EAST COBBER
INFORM • INSPIRE • INVOLVE
MAGAZINE RATE SHEET (effective February 1, 2012. All rates are net.)
62,500 READERS EVERY MONTH BLACK & WHITE ADS 1X
3X
6X
11X
FULL
1,300
1,105
1,040
975
HALF
740
630
590
555
1/3
570
485
455
430
1/4
400
340
320
300
1/6
290
245
230
220
1/8
230
195
185
175
PREMIUM POSITIONS 1X
3X
6X
11X
BACK COVER
2,000
1,700
1,600
1,500
INSIDE FRONT COVER
1,800
1,540
1,450
1,360
INSIDE BACK COVER
1,700
1,450
1,360
1,275
*Rates shown are per month charges and are based on receiving camera-ready artwork.
Color (per insertion) Spot Color: add 10% of monthly rate, 4-color: ad 20%of monthly rate Guaranteed Position All ads do not have a page placement guarantee. Premium/Guaranteed placement: add 20% of monthly rate.
7 7 0 . 6 40.7070 | eastcobber.com
2012
2012
EAST COBBER
2012
INFORM • INSPIRE • INVOLVE
AD DIMENSIONS
AD SIZES & SPECIFICATIONS
1/4 Page Vertical 3.5” wide x 4.5” high
CAMERA-READY INFORMATION • Ads may be submitted as native layered files (with all collected/packaged necessary files & fonts), PDFs or other high-resolution formats. • Acceptable formats for camera-ready submissions: *.PDF, *.EPS, *.AI, *.PSD, *.TIF, *.INDD • Ads should be submitted by e-mail. • Smaller ad with file sizes (8MB or less) may be e-mailed to your account executive. • For larger ads, please upload to our Drop Box account, • We cannot accept camera-ready files created in: Adobe Pagemaker, Microsoft Publisher, Microsoft Word or any other nongraphic program.
1/4 Page Horizontal 7.5” wide x 2” high
FONT INFORMATION • Include ALL font files (Adobe Postscript preferred), and include any fonts that were used to create *.EPS, *.AI or *.INDD files. • When using Adobe Illustrator to create an ad or any elements included within an ad, please make sure all type is converted to outlines, or font files are included when submitting ad files.
AD SIZES Full Page 7.5” wide x 10” high
Full Page Bleed 8.75” wide x 11” high Safe or live area 7.5” wide x 9.75” tall
1/2 Page Vertical 3.5” wide x 9.5” high
1/2 Page Horizontal 7.5” wide x 4.5” high
1/3 Page Horizontal 7.5” wide x 3.5” high
1/3 Page Vertical 3.5” wide x 7.5” high
1/6 Page 3.5” wide x 3” high
Business Card 3.5” wide x 2” high
IMAGE INFORMATION • Include ALL placed artwork, embedded graphics and all other relevant materials. File formats for any images provided must be *.PSD, *.TIF or *.EPS. When saving a file as an *.EPS, please make sure that there is no JPEG encoding. Please do not save any *.TIF files with LZW compression. All image resolution must be at least 300 dpi. • Please make sure your 4-color images are CMYK (not RGB or pantone) to ensure proper printing of your ad. • Any ads created on a PC must be translated to an *.EPS file, which can be read by Adobe Illustrator or Adobe Photoshop. If you are using CorelDraw!, please convert all text to curves and export your ad to an *.EPS or *.AI (Adobe Illustrator) file. • When using Black as a color for text, graphics or outline, it has to be a 100 black ink only, do not use all four CMYK colors to make black.
SINGLE PAGE SIZE
Trim (finished
"MM NFBTVSFNFOUT HJWFO JO JODIFT t &ÿFDUJWF +BOVBSZ
FULL PAGE SIZE ADS
Full Page 7.5’ x 10”
A
Full Page Bleed 8.75” x 11” see trim and B save dimensions *TRIM: 15.25 X 10.75 on right
*BLEED: 15.75 X 11.25 *GUTTER: .75
.25”
.5”
LIVE AREA* * FULL and SPREAD ONLY: Text and images not within the TRIM (ACTUAL BOOK SIZE) Live Area may be trimmed. BLEED
Code
S
A B C D E F
F S 1/ 1/ 1/ 1/
FULL PAGE, BLEED DIMENSIONS Please follow these directions for ads designed with FEES the image going off the PRINTING INFO PRODUCTION page edge (bleed). Ad must be built at ■ 133-line screen Rates include two proofs of revisions. 8.75” x 11, all content must fit within Additional proofs or revisions are $25 each. a ■ All magazines are 7.5 x 9.75” space. The extra space is for digitally. the trim and to keep content away CAMERA-READY INFORMATION from edge to avoid being trimmed off.■ Churm Media use ■
■
■
Ads may be submitted as native layered files (with all collected/packaged necessary files & fonts), PDFs or other high-resolution formats.
Adobe Illustrator all on the Macint
AD DESIGN CHARGESFONT INFORMA
Acceptable formats for camera-ready ■ Include ALL font submissions: *.PDF, *.EPS, *.AI, *.PSD, All ads not furnished “camera ready” will preferred), and in *.TIF, *.INDD incur the following production charges:were used to cre Ads may be submitted Business Card: $35 via CD/DVD, e-mail or FTP. 1/6 page: $40 ◆ Ads that $50 have relatively small file 1/4 page: (8MB or less) may be e-mailed to 1/3sizes page: $55 your account executive.
files, as well. We Type fonts. If usi your documents, to outlines befor
1/2 page: $60 ■ When using Adob ◆ FTP site information to upload ads or ad or any elemen Full page: $75 materials are available by request. We accept the following credit cards: please make sur to outlines, or fo ■ We cannot accept camera-ready files make MasterCard, VISA, Discover. Please when submitting created Adobe Pagemaker, Microsoft checks in: payable to: EAST COBBER Publisher, Microsoft Word or any other PRODUCTION FEES non-graphic program. Rates include two proofs of revisions. AdExt ditional proofs or revisions are $25 949.757.1404 each.
7 7 0 . 6 4 0.7070 | eastcobber.com