THYMES The gift of the American dream—every day. What began humbly, with two ladies mixing herbs and lotions in the kitchen, led to something big. 25 years into it, the idea of gift-able personal care products had grown fast, and so grew the opportunities for this brand. Thymes needed a fresh look for new times. Sales were stagnant. The artistry needed to deliver greater diversity, appeal to different tastes, and speak to all seasons. The design created packaging as giftwrap to imbue a sense of handpicked product, specially crafted for every occasion. The redesign of 12 collections and 250 packages caught new eyes and opened new doors of distribution, allowing more people to delight in the simple tasks of washing up every day.
Primar y Logo Identity
Stationer y Suite Collateral
Brand Book Marketing Communications
Custom Bottle Forms Packaging
Essentials Collection Packaging
Coco Monoi Collection Packaging
A zur Collection Packaging
Sweetleaf Baby Collection Packaging
Frasier Fir Collection Packaging
Indigenous Collection Packaging
R E S U LT S From Minneapolis kitchen craft to art and beauty for the world. Double-digit growth, propelled historic sales.