DUB Magazine Issue 71 by DUB Publishing Inc.

DRIVEN 2011 JAG XJL

dubmag.net

BIRDMAN UNDFTD’S JAMES BOND

Khalifa IT’S TIME FOR SOME NEW RIMS!

2011 WHEEL GUIDE

THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE

BIRDMAN WIZ KHALIFA IT’S TIME FOR SOME NEW RIMS!

2011 WHEEL GUIDE

DRIVEN 2011 JAG XJL

ISSUE 71 MAR/APR 2011

FEATURES

58 86 UNDFTD LINCOLN MKX 82 WHEEL& TIRE GUIDE PRESENTED BY

WHIZ KHALIFA

ISSUE 71 MAR/APR 2011

DEPARTMENTS

24 GREEN STREETS

37 TASTE

22 INTAKE

READER FEEDBACK

24 GREEN STREETS

CES AND DETROIT AUTO SHOW DEBUTS

26 FRESH

PERFORMANCE GEAR FROM EIBACH, BAER BRAKES AND AIRAID

28 VOLUME

BEST FROM CES: AMPS, SUBS AND HEAD UNITS

34 FACTORY TUNED

AL & ED’S FERRARI 458 ITALIA

40 NEXT LEVEL

CES ROUNDUP, MORTAL KOMBAT, DIRT 3

49 TASTE

JUN CHA, A-TRAK

111 ON LOCATION

2011 DETROIT AUTO SHOW

121 TEST DRIVE

JAGUAR XJL

119 TEST DRIVE

EDITOR’S NOTES 71

You know who it is!?!? We’ve known Wiz Khalifa since he first blazed the stage at the DUB Show Tour back in 2008. It was good to catch up with “Mr. Black and Yellow” and hear him talk about his smash hit and the whip that inspired it. To continue the colorful theme, we decided to hit up Al and Ed’s West Hollywood to get the lowdown on one of the hottest Ferrari 458 Italias for this issue’s Factory Tuned that was shown at last year’s SEMA show. It just so happens to be black and yellow. Besides its unique colorways, its sound system upgrade is the highlight, as it pounds out 1,800-Watts of power! Other than black and yellow, there’s also another color that exudes hotness, fire flame red. Add that to a $2 million Bugatti Veyron and you’ve taken it over the top. We’ve got some behind-the-scenes footage of Birdman’s “Fire Flame” video and got to speak “bizness” with the head of Young Money Cash Money Business and get a review on his new toy.

DUB MAGAZINE & EVENTS STAFF Kristie Bertucci | Features Editor / Copy Editor | kristie@dubmagazine.com Kiani Tran-Boutros | Human Resources/Accounting Director | kiani@dubmagazine.com Jeanette Palmerin | Office Administrator | jeanette@dubmagazine.com Mike Shaughnessy | mike@dubmagazine.com Sean Dowd | sean@dubmagazine.com Walter Segovia | walter@dubmagazine.com Ryan Dobkin Manuel Oros Edwin Quiroz Eli Paul Chavez Christian Rodriguez

James Bond of UNDFTD likes his cars crisp and clean. When he set out on designing his Lincoln MKX, he made sure the car would reﬂect his personal style. As the man behind many highly sought after sneaker exclusives lusted after by sneakerheads, Bond knows a thing or two about special editions. Shot by the renowned photographer Estevan Oriol, ﬁnd out what inspired Bond on his MKX, his thoughts on the sneaker game, and what other projects he has cookin’.

TRANSPORTATION OPERATORS Andrew “Old Skol” Canales Daniel Serna CONTRIBUTING PHOTOGRAPHERS Michael Vincent / Patrick Daly Derick G. / Estevan Oriol

We’ve also thrown in some reading pleasure on Jun Cha, L.A.-based tattoo artist, who at only 21 years of age has already garnered some serious clout, tattooing the likes of Freddie Gibbs, Matt Kemp and more. Then there’s A-Trak, one of the biggest and hottest DJ, producers and ultimate tastemakers in the global music scene. We were lucky to catch up with this frequent ﬂyer to ﬁnd out what he has up his sleeves for 2011.

CONTRIBUTING WRITERS Tito Ruiz Mike Daly / Deanne DeLuna

Enjoy 71!

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DUB REPORT 71

Company Information DUB Magazine® is now published 6 times per year. Subscriptions are now $20.00 for 6 issues. DUB® is the Original Automotive Lifestyles Magazine™ and is published by DUB Publishing, Inc. in the City of Industry, CA. DUB® Magazine was established in the year 2000. To place an ad in DUB Magazine, please contact the Ad Sales department at (626) 336-3821 The 9th annual DUB Show Tour Custom Auto Show & Concert features the nation’s best custom cars and also features an all-star line-up of performers. For more information, visit www.dubshowtour.com DUB® is also a design, marketing and promotions team, responsible for the development and marketing of many licensed automotive goods, collectibles, and apparel, as well as our sponsor’s key products. Contact: marketing@dubmagazine.com

Get the word out and get free stuff! For more info, email: john@dubmagazine.com Bring on the Letters! We’re now accepting letters to DUB Magazine. Send your rants or raves to intake@dubmagazine.com. Your letter may end up in an issue of DUB!

National & International Newsstand Distribution: Curtis Circulation Company

Philly got it’s yearly dose of DUB this past January as the 2011 DUB Show Tour kicked off at the Philadelphia Auto Show. Despite being dab smack in the middle of one of the ﬁercest winter storms the East Coast has ever experienced, Philly stepped up and didn’t let us down—19-inches of snow and all! But more in-depth coverage later... It’s now time to get Angelinos psyched for our LA stop on Sunday, March 27th as we take it all back to the Los Angeles Convention Center. However… given the huge success of last year’s outdoor festival in Anaheim, we just might ﬁnd ourselves back if feedback keeps coming in strong. After that, we’re taking over Memphis, TN, and then making our way to the New York Auto Show. You can expect more of what makes the DUB show unique, with more new custom rides, displays and performers! For all things DUB Show Tour related, bookmark www.dubshowtour.com. Now for some exciting new developments...! First, we want to put “The DUB Magazine Project” on your radar. Coming to MTV2 later this summer, see the pages come to life with a show that digs

deeper into the every day lives of some of the biggest names in music, sports, TV, and ﬁlm. Whether it’s their cars, homes, apparel, or tattoos, this will show the rarely seen side of celebrities passions, from their perspective. We’ve got something big happening in the toy world. DUB Garage toys are hitting shelves this 2011 holiday season! Coming in a variety of the hottest car models, ultra widebody styling, and the latest aftermarket parts (and few more surprises). Expect to see something unlike any other toy line on the market. Stay up on www.dubgarage.net for more info. And for the DUB digerati, our iPhone or iPad DUB app is making some waves on the app store, so make sure to download it today if you haven’t already (the app is free and includes one free issue). Be sure to rate the app, too, it’ll help us out in the charts. A new version will be out soon, with even more additional features, including behindthe-scenes video clips, slideshows and more. Don’t forget to get your daily dose of DUB news at www.dubdaily.com and friend us up on Facebook!

* All locations are subject to change. Make sure you check with dubshowtour.com often to stay informed on the tour’s happenings. Also, friend us up on Myspace.com/dub and Facebook.com/dubmagazine.com

Promotional Printing: Smart Levels: (800) 465-1746 www.smartlevels.com All rights reserved. No part of this book may be reproduced without written permission. This book is purchased with the understanding that the information presented is from many varied sources from which there can be no warranty or responsibility by the publisher, as to accuracy or completeness.

Event Contacts

Sponsorship & Event Planning Myles Kovacs: (626) 336-3821 myles@dubmagazine.com Car Show Planning/Media Information John Ramos: (626) 336-3821 john@dubmagazine.com Vendor Booths: (626) 336-3821 John Ramos john@dubmagazine.com Jeanette Palmerin jeanette@dubmagazine.com Eli Paul Chavez eli@dubmagazine.com All Other Inquiries info@dubmagazine: (626) 336-3821

Keep the letters coming! Hit us up via email at intake@dubmagazine.com or through snail mail at: DUB PO Box 91754 City of Industry, CA 91745-1819 Attn: INTAKE

MS. SUPERCROSS HOTTIE

SEMA ADVENTURES

Supercross never even crossed my mind until I saw Mercedes Terrelll on the cover of Issue 70! I actually ly went to the ﬁrst Anaheim race and got an autographed DUB poster of her’s at the Monster Energy booth. She seemed like a k! very down to earth and cool chick! Too bad not all girls can be as beautiful and have her relaxed attitude. The racing was sick as well! Even though Villopoto won, that Bubba Steward kid impressed me the most. I read up about him afterward, and I think you need to feature him and his rides. Joshua F. o the Glad we can help introduce you to wonderful world of Supercross, Joshua, even though it took a stunning face to get you to the race! By the sound of it, looks like Supercross just got a new fan. Mercedes is a really cool chick and, yes, we’d also love if all women can be as visually pleasing as her and be a ride or die chick, too… but we all know that’s impossible! Thanks for the tip on Bubba, we’ve actually been working on shooting him for years, but the timing has never been right. Hopefully this year we can get a chance to showcase his collection!

THE REBELS

Great SEMA coverage! It makes me really want to take a week of work off, so I can head out there. It looks like so much fun, especially the parties and all the hot chicks. Oh yeah, and all the cool cars. Is it open to the public or do you have to be part of the industry? HotRhodSix9 Via Email SEMA is a must attend for any car lover like yourself…but unfortunately it’s an industry-only thing. However, you might be able to score some party passes if you know someone…it’s all about the networking! Check out SEMA.org for more info, and all the great things they do for all us car lovers!

THE NEW PAUL WALL For reals, Paul Wall has lost some serious weight! I saw him on the cover and I knew it was him, but he looked different, you know what I sayin’? I saw him at the DUB Show a few year’s back and dude was way bigger than he is now. It’s a good look for him though, with the whole losing weight thing. Also, a collab with A-Trak would be sick! HttnSwtchs Via Email

I’m a big fan of Rebel8 and have been following Giant’s career for years! It was a cool little piece you guys did on him and Joshy in the last issue. Mike Giant’s style is just unique! Props to their brand and can’t wait to visit their new ﬂagship store next time I’m in the Bay Area.

We were pretty shocked at how thin Paul is now, too. It’s like he lost an entire person! Just goes to show that health is an important issue for all. A collaboration with A-Trak would be something we’d want to hear, as well!

Thommy Q. There’s no doubt in our minds that Mike Giant has mad skills, Thommy! He’s deﬁnitely going down as a legend in the tattoo world, and him and Joshy are doing great things for the clothing world with Rebel8. The guys here at DUB love sporting their gear ’cause it’s always fresh! Next time we’re up in Northern Cali, we’re gonna make it a point to stop in and say hi to the guys, too!

DUB MAG MAG MAR / APR 2011 12 DUB 22

ENTER TO WIN A FREE CROFTGATE USA CAR CARE PACK CROFTGATE USA IS GOING TO HOOK UP 3 LUCKY DUB READERS WITH A COMPLETE VALUE PACK WITH THE LATEST HIGH PERFORMANCE ECO-FRIENDLY CAR CARE PRODUCTS. SIMPLY VISIT WWW.CROFTGATEUSA.COM TO SEE THE FULL COLLECTION OF CAR CARE PRODUCTS AND SEND THEM A FRIEND REQUEST TO THEIR FACEBOOK PAGE. ENTER “DUB MARCH/APRIL” IN THE MESSAGE FOR YOUR CHANCE TO WIN.

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Available at following Authorized Retail Stores Les Schwab Tire Center, Belle Tire, Town Fair Tire, Terry’s Tire Town, Rent-A-Tire, Discount Tire www.mkwalloy.com • www.facebook.com/mkwwheels • 866.MKW.WHEEL (866.659.9433)

FULTON INNOVATION WIRELESSLY POWERED TESLA Another CES debut was Fulton Innovation’s wireless powered Tesla Roadster, which is the world’s ﬁrst wirelessly powered electric car. By simply parking this one over a 4-inch eCoupled-enabled pad,

the vehicle can, supposedly, run a whole 180 miles on a full charge. An iPhone app will monitor the charging status. And of course, charging cars wirelessly makes charging cables a thing of the past.

FOCUS ELECTRIC DEBUT AT CES 2011 While most auto companies would debut any new models at the Detroit Auto Show, Ford decided to show its Focus Electric at the Consumer Electronics Show in Vegas. As its ﬁrst EV passenger car, the zeroemissions Focus Electric hatchback will officially launch at the end of the year, and hit European streets before 2013. Powered by a 100-kilowatt electric motor with a 23-kWh battery, the Focus EV is capable of

producing 123 horsepower and 181 lb.-ft. of torque at its peak. Ford says its EV can reach a top speed of 84 mph, and while the official range hasn’t been disclosed just yet, we’re told it should be able to travel up to 100 miles on a single charge. It’s claimed to fully charge in three hours from its 240-volt home-installed charging station, but will take up to 20 hours to charge via a standard 120-volt outlet.

PORSCHE’S 918 RSR HYBRID SPORTS CAR Porsche unveiled it’s new 918 RSR hybrid sports car at Detroit, which is a two-seat mid-engined coupé that demonstrates what happens when the technology ﬁtted in the 911 GT3 R Hybrid race car combined with the design of the 918 Spyder concept. It’s powered by a high-tech gasolineelectric drive system. Its V8 engine

taken from the RS Spyder race car has been tuned to deliver 563 hp, while its electric motors on the two front wheels each contribute 75 kW (102 hp), i.e. a total of 150 kW (204 hp), to the peak drive power of exactly 767 hp. This additional power, which is generated during braking, is stored in an optimized ﬂywheel accumulator.

TOYOTA REVEALS PRIUS FAMILY OF VEHICLES In addition to the current thirdgeneration Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand. The new Prius v, with “v” emphasizing its versatility, will share the current generation Prius’ platform and Hybrid Synergy Drive technology, but with a more compact exterior and spacious interior.

14 DUB MAG MAR / APR 2011 24

The Prius c Concept, with c meaning a “city”-centric vehicle, is aimed to appeal to young singles and couples who want an ecosensitive, high-mileage, fun-todrive Prius. The Prius c Concept is the inspiration for an additional Prius family member that will come to market in the ﬁrst half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.

AIRAID INTAKE SYSTEMS FOR 2010-11 CHEVROLET CAMARO WWW.AIRAID.COM | $ 399

AIRAID designed an air intake upgrade for the 2010-11 Chevy Camaro to give its already impressive 426 hp from its 6.2L V8 motor even more power, torque and improved performance. This dyno-tested intake system adds 16 hp and 13 lb.-ft. torque to the wheels to make sure tires dig into asphalt. AIRAID was able to design a system that’s made out of a hand-poured urethane body that won’t crack, curl or shrink like other rubber or plastisol units. Each AIRAID intake provides superior air ﬁltration, since it comes with an AIRAID Premium Filter featuring their exclusive ﬁlter technology, which is also 100% washable and reusable.

