SUMMIT BRE WING COMPANY Cheers to design telling a story. Summit is a pioneer in the craft beer movement. Over the course of 25 years, the category was, perhaps, moving from its Renaissance to an era of Reformation—with a keen respect for tradition and a yearning for even better craft beer. It has been said that “the story of brands getting old is a story of relevance.” Summit’s growing portfolio of seasonal and limited edition brews needed an artfully structured new identity system. The goal was to invite new people into the fold and embrace the loyalists by celebrating the intrigue and history that had captivated them with their first sip. Beginning with the logo and continuing through the design of each unique brew, the fresh brand architecture found inspiration in the stories of the places, people, and ingredients that are distilled so passionately in each Summit poured.
Primar y Logo Identity
Brew Logos Product Identities
E PA Packaging
Horizon Red I PA Packaging
Year-Round and Seasonal Offerings Packaging
Year-Round 6 -Packs Packaging
Frost Line Rye Packaging
Year-Round 12 -Packs Packaging
Master Car tons Packaging
T-Shir t and Cap Promotional Items
Pints and Swag Promotional Items
Retail Signage Environment
Crow ns Packaging
New Packaging Sell Sheet Launch Materials
Distributor Tr uck Branded Partnerships
Union Ser ies Limited Editon Offerings Naming and Packaging
PRAISE “This change reflects our creativity, celebrates our commitment to the values of local craft brewing, and honors the community we come from.� Mark Stutrud Founder, Summit Brewing Co.