity. “It’s getting harder and harder for the press associations to fight this,” he said. Jerry Raehal would know. He’s the newly-appointed publisher for the Post Independent in Glenwood Springs, Colo. Previously, he served as director of the Colorado Press Association. The Post Independent continues to pub-
lish public notices for government agencies and private entities. They’re published “as they come in,” according to Raehal, who noted that they appear both in print and on the newspaper’s website. They’re also published on the Public Notice Colorado website, per law. Now that he’s a publisher and tasked with the bottom line of the newspaper, Raehal has considered what it would mean if public notices were to “go away.” “It wouldn’t impact our paper as much as it would impact some other papers,” he said. “It would be a hit, but we could sustain. Some other papers could not.” And what would it mean to his newspaper’s readership? “It would be huge. That is their access to
similar changes, not requiring the publication of orders and vouchers in counties’ minutes and allowing election results to go online, rather than in newspapers.” According to the North Dakota Newspaper Association’s estimates, publication of public notices in newspapers amounted to a miniscule percentage of the county’s budget. The draft of the bill was championed by Republican legislators, who believed that native digital publication by the counties themselves would be sufficient to fulfill their duty to push information out to the public. The proposed amendments were voted down in committee in a 6-4 vote, but Steve Andrist, the executive director for the North Dakota Newspaper Association, predicted that it will arise again during the 2019 legislative calendar. But Andrist stressed that publishing public notices digitally is a good thing, and newspapers are not against moving this content online. “The point that we like to make is that both are important, and it’s a very small cost,” Andrist said. “Our research— and this is based on real data—showed that the cost of publishing minutes of governing bodies…was less than one-tenth of 1 percent of the effected budgets.” Despite the faint budgetary blip, Andrist said that he believed the legislative debate has derived from an “attempt to do what’s best and what’s right.” “We’ve been able to successfully make the case…to make sure that the citizens of our state have easy access to information, both online and in print, and that it’s a small expense to pay for informing your constituents,” he said. Regarding the revenues newspapers derive from public notices, Andrist said that it’s all about economies of scale. For major-market titles, the revenue is likely “noticeable but mostly insignificant.”
“Public notices published in newspapers and on their websites protect the reader and the government by being a trusted, third-party source.”
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the government; it’s the government’s own reporting, but provided by a third-party source, which cannot be altered after the fact,” Raehal said. “Public notices published in newspapers and on their websites protect the reader and the government by being a trusted, third-party source.”
What’s Best and What’s Right In North Dakota, there’s another battle going on with newspapers and public notices. Jack Dura, a reporter with the Bismarck Tribune, reported in August on proposed amendments under consideration in the State legislature’s interim Judiciary Committee. The amendments, Dura explained in an article, “would have allowed counties to publish their official proceedings online. The other two amendments were for
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“If (public notices) disappear, on a large scale, there would be a revenue loss to small newspapers that they could not survive.” “For the smallest newspapers we have— weekly newspapers in very small communities, which have circulation of under 1,000 and sometimes even under 500— those are the titles for which public notices are a very important part of the revenue stream. If they disappear, on a large scale, there would be a revenue loss to small newspapers that they could not survive,”
SNPA
SOUTHERN NEWSPAPER PUBLISHERS ASSOCIATION
he said. Andrist predicts that debate about public notices hasn’t been settled. He said that it’s possible legislators will loosen requirements—for example, changing law about publication frequency and duration. Back in August, when Dura reported on the committee defeat, the reporter noted that lawmakers “also floated the idea” of
putting this matter to a public vote, but Karpel of the Public Notice Resource Center said, “Public notices aren’t a high-profile issue. A lot of people don’t even know how they work, and even in legislatures, it’s not the highest priority…the internet plays such a big part in our lives that people don’t often think about its inadequacies.” Karpel cited at least two occurrences— one in Michigan and one in Arkansas— when vital environmental information failed to reach the public because it was limited in its digital reach, which is why he believes print is “inherently superior for providing public notices.” “Newspapers are still the best way to do this,” he said. Gretchen A. Peck is an independent journalist who has reported on publishing and printing for more than two decades. She has contributed to Editor & Publisher since 2010 and can be reached at gretchenapeck@gmail.com.