BAER BRAKES BAER CLAW EXTREME + WWW.BAER.COM | $3,395.95

Baer Brakes Baer Claw Extreme+ brake system for the 2011 Chevy Camaro qualiﬁes as both a cosmetic and performance upgrade. Built with durability in mind, the Baer Claw Extreme+ features monoblock 6-piston forged aluminum calipers that result in the stiffest possible design even at extreme operating temperatures. Its stainless steel, staggered bore pistons virtually eliminate end-to-end pad taper and offer superior thermal shielding, which also minimizes the effect of brake fade. The 2-piece rotors use an aluminum hat to reduce weight, allow for differential expansion of the rotor plates, and lower thermal transfer to the hub.

EIBACH MULTI-PRO-R1/R2 COILOVERS WWW.EIBACH.COM | $ VARIES BY APPLICATION

When the lowered, aggressive stance of aftermarket springs on your late model Camaro, Corvette or Challenger isn’t good enough for you anymore, Eibach’s new Multi-Pro-R1/R2 coilovers might be the upgrade you’re looking for. Developed to allow you to extract the last ounce of cornering power from your car by letting you set the ride height and precisely tune the corner weights for optimum handling balance. The Multi-Pro coilover’s wide range of rebound and compression damping adjustability allows you to setup your car for carving down twisty canyon passes or for comfortable daily driving in the city or anything in between. DUB MAG MAG MAR MAR / APR 2011 16 DUB 26

CLARION NX501 WWW.CLARIONUS.COM | $999.99

The NX501 offers a 6.2-inch widescreen VGA touch-panel control monitor with high-resolution unique HMI graphics offer discrete animated icons with intelligence and touch conﬁrmation for error-free operation. The 4GB navigation is stored on a front panel MicroSDHC card that makes it easily upgradable with 15 million POIs. The main source screen is customizable and has animated icons with ﬂick operation for fast scrolling. It also offers convenient connectivity options, including built-in Parrot-branded Bluetooth for Hands-Free calling and Stereo Audio Streaming. Its HD Radio and Sirius Direct Connect Ready and has improved iPod/iPhone operation for unparalleled digital playback functionality and sound quality.

JVC KW-AVX840 WWW.MOBILE.JVC.COM | $649.95

With personalization in mind, JVC has given its KW-AVX840 receiver the ability to create personal wallpaper images on-screen as backgrounds and control basic functions using touch and slide control operations. One simple swipe will control volume, track up/down, and folder up/down functions on its 7-inch motorized widescreen touch panel display with proximity sensor and detachable face. Other goodies include: a built-in Bluetooth wireless technology, USB 2.0 port for 2-way iPod/iPhone control, External Mode for audio playback from iPod/ iPhone apps, and is HD and Satellite radio ready. Tech specs include: a 7-band iEQ, MOS-FET 50 watts x 4, three sets of 4V pre-outs, and is steering wheel remote control ready.

PIONEER AVIC X930BT WWW.PIONEER.COM | $1,200

Stay connected to all your social media sites in your car with Pioneer’s innovative AVIC-X930BT Indash Navigation. Drivers are entertained, informed and up-to-date with smartphone connectivity to Aha Radio for Facebook, Twitter, Yelp, Traffic and podcasts, Pandora Internet radio and App Mode. Other features include: 4GB of ﬂash memory, a 7-inch WVGA touch screen display, a 3D graphics accelerator, DVD playback, Dual Zone capability for rear seat playback, built-in Bluetooth, USB connectivity for iPod/iPhone connectivity, SD card slot, back-up camera input, built-in HD Radio and is SIRIUS XM satellite ready.

DUB MAG MAG MAR MAR / APR 2011 18 DUB 28

SONY XAV-70BT WWW.SONYSTYLE.COM | $750

Sony’s ﬂagship XAV-70BT in-dash A/V center features a 7-inch WVGA motorized panel display that offers one of the brightest and highest contrast screens available today. It also features a new, intuitive and stylish graphical user interface (GUI) that includes large, easy-touch buttons, simple setting menus, and a music playback screen that displays all song metadata and album artwork. On the audio front, it features multichannel playback with Center Speaker Organizer (CSO), creating virtual 5.1-channel surround sound. Sony’s unique SensMe music software,

which utilizes 12-tone analysis technology to create custom music playlists and personal radio channels from a connected music library is built in.

ALPINE INA-W910 WWW.ALPINE.COM | $TBD

The INA-W910 audio/video/navigation (AVN) system is loaded with today’s highly desired digital sources for entertainment and information and is ideal for system building as well as serve as the base for any size system. Its 7-inch WVGA motorized display, which is also an AM/ FM/CD/DVD receiver, offers the best in digital audio sources. With built-in HD Radio all-digital broadcasts can be enjoyed via the INA-W910 without any subscription fees. iTunes Tagging is

IT’s ALL

available, allowing users to tag songs they like for later purchase from the iTunes store.

KENWOOD DNX 9980HD WWW.KENWOOD.COM | $2,000

As Kenwood’s ﬁrst multimedia model to incorporate HD Radio as a built-in feature, its DNX9980HD In-dash Navigation also features advanced 3D technology by Garmin, Lane Assist with Junction View and built-in NAVTEQ LIVE Traffic service that’s free for the life of the product. Its high-resolution WVGA 6.95-inch touchscreen with Dynamic Brightness Control shows great

Image Attitude Ride....

videos, while the latest Parrot Bluetooth module allows for hands-free calls and is capable of audio streaming from a similarly equipped portable digital media player or Smartphone. EcoRoute provides the most fuel efficient travel routes, and the optional ecoRoute HD even allows the user to view vehicle diagnostics like fuel consumption, engine temperature and exhaust emissions.

In The Bag

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PHOENIX GOLD SD600.1 AMPLIFIER WWW.PHOENIXGOLD.COM | $349.99

ROCKFORD FOSGATE T1000-4AD AMPLIFIER WWW.ROCKFORDFOSGATE.COM | $1,079.99

Rockford Fosgate’s T1000-4AD amp features Post Choke Feedback, Super High Output Switching Frequency and Soft Clipping that all help keep the sound output as clean as possible. The 4-channel T1000-4AD constantly monitors each channel’s power and dynamically adjusts the output to ensure max power (1,000-Watts) is available at any impedance between 1 and

4 ohms. Each channel is engineered to be completely independent from the others and have its own constant power and protection circuitry. Rockford Fosgate also ensured the T1000-4AD’s feedback is taken at the speaker connector, so the output ﬁlter is inside the feedback loop and only a pure, low distortion signal is sent to the speaker.

The SD600.1 amp is a 600-Watt 4-channel monoblock amp that’s engineered with state of the art full range Class-D circuitry, which operates at more than 80 percent efficiency. The Class-D design is also ultra efficient - resulting in lower operating temperatures and less strain on the vehicle’s electrical system. At just 7.6-inches wide and 11.6-inches long, by 2-inch high, it can fit almost anywhere without sacrificing any of the legendary Phoenix Gold power. Cosmetically the amplifiers feature a sleek, contoured heat sink with smoked, translucent Plexiglas tops that highlight the impressive electrical design.

AUDIOBAHN INTAKE AMPLIFIER A5005J WWW.AUDIOBAHN.COM | $579.99

The A5005J is Audiobahn’s first 5-channel intake series amplifier, with power rated at 500-Watts RMS per channel. The A5005J is an A/B amp with force inducted cooling that implements not only a single cooling system, but a second one to compensate for the size and power capability that this amp delivers. Since heat is an electronic component’s worst enemy and vehicles tend to sit in the hot sun, Audiobahn has employed measures to protect against such extreme temperatures. The A5005J amplifier also displays a new on-board cobalt blue digital voltmeter that allows for a quick assessment of a vehicle’s charging voltage to the amplifier. The illuminated cobalt blue fins offer visual appeal to the A5005J when coupled with the high gloss chrome-plated finish.

DUB MAG MAG MAR MAR / APR 2011 20 DUB 30

ALPINE MRX-V60 AMPLIFIER WWW.ALPINE-USA.COM | $349.95

The MRX-V60 won a CES Innovations 2011 Design and Engineering Award for the In-Vehicle Audio category. Using Global Modulation digital technology based on Alpine’s PDX architecture, it shares many of the attributes that make the PDX amplifiers so popular. The MRX-V60 4-channel plus mono amplifier has an input select switch that makes 5-channel output possible even with only a 2-or 4-channel input. It uses a variable 5-30Hz subsonic filter to optimize power or improve subwoofer reliability in ported enclosures. Its bass EQ allows a boost at 50Hz, making them ideal for adding punch to subwoofers in sealed or ported enclosures. Power is rated at 50-Watts RMS per channel.

PHOENIX GOLD TI210D SUBWOOFER WWW.PHOENIXGOLD.COM | $235.00

The 10-inch Ti210D subs are a perfect fusion of advanced acoustic design and state of the art technology. Combining high temperature OFC copper voice coils, a co-injected foam/polypropylene cone, titanium-aluminum hybrid former and a highexcursion CAE/CAD motor design to deliver thick, deep bass without sacriﬁcing ﬁdelity, these subs are perfect for all types of boom. Power handling is 600-Watt RMS - 1,200-Watt peak, with a 20 to 300Hz frequency response.

JVC CS-GD1200 DRVN SUBWOOFER WWW.MOBILE.JVC.COM | $149.95

As part of JVC’s new DRVN Series that combines streamlined aesthetics with a more aggressive sound, their CS-GD1200 DRVN subs have been engineered to work in enclosures as small as 0.75

cubic-feet. The CS-GD1200 has dual voice coils with butyl rubber surround for max power. The dual voice coil features a 62.6 oz. strontium magnet and has a 1400-Watt peak/400-Watt RMS.

R ROCKFORD FOSGATE T0D412 SUBWOOFER T W WWW.ROCKFORDFOSGATE.COM | $399.99

Ba Based on Rockford Fosgate’s T1 Power subwoofer lin line, each new T0D412 subs feature dual spiders, alu aluminum cones and high excursion rubber su surrounds. The T0D412’s 4-ohm dual voice coil su subwoofer mimics the performance and design fro from its older Power Series brothers and features su such technology that increases surface cone area up to 25 percent, so it performs as if it were a lar larger woofer. The FlexFit basket not only looks the part, but also provides extreme ﬂexibility for ext extreme installations.

DUB MAG MAR / APR 2011 MAG MAR 22 DUB 32

AUDIOBAHN IMMORTAL SUBWOOFER AWIS15J WWW.AUDIOBAHN.COM | $769.99

Audiobahn’s IMMORTAL Series 15-inch AWIS15J features quad 2 ohm voice coils that handle up to 2250-Watts of continuous power. Design elements include: 200 oz. triple-stacked Strontium magnets, proprietary tall excursion foam surrounds, and 25mm top plates, all ensuring maximum cone excursion and subwoofer efficiency—all packaged into an ultra durable, cosmetically-appealing, chromed 3-dimensional die cast aluminum basket. Its ultra-light 2-layer laminated carbon ﬁber Kevlar cone features an aluminum dustcap, which makes the cone rigid, as well as lightweight. This woofer features a bumped back-plate, which allows the cone to travel further, increasing excursion. Increased excursion means increased air displacement leading to increased sound pressure levels.

AL & ED’S AE EDITION 2010 FERRARI 458 ITALIA PHOTOS: RCH DESIGNS | WWW.RCHDESIGNS.COM

pting to sell his F430 Spyder to add the 2010 Ferrari 458 Italia, West Hollywood’s Al & Ed’s Autosound’s No. 1 customer custom ordered one with black and yellow color scheme (with yellow stitching, calipers and tachometer) and sent it off to Elie Rothstein for some personal touches. With a custom lift system installed in his garage to perfectly house his collection of exotics that also includes a Lambo LP640 Roadster and Aston Martin DBS Volante, the client requested to keep the color theme throughout, but allowed them free reign in terms of customization additions. The job had to be ﬁnished in only two weeks DUB MAG MAG MAR MAR / APR 2011 24 DUB 34

from the drop-off date in order to successfully make its debut at the 2010 SEMA show. The end result garnered many stares and compliments at SEMA where it took center stage at Giovanna Wheels’ display. “There were about only six Ferrari 458s at SEMA and this one definitely stood out the most. Everyone was commenting about the new GFG Italia wheels on the car, its yellow carbon fiber tweeter pods on the doors and its custom sub enclosure.” One of the 458 Italia’s biggest highlights is its custom stereo installation, which Rothstein considers to be “the first Ferrari to have a radio that’s controlled unlike any stereo you’ve seen.”

THERE WERE ABOUT ONLY SIX FERRARI 458S AT SEMA AND THIS ONE DEFINITELY STOOD OUT THE MOST. MAR / APR 2011

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TECH SPECS: FERRARI 458 ITALIA EXTERIOR: • Matte black w/ yellow outline Scuderia-style stripes • Black-out front, side, and rear reflectors and taillights • 3M gloss carbon fiber material • Clear bra protective film on the front bumper, full hood, fenders, rockers and wheel arches • Matte black exhaust tip • Front skid plates under bumper for protection • Cilajet exterior sealant protection • Lowered suspension by 0.5 inches

Normally, when you do a sound system upgrade in a car, you either replace the stock radio with an upgraded aftermarket version or you keep its factory one and just interface the wiring to it, he explains. But in the 458 Italia, what we did was install a multi-function LCD screen in the driver’s zone that not only displays the radio, CD, and iPod info, but also acts as a two-way speedometer, showing either only the number of what your speed is or a digital speedometer gauge. These functions are controlled by a simple multi-function button. It’s as if there is no stereo in the dash. A Rockford Fosgate 3sixty.2EQ Processor was interfaced to the factory radio, which not only gave them the a ﬂat EQ response to start with, but also the ability to add ampliﬁers. “We then have the ability to tune and time align each speaker separately from our laptop computer

that connects and makes tuning changes in real time via Bluetooth.” Sparing no expense, a pair of $6,000 Focal Utopia Kit No. 7 with three-way component speakers were installed. “ We especially like the Kenwood eXcelon shallow woofers made with carbon fiber because they look great, hit hard and don’t require a large enclosure. For amplification nobody does it better than the new Alpine PDX series of digital amplifiers. Their size is small but the power and sound quality that comes out of them is simply amazing!” Yellow carbon fiber, plexiglass and black leather were used to make sure it matched the interior theme. So with more than 1,800-Watts of power, 153 bands of EQ and time alignment, this car rocks! An Escort 9500 Ci ticket avoidance system was also added to avoid any speeding tickets.

