J I M B E A M : THE SMALL BATCH COLLECTION Innovating with distinction in product and brand design. Why reinvent bourbon when the world has left it in the dust of days gone by? Because of a commitment to excellence, a passion to innovate, and the recognition that most markets require serious disruption at some point. Beam wanted to force reconsideration of brown goods in an era where people had become enamored with premium spirits. A dig into the archives of Beam family recipes, historic landmarks, and distilling legends revealed inspiration for the design of an entirely new category: super-premium, hand-crafted small batch bourbons.
Individual Product Identities Brand Architecture
The Small Batch Collection Primary Packaging
Booker ’s Primary and Secondary Packaging
Knob Creek Adver tisement Print Marketing (Fallon)
Basil Hayden’s Adver tisement Print Marketing (Walton Isaacson)
Small Batch Adver tisement Print Marketing
Booker ’s Adver tisement Print Marketing
Knob Creek Building Banner Out-of-home Marketing (Fallon)
R E S U LT S Knob Creek #1 super-premium bourbon. Two decades later, brand design remains true to its origins, and Knob Creek continues to lead category sales.