/2012-Media-Kit-MagRateSpecs1

EAST COBBER

INFORM • INSPIRE • INVOLVE

MAGAZINE RATE SHEET (effective February 1, 2012. All rates are net.)

62,500 READERS EVERY MONTH BLACK & WHITE ADS 1X

3X

6X

11X

FULL

1,300

1,105

1,040

975

HALF

740

630

590

555

1/3

570

485

455

430

1/4

400

340

320

300

1/6

290

245

230

220

1/8

230

195

185

175

PREMIUM POSITIONS 1X

3X

6X

11X

BACK COVER

2,000

1,700

1,600

1,500

INSIDE FRONT COVER

1,800

1,540

1,450

1,360

INSIDE BACK COVER

1,700

1,450

1,360

1,275

*Rates shown are per month charges and are based on receiving camera-ready artwork.

Color (per insertion) Spot Color: add 10% of monthly rate, 4-color: ad 20%of monthly rate Guaranteed Position All ads do not have a page placement guarantee.

Premium/Guaranteed placement: add 20% of monthly rate.

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2012

2012

EAST COBBER

2012

INFORM • INSPIRE • INVOLVE

AD DIMENSIONS

AD SIZES & SPECIFICATIONS

1/4 Page Vertical 3.5” wide x 4.5” high

CAMERA-READY INFORMATION • Ads may be submitted as native layered files (with all collected/packaged necessary files & fonts), PDFs or other high-resolution formats.

• Acceptable formats for camera-ready submissions: *.PDF, *.EPS, *.AI, *.PSD, *.TIF, *.INDD • Ads should be submitted by e-mail.

• Smaller ad with file sizes (8MB or less) may be e-mailed to your account executive.

• For larger ads, please upload to our Drop Box account, • We cannot accept camera-ready files created in: Adobe Pagemaker, Microsoft Publisher, Microsoft Word or any other nongraphic program.

1/4 Page Horizontal 7.5” wide x 2” high

FONT INFORMATION • Include ALL font files (Adobe Postscript preferred), and include any fonts that were used to create *.EPS, *.AI or *.INDD files.

• When using Adobe Illustrator to create an ad or any elements included within an ad, please make sure all type is converted to outlines, or font files are included when submitting ad files.

AD SIZES Full Page 7.5” wide x 10” high

Full Page Bleed 8.75” wide x 11” high Safe or live area 7.5” wide x 9.75” tall

1/2 Page Vertical 3.5” wide x 9.5” high

1/2 Page Horizontal 7.5” wide x 4.5” high

1/3 Page Horizontal 7.5” wide x 3.5” high

1/3 Page Vertical 3.5” wide x 7.5” high

1/6 Page 3.5” wide x 3” high

Business Card 3.5” wide x 2” high

IMAGE INFORMATION • Include ALL placed artwork, embedded graphics and all other relevant materials.

File formats for any images provided must be *.PSD, *.TIF or *.EPS. When saving a file as an *.EPS, please make sure that there is no JPEG encoding. Please do not save any *.TIF files with LZW compression. All image resolution must be at least 300 dpi.

• Please make sure your 4-color images are CMYK (not RGB or pantone) to ensure proper printing of your ad.

• Any ads created on a PC must be translated to an *.EPS file, which can be read by Adobe Illustrator or Adobe Photoshop. If you are using CorelDraw!, please convert all text to curves and export your ad to an *.EPS or *.AI (Adobe Illustrator) file.

• When using Black as a color for text, graphics or outline, it has to be a 100 black ink only, do not use all four CMYK colors to make black.

SINGLE PAGE SIZE

Trim (finished

"MM NFBTVSFNFOUT HJWFO JO JODIFT t &ÿFDUJWF +BOVBSZ

FULL PAGE SIZE ADS

Full Page 7.5’ x 10”

A

Full Page Bleed 8.75” x 11” see trim and B save dimensions *TRIM: 15.25 X 10.75 on right

*BLEED: 15.75 X 11.25 *GUTTER: .75

.25”

.5”

LIVE AREA* * FULL and SPREAD ONLY: Text and images not within the TRIM (ACTUAL BOOK SIZE) Live Area may be trimmed.

BLEED

Code

S

A B C D E F

F S 1/ 1/ 1/ 1/

FULL PAGE, BLEED DIMENSIONS Please follow these directions for ads designed with FEES the image going off the PRINTING INFO PRODUCTION page edge (bleed). Ad must be built at ■ 133-line screen Rates include two proofs of revisions.

8.75” x 11, all content must fit within Additional proofs or revisions are $25 each. a ■ All magazines are 7.5 x 9.75” space. The extra space is for digitally. the trim and to keep content away CAMERA-READY INFORMATION from edge to avoid being trimmed off.■ Churm Media use ■

■

■

Ads may be submitted as native layered files (with all collected/packaged necessary files & fonts), PDFs or other high-resolution formats.

Adobe Illustrator all on the Macint

AD DESIGN CHARGESFONT INFORMA

Acceptable formats for camera-ready ■ Include ALL font submissions: *.PDF, *.EPS, *.AI, *.PSD, All ads not furnished “camera ready” will preferred), and in *.TIF, *.INDD incur the following production charges:were used to cre Ads may be submitted Business Card: $35 via CD/DVD, e-mail or FTP. 1/6 page: $40 ◆ Ads that $50 have relatively small file 1/4 page: (8MB or less) may be e-mailed to 1/3sizes page: $55 your account executive.

files, as well. We Type fonts. If usi your documents, to outlines befor

1/2 page: $60 ■ When using Adob ◆ FTP site information to upload ads or ad or any elemen Full page: $75 materials are available by request.

We accept the following credit cards: please make sur to outlines, or fo ■ We cannot accept camera-ready files make MasterCard, VISA, Discover. Please when submitting created Adobe Pagemaker, Microsoft checks in: payable to: EAST COBBER Publisher, Microsoft Word or any other PRODUCTION FEES non-graphic program.

Rates include two proofs of revisions. AdExt ditional proofs or revisions are $25 949.757.1404 each.

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