February 2011 DST Insider

Page 1

INSIDER

february 2011

fabulous finds

Q uality C ontrol

All you need to know to pass the test

T r e n d s p o tt i n g CU: Get with the Pattern Texturizing Try this fur

texture tutorial

f e b r u a r y ’s f e a t u r e d d e s i g n e r

amanda rockwell Designer Amanda Rockwell created this beautiful kit EXCLUSIVELY for DigiShopTalk Gold member subscribers. See inside for information on how you can get yours!

This issue sponsored by September 2008 • DIGISHOPTALK.COM db Designs by Diana and Scrap Matters.

A


table of contents FEBRUARY 2010

inside this issue 03 from the desk of

INSIDER

Our Editor-in-Chief, Jennifer Wilson, offers an important marketing lesson for digital designers

04 featured designer Learn more about Amanda Rockwell and this month’s kit

13 new to you Introducing “new to you” designer Geek Chic Scraps

16 gallery gems Four exceptional pages from the DST layout gallery

18 hybrid picks Three inspiring hybrid projects from the DST gallery

19 lay it on Six great way to use overlays on papers

21 fur textures Add a fur texture to elements with Photoshop

DST INSIDER © 2011­­EDITORIAL STAFF Editor-in-Chief JENNIFER S. WILSON (STARXLR8) Assistant Editor NEISHA SYKES (LAVENDAR) Production Editor LEAH LOY (TINKERBEL73) Ad Manager LEAH SANDE (GIRLYGIRL) Tutorial Editor JENN WHITE (BIGSCRAPKITTY) Senior Staff Writers WENDY (WENDYZINE) CHERYL ASHCRAFT (GONEWITHTHEWIND) Staff Writers MICHELLE HUEGEL (EDITORIALDRAGON) VIVIENNE OESTERGAARD (VIVIE)

23 quality control Nicole Seitler, owner of The Digi Chick, shares her perspective on quality in digital kits

25 trendspotting Perky patterns for your CU projects

26 the back page Check out what is coming up next month and learn how you can enter this month’s Gold Members contest

27 advertising directory Your go-to place to find favorite designers and stores

Digishoptalk.com is the hub of the digital scrapbook community. We strive to be the one-stop resource for online scrapbookers who want to be “in-the-know” with what is going on in the digital scrapbooking world! In addition to our free member gallery and forums, we also have a DST chat room, a continuously updated Digital Directory to help you find any designer, store or resource, and an up-to-date calendar of all the chats, sales and events in the digital community! Contact us: DSTInsider@gmail.com DST is owned by Escalate Media, LP. This issue of the DigiShopTalk INSIDER created using Adobe InDesign CS4. Papers and elements used in this edition are from Amanda Rockwell’s My Love kit designed exclusively for DST Gold Members and used with permission. Visit Amanda Rockwell at Scrapbook Graphics.

February 2011 • DIGISHOPTALK.COM

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from the desk of

T

he digital scrapbooking community and of course,

manually adding new content,

DigiShopTalk.com,

photos, links etc.

wouldn’t be anything without the fantastic designers who share their

This issue is dedicated

• Be transparent (i.e. human) by

artwork with us each and every week. This issue is dedicated to

• Offer value and engagement opportunities by sharing links to other resources and asking questions.

helping beginning digital designers take their business to the next

• De-emphasize promoting/

level. To start off, I want to share

broadcasting by thinking of

an important marketing lesson.

your customers before your bottom line.

I recently heard a successful webmarketing guru say that Facebook

• Build interactivity and functionality

to helping

is the gateway drug of social

using Static FBML, which is much

beginning digital

media. It is where people enter

easier than it sounds.

the sphere and get involved with

designers take

Make sure to check out our

web content. It is a place where

tutorials and tips on the technical

their business to

you can authentically interact with

aspects of designing in this issue

customers in meaningful ways.

as well as our picks for some hot

I am convinced now, more than

new commercial-use products.

ever, of the huge opportunities for

Also, don’t forget that digital

business growth via leveraging

designers can request to join

Facebook fan pages and down

DST’s Digital Scrapbook Industry

the road, direct ad marketing to

Networking Forum to talk digi biz

friends of fans. However, I’m not

all day long.

the next level.

by Jennifer Wilson

seeing digital scrapbook designers use Facebook as effectively as possible. There are several keys to doing it well:

February 2011 • DIGISHOPTALK.COM

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featured from thedesigner desk of february’s featured designer

amanda rockwell

Want to dig right into this collection and spend your day scrapping away your My Love page? How long have you been designing? I have been designing for six years. When I thought, “what will I be doing in five years,” I never thought I’d still be doing this! It’s great to see how much it’s grown and how strong it’s become. How much time do you allocate to designing in a typical week?

