MINUTE MAID Fruit for the world. When you hear the words “juice” and “fruit,” which seems healthier? Research shows that most people answer “fruit.” When the world’s leading maker of non-alcoholic beverages teamed up with a design firm, the brief was simple: Celebrate the promise of the goodness of fruit found in every container of juice. The design solution accommodates 300+ varieties of juice sold in more than a dozen different package formats, marketed in nearly 20 languages and as many brand names, in over 100 countries around the world. Every package balances 3 critical components—a nod to the orchard, the freshness of the farmer’s market, and the confidence found in a quality trademark.
Primar y Logo Identity
Global Identities Branding System
Graphic Elements Brand Language
Domestic Packaging Brand Architecture
Global Packaging Branding System
Brand Poster Signature Applications
Beverage Cooler In-Store POS
To - Go Packaging Brand Architecture
Coolers and Outdoor Adver tising Out-of-home Marketing
R E S U LT S Coca-Cola reclaimed the #1 juice-share position from Pepsi. Non-sparkling beverage volume +9%.