I N T E R N AT I O N A L A N D I C Reflecting the people and work behind the brand. The paradigms of truck marketing were strongly rooted in shiny shots of steel and chrome. No doubt the question was posed “why bother branding for the trade?” 171 years of history were on the verge of bankruptcy. Far more than a logo for a business card, the CEO’s vision was to revitalize International’s identity to inspire the culture and change behaviors. Several years later, the bus division needed its own unique identity. Simple iconic symbols, executed with the strength and precision of craftsmanship, defined a brand architecture system for this transportation giant.
International Tr ucks Logo Identity
Tr uck Badge Product Branding
Tr uck Badge and Dealer Signage Product and Outdoor Branding
Trade Show Booth Event Branding
Launch Poster Internal Collateral
Employee Brand Guidelines Kit Internal Launch Materials
Print Ads Advertising (Fallon)
IC Bus Logo Identity
Stationer y Suite Collateral
Website Digital Media
Bus Badge Product Branding
R E S U LT S From last place to market leader; $3 billion in global revenue.