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We are guided by truth and report it. We believe public enlightenment is the forerunner of justice and the foundation of democracy. We are professional journalists
TRUST In today’s digital world, false and distorted information are easily shared — beware of corrupt power and money disguised as sources of truth.
Newspapers strive to ensure the free exchange of information that is accurate, fair and thorough. We fear no one. E&P is a staunch supporter of the newspaper industry and is dedicated to promoting its success and well-being in the years to come. From time to time, we will print full-page ads such as this, to inspire advertising and marketing ideas — touting the importance of ethical journalism and its value to democracy.
By Rachael Garcia rachael@editorandpublisher.com
Clifford J. Levy has been named metropolitan editor of the New York Times. He succeeds Susan Chira. Levy has served as deputy managing editor since 2016, overseeing the publication’s online platforms. He joined the Times in 1990 and has also served as Albany bureau chief and as deputy metro editor. Levy will remain an adviser to the newsroom’s top editors on digital initiatives. Carl Esposito has been named to the Southern Newspaper Publishers Association Board of Directors, where he will serve in an at-large position. He has served as the regional president for the Tennessee/ North Carolina group of Adams Publishing, as well as publisher of the Daily Times in Maryville, Tenn. Prior to that, he was Media General’s senior executive for its Tennessee/Southwest Virginia properties, which included the Bristol (Va.) Herald Courier, CBS affiliate WJHL-TV, TriCities. com and SWVAToday.com, and six paid-circulation weekly newspapers. Esposito has also served as vice president and publisher of the Southwest Ohio Group of Cox Ohio Publishing. Julie Vossler-Henderson has been named central news editor of two Colorado newspapers: the Daily Camera and Longmont Times-Call. She joined Prairie Mountain Media earlier this year as deputy city editor of the papers. Prior to that, Vossler-Henderson managed news and entertainment features for the Corpus Christi (Texas) Caller-Times for four years. Jeannie Parent has been named chief revenue officer of MLive Media Group. She is the former president and publisher for the Macomb (Mich.) Daily, the Daily Tribune in Royal Oak, Mich. and other Digital First editorandpublisher.com
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NewsPeople
Sewell Chan has been named deputy managing editor of the Los Angeles Times. In his new role, Chan will supervise team of journalists responsible for initiating coverage and developing content for its digital, video and print platforms. Previously, he spent 14 years at the New York Times where he worked as reporter, deputy editor of the op-ed page and Sunday Review section; news editor in London responsible for breaking news from Europe, the Middle East and Africa; and most recently as international news editor in New York. He has also served as metro reporter at the Washington Post.
publications. In her new role, Parent will oversee sales leadership for MLive, whose publications include Michigan publications: the Grand Rapids Press, the Flint Journal, the Ann Arbor News and the Jackson Citizen Patriot. Michael Roehrman has been named executive editor of the Wichita (Kan.) Eagle. He succeeds Steve Coffman, who left the paper to become editor of the Star-Telegram in Fort Worth, Texas. Roehrman has served as acting editor since April. He started working at the Eagle while a college student, helping launch Kansas. com, and has also served as copy desk chief, publishing editor, senior editor and digital strategist. Emily Hemphill has been named managing editor of the Seward Newspaper Group’s four Nebraska newspapers: the Seward County Independent, the Milford Times, the Friend Sentinel and the Wilber Republican. She replaces Jill Martin, who accepted a teaching position at the University of Nebraska-Lincoln. Hemphill has also served as an education and general assignment reporter for the Beatrice (Neb.) Daily
Sun and editor of the Milford (Neb.) Times. Greg Watson has been named chief marketing officer and assistant executive director for the Southern Newspaper Publishers Association. He most recently owned a strategic marketing consulting firm and prior to that, he worked with the Gannett Co. Inc. In his new role, Watson is responsible for planning and executing strategies that promote SNPA’s brand and programs. He will also address the needs of SNPA’s different constituencies, promote the newspaper industry, and work to grow membership and member engagement. Joe Curtis has been named editor of the Franklin Sun in Winnsboro, La. He succeeds Marcy Thompson, who has accepted a teaching position. Curtis began his career at the Sun as an intern. Curtis has also served as editor for the Tensas Gazette and a special projects writer and designer for the Alexandria (La.) Town Talk. Curtis has also covered area town meetings and sporting events for the Concordia Sentinel in Vidalia, La. and the Sun. Michelle K. Rea has been elected president of Newspaper Association Managers. She is the executive director of the New York Press Association. Rea has four decades OCTOBER 2018 | E & P
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NewsPeople director of the Missouri Press Association.