Click here to find out more about becoming a Gold Member at DST so you can get this great kit and the next eleven to come!

Sometimes I can get away with 30 to 40 hours, but usually it’s a little more. I seem to work full-time every week. If you’re running low on design mojo, where do you go to kick-start your creativity? I step away from the computer for a few days and find other things to occupy my time. I enjoy sewing for my daughter when I need a break. I will sit and make her skirts until I feel inspired again and want to design.

February 2011 • DIGISHOPTALK.COM

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featured designer What part of designing comes easiest to you (themes,

because I’m human, but I want all the good things to be so

colors, papers, elements)?

over-powering that those little mistakes don’t matter.

Papers! I can sit and create papers all day!

Which of your accomplishments would your parents be

What’s your favorite snack to have handy while you design?

most proud of?

As long as I have my Pepsi I’m fine! But that’s a habit I need to

My children. My father passed away when I was eighteen

break. Can you believe the stuff isn’t good for you? Shocking!

and he would absolutely adore my children. They’re fun,

At the end of the day, how do you want to be

loud and love to play around like he did. My mom is also

remembered?

very fond of them.

As fun, giving and kind. I don’t want black or crying at my

Slippers or barefoot?

funeral. I want them laughing and remembering all of the

Socks!

hilarious things we did together, all the fun we had messing

What is the latest you’ve ever stayed up to finish a design

around and playing jokes on each other. I want people to

or scrap?

remember me helping them when they needed it, making

I have pulled all-nighters many times to meet deadlines or

them laugh when they were sad and hugging them when

finish something important. I’ve also attempted to do this

they cried. Sometimes I fail as a person, mother and friend

and fallen asleep at the keyboard.

Additional products available from Amanda Rockwell at Scrapbook Graphics and Amanda’s blog.

Old Friends Overlays

Angled Florals

Texture Me Papers

Shabby Prints Transparent

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gold kit gallery

Cheryl

gonewiththewind I literally fell in love with this kit. The flowers are just amazing and the papers are equally beautiful and elegant.

Heather interstitchal

This kit has a combination of great patterns and realistic elements!

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gold kit gallery

Brenda 3littleKs

I just adore the colors and flowers in this kit! [It is] very pretty and just right for my sweet little girls.

Jade

scrappycharmer Very feminine kit. Great papers and fun elements.

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gold kit gallery Suzanne sbaird

Beautiful Kit. I love the elegant papers and the brush work. The elements are also beautifully done, adding just the right compliment to my layout. And as you can see with my layout, this kit was versatile even for my sport theme.

Want to get this Gold Member kit PLUS eleven other great kits during the next year? Sign up here! An annual membership is only $25.

ADVERTISEMENT

February 2011 • DIGISHOPTALK.COM

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advertising

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APPEAL

CHARITY KIT

more than 100 papers

more than 200 embellisshments

includes 8 12x12 inch templates

includes 3 alphabets

Help support people affected by the floods in Queensland by buying this fantastic charity kit at www.scrapbookbytes.com. All the money raised will be donated to the Premier’s Disaster Relief Appeal, launched to help Queenslanders affected by the recent floods. Many communities have been devastated. Some families have lost everything. By buying this kit you are assisting over 200,000 people affected by these devastating floods. However, as the number of communities affected grows, more donations are needed. You can also help make a difference by donating to the Premier’s Disaster Relief Appeal directly. Visit http://www.qld.gov.au/floods/donate.html for more information.