FERRARI FACTORY RADIO

ROCKFORD FOSGATE 3SIXTY.2 EQ PROCESSOR

WHEEL & TIRES: • Giovanna GFG 3-piece Italia 21-inch front and 22-inch rear wheels, finished with a matte black center, yellow inner flange, black bolts and a gloss black outer lip • Pirelli P-Zero Nero 255/30R21 front and 315/25R22 rear tires were used INTERIOR: • Escort 9500 Ci ticket avoidance system • Custom-made hand carved logo floor mats

ALPINE PDX-F6

FOCAL KIT NO. 7

AUDIO • Rockford Fosgate 3sixty.2 EQ processor interfaced to factory head unit • Alpine PDX-F6 & PDX-M12 ampliﬁers totaling 1,800-Watts of power • Focal Utopia Kit No.7 three way speakers • Kenwood eXcelon 12” subwoofers • Focal Cross Block • Black Ferrari leather and woven kevlar ﬁber inserts used in the trunk and subwoofer enclosures • Monster Cable & Stinger wires completed the install

AL & ED’S AUTOSOUND WEST HOLLYWOOD WWW.AE54.COM

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ALPINE PDX-M12

KENWOOD EXCELON KFC-XW1200F

LOOKS LIKE THE IPAD HAS SOME SERIOUS CONTENDERS FROM THE LOOKS OF THIS YEAR’S CES!

DELL STREAK 7 WWW.DELL.COM | $TBD

ARCHOS 70 INTERNET TABLET WWW.DELL.COM | $349.99

The ARCHOS 70 Internet tablet, 250GB version, offers a unique over-molded PVD stainless steel structured slim and light design (7.91 x 4.49 x 0.55 inches in size and weighs 14 oz.), while featuring a high-res, capacitive touchscreen, a powerful 1 GHz processor and high-speed WiFi that allows PC-like

web surﬁng. With AndroidTM Froyo compatibility as the user interface, this tablet comes with a full pack of connected apps, such as a web browser and email application, Flash 10.1, HDMI output connectivity, tethering via your mobile phone and home streaming from your PC capability.

Dell’s 7-inch Android tablet, the Streak 7, is speciﬁcally designed for the super-fast mobile broadband speeds of T-Mobile’s 4G network. Its WVGA touchscreen with Gorilla Glass is ideal for Web browsing, streaming video, watching TV and movies, reading books and magazines or playing games. Featuring Google’s Android 2.2 operating system, a dual core 1GHz NVIDIA Tegra 2 processor and full support for Adobe Flash Player, the Streak 7 is preloaded with a variety of content and applications from T-Mobile. The Android-powered tablet also has access to more than 100,000 applications, games and widgets from Android Market. Its rear-facing 5-megapixel camera makes for high-deﬁnition stills and video recording, while the front-facing 1.3-megapixel camera, with the preloaded Qik Video Chat application, provide video-calling over T-Mobile’s network, as well as Wi-Fi to enable spontaneous connections with family and friends.

BLACKBERRY PLAYBOOK WWW.BLACKBERRY.COM | $TBD

MOTOROLA XOOM TABLET WWW.MOTOROLA.COM | $ TBD

As the Android touch tablet from Motorola, the Xoom features a 10.1-inch display optimized for high deﬁnition video in true 16:9 widescreen format, bringing a whole new media experience for mobile uses. By taking advantage of the NVIDIA Tegra dual-core chipset, everything moves faster: DUB MAG MAG MAR MAR / APR 2011 14 DUB 40

web browsing, video playback, gaming and more. Native support for both front and rear cameras provides easy access to either one. The addition of a gyroscope, along with a powerful graphics engine and built-in hardware acceleration, elevates game design to a whole new level.

BlackBerry’s new PlayBook is aimed to be the business crowd’s tablet, with out-of-the-box compatibility with BlackBerry Enterprise Server, seamless pairing for a secure window into your BlackBerry smartphone and corporate data access. It also features a 7-inch touchscreen, dual HD cameras, a 1GHz dual-core processor, 1GB of RAM, HDMI output, 802.11n Wi-Fi, Bluetooth 2.1+EDR, 1080p video playback, 1024x600 resolution and Adobe Flash Player 10.1 support. It also runs on BlackBerry’s new Tablet OS.

MOTOROLA ATRIX 4G WWW.MOTOROLA.COM | $TBD

Considered “the world’s most powerful smartphone,” Motorola’s ATRIX 4G allows you to carry the power of mobile computing inside your pocket. Motorola ATRIX 4G is designed to essentially become a user’s primary digital hub to create, edit and interact with documents, media and content. This is facilitated by Motorola’s webtop application and incredible new accessory docks, such as the Laptop Dock, that provide users with a larger

screen, keyboard and trackpad enabling them to have an enhanced and more interactive computerlike experience with their devices. Plus, the new Entertainment Center feature lets you show all of the photos, music and videos you already enjoy onthe-go on a big screen in your living room. Designed with a dual core processor with each core running at 1 GHz, delivering up to two GHz of processing power, the phone won 10 awards at this year’s CES.

SLEEK BY 50 CENT PLATINUM HEADPHONES WWW.SLEEK-AUDIO.COM | $TBD

It seems 50 is expanding his business ventures beyond Vitamin Water and has teamed up with Sleek Audio to release some headphones. Designed by 50 and engineered by Sleek, they are supposed to be the ﬁrst headphones ever to offer “Wireless Hybrid” technology with military-grade metals. They also use Kleer lossless wireless technology and have a 60-foot range, as well as a micro-USB rechargeable battery. Other specs include: a pair of 50mm dynamic drivers, a customized internal ampliﬁer. No word on price or release date.

SONY’S STUDIO MONITOR SERIES MDR-Z1000 HEADPHONES WWW.SONYSTYLE.COM | $500

Designed to meet high-quality audio demands, the Sony’s MDR-Z1000 headphones utilize a magnesium housing and a liquid crystal polymer (LCP) ﬁlm diaphragm to produce highly accurate sound. With and advanced noise isolation design for excellent attenuation of ambient

noise and a comfortable ﬁt, the MDR-Z1000s are great for music professionals, recording artists, audiophiles and more. For a comfortable ﬁt, the MDR-Z1000s have pressure-relieving, urethanecushioned earpads and come with a detachable, single-sided cord.

SONY HDR-TD10 3D CAMCORDER ER WWW.SONYSTYLE.COM | $ 1,500

Adding to Sony’s breadth of 3D products, the HDR-TD10 is the world’s ﬁrst “Double Full HD” 3D consumer camcorder. The camcorder employs an integrated dual lens system, which includes two of each key component—double Sony G Lenses, double “Exmor R” CMOS image sensors, and double BIONZ image processors. DUB MAG MAG MAR MAR / APR 2011 16 DUB 42

The dual recording system allows 3D content to be recorded in 1920x1080 Full HD resolution. The content can be viewed with 3D active glasses on 3D-capable HDTVs or in Full HD 2D on non3D displays. In addition, the 3D footage can be viewed in 3D without glasses on the camcorder’s 3.5-inch Xtra Fine LCD 3D touch screen.

OMG.

The Innovations Design and Engineering Award is based upon descriptive materials submitted to the judges. CEA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

DiRT3 PUBLISHER: CODEMASTERS DEVELOPER: CODEMASTERS PLATFORM: XBOX 360, PLAYSTATION 3, PC WWW.CODEMASTERS.COM

Codemasters’ DiRT 3 is the latest installment to the multi-million dollar racing franchise. DiRT 3 will boast more cars, locations, routes and events than any other game in the series, including more than 50 rally cars representing the very best from ﬁve decades of the sport. Something new for this installment is the introduction of Gymkhana, the YouTube phenomenon pioneered by rally superstar Ken Block. DiRT 3 will be one of the most intense and jaw-dropping racing games of the year and will see players start at the top as a professional driver, with a top-ﬂight career in competitive off-road racing complemented by the opportunity to express themselves in Gymkhanastyle showpiece driving events. As players race to elevate their global standing, DiRT 3 delivers mud, sweat and gears world over: from the intense weather-beaten rally stages of Europe, Africa and the US, to executing performance driving showcases and career challenges where car control is pushed to spectacular limits.

NEED FOR SPEED: SHIFT 2 UNLEASHED PUBLISHER: ELECTRONIC ARTS DEVELOPER: SLIGHTLY MAD STUDIOS PLATFORM: XBOX 360, PLAYSTATION 3, PC WWW.NEEDFORSPEED.COM/GAME/SHIFT-2-UNLEASHED

The critically acclaimed SHIFT franchise returns to the track with SHIFT 2 UNLEASHED. As the most immersive racing video game experience to date in the series, SHIFT 2 UNLEASHED brings the true driver’s experience to life with all the intensity and exhilaration of being behind the wheel and competing in the Driver’s Battle. Players will experience all the violence, energy and excitement of race day in a groundbreaking authentic racing game. Updates include: an all-new rendering engine and graphics overhaul, innovative helmet camera, night racing, and authentic degradation of tracks and cars.

MORTAL KOMBAT PUBLISHER: WARNER BROS. INTERACTIVE ENT. DEVELOPER: NETHERREALM STUDIOS PLATFORM: XBOX 360, PLAYSTATION 3, PC WWW.THEMORTALKOMBAT.COM

Marking a triumphant return to the series’ mature presentation and a reinvention of its classic 2D ﬁghting mechanic, Mortal Kombat will also introduce a number of new game-play features, including tag team, the deeper story mode and nostalgic arcade battle online and offline. Players will be able to choose from an extensive lineup of the game’s iconic warriors, such as Sektor, Raiden, Sub-Zero, Shao Khan, Kung Lao, Johnny Cage, Reptile, Nightwolf, Mileena, Smoke and more, and can challenge their friends in traditional one-on-one matches, as well as several new game modes. DUB MAG MAG MAR MAR / APR 2011 18 DUB 44

t 21, L.A.-based tattoo artist Jun Cha has achieved more than those his senior have. He’s traveled the world bringing black and gray tattoo culture to the masses; graduated from the prestigious Pasadena Art Center with his B.A. in Fine Arts; and has already established himself as one of the city’s best tattoo artists. He’s already placed his signature style on the skins of such celebs like MTV’s “Fantasy Factory’s” Drama, Dodger Matt Kemp and rappers Freddie Gibbs and Jermaine Dupri. But skin art isn’t his only forte; the artist also expresses his creativity on canvas, which provides him an entirely different satisfaction.

Last year was more celeb tats, collabos and press. Can you sum up what 2010 was like for you? The year taught me a lot in terms of where my strengths are and where I can improve on things. And other basic things I now pay attention to that I wasn’t paying attention to before.

THE YOUNG GUN PHOTOS: TOBY CAUGHRON | JUN CHA

So what things do you think you need to work on a bit more? I think I need to be more open to what’s out there aside from my world or my element. Be more open to other things because I think that’s when other possibilities can open up for my work and my career. Trying not to be so naïve of how things

happen. To be more focused and understanding that if you want to achieve something there are ways to strategize or calculate rather than just going and doing things randomly. I’m focused on bringing in results on not just what I do, but for also the people I work with and even how it can affect the industry on a larger level. And what about the strengths you realized you had? My work ethic; I’m a workaholic, sort of leads to my weakness. Everything is related to work; I have MAR / APR 2011

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traditional mediums, which to me is important. Given you were already tattooing when you started at the Pasadena Art Center, what made you want to still go to school instead of just doing it full-time? That’s where Mister Cartoon comes in. He was a big inﬂuence in my decision to go to school. I met him when I ﬁrst got into tattooing. He’s another great artist I looked up to, one that stressed on education. One of the major things he told me was to do what he didn’t do. I eventually got in and, honestly, it’s probably the best decision I ever made. That level of education has taught me so much and helped me grow beyond what I thought I could. How does what you learned in school help with your tattooing skills? Art Center is considered a great school of design, but it’s not really focused on your skill. Everyone there can draw, illustrate and are the best at what they do so it’s not like you’re special since you know how to draw. They instead teach you how to think and apply your mind. To look at things at a more objective, broader level than what you’re normally used to. It’s helped in a lot of my projects and how I approach them.

the ability to really isolate everything else and only focus on it and that’s when great things happen. It’s very easy to get distracted, but I don’t. There’s so much stuff to do that I’m never not working. I thrive on the pursuit and the process. What was the biggest highlight for you last year? Aside from tattooing, the C1RCA “Black Tear” and “Coma” collaboration was cool to see come to light. I started that in 2008 and it was great to see the outcome and how it contributed to the skate and tattoo world. It’s not like I’m doing kickflips on the regular, so it’s cool to see a different audience really understand and show interest in something out of the norm. I also took on some different projects last year that will come to life later this year. Taking on new projects really built a nice rhythm for me in terms of all my designs, illustrations and tattooing work. So let’s get into how you first became interested in art, and how you got into tattooing? I was always doing art since the beginning. I got into tattooing when I was 16 years old and started because I was influenced by friends and the environment I was surrounded by. It really started with the homies. Then it eventually evolved into a broader audience, where the passion for art took over and expanded. You’ve worked under Jose Lopez, whose name is huge in the tattoo world of black and grey. What was learning from him like? I think he’s the greatest in the industry. He’s a solid, great man with a lot of integrity and really cares about what he does. He just gave me the chance and showed me the door, and I’m extremely grateful. He never really held my hand, but showed me the process and insight to how to get to where he was in his career, and showing DUB MAG MAG MAR MAR / APR 2011 22 DUB 50

that anything is possible. As well as Baby Ray, who showed me the basics of tattooing, the discipline and the industry and its old school principals. Those two are my biggest influences in tattooing. What’s it like to be on a Lowrider Tattoo Tour with Jose Lopez? When we go on one, we work different places and each have their own unique experience. For a few weeks we go to work, come back and then fly out for another few and so on. It’s always fulfilling. When we go to these places, we go with intentions to grow the art. There are many tattoo artists in Europe, and around the globe but I don’t think there is that many that are very specific in terms of the black and grey that we’ve been doing. We like to take what we’re doing here for the culture to places like Germany, Barcelona, London or Amsterdam since most haven’t seen that before and being able to share the art with that audience is priceless. How did you go about making a name for yourself in the industry? I took what they showed me and just applied it to what I’m doing now, with the tools that are available to us today. The basics is just working hard and staying true to what you do and being aware that you have the power to affect other people and not just your clients but many others. Why did you choose to specialize in black and grey tattooing? In my early years I was doing everything, but over time I have focused my work on certain subjects through black and grey. I find that black and grey is the best medium that works for me to tie my art back to Renaissance or classic themes with tattoos. There’s a quality there that’s very similar to painting or drawing, so it’s more direct to the

In your opinion, why do people get so addicted to tattoos? Trying to figure that out myself actually. I think it’s different with everybody. Some of my clients are satisfied with just one piece. Those that get crazy with it want to continue their hobby of collecting work. It also depends on what type of tattooing you’re talking about. It’s different if a girl has a butterfly and now wants a star tattoo as opposed to a collector with a sleeve and now wants their entire body. On the level of the collector, tattooing is a real commitment for them; it’s a body of work...literally. You’ve tattooed some pretty big names. How do you acquire your celeb or well-known clientele? It can be a small world, and I think a combination of word of mouth and maybe the crossover of my design and collaboration work. The individuals I’ve done just developed out of people passing my name along, and it wasn’t like I went to pursue them. For me, their name doesn’t really mean anything once they’re in the chair and the needle hits their skin. I think it should always be more about the work and not the ego you’re tattooing. I give it my all regardless of who it is. How would you say tattoos and car culture go together? A lot of the people I’ve tattooed are car collectors or club members. I’ve done lots of Lowriderstyle tattoos. The lifestyles are the same in its relationship to the creator. The way cars are treated is very intimate; the way the car is cared for and personalized and the quality and history of each vehicle, as it is in tattooing. When I see the process and lengths people take to turn a piece of metal into a timeless car like an old school ‘53 Merc, to me that’s an art, the same process as in creating a tattoo. Those that are committed and serious about car culture is as those who are serious about their tattoos.

