MEDIA KIT 2015
TO BE EVERGREEN Plants, flowers, soil, fragrances: this is what we talk about. Trends, new products, markets, sales and innovation have finally found the right place in our magazines' pages: Flortecnica e vivaismo, GreenUp and greenstyle. Our way of creating specialist press is fresh and focused on the horticulture and gardening fields, covering our story since its very beginning: the environmental value of green care, from the professional to the more domestic point of view. Our online and printed publishing products are able to meet rapidly changing needs, new categories of clients and consumers. Trends in motion! Reliable publications, boasting important collaborations and co-workers. A young and dynamic publishing house, anchored in the traditions and history of Italian floriculture. A publisher that invests. A publisher to invest in. Our goals _ Create the best publishing and digital products _ Be considered the best _ Become the market leader _ Create new products and constantly improve them _ Develop dynamically the business Francesco Tozzi
MEDIA KIT 2015
Products Trademagazine B2B
MONTHLY 9 issues + YEARLY FLOR PLANNING
MONTHLY 9 issues + YEARLY GARDEN PLANNING
Internet and online activities
GREEN
business verde
LETTER
FLORICOLTURE PORTAL
E-NEWSLETTER and PREVIEW
Publishing products B2C
Bio Agenda
Bio Calendario
QUARTERLY ISSUE OF GREEN CULTURE: BIO-GARDEN, BIO-VEGETABLE GARDEN, BIO-CUISINE
QUARTERLY ISSUE OF GREEN CULTURE: BIO-GARDEN, BIO-VEGETABLE GARDEN, BIO-CUISINE
YEARLY ISSUE WITH USEFUL TIPS ABOUT NATURAL COOKING
People
«A publisher of horticultural magazines: we live with plants and we talk about plants» One director, two consultants, four editorial employees, six freelancers, two vendors, more than 100 advertisers.
Our enthusiastic project started 38 years ago with Flortecnica and grew up 12 years ago with GreenUp, becoming an opinion leader on January 1st, 2014.
FRANCESCO TOZZI My name is Francesco Tozzi and I am in charge of Edizioni LABORATORIO VERDE publishing company since January 2014. A "WORKSHOP EDITORIAL" capable of meeting all the needs of the client and translating them into innovative publishing tools. Three paper publications, an online portal and e-newsletters, all of which define our style and method of doing business. After graduating at "Fondazione Minoprio" and studying for three years at "Università di Scienze delle produzioni Ornamentali", in the past I worked for the most famous titles in the agricultural and horticultural industry.
MATTEO RAGNI Editorial Consultant Born in Minoprio, grown in the sunlight of the Middle East (involved in agricultural development projects), Ragni represents some Israeli companies, leaders in balcony and bedding plants' production.
MARTA MEGGIOLARO Editorial Assistant Meggiolaro takes care of more classical editorial tasks: she solves problems, secure tangible results and organizes schedules. If she can do it with three children, she can do it even with a single manager!
JESSICA BERTONI Consultant, Collaborator A graduate in Economics and qualified chartered accountant, Bertoni reveals through our magazines' columns how you can always stay up to date even with the most difficult topics.
KATIUSCIA MORELLO Assistant Day by day, Morello discovers how much fun is to work in the editorial staff, experiencing all of its aspects. She is the glue, the right hand of Francesco Tozzi and his better part. She performs the administrative office's tasks.
ARTURO CROCI Advisor and Columnist Brilliant expert at horticultural and gardening fields, Croci is the founder of Flortecnica. He represents the historical and incisive memory of the publishing house.
STEFANIA MEDETTI Collaborator Sociologist and journalist, Medetti deals with trends and technology. Living abroad, she can monitor the major international media in order to intercept all that is new or developing.
KAROL LAZARZ Graphic Designer Our editorial ideas take shape in his hands, becoming the result of our work. Lazarz sees reality from a different point of view and, most of the times, from a better perspective.
CARMEN ANTONA Administrator A point of reference and a trustworthy woman, Antona is a major help to the publishing house's administration. With her, we share many difficulties and also challenging working hours.
UBERTO MARNI Collaborator A graduate in Economics, Marni takes care of the sector analyses and writes articles about marketing and market trends. His main activities: market research, definition of marketing strategies, products' analysis and selection.
ANNA PIUSSI Columnist An "American-Tuscan" with an elegant sensitivity, Piussi gained a B.A. at N. Y. U. followed by a PhD in history of arts at the Oxford University. She is the perfect teacher to show you how to see the world always discovering its beauties.
LAURA DE BERNARDI Editor De Bernardi's attention and professionalism are a source of courage and tranquillity. She is precise, meticulous and essential: she cuts and sews the publishing house's work, improving its quality.
