2013 vancouver web

2014

BRITISH COLUMBIA COMMUNICATIONS

FORUM January 27-28, 2014 Renaissance Vancouver Harbourside Hotel 1133 West Hastings Street Vancouver, BC

Early Bird Rates Until December 31, 2013 • Book Online - www.bccommsforum.ca

2014

BRITISH COLUMBIA COMMUNICATIONS

FORUM January 27-28, 2014

Renaissance Vancouver Harbourside Hotel Vancouver BC

JANUARY 28

BONUS WORKSHOPS

Web Writing With Style Shut Up and Listen: Engaging Stakeholders During a Crisis Event

BC’s communications professionals conference SUPPORTED BY:

REGISTER TODAY email: info@swanseacommunications.com phone: 1.855.688.0189 online: www.bccommsforum.ca

2014

BRITISH COLUMBIA COMMUNICATIONS

FORUM

January 27-28 Renaissance Vancouver Harbourside Hotel Vancouver BC

ABOUT SWANSEA COMMUNICATIONS We are a dynamic marketing and communications firm with a myriad of experience and skills which combine to provide clients unparalleled service. Communication is at the root of who we are as a species; it is what sets us apart from all other creatures in this world and is the force that carries us from moment to moment.

Our goal is to offer a conference experience that will educate, inspire and enable professional communicators from various industries through an environment of professional networking to benefit both delegates and speakers alike.

We are excited to have you join us and hope you return year after year. Please call 1.855.688.0189 or email us at info@swanseacommunications.com. You can also find out more about us at www.swanseacommunications.com.

SummersDirect and Swansea Communications have joined forces to present the 2014 BC Communications Forum. Through SummersDirect’s past experience in creating relevant and engaging conferences and Swansea Communications’ current involvement in the communications field you’re sure to love the end product; an event with quality speakers, tools and techniques you can take away and use, case studies you can relate to and most of all VALUE. Together we want to build a long-lasting relationship with you!

FORUM SPONSORS The BC chapter of the International Association of Business Communicators (IABC/ BC) is a vibrant community of communications professionals from diverse industries and disciplines. We are the third largest IABC chapter in the world with more than 600 members. We share a passion for our profession, learning, connecting and sharing.

This is where you connect to ideas, job opportunities and people.

Marketwired™ is a social communications leader offering best-in-class news distribution and reporting and state-of-the-art social media monitoring and analytics.

Founded in 1983, Marketwired has always been a company of firsts- first to deliver news releases automatically to registered recipients and first to provide a multi-featured desktop client interface. We put the power of influence to work for our clients— integrating search engine insight and social media intelligence into press release distribution on one convenient social communications platform.

2014 BRITISH COLUMBIA COMMUNICATIONS FORUM • January 27-28, 2014 Presented by Swansea Communications • 1.855.688.0189

2

PROGRAM JAN

27 8:00 AM

Registration January 27

8:45 AM

Welcome & Opening, Remarks From the Chair Wendy Kubota, ABC Conference Chair President, IABC/ BC Chapter

9:00 AM

Communications With a Conscience

Mission-based businesses typically have the blessing of a rich mandate and compelling story, but sometimes the burden of complex content and issues.

What are the advantages and challenges of managing communications for an enterprise with a conscience in the current market and media landscape? How is the work different when a for-profit business is wholly-focused on making a social, environmental and financial impact?

Karen Berkhout

Karen Berkhout is a professional with over 20 years of experience in local, national and international communications and marketing. With a background in sectors that includes financial services, airline, telecom and arts and culture, she has worked both the agency and in-house sides of the ledger. Karen brings expertise in strategic planning, mergers and acquisitions, issues management, leadership and employee communications to business.

10:00 AM

Networking & Refreshments

10:15 AM

Delivering a Community Involvement Program that Engages Employees

We don’t just work in the communities where Nalco Champion operates – we live there too. Learn how Nalco Champion partnered with its employees to support their volunteer and charitable efforts while achieving its community involvement vision. The result was a Gold Quill award-winning program that improved employee morale/ work-life balance, provided opportunities for teambuilding and skill enhancement, and enhanced company reputation/brand awareness with its customer base and local communities.

Renee Hammill Corporate Communications Specialist, Nalco Champion

2014 BRITISH COLUMBIA COMMUNICATIONS FORUM • January 27-28, 2014 www.bccommsforum.ca • 1.855.688.0189

Renee Hammill is a Corporate Communications Specialist at Nalco Champion, an Ecolab Company, where she is responsible for the internal communications function in Canada. She was instrumental in launching the company’s Corporate Community Involvement program in 2012, and continues to manage the program for their 500 Canadian employees. Prior to joining Nalco Champion, Ms. Hammill worked for a PR agency helping clients across all industries in the areas of corporate communications, event management, media relations and issues management. She was a freelance writer for SAIT Polytechnic from 2008 to 2013, and holds a Bachelor of Applied Communications, Public Relations from Mount Royal University.

3

PROGRAM JAN

27 11:15 AM

Bridging Communications and Change Management

Is change management just a nebulous, catch all term that project managers use? As a business communications professional, how can you adopt change management strategies to help with your projects?