February 2011 • DIGISHOPTALK.COM

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issue sponsor

Diana Burton/db Designs Presenting Diana Burton aka db Designs, one of this month’s DST Insider sponsors! Take a look at her products, check out some amazing CT layouts and shop her store. How do you find db Designs? Blog | Shop | Facebook

Thanks, db Designs, for supporting the Insider this month.

product picks

All layouts made using the kit Second Hand Rose

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issue sponsor

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issue sponsor

ScrapMatters Presenting ScrapMatters, one of this month’s DST Insider sponsors! Take a look at their products, check out some amazing CT layouts and shop their store. How do you find ScrapMatters? Blog | Shop | Facebook | Twitter

Thanks, ScrapMatters, for supporting the Insider this month.

product picks

All layouts made using the kit Wizarding Magic

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issue sponsor

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new to you by Cheryl Ashcraft

New to You: Geek Chic Scraps This is “New to You,” the Insider’s column designed to help you discover designers you might not know. Every month, we’ll select a designer, create layouts from one of their kits and introduce you to their style. Don’t forget to download your sample kit, too. You never know, you might discover a new favorite or two! This month, let’s meet Tara Lewis of Geek Chic Scraps. The DST Creative Team played with Tara’s Thankful For You kit. Check out their inspiring layouts! And, don’t forget to download your gift from Tara: the Thankful For You add-on freebie, on page 15.

February 2011 • DIGISHOPTALK.COM

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new to you

Cheryl

Heather

This kit is filled with loads of patterns and

The colors of this kit are great and are

rich colors. I love the theme and it’s perfect

adaptable for a variety of uses!

gonewiththewind

interstitchal

for making layouts about the ones I love!

Jade

Brenda

scrappycharmer

3littleKs

Nice kit. Easily create masculine

I love the colors and textures in

or feminine layouts with it. Great

this kit. Very beautiful!

deep, rich colors.

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new to you

Suzanne

Click to download your gift from Tara

sbaird

A fun kit to work with. I love

Thankful For You add-on

the assortment of papers and especially the color theme. This is a very versatile kit for any occasion.

ADVERTISEMENT

February 2011 • DIGISHOPTALK.COM

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gallery gems The DST Gallery is packed with amazing layouts and inspiration. Here is just a selection of fun pages from our amazing members.

DebbiePhelps 100 Years Ago

c0r1nn3 2011

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gallery gems

Anika Fairymoon

KayM Winter Christmas

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hybrid picks By VIVIENNE OESTERGAARD

Hot Hybrid Gallery Picks Each month the Insider team picks our favorite projects posted in the DST Hybrid Gallery from the past month. Check out the amazing projects we’ve picked this time:

clockwise from top left:

RC Birdhouse1WEB by Scrappycath

Drawer box by thunderdragon

Sweet text by tsmspt

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tutorial by Jennifer White

Lay it On! Using Overlays to Design Digital Papers Designers today have a wonderful

• Click on the foreground color and

Notice how the color can change

assortment of overlays to choose

change it to the color you want your

dramatically when you change the

from when designing papers and

paper to be.

layer mode. You may need to adjust

backgrounds. There are overlays to

• Hold the ALT key and press

add texture and overlays with patterns

Backspace to fill that layer with your

or designs on them. You can find

foreground color.

overlays that cover a whole 12-by-12-

result is the color you want.

• Open the overlay file and drag it onto

inch page and those just for edges

your paper file. (Hold the SHIFT key

or borders. What all these different

while you’re dragging to center it

products have in common is the ability

perfectly!)

to provide endless options for the

the background color so that the end

• Change the blending mode (at the

paper designer!

top of the Layers panel) until you get

Instructions in this tutorial are for

one you like.

Photoshop/Photoshop Elements. If you use another program, you may be able

Layer with other overlays – Take the

to adapt them for your software.

add-and-blend technique and do it

What is an overlay?

with more than one overlay for a more

An overlay is a digital document

interesting look. Try using an edge

that is intended to be used to “over-

overlay or a patterned overlay – or

lay” another image. They can be

both!

transparent and saved as .png files

• Change the order you have the

or solid and saved as .jpg files. Most

overlays in for a different look. You

often, they are black and white or

may find you want the edges under

shades of grey.

the pattern.

Six Great Ways to Use Overlays

• Use different blending modes with

Add and blend – The simplest way to

each different layer. One overlay

use overlays is to drag them onto a color-

might look best using Soft Light

filled layer and use a blending mode on

while another really needs Multiply.

the overlay layer. This works well to add

Tip: Double click on the word

texture to a flat color or design.

