WOLFGANG PUCK Branding a star, artfully. Wolfgang Puck was, perhaps, the first star chef, leading the movement of all things foodie. From 5-star restaurants to casual dining, frozen pizza to soup, coffee to cookware, the business of Puck is big. Wolfgang is intimately involved in all aspects of his business, but, as is the case with many broad ventures, he has multiple partners that produce, manufacture, and distribute his goods. Consistently, strong brand management can be a challenge through growth and partnership. The branding system was designed to reveal the artistic quality of Wolfgang Puck from fine dining to grocery, and it was created to be timeless.
Primar y Logo Identity
Brand Guidelines Brand Language
Appetizers Packaging
Ready-to -Drink Coffee Packaging with Custom Glass
Canned Soup Packaging
Fair Trade Coffee Packaging
Cook ware Packaging
Pizza Packaging
Restaurant Menus Collateral
Restaurant Signage Branded Environment
R E S U LT S “Our success has grown beyond my imagination. Duffy captured the many aspects of our brand and my belief that good food is at the heart of living well.” Wolfgang Puck