2012
2015
2015
AD DIMENSIONS
INFORM • INSPIRE • INVOLVE
INFORM • INSPIRE • INVOLVE
AD SIZES & SPECIFICATIONS AD SIZES Full Page 7.5” wide x 10” high
Full Page Bleed 8.75” wide x 11” high Safe or live area 7.5” wide x 9.75” tall
1/2 Page Vertical 3.5” wide x 9.5” high
1/2 Page Horizontal 7.5” wide x 4.5” high
1/3 Page Horizontal 7.5” wide x 3.5” high
1/3 Page Vertical 3.5” wide x 7.5” high
1/4 Page Vertical 3.5” wide x 4.5” high
1/4 Page Horizontal 7.5” wide x 2” high
1/6 Page 3.5” wide x 3” high
Business Card 3.5” wide x 2” high
CAMERA-READY INFORMATION • Ads may be submitted as native layered files (with all collected/packaged necessary files & fonts), PDFs or other high-resolution formats. • Acceptable formats for camera-ready submissions: *.PDF, *.EPS, *.AI, *.PSD, *.TIF, *.INDD • Ads should be submitted by e-mail. • Smaller ad with file sizes (8MB or less) may be e-mailed to your account executive. • For larger ads, please upload to our Drop Box account, • We cannot accept camera-ready files created in: Adobe Pagemaker, Microsoft Publisher, Microsoft Word or any other nongraphic program. FONT INFORMATION • Include ALL font files (Adobe Postscript preferred), and include any fonts that were used to create *.EPS, *.AI or *.INDD files. • When using Adobe Illustrator to create an ad or any elements included within an ad, please make sure all type is converted to outlines, or font files are included when submitting ad files. IMAGE INFORMATION • Include ALL placed artwork, embedded graphics and all other relevant materials. File formats for any images provided must be *.PSD, *.TIF or *.EPS. When saving a file as an *.EPS, please make sure that there is no JPEG encoding. Please do not save any *.TIF files with LZW compression. All image resolution must be at least 300 dpi. • Please make sure your 4-color images are CMYK (not RGB or pantone) to ensure proper printing of your ad. • Any ads created on a PC must be translated to an *.EPS file, which can be read by Adobe Illustrator or Adobe Photoshop. If you are using CorelDraw!, please convert all text to curves and export your ad to an *.EPS or *.AI (Adobe Illustrator) file. • When using Black as a color for text, graphics or outline, it has to be a 100 black ink only, do not use all four CMYK colors to make black.
SINGLE PAGE SIZE
2015 EDITORIAL CALENDAR EAST COBBER 2015 Deadlines + Issue Dates
Trim (finished size): 7.625 x 10.75 Bleed: 8.125 x 11.25
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FULL PAGE SIZE ADS Full Page 7.5’ x 10”
A
The EAST COBBER publishes a Health & Wellness Guide, an extensive Community Calendar and Dining Guide every month. The following special sections are planned for 2014:
E
Full Page Bleed 8.75” x 11” see trim and B save dimensions *TRIM: 15.25 X 10.75 on right
C
*BLEED: 15.75 X 11.25 *GUTTER: .75
.25”
.5”
*FULL LIVE LIVEAREA* AREA* * FULLand and SPREADONLY: ONLY: SPREAD TRIM (ACTUAL BOOK SIZE) BLEED
Text and images not within the Live Area may be trimmed.
F January
■
■
Ads may be submitted as native layered files (with all collected/packaged necessary files & fonts), PDFs or other high-resolution formats.
Early Bird Day Camp Guide Do Good Guide Expanded Health & Wellness Section
D
Size
Width x Height
A B C D E F
SPREAD/LIVE AREA * 14.25 x 9.75 1/2 PAGE VERTICAL March 3.1875 x 9.75Home & Garden Guide Consignment Sales 1/2 PAGE HORIZONTAL 6.625 x 4.75 1/4 PAGE 3.1875 x 4.75Expanded Summer Day Camp Guide April 1/8 PAGE HORIZONTAL 3.1875 x 2.25Ice Cream Stores
Child Care & Preschool Guide February FULL PAGE/LIVE AREA * 6.625 x 9.75Sweets for your Sweet
Adobe Illustrator and Adobe Photoshop, all on the Macintosh platform.
FONT INFORMATION AD DESIGN CHARGES
Acceptable formats for camera-ready ■ Include ALL font files (Adobe Postscript submissions: *.PDF, *.EPS, *.AI, *.PSD, All ads not furnished “camera ready” will preferred), and include any fonts that *.TIF, incur*.INDD the following production charges:were used to create *.EPS, *.AI or *.INDD Ads may be submitted Business Card: $35 via CD/DVD, e-mail or FTP. 1/6 page: $40 ◆ Ads that $50 have relatively small file 1/4 page: (8MB or less) may be e-mailed to 1/3sizes page: $55 account executive. 1/2your page: $60 ◆ FTP site information to upload ads or Full page: $75 materials are available by request.
