Z Hotel
Brand Developments
relaxation
service
modern theme traditional
What People Seek?
private
unique
comfort
experience
Z Hotel
Management
Operator
Brand
Hotel property
CREATIVE METHODS
Discover
Gather information Leads brainstorming Define Project Scope Competitive Analysis
Define/ Develop Define personas Create brand description Create brand attribute
Design
Create prototypes/sketches Usability Evaluation Visual Design Explorations Visual Design Approval
Deliver
BRAND DIRECTION
Achieving better business by managing contents & developing communications
1. Sharpening quality products 2. Upgrading quality services 3. Intensifying brand communications
BRAND COMMUNICATIONS
1. Integrated corporate identity 2. Brand strategy & communications 3. Brand activation 4. Media and social media networks
BRAND VISION
Ú
INSIGHTS
Ú
PLANNING
Ú
EXCECUTION
Ú
OPERATIONAL REALITY
The Brand Vision is our guiding insight into the world. It is an articulation of why the Z Hotel exists. It is a directional and aspirational statement, not a tag line to be used in advertisements. Brand vision also helps to develop consistency with regard to brand communication. The messages derived from the brand vision will be consistent across all media. Even when the advertising & creative agencies change, the brand message will remain constant. In the absence of brand vision, the communication messages will not be connected by a common thread.
Z Hotel as a Brand
Travel Agents Operator
Em oy pl
Id e n tit
y
ees
Z Hotel Brand
Pr
od
u ct & s ervic
Com
Tourism Hospitality Tourism Market Trend Brand Activation Marketing Strategy
Marketing
Z Hotel BRAND
es
m u nic atio n
Benchmarking
?
Networking
Activation Wheel Marketing
Operator
Travel Agents
BrandActivation
Stake Holders
Brand Architecture Brand Architecture
y, July 4, 12