“Normal” in the blending mode box

• Create a 3600-by-3600-pixel (12-by12-inch) document.

to highlight it. Then, press the down or up arrow keys to move through the list of modes. This makes trying things out quick and easy!

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tutorial Apply a filter – Try running a filter on

Alter – You aren’t stuck with the

an overlay to vary its look.

overlay the way it is! You can erase

• Select the overlay layer

portions of it (grunge brushes work well

• Go to Filter> and choose a filter category. The Sketch filters work great on black and white files. • Click on one of the filters to see how • Don’t go too crazy. The more

it will look. If you don’t like the one

overlays you add, the larger your

you chose, you will see other ones in

flattened file will be. It’s better to

the preview window. Click on them

pick two really good ones than layer

to try them. Your choice will not be

on four or more.

final until you click OK.

Clip on another paper or overlay

tools to lighten or darken portions. The Dodge and Burn tools are nestled together. They get their names from old photographic techniques, but all you have to remember is Dodge makes things lighter and Burn makes them darker (like actually burning them with fire). Choose one of the tools and select a large, round brush with soft edges, then click and drag over your

– This works especially well with

overlay. You’ll see the portion you

patterned and edge overlays that

went over lighten or darken. This is

have transparent areas. You can get

a great way to get darker edges or a

a whole new look by using a clipping

variegated effect.

mask. In PS/PSE it’s easy:

Overlays can be a great starting place

• Choose two papers and open the files.

when creating papers for personal use

• Open an overlay with transparent

or for sale. Experiment with them and

areas and drag it onto one paper.

you may find a whole new look you

• Drag the other paper on top of that. • Hold the ALT key down and hover

for this) or use your Dodge and Burn

Add color – Change the color of

never expected!

your cursor over the line between

the overlay! With your overlay layer

Screenshots made with commercial

the two layers until you see it change

selected, hold down the CTRL key

use overlays from Amanda Rockwell

to an arrow with two interlocking

and press U to bring up the Hue/

and Action Fx, as well as papers from

circles. Click. Now you will see just

Saturation dialog. To turn a black

ScrapKitty Design.

the top layer appear where there is

overlay a color, click the “colorize”

Jennifer White designs, teaches

something on the layer beneath it. To

box at the bottom right. You may

and encourages scrappers at

undo, hold the ALT key and click on

need to adjust the lightness and

ScrappersWorkshop.com.

the line again.

saturation to get a strong color.

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software tutorial By Shelleyrae Cusbert

Creating Fur Textures in Photoshop Note: Instructions and screen shots in this tutorial were done

3. Fill the layer with the shapes and then hold down the

with PSCS2 but will work for later versions also.

ALT key and press Backspace to fill the shapes with the

One of the things that can set your elements apart

chosen dark color.

from others is adding realistic textures. While there are many plug-ins for Photoshop you can purchase, they are not always necessary! PS contains all the power you need to create rich, realistic textures. Let’s look at using filters and layer styles to create a fur texture. 1. Create a new canvas at 12-by-12-inches, 300ppi. Fill the layer with a suitable color. For this example I am going to create giraffe fur patterned paper so I have chosen a suitable color (#c7aa6d)

4. Add an inner glow with the Layer Style Palette options to the selected pattern. Add a small amount of noise and match the color to your background.

2. Create a new layer and choose a darker color (#80624d). Now, use the Lasso tool to create the shapes – ensure you have the add selection option chosen on the Options Bar.

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software tutorial 5. Merge the two layers and then select Filter> Noise> Add

7. Choose View> Actual Pixels and add some depth by

noise. Choose an amount of about 30, with Gaussian blur

selecting the texture option under Bevel and Emboss in

and Monochromatic selected.

the Layer Style Palette. Load Texture Fill 2 and choose the texture Thick Hair. Reduce the depth and scale to enhance the fur and then apply.

8. Right click the layer and select Group into Smart Object then right click again and select rasterize layer – this melds the layer style permanently. 6. Click OK to apply. Return to the filters menu and select Blur> Motion Blur. Select your desired angle – about 38 works best here-- and then apply enough blur so you get the fur look, but not enough to blur the results – about 18 works for this example. The background now has the appearance of fur. Select OK.

You can use this tutorial to create a fur texture for any shorthaired animal (i.e. zebra, tiger) paper or elements. The exact same method was used to create the giraffe element. Shelleyrae Cusbert’s designs can be found on her blog and in her shop at Scrapbook Elements.

