AMERICAN EAGLE OUTFIT TERS Designing space to express the brand. The best design goes beyond a logo, package, or website; it shapes experiences. Even wellestablished and successful businesses should consider the significance of engaging spaces. American Eagle Outfitters had a solid identity system, but they’d outgrown their offices. They planned a move across town with visions of a distinctly branded corporate campus. We collaborated with architects, interior designers, and local artisans to deliver custom-designed textiles, cafeteria service ware, branded signage systems, technology and company-history installations, and artful sculpture. The designed experience—the new corporate headquarters in Pittsburgh—has had positive impact on recruiting, employee engagement, and community attitude.
77 Hot Metal Signage Exterior Branding
Cour t Seating Exterior Branding
Cour t Signage Wayfinding
Lobby with Digital Installation Interior Branding
Reception Interior Branding
Employee Entrance Digital Installation Interior Branding
Live Your Life Digital Installation Interior Branding
Elevator Bank Digital Installation Interior Branding
Interior Wayfinding Branded Environment
Custom Sculpture Exterior Branding
R E S U LT S “Every inch of the building has been planned to nurture the kind of collaboration the company believes feeds the retail magic.� Pittsburgh Post-Gazette