JUNCHA.NET | ARUDIMA.COM

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3Uf[hWñDWXWdW`UWñEbWS]Wde The industry leader in tabletop players and mixers is proud to announce the S-DJ08 and S-DJ05. Both speakers feature professional studio reference monitor sound quality, audio parameter controls, built-in linear equalization and four switchable inputs. The speakers’ unique manual controller allows DJs to seamlessly switch between studio reference audio and DJ rehearsal playback. The controller also engages the equalizer and mute features and changes settings such as sound characteristics and audio inputs. The S-DJ08 and S-DJ05 are the ﬁnal elements for your DJ production rig.

We’re celebrating the launch of the S-DJ08 and S-DJ05 by giving you the chance to win Pioneer gear and collectable swag every week! It’s easy: go to any participating authorized Pioneer dealer and check out the new S-DJ08 and S-DJ05 active reference speakers. While you’re there, pick up a pair of limited edition 3-D glasses.

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Void where prohibited. No purchase necessary. Valid March 1 – May 31, 2011 or while supplies last. Must be 18 years old to enter.

n an era where the lines of musical genres are becoming blurred, DJ A-Trak (aka Alain Macklovitch) comfortably straddles the line between turntablist prodigy and all-around assshaker extraordinaire. With the ability to easily fuse hard-hitting hip-hop bass with full-ﬂedged electronic beats, A-Trak has become the epitome and leader of a new generation of turntablists. As CEO of Fool’s Gold Records, he’s become an instant tastemaker, ushering in new acts with the same unique style as his.

PHOTOS: ANGELA BOATWRIG | ROBIN LAANANEN

So take me back to the day you first discovered turntables? What was it that got you interested in DJ culture? When I first discovered DJ’ing and scratching I was about 12. Basically through my older brother and his friends who were all in a high school band (this was before he started Chromeo). They’d go and record a demo tape, and for one of them they got a DJ friend to come in and do some scratches for a couple of tracks. That was my first exposure to a real DJ in terms of how it works and the basics of it. At 15, you won the 1997 DMC World Championships, which was the first of many more titles. Before this, were you practicing everyday to make sure you won, or can you describe how you perfected your skills to become such a prominent DJ at such a young age? I basically practiced for a couple hours a day. Once I had decided to enter the DMC for the first time, I was already doing it for about a year and a half. A couple of months before I started to come up with different routines that would make up the required six minutes for the contest. Then I worked on putting together a set, seeing what was missing, coming up with an intro, all that kind of stuff. Then practicing over and over again until I could really do it with my eyes closed. MAR MAR // APR APR 2011 2011 DUB DUB MAG MAG 25 53

What was going through your head when Kanye asked you to become his DJ? I was happy and excited [laughs]. No, it was dope! I had to hustle to a certain extent to get him to see me because when you’re a DJ, you can’t just really walk up to someone and be, like, noticeable. So Kanye saw me at a record shop in London, but then we didn’t get to talk, but I could tell he was into it, and I wanted to follow up with it. I had to track him down at this press conference in London the next day and sort of ran up on him and was like, “Yo, I was the DJ at the shop!” and he was like “I’m glad you found me ‘cause I want to take you on tour.” And I was like, “Oh, wow, okay!” and just followed up from there. Which type of music do you prefer to play and why? I like to mix everything. My thing is not as much what I’m playing, but more of how I’m playing and what I play it with. It might not be about one song in particular, but it’s more about how I bring it in and what I do with it that counts. It’s the whole setup together and think that’s how I express myself more as a DJ. What’s your preference: classic vinyl or MP3 setups, and why? As much as there’s something irreplaceable about vinyl, almost romantic about it, I haven’t played it in years. Digital ﬁles through Serato is my current setup and has been for years. It’s just so much more practical.

At what point did you decide to make music rather than just play it? For me it progressed into a foray of production. It wasn’t as if one day I decided to make my first track out of the blue. I had made some tracks here and there over the years for a long time. When I was younger, I would make one a year and eventually started making more. I would say 2006 was when I started taking production more seriously and just started setting aside time and thinking about what tracks I’d like to make. What type of equipment is a must for you to play on? When I DJ, it’s two turntables, a mixer and Serato. It’s always Technics 1200s and the mixer that I use most of the time is Pioneer’s DJM-800. How do you find the time to be a DJ, CEO of Fool’s Gold Records, a producer and a remixer given you’re hectic travel schedule? That’s one of the hardest aspects of my life I think. It’ a constant juggling act, but it’s kind of the only way I know how to function. I’m always drawn to take on more stuff and keep the balancing act going. I think that’s how I stay really motivated by having so many things on my plate. It’s sometimes challenging to kind of have to flick that switch from reading over a contract for my label to me suddenly having to come up with a beat. But it’s how I’ve done it for so many years, so I’m used to it.

You’ve done intimate shows, to massive festivals, which do you prefer doing and why? What I like to do is everything. Sometimes I’ll do a festival and think it’s amazing to be in front of thousands of people, rocking out, which gives me a certain rush. I sometimes get nervous, but not for the bigger shows since there’s something numbing about big crowds. I think I get more nervous when I try something new for the first time at a show since I don’t want to mess it up. When I feel there’s a risk to what I’m doing, I get nervous. For a typical show, I’m usually comfortable with it. What are the top three songs that are in current rotation in your sets at the moment? Definitely “Barbara” is still the highlight of my sets even though it’s been out for a couple of months. It’s still the one that gets the biggest cheers from the audience for me. There’s this song by this guy Menace that’s called “Hz and Tones,” that I really like playing. And then there’s this guy Julio Bashmore and the song is called “Battle for Middle You,” which is another in my rotation. So I’m sure you’ve done tons of interviews on your collabo with Armand Van Helden for Duck Sauce. How did it come about and is this just for fun or is it going to be an actual venture that you two plan on doing for a while? Now it’s more serious since it’s been doing well. It started as something for fun and a casual thing where Armand and I were hanging out in New York and one day he suggested that we try making a couple of tracks together. We came up with the sound of Duck Sauce pretty quick, which I think helped give the project life. In general terms, I’d say our sound is sample-based House music. But there’s usually a kind of feel good, euphoric emotion that goes with our songs mixed with a classic, throw back feel, too. It’s not really a throw back project, but it’s definitely a reminiscent of early-’90s House records where people used to sample a lot of disco stuff, except a bit updated. I think when we released “Barbra Streisand,” it gave us confidence to not strictly stick to an old school disco formula and kind of just trust our ears and go for whatever we thought was catchy because that track doesn’t really make any sense. We were just like, “Yo, this is funny,” and just did it. It’s the most successful thing we’ve done thus far, so now we’re following our instincts and going for whatever we think is cool. When can fans expect a full length Duck Sauce release? I will be in New York for about the next two months, so we are expecting to really get in the studio on a regular basis and start working on an album and releasing some demos and stuff. What’s 2011 hold for you? The main stuff is new Duck Sauce music and new A-Trak live shows for upcoming tours and then a handful of A-Track productions and remixes… that’s all my focus for the year.

WWW.DJATRAK.COM | WWW.FOOLSGOLDRECS.COM

54 DUB MAG MAR / APR 2011

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OTOS: D TUCCI PH ISTIE BER

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| WWW.D

KR WORDS:

“CASH MONEY YOUNG MONEY FIRE FLAME SPITTERS HUSTLING ALL THE TIME, IN THE MIDDLE OF THE BLOCK…” —“FIRE FLAME” BIRD MAN 58 DUB MAG MAR / APR 2011

or Bryan “Birdman aka Baby” Williams, life’s a beach and he’s just playing in the sand. The New Orleans bred, but now Miami-loving mogul is a staple in the rap game, running sh*t with his YMCMB (Young Money Cash Money Business) label that boasts next-gen hip-hop heavyweights like Drake, Nicki Minaj and Lil Wayne. As the music business continues to change, keeping the label as a valuable commodity is not only a priority for Birdman, but a way of life that the 5* Stunna man reps to the fullest! We got the chance to scope out his latest toy —the ﬁre ﬂame red $2 million Bugatti Veyron from his notorious delivery video —and get a glimpse of what makes the Birdman tick.

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ON THE BUGATTI: What made you purchase your Bugatti Veyron? Well really, Wayne came to me and told me he was about to get one and thought I should get one. So I mother f*cken fell for it. I love it. It’s something that everybody ain’t gonna get, so that’s my love for it. This isn’t your first red vehicle. Why the love for red? My love for red or red cars? Red cars, I just think red is a fly color. It’s hot; represents heat. It’s the flyest color out there and it just blinds me. How often do you drive it and where do you drive it? I drive it to go to the mall and places. I’m a workaholic, so back and forth from the studio to the crib and maybe to the condo. You know, we stay in work mode but we might hit LIV [nightclub at the Fontainebleau in Miami] on a Sunday, but besides that back and forth to work…that’s it. Have you taken it to its maximum potential yet? I’ve gone on the interstate and busted, maybe, 160 [mph] going to the Heat game. Besides that, I don’t really play with speed. I ain’t one of them that play in that world. I do like it ’cause it’s fly and the fastest car in the world and it’s expensive, but I don’t like playing with too much speed. Is the maintenance on it really what they claim it to be (estimated $300,000 annual upkeep costs)? Mine, nah…maybe because I don't drive it that much. I’ve never had no problem on it except a few scratches, but I come back and get them touched up. But besides that I ain’t have no maintenance problems. I don’t think you should have a maintenance problem on the car unless you’re really humping it. You have people overseas really driving the cars hitting the max…200 and sh*t. They be making it do the 3. See that’s 300 on the dashboard. If you got that key, you can bust into another 100-something. If you putting hard body work into it like that then maybe. But the way we ride, nothing’s wrong with it. What made you want to document its delivery on the Internet? Umm, it just happened. I called Derick G. up. We be working together a lot now and he knew my sh*t was coming and I was like, “Meet me at the studio. Let’s pop it off…f*ck it.” It was cool; I’m glad I did it. Can you explain the story behind the “I Am Expensive” card that's shown? The “I Am Expensive” card is my partner’s card, Derick G., that’s his sh*t, that’s his slogan and I felt it fitted me. Did it and he just put it in front of the camera, now I like f*cking with him and everything.

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ON THE SET OF BIRDMAN’S “FIRE FLAME” VIDEO.

So what are your thoughts on the current trend of rappers getting Bugattis like Jay Z, Flo Rida, Chris Brown and Lil Wayne, as well as Tom Cruise and Tom Brady? I think its cool; it’s like an achievement. You know, sh*t, everybody can’t get them. We were the first to have them. You flossin’ like that to me, I’d f*ck with them. Everybody should have them…this sh*t is hot. They hot, they hot! That’s the hottest whip in the world. Nothing f*cks with a Bugatti! Nothing, man. ON THE EMPIRE: How did your interest in music originate? Umm…you know, I just liked the music. Grew up in a bar. Always into gangsta sh*t. My favorite group was NWA and I liked Ice-T. Back then, I was heavy into gangsta sh*t… How did your monikers “Birdman” and “Baby” come about? Which one do you prefer to go by and why? Birdman and Baby…wow. Baby the root—that’s where it comes from. Birdman is today and was built from Baby. I f*ck with both of them, so it don’t really matter to me. When did it first hit you that you had become successful in the music business? Sh*t, them checks make you feel like you successful. Man, 30-50 million dollar checks…that’s when you know you made it. Cashing out hundreds of millions of dollars, you really know you made it. Your “lifestyle” makes you know you made it and your grind, too, ’cause you have to be a hard worker to sustain it. Hard work, checks and accomplishments keeps me working for them. What’s business like for the YMCMB label? I just think we in a different pocket with our music. We’ve been doing us and that’s us being different. We stay with great talent around us and have a great team. And we know what’s happening—we the n*ggas, we the business…that’s what we do and that’s what it’s all about. We goin’ to keep doing it…doin’ us. How do you think you’ve evolved as an artist? Well, my track record speaks for itself, but just growing. Sh*t, what a n*gga’s doing is what every n*ggas are doin’ in this, just trying to grow, man. Just growin’… The music and hip-hop industry have both drastically changed since you first started. What are your thoughts on the current state of both and where’s your place in it? What about Cash Money Records? Sh*t changes a lot. I think we have to keep it going as a brand, as a company. There was a lot of people doing this sh*t and did this sh*t before us, I just think what we reaching for is a lot, first of all. Second thing, we keeping the brand goin’ and growin’ as a company. The Cash Money Young Money…that’s

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the whole focus. This came about in ’89/’90. We knew what we wanted to do with Cash Money Records—it’s all about money at the end of the day. How has the label evolved over the years and what does 2011 have in store for Cash Money? We evolved over the years like any other thing, but hard work that’s never changed. That’s what this sh*t is built on and we staying focused. Who are the hottest acts on the label right? You know, there’s Weezy, he’s always hot, peeps on our label…everybody’s hot! How would you describe your relationship with Lil Wayne? My son, you know. Father, son. Your collabo album with him, Father Like Son, is in the works. What’s that gonna be like? Really raw—just that raw, uptown classic music. He do what he do, and I do what I do. We that father, son type. This sh*t be cool when we put it together…super ﬂy! How do you go about differentiating your roles as a CEO and as an artist? Do you have to have different mindsets going into both? I guess I’ve been doing it so long it’s, like, natural for me to turn it on and off. I know what I want to do, know what we doing, when to control our own destiny…it’s easy for me. I love them both, but they both a challenge. When you trying to grow, everything is a challenge. So f*ck the challenge. I’ve always believed in multitasking. You should be able to do 100 things at one time. ON SOME RANDOM SH*T: Behind Jay-Z, you hold the No. 2 spot as the richest rapper. Do you hope to one day take that No. 1 slot? Ummm, you know, nothing against him, but we just hustling. I’m not looking to be taking nobody’s slot. I don’t know what another n*gga do because I feel no other n*gga is in our slot or in our way. So for us, we just focus on what we doing. What the next man doing don’t matter to us. We just continually focus on what we trying to accomplish. Does money truly bring happiness in your opinion or does the saying that