STEFANO CARLIN Marketing Manager For a long time now, Carlin has been involved in the promotion and marketing of our publishing products, making them available to the main Italian customers in the gardening sector. He has always taken care of GreenUp magazine.
FREELANCERS Paola Lauricella – ISMEA A graduate in Political Sciences (specializing in "economic-agrarian" areas), Lauricella takes care of agri-food system studies that have been created by ISMEA. Since 1999, she has been in charge of overseeing the various sectors of floriculture and has been entitled to take part to Mipaaf, in nursery gardening, on behalf of ISMEA.
Charles Lansdorp – OLANDA For 25 years, Lansdorp has been the representative of the Flower Council of Holland in Italy. Throughout the traditional channels of floriculture, he has always promoted the importance of plants and their environmental, aesthetic and commercial value. Today, Lansdorp is a trusted consultant for the best production and services companies of Netherlands.
Walter Zoccarato FLORICULTURAL PRODUCTION One of the most brightly consultants in the Italian market, Zoccarato always comes up with brilliant ideas and projects. He helps the publishing house to successfully face our future.
MEDIA KIT 2015
MEDIA KIT 2015
Numbers 32.800+ 46.000+58.000+ 40.000+125.930 =
302.730 readers per year
•
•
•
We achieve various kinds of target: producers of plants and flowers, accessories, objects and complements, dealers, suppliers and consumers We are a publishing house that considers promotion of plants and landscape maintenance as a top priority We reach a large audience every day, an audience of your potential customers
What we do
1721 editorial OUTSTANDING pages per year
600 page of DEDICATED SECTIONS
500
550 page of TRENDS
393 page of TECHNIQUES
page of TRAINING
150 page of MARKETS
28
page of EDITORIALS
MEDIA KIT 2015
MEDIA KIT 2015
Advertisers and distribution
200
150
annual advertisement 40 annual advertisement
100
annual advertisement
500 annual advertisement
circuit of
sales points
Bio Agenda
40.000
15 annual advertisement
copies distributed
18,5% average annual growth
garden planning
400 useful names
Brebbia, Lake Maggiore. The exterior of the publishing house.
MEDIA KIT 2015
MEDIA KIT 2015
Editorial calendar 2015 ANNUAL SCHEDULE JAN/FEB
MARCH
GreenUp
• Market and trends • Greenhouses and buildings
• Monitoring consumption and markets • Markets of fertilisers
APRIL
Flortecnica e vivaismo
• Cultivation • Cultivations • Fertilisers for • of flowers and plantations nurseries • Merchandising • Special insert: • Soils for tools for Underprotected promotion greenhouse crops irrigation
MAY
JUNE
• IPM and organic crops
SEPT
• Spring
Bio Agenda
• Yearbook/Agenda – with tips about "bio-style" and "natural lifestyle"
• Summer
• Autumn
Giugno/Luglio 2014 n. 6/7 • anno XXXVIII
La bellissima varietà Chilly Chili di PanAm.
NOV/DEC
• Made in Italy value
• Monographic yearbook
• Winter
TRADE MAGAZINE MENSILE DI AGGIORNAMENTO PROFESSIONALE PER LA FLORICOLTURA E IL VIVAISMO
dal 1977 informa il settore
OCT
• Garden design • Transportation • Special insert: • Special insert: and logistics Garden Substratum • Christmas planning preview
• Fertirrigation • Markets and • Nursery • Environmental consumption of consumption certifications exported plants • New and flowers commercial varieties
greenstyle
Flortecnica e vivaismo
JULY/AUG
• Special insert: • Special • Special insert: • Special insert: South Markets insert: Visual Hobby Market Made in Italy • Special Insert: Merchandising • Special insert: Fertilisers Tools
N U O V O. PA S S I O N I D A C O LT I VA R E N E L V E R D E
greenstyle PRIMAVERA 2014 | numero 16
BIO•GIARDINO BIO•ORTO BIO•CUCINA
Euro 2,50
PREZZO di LANCIO
décor
Euro
1,20
6 COMPOSIZIONI PER GLI INTERNI
Tante le nuove varietà in mostra ai Flower Trials. Per conquistare produttori, rivenditori e consumatori 22 VIVAISMO / convegni EXPORT, bisogna fare sistema
27
NUOVE TECNICHE / sostenibili 36 PRODUZIONE / floricola Riparte la richiesta delle “miniature” di garofano
COMPOST, più fertilità e piante più sane
QUADRIMESTRALE NUMERO 16| PRIMAVERA 2014 - EDIZIONI LABORATORIO VERDE SRLS
TENDENZA PEPERONCINI
orticoltura COME REALIZZARE UN ORTO SINERGICO
cucina MENÙ COMPLETO CON 4 RICETTE VERDI
scoprire
TORNARE TRA I FIORI
«An editorial group that gives top priority to competence and professionalism, with a long-term vision and an obsession for quality."»
