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IN FOCUS: Forum Mall Store
‘Forum mall EmployEEs arE Warriors!’ Spread over three floors with an approximate retail area of 13,400 sq. ft., the Forum Mall store is the most successful store in the region. Following its opening in September 2014, the store’s success has grown over the last few years, and now it enjoys the status of being the ‘anchor store’ in the mall. This Maharathna store catches the attention of all regional stakeholders as the store’s success is said to be the benchmark of the region’s success. This success is sweeter for the many challenges 28
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it faces. A big challenge is the presence of stiff competition in the mall, including international brands and key retail players. Another significant challenge is keeping up with hygiene requirements and ensuring that the merchandise display is the best. The high number of customer walk-ins through the day – 2,5003,000 – is a blessing doubtless, but comes with its own problems! With all this in play, the Forum Mall store still lures customers
with the eye-catching merchandise presentation and stock availability. As the store’s popularity grows, plenty of interventions have been planned and piloted to make sure that targets are achieved and bottomlines delivered. It’s no wonder that the spirit of the Forum Mall store and its employees is captured by the following, “If retail is war, Forum Mall is a war zone and the store employees are warriors!”, and that the store is fondly called ‘Forum Fighters’ throughout the region.