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there’s more to life than money is all BS? Money is happiness man, f*ck it! Rather have it than don't’ have it ’cause either way I’m gonna want it…that’s just life. Having achieved so much in life already, what’s left on your list? I want to be a billionaire. I ain’t a billionaire. That’s the goal…to be a billionaire, like, the whole brand…just everybody! Too much money to eat, sleep, too much fun… just living life… How do you define success? That’s a hell of a word. Young Money Cash Money is success. When you hit roadblocks in life, what do you do to get through them? I love them. I love taking a loss and turning them into a gain. I let it become my motivation. We’ve been hit with losses, but instead of falling, we stand up with our chin up. Try not to ever let a loss get you, in life. What losses? There ain’t any. Is there any other business ventures/projects you have your eyes on besides music? Music, movies, TV…that’s what it do for us. What type of legacy would you like to leave behind, as an artist, businessman and person? Wow, I don’t see that far yet, so I’ll let them judge that when I get there. Right now we grindin’ and hustlin’ all day. ON HIS INK: How many do you have and which is your favorite one? I was just asking myself that. I didn’t know I had this many. I really don’t know. Honestly, I’ve stopped counting. I never did count them, but my best ones I’d say is my five stars on my head. Sh*t…that sh*t represents a lot, all five of them. And my son on my chest. My whole family tree is what’s scripted on me. YMCMB…that’s all that matters to me…

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eing different comes with its pros and cons, and Pittsburgh rapper Wiz Khalifa admits that he’s a tad different from the norm. “I’m pretty unique,” he says, as the bright Los Angeles, California sun reﬂects his surroundings through the lenses of his sunglasses. To add to his individuality, a few days before the DUB shoot, he incorporated a yellow streak in the front left portion of his hair. After his 20th tattoo, he stopped counting. His latest is a large shark on his back that he got in August. “I’m not the average person who someone’s going to run into. There’s different ways that people take me. A lot of people think I’m different.” Being a child of two parents who served in the U.S. Military resulted in a lot of travel for Wiz, coupled with exposure to a wide array of cultures. For much of his childhood, Wiz (born in Minot, North Dakota) would move from Pittsburgh to South Carolina, Georgia, Oklahoma, Germany, Japan and England. In the midst of his journeys, he found music as a conduit to express his random thoughts. He laughs about his childhood days when he’d blurt out sundry words, sing random songs, and would do anything to make his presence known. known It was in the third grade that Wiz began rapping, gr but didn’t take it seriously until he was 13. In ser 2002, the child rap prodigy caught the attention p of Rostrum Records, Records inking a deal with the independent Pittsburgh Pittsbu label. Soon he would declare himself “prince of the city,” the title of “pri volumes 1 and 2 of the mixtapes released in the years that followed at Rostrum. A year f after the 2006 debut of his album Show and Prove, Wiz Wi signed with Warner Bros. Records. In 2008 he came aboard as an 2 act on the DUB Show Tour, performing several hits hi including “Say Yeah.” “I was happy when wh I was on the DUB Tour,” he recalls. “It was early in my career. It was kind of o quick. I learned a little bit… performing in front of big crowds.” However, while wh Wiz was signed with Warner Bros. Bros he says he

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felt creative constraints, so when they released him from the label, he was even more decisive and determined about the direction he was headed. In an effort to show the world that he wouldn’t be stopped, in 2009 he released Deal or No Deal, an album that followed a nearly sold out tour. “The Waken Baken Tour sold more than 90 thousand tickets,” he explains about the 36 stops, mentioning that he has acquired an abundance of support from his “Taylor Gang” representatives. “It’s cool just to have as many fans that not only support the music, but they support the lifestyle. They like to dress like us; they like to use the same slang…so it’s always a good

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In the summer of 2010, he’d reached a deal with Atlantic Records, declining his close comrade Rick Ross' offer to sign with his Maybach Music label. Now, the rapper’s deep ﬁxation with elevation—verbalized in much of his music—are words that have become a vivid reality. And, apparently the universe has fully returned just what he’s put out. In September of 2010, he

as the ﬁrst single for his third studio album Rolling Papers.

released “Black and Yellow,” (an ode to his 2010 Dodge Challenger SRT8 and all of Pittsburgh’s sports teams), which went from gold to platinum status within a 19-day period (December 10-19), and serves

it wouldn’t be about just weed. Like when I left Warner, I got my rolling papers. I didn’t use any papers to write this album. A lot of people don’t know that I don’t use any paper to write down my ideas and

“I came up with the title Rolling Papers based off of everything that I’ve done in my career so far,” he reveals. “I tried to encompass everything into one. Since I smoke trees, I ﬁgured I’d use a paper to do that. Then I also decided to use other things relevant to the title, so

thing. It brings a good look to all hiphop crowds in general. Club owners and promoters like us a lot because the shows are positive and it brings a lot of people.” It was April of 2010 when Wiz released the free downloadable link to his mixtape Kush and Orange Juice on Twitter, and within hours, the title became the No. 1 trending topic. That mixtape buzz prompted MTV, who labeled Wiz “the king of Twitter,” to send a camera crew to Pittsburgh, for the ﬁrst time ever, to ﬁlm Wiz for an episode of “Mixtape Mondays.” At that point, there was no denying that he was truly the “prince” of his city.

who Wiz stated owns an SS Monte Carlo, SS El Camino, and several other pickup trucks. “Spitta named my Charger Charlie,” he says, noting he developed a liking for muscle cars in high school. “Spitta put me on to the whip game when I ﬁrst met him.” His ﬁrst car was a 1996 Chrysler Sebring, which lasted a mere four months before he blew out the engine, followed by a 1998 Pontiac Bonneville whose engine he says also ‘blew up’ on a road trip to Maryland. Chances are when Wiz is driving around in the Challenger he’s listening to two of his all time favorite albums. Snoop Dogg’s Doggy Style or Outkast’s Aquemeni are oozing out of the Challenger’s sound system. “Those are two really good driving CDs,” he says. “If you don’t have a playlist you can just let them ride.” He also adds what he appreciates most about the Challenger is its engine and the way it handles. Although Wiz has described his best moment in his Challenger as being the moment he purchased it, when asked his worst moment he jokingly says, “I haven’t had one yet so please don’t jinx it.” Overall, he’s a laid back guy, and although he catches a mild case of road rage from time to time, he says he never goes further than “a combination of a few curse words, nothing too bad.”

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“MY CHALLENGER RULES ARE: NO FOOD, NO CIGARETTES, DON'T GET COMFORTABLE AND DON'T ASK ANY QUESTIONS...JUST RIDE.” stuff, so it’s like me saying goodbye to writing on paper—rolling paper. It’s a couple of other things. I’ll just let it make sense to more people later on. The album is going to be real mature. The sound is going to be all the way reﬁned. It’s a sound that I’ve been building for years, and feature tracks from my producers Jim Johnson, Stargate, of course, and my guys ID Productions.” In the beginning of the 2010 NFL season the Steelers chose “Black and Yellow” as their anthem. Before the kick off at the team’s 2011 AFC championship game against the NY Jets, Wiz proudly performed the hit on national TV. Ironically, most sportscasters refer to the Steelers as “Black and Yellow” instead of the name designated to the team in

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1933. And the L.A. Lakers adopted his “Purp and Yellow” remix, featuring Snoop Dogg, Game, and Kendrick Lamar as their anthem. “Howard Stern was talking about ‘Black and Yellow’ this morning and so was 'The Today Show,'" mentions Rostrum Records President Benjy Grinberg to Wiz, as the rapper scrolled through his Blackberry. “Ha ha! That’s crazy!” laughs Wiz who made his ﬁrst nighttime TV appearance on “The George Lopez Show” the night prior to the show. “I came up with ‘Black and Yellow’ after getting the Dodge Challenger SRT8 in May 2010,” Wiz explains. “I knew I was going to get the Challenger. I didn’t know I was going to get it in black and yellow. In 2010 the SRT8s only came in two

colors and yellow was one of them. When you go up in engine size you get different colors. So that was the color for that year. I got blessed with it, and then I wrote the song. It’s all about Pittsburgh pride. My hair is black and yellow. Everything is black and yellow.” The rapper adds that the yellow streak in his hair is permanent, much like the rules that apply for passengers who enter his car. “My Challenger rules are: no food, no cigarettes, don't get comfortable and don't ask any questions...just ride.” Wiz credits his comrades, rappers Rick Ross and Spitta (Curren$y) with educating him about cars. However, unlike Ross who possess an affinity for luxury imports, Wiz relates more to the automotive tastes of Spitta,

Last year it was no problem for Wiz to exit his Challenger with the greatest of ease and pump gas in Pittsburgh; however, things have changed a bit. “I can’t drive the Challenger through Pittsburgh because it’s too hot,” he candidly admits. “Everybody knows that I’m driving it now, so I had to put it away.” So as the old adage goes, “the more money, more problems,” but Wiz says, “It’s just more responsibility. More work. You get money, you want to keep money. So you have to work hard.”

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ndefeated (better known as just UNDFTD) was born in 2002 and soon became one of L.A.’s premier sneaker boutiques. In its years of existence, the store has grown to become a legit and highly respected entity for sneakerheads and their vast culture, so it was only natural that when the ID Agency was given the opportunity to link Lincoln’s MKX to a prominent tastemaker, UNDFTD’s co-founder James Bond was the ﬁrst to come to mind. As an avid car enthusiast with an acute eye for design aesthetics, he immediately jumped at the chance to give the MKX an UNDFTD makeover. “We wanted to connect him to this project because his design ethos ﬁts what we planned on doing with the vehicle perfectly,” explains John Pangilinan, ID Agency’s account director. “He is an American designer with a modern edge. He also has a short history with Ford taking an RTR Mustang on the Gumball 3000 rally, so he

completely gets it. James also has a loyal following and respect within the fashion and lifestyle world that would help bring recognition not only to the project car, but to the Ford/Lincoln brand.” Shot by renowned L.A.-based photographer Estevan Oriol, Bond explains his four-wheel masterpiece, and gets down and dirty about sneaker culture and it’s current state and future.

project, did you already have ideas ﬂying in your head about what you wanted to do with the design, or was it a process that took a while? No, I didn’t have any ideas before they gave us the car. We didn’t even know what the car looked like. When we got the car, it took a couple days of hashing over colors—things that inspire us everyday at UNDFTD and it all transpired with the car that we designed.

WORDS: DEANNE DeLUNA PHOTOS: ESTEVAN ORIOL | ID AGENCY

BOND’S MKX: You’ve teamed up with tons of artists and brands before. How does this one with Lincoln measure up to the rest? It’s completely different working with autos. Something that I love to do is drive. I love cars. It’s completely different than designing a sneaker or clothing. For one, the car, it can’t be as crazy as an apparel piece because you’re spending a lot of money. I think in this case, it’s like 50-something thousand dollars compared to an $80-$90 dollar sweatshirt. It’s a different ticket item, so you have to be a little more strategic about what you’re gonna do with a car rather than a piece of clothing. When you were ﬁrst approached to take on this

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What went into creating the visual aesthetics, and why did you choose certain design elements? We chose the color and a lot of the design elements based on what our founding belief is with UNDFTD, which is sports, military and utilitarianism. When we picked the color palette, which we based off of the helicopters that we saw while surfing at Old Man’s Beach [at San Onofre State Beach, CA]. So we went with the surfboard [theme] from the philosophy from [the movie] Apocalypse Now. I kept it military-sport inspired thanks to the helicopters from being right there [on the beach by] Camp Pendleton. For a sporty look, we went with HRE wheels. We didn’t want it too tuner-esque, but still very flashy and sexy; something that an everyday driver would want. Which design aspect is your favorite and one that you really want to stand out? Well, the most is the color of the car. Colors are so important for the car that subtle changes can really take it from being something that is an everyday driver (especially from Lincoln) to something that you would never even f*ck with. With the color we went with, I like things really simple so the gray was really nice and something easy to tie in with a really nice black. We went with nothing too shiny, but just enough to provide it with a nice finish. Did the end result measure up to your initial vision? Yeah, we didn’t know what to expect from start

“PEOPLE RESPECT WHAT WE DO SO MUCH THAT THEY JUST GO ON THE STRENGTH OF THE BRAND WE ARE, AND THAT MAKES THEM WANT TO PARTICIPATE WITH US.” MAR / APR 2011

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"WE CHOSE THE COLOR AND A LOT OF THE DESIGN ELEMENTS BASED ON WHAT OUR FOUNDING BELIEF IS WITH UNDFTD, WHICH IS SPORTS, MILITARY AND UTILITARIANISM." ON SNEAKER CULTURE: Recognized worldwide as the purveyors of the “sneaker game,” can you talk about how the craze for shoes has evolved through the years in your opinion? It’s just that it’s a different customer now. It’s not the same when we started. There’s more access and the amounts that companies come out with that really make it all not matter in the end. Artist collaborations are like a joke because all the better artists have already been tapped into and have already done it all, so it’s not really exciting anymore. For UNDFTD, we don’t rely on that part of the business anymore.

to finish. We just wanted to do something that was fun; something that we would all really enjoy doing—something that if we had to drive we’d drive everyday. So, yes, it exceeded our expectations. Did you design it with a certain type of consumer in mind, or went with what you would like to drive? No, we did what we wanted to do and hopefully we’ve done enough. People respect what we do so much that they just go on the strength of the brand we are, and that makes them want to participate with us. Will there be more vehicle designs? Lincoln was the first real auto venture to work on and I definitely want to do more of that since I love cars. I’m going to work on a couple of restaurants for a friend and step away from fashion design for a little bit, which is the plan for 2011 and 2012. What’s your car garage consist of? Personally, I drive a Range Rover and my wife has a Mercedes-Benz E55 Wagon, and I’m working on a Challenger right now for an everyday driver.

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is the Converse Poorman Weapons. We have only those and that’s it that’s as far as exclusives go for us. Exclusivity doesn’t really exist anymore. Out of all the brands now, there really isn’t anything exclusive to anybody anymore. What’s the craziest thing a shoe collector has done to get their hands on some rare shoes? I sold a pair of Jordans to a kid who was at Michael Jordan’s camp for $7,500. He drove down from Santa Barbara, bought them in a McDonald’s parking lot and took them back, so they could be signed by and autographed by Michael while he was at the camp.

