SUSAN G. KOMEN FOR THE CURE Designing to help eradicate cancer from the face of the earth. Breast cancer is a leading female health threat. Yet the words were not to be uttered aloud in 1982. That’s the year Komen was founded, based on a promise between sisters to fight until death to end the disease. 25 years later, progress had been made on many fronts. But the brand’s identity was holding it back, as people around the world rallied for the cause. A strong design modernized and clarified Komen amidst a sea of pink ribbons. It infused the movement with momentum and integrated the foundation—with its many races, events, and support groups—into a unified army of pink warriors.
Primar y Logo Identity
Secondar y Logos Identities
Brand Guidelines Poster Brand Language
Stationer y Suite Collateral
Promise Rings Promotional Items
3 -Day Apparel and Stamps Promotional Items
Website Digital Media
Natural Inspirations Packaging
3 -Day Event Graphics Experience Branding
R E S U LT S $2 billion raised for research to date. 1.7 million t-shirts printed every year.