MEDIA KIT PRINT 2014
Editions Schin
83, rue Chardon Lagache 75016 Paris Tel : +33 (0)1 42 24 18 18
contacts@parisselectbook.com www.parisselectbook.com
Paris Select Concept Published since 2006, Paris Select books are chic and trendy city guides dedicated to the worldwide capital of luxury. The Paris Select editorial line focuses on Paris discovery : visit of the capital, gastronomy, fashion trends and luxury shopping, beauty, cosmetics, SPA, beauty salon.
Cross media communication Digital/Print/App Active use of social medias such as Twitter, Facebook, Instagram, Google + or Pinterest.
Positioning Targeting an upmarket clientele - national and international the book is available in rooms and receptions of 130 luxury hotels : 4-5 star hotels and palaces in Paris.
MEDIA KIT 2014
Paris Select Luxury Segment 920 millions of euros *approximately 56% of total shopping spending After having visited the capital and discovered parisian restaurants, the favourite activity of the tourists remains having shopping. Within the field of luxury tourism, shopping spending are focused on high jewellery, on fine watchmaking, leather goods, cosmetics, wellness areas (SPA, beauty salons..) luxury designer clothes, the gastronomy. *Source otcp (Office du Tourisme et des Congrès de Paris) 2012
MEDIA KIT 2014
PERSHING HALL shangri -la hôtel MANDARIN ORIENTAL HÔTEL MONTAIGNE INTERCONTINENTAL PARIS
Paris Select Targeting dissemination
HÔTEL DE VENDÔME HÔTEL CAMBON
130 5-4 star hotels and Palaces
le méridien SAINT JAMES & ALBANY Burgundy HÔTEL WESTMINSTER
19 838 rooms are provided with Paris Select Guide
HÔTEL DE BUCI HÔTEL ARTUS
450 000 copies/year
HÔTEL BEL AMI L’HÔTEL
LE CRILLON
*On 68,37 millions of nights spent in hotels in 2012, 1/3 is occupied by french and 2/3 by foreigners. Paris hits its stride on 2012 : In the parisian 5-4 star hotels, 77.4% of the rooms are occupied within the year.
le meurice
*Source otcp 2012
HÔTEL MONTALEMBERT HÔTEL WARWICK GOLDEN TULIP SAINT-HONORÉ
HÔTEL FRANÇOIS 1er ROYAL HôTEL WALDORF MADELEINE PLAZA ATHENEE HôTEL BALZAC RADISSON AMBASSADOR HÔTEL PLAZA ETOILE RENAISSANCE PARIS ARC DE TRIOMPHE ... (Full list on demand)
MEDIA KIT 2014
Bilingual French/English
Russian
Paris Select Premium readers 15,6Â millions
of visitors are coming in Paris each year, including 8.4 millions of foreigners in 2012
Reader profile in Luxury hotels
Leaders, senior executives from all around the world Trendsetters, influential decision makers with very high income. Composed of 47% of business tourism and 53% of leisure tourism, The audience is mixed-gender with a feminine tendancy. Arabic
Chinese
Steadily growing target
Paris has reached a new record high of tourist traffic : French, americans, english, chinese, russians, or Middle East inhabitants.
Cosmopolitan buyers
Paris Select is avaiblable in 5 languages :
Bilingual English/French, full mandarin Chinese, Arabic or Russian.
MEDIA KIT 2014
*Source otcp 2012
Paris Select BOOK / POCKET GUIDE sizes
Bilingual FR - Anglais Paris hosts 33% of french and
66% of foreign tourists USA and GB are the
1st tourist nation
Every written space books, website and pictures is entirely
bilingual.
Two sizes of bilingual guides Paris Select BOOK - Premium size Paris Select Pocket Guide - Travel size
Distribution
Paris Select BOOK : On March, at 50, 000 copies/year Paris Select POCKET : On March (100, 000 copies) and September (100, 000 copies)
240 000 copies/year
displayed in 4-5 star hotels and Palaces
MEDIA KIT 2014
*Source otcp 2012 **Global Blue 2012
Paris Select Chinese Edition 1,1 million
of chinese tourists in 2012 2 millions are waited by 2020
60%
of their budget is dedicated to shopping, especially luxury goods*.
1470 euros
of shopping spendings on average per shop (in tax-free sales)** Publication
(edited twice a year, in April and October)
80 000 copies/year
Hotels + Chinese Tours Operators Main Tour Operators : - Ansel Travel Agency - Mandarin Voyages - Panda Voyages - VĂŠnus Tours - Europa Voyages - Via Chine Voyages MEDIA KIT 2014
*Source otcp 2012 **Global Blue 2012
Paris Select Russian Edition 1 million
of russian tourists in 2014* 2 millions are waited by 2020
1231 euros
average shopping basket*
+32%
of money spent in shopping in 2012*
Publication (edited twice a year, in April and October)
80 000 copies/year
4-5 star hotels and Palaces
MEDIA KIT 2014
*Source otcp 2012
Paris Select Arabic Edition + 1 million
of Middle Eastern tourists in 2012*
1500 euros
average shopping basket*
+2,6%
in 2012
of Middle-East tourists* Publication (edited twice a year, in April and October)
50 000 copies/year
4-5 star hotels and Palaces
MEDIA KIT 2014
*Source otcp 2012
Paris Select The advertisers
MEDIA KIT 2014