ACQUISITIONS
Woodward Communications, Inc. has acquired the Anamosa (Iowa) Journal-Eureka, its respective website and its shopper the Town Crier from Jim and Bridget Johnson. The Journal-Eureka will become part of WCI’s community media division, which consists of TH Media and its related print publications, such as the Telegraph Herald, HER magazine, and BixTimes. Rhode Island Suburban Newspapers has acquired the Westerly (R.I.) Sun from Sun Media Group. Terms of the sale were not disclosed. All employees will be retained by RISN. The 3,700-circulation daily Sun was founded in 1858. RISN is led by Canadian newspaper executive Steven Malkowich, who owns other Rhode Island papers: the Kent County Daily Times, The Call of Woonsocket, the Times of Pawtucket and South County Independent. McElvy Media Group has purchased Greensheet Media from the Gordon family. Terms of the transaction were not disclosed. The Greensheet is a targeted advertising publication that distributes more than 500,000 copies in Houston and Dallas. McElvy Media Group owns community newspapers in Houston, Texas and Charlotte, N.C. Triboro Massachusetts News Media Inc., a new corporation, has purchased the Attleboro (Mass.) Sun Chronicle and its related publications and websites from United Communications Corp. Terms of the transaction were not disclosed. All employees will be retained by Triboro Massachusetts News Media Inc. The 10,400-circulation daily Sun Chronicle has roots that trace back to the 1880s. Adams Publishing Group has purchased the Boise Weekly from Sally Freeman. Terms of the sale were not disclosed. Adams Publishing Group is the parent company of the Idaho Press, Post Register in Idaho Falls, the Idaho State Journal and several other weekly papers in the state. The Wilson Times Co. has acquired four North Carolina newspapers from Rick and Karen Stewart: the Kenly News, Pine Level News, Princeton News Leader and the Selma News. Terms of the sale were not disclosed. The four publications have been combined into a county-wide weekly newspaper named Johnstonian News. Wilson Times Co. president and publisher Keven Zepezauer is now publisher of the Johnstonian News.
of newspaper experience and is also a former director of resource development for American Red Cross. Others elected to leadership positions were: vice president Steve Nixon, executive director of the Saskatchewan Weekly Newspaper Association; secretary Beth Bennett, executive director of the Wisconsin Newspaper Association. Brian Allfrey, executive director of the Utah Press Association, was elected to serve a three-year term on the board. Continuing directors are Laurie Hieb, executive director of the Oregon Newspaper Publishers Association; and Mark Maassen, executive 52 |
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Cecilia Brown has been named editor of the Moultrie News in Mount Pleasant, S.C. Most recently, Brown has served as assistant editor of Content That Works, a content marketing company. She has also served as the digital operations coordinator for Evening Post Industries. Jocelyn Rowley has been named editor of the Left Hand Valley Courier in Niwot, Colo. She started at the Courier covering local sports and most recently served as a general assignments reporter. Cynthia Sweeney has been named editor of the Weekly Calistogan in California. She replaces Anne Ward Ernst, who was editor of the paper for five years. For the last three years, Sweeney served as a reporter for the North Bay Business Journal, where she covered hospitality, health care, employment and transportation. While she lived in Hawaii, Sweeney freelanced for West Hawaii Today, several island weeklies and an online service. She has also served as reporter for the St. Helena (Calif.) Star.