Are you a HUGE shoe collector? Not really…I mean I have a lot of shoes, but it’s a lot of the same things, like ﬁve or six of the same Superstars that I wear. I’ve always been simple and clean no matter what. What’s the “gem” in your collection and your reaction when you ﬁrst saw it? Old classics just because of how long we’ve been in the business and the relationships we’ve built. I have a couple of gems here and there that have been worn and haven’t been worn. Again, never really emotionally attached to them. It’s all just business that me and my partner enjoy doing, so it’s just really icing on the cake when we get really interesting shoes. What was the motive behind opening the store? Seeing an opportunity that really didn't exist. Always wore and bought sneakers, but wouldn’t consider myself a sneakerhead. It was about not having a proper sneaker store in L.A. and having the opportunity to do that I couldn’t pass on it. Will you guys be coming out with any hot new collabos as exclusive as your Jordan 4 ones? No, the only thing that’s exclusive to our stores

Can you describe the story behind UNDFTD’s “Play Dirty logo” and your “Five Strikes” one? The story behind the “Five Strikes” is that during WWII, when the bombers would come back form successful missions, they would make the hash marks on their planes and we thought that was a great graphic piece. The “Play Dirty” thing is kind of like when you think of good sportsmanship and all the things

ESTEVAN'S PHOTOGRAPHY IS WELL KNOWN AND DEMANDS ATTENTION AND WE COULDN'T HAVE SELECTED A BETTER PHOTOGRAPHER FOR THIS PHOTO SHOOT. –JOHN PANGILINAN

you’re supposed to be as an athlete so to speak. Since we’re the alternative to that of a Foot Locker and alternative to that market, to play dirty is to the mindset of going and getting what you need to get in life. Others obviously followed in your footsteps in terms of opening more sneaker boutiques. Any thoughts on this? I don’t know. It kind of sucks in a way ’cause it’s not really done out of pure aesthetic, but only one biter after the next. Sporty LA was the ﬁrst successful one, then we did something different, so now all sneaker stores are doing that whole modern aesthetic feel to their stores. It’s become bullsh*t and watered down. Now, it’s just like everything else…nothing exciting about it. So is that your biggest disappointment? The biggest disappointment is that they let anybody and everybody open a shop. It marginalized our business and those that fell off left us with sort of rebuilding a new kind of paradigm that is the sneaker business. Anything gratifying then for you? The one gratifying thing is that we are one of the stores left standing that’s still in business and growing. What’s the next step for reinventing the sneaker game? There really isn’t a sneaker game anymore. All the retail establishments that are left have turned into brands and are now selling clothes, hats, music and more. They’ve taken something that just was sneakers into a lifestyle and now that’s being sold. Any thoughts on how major stores are trying to be like a boutique? Major stores like Foot Locker are trying to do the whole boutique thing in a corporate atmosphere. It’s worked for Nike and there’s a market for it. We tap into such a small percent of the actual consumer at UNDFTD that the House of Hoops and Foot Locker serve a purpose to the masses.

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ESTEVAN ORIOL: Estevan Oriol is practically an L.A. staple. He began his career in the entertainment industry in the late 1980's as a club bouncer at Los Angeles' most popular hip-hop clubs and infamous Hollywood hangouts, which is where he ﬁrst linked up with his Soul Assassin brothers from South Gate, Cypress Hill. Eager to expand his knowledge of the business, Estevan secured a job as tour manager for the rap group, House of Pain, in 1992. Realizing a talent for his unique photography style that came from capturing the outrageous experiences he had on tour, and Oriol began taking pictures of his neighborhood homies and Lowrider culture. Within a short time, he became one of the most sought after photographers. He’s also the creative force behind his own eponymous brand, Estevan Oriol, under the Upper Playground umbrella. He is also known for directing music videos. What’s your opinion on the UNDFTD MKX? James and John P. from the ID Agency did their thing. James took it and did something completely out of the box. It’s, like, made for a guy that probably works in the corporate world during the week and is an outdoorsman during the weekend, who goes surﬁng, biking, and does a bit of everything. What are your thoughts on the current line-up of Lincolns given you prefer the classics? I like to look at cars nowadays and think, “What

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would be cool 20 years from now. “I’ve always liked Lincoln Towncars, but this right here is a millennium car and has a bit of everything for the 2011 man. The color combinations are perfect for me since I’m not a loud color kind of guy. I like it clean and simple, unless it’s a Lowrider and you get that candy color with the ﬂakes with murals and patterns…that’s cool for Lowrider, but for now, I like it mean and lean just like this. What other projects are you doing? Right now, I’m working on project for Fast & Furious 5, doing some artwork and events for them. Me and Cartoon also have a movie project in the works called Lowriders, which we are the executive producers for. We are supposed to start production this year so let’s see what happens. What does your car collection look like these days? Mean and lean right now. I got the ’64 Impla SS that’s blue that I’ve had since 1989 in my Lifestyle car club. My wifey has a ’76 Monte Carlo and I have a ’47 Fleetline with 1,400 original miles that’s a two door. I also have a 2006 Road King made by Harley-Davidson. Today, I’m driving a Dodge Ram that’s my work truck and built for knocking down whatever gets in my way. Then there’s my Ford Flex, which I roll in to special events. I don’t have room for more cars, but I’d like to get me a ’95 Cadillac Brougham. I like how Cadillac makes cars for a big guy like me. They are pure comfort, elegance, and demands respect, which is the car for me.

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NAME: V/F 603 SIZES: 19”, 20”, 22”, 24”, 28”

NAME: AX-504 SIZES: 19”, 20”, 21”, 22”

NAME: FLY-10 SIZES: 19”, 20”, 21”, 22”

NAME: VB9 - SIGMA SIZES: 17”, 18”, 20”

NAME: VB5 - NEMESIS SIZES: 20”, 22”

PHONE: 888.926.0306 SITE: WWW.2CRAVE.COM

NAME: NO. 15 SIZES: 22”, 24”, 26”

ASANTI

PHONE: 800.833.9700 SITE: WWW.ASANTIWHEELS.COM

NAME: ZLT CX 172 SIZES: 20”, 22”

NAME: C/X 501 SIZES: 20”, 22”, 24”

AXIOM

NAME: BS-2 SIZES: 19”, 20”, 22”

NAME: BS-5 SIZES: 19”, 20”, 22”, 24”

BLACK ICE ALLOYS

BLACK DI FORZA

ASANTI

NAME: NO. 7 SIZES: 20”, 22”, 24”

PHONE: 866.779.4646 SITE: WWW.SAVINIFORGED.COM

II CRAVE BLACK DIAMOND

II CRAVE ALLOYS

NAME: NO. 14 SIZES: 18”, 20”, 22”

PHONE: 305.477.5850 SITE: WWW.AXIOMWHEELS.COM

to the pavement. The current aftermarket tire trend hasn’t changed much with most still going for big, wide rubber with a low-profile design. While it’s been a challenge for most to find good balance between safety, comfort and performance when plus-sizing tires and wheels, many find the sacrifice bearable. On the other hand, there are those who prefer more traditional fitments to preserve their car’s plush ride. Whether you prefer an understated look for your car or sophisticated styling for your European exotic and anything in between, this wheel and tire buyer’s guide will have something for you.

PHONE: 888.360.6888 SITE: WWW.BLACKICEALLOYS.NET

aving aftermarket tires and wheels is like wearing a watch. The tires and wheels that one rolls on reveal a lot about the person, much like the timepiece around the person’s wrist that gives us a window through which we get a glimpse of their personality and style. Most conservative people just want simple and practical wheels, while those who are more adventurous ﬂaunt large-diameter, custom-ﬁnished, multi-piece wheel designs made out of the best military-grade materials. Tires are utilitarian by nature in that they are designed to give your wheels traction and transfer horsepower

MAR / APR 2011

99 DUB MAG 45

PHONE: 323.266.0123 SITE: WWW.BONETTIWHEELS.COM

NAME: MORPHEUS SIZES: 22”, 24”, 26”, 28”, 30”

NAME: REFLECTION SIZES: 20”, 22”, 24”

NAME: GODFATHER NAME: TRAFFICANTE SIZES: 18”- 22”, 24”, 26”, 28”, 30” SIZES: 18”- 22”

DONZ FORGED

DIABLO

COR WHEELS

BONETTI WHEELS

PHONE: 626.968.8913 SITE: WWW.CONCEPTONEWHEELUSA.COM

NAME: DUB.4TEEN SIZES: 19”- 26”

CONCEPT ONE

PHONE: 661.521.3409 SITE: WWW.DEMODACONCEPT.COM PHONE: 855.DUB.1ONE SITE: WWW.DUB1WHEELS

NAME: DUB.FIVE SIZES: 19”- 26”

DEMODA CONCEPTS

PHONE: 877.449.4335 SITE: WWW.WTDUS.COM

NAME: DC44 SIZES: 20”, 22”, 24”

NAME: YEYO SIZES: 18”- 20”, 21”, 22”, 24”, 26”

DOLCE WHEELS

NAME: DC40 SIZES: 20”, 22”, 24”

NAME: PRECISE SIZES: 19” , 20”, 21”, 22”

DUB.1ONE

NAME: CENCERTO SIZES: 20”, 22”, 24”

BLAQUE DIAMOND WHEELS

PHONE: 626.968.8913 PHONE: 818.897.4177 SITE: WWW.CONCEPTONEWHEELUSA.COM SITE: WWW.BLAQUEDIAMOND.COM

NAME: ABSOLUTE SIZES: 20”, 22”

CONCEPT ONE

NAME: RS-20 SIZES: 20”

NAME: RS-8 SIZES: 19”, 20”

PHONE: 305.477.5850 SITE: WWW.CORWHEELS.COM

NAME: RS-55 SIZES: 20”, 22”

NAME: RS-10 SIZES: 20”, 22”

PHONE: 626.813.2500 SITE: WWW.DIABLOUSA.COM

NAME: 81 WITH ACCESS SIZES: 20”, 22”, 24”, 26”

NAME: BD-10 SIZES: 20”, 22”, 24”

PHONE: 909.595.1341 SITE: WWW.DONZWHEELZ.COM

NAME: 71BMD SIZES: 20”, 22”, 24”, 26”

NAME: BD-5 SIZES: 18”, 20”, 22”

DUB MAGMAR MAR / APR 2011 MAG / APR 2011 46100DUB

GREED

PHONE: 818.897.4177 SITE: WWW.HIPNOTICWHEELS.COM

NAME: VENOM SIZES: 20”, 22”, 24”, 26”

NAME: DIVA SIZES: 22”, 24”, 26”

KARTIER FORGED

NAME: CVX-44 SIZES: 20”, 22”

NAME: LX-14 SIZES: 20”, 22”

LEXANI

GINO WHEELS HIPNOTIC WHEELS LEXANI

PHONE: 818.771.9779 SITE: WWW.FORGIATO.COM

FORGIATO

NAME: 492 WITH ACCESS SIZES: 20”, 22”

PHONE: 626.813.2500 SITE: WWW.GIANNAWHEELS.COM

GIANNA

PHONE: 323.266.0999 SITE: WWW.GINOWHEELS.COM

NAME: 487BMD SIZES: 20”, 22”, 24”

NAME: AUTOBAHN SIZES: 20”, 22”

NAME: CROWN SIZES: 20”, 22”

PHONE: 800.735.2822 SITE: WWW.GREEDWHEELS.COM

PHONE: 909.476.6418 SITE: WWW.GAZARIOWHEELS.NET

NAME: 783 SIZES: 20”, 24”, 26”

NAME: DIECI SIZES: 20”, 22”

NAME: DEUCE 940 SIZES: 20”, 22”, 24”

NAME: KUSH 938 SIZES: 20”, 22”

PHONE: 786.286.1484 SITE: WWW.KARTIERFORGED.COM

GAZARIO LUXURY ALLOY WHEEL

NAME: 781 SIZES: 20”, 22”

NAME: AGGIO SIZES: 20”, 22”

NAME: WEAPON SIZES: 19”, 20”, 22”, 24”, 26”

NAME: ALCANTARA SIZES: 19”, 20”, 22”, 24”, 26”

PHONE: 800.833.9700 SITE: WWW.LEXANI.COM

NAME: POLARIS SIZES: 26”

PHONE: 909.595.1341 SITE: WWW.ESTRELLAWHEELS.COM

ESTRELLA LUXURY ALLOY WHEELS

NAME: CURSA SIZES: 22”, 24”, 26”, 28”

PHONE: 800.833.9700 SITE: WWW.LEXANI.COM

PRESENTED BY

NAME: LX-9 SIZES: 22”, 24”, 26”, 28”

NAME: RADIANT SIZES: 24”, 26”, 28” MAR / APR 2011

101 DUB MAG 47

PHONE: 323.266.0123 SITE: WWW.BONETTIWHEELS.COM

NAME: MORPHEUS SIZES: 22”, 24”, 26”, 28”, 30”

NAME: REFLECTION SIZES: 20”, 22”, 24”

NAME: GODFATHER NAME: TRAFFICANTE SIZES: 18”- 22”, 24”, 26”, 28”, 30” SIZES: 18”- 22”

DONZ FORGED

DIABLO

COR WHEELS

BONETTI WHEELS

PHONE: 626.968.8913 SITE: WWW.CONCEPTONEWHEELUSA.COM

NAME: DUB.4TEEN SIZES: 19”- 26”

CONCEPT ONE

PHONE: 661.521.3409 SITE: WWW.DEMODACONCEPT.COM PHONE: 855.DUB.1ONE SITE: WWW.DUB1WHEELS

NAME: DUB.FIVE SIZES: 19”- 26”

DEMODA CONCEPTS

PHONE: 877.449.4335 SITE: WWW.WTDUS.COM

NAME: DC44 SIZES: 20”, 22”, 24”

NAME: YEYO SIZES: 18”- 20”, 21”, 22”, 24”, 26”

DOLCE WHEELS

NAME: DC40 SIZES: 20”, 22”, 24”

NAME: PRECISE SIZES: 19” , 20”, 21”, 22”

DUB.1ONE

NAME: CENCERTO SIZES: 20”, 22”, 24”

BLAQUE DIAMOND WHEELS

PHONE: 626.968.8913 PHONE: 818.897.4177 SITE: WWW.CONCEPTONEWHEELUSA.COM SITE: WWW.BLAQUEDIAMOND.COM

NAME: ABSOLUTE SIZES: 20”, 22”

CONCEPT ONE

NAME: RS-20 SIZES: 20”

NAME: RS-8 SIZES: 19”, 20”

PHONE: 305.477.5850 SITE: WWW.CORWHEELS.COM

NAME: RS-55 SIZES: 20”, 22”

NAME: RS-10 SIZES: 20”, 22”

PHONE: 626.813.2500 SITE: WWW.DIABLOUSA.COM

NAME: 81 WITH ACCESS SIZES: 20”, 22”, 24”, 26”

NAME: BD-10 SIZES: 20”, 22”, 24”

PHONE: 909.595.1341 SITE: WWW.DONZWHEELZ.COM

NAME: 71BMD SIZES: 20”, 22”, 24”, 26”

NAME: BD-5 SIZES: 18”, 20”, 22”

DUB MAGMAR MAR / APR 2011 MAG / APR 2011 46102DUB

GREED

PHONE: 818.897.4177 SITE: WWW.HIPNOTICWHEELS.COM

NAME: VENOM SIZES: 20”, 22”, 24”, 26”

NAME: DIVA SIZES: 22”, 24”, 26”

KARTIER FORGED

NAME: CVX-44 SIZES: 20”, 22”

NAME: LX-14 SIZES: 20”, 22”

LEXANI

GINO WHEELS HIPNOTIC WHEELS LEXANI

PHONE: 818.771.9779 SITE: WWW.FORGIATO.COM

FORGIATO

NAME: 492 WITH ACCESS SIZES: 20”, 22”

PHONE: 626.813.2500 SITE: WWW.GIANNAWHEELS.COM

GIANNA

PHONE: 323.266.0999 SITE: WWW.GINOWHEELS.COM

NAME: 487BMD SIZES: 20”, 22”, 24”

NAME: AUTOBAHN SIZES: 20”, 22”

NAME: CROWN SIZES: 20”, 22”

PHONE: 800.735.2822 SITE: WWW.GREEDWHEELS.COM

PHONE: 909.476.6418 SITE: WWW.GAZARIOWHEELS.NET

NAME: 783 SIZES: 20”, 24”, 26”

NAME: DIECI SIZES: 20”, 22”