In this session, we’ll cover three key topics: understanding the core elements of change management, engaging with stakeholders, and bridging communications with change management. At this session, you’ll learn how to seek buy in from key leaders, and understand who your key stakeholders are. We’ll cover how communications and change management can—and should—work closely together, and what change management elements you can adopt for your projects.

Eric Tung Principal Consultant at Prolepsis Consulting

As a Principal Consultant at Prolepsis Consulting, Eric Tung specializes in developing and delivering enterprise-wide change management programs for people, technology, and process changes. Business transformation projects range from re-organizations to software implementations. Eric’s expertise is working across broad stakeholder groups, from unionized field employees to executives, and mentors senior leaders and manages project members on change management strategies and implementation.

Eric is also a Business Communications Instructor at both the University of British Columbia and Simon Fraser University. On his consulting side, Eric facilitates customized business, proposal, and technical writing workshops for various organizations, including engineering and consulting firms.

12:15 PM

1:30 PM

Networking Lunch Internal Communication That Works

Internal communication can build trust, engage employees, facilitate change and increase productivity and products – if it’s done right. Learn to make your internal communication strategic and how to implement tactics that will bring measurable results. Earn your place at the table with solid, proven results.

Nancy Painter ABC, Principal, Paint A Story Communications

2014 BRITISH COLUMBIA COMMUNICATIONS FORUM • January 27-28, 2014 www.bccommsforum.ca • 1.855.688.0189

Nancy Painter, ABC, is a communication consultant who has earned provincial, national and international communication awards, many of them for internal communication strategies and projects. Originally a journalist, she’s held communication positions in private industry, a crown corporation and health authorities. She is the principal of Paint A Story Communications, as well as the current Vice-president of Professional Standards for the B.C. chapter of the International Association of Business Communicators.

4

PROGRAM JAN

27 2:30 PM

Case Study - Branding From the Inside Out: Aligning employees to deliver a dramatically new brand experience

Aligning employees and communications to deliver a dramatically new brand experience: Aligning an organization to deliver a consistent brand experience is challenging, but when the new brand experience requires an internal culture to transform, adopt a new mindset and change the way it communicates, it takes it to a new level.

Outsidein Communications, a Vancouver-based brand and communications company, partnered with the College and Association of Registered Nurses of Alberta (CARNA), which regulates over 35,000 registered nurses and nurse practitioners, to strategically shift its brand from “autocratic regulator” to a “relational regulator”. This case study looks at how Outsidein worked with CARNA to define its brand and understand what was needed internally to embed “relational” into the culture. It steps you through how it transformed communications, equipped staff to deliver the brand promise of a relational experience to its members and how it established benchmarks to measure progress.

Catherine Ducharme Partner, Outsidein Communications

Catherine is a career communicator with deep experience in corporate, employee and marketing communications including branding strategy.

Prior to co- founding Outsidein Communications in 2007, she spent many years in senior roles in the technology sector. She was also an independent senior consultant advising companies in a variety of sectors. Now a partner of Outsidein, a Vancouverbased brand and communications company, she provides internal and external brand and communication audits and strategies for clients such as WorkSafeBC, College of Registered Nurses in BC, Alberta, Saskatchewan and Manitoba, Digital Payment Technologies, Vancouver Board of Trade, Association of Engineers and Geoscientist of BC. She’s current Vice-President of the International Association of Business Communications, BC Chapter and is an active mentor and speaker.

3:30 PM

Networking & Refreshments

3:45 PM

Turning Peeves Into Positives – Using Social Tactics to Build Your Online Community

For TransLink, the transit authority for Metro Vancouver, social media is a pillar of interaction with the customers it serves. Everyday, customers tell us what they like and don’t like about their transit experience, and we try our best to address their questions and comments. But what do you do with a recurring complaints you receive daily? Simple: you make a campaign around customer concerns while having some fun at the same time. This session will show you how TransLink turned customer pet peeves into an entertaining Facebook battle and provided some education on transit etiquette along the way.

4:45 PM

Robert Willis Communications Advisor, TransLink

Robert Willis is a Communications Advisor for TransLink. He’s responsible for the direction of TransLink’s social media identity and strategy and writes their corporate blog and newsletter. Robert is a recipient of a 2012 International Association of Business Communicators (IABC) Gold Quill Award of Excellence in the Social Media category. He has also won four American Public Transportation Association (APTA) AdWheel awards, including best social media campaign, best blog and best Twitter account.

Closing Remarks

2014 BRITISH COLUMBIA COMMUNICATIONS FORUM • January 27-28, 2014 www.bccommsforum.ca • 1.855.688.0189

5

WORKSHOPS JAN

28 9:00 AM - 12:00 PM

Web Writing With Style

The web has changed everything, including writing. Backlit screens are harder on the eyes than paper. People are starved for time and distractions are but a click away.

Long form doesn’t suit a sound bite universe. The inverted pyramid has been turned on it’s head - on the web you need to get to the point!