Julie Bechtel has been named executive vice president of Berkshire Hathaway’s newspaper division. Most recently, she served as the publisher of the Pantagraph in Bloomington, Ill. and Central Illinois’ Group publisher for Lee Enterprises Inc. Bechtel joined Lee Enterprises in 1998 as circulation manager of the Lincoln (Neb.) Journal Star and became operations manager in 2000 before being named publisher of the Bismarck (N.D.) Tribune two years later. Bechtel became publisher of the Quad-City Times in Davenport, Iowa in 2005, as well as group leader for newspapers in Iowa, Kentucky and South Carolina.
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NewsPeople
Matt Sebastian has been named enterprise senior editor at the Denver Post. Sebastian most recently served as central news editor for the Daily Camera and Longmont Times-Call, both in Colorado. He has served in a variety of roles during his 20-year tenure with Prairie Mountain Media, including two years as lead reporter where he covered cops and courts, the city of Boulder, and the University of Colorado/ higher education. He also served as music critic and entertainment editor. Stacey Shepard has been named city editor of the Bakersfield Californian. She had worked for the Californian twice previously, most recently in 2011-13 as the assistant opinion editor. Her primary beat was the environment during her first stint at the Californian in 2006-09. Prior to that, she was a reporter for the Tonawanda (N.Y.) News. Jordan Carroll has been named executive editor of the Standard-Examiner in Ogden, Utah in addition to her current duties directing the Daily Herald in Provo, Utah. Carroll has worked for the Daily Herald for the last six years. Gary Redfern has been named editor of three California newspapers: Holtville editorandpublisher.com
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Shirley Leung has been named interim editorial page editor of the Boston Globe. She replaces Ellen Clegg, who has retired. She most recently served as a columnist who covered topics ranging from business and politics to gender issues in the workplace. Leung is the fifth woman and the first person of color to hold the job in the Globe’s 142-year history. Prior to becoming a columnist, Leung was the Globe’s business editor. She started her career at the Baltimore Sun and has also served as staff reporter at the Wall Street Journal.
Tribune, Calexico Chronicle and Imperial Valley Weekly. Redfern has worked for the Valley Weekly since July 2017. He also added copy editor to his duties in January. Prior to that, he has worked for the Milwaukee (Wis.) Sentinel, Imperial Valley (Calif.) Press and the Desert (Calif.) Review. Larry Hochberger has been named associate publisher of the Ithaca (N.Y.) Times and nine affiliated subscriptionbased weeklies in upstate New York. Most recently, he served as associate publisher of the Chestnut Hill (Pa.) Local. Hochberger joined the Local in 2010, where he worked to expand the paper’s print business, launching a “Welcome” magazine, printing college and independent school newspapers, and recently designed and printed East Falls (Pa.) Now. Rufus Friday has stepped down as publisher of the Lexington (Ky.) Herald-Leader after being in the news business for more than 30 years. Editor Peter Baniak will move into an expanded role as the Herald-Leader’s editor and general manager. Baniak has served as the newspaper’s editor and vice-president since 2009.