SPECIAL SECTIONS/FEATURES
Code
FULL PAGE, BLEED DIMENSIONS Please follow these directions for ads designed with FEES the image going off the PRINTING INFORMATION PRODUCTION page edge (bleed). Ad must be built at ■ 133-line screen Rates include two proofs of revisions. 8.75” x 11, all content must fit within Additional proofs or revisions are $25 each. a ■ All magazines are produced and proofed 7.5 x 9.75” space. The extra space is for digitally. the trim and to keep content away CAMERA-READY INFORMATION ■ from edge to avoid being trimmed off. Churm Media uses Adobe InDesign, ■
ISSUE DATE
files, as well. We cannot accept any True Type fonts. If using True Type fonts in your documents, please convert all type to outlines before submitting.
Mother of the Year International Restaurants
May
ISSUE DATE
12/15/14
1/5/15
1/15/15
2/6/15
2/16/15
3/6/15
3/16/15
4/3/15
4/15/15
5/1/15
5/15/15
6/5/15
7/15/15
8/7/15
8/15/15
9/4/15
9/15/15
10/2/15
10/15/15
11/6/15
11/16/15
12/4/15
IMAGE INFORMATION
Voters Guide ■ Include ALL placed artwork, embedded June/July graphics and all other relevant materials. Barbeque Restaurant Review
File formats for any images provided must be *.PSD, *.TIF or *.EPS. When saving Back a file as an *.EPS, please make to sureSchool Guide August that there is no JPEG encoding. Please Dining Guide East Cobb do not save any *.TIF files with LZW compression. All image resolution must September be at least 300 dpi. Parade & Festival Issue Please make sure your 4-color images Private School Guide are CMYK (not RGB or pantone) to ensure October Happenings proper printing of yourHalloween ad. ■
■
Any ads created on a PC must be
Guide translated to an *.EPS Pet file, which can November be read by Adobe Illustrator or Adobe Holiday Gift Guide
Photoshop. If you are using CorelDraw!, please convert all text to curves and Holiday Gift Guide ■ When using Adobe Illustrator to create an December export your ad to an *.EPS or *.AI (Adobe Holiday Happenings ad or any elements included within an ad, Illustrator) file. We accept the following credit cards: please make sure all type is converted to outlines, or font files are included ■ We cannot accept camera-ready files make MasterCard, VISA, Discover. Please For questions, please contact when submitting ad files. created Adobe Pagemaker, Microsoft checks in: payable to: EAST COBBER 949.757.1404 Ext. 228. Publisher, Microsoft Word or any other PRODUCTION FEES non-graphic program.
Rates include two proofs of revisions. AdExt. 228 ditional proofs or revisions are $25 949.757.1404 each.
AD CLOSE
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2015
2015 INFORM • INSPIRE • INVOLVE
INFORM • INSPIRE • INVOLVE
MAGAZINE RATE SHEET
PRINT EAST COBBER is available at 500+ locations.
TOTAL AUDIENCE
CIRCULATION Frequency: 11 issues per year Circulation: 25,000 copies per issue Readership: 62,500 per issue (962,500 per year)
84,500 readers per month in print and online
62,500 READERS EVERY MONTH BLACK & WHITE ADS 1X
3X
6X
11X
DISTRIBUTION
FULL
1,305
1,175
1,055
955
Available at:
HALF
745 660 595 535
Schools
1/3
535 480 430 390
Daycare Centers
1/4
405 345 325 305
Grocery Stores
1/6
295 265 240 215
Doctor’s Offices/Urgent Care Facilities
1/8
235 215 190 180
East Cobb Retailers
Private Schools
PREMIUM POSITIONS 1X
3X
6X
11X
BACK COVER
1,805
1,655
1,505
INSIDE FRONT COVER 1,805
1,655
1,505
1,405
INSIDE BACK COVER
1,505
1,405
1,305
Restaurants
Delivered to 10,000 homes
Fitness Centers Churches & Synagogues
2,005
1,705
*Rates shown are per month charges and are based on receiving camera-ready artwork.
ONLINE
Color (per insertion) Spot Color: add 10% of monthly rate, 4-color: add 20% of monthly rate
eastcobber.com: Visitors: 16,000 per month Page Views: 31,000 per month
Guaranteed Position All ads do not have a page placement guarantee. Premium/Guaranteed placement: add 20% of monthly rate.
e-newsletter subscribers: 13,000+ weekly
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