Five trends to note in the apparel industry

5 trends to note in the apparel industry

Constant innovation, understanding the consumers and sustainability are few key focus areas in the apparel industry. To stay on top of your game and ahead of your competitors, we focus on the top 5 research-backed trends which will help you score high.

1staying competitive in the market: Apparel brands are facing more competition from peers than in other sectors. There’s a lot more aggression to grab top billing. The answer is to prioritise innovation; and increase tapping into consumer needs.

2Brand loyalty with customers: High expectations and more choices pose a challenge of retention. Brands have to build trust among customers and positive impact to foster strong loyalty with them.

3return of personalisation:

Provide a customised user experience that touches the individuality of the customer. This has to be the key point in the personalisation strategy that focuses on the overall one-on-one consumer interaction.

4start-up thinking mode:

Traditional business models are passé. The industry needs to adapt to the start-up operational styles – innovative ways of working, hiring talent, partnerships and investments.

5omni Channel experience:

Backed by technological innovations, create a strong strategy to integrate all consumer touch points (social media, store, online, mobile) seamlessly. This requires a holistic view of your customer behaviour on these channels.

a spirit of camaraderie, of healthy competition, goes a long way to enhance productivity