John Bailey has been named executive editor of Rome (Ga.) News-Tribune. Most recently, Bailey served as managing editor of the paper. He started as a crime and courts reporter in 2007, and recently spent the past six years overseeing and growing the News-Tribune’s online presence. In his new role, Bailey will be undertaking various roles within the organization including day-to-day management of the newspaper as well as community relations. The Associated Press has named Peter Morgan and Joe Danborn East Region deputy news director for storytelling and photos and the region’s news director for newsgathering, respectively. Previously, Morgan was the photo editor for New York and New Jersey since 2004. Prior to joining the AP, he was a senior photographer at Reuters. Since 2016, Danborn served as AP’s news editor for the Rockies, overseeing coverage in Colorado, Montana and Wyoming. He previously worked as enterprise editor for the AP’s South Region as well, where he helped build the first domestic regional publishing desk. AP Photo
Deanna Lewis has been named sales leader for Dream Local Digital. Previously, she served as the R&D growth and development manager and director of sales with Local Media Association. Before joining LMA, Lewis’ work experience was primarily in advertising sales, including newspaper and digital. In her new role, she will be working directly with media partner sales teams to assist them in selling digital marketing services.
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FOR SALE BY KAMENGROUP.COM: Sierra County, New Mexico, San Diego,CA, Charleston, SC, St Louis, MO, Tacoma, WA, Austin, TX, San Jose, CA, Rhode Island & Florida weekly newspapers for sale. NY/NJ equine magazine, SC Group of titles avail. Oregon, Ohio, Massachusetts, Pennsylvania, Kentucky, Arkansas & Texas Daily newspapers seek new owners. Outdoors title from Midwest listed. KAMENGROUP.COM • info@kamengroup.com. Discover the current market value of your publishing entity. Plan ahead and schedule your multi media financial valuation! 516-242-2857 MAGAZINE FOR SALE: Well-established, upscale, regional, life-style magazine focused on the Active Adult, (55+). Located in premier area outside of Washington D.C. with impressive network of contributors. Printing 18 -19K, bimonthly (6xs per year). Eleven years in business, great potential for growth, expansion and regionalizing into other areas. Complimentary copies widely distributed as well as mailed to targeted upper income households. In home business with no overhead. Publisher/editor retiring but willing to participate for smooth transition. For more information contact Pub3000@aol.com or call 410-849-3000.
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Help Wanted
ADVERTISING DIRECTOR: The Hoosier Times is seeking our next innovative sales leader to lead and coach our multimedia sales team in South Central Indiana. The ideal candidate has a proven track record in sales management in multimedia with deep experience in all emerging forms of digital media, mobile, event and social marketing. We are looking for a high energycan do-problem solver that can coach our sales team as they seek to solve media and reach marketing solutions for our current and future advertising customers.Our Ad Director will be in expected to hire, train & develop sales professionals, who can make a significant impact on generating increased revenue & profitability for the company. Our new Ad Director must be a strong organized communicator that can multi task in the exciting fast paced world of Media. While our Ad Director serves as a key part of our senior leadership team we are looking for a player coach and not just an administrator. If you like getting out on the street and excel in building a strong sales team, you might be exactly who we are seeking. Our expanding and diversified operation provides a solid salary and benefits along with an aggressive performance bonus plan. The Hoosier Times is a multimedia company in southern Indiana, The Hoosier Times media assets includes the Bloomington Herald-Times, the Bedford Times-Mail, the Martinsville Reporter-Times, the Mooresville Decatur-Times, the Spencer Evening World and corresponding web and mobile sites, as well as numerous niche publications and digital platforms. Essential Functions: • Manage and coach sales representatives and track their efforts • Creative in sales approach and working with problem solving • Work internally to develop new sales opportunities, and achieve monthly & quarterly growth • Provide feedback about sales efforts & reports for management • Develop sales materials for staff • Train employees on new technologies & sales opportunities • Go on sales calls with sales staff; assist in the use of market resources & growth opportunities • Work with individual advertisers on a regular basis The position offers a full range of benefits, including group health & dental insurance, 401(k) program with company match, generous PTO and more. Our parent company, Schurz Communications, Inc., is committed to providing an environment that gives each employee the opportunity to nurture their gifts and achieve their potential. Our mission is to pass on to the next generations of customers, employees, communities, and owners an organization that is even stronger and better than what it is today. To apply, please visit: schurz.jobs The Hoosier Times is an Equal Opportunity Employer.
