Builder named for hospital building z | Page 2
your neighbourhood. your newspaper.
downtown
SPRING FESTIVAL
Fan Cave celebrates winners
May 22-24
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www.kcbia.com
Volume 13 Number 13 | 50¢
march 27, 2014
Downtown business with socks appeal A local downtown retailer has a unique way to engage its clients. McAllister and Howard Clothiers has been serving the community for 100 years; this turn of the century store has some hip new ideas. An established business has the responsibility to continue to engage its customer base. It is easy to just do the same old thing and not change with the times, but businesses who work to keep their customers interested in shopping locally thrive year after year. To keep their business fresh and exciting, owner David Fuoco has a few tricks up his pant legs; he has started a Sock Club. David is the resident sock expert in Kamloops and spends his days helping men find the perfect socks at McAllister and Howard Clothiers. These aren’t your regular Fruit of the Loom socks that come in a clear plastic bag; these are highclass and exotic socks. “We are getting men excited about something,” comments David about the new business venture he undertook in February of this year with starting the Sock Club at McAllister and Howard Clothiers. “It is something to have fun with with our customers,” David adds. Men’s socks have been a great addition to the menswear in the shop. He has found a way for people to shop in the local community and
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David Fuoco’s sock club offers a unique and engaging shopping experience at McAllister and Howard Clothiers.
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turn them away from buying online. David is inspiring a whole generation to feel empowered to enjoy socks. Long socks are intriguing to people - they suggest the old-style great gentleman. They are playful, erotic, passionate, exhilarating, and most of all, pleasurable. “It is all very informal and casual,” says David. “We can send your socks to you in the mail each month or you can stop by the shop.” The Sock Club is month-by-month memberships where you get a new pair of bright and colourful socks on the first of each month; there is no commitment. The Cole and Parker brand offers quality items at an affordable price. Sock Club member Daniel Houghton, administrator for the Teague Brinkwork team at the Mortgage Centre has been a long time customer of McAllister and Howard Clothiers. “David is quite friendly and knowledgeable and they carry high end products,” comments Daniel. There was no hesitation from this lad to sign up for the monthlys socks: “It is a good opportunity to get a pair of socks without having to think about it. David brings them to me, so I don’t have to try and pick a pair.” David personally has about 75 sock pairs in his collection at home: - continued on page 2
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This month
95
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Offers end April 30, 2014
90 minutes
130
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KamloopsNaturopathicAesthetics.com