Editorial calendar 2015 SPECIAL PRODUCTS 2
1
ENERGIE ALTERNATIVE E SOSTENIBILI
3
www.businessverde.com
Supplemento al n. 140
SOLUZIONI per il risparmio energetico
Edizioni Laboratorio Verde srls - via Pasubio 16, 21020 Brebbia (VA)
NUOVI IMPIANTI per riscaldare le serre
7 di riferimento
case history con il patrocinio di
4
5
6
Speciale décor outdoor
Sud Mediterraneo 7
8
Flortecnica e vivaismo TRADE MAGAZINE MENSILE DI AGGIORNAMENTO PROFESSIONALE PER LA FLORICOLTURA E IL VIVAISMO
dal 1977 informa il settore
Agosto/Settembre 2014 n. 8/9 • anno XXXVIII
1. Trends of cut flower and arrangements for PDV (April) 2. Renewable energy and alternative energy sources (May) 3. Monograph about the Italian industry (bi-lingual / foreign distribution) (July / August)
4. Monograph about the Mediterranean products and South-Italian product range offer (October) 5. Yearbook / agenda of suppliers for the modern garden centre (November / December)
Speciale tecniche 16 di coltivazione
37 PRODUZIONE / tecniche
le nuove linee per la lotta integrata
57 TENDENZE / andamenti
Mercato altalenante per il primo settembre 2014
PRIMO PIANO / legislazione
FLOROVIVAISMO
Bene il nuovo piano di sviluppo del settore
6. Trends, news and business. Monographs and merchandise offer (September) 7. IPM 2016 Preview - Made in Italy 8. Monograph about modern techniques in professional cultivation (April)
MEDIA KIT 2015
MEDIA KIT 2015
How we make it PRINT ADVERTISING
FORMAT
SIZE
Flortecnica e vivaismo - GreenUp - Garden planning - greenstyle
1/1 page 4 colori
210X297mm + 3mm
1/2 vertical page 4 colori
105x297mm + 3mm
1/2 horizontal page 4 colori
210x148,5 + 3mm
1/3 vertical page 4 colori
73x297mm + 3mm
1/4 page 4 colori
105x148,5mm + 3mm
Panoramic 2 X 1/6 page 4 colori
420x73mm + 3mm
Bio Agenda
1/1 page 4 color
160X240mm + 3mm
1/2 vertical page
1/1 page
1/4 page
1/2 horizontal page
Panoramic 2 X 1/6 page
*Materials delivery within the 20th day of the month preceding the publication
1/3 vertical page
Bio Agenda 1/1 page
How we make it ONLINE ADVERTISING
FORMAT
SIZE(px)
Banner top
970x59
Banner center
300x250
Banner top
Banner center
Focus green letter 24 issues per year 168.000* users per year 5 targets of reference Fortnightly news-letter and DEM, drawing attention on the publisher's products, with previews, insights and extra content
GREEN
LETTER FORMAT
SIZE(px)
Banner top
600x80
Banner center
600x200
Banner bottom 600x600
* CERTIFICATED CONTACTS: business owners, sales outlets, purchasing managers
MEDIA KIT 2015
MEDIA KIT 2015
Advertising campaigns PRINT ADVERTISING
1X 1/1 pagina
2.100 €
1/2 pagina
1.050 €
1/3 pagina
750 €
1/4 pagina
500 €
Panoramica 2 X 1/6 pagina
750 €
Official Prices List +40% Precise advertising position on demand Agency +15%
ONLINE ADVERTISING
business verde
per click
GREEN
LETTER
per click
Banner top 728x90px
0,05€
Banner top 600x80px
0,05€
Box center 300x250px
0,035€
Box center 600x200px
0,035€
Box bottom 600x600px
0,025€
Insertion duration: 30 days Precise advertising position on demand
Fortnightly e-newsletter and banner duration is determined per issue. Precise advertising position on demand
ALL YOU CAN
eat
24 annual issues on paper +1 cover + 24 BANNERS +1 DEM E-MAIL
CLASSIC
STANDARD
12 issues 1/1 page + 1 cover + 12 banners
6 1/2 pages + 6 banners
MAGAZINES | BOOKS | WEB
Via Pasubio 16 - 21020 Brebbia (VA) | tel. 0332 989211 | www.laboratorioverde.net | info@laboratorioverde.net
f
t
facebook.com/pages/Edizioni-laboratorio-verde
@LAB_VERDE