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Help Wanted
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Help Wanted
CIRCULATION DIRECTOR: The Times-Republican, a seven-day 7,000 circulation newspaper in Marshalltown, Iowa, has an opportunity for a business professional to join our management team. We are searching for someone who excels in a fast-paced environment and who has a strong background in all aspects of newspaper circulation — innovative marketing ideas, excellent customer service and strong organization. The candidate must be a leader with great communication skills, work effectively across department lines and build on our print and online growing trend. Essential Duties and Responsibilities include the following: • Oversee all circulation department operations. • Help to develop and maintain circulation department strategy that focuses on growing and maintaining subscription revenue through company initiatives. • Provide clear departmental direction to achieve goals through management of day-to-day operations. • Record keeping, preparing budgets for the department and coordinating efforts alongside other management. • Help in the process for talent acquisition to recruit and retain high-quality employees with an opportunity to grow within the company. • Enhance the newspaper’s presence in the community. About us: The Times-Republican is part of The Ogden Newspapers (www.ogdennews.com), which publishes 47 daily newspapers in 14 states. The company continues to invest in newspapers and is committed to excellence in local journalism and to delivering value to our readers and advertisers. We keep all of our readers, both print and digital, well informed and engaged. Our multiple products deliver results for our advertisers and our customers. Our rich heritage of newspapering, combined with a company-wide commitment to excellence in community journalism, position us to grow and flourish for decades to come. The Times-Republican offers an extensive benefits package including health insurance and 401(k). Qualified candidates should submit a cover letter and resume to Times-Republican Publisher Abigail Pelzer: apelzer@timesrepublican.com.
Help Wanted
Help Wanted
NATIONAL ADVERTISING MANAGER: National Advertising Manager Sun Coast Media Group is family-employee owned multi-media and community newspaper publishing company serving Charlotte, Sarasota, Desoto, Polk and Highlands Counties. The National Account Manager will be responsible to sell and service the company’s largest regional, agency and national customers as well as identify and manage a large list of prospects. Main Responsibilities: • Consult with assigned and prospective clients by meeting face-to-face and over the phone, developing strategies that initiate new business and achieve budgeted goals. • Conduct needs analysis conversations to develop robust account strategies. • Create and present customized solutions encompassing all markets and all multi-media solutions to ensure long term customer success. • Responsible for the building and execution of an effective advertising sales plan for major/national accounts to achieve company goals. • Heavy phone contact and travelling for presentations will be necessary to achieve success. • Understands market thoroughly and understands the value of networking at the local level. Requirements • Minimum of 3-5 years of national media sales experience and contacts or media planning/ buying. • Exceptional sales, marketing and negotiation skills. • Strong organizational and time management skills. • Excellent interpersonal and communications skills. • Ability to work well independently. Sun Coast Media Group offers an excellent compensation plan including salary, commission, expenses and a full suite of benefits. We are a drug and nicotine free workplace, pre-employment drug testing required. Send Resume to: Stacie Goldberg (sgoldberg@sun-herald.com) Advertising Manager Sun Coast Media Group Port Charlotte, FL
REPORTER - STATEHOUSE BUREAU: The Capital Journal is seeking a reporter to cover the South Dakota state capitol in Pierre SD. The successful candidate will have experience in covering political affairs, state and or federal government. The Capital Journal will syndicate this work to newspapers throughout the state. The position responsibilities will include the following:
EDITOR: Finance & Commerce is recognized as the leading business news source for economic development, commercial real estate construction and finance in Minnesota. We are an award-winning publication and we’re committed to the highest standards of journalism ethics and excellence. We are looking for an editor to develop and manage content for our wide array of digital and print news and information services. In this position, you are the face of Finance & Commerce. You establish and maintain relationships within the business community, in the Twin Cities and throughout the state. In partnership with the publisher and other editor, you provide leadership to the entire Finance & Commerce organization. Responsibilities include: • Managing the people who make up our award-winning newsroom managing the content and navigability of our websites assembling daily and breaking news alerts continually working on features and innovations to serve readers and build paid audience • Leading the preparation of our daily newspaper and special publications. We are seeking an experienced, digitally savvy editor with a strong track record working in a daily or weekly newspaper environment. You must be a proven leader with strong journalism skills and excellent management skills. Finance & Commerce is part of BridgeTower Media, provider of business and law news and information in markets across the country. We offer competitive pay, great benefits and a great team atmosphere. If you are interested in this position and meet the qualifications please send your resume along with cover letter to: apply-a2n5qetvs8l6@applicantstack.com. BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace.