At this informative, fun and interactive session you’ll learn: • How to write headlines that drive clicks • How to keep your readers on site • How to craft a reader-centric editorial calendar • The best tricks to keep them on the page and engaged • How to adapt corporate writing to a more casual, web-friendly tone • To avoid repurposing news releases and boilerplate copy • To add eye candy with multimedia • Why deep coverage is best buried in hyperlinks • Why lists make everyone happy • To tell the audience what they want to hear versus what you want to say (while embedding your key messages) • Why long tail content is your secret SEO weapon • How to measure success and adapt your editorial program over time

1:00 PM - 4:00 PM

Doug Lacombe President, Communicatto Inc.

Principal Doug Lacombe was one of the first in Canada to publish a daily newspaper to the web in 1995 (the Saskatoon StarPhoenix). He went on to study web publishing in his University of Saskatchewan MBA program, then went around the world consulting with some of the largest international newspapers on how to publish online. Upon his return to Canada, Doug took on national business marketing for TELUS Mobility, adding mobile/wireless skills to his portfolio. Later he went on to manage western Canada for Canada Newswire. In 2009 Doug founded Communicatto to help Canada’s largest and most prestigious companies excel in digital marketing.

Doug is a senior digital marketing and PR professional with over 24 years experience in media (newspapers), web publishing, software (publishing systems), telecom (wireless data and voice), and newswire services. Doug has a BA in psychology and a MBA from the University of Saskatchewan.

Shut Up and Listen: Engaging Stakeholders During a Crisis Event

Until recently, crisis communication channels generally consisted of unidirectional information delivery via spokesperson, television, radio and bulletin board. The rise of social media provides the organization with a new bidirectional channel of communication: utilizing Twitter, online forums and other social media tools, the organization can disseminate official information to the general public directly and quickly. But organizations can also utilize social media to gather information, either through direct comment by a user or indirectly through monitoring of online forums, discussion groups and other social media sites, to partner with the general public to provide a more effective crisis response.

The challenge for communication professionals is to develop a protocol that provides for sufficient confidence in information delivered through social media channels – information that is relevant, accurate and concise – to allow the communications team to embrace these sources and escape the existing information delivery paradigm.

Join Andrew Stuckey, an experienced Crisis Communications and Media Relations practitioner, in a hands-on workshop that will explore through discussion, case study and group activity how both public- and private-sector communication teams can develop protocols to take advantage of two-way synchronous communication and better engage stakeholders and audiences as the organization effectively resolves a crisis event.

2014 BRITISH COLUMBIA COMMUNICATIONS FORUM • January 27-28, 2014 www.bccommsforum.ca • 1.855.688.0189

Andrew Stuckey is a seasoned Communications and Media Relations professional and the managing partner of StarNorth Communications, a small agency specializing in organizational communication.

Andrew Stuckey Managing Partner, StarNorth Communications

Much of his professional career has been spent in the public sector, working in management capacities within local government, education and tourism earning him letters of commendation and, more importantly, referrals to other organizations when issues management became a paramount concern.

Andrew’s media experience includes ownership and publication of two community newspapers in Southern Alberta (1999 – 2004) and more than 15 years in a senior editorial capacity at weekly and daily newspapers across Canada.

He has also served as a volunteer firefighter, where in addition to regular firefighting duties, he was the Public Affairs Officer.

A former stand-up comic, Andrew brings an entertaining and informative style to his presentations.

6

BRITISH COLUMBIA COMMUNICATIONS

FORUM

January 27-28, 2014

Renaissance Vancouver Harbourside Hotel Vancouver, BC

Package

Early Bird (Before Dec. 31, 2013) Regular

Communications Forum & 2 Workshops

$899

$999

Communications Forum & 1 Workshop

$699

$799

Communications Forum Only

$449

$549

Workshop Only - Morning

$299

$349

Workshop Only - Afternoon

$299

$349

IABC/CPRS Member Communications Forum & 2 Workshops $849

$949

IABC/CPRS Member Communications Forum & 1 Workshop

$649

$749

IABC/CPRS Member Communications Forum

$399

$499

IABC/CPRS Member Workshop - Morning

$249

$299

IABC/CPRS Member Workshop - Afternoon

$249

$299

REGISTER TODAY BCCOMMSFORUM.CA OR 1.855.688.0189

Early Bird Deals are available until December 31, 2013.

2014 BRITISH COLUMBIA COMMUNICATIONS FORUM January 27-28, 2014 Renaissance Vancouver Harbourside Hotel 1133 West Hastings Street 路 Vancouver, British Columbia

REGISTER TODAY email: info@swanseacommunications.com phone: 1.855.688.0189 online: www.bccommsforum.ca

CANCELLATION & REFUND POLICY

VENUE & RESERVATIONS

Substitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 10 days prior to the conference date subject to an administration fee of $200 plus $10 for GST. After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. Swansea Communications reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.

Renaissance Vancouver Harbourside Hotel 1133 West Hastings Street 路 Vancouver, British Columbia Reservations will be made by individual attendees directly by calling Toll Free Room Reservations: 1-800-905-8582. Ask for the best available rate.