Forum Mall employees are

‘Forum mall EmployEEs arE Warriors!’ IN FOCUS: Forum Mall Store

Spread over three floors with an approximate retail area of 13,400 sq. ft., the Forum Mall store is the most successful store in the region. Following its opening in September 2014, the store’s success has grown over the last few years, and now it enjoys the status of being the ‘anchor store’ in the mall.

This Maharathna store catches the attention of all regional stakeholders as the store’s success is said to be the benchmark of the region’s success. This success is sweeter for the many challenges it faces. A big challenge is the presence of stiff competition in the mall, including international brands and key retail players.

Another significant challenge is keeping up with hygiene requirements and ensuring that the merchandise display is the best. The high number of customer walk-ins through the day – 2,500- 3,000 – is a blessing doubtless, but comes with its own problems! with the eye-catching merchandise presentation and stock availability. As the store’s popularity grows, plenty of interventions have been planned and piloted to make sure that targets are achieved and bottomlines delivered.

It’s no wonder that the spirit of the Forum Mall store and its employees is captured by the following, “If retail is war, Forum Mall is a war zone and the store employees are warriors!”, and that the store is fondly called ‘Forum Fighters’ throughout the region.

‘Customer Delight is Our Mantra’

‘The Forum Mall store is undoubtedly one of the best stores in the AP & TS region. I don’t think our success would have been possible without the dedicated work of the team, and good peoplemanagement. The Store Leaders and floor staff should be given all credit because they have done their best and made the store what it is today. Having said that, I still believe that there is an enormous potential to fine-tune our efforts to further our innovative practices.’ I joined the company in 2012 and the last six years have been an enlightening and enriching experience in learning and development. My career has taken me to Inorbit Mall and Dilsukhnagar Thirumalghery, but my dream has always been to work with Forum Mall store since it’s considered to be the flagship store of the region and one with the most challenges. I was lucky enough to be chosen to be part of the Forum Fighters in early 2017 when the SM left.

It’s been a long leap from where we started in September 2014. Forum Fighters has emerged a winner despite limitations of space, and competition, only because of its committed team which helped us win “The Best Maharathna Store Pan India” at the People Icon Awards 2017.

It’s been an honour for me to lead and be part of the store. The team really inspires me to go that extra mile to keep customers happy and smiling which is one of the reasons that the store is the most preferred shopping destination. Each team member has a remarkable sense of ownership which comes from our continuous engagement – two-way feedback, performance, career paths and goals.

Under an able leadership and capable team, Forum Fighters has been able to achieve many milestones such as SPD jump from `8.8 lakhs to `10.25 lakhs in 2017; the fastest achievement of `1 crore in 5 days in the same year; the highest single-day sales (31.80) SPF (100 RS) and stock turn (12 in the country) and five staff members promoted to ADMs.

With a team like this, this is only the beginning - there’s more to be achieved. We hope this year is eventful. We are known for surprising everyone and we are determined to do so again.

Vinay Kumar Cm, store MAnAger

Going the Extra Mile

Malls have become the talk of the town these days, and the best place to shop in Hyderabad is the Forum Mall because of the number of brands available, food courts and movie screens. The Forum Mall Max store is undoubtedly the flagship store of the AP & TS region. The enthusiastic team inspires everyone to do more to create a great shopping experience for customers - this is why I’m so honoured to be a part of the Forum Fighters team. The strength of the team and its focus-driven approach is the reason behind its consistent success. The milestones we have achieved - including having created a `4.42 lakhs LMR database in the current year - are among the many other achievements under our belt. aswani Kumar, AreA MAnAger