If you are reading this, so are your customers! To ad v er tise , c all 1-800-887-1615 editorandpublisher.com
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• Lead the bureau in providing comprehensive day-to-day coverage of South Dakota’s state government. • Monitor and report on the actions taken by the state’s boards and commissions during their meetings. • Monitor and report on the day to day work being done in state government departments. The emphasis will be on how policy is devised in the board and commission meetings is being implemented and how those policies are affecting the people and businesses of the state. • Enterprise coverage on big issues facing state government. For example, what is the effect of the state Department of Revenue’s inability to find and hire enough auditors. • Provide comprehensive coverage of the state legislature. The state legislative session runs from mid-January to early March every year. • Cover legislative summer study committees, the executive board, the Rules Review Committee and other committees that meet periodically throughout the year. • Provide leadership and mentorship for Capitol Bureau reporting interns • Assign and edit stories for Capitol Bureau reporting interns • Act as the Capital Journal newsroom’s second-in-command Send your resume and samples of your work related to government and political affairs to: Nick Lowrey, Managing Editor of the Capital Journal, mailto: nick.lowrey@capjournal.com. The Capital Journal is part of the Wick Communications group of newspapers. Wick Communications provides employees a comprehensive suite of pay and benefits. Visit the company website at www.wickcommunications.com.
REPORTER: The Hampshire Review is looking for a full-time member for our editorial team, which produces the best weekly in the state (9 of the last 10 years), runs a robust website and keeps up an active Facebook page. You need to bring the tools of a 21st-Century journalist — solid writing and reporting skills, production ability, an eye for visuals, understanding of social media, and, most importantly, curiosity for and appreciation of the life around you. Know computer apps like Word, InDesign and Photoshop. You need to want to live and work in a sprawling, mountainous county that’s within 2 or 3 hours of D.C., Baltimore and Pittsburgh. Your hours won’t always be 9-to-5, but your pay will be competitive for the region (with benefits too). To apply, email a cover letter, your resume and no more than 4 work samples to jim@hampshirereview.com.