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get scrapping By Michelle Huegel

Quality Control from a Store Owner’s Perspective An Interview with Nicole Seitler, owner of The Digi Chick very disappointing to find that one of

beyond in creating a high-quality item

the things you loved… in the preview is

and you can rest assured that your kit

actually worthless. Ouch!

will look great when your customer

Nicole Seitler, wife and stay-at-

DST Insider: What’s the biggest

sends her pages off to the printer.

home mom to four children, has

quality-control problem in the digital-

Plus, it will stand up to being resized

been designing for over three

scrapbooking world right now, in your

by your customers as well!

years. She creates under the names

opinion?

If you’re photographing or scanning

Sugarplum Paperie and {girl friday}

Nicole: I think stray pixels on

your own elements, be sure you

studio and owns The Digi Chick,

elements are still a pretty wide-spread

start off with a clear, crisp image

which gives her a unique perspective

epidemic, even though if you look

every time. If in doubt, don’t use the

on quality control. You can find her

for advice on designing you’ll hear

image! If you’re extracting your own

design blog at Sugarplumpaperie.

over and over again that this is an

elements a simple stroke around your

com. The DST Insider asked Nicole

important issue to look out for. I don’t

image will show you any pixels you

for her views on quality control for

really know why this is. If it’s that

may have missed.

digital designers.

designers just get lazy and forget to

DST Insider: What’s the top

check for stray pixels or if they rely

issue you look for when reviewing a

too heavily on bad Commercial Use

designer’s products for quality? Is

products and assume all is good

there an “unpardonable sin” of quality

with their elements because they

control?

purchased them from someone else.

Nicole: Ooo ... that’s a good question. It’s hard to pick just one thing, because there are a number of issues that can be “unpardonable.” But I think I would say that blurriness

Whether a designer is making their own elements or purchasing them from someone else, everyone needs to be sure to check for stray pixels. It really only takes a second!

[is] the number one thing I just couldn’t

DST Insider: Can you give us some

forgive in a kit. If you had an element

suggestions for steps a designer could

that had stray pixels on it, you could

take to quality-check his or her own

probably fix that yourself with the

products?

Eraser tool. But if you started off with

Nicole: Always look at your creations

a blurry flower or a paper with a fuzzy

at one-hundred percent. If you have a

pattern, there’s really not much you

good-looking product at one-hundred

can do about that except delete it. It’s

percent, you’ve gone above and

Example of a clean element with no stray pixels - picture from digiscrapquality.com

Example of an element with stray pixels - picture from digiscrapquality.com

February 2011 • DIGISHOPTALK.COM

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get scrapping And if you know that photographing,

Commercial Use products and do

question about how you go about

scanning and extracting aren’t your

your own thing ... and not only that,

doing a certain thing in Photoshop, do

strong suits, then be sure to only

you have to do an excellent job at

a quick search. You’re guaranteed to

spend your money on totally reliable

“doing your own thing,” whether

find something helpful!

Commercial Use designers. And don’t

that’s handcrafting items to scan or

DST Insider: Anything else you want

just rely on a big name--inspect their

photographing and extracting your

to share on the topic of quality control?

work closely! It’s going to be your work

own unique elements.

once you place their items in your kit.

Nicole: I think it’s extremely important for a designer to always

If you’re going to add your own

Always look at your

shadows to an element (like when

creations at one-hundred

adding a rhinestone center to a

percent. If you have a

designs. They intend to make

flower) be sure you pay attention to

good-looking product at

scrapbook pages with our kits.

the light source on all your images!

one-hundred percent,

They will be recording their precious

you’ve gone above and

memories with our papers and

Where is the light hitting the flower? The rhinestone? Is your shadow falling on the

keep in mind the reason her customers will be purchasing her

elements. We all need to respect that

wrong side? Usually your eye will notice

beyond in creating a

that something is “off” with a finished

high-quality item and

element that is full of conflicting light

you can rest assured that

sources. You just might not know what

your kit will look great

“Oh, this [paper/element] is good

it is right away. You may have to rotate

when your customer

enough. I’m done.” When creating a

sends her pages off to

kit, a designer needs to be sure she

the printer.

