Major stakeholders, the leading companies
Major stakeholders The leading companies Companies from various sectors disclose their track record, strategic indicators and brand management. Additionally, theypresent their projects in a detailed analysis of their vision and future. These are the largestcompanies and major stakeholders.
Ecuador is a land of opportunities. Companies are showing positive signs of stability.
A look at companies with impressive business track records, which are examples of innovation, avant-garde companies that succeed in constantly adapting to changes through ideas and appealing proposals. Their secret? They know how to differentiate themselves.
An Insurance company known for its expertise and the backing of its team of professionals.
”
ACE SEGUROS Ensuring progress ACE, an international insurance company, has 60 years of experience in the marketplace. It has grown in the footsteps of its predecessors,
wellbeing, offering them a wide range of products with guaranteed comprehensive advice to reduce exposure to risks.
Great American Insurance Company, Hartford Fire Insurance Company and Cigna Worldwide Insurance Company. The insurance company has been active in Ecuador for a decade, led
Over time, ACE has diversified and developed differentlines of business aimed at small, medium and large enterprises, without neglecting the expansion of offerings for individual and family insurance plans.
by its philosophy of complianceand a culture dedicated to service;and, upon these pillars the company strengthenedits
position
in
the
marketplace. Thus, with a clear business vision and sharp insight into consumer
ACE products stand out above all the rest due to their high level of expertise and the backing of a team of professionals that offers quality service in consultancy regarding different options for partners and customers.
needs, the company´s focus and strategy
center
[pág. 52]
on
its
clients’
Major stakeholders, the leading companies
Established: : December 1, 1999 Head office City: Quito Province: Pichincha Address: Amazonas 3655 y Juan Pablo Sanz. Edf. Antisana, 5to. Piso
General Manager: Edwin Astudillo Contacto: (02) 2920 555 ext. 2418
Offices: Quito, Guayaquil, Cuenca, Ambato, Loja, Machala and Santo Domingo de los Tsáchilas. Jobs created: 204 Gender division: 119 women, 84 men
Sector: INSURANCE INTERNATIONAL BACKING ACE Insurance is part of ACE Limited Holding Company. This global insurance and reinsurance organization serves clients’ needs in more than 170 countries.
ACE is currently the sixth largest company in
This is advantageous in terms of financial strength and in-depth knowledge regarding all industries where customers are involved.
addition to being ranked among the best
the world in multi-line insurance offerings. The best technical results are reported in Ecuador, totaling US$ 27.8 million, in with regards to net premiums offered.
Business Lines P&C – Property and Casualty
P&C Ecuador offers coverage for Property, Construction, General and Environmental Liability; coverage for companies working in the energy sector; professional coverage for directors and managers, professionals, trustees and advisors.
Life
Through its life insurance plan, ACE helps protect clients’ families against unexpected events. Products are developed to provide coverage, in the event of death, for children’s education, food costs, housing and clothing, and debt protection.
A&H – Accident and Health
ACE Seguros develops products and processes aimed at diverse economic groups through the use of various marketing channels. These include coverage for accidental death, dismemberment, disability, travel insurance, serious illness, cancer, hospital expenses for accidents, etc.
PBI – Personal & Business Insurance
Provides special coverage for client needs: car insurance, home insurance, mobile technology coverage and mass private insurance. Adaptable and easily marketed products designed for SMEs are also available.
Marine
Bancassurance
This is an insurance policy against damage to cargo during import, export or distribution in Ecuador, and provides a global network of offices for assistance, indemnities and origin inspections. It has the capacity to assume risks and is capable of providing transparent and flexible assistance.
ACE Seguros sells products through a bank distribution network, thus taking advantage of a bank’s infrastructure and customer base. Itslines of business are specifically marketed through these means and they are easily and simply personalized to adapt to different customer profiles.
Major stakeholders, the leading companies
[pág. 53]
Financial information LIFE
2011 CLAIMS PAID
General insurances
2012
2011
Total
2012
Total
2011
2012
1.350.559,89
6.184.164,70
24.047.860,65
46.870.414,31
25.398.420,54
53.054.579,01
Insurance premium issued
4.251.754,31
27.621.040,20
72.794.760,76
157.976.982,66
77.046.515,07
185.598.022,86
Recovery of reinsurance and coinsuranceassigned
1.194.649,83
2.271.885,98
18.818.582,74
25.932.311,19
20.013.232,57
28.204.197,17
Settlements and indemnities
1.275.677,82
4.303.076,12
9.192.027,69
41.566.709,83
10.467.705,51
45.869.785,95
ACE FINANCIAL INDICATORS
1,40 1,20
1,29
1,22 1,19
1,21
ACE Insurance market
1,00 0,82
0,80
0,64
0,60 0,40
0,17
0,20
0,12
0,05 0,03
0,00 Liquidity
Immediate liquidity
Security
PREMIUMS SOLVENCY MARGIN US$ (millions)
49,91
Net premiums received as of December 31, 2012
139,73
Return for stockholders
Return on assets
Excess / Deficiency
Return on operations
ASSETS SOLVENCY MARGIN US$ (millions)
17,94
13,67
Net worth as of December 31, 2012
189,64
0,027 0,026
Net premiums received as of December 31, 2012 Net worth as of December 31, 2012
31,61
Excess / Deficiency
Source: Ace Seguros
[pรกg. 54]
Major stakeholders, the leading companies
Sector: INSURANCE
Forecast After acquiring the Río Guayas Insurance Company, ACE is currently in a period of great growth. This merger expanded its capacity in terms of geography, products and distribution. ACE, traditionally oriented toward businesses, offers better access and opportunities to small and medium markets, while also offering services to individual consumers. The company has solidly positioned itself in the coastal and highland regions of Ecuador and continues to grow and develop in the new and competitive markets it is facing. As a result of its management and policies, the organization has doubled its number of employees in one year while maintaining a strong internal philosophy, which was used
Achievements and awards
1 High Financial Rating ACE Seguros obtained a “+AAA” rating for financial strength from Bank Watch Ratings, a representative of Fitch Ratings.
2
3
´´Great Place to Work¨ It remains in the top ten best places to work in Ecuador (2nd place in most recent edition GPTW).
as a basis for developing its full business and expansion strategy in economic, social and environmental sectors. In this regard, the company is aware of its responsibility toward the environment where it operates, and thus it has continued to contribute to communities in different ways, such as the expansion of the Faces Foundation in Ecuador, an institution created in 2004 with the aim of improving conditions
Social Responsibility In 2011 and 2012, it published its Sustainability Report, evaluated by GRI (Global Reporting Initiative) with an “A” rating.
for children in at-risk situations. This nonprofit organization works on educational, art, cultural, scholarship and recreational plans. ACE’s commitment to the environment was reinforced through the ACE Green program, launched in 2007. This program focuses on environmental
education
and
awareness
for ACE employees so that processes are performed accordingly.
Major stakeholders, the leading companies
[pág. 55]
We manufacture top quality steel products for construction, providing security while upholding the dream of thousands of Ecuadorians.
”
Excellence in production processes
The best steel in Ecuador The founders decided to create a purely Ecuadorian company, and its name reflects this: ADELCA, which is derived from Aceria del Ecuador C.A. (Ecuadorian Steel Company C.A.) In the beginning, the company’s most important source of publicity was its own clients, due to anexceptional buying experience and of course the characteristics of itsproducts, quality, safety, price and excellent service.
Ecuadorian marketplace as the best steel for construction, and in turn upholdingitscommitment to quality products. From that moment, Adelca’s strategy entered a new phase, rendering better service and coverage through regional warehouses whilelaunchingnew marketing, social and environmental campaigns, forming strategic alliances, and accepting new challenges focused on communities as a cornerstone in its production processes.
Nine years ago, Adelca officially initiated its commercial communication strategy, and in 2004 launched its first massive campaign with the aim of reaffirming its position in the
[pág. 56]
Major stakeholders, the leading companies
Established: 1963 Head office City: Alóag Province: Pichincha Address: Km 1 1/2 Vía Santo Domingo de los Tsáchilas. CEO's: Ing. Carlos Avellán Ing. Felipe Avellán Contact: (02)3968100 E-mail: info@adelca.com 12 Regional offices in: Calderón, Cumbayá, Ambato, Cuenca, Guayaquil, Ibarra, Loja, Machala, Manta, Portoviejo, Quevedo, Santo Domingo. Jobs created: 1346. 1230 men, 116 women Education level of employees: from Bachelor’sto Master’s Degrees
Sector: INDUSTRIAL Adelca has undergone continual growth, in part dueto the quality of its products, innovation, customer service, technology and social responsibility. Its products, in addition to supplying the local market, are also sold in other countries, such as Panama, Colombia, Peru and Chile.
