BA (Hons.) GRAPHIC DESIGN
LEVEL
05
Module Code
OUGD201
Module Title
DESIGN PRODUCTION - PRINT
END OF MODULE SELF-EVALUATION NAME
Dom Rugman
BLOG. http://drugman1013.blogspot.com/ ADDRESS
1. What skills have you developed through this module and how effectively do you think you have applied them? I have developed a much broader understanding of print processes and techniques used in industry, it has made me significantly more aware of how I would go about producing and setting up work in terms of colour, print marks and file formats. This knowledge of colour theory for print alongside the enterprise module has started to add a constant thought process towards costing. InDesign has become more of an ally to my design work this year, furthering our software workshops and in turn my skills and confidence with the software. Previously I would find myself setting up and laying out documents in illustrator due to familiarity, this module I始ve embraced the possibilities and perks of using software more professionally. Hand rendering skills. Although not a new skill I始ve developed, the logo development we underwent really pushed my drawing skills, it sparked me off on a tangent of drawings in my free time in order to keep developing and tightening my raw pen and paper skills.
2. What approaches to/methods of design production have you developed and how have they informed your design development process? The logo development process not only developed my hand rendering skills but definitely had an influence on the way I visually explore design, particularly for branding and identity purposes. The use of colour in my design production has had an effect on the development of my design, thinking about the way colour is set up for print in terms of costing and process. This has stemmed into the use of all the creative suite software when setting up for print production.
3. What strengths can you identify in your work and how have/will you capitalise on these? Developing on ideas as a result of thumbnail designs and mock-ups. I often used to think of an idea and roll with it indefinitely, this module however I have felt myself developing and ideas evolving as I think about them and visually experiment (nowhere near the level I feel I should be but definitely a development on last year). A strong visual identity running through my design, with regards to the Good is..? brief, given the two main elements of my product for this module I feel I have locked in to a good visual theme that could work in a