International and IC

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I N T E R N AT I O N A L A N D I C Reflecting the people and work behind the brand. The paradigms of truck marketing were strongly rooted in shiny shots of steel and chrome. No doubt the question was posed “why bother branding for the trade?” 171 years of history were on the verge of bankruptcy. Far more than a logo for a business card, the CEO’s vision was to revitalize International’s identity to inspire the culture and change behaviors. Several years later, the bus division needed its own unique identity. Simple iconic symbols, executed with the strength and precision of craftsmanship, defined a brand architecture system for this transportation giant.


International Tr ucks Logo Identity



Tr uck Badge Product Branding


Tr uck Badge and Dealer Signage Product and Outdoor Branding


Trade Show Booth Event Branding


Launch Poster Internal Collateral


Employee Brand Guidelines Kit Internal Launch Materials


Print Ads Advertising (Fallon)


IC Bus Logo Identity


Stationer y Suite Collateral


Website Digital Media


Bus Badge Product Branding


R E S U LT S From last place to market leader; $3 billion in global revenue.



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