grip it & sip it Annika Sorenstam with her business partner, Dr. Kathy Johanson
World Golf Hall of Famer Annika Sorenstam Launches Fizzy Beez™, a Line of Full-Flavor, Ready-to-Drink, Sparkling Classic Cocktails World Golf Hall of Fame member Annika Sorenstam has launched Fizzy Beez™, a line of fullflavor, ready-to-drink, sparkling classic cocktails sweetened with ethically farmed organic honey. The line features classic cocktail favorites Cosmo, Margarita, Mojito and Moscow Mule, each of which are gluten-free, kosher, sweetened with ethically farmed organic honey, and have real fruit juice and other natural ingredients. This approach yields a 5% ABV grain neutral, spirit-based beverage that is light, refreshing and only 140 calories per 12-ounce can. The website, fizzybeez.com, goes live today. Annika owns Fizzy Beez with her friend and business partner, Dr. Kathy Johanson, who brings 35 years of corporate experience to the company. Fizzy Beez’s first 6,000 cases were canned at Cincinnati’s Impact Brews and will be distributed in a soft launch starting March 1 in Ohio by Superior Beverage Group. Additional releases are expected later this year in Florida, California and Nevada. “During the COVID lockdown, my husband, Mike, and I got tired of the ready-to-drink cocktails that had no flavor or way too many calories,” says Annika. “After months of mixing and tasting with friends, we came up with 44
drinks that have full flavor, but without all the artificial ingredients and sugar.” The name Fizzy Beez is a play on Annika’s, “busy bee” lifestyle, as well as a nod to the beverages’ use of organic honey in place of added sugars. This focus on organic honey as a key ingredient will extend to the “Fizzy Beez Promise,” whereby the company will allocate a portion of net proceeds toward bee preservation. According to an article by VinePair, Inc., the sales of ready-to-drink cocktails increased by 91.8% in the United States during the first months of the pandemic. The vertical’s market size is projected to grow
annually at more than 12%, from a value of $714.8 million in 2020 to an estimated $1.63 billion in 2027. “More than ever, people are looking for convenient, sustainable, and fun drink options,” says Annika. “Kathy and I feel like Fizzy Beez checks all the boxes. We’re excited to launch a women-owned company that not only uses ingredients you can feel good about, but also recognizes the importance of bees to our ecosystem and is committed to supporting that cause.” Follow us and Join the Hive! @TheFizzyBeez For more information: www.fizzybeez.com Golf Central • Volume 22, Issue 11