takes her time, does it right and makes

your flower or rhinestone to make sure everything looks correct in the end. It’s a subtle thing that not everyone will catch-but a very important thing nonetheless.

and take our work seriously! And one of the ways that we do that is to not rush through things thinking,

something that’s worthy of being in her customers’ books for years to

DST Insider: In general, what

DST Insider: Do you have any

come. She needs to balance things in

do store owners look for in a new

suggestions for quality-control

her personal life to allow herself time

designer’s products?

resources for designers?

to properly design a kit and not push

Nicole: I know that the main thing

Nicole: Google is your friend! There

something out the door in a hurry

I look out for is originality. Is this

are hundreds of great articles, blog

because she wants to have a new

designer doing her own thing or are

posts, tutorials and even videos out

release this week. When you do that, it

her items basically indistinguishable

there if you look. We live in such a

shows. And when you design with your

from five other designers that I can

unique time where people have really

customers in mind, that shows as well.

think of off the top of my head. But

embraced the web and are happy

So designers need to ask themselves

the thing with being an original--you

to spend a little of their own time

“What do I want to be known for?” It’s

need to step away from the safety

sharing what they know for the benefit

a great question to ask to make sure

and security of relying on too many

of everyone out there. If you have a

your heart is in the right place.

February 2011 • DIGISHOPTALK.COM

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trendspotting by Vivienne Oestergaard

Get with the Pattern Increasing variety available in commercial use patterns for designers

Designs by Babette

eNKay designs

Adorable Petals, Volume 2

Layered Pattern 4

Mix and match the patterns in .PAT files for Photoshop with PNGs included for other graphics programs.

Four patterns in layers available as psd, tiff or png format. Great for total control of each design element in the pattern.

Happy Scrap Girls

Kellie Mize Designs

Happy Pattern Overlays Volume 4

Commercial Patterns No 1 Eight pattern templates with instructions for PS and PSE.

Six seamless patterns for papers. Each pattern is available in three formats in different layers for mixing and matching.

February 2011 • DIGISHOPTALK.COM

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the back page

Monthly Gold Member Challenge In case you haven’t heard, every month our

Thank you to everyone who played along!

Gold Member Designer sponsors a special

Check back next month for another exciting

challange and offers a great prize! To be

chance to win from one our our fabulous Gold

entered to win, simply scrap a page using that

Member Designers! Not a member? An annual

month’s gold member kit and post it in our

membership is only $25 a year for twelve

gold member gallery.

exclusive kits! Sign up here and you can play

Congratulations to this month’s Gold Member

next month!

Challenge winners! Our first place winner is Yellow Rose with her layout “Grandson.” Yellow Rose

This month, Amanda Rockwell is offering a

wins a $25 gift card to Connie Prince’s Gotta Pixel

coupon to her Scrapbook Graphics store.

store. Our runners up both won $10 to Connie’s

So, get scrapping ladies (and gents) for your

store. Congratulations Sexy__Eyes with her layout

chance to win! Post your layout in the Gold

“Goals 2011” and KimerickKreations with her

Member Gallery by February 20th, 11:59 pm

layout “Resolution One!”

EDT to be eligible.

Grandson by Yellow Rose

January Chat

Goals 2011 by Sexy_Eyes

Resolution One by KimerickKreations

Come talk with Amanda

Join over 2,000 of your best

Looking ahead to March’s DST Insider

Rockwell at 9pm Eastern (8pm

digi friends in some great

* All Things Geeky

Central) on Thursday, February

conversations

* Equipment Hack Ideas

3rd. We’ll be asking her some

over on our

* Featured Designer

great questions and she’ll

Facebook

have some goodies to give

page & Twitter

away.

account @digishoptalk

We’re on Facebook & Twitter

Laura Banasiak * Video Scrapbooking

February 2011 • DIGISHOPTALK.COM

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advertising

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Coffee Klatch Scrappers

Matrioshki Scrap Designs

Digi Style Designs

Rill Studio

Digital Scrapbook Art

Scrapping with Liz

Fanette

Scrapping Your Memories

Jady Day Studio

Studio Tangie

Jaya Prem’s Hangout

SuzyQ Scraps

Jenn Lindsey Designs

Tempus Fugit

Just Creations

Tricia Curtis Designs

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February 2011 • DIGISHOPTALK.COM

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Turn static files into dynamic content formats.

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