NAME: DEUCE 940 SIZES: 20”, 22”, 24”

NAME: KUSH 938 SIZES: 20”, 22”

PHONE: 786.286.1484 SITE: WWW.KARTIERFORGED.COM

GAZARIO LUXURY ALLOY WHEEL

NAME: 781 SIZES: 20”, 22”

NAME: AGGIO SIZES: 20”, 22”

NAME: WEAPON SIZES: 19”, 20”, 22”, 24”, 26”

NAME: ALCANTARA SIZES: 19”, 20”, 22”, 24”, 26”

PHONE: 800.833.9700 SITE: WWW.LEXANI.COM

NAME: POLARIS SIZES: 26”

PHONE: 909.595.1341 SITE: WWW.ESTRELLAWHEELS.COM

ESTRELLA LUXURY ALLOY WHEELS

NAME: CURSA SIZES: 22”, 24”, 26”, 28”

PHONE: 800.833.9700 SITE: WWW.LEXANI.COM

PRESENTED BY

NAME: LX-9 SIZES: 22”, 24”, 26”, 28”

NAME: RADIANT SIZES: 24”, 26”, 28” MAR / APR 2011

103 DUB MAG 47

PHONE: 866.637.2354 SITE: WWW.MERCELIWHEELS.COM

NAME: C15 SUPERCONCAVE SIZES: 19”, 20”, 21”, 22”

NAME: M23 SIZES: 19”, 20”, 21”, 22”, 24”

NAME: MAGLIA-M SIZES: 19”, 20”, 21”, 22”, 24”

NAME: DITO SIZES: 19”, 20”, 21”, 22”, 24”

MONOLEGGERA

MODULARE WHEELS

MKW ALLOY

MENZARI

MERCELI

SITE: WWW.PRESTIGEAUTOTECHCORP.COM

NAME: ILLUMINATI SIZES: 18”, 20”, 22”

MENZARI

PHONE: 866.659.9433 SITE: WWW.MKWALLOY.COM PHONE: 626.363.6978 SITE: WWW.NOIRWHEELS.COM

NAME: BLACK STAR SIZES: 20”, 22”, 24”

MKW ALLOY

PHONE: 866.779.4646 SITE: WWW.SAVINIFORGED.COM

NAME: SM-7 SIZES: 18”, 19”, 20”, 22”

NAME: M107 SIZES: 15”, 17”, 18”, 20”

MONOO DI FORZA

NAME: SM-3 SIZES: 18”, 19”, 20”, 22”

NAME: M106 SIZES: 17”, 18”, 20”, 22”, 24”

NOIR WHEELS

NAME: M109 SIZES: 22”, 24”, 28”

PHONE: 877.449.4335 SITE: WWW.WTDUS.COM

NAME: M108 SIZES: 22”, 24”

SITE: WWW.PRESTIGEAUTOTECHCORP.COM

NAME: NOIRE SIZES: 22”

NAME: STERZO SIZES: 18”, 20”, 22”

PHONE: 866.659.9433 SITE: WWW.MKWALLOY.COM

NAME: ABSOLUTE SIZES: 20”, 22” , 24”

NAME: VIAGGIO SIZES: 18”, 20”, 22”

PHONE: 877.636.8500 SITE: WWW.MODULAREWHEELS.COM

NAME: M4 SIZES: 18”, 20”, 22”

NAME: CP34 SIZES: 17”, 18”, 20”

PHONE: 818.771.9779 SITE: WWW.MONOLEGGERA.COM

NAME: M11 SIZES: 20”, 22”

NAME: CP41 SIZES: 17”, 18”, 20”

DUB MAGMAR MAR / APR 2011 MAG / APR 2011 48104DUB

PINNACLE

PHONE: 800.321.4456 SITE: WWW.ULTRAWHEEL.COM

NAME: EMOTION SIZES: 20”, 22”

NAME: AMERICA SIZES: 20”, 22”

NAME: R5 X CONCAVE NAME: M MESH CONCAVE SIZES: 18”, 19”, 20”, 21”, 22”, 24” SIZES: 18”, 19”, 20”, 22”

NAME: LEX SIZES: 17”, 18”, 20”, 22”

NAME: REVOLVER SIZES: 20”, 22”, 24”

NAME: 96R EXPOSED LUG SIZES: 22”, 24”

NAME: SCRITTO SIZES: 18”, 20”, 22”

NAME: SQAULLO SIZES: 20”, 22”

RBP

NAME: CRUZ SIZES: 20”, 22”

REVENTON

PHINO WHEEL PETROL WHEELS PLATINUM RENNEN FORGED

PHONE: 909.595.1341 SITE: WWW.ONYXWHEEL.COM

ONYX LUXURY COLLECTIONS

NAME: THROTTLE SIZES: 18”, 19”, 20”

PHONE: 323.266.1818 SITE: WWW.PHINOWHEEL.COM

PHINO WHEEL

PHONE: 888.766.9995 SITE: WWW.PETROLWHEELS.COM

NAME: MADRID SIZES: 19”, 20”, 22”

NAME: GENEVA NAME: SPINE SIZES: 17”, 18”, 20”, 22”, 24”, 26” , 28” SIZES: 18”, 20”, 22”, 24”, 26”

PHONE: 626.363.6978 SITE: WWW.PINNACLEWHEEL.COM

NAME: RUGGET ONE SIZES: 17”, 18”, 20”, 22”

PHONE: 800.833.9700 SITE: WWW.ROLLINGBIGPOWER.COM

PHONE: 323.266.1818 SITE: WWW.PHINOWHEEL.COM

NAME: STARK II SIZES: 17”, 18”, 20”, 22”, 24”

NAME: 904 SIZES: 22”, 24”, 26”, 28”

PHONE: 818.771.9779 SITE: WWW.REVENTONWHEELS.COM

PHONE: 714.921.5272 SITE: WWW.NUTEKWHEELS.COM

NAME: SERIES 305 SIZES: 19”, 20”, 22”

NUTEK WHEELS

NAME: SERIES 530 SIZES: 19”, 20”, 22”

PHONE: 909.595.1341 SITE: WWW.DONZWHEELZ.COM

PRESENTED BY

NAME: 907 SIZES: 20”, 22”, 24”, 26”

MAR / APR 2011

105 DUB MAG 49

PHONE: 800.321.4456 SITE: WWW.ULTRAWHEEL.COM

NAME: DRIFTER SIZES: 15”, 16”, 17”, 18”, 20”

NAME: BARON SIZES: 17”, 18”, 20”, 22”

VCT WHEELS

SAVINI FORGED STATUS WHEELS STRADA WHEELS ULTRA WHEELS

DUB MAGMAR MAR / APR 2011 MAG / APR 2011 50106DUB

PHONE: 330.538.2926 SITE: WWW.STARRWHEELGROUP.COM

STARR ALLOY WHEEL

NAME: CORONA SIZES: 18”- 28”

PHONE: 866.779.4646 SITE: WWW.SAVINIFORGED.COM

SAVINI FORGED

PHONE: 888.4.STRADA SITE: WWW.STRADAWHEELS.COM

NAME: MAGIA SIZES: 20”, 22”, 24”

PHONE: 800.804.7156 SITE: WWW.STATUSWHEELS.COM

NAME: S816 KNIGHT 5 SIZES: 15”, 16”

NAME: SV29C-XC SERIES SIZES: 19”, 20”, 22”, 24”

STATUS WHEELS

PHONE: 800.804.7156 SITE: WWW.STATUSWHEELS.COM

NAME: S815 GRINDER SIZES: 15”, 16”, 17”, 18”, 20”

NAME: SV37C-XC SERIES SIZES: 19”, 20”, 22”, 24”

NAME: S827 OPUS SIZES: 15”, 16”, 17”, 20”

NAME: S826 KNIGHT 10 SIZES: 15”, 16”, 17”, 20”

PHONE: 888.479.2126 SITE: WWW.TSW.COM

NAME: SV34C-XC SERIES SIZES: 19”, 20”, 22”, 24”

NAME: STARR 663 BONES SIZES: 17”, 18”, 20”, 22”

TSW ALLOY WHEELSS

PHONE: 866.779.4646 SITE: WWW.SAVINIFORGED.COM

NAME: SV8C-XC SERIES SIZES: 19”, 20”, 22”, 24””

NAME: STAR 777 SIZES: 20”, 22”, 24”, 26”

NAME: INTERLAGOS RF SIZES: 17”, 18”, 19”, 20”, 22”

NAME: VALENCIA SIZES: 17”, 18”, 19”, 20”

PHONE: 877.943.3575 SITE: WWW.VCT-WHEELS.COM

PHONE: 800.804.7156 SITE: WWW.RUFFRACINGWHEELS.COM

NAME: R953 SIZES: 18”, 20”, 22”

RUFF RACING

NAME: R947 SIZES: 22”

NAME: MAFIOSO SIZES: 20”, 22”, 24”, 26”, 28”

NAME: VEZZARO SIZES: 18”, 20”

PHONE: 888.360.6888 SITE: WWW.VERDECUSTOMWHEELS.COM

NAME: VM7 SIZES: 17”, 18”, 20”

NAME: VM8 SIZES: 22”, 24”, 26”

NAME: VFC-061 SIZES: 19”, 20”, 21”, 22”, 24”

NAME: VFC-095 SIZES: 19”, 20”, 21”, 22”, 24”

VOSSEN FORGED

VON MAX

VERTINI LUXURY WHEELS

VERSANTE WHEELS

VELLANO FORGED WHEELS

VERDE

PHONE: 562.946.8378 SITE: WWW.VERTINIWHEELS.COM

NAME: VVS-CV1 DEEP CONCAVE SIZES: 19”, 20”, 22”

VERTINI LUXURY WHEELS

PHONE: 800.633.3936 SITE: WWW.VISIONWHEEL.COM

NAME: VVS-CV3 SIZES: 19”, 20”, 22”

VISION WHEEL

PHONE: 800.601.7615 SITE: WWW.VORSTEINER.COM

NAME: V-107 SIZES: 19”- 24”

NAME: HENNESSEY SIZES: 19”, 20”, 22”

VORSTEINER

NAME: V-309 SIZES: 19”, 20”, 21”, 22”, 23”

NAME: FAIRLADY SIZES: 19”, 20”

VOSSEN MONOBLOCK

NAME: XTACY SIZES: 20”, 22”, 24”

PHONE: 909.923.6861 SITE: WWW.VELLANOWHEELS.COM

NAME: MORGANA SIZES: 20”, 22”, 24”, 26”

PHONE: 866.992.8630 SITE: WWW.VERSANTEWHEELS.COM

NAME: DRIFT SIZES: 19”, 20”

NAME: VE 221 SIZES: 20”, 22”

PHONE: 562.946.8378 SITE: WWW.VERTINIWHEELS.COM

NAME: MAGIC SIZES: 19”, 20”, 22”

NAME: VE 225 SIZES: 22”, 24”, 26”

PHONE: 800.735.2822 SITE: WWW.VONMAXWHEELS.COM

NAME: V31-ALLUSION SIZES: 22”, 24”

NAME: VRV NAME: VRS SIZES: 19”, 20”, 21”, 22”, 24”, 26” SIZES: 19”, 20”, 21”, 22”, 24”, 26”

PHONE: 305.492.7719 SITE: WWW.VOSSENFORGED.COM

NAME: V33-THORAX SIZES: 22”

PHONE: 888.463.7778 SITE: WWW.VOSSENWHEELS.COM

PRESENTED BY

MAR / APR 2011

107 DUB MAG 51

BFGOODRICH | 877.788.8899 | WWW.BFGOODRICHTIRES.COM

CONTINENTAL | 800.847.3349 | WWW.CONTINENTAL.COM

G-FORCE T/A KDW

G-FORCE SPORT

EXTREMECONTACT DWS

CROSSCONTACT UHP

The BFGoodrich g-Force™ T/A® KDW is the ultimate ultra-high performance tire, with unique sizes and choice of tread patterns offering ultimate customization. With a double compound silica reinforced tread and unidirectional tread design, the g-Force T/A KDW provides some of the highest levels of balanced wet or dry performance in the industry. • Available in 16”-24”

BFGoodrich® Tires’ engineers designed the g-Force™ Sport to give drivers the conﬁdence and security to push the limit – and look good doing it. The tire features BFGoodrich’s proprietary BlackTech™ tread compound technology for excellent dry grip and g-Control™ Sidewall Inserts to resist deﬂection and generate tremendous cornering force. Two deep, wide circumferential rain channels help disperse water for excellent wet weather traction. • Available in 15”-20”

The ExtremeContact DWS (tuned for Dry, Wet & Snow) is Continental’s ultra-high performance all-season tire. Tuned Performance Indicators, visible letters built into the second rib of the tread, alert drivers of the tire’s optimal performance levels. “D” indicates the tire is at optimum tread depth for dry conditions. “W” indicates the tire is at optimum tread depth for wet conditions. “S” indicates the tire is at optimum tread depth for snow conditions. When the indicators disappear, the tire is no longer tuned for optimum performance in that particular road condition. • Available in 16”-24”

A summer performance tire for light trucks and SUVs. The ultimate in style and performance, this tire delivers extraordinary stability, control and responsiveness. • Available in 16”-24”

COOPER TIRE & RUBBER COMPANY | 800.537.9523 | WWW.COOPERTIRE.COM FALKEN | 800.723.2553 | WWW.FALKENTIRE.COM

ZEON RS3-S

ZEON RS3

AZENIS PT722

FK452

The RS3-S is the latest ultra high performance summer tire within the Cooper performance family. Its low-proﬁle, high performance rating combines world-class dry road traction, handling and cornering with outstanding appearance. The tread compounds are speciﬁcally formulated to combine dry and wet traction with crisp handling and high speed capabilities. • Available in 17”-20”

The RS3 is a dry traction tire, developed in conjunction with ROUSH performance, to provide ultimate grip, handling and excitement. The RS3 is perfectly balanced to blend the needs of a track day tire with the requirements of an everyday tire. • Available in 18”-20”

Azenis PT722 is Falken’s ﬁrst ultra high performance, all-season tire, with a deep tread depth and long lateral groove, for the antihydroplaning and stability in the wet. Falken’s Rotation Wear Indicators regularly inform drivers of proper rotation timing, thus maximizing wear performance for better mileage and longer life. Targeted toward luxury vehicle owners, PT722 will be available in 44 sizes from series 30 to 60, with diameters ranging from 16 to 20 inch. • Available in 16”-20”

FK452 is the definition of the ultra high performance tire, available in a wide array of diameters, along with staggered widths, making this tire both versatile and resourceful. What makes this the optimal performance tire are the five linear ribs and three-dimensional rounded tread blocks offering precise handling response. FK452 features the latest developments in noiseabsorption technology, and boasts a reinforced steel bead filler and dual tread compound, enabling high-speed stability, particularly, for larger diameter applications. • Available in 16”-24”