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shoptalk /commentary What to Teach Journalism Students When Their Field is Under Attack? By Gayle Golden
E
arly August is when I usually begin planning for the basic news reporting course I’ve taught for more than 20 years to University of Minnesota journalism students. What was different this summer was the backdrop: harsh, attacking noise from our U.S. president’s resurgent campaign branding journalists the “enemy of the people.” The vitriol has gotten particularly sharp recently, with angry crowds at Trump rallies shouting obscenities at reporters for merely showing up to do their jobs. The spectacle bothers one former student, who recently posted a photo of a CNN reporter’s ambushed stand-up at a rally showing a man wearing a “F*** the Media” T-shirt, his face twisted in hate. My student posted: “What if your profession were being targeted in this way by scary/ angry/violent people?” As I prepared for the fall semester, I wondered about my incoming students. How would this bedlam shape their views when they showed up for my “boot-camp” news writing course, which gives them their first real experience with the hard work of journalism? Would it frighten them? Embolden them? Confuse them? For me, it raised the question of what I should be teaching them. Covering a speech is difficult enough, requiring students to not just listen to the speaker but also to understand the context of the event, figure out what’s important, seek balanced views, verify assertions, accurately report quotes. Did I need to add “steel yourself to nasty crowd insults” to the list of skills? Maybe. The truth was that none of the summer’s unpleasant sideshow is changing the fun-
damentals of my syllabus. I still put these newbies through the paces of what they need to know to be reporters: how to write ledes (journalism lingo for the beginning of an article), how to attribute, how to get to the point in a story, how to interview, how to write news clearly on deadline. I still demand they get stuff right, that they care about every inaccuracy and that they understand the critical importance of verifying when a claim is a fact—or not. We still talk about the core values of the profession: to seek truth and report it, to minimize harm, to act independently and to be accountable and transparent. We still talk about the importance of the First Amendment. Most of them will no doubt have the usual anxieties about newsroom jobs, which have declined 23 percent in this country within the past decade. I will assure them, as I have for years, that the critical thinking, writing, data analysis and communication skills they gain in the major will apply across a range of careers. Besides, if they love journalism, they’ll find a way to work in it. But I admit, these new aggressions against journalists don’t lend themselves to glib or rosy lesson plans. These are troubling times for U.S. journalists. To not respond is not an option. It’s my responsibility to help students see what’s happening today and to prepare them. So this semester, I will advise students to cultivate resilience and courage beyond their expectation. Reporters have always needed thick skin to endure criticisms from people who fear scrutiny or who claim they’ve been treated unfairly. Abuse now extends to trolling, from which they can find no refuge. Their digital management skills of
that must be savvy, and their skin simply needs to be thicker. I will prepare them for risk, too. Danger has always come with reporting. Students shouldn’t think they’re immune. Within the past decade, 621 journalists have been killed around the world, according to the Committee to Protect Journalists, including the four shot at the Capital Gazette in Annapolis, Md., this June. While that gunman’s attack appeared to come from a personal grudge, and while American reporters have not typically faced the life-threatening conditions of reporting in other countries, the propensity for violence is elevated by the fact that our commander-in-chief openly denigrates the press with vile name-calling that could easily tip an imbalanced mind. Finally, I will tell them that waffling about their purpose won’t serve them. They’ll have to believe wholeheartedly in the tenets of journalism—that facts don’t have alternative facts, that truth is verifiable, that the powerful must be held accountable and that journalists, if they are doing their job, are champions of the people. These students have a lot to learn. Some come into class not knowing a lede from a logo. But my hope is that they will quickly understand that the louder the abusive clamor against their journalism, the more important their journalism will become for our democracy. Gayle Golden is a Morse-Alumni Distinguished University Teacher and a senior lecturer at the Hubbard School of Journalism and Mass Communication at the University of Minnesota.
Printed in the USA. Vol. 151, No 10, EDITOR & PUBLISHER (ISSN: 0013-094X, USPS: 168-120) is published 12 times a year. Regular issues are published monthly by Duncan McIntosh Co. Inc., 18475 Bandilier Circle, Fountain Valley, CA, 92708-7000; Editorial and Advertising (949) 660-6150. Periodicals postage paid at Fountain Valley, CA 92708, and additional mailing offices. Postmaster: Please send address changes to: EDITOR & PUBLISHER. P.O. Box 25859, Santa Ana, CA 92799-5859. Copyright 2018, Duncan McIntosh Co. Inc. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise, without the prior written permission of the publisher. Subscription Price: U.S. and its possessions, $99.00 per year, additional postage for Canada & foreign countries $20.00 per year. Single copy price $8.95 in the U.S. only; Back issues, $12.95 (in the U.S. only) includes postage and handling. Canada Post: Publication Mail Agreement No. 40612608. Return undeliverable Canadian addresses to: Bleuchip International, P.O. Box 25542, London, ON N6C 682. Subscriber Services (888) 732-7323; Customer Service Email: circulation@editorandpublisher.com.
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