Qatar National Library

Q ATA R N AT I O N A L L I B R A R Y Shaping the perception of a new library.

Designed by famed architect Rem Koolhaas, it is more than a building that holds borrowable collections. The Qatar National Library is certain to be noteworthy around the world.

This national library intends to be a world-class bridge of knowledge, conveying its country’s reading and research culture. A designed identity to encompass its significant vision and the grandeur of its structure would be crucial.

The identity system pays respect to the building’s unique architecture and its content: a captivating blend of structure, creativity, and imagination.

The identity is built for application to marketing communications and partnership materials, as well as throughout the library’s environment.

Primar y Logo Identity

Color and Movement Dynamic Identity

Graphic Patterns Brand Language

Librar y Cards Membership Materials

Pencils and Notecards Promotional Items and Collateral

Stationer y Suite Collateral

Brochure Marketing Materials

PRAISE “Duffy did a great job creating a very expressive identity that matched our vision for the library.”

Dr. Claudia Lux Project Director, Qatar National Library