GENERAL | 800.847.3349 | WWW.GENERALTIRE.COM

KUMHO | 909.428.3999 | WWW.KUMHOUSA.COM

EXCLAIM UHP

GRABBER UHP

ECSTA SPT

ECSTA STX

An ultra-high performance tire for all-season conditions. The tire features a silica compound for remarkable traction and handling. Exclaim UHP delivers solid performance in both wet and dry conditions without compromising ride quality or comfort. • Available in 15”-24”

This high tech, ultra-high performance light truck and SUV tire features a silica tread compound for excellent handling and traction in wet and dry conditions, as well as conﬁdent cornering and stability. • Available in 15”-24”

Especially suited for plus sizing and sports car owners, The Ecsta SPT takes the sting out of ultra high performance tire ownership. It provides UHP grip in wet and dry conditions and is ideal for sports car owners on a budget or sedan owners looking for a sportier feel. • Available in 16”-22”

The Ecsta STX meets the demanding needs of the SUV and light truck ultra high performance and tuner markets. It is engineered to provide extreme performance in all seasons as well as eyeappealing appearance for a full range of sizes. This tire provides all-out wet and dry handling, which had been previously reserved for passenger tires. • Available in 16”-28”

DUB MAGMAR MAR / APR 2011 MAG / APR 2011 52108DUB

PRESENTED BY

NEXEN TIRE AMERICA | 800.57.NEXEN | WWW.NEXENTIREUSA.COM

NITTO | 800.648.8652 | WWW.NITTOTIRE.COM

N3000

N7000

NT-420S

INVO

N3000 made its debut at the 2008 Drifting Championship and is known for its aggressive directional design and amazing durability under drastic abuse. It comes in a huge size lineup, covering staggered ﬁtments, and specialty sizes. • Available in 16”-24”

N7000 is the UHP tire for luxury vehicle owners with comfort in mind. It has a four-wide straight channel design with aggressive lateral grooves for water dispersion. The tire comes in a wide variety of sizes to cover all bases of aftermarket applications. • Available in 15”-24”

All-season truck and SUV radial engineered to provide conﬁdent performance. Distinct allseason, non-directional tread design provides both style and function. • Available in 17”-26”

Luxury ultra-high performance tire that provides both excellent grip and ride comfort. Nondirectional treadpattern and wide range of sizes makes ideal for luxury vehicles with staggered ﬁtments. • Available in 17”-24”

PIRELLI | 800-PIRELLI | WWW.US.PIRELLI.COM

TOYO | 800.678.3250 | WWW.TOYOTIRES.COM

P ZERO

P ZERO NERO

PROXES 4

PROXES ST II

The legend even surpasses itself and sets new ultra high performance standards. Pirelli’s P Zero has achieved a level of excellence to complement the world’s most exclusive sports cars. A combination of technological features eliminate the previously unavoidable compromises associated with extreme driving, performance and comfort, accelleration and braking in wet and dry conditions. • Available in 16”-22”

P Zero Nero is the ultimate summer low proﬁle tire designed for the ultra high performance market. A winning combination of enhanced driving enjoyment, precise cornering, excellent grip - even at the limit, and high resistance to aquaplaning. Speciﬁcally designed for “soft” and “hard” turning, ideal for tire and wheel conversions. • Available in 16”-22”

The Proxes® 4 features a W-shaped unidirectional tread design with a silica-reinforced, high grip compound for exceptional all-season traction and durability. Tmode® design technology results in a smooth, quiet ride. Steering response is improved by using a hard, bead ﬁller compound. A modern, high-image sidewall design, coupled with aggressive high-angle tread grooves, enhances its appearance and performance for passenger cars. • Available in 15”-30”

The Proxes® ST II™ is created for today’s SUV’s, sport trucks and select crossovers. Its fresh design and advanced tread elements deliver the perfect balance of style and performance with a luxurious image, superb handling, conﬁdent all-season performance and consistent wear. This high tech design, coupled with Toyo’s Silent Wall™ technology, results in unparalleled noise reduction. • Available in 16”-26”

VOGUE TYRE AND RUBBER CO. | 800.323.1466 | WWW.VOGUETYRE.COM

YOKOHAMA | 714.870.3800 | WWW.YOKOHAMATIRE.COM

SIGNATURE V

CBR IX

AVID ENVIGOR

ADVAN NEOVA AD08

With its unique sidewall sporting a raised gold V and an asymmetrical tread design (10/32 inch tread depth), the new tyre features enhanced drivability and a quieter drive while returning longer wear. The mud and snow rated Signature V allows enthusiasts, who are used to buying both winter and summer tyres, to purchase only one set without sacriﬁcing performance or safety, also saving them money in the long run. This is the ﬁrst all-season luxury performance blackwall touring tyre the company has produced, capable of more than 40,000 miles without being replaced. • Available in 20”

Vogue developed the CBR IX model tyre to deliver the highest quality ride possible. Featuring the traditional Vogue White and Gold Stripe sculptured sidewall design, the CBR IX offers Comfort, Traction, and Durability, providing longer mileage. Furthermore, the optimized cavity shape resists rim slippage and isolates noise and vibrations supplying your vehicle with optimal performance. • Available in 20”

The AVID ENVIGOR is the ﬁrst and only highperformance tire that successfully blends allseason performance, superior comfort, enhanced traction and handling, with remarkable fuel efficiency, eco sensibilities and long treadlife. It comes in 69 sizes so the wide range of vehicle applications includes everything from entry-level, high-performance, luxury coupes and sedans. • Available in 15”-20”

Yokohama’s ultra-high-performance legacy continues with the ADVAN Neova AD08. Nicknamed “the fastest street tire,” it’s available in 35 sizes and is designed for a variety of premium sports cars and sedans, including Porsche, Mercedes-Benz, BMW, Lexus, etc. Extensive testing reveals the AD08’s distinct advancements in four key areas: dry grip, wet grip, ride comfort and noise level. • Available in 15”-19”

MAR / APR 2011

DUB MAG 53 109

01.

PHOTOS: PATRICK DALY

his year’s Detroit Auto Show demonstrated that the industry was back in full effect, with the show’s duration from January 15-23 having a huge increase in visitors, car manufactures and media. Some highlights of the 2011 show included: BMW’s 1 Series M Coupe, Hyundai’s Veloster , Chrysler’s revamped 300, Mercedes-Benz SLS AMG E-Cell, a Honda Civic Concept and a MINI Paceman concept, as well as the next Ford Escape and the Prius MPV. Porsche showed off its latest hybrid racecar, the 918 RSR, while Cadillac unveiled its CTS-V Coupe Racecar that it raced in the Sports Car Club of America World GT Challenge series back in February. The DUB Show Live! display was on the main ﬂoor, which led to loads of traffic and sampling of DUB Edition Monster Energy drinks. Detroit Piston Jason Maxiell stopped by to check out Shaq’s Mustang, which was featured alongside Nelly’s widebody and Ricky Gadson’s Kawasaki ZX14.

01. NELLY’S MUSTANG 02. THE DUB SHOW LIVE! PACKED WITH VISITORS 03. FORD RACING’S BOSS 302R MUSTANG IS BACK 02.

03.

MAR / APR 2011

DUB MAG 111

02.

04.

01. 01. CADILLAC’S CTS-V COUPE RACECAR 02. MINI PACEMAN CONCEPT 03. THE RESTYLED CHRYSLER 300 04. MERCEDES-BENZ SLS AMG E-CELL 05. BENTLEY’S MULSANNE 06. HYUNDAI’S VELOSTER 07. 2011 MACH 7 FALCON 08. HONDA CIVIC CONCEPT

03.

06. 08. 05. 07.

112 DUB MAG MAR / APR 2011

96 DUB MAG JAN / FEB 2011

2011 JAGUAR XJL SUPERCHARGED WORLD CLASS- REINVENTED WORDS: MIKE DALY

n 2008, Indian conglomerate Tata Motors acquired the Jaguar marquee from the Brits. If ever a corporate acquisition served to underscore the final ignominious end of Britain’s long colonial enterprise into India, Tata’s purchase of the definitively British Jaguar was it. But Tata’s takeover of the lionized English motoring brand was more than just a moral victory for the formerly colonized territory. It also provided an opportunity for the Indian company to prove that it belonged at the helm of a world class automotive manufacturer. To this end, Tata needed to formulate a strategy that would reinvent the identity of the cars, so they sent head designer Ian Callum (best known for Aston Martin’s DB7 and Vanquish) back to the drawing board to whip up something that could serve as the backbone of a thoroughly strategized marketing campaign, one that would hail the coming of the future, while simultaneously commemorating Jag’s 75th anniversary. With the all new XJ, Callum and his design team have replaced most of the visual cues that have defined Jag saloons since the late ‘60s. The designer has imbued a sporty façade to the luxurious sedan with a squinting cat’s glare that is suggested by slanting xenon headlamps. This sporting character also manifests in a fastback roofline that gently descends to the car’s trunk. Though the XJ’s interior volume is pretty roomy, Callum wanted to imply even more spaciousness

with a significant use of glass, which he employs with a panoramic moonroof that flows into a large rear glass section. By finishing the C-pillar in dark trim material rather than paint, the entire rear canopy of the car appears to be made of one semi-circular piece of glass. But the interior of the car is where Jaguar’s design mandate really took over. In addition to a fine menagerie of vents and switches that are

far more becoming than the plastic components from before, the XJ offers substantial features that clarify it is a new Jag for a new generation of luxury. In a rather theatrical debut, a circular dial rises magically from the center console when the ignition is activated. This rotary Drive Selector is actually the transmission controller, which, though offering nothing functional beyond more common automatic shifting interfaces, does offer a presentational innovation that declares that the XJ, if nothing else, will rethink

the possibilities of components that have been taken for granted for decades. Similarly, Jag has eliminated traditional gauges from the dash console. Instead, the driver’s instrument panel is essentially a 12-inch computer monitor that morphs into a variety of speciﬁc readouts depending on function and purpose. While the default display features three digital gauges (including a speedometer

that brightly highlights given speeds for quicker driver communication), the screen also changes appearance under certain circumstances. When the navigation system is activated, for example, the programmed route appears directly in front of the driver (as well as in its more traditional location, on the center-located 8-inch touchscreen interface) in an attempt to minimize the navi’s implicit driver distraction. The center touchscreen read-out is also, MAR / APR 2011

DUB MAG 51 121

THOUGH NO ONE WILL EVER CONFUSE THE SMOOTH OPERATING XJ WITH A SPORTS CAR, THE SALOON ACQUITS ITSELF RATHER NICELY DURING ZIG ZAGS, ESPECIALLY WHEN THE DYNAMIC MODE IS ENGAGED. of course, the main interface to the car’s infotainment system, which, when fully optioned, includes a 20-speaker 15-channel Bowers & Wilkins audio system that has been precisely engineered to specifically match the XJ’s acoustic characteristics. In addition to these innovational features, the XJ still abounds in more standard luxury features, like fold-up rear seat business tray tables, illuminated rear vanity mirrors and manual rear side window blind ( all XJL Supersport only), while burled wood trim that circles the interior cabin, knurled aluminum switchgear, and stitched, perforated leather upholstery comes in both models. In terms of size and power, Jag has predicated flexibility into the XJ’s architecture, providing two different wheelbases and three different engine options for essentially six different powertrain/ chassis combinations that occupy a spectrum of cost ranging from $72,500 to $115,000. The baselevel engine is a naturally-aspirated version of Jag’s new third generation 5.0-liter AJ V8 that is good for 385 bhp, while the mid-level engine offers supercharged induction that lifts horsepower to 470 bhp. At the top end, a re-programmed Supersport version of the blown motor offers 510 bhp and a 0-60 mph time of 4.7 seconds. I picked up my test car at Hollywood’s Sunset Marquis Hotel, which has been chosen as a branding partner for Jag’s latest marketing push. Nestled just off the Sunset Strip, the hotel has a reputation for big names looking to fly under the radar of L.A.’s glam and pararazzi, and some journalists cooed with excitement as pop star Seal causally walked by in an illustration of the establishment’s credibility.

52 DUB MAG MAR / APR 2011 122

As Jag didn’t offer us any Supersport test cars, I opted for the middle-ground supercharged engine on the extended wheelbase. The long wheelbase version of the XJ (XJL to be exact) adds ﬁve inches to the rear cabin, creating a luxurious space that takes on rocket cruise ship proportions, when optioned with the more powerful engine packages. Meandering across Los Angeles’ notoriously sprawled geography en route to a lunch in Malibu, I could have chosen the picturesque views of the Santa Monica Bay offered by the Paciﬁc Coast Highway. But I thought the XJL deserved more challenging proving grounds for its skills, so I opted to traverse the Hollywood Hills and then cut across Mulholland Highway’s smoothly surfaced

switchbacks through the canyons of Calabasas. The XJL voraciously devoured the fresh asphalt, displaying trademark good manners in its ride quality, yet cornering with athleticism rare for its size despite an acceptably minimal degree of body roll. Though no one will ever confuse the smooth operating XJ with a sports car, the saloon acquits itself rather nicely during zig zags, especially when the Dynamic Mode is engaged. Again, as with the Drive Selector and the console display, Jag recognizes the power of theatrics in the Dynamic handling mode, which revises shift points and stiffens the suspension for a sportier, more responsive ride quality. The mode is activated by a checkered-ﬂag-marked button,

which cinches the seat belts tight and turns the speedometer to a threatening shade of red. The XJ might not be running at Silverstone, but its theatrics would have you believing otherwise. Straightaway performance is just as impressive, if more obvious in appeal. Despite the XJL’s substantial girth, the supercharged engine delivers plenty of torque (424 lb.-ft. at 2,500 rpm), enabling me to execute quick freeway passing moves without hesitation, and launching effortlessly from red light stops and entrance ramps. As should be requisite in a car this size, braking is never less than conﬁdent, and the 6-speed ZF transmission ﬂawlessly selects with impressive alacrity, delivering on throttle input

TECH SPECS: 2011 JAGUAR XJL PRICING: • Base retail price: $79,500 (normally aspirated engine) • Price as tested: $90,500 ENGINE: • Supercharged aluminum dual overhead cam 32-valve 5.0 liter V-8 TRANSMISSION: • 6-speed automatic gearbox with paddle shifting PERFORMANCE: • Max Power: 470 bhp at 6,500 rpm (510 hp at 6,500 rpm for Supersport) • Max Torque: 424 lb.-ft. at 5,500 rpm (461 lb.-ft. at 5,500 rpm for Supersport) • Acceleration: 0-60 mph in 4.9 seconds (4.7 seconds for Supersport) • Max Speed: 155 mph (all variations)

with instantaneous verve. Though the new XJ’s exterior shape is a bit of an acquired taste, Tata must be congratulated for ﬁelding a car that so successfully announces the arrival of a new era in Jaguar design. The Indian company’s oversight, and presumably their guiding philosophy, has resulted in a car that is both unconventional in its luxury, yet simultaneously traditional in its evocation of Jag’s sporting identity. Such a deft justiﬁcation of these values demonstrates just how sharp Tata’s management is, and makes a case for more such products of the inverted colonial paradigm. What’s next, an Algerian Renault?

A GLIMPSE INTO ISSUE 72

PHOTO: MEENO

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