REGIONAL QUITO NORTE. Panamericana Norte Km 14.
Product Lines SEISMORESISTANT RODS FOR CONCRETE
LAMINATED PROFILES
STRANDED WIRE
Angles, Plates, Square Bars. Smooth Round Bars, T bars.
Straight and shaped rods.
Barbed, galvanized, annealed andstranded wires, nails, staples, fencing, cold-drawn rods, beams, joists.
NEW PRODUCTS
Fencing
Barbed Wire
High Carbon Wire for Industrial use
Razor wire
High Carbon Wire for Electric Fences
Major stakeholders, the leading companies
[pรกg. 57]
Production information
QUALITY IS A PART OF ALL OUR PROCESSES Scrap metal is the most recycled material in the world, in addition to being the raw material for steel production. In Ecuador, Acería del Ecuador C.A. recycles more than 350,000tons of scrap metal per year, and its Social Responsibility Program known as “Recyclers Club”, launched in 2009, is one of its pillars.This activity generates direct and indirect employment opportunities, supporting approximately 7,000 Ecuadorian families in relation to initial collection, storage and transportation of scrap metal. One of Adelca’s objectives in creating the Recyclers Club is to promote dignified jobs for the people who have this line of work as their source of income, as well as to incentivize them to standardize their activities through the purchase and sale of scrap metal. Benefits for members of the Recyclers Club include: food, commissary vouchers and fair payment for scrap metal. Another objective is to highlight the recyclers’ contribution to environmental conservation.
Scrap metal recyclers are an essential part of the production process for Adelca, which generates raw materials for the company. Adelca is venturing into the dismantling process of ships, an activity that includes dismantling and reusing certain parts of vessels, and transforming the remaining scrap metal into steel, giving the valuable metal a second life. This type of work began years ago in Guayaquil; however, in March of this yearAdelca formally inaugurated a dock located in the canton of Duran with the entry of the Med Clipper Ship.
[pág. 58]
Major stakeholders, the leading companies
Ecuador’s biggest recycler. A benefit for everyone!
”
Sector: INDUSTRIAL
History
The slightly cursive handwritten typeface was a company hallmark strongly associated with the standards of the time. The color red
Adelca’s image shows constant change in tune with the graphic trends and visual influences of each era. Innovation has always been the main objective of corporate communication.
was chosen for its relation with the very high temperatures that are part of its processes.
Achievements and awards
1
General Rumiñahui Award
The General Rumiñahui Award is granted by the Decentralized Autonomous Government of Pichincha to organizations that have launchedcorporate responsibility and sustainability initiatives as part oftheir operations. Adelca earned the highest recognition and 10 honorable mentions.
2
Battle of Pichincha Grand Cross Medal
During the 190th anniversary of the Battle of Pichincha, ACERÍA DEL ECUADOR, C.A. ADELCA received the “Battle of Pichincha” Grand Cross Medal in recognition of its service, productivity, use of technology, corporate management and social responsibility.
3
Carbon Masters Certificate for Reducing Our Carbon Footprint
In upholding its commitment to the environment and society, Acería del Ecuador C.A. ADELCA submitted its production and marketing processes to a series of rigorous analyses, earning it the “Reducing Our Carbon Footprint” Certificate, issued both nationally and internationally by CARBON MASTERS.
FINANCIAL RESULTS Investment
2011
2012
To maintain seamless communication with
Net Sales
275 907 147,96
329 307 391,25
customers and the general public, ADELCA
VAT sales
32 738 524,35
39 055 019,20
published its financial information for 2011
VAT expenditure
30 501 095,96
25 518 181,21
Income tax due
7 350 867,18
3 519 130,00
Contributions to the community
366 000,000
408 600,00
Major stakeholders, the leading companies
[pág. 59]
and 2012.
Build your world, we will sustain it.
www.adelca.com
" From craftsmen to industrials: Alpina is now a multinational entity operating in five countries.
”
ALPINA “Promotes a healthy lifestyle” Alpina is a multinational company specializing in foods and soft drinks, operating in Colombia, Ecuador, Venezuela, the United States and Peru, and is commercially present in South America, Central America and the Caribbean. The company was founded by two Swiss immigrants who, after a short stay in Ecuador, settled in Colombia in 1905 to develop the production of mature cheeses and dairy products. Since its operations started, Alpina has stood for quality practices, innovation and sustainability. Thanks to this, the companyhas established itself as a major player in the American food industry. Its organized business model has
[pág. 60]
allowed for significant growth. There are six production plants in Colombia: Sopó and Facatativá (Cundinamarca), Chinchiná (Caldas), Entrerríos (Antioquia), Caloto andPopayán (Cauca); there are four storage centers and 12 regional distribution centers. In Ecuador: two production plants, in Machachi and San Gabriel, and four regional distribution centers. In Venezuela: a production plant at Villa del Cura, a storage warehouse and a regional distribution center. In the United States there is a production plant in Batavia (New York) and commercial presence in 13 other cities. Partnerships with local producers are maintained in Peru.
Major stakeholders, the leading companies
Established: 1945 Head office (Colombia) City: Sopó Municipality District: Cundinamarca Address: Km 3 Sopó – Briceño Road
Executive President: Emilio Álvarez (Interim President) Contact: 4238600 Operations: Production plants in Colombia, Ecuador, Venezuela, the United States and Peru. Pobs created: 6.343 jobs created as of 2012 in all countries with operations. Education level of employees: Professional Technician, University and Post Graduate.
Sector: FOOD FOOD AND NUTRITION As the food marketplace leader, Alpina is involved in the development of products with the best nutritional profiles and functional foods in various categories. It has seven primary food categories in which it divides its products: Nutritious Dairy Drinks; Functional Dairy Drinks; Soft drinks and juices; Desserts; Cheeses and Lard; Baby Food; and Milk. Its main challenge is to reach as many consumers as possible, from all socioeconomic levels, with dairy products as an important source of food and nutrition.
Range of products Cheese
Cheese Spreads: Cream Cheese, La Esparcible, SueroCosteño. Grated Cheese: Parmesan, andMixed Italian, Mexican and Swiss. Mature Cheese: Fondue, Blue Cheese, Brie, Camembert, Emmentaler, Gruyere, Manchego, Pecorino, Provolone, Tilsit. Semi mature cheese: Dutch, Dutch Christmas, American Type Molten, Sabana. Fresh cheese and petit Suisse type: Alpinito.
Yogurt and Dairy Drinks
Regeneris is a fermented milk product that contains probiotics and prebiotic fiber to help regulate the digestive system and regenerate the intestinal flora, when combined with a proper diet and regular exercise. Oats, Bon Yurt, FrescoGurt, Kumis, Regeneris Drink and Regeneris with chunks of fruit, Kiosko yogurt drink, Yogurt Light and Yox. Baby Food: Alpinin Cuatroingenio, Fructose Jams, Fruit Jams.
Special Desserts
Desserts: Alpinette, Arequipe, Kiosk caramel, Boggy Gelatin. Cheese: Dutch, Parmesan, Kiosk American, Milk Cream, Kiosk Cheese, Fresh Creamy, Kiosk Fresh, Fresh Kiosk Light, Gouda, Kiosk Herbs, Kiosk Dutch, Kiosk Javoerino, Kiosk Butter, Special Selection, Mozzarella, Mozzarella Light, Mozzarella Pizza, Kiosk Provolone, Requesón, etc.
Brands REGENERIS Two presentations: Regeneris Drink and Regeneris with chunks of fruit. The former is a light-textured semi-skimmed yogurt with fruit jelly, dissolvable poludextrose fiber, and probiotics to help regulate the digestive system and regenerate the intestinal flora. Regeneriswith chunks of fruithelps regulate the digestive system and regenerate the intestinal flora when combined with a proper diet and regular exercise.
BON YURT
ALPININ
This Alpina line of products mixes the nutritive aspect of dairy products with fortifying cereals. Bon Yurt is an exclusive semi-skimmed yogurt to be mixed with a cup of cereal. It comes in different flavors: Chocolate rice; Sugared Flakes; Strawberry; and, traditional peach flavor.
This is a firm and fruity dairy product for children. It contains cuatroingenio, a mixture of nutrients that helps kids grow smart, strong and healthy. It comes in three different flavors: Blackberry, Strawberry and Peach.The health benefits are a result of its contents, high in Iron, Zinc, Folic Acid, Vitamin D and Vitamin B12.
Major stakeholders, the leading companies
[pág. 61]
Financial information
EVOLUTION OF GROSS CORPORATE BUSINESS SALES BY BUSINESS UNIT(IN TONS)
2010
YEAR
-
2,7%
Growth compared to the previous year
Tons
312.855 Tons
321.407 Tons
YEAR
2011
2012
YEAR
13,3%
13,6%
Growth compared to the previous year
364.155 Tons
413.503 Tons
Growth compared to the previous year
Growth compared to the previous year Tons
Tons
Tons
EVOLUTION OF GROSS CORPORATE BUSINESS SALES BY BUSINESS UNIT(IN DOLLARS)
YEAR
TOTAL (Gross sales in thousands US$)
GROWTH (Compared to the previous year)
662.152
COP/US BsF/US
Ac. 2009 Ac. 2009
2.156 2,15
2010
737.960
11,4%
COP/US BsF/US
Ac. 2010 Ac. 2010
1.899 4,30
2011
850.466
15,2%
COP/US BsF/US
Ac. 2011 Ac. 2011
1.854 4,30
2012
935.116
10,0%
COP/US BsF/US
Ac. 2012 Ac. 2012
1.914 4,30
Note: We performed the historical recognition of Colombia including ingredients, United States including Central America and the Caribbean, and Peru including Bolivia.
Source: Annual Alpina Sustainability Report 2012
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Major stakeholders, the leading companies
Sector: FOOD
Forecast Alpina does not only work for its own growth in the industry, but also for growth of the dairy industry and all stakeholders involved in the dairy chain. When it comes to new opportunities, there are no limits. Alpina trusts that its efforts in innovation, sustainability and quality are attractive for different countries. In the market where it operates, Alpina has had the opportunity to expand the range of products. In Colombia there are seven products available, while in other countries there are four or five. This is precisely what opens up great opportunities, as it has been found that the results are better when the products offered are geared toward consumer habits.
Awards
1 Best reputation in Colombia In 2012, Alpina took first place as the most reputed company in Colombia, according to Reptrak’s annual Reputation Institute.
2
3
Portfolio Award Alpina received this award for its management that contributes to economic, social and academic improvement in Colombia.
El Colombiano Awards In 2013, Alpina received this award in the category Economy and Business for its contribution to development in the region and the country.
Each country and its consumers is a distinct world with its own characteristics. Alpina has accurately interpreted local consumers’ needs and expectations to expand its range of products accordingly.
The challenges are set and now is the time to empower sustainability at the center of business operations, innovation and strategic operational planning, as well as at the heart of all processes and projects.
Responsibility and vision
Alpina has met and overcome many challenges and opportunities and will continue to do so, accompanied by the stakeholders that are part of this business
Alpina is a conscious and responsible company, with consideration for the environment, coworkers and the surrounding community.
Major stakeholders, the leading companies
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“Thirty-three years of service and reliability in the national financial system.
”
BANCO BOLIVARIANO Growing by the hand of its clients The port city of Guayaquil saw the birth of a financial institution with social ambitions: Banco Bolivariano was established April 19, 1979 and became operational on March 13,
technological services developed to offer clients rock solid security and better service options to take advantage of the very best the financial system has to offer.
1980. With approximately 50 workers and startup capital of 150 million Sucres,
the
bank
started
its
operations focused on providing financial service to the Ecuadorian community. In October 1991, Banco Bolivariano C.A. and Financiera Guayaquil S.A. merged, thus doubling operational capacity and tripling the institution’s equity.
Banco
Bolivariano
has
continued to evolve every day,
Under this constant work dynamism, the bank has been boosting businesses to strengthen daily activities. As a financial pioneer, the company promoted the use of technology for online and mobile transactions, using practical applications to ensure stability for the user. The company has also created products for migrants, such as the family remittance service, followed up by programs such as ‘Effective Household’ and ‘Remittance Insurance Plan’.
backed by an extensive network of
[pág. 64]
Major stakeholders, the leading companies
Established: August 1979
Head office City: Guayaquil Province: Guayas Address: Junín 200 y Panamá
Contact: (04) 2 305-000 Website: www.bolivariano.com Mobile Site: www.bolivariano.mobi
Service centers throughout the country: 115 offices.
Sector: FINANCIAL Mission. We are a private Ecuadorian organization with
a national scope dedicated to providing financial services that meet the needs of our personal and corporate clients with quality and efficiency. Vision. To uphold Banco Bolivariano as one of Ecuador’s most important financial institutions, maintaining the best possible financial situation and excellence in service of our personnel, with quick answers while creating new tailor-made products for the needs of very client segment.
Business Lines ASSETS
Loans extended to clients for different economic reasons: Vision Household Plan, Vision Car Plan, Vision Educational Plan, CrediRol (payroll loans), consumer credit loans for unforeseen circumstances, and working capital for companies.
LIABILITIES
BANKARD
The product portfolio of Liabilities consists of checking accounts, savings accounts and fixed term deposits, aimed at natural personsand legal entities. Additionally, this includes Veinti4 savings account, Veinti4 checking account, More Account (high return savings account), and Kids and Youth savings accounts.
This division of credit cards has been a Visa International and MasterCard issuer and acquirer since 1980 and 2003, respectively. To strengthen the brand’s growth, Bankard works with various companies to create affinity cards.
24-Hour banking Veinti4 Services
These service channels have been warmly welcomed byclients ofBancoBolivariano, who refer to these channels as an excellent means to manage their finances from wherever they are. This system facilitates our clients’ business and every day activities.
Veinti4 Online and Veinti4fono
Through these channels, created in 2000 and 2001, respectively, clients can perform financial transactions over the Internet or by phone via 1 700 505050. A variety of options are available, allowing clients to check their account, transactions, ask questions and pay for services.
Veinti4efectivo and Veinti4Movil
Veinti4efectivois an intelligent network for making cash withdrawals and asking questions. The concept of mobile banking (Veinti4Movil) was born in 2004, thinking about connectivity as one of presentday society’s most important traits. The Veinti4Movilapplication is available for iPhone, Android, Blackberry, Android Tablets and iPad.
Major stakeholders, the leading companies
[pág. 65]
Financial information
ROE
20,00%
16,86%
15 85% 15,85%
16,00%
4 4,00% 14,00%
16,24% 16 24%
Bank system
17 7,29% 17,29%
12,28% 12,28 8
13 13 3,20% 13,20%
12,00%
12 12 2,20% 20% 12,20%
Bolivariano
11 96% 11 11,96% 9 9,09%
8,00% 4,00%
Free Capital / Equity + Provisions
60,00%
0,00%
Dec-09 Dec D 09
Dec-10 Dec 10 D
Dec-11 Dec 11 D
Dec-12 Dec 12 D
June-13 JJune 1
50,00%
50,33% 0,33%
53,25%
40,00%
52,38% 52 38%
30,00%
Portfolio at Risk / Total Portfolio (Gross)
53,93% 53,84% 53 3,84%
55,68% 50,77% 50 0,77%
59,63%
50,01% 50
3 % 33,79%
20,00%
3,50%
3,12% 2,88%
3,00%
10,00%
2,80%
2,50%
2,29%
0,00%
2,25%
Dec-09
2,00% 1,50%
1,17% 1 17% 1,1 1
1,00%
0,91%
0,85% 0,85%
0,64% 0, , ,64%
0,68% 0, , ,68%
8,00%
0,00%
7,00%
Dec-10
Dec-11
Dec-12
June-13
Dec-11
Dec-12
June-13
Operating Expenses + Prov. (Yearly) / Average Net Assets
0,50% Dec-09
Dec-10
6,93%
6,00%
5,26%
5,00%
6,63%
4,95%
7,00%
5,02%
7,21% 6,47%
4,72%
4,77%
4,00% Available Funds + Investments / Obligations to the Public
60,00%
52,89%
52,10%
48,48%
50,00% 47,09% 4 %
40,00%
45,15% 4
42,15% 4
49,76%
3,00% 2,00% 48,28%
0,00% 41,30% 4 %
39,85% 3
30,00% 20,00% 10,00% 0,00% Dec-09
Dec-10
Dec-11
Dec-12
June-13
Source: Banco Bolivariano, information as of June 2013
[pรกg. 66]
1,00%
Major stakeholders, the leading companies
Dec-09
Dec-10
Dec-11
Dec-12
June-13
Sector: FINANCIAL
Forecast
The financial institution’s credit risk policies have proven to be effective guidelines for business with clients, allowing for a forecast of sustainable growth.
These actions are reflected in the bank’s daily business and its fulfillment of objectives, as a serious and supported institution. Banco Bolivariano intends to make significant investments in personalized customer service, both through (traditional) onsite channels, as well as through electronic channels (self-service). Following a self-service oriented strategy, the
Achievements and awards
1 2012 Environmental Certification The first financial institution to obtain Carbon Neutrality certification, awarded by Earth University to the head office of BancoBolivariano.
2
3
Recognition 2001, 2002 and 2004 Banco Bolivariano obtained the “Bank of the Year” award, granted by the international magazine,Latin Finance.
bank has focused most of its effort on the latter channels. Looking ahead with efficiency and quality The financial institution is always looking for the most efficient strategies to achieve better products and services to clients, based on constant innovation. One of its objectives is to meet the needs of the diverse market of natural persons, and small and medium
‘Great Place to Work’ 2006 and 2008 Named a great place to work in Ecuador, by the Great Place to Work Institute based on evaluations of the working environment.
companies, who want a bank that offers high quality services, the latest technology, precision, flexibility and round-the-clock access to their accounts 365 days per year. Another objective is to continue working to satisfy the needs of companies, which have been the core business from the start of the bank. These actions derive from adequate administration of the institution for over 30 years, and the constant commitment of management and shareholders to its future and to the development of the country in general
Major stakeholders, the leading companies
[pág. 67]
“Belcorp, beauty beyond boundaries.
”
45 years of work around the world Since 1968, Belcorp hasn’t ceased to imagine the future and make it a reality. Today, at the hand of its consultants, coworkers and suppliers, it continues to bet on meeting new goals, because the company is convinced that, where there is a will, there is a way. For over 45 years, Belcorp has shown that the entrepreneurial spirit is its hallmark, allowing the company to become the leading beauty products and personal wellbeing company in Peru. Additionally, it has successful operations in 16 countries. The first steps: Belcorp started as a family business, where commitment, confidence and camaraderie were its main traits, and they still are today. Initially, business was focused on distributing cosmetic
[pág. 68]
products from international brands. However, after six years, the brand Yanbal was launched with the aim of distributing national products. When it was evident that prestige was growing nationally, it was time for the next step: internationalization; first getting its foot in the door in the Colombian market in 1985, where the brand Ebel was created. Three years later, Eduardo Belmont decided to go independent and continue business with his own company: BELCORP. In 1997, Ebel became Ebel International. Subsequently, the brandCyzone – first named Cyber zone – was launched, and finally in 2003, Ésika.
Major stakeholders, the leading companies
Established: June 2003 (Ecuador) Head office City: Quito Province: Pichincha Address: Amazonas N3729 y UNP
General Manager: Rodrigo Contreras Contact: (02) 2272089 Email: rcontreras@belcorp.biz
Branch Office: Quito Jobs created: 288 Distribution: 49 men, 239 women. Education level of employees: Professional Technician, University and Post Graduate.
Sector: BEAUTY STRENGTHENING AND GROWTH What is the key to Belcorp’s success? This company stands out for its business model based on direct sales, allowing consultants to establish a close relation with consumers in order to offer them a myriad of beauty opportunities, accompanied by personalized advice. Of course, product innovation has also been essential. Thus, the company has a vice-presidency dedicated exclusively to innovation, allowing the company to be on the leading edge of industrial processes and the creation of new products.
Three successful brands L`BEL
This brand is dedicated to skincare. Its primary concern is based on constant research and innovation to offer every woman the possibility of having ageless skin, at any age.
ÉSIKA
Ésika specializes in beauty and offers the most comprehensive variety of fragrances, makeup and practical solutions that care for the entire family at affordable prices.
CYZONE
Cyzone has conquered young people, offering them all they need to create their own style: from makeup and fragrances, to clothing and accessories. Cyzone is the most comprehensive line of fashion products for adolescents.
Major stakeholders, the leading companies
[pág. 69]
Financial information
RESULTS ECUADOR 2012
CONSULTANTS
75.000
Double digit % Operating Income
+4.2%vsAA
121.73 US$MM ventas
+13% vs AA
SALES INCREASE (compared to the previous year) VS. 2012
vs 2010 27%
vs 2009 40%
vs 2011 16%
+32%
121,73 US$MM
107,49
85.34 53.12
2009
2011
2010
2012
INCREASE IN CONSULTANTS
25
36
60
65
75
+15% +8%
+67% +44%
THOUSANDS
+25%
2008
2009
2010
2011
2012
Source: BELCORP
[pรกg. 70]
Major stakeholders, the leading companies
Sector: BEAUTY
Forecast ‘Be Latin America’s #1 company: that is the aim of Belcorp’s strategies,’ declares Rodrigo Contreras (photo), General Manager of Belcorp Ecuador. Today, the company operates in 16 countries, with sales amounting to US$ 2 billion, and it is the market leader in five countries: Chile, Colombia, Venezuela, Mexico and El Salvador. In 2010, the company entered the Brazilian market, the largest market in Latin America. “Women are strong, women can keep an entire family functioning.” This can be heard on a daily basis, and Belcorp firmly believes it is true. The company has witnessed thousands of stories of women transforming their lives after becoming Consultants, thus strengthening their financial stability and professional growth.
Achievements and awards
1 Great Place to Work Thanks to its female development programs and the promotion of a “culture of inclusion”, the company comes under the category “Great Place to Work”.
2
3
A permanent success Belcorp is committed to empowering women and promotes a variety of initiatives for development and wellbeing.
A successful model, with enterprising people Belcorp has distinguished itself in the beauty industry for its successful business model based on direct sales through consultants. This model has been used ever since the company’s establishment in 1967. In its first year, it invoiced one million dollars. Following this initial success, the company achieved no less than US$ 100 million in 1994 and ten
Great Company Third place in the ranking of greatest cosmetics companies in Latin America, according to Euromonitor International 2011.
years later,it invoiced US$ 540 million, after entering the United States market. A few years later, in 2007, the company reached one billion dollars, including 552,000 consultants in 14 countries. All Belcorp employees unite behind one single objective: To be the leading company that brings women closer to their ideal of beauty and self-fulfillment.
Major stakeholders, the leading companies
[pág. 71]
“Quality is not in manmade things, but in the men and women who make those things
”
Strategy and leadership Corporación
Ecuatoriana
de
Aluminio S.A. CEDAL (Ecuadorian
pedestrian bridges, seating, and specialized structure, among others.
Aluminum Corporation CEDAL) was established in 1974. This Ecuadorian company aims to produce and market aluminum extrusions for the
national
and
international
market. Production started in 1976, focusing on the local marketplace, providing aluminum extrusions for architectural use.
As a result of the perseverance of its founders and personnel, a new course was taken in 1979, which added to the company’s trajectory and expansion, thus providing quality products to the Colombian market through its affiliate, C.I. VITRAL, with its own distribution centers in Bogota and Cali.
introduced
and
structural
aluminum
allowing
for
aluminum
commercialized
the
use
in
profiles,
expansion
of
construction
market segments, becoming the substitute for iron in applications, such as: stadium roofs, visors,
[pág. 72]
Head office City: Quito Province: Pichincha Address: Av. de la Prensa N51-270 y Florida.
Executive President: Bernardo Gómez Contact: (593) 243 2521 Email: bgomez@corpesa.com
Subsequently, with the incorporation of new extrusion techniques, it
Established: April 8, 1974
In 2006, CEDAL diversified its products range, adding to its offer of aluminum profiles, marketing float glass, “Alumax” aluminum sheeting, “Vitralbond” aluminum composite panels, “Climaflex” climate control elements, automatic doors and more.
Major stakeholders, the leading companies
Branch offices throughout the country: Administrative offices in Quito, Durán and an industrial plant in Latacunga. The company has 57 distributors and 74 points of sales in Ecuador. Jobs created: 364. Gender division: 20 women, 344 men.
Sector: INDUSTRIAL CEDAL is widely recognized both nationally and internationally for the quality of its products and for its reliability and integrity. Day after day, the company contributes to the development of the industry in Ecuador, creating direct and indirect jobs, as well as new sources of employment.
Product Lines Aluminum profiles
CEDAL produces aluminum profiles for architectural and structural use. It offers a wide range of profiles and window frames, satisfying the needs of construction, decoration and industrial markets, with profiles for doors, windows, screens, billboards, and false fronts, etc.
Aluminum composite panels
Windowpanes
CEDAL specializes in importing windowpanes to Ecuador. Thanks to its market experience, through a network of distributors, the company covers all float glass needs, providing quality products in a wide variety of colors and sizes.
VITRALBOND aluminum composite panels consist of two aluminum metal layers, united by a core of thermoplastic polythene resins of varying thickness, used as an architectural and decorative element to coverwalls, facades, doors and interior dividers.
Their work Business Integration
In 1992, the “Corporación Empresarial S.A.” (Corpesa Business Corporation S.A.) group was established, a holding company that includes: CEDAL, an aluminum profiles producer and distributor; ESTRUSA,a leader in the production and installation of aluminum and glass carpentry products; and, VITRAL C.I., distributor of aluminum profiles, accessories and window systems in Colombia.
Design and Engineering
ESTRUSA, a leading company in Ecuador in the production and installation of window systems and aluminum and glass structures, was established in 1986. It is actively involved in the construction industry, offering products and services that integrate engineering and design solutions.
Versatility
VITRAL C.I., distributor of aluminum profiles in Colombia, has three dedicated distribution and training centers in Bogotá and Cali, and distribution centers around the country. In 2006, the company started an innovation program for new high performance window systems, which has expanded coverage and the use of aluminum profiles in the Colombian market.
Major stakeholders, the leading companies
[pág. 73]
Financial information
GENERAL ACCOUNTS STRUCTURE (US$ THOUSANDS)
NET SALES INCREASE (US$ THOUSANDS) 17%
60.000
56.550
42.243
48.199
14%
50.000 40.000 30.000 TOTAL ASSETS
20.000
TOTAL LIABILITIES
10.000
2010
2011
-
2012
TOTAL ASSETS (US$ THOUSANDS)
TOTAL EQUITY
2010
2011
2012
TOTAL LIABILITIES (US$ THOUSANDS)
2012
50.507
21.683
2012
2011
46.603
23.687
2011
2010
42.113
21.413
2010
TM PROFILES PRODUCTION (US$ THOUSANDS)
EQUITY (US$ THOUSANDS)
12.200
6.200 22.916
4.200
11%
10.299
8.200 2011
10%
10.200
9.335
20.699
8.385
2010
2.200 200 2012
28.824
was launched, which consists of collecting and 2011 2012 reusing scrap aluminum generated by clients during their processes, through an inverted logistics system, thus contributing to the environment and creating the opportunity to generate new market niches.
2010
INDICATORS
52% 50% 48% 46% 44% 42% 40% 38%
2,50 2,00 Social
Responsibility
1,50 Committed
to environmental care, Cedal
development criteria in 1,00 integrates sustainable Debts processes. The company 0,50 all its production Solvency 2010
2011
2012
-
Leverage
Source: Audited Statements
[pรกg. 74]
Major stakeholders, the leading companies
Sector: INDUSTRIAL
Forecast CEDAL, committed to and involved in the growth and sustainability of an important sector of the Ecuadorian economy, has sought to diversify the use and application of aluminum profiles in other market segments or niches, through the design and production of new products for industrial, hospital, real estate and transport applications. One of the short-term objectives is to create the CEDAL school, backed by public and/ or private institutions in Ecuador, with the aim of professionalizing aluminum and glass carpentry through proper use of machinery, improvements to assembly techniques,and installation of CEDAL window systems. For 2013, the program “Recycle with CEDAL”
Achievements and awards
1
2
3
Environmental License
Business Certification
Research and Development
In 2010, the Ministry of the Environment granted Environmental License No. 235 toCEDAL’s industrial plant, located in Latacunga.
ISO 9001:2008 Quality Management Certification. The company is also in the process of obtaining ISO 14001 and OHSAS 18001certification.
The Corpesa Group has an R&D department, providing technical innovation and added value to market needs.
was launched, which consists of collecting and reusing scrap aluminum generated by clients during their processes, through an inverted logistics system, thus contributing to the environment and creating the opportunity to generate new market niches.
Social Responsibility Committed to environmental care, Cedal integrates sustainable development criteria in all its production processes. The company
contributes to the development of the community and the country, participating in cultural, educational and sports activities with the Municipality of Latacunga, providing economic support to institutions that provide prevention, education, health care and hospital services to citizens with scarce resources, such as the Ecuadorian Red Cross, the Ecuadorian Society for the Battle Against Cancer: “Solca”, the Municipal Patronage of Latacunga, the “El Triángulo” Foundation, and more.
Major stakeholders, the leading companies
[pág. 75]
“Ensuring Ecuadorian families’ dreams has been its most important commitment.
”
Innovation and progress Chaide was created in 1975 by a
the company has entered the minds
great businessman and visionary, Mr.
of consumers, becoming an ally of
Jorge Stisin. The initial years were
sleep for Ecuadorians.
dedicated to making household furniture.
However,
spring
and
foam mattresses is the line where Chaide found true business success. Throughout its history, the company confronted great challenges until becoming the point of reference for mattresses in Ecuador. At the end of the 1980s, after the
Established: December 18, 1975 Head office
Through research and investment in development, state of the art technology materials have been
City: Quito Province: Pichincha Address: Av. Los Shyris Km. 4, Vía Sangolquí-Amaguaña.
introduced,such as Memory Foam, Latex, gel sheetsand fabrics with
General Manager: Carmen B. de Stisin
smart thread, as well as special
Contact: (02) 398 9100
procedures, such as Thermocool,
Email: servicioalcliente@chaideychaide.com
mite
repellant,
bamboo,
silver
ions, ecofair, etc., new types of
reins of the company and adopted a
mattresses, and other materials used
Offices: 1,000 points of sale nationwide and chain stores in the main shopping centers in Quito and Guayaquil.
new management model with great
to produce top quality products.
Jobs created: : 450
passing of her husband, Carmen Barriga de Stisin, took hold of the
pocket spring mattresses,NON FLIP
results. Part of the new corporate path was constant innovation, as a distinctive trait of Chaide throughout its history. With this brand strategy,
[pág. 76]
Major stakeholders, the leading companies
Distribution of employees, according to gender: Administration: Women (F), 48% Men (M) 52%; Production: F 6%, M 94%.
Sector: INDUSTRIAL
Brand evolution Being a point of referencein the Ecuadorian market has motivated Chaide to implement continuous improvement processes and increasingly challenging goals: For more than 20 years, the company has been identified by the CHAIDE AND CHAIDE image and slogan: “The Mattress of your Dreams”; however, with time, growth and an increasingly large range of products, it became necessary to broaden the vision to include all categories of products in the sleep industry. Thus, the company changed its business vision at the beginning of this year to: CHAIDE “Dream of a better world”. The change in the company’s slogan and logo illustrates this dynamic of constant innovation. The new corporate brand evokes concepts related to dreams, reinforcing its positioning and scope in all categories of products related to sleep. A simple and modern brand image prepares Chaide to take on present and future challenges.
of three elements in the logo: the isotype, business name and slogan. With these renewed elements, the brand is expressing: rest, quality, cutting-edge technology, wellbeing, experience and new sensations. Chaide’s growth has been dazzling: it has two industrial plants, located in Quito and Guayaquil, its own chain stores, more than 1,000 points of sale in Ecuador, and a permanent renewalplan.
This evolution is reflected in the change
Product Lines Mattresses
Chaide has experience in mattress production and marketing. It has two product lines: Restonic and Chaide. Since 1992, it holds the Restonic Mattress Corporation License, which is the leading organization in mattress production technology.
Pillows
Accessories
Chaide offers pillows made with state of the art materials, such as memory foamor latex, and fabric made with natural fibers, contributing to a restoring rest.
Chaide produces and commercializes a wide range of accessories and furniture for sleeping, such as: mattress covers, sheets, frames and pullout beds.
Major stakeholders, the leading companies
[pág. 77]
DINÁMICA DE CONSTRUCCIÓN S.A. ‘Projecting the future’ Urban development and state of the
with its clients and constant search
art architectural plans were the pillars
for stability has proven to be a safe
for “Dinámica de Construcción S.A.”
investment over time.
to consolidate its business in 2009. Ever
since,
the
company
has
positioned itself as a sound company
Head office
In order to meet these guidelines, the company bases its work on
in the country’s real estate market,
using advanced technology with
managing a line of the strictest
internal and external process control.
compliance
Company
standards
in
all
its
Established: May 13, 2009
employees
believe
in
City: Quito Province: Pichincha Address: Av. De los Shyris N33-134 y República del Salvador. Edificio “El Libertador”, Piso 11
housing projects, which are also
innovation and creativity to capture
General Manager: Viviana Herdoíza Dávila
focused on open spaces, intense
unique spaces that harmonize a
Contact: 382-4651 o 382-4652
designs and minimalist tones.
familiar atmosphere and provide
Email: ventas@dinamica.com.ec
The
business
strengthening
of
“Dinámica de Construcción S.A.”
sustainable serenity.
Jobs created: 300
The company is backed by its team of
Gender distribution in administration:
implementing functional projects, a
professionals, made up of technicians
70% Women and 30% Men.
formula that fits with the company’s
specialized in various construction
professional track record as builders.
fields.
has been the result of developing and
Additionally, the close relationship
[pág. 78]
Major stakeholders, the leading companies
Education level of employees: Higher Education.
Sector: REAL ESTATE
Forecast “Dinámica de Construcción S.A.” sees the future as an opportunity to continue growing, through the development of projects that add to the beauty of cityscapes, with elegant and modern buildings. Over the course of the last four years of work, the company has established a proper commercial strategy, as evidenced by a 30% increase in sales, illustrated in the profile established of the organization, and meeting the needs of its primary stakeholders. The “DINÁMICA DE CONSTRUCCIÓN S.A.” brand is positioning itself every day through design and execution of its real estate projects, with highly competitive advantages for the market.
business offering and allow it to manage important projects in Quito. Mission: To deliver real estate that implements advanced technology, coupled with internal and external process controls that ensure the client’s investment over time.
The company’s daily work and the contribution of its employees are embodied in the corporate philosophy, which consists of its corporate values, mission and vision. Strength, innovation, support and responsibility are the four central pillars that back the company’s
Vision: To be an entrepreneurial company at the forefront of the Ecuadorian real estate market, with professional prestige for the client, complying with the highest quality standards while providing distinctive service.
Urban development projects LIVORNO
The Best Location, the Highest Added Value: Built with a modern
design in the urban center of Quito, “ La Carolina” District. The project started in 2009, with an execution time of 12 months. The building achieved record sales prior to delivery.
KORONI
LUXXO
Functionality and Elegance:
Started in 2010, with an execution time of 12 months. With its architectural details and excellent location in the “Bellavista” district, this project was an important milestone for acceptance in the marketplace. 150 workers were involved in the project.
Space
Reinvents
Itself:
Construction was executed in 15 months, with final delivery in June 2013, requiring fulltime work of 220 direct and indirect workers. It is superbly located and has a functional design.
Major stakeholders, the leading companies
[pág. 79]
“Four decades of growth and experience to back their business in the palm sector.
”
EPACEM ‘Perfectly Well Made’ Forty years ago (1973), a group of
strategic partner for more than 700
planters from what is currently the
small and medium suppliers.
Established: 1973
province of Santo Domingo de los Tsáchiles established an Ecuadorian
At the beginning of the new century,
company through their vision and
new proposals reached the company
strength. Operations started with an
along with a new administration.
extraction plant to process the fruit
Under this new direction, plant
of their plantations. After continued
capacity
efforts, EPACEM became a refinery
refinery, fractioning and packing
and processing plant to produce
lines came the production of soap
Executive President: Juan Salgado
edible products for local market in
and specialty lards for human and
Contact: (02) 256-8800
1984.
animal consumption. Added to these
Email: info@epacem.com.ec
was
increased:
with
Head office City: Quito Province: Pichincha Address: Av. Colón #1468 y Av. 9 de Octubre, Edif. Solamar
changes is the acquisition of PALMAR The business consistency and strength
DEL RÍO, a property covering 11,000
of those who make up Epacem has
hectares.
Branch offices in the country: 3
reflected in the development of their
Thus, the company started to find
own palm crops after acquiring 1,500
its way internationally, and today it
Jobs created: 1 126, Indirect jobs created: approximately 5,000 families.
hectares in western Ecuador in 1998.
exports products to various countries,
Ever since, the company has grown
such as Colombia, Peru, Mexico,
along with its farmers, becoming a
Germany and others.
resulted in new processes, which was
[pág. 80]
Major stakeholders, the leading companies
Sector: INDUSTRIAL INNOVATION AND RESEARCH EPACEM has fields where genetic research is performed on oil palm treesthat cross Ecuadorian species with others, with the aim of producing hybrid species with unique traits. The company has positioned the country at the center of worldwide attention in the field of oil palms as a result of research and international business agreements geared toward improving cross breeding and development of new varieties.
Product Lines Crude palm oil
Production started at the same time as the creation of the company, with extraction mills that eventually became modern extractors. Approximately 1,000 people are working in the extraction process and the industry uses the raw materials to develop products.
SUPER, edible vegetable oil
The preparation of edible vegetable oil started in 1984 with the foundation of a refinery and processing plant for edible products. Epacem produces healthy edible oils, such as: 0% trans fats, 0% cholesterol, 100% vegetal, and provitamin A, among others.
Agricultural products and palm preforms
New commercial genetics for developing oil palm plantations through the sale of oil palm seeds, seedlings, plants and pollen. Palm preforms include oils, lards, soap, cosmetic products, candles and more.
The development of ‘Super’ The 1980s
Along with the first food products, the first version of the ‘Super’ logo was created. Subsequently, this brand name was adapted to the presentation of the oil in a bag, clearly showing the type of product, meaning the word oil, as a more prominent part of the image, as well as adding a palm tree.
The 1990s
2000: A new image
In the 90s the brand took a new turn with a concept more suited for its time, which also better stressed the brand name. The generic reference to oil was substituted by the brand name ‘Super’ as the center of attention. The concept of palm trees was stressed, becoming the most important graphic element.
In the new millennium, the brand is once again refreshed, with a friendly and more entertaining logo. Typography is used that more closelyreflects the brand. A better balance between the logo’s elements is achieved, increasing the stress on the brand, with the palms becoming an accessory element.
Major stakeholders, the leading companies
[pág. 81]
Financial information
EPACEM SALES 2012
51%
49%
NATIONAL
EXPORT
SALES 2012 NATIONAL
51%
EXPORT
49%
EPACEM 2012 (thousands US$)
2012
Thousands US$
17.225
EQUITY
ASSETS
$ 65.425
65.425
ASSETS
LIABILITIES
$ 48.200 48.200
LIABILITIES
EQUITY
$ 17.225
DESTINATIONS AND CLIENTS
2012
#
STORES
708
EXPORT DESTINATIONS
708
15
15 LOCAL CLIENTS
EXPORT DESTINATIONS
Source: EPACEM
[pรกg. 82]
Major stakeholders, the leading companies
Sector: INDUSTRIAL
Forecast The organization’s future plans includecontinuing to work on the genetic research and improvement of new species of Ecuadorian-African palm hybrids to provide seeds for oil palm cultivation that could yield higher returns and better profits. Another short-term goal is to continue increasing oil palm cultivation on its own land. Epacem is developing 4,000 extra hectares of palms on previously cultivated land, and has isolated 1,500 hectares as a natural reserve.
Future plans include: • Securing access of its products on the national market, and thus it is making important technological investments to
Achievements and awards
1 ISO Certification The companies has ISO 9001:2008 certification for its Quality System
2
3
Inclusive Business Epacem has been recognized by BID, SNV and FOMIN for performing inclusive business.
Effective Production Epacem extracts Ecuadorian palm oil containing high levels of oleic fatty acids, which are the most recommended for human consumption.
present the best alternatives for clients.
processes, with the ambition of achieving
• Expanding the range of products according to client and consumer needs.
“zero emissions”, thereby contributing to environmental protection.
• Horizontal growth to serve new tendencies in the development and use of green energy and biofuels. • Continued incorporation of a clean production policy in all production
Major stakeholders, the leading companies
[pág. 83]
“The best steel materials for the industry and construction.
”
FERRO TORRE S.A. Sustainable and innovative work On June 2, 1972, Antonio Ferro Torre, along with a group of Chilean investors, simultaneously founded three companies: Ipac, a profiles processing plant; Cimpac, a distributor of these products in the coastal regionñ and, FERRO TORRE S.A., for marketing and distributing the products and materials produced by Ipac in the Highlands. Antonio is part of this capital group, and over time he reached a 40% share, thus becoming Chairman of the Executive Board.
years after its foundation, Ferro Torre
As years went by, Antonio Ferro independently started exporting other steel products and materials, including plates, corrugated rods, and beams, among other lines. 20
large player in standard and folded
[pág. 84]
Established: Junio 2, 1972
sold his shares to take the business in a new direction.
Head Office
At the beginning of 2000, Antonio’s son took rein of operations. During these 13 years of fresh ideas, the company
has
succeeded
with
great vigor and a strong ability to work, consolidating industrial development in accordance with ISO 9001:2008, making it a leader in the composition and production of structural piping;as well as a profiles; and, a reliable supplier of steel materials and products for the industry and construction.
Major stakeholders, the leading companies
City: Quito Province: Pichincha Address: Av. Eloy Alfaro N58-09 y Leonardo Murialdo. Plant City: Guayaquil Province: Guayas Address: Km. 14.5 Vía a Daule s/n Telephone: (593-4) 501-2057 Email: infogye@ferrotorre.com General Manager: Sebastian Ferro Contact: 240-4101
Sector: INDUSTRIAL PRODUCTION AND OPERATIONAL WORK The FERRO TORRE S.A. plant is located at Km. 14.5 along Vía aDaule from the city of Guayaquil. This site is concentrates production and operations. A Regional Manager and an Operations Manager oversee the factory. It covers approximately 15,000 m2, operated through two 2,500-m2 plants. The factory also has surrounding warehouses, adding another 5,000 m2. The office and service areas for personnelcover approximately 1,000 m2.
Product Lines Steel and construction materials
Ferro Torre S.A. currently produces and sells steel materials for construction. The company is primarily focused on structural piping products, profiles, and flat products, such as slabs, plates and strips.
Tailor-made work
The company can also produce customsized productsto meet customers’ needs, satisfying the different jobs and projects that exist in the country.
Product diversity
At the plant, located at located at Km. 14.5 along Vía a Daule from the city of Guayaquil, the following structural materials are produced from crude materials with an A-36, A572-GR50 quality rating or equivalent: profiling, piping, benders, cutters and more.
Brands Pipes
Piping: FMS-127 pipe bender, producing sizes from 2” and greater, including production of 150 mm and 200 mm square, rectangular and round shaped pipes, which is the most expansive equipment available in the country today.
Profiles
Cutting
Folders: two machines, one 550 ton mechanical CINCINNATI, the other a 750 ton hydraulic PACIFIC, allowing for special profiles processing up to 12 mm and 6 meters long. Profilers: three YODER machines, providing profiles with clean-cuts andno burrs.
Cutters / Pantograph: the company has two cutters: a PACIFIC and a NIAGARA, which can cut 6m strips of up to 12mm thick. Additionally, the company has a pantograph with a 13,000 x 2,500 mm table for heated cuts up to 100 mm. Polisher: a 1,500 mm wide DAISA polisher is an essential accessory to these machines, which can polish products up to 12mm thick.
Major stakeholders, the leading companies
[pág. 85]
Financial information
EVOLUTION OF GROSS SALES (IN TONS)
YEAR
2010
Growth compared to the previous year
-
14 244 TON
Tons
YEAR
YEAR
2011
Growth compared to he previous year
79%
40%
25 513 TONS
35 892 TONS
Tons
2012
Growth compared to the previous year Tons
EVOLUTION OF GROSS SALES (IN DOLLARS)
YEAR
TOTAL (Gross Sales in Thousands US$)
GROWTH (Compared to the Previous Year)
2010
$ 13'737,496
-
2011
$ 20'383,500
79%
2012
$ 33'396,392
40%
Source: Ferro Torre S.A.
[pรกg. 86]
Major stakeholders, the leading companies
Sector: INDUSTRIAL
Forecast The country has recently experienced strong investments in construction. A number of projects, both public and private, are being built using steel. In accordance with the country’s expansion in recent years, FERRO TORRE S.A. has participated in different ways in retail oriented projects, the industry and other basic infrastructure. FERRO TORRE S.A. is focused on providing quality products for all projects and jobs where it is involved. In order to reach this goal, it has the high-end piping section, where the largest pipes available on the Ecuadorian market are produced.
Achievements and awards
1 Certifications FERRO TORRE S.A. produces and sells steel products for industry and construction, strictly adhering to quality and environment standards.
2
3
Portfolio Award FERRO TORRE S.A. obtained ISO 9001:2008 certificationin 2012. The company works in compliance with Ecuadorian INEN standards.
AA Ranking The company is currently an active participant on the Stock Market, certified by PACIFIC CREDIT RATING with a “AA-“ ranking.
The company is currently exploring niche markets in order to further improve its position in the Ecuadorian market. Along with the company’s growth in recent years, FERRO TORRE S.A. is expectingto grow by 37% in 2013.
Major stakeholders, the leading companies
[pág. 87]
GM OBB del Ecuador is the first and largest assembly plant in the country.
” GM OBB DEL ECUADOR Ecuadorian hands making a great country The story goes back to Ómnibus BB
Forsa, Trooper, Vitara, Luv, Aveo
Transportes (OBB), an Ecuadorian
and Sail among the most prominent
automobile
brands. Today, GM OBB del Ecuador
assembly
plant
established in 1975 by BelaBotar, a young Hungarian immigrant in Ecuador, who through his vision revolutionized
the
Ecuadorian
Established: 1975
assembles, sells and exports high
Head office address
quality Chevrolet cars, vans, all
Avenida Galo Plaza Lasso OE1-34 y Enrique Guerrero Portilla. City: Quito Province: Pichincha
terrain vehicles and trucks.
automobile industry. GM OBB del Ecuador has the largest BelaBotar’s dream started in the
automobile assembly plant in the
Kennedy district, in front of the
country as the result of the work of
Aeronautical Technical High School
its employees, suppliers and dealers.
in Quito; in a small workshop
More than 80% of Chevrolet vehicles
where he worked under the name of
“ProveedoraAutomotriz”,
the
parent company to Ómnibus BB. It was here that the first bus prototypes
sold on the local market have been assembled by Ecuadorian hands at GM OBB, which give life to products
were made. In 1981, with General
of great national added value that
Motors becoming a shareholder,
are the dreams of thousands of
the company started assembling
people.
emblematic vehicles, such as: Blazer,
[pág. 88]
Major stakeholders, the leading companies
Executive President: Fernando Agudelo Contact: (02) 2977 700 Website: www.gmobb.ec Assembly Plant includes: Assembly Plant, Polymers Plant, Experimental Engineering, green areas and offices. Chevrolet Parts Center: Located in Valle de los Chillos. Business chain includes: Network of Chevrolet Dealers and Auto Parts Suppliers.
Sector: AUTOMOTIVE GM OBB promotes industrial development and generates an important production chain involving more than 4,600 people in auto part suppliers; more than 3,700 employees in indirect supply and service; more than 3,600 employees in the Chevrolet Dealers Network; and, more than 1,400 employees in GM OBB del Ecuador. A vehicle assembled in the country is the result of direct and indirect work of 14,000 men and women, generating progress, competiveness and jobs.
Product Lines Vehicles: Passenger and Commercial
Vehicles are destined for all segments and needs. Currently, the Chevrolet D-Max Series, Vitara Series, as well as Chevrolet Aveo and Chevrolet Sail Series are assembled in Ecuador. The vehicles are destined for all segments and needs.
Chevystar
Parts
This is a trademark service of the brand, offering driver safety and comfort. The added value includes: vehicle recovery, hands-free communication with Bluetooth, online visualization of the vehicle, remote door opening, roadside assistance, and more. The product is exported to Colombia, Peru, Venezuela and Mexico.
GM OBB has the largest Auto Parts Distribution Center in Ecuador, which has become a model of GM South America for its efficiency and processes. It handles delivery times between 24 and 48 hours from receipt of the order. 2,500 orders are dispatched every day, with 100% accuracy.
Brand Campaign GM OBB del Ecuador, Ecuadorian Hands Forging a Great Country Chevrolet carries out innumerable national campaigns that contribute to its positioning as the preferred brand for Ecuadorians. In 2012, GM OBB del Ecuador, due to the importance and pride it represents for the country, presented its first brand communications campaign, known as “GM OBB del Ecuador, Ecuadorian Hands Forging a Great Country”, with the aim of introducing the great company behind the
brand Chevrolet to the public. The campaign included the use of Information and Communication Technology; new applications and content on its social networks (Facebook and Twitter); and, a novel BTL strategy that included presence in malls and a public roadway strategy. The campaign also included a Customer Relationship Management strategy, with the delivery of customized parts and a creative media campaign where thousands of Ecuadoriansthat make up GM OBB del Ecuador were highlighted.
Major stakeholders, the leading companies
[pág. 89]
Indicators PRODUCTIVITY (HPV – Hours per Vehicle)
2005
2006
2007
2008
2009
2010
2011
2012
41.80
42.30
40.00
43.59
44.34
45.70
45.90
50.20
53.20
59.44
60.00
2013
CSI SALES AND AFTERMARKET (CSI – Customer Satisfaction Index) CSI (Top Box) Sales 12 M Warranty Service Satisfaction
2013
85,5%
2012
82,3%
2011
77,8%
HISTORICAL RECORD
CSI (Top Box) Sales 12 M Purchase and Delivery Satisfaction 74,6%
2013
67,5%
2012
59,5%
2011
GM-OBB INVESTMENTS
1143 1322
1193 556
Head count production Production (JPD) Installed capacity (JPD)
2001
2000
2002
2003
2004
2005
2006
2007
2008
2009
OBB INVESTMENT IN SUPPLIER TOOLING
6,00
4,18
4,00
3,05
3,00 2,00
-
1,29 0,05 2007
0,48
2008
2009
2012
2013
5,87
$ MILLION DOLLARS
0,58
2011
VEHICLE SALES VOLUMES
5,00
1,00
2010
2013
* 50.000
2012
55.000
Units
2011
59.000
Units
0,11 2010
2011
2012
2013
2014
Source: GM-OBB
[pág. 90]
Major stakeholders, the leading companies
* Estimated units
Sector: AUTOMOTIVE
Added value and investment GM OBB has a permanent investment policy in line with its commitment to its employees, suppliers, clients, and the industry. In 2013, the expansion and modernization project at the New Paint Plant was successfully carried out with an investment of US$23 million, adding to the total of US$ 70 million invested over the last three years to incorporate new technology, updates to facilities and launching new products. GM OBB del Ecuador is committed to the country. Together with local car parts manufacturers and international investors, the company promotes the development and production of more Ecuadorian parts, which are used in vehicle assembly. The company contributes to the development of its service
Achievements and awards
2
1
3
Culture of Quality
Productivity
Social Responsibility
Certification as the first General Motors (GM) CKD Plant to be granted the title “Quality Made Level III”, the highest GM quality rating in the world.
Plant with the best productivity and expense indicators per unit of GM South America, thanks to its fully dedicated employees and track record.
One of the six automobile companies in Latin America to have responsibly published its Sustainability Report and the only one to have been rated A+ GRI (2012).
providers
and
operations
and
assembly
partners, with whom yearly business volumes totaling approximately US$ 37 million are handled each year. With a national added value of 30%,the new Chevrolet D-Max has become a landmark project in the Ecuadorian automobile industry. It required an investment of approximately US$ 27 million among: GM OBB investment
manufacturers branch; investment in its Ecuadorian suppliers and their plants; as well as foreign investment. GM OBB del Ecuador accepts de country’s challenges, such as transforming the production matrix through the strengthening of production; increasing local products and investment; and, generating work for thousands of Ecuadorians, who work with passion, dedication and pleasure every day.
in its plant and developing the car parts
Major stakeholders, the leading companies
[pág. 91]
Grupo Tec has a portfolio of more than 300 items and is an undisputed leader in merchandising.
GRUPO TEC 'We carry your brand' For 14 years, Maletec (another Grupo Tec company) – focused on creating corporate lines of clothing and bags for other companies– has operated in a complex market, characterized by informality. The company has succeeded in meeting this environment with determination and good commercial performance (liquidity
and
believe
in
beings
through
solvency).
transforming
“We human
organized
and
formal work”, declares Commercial
products. “We create products that are different, and we take advantage of new production systems and possibilities”, the executive adds, while reminiscing that the star products ten years ago were suitcases and backpacks. Subsequently, faced with ever changing needs, new lines were created. This gave way to the production of sweaters, shirts and more. As a result, investments were made in machinery to accompany this growth.
Manager Ramiro Gordón. This is illustrated in a portfolio of more than 250 clients (corporate and mass consumption segment) who feel supported by Grupo Tex and its level of innovation when it comes to renewing its portfolio of
[pág. 92]
2005 was a decisive year for the company, as Tec was consolidated as an expert in promotional and corporate products, which in turn allowed for the consolidating other business lines, such as Plastitec and Sportecfashion.
Major stakeholders, the leading companies
”
Established: 1999 Address: Plants and offices City: Quito Province: Pichincha Address: Calle E7 N67-12 y de Los Aceitunos. Commercial Manager: Ramiro Gordón Morales Contac: 593 (2) 247 9766 Mobile Phone: 099 970 1069 Email: ramirogordon@maletec.com Stores in: Quito Store #1: Av. Amazonas N32-79 (Frente Mall El Jardín) Store # 2: Av. De La Prensa N64-144 y Bellavista (Cotocollao) Jobes created: 70 colaboradores. Website: www.maletec.com
Sector: INDUSTRIAL CORPORATE SOCIAL RESPONSIBILITY Merchandising has been Grupo Tec’s core business since 1999. The company currently has three macro business lines, including 70 employees and a sound work philosophy: Corporate Social Responsibility. Along these lines, the company, from the top down, supplies underprivileged children in cities like Quito, Ambato and Riobamba
with bags and clothing. These projects started three years ago, often through partnerships with foundations. Grupo Tec seeks to foster its commitment as an organization and the commitment of its employees to each stakeholder, always respecting the legal framework.
Product lines Maletec
This is the heavy-duty line, focused on suitcases and backpacks, offering more than 250 items. This is the organization’s core line, which the company based its production on in 1999.
Plastitec
Sportec Fashion
Plastics for electronic sealing for the corporate segment (through sublimation-fusion techniques for logos on canvas-). It offers more than 50 items, including beach balls, industrial safety clothing, etc.
A line focused on textiles. This includes corporate clothing (sports uniforms, windbreaker equipped with the latest technology). Around 200 items make up Sportecfashion.
Brand Evaluation In the beginning: 1999
Three impacts
The company was founded in this year with the name of Maletec, and the logo corresponded to the production at the time: suitcases, backpacks and bags. The predominant colors were yellow and green, while today they are red, black and silver.
2010: Consolidation
As the company grew, new production lines were created, with their own visual identities. On the one hand, there was the Plastitec brand, which was mostly yellow, while on the other hand there was Sportec Fashion, with green as its primary color, which included a more robust typography.
As a response to the success of each business line, the organization renewed the architecture of the brand. The Grupo Tec logo is the umbrella of the other brands. It is characterized by white letters on a red background and the slogan “Llevamos tu marca” (We carry your brand).
R
Major stakeholders, the leading companies
[pág. 93]
Informaci贸n financiera TOTAL LIABILITIES (THOUSANDS US$)
TOTAL ASSETS (THOUSANDS US$)
2012
582.56
426.51
2012
2011
575.31
440.04
2011
2010
325.60
274.76
2010
EQUITY (THOUSANDS US$)
50.83
2010
92.52
2011
148.8
2012
LIQUIDITY
44.18
RETURN 49.26
19.02
5%
22%
1.19
4% 4%
0.78
15% 13%
2010
2011
2012
On operational income
On Assets
On Equity
Source: GRUPO TEC
[p谩g. 94]
Major stakeholders, the leading companies
2012
2011
2010
2012
2011
2010
2012
2011
2010
0.58
Sector: INDUSTRIAL
Forecast In the medium term, Grupo Tec aims for a growth of 10% to 12% compared to the previous year, leveraging a constant increase in its portfolio and product stock. In the long term, extensive planning is proposed to invest in expanding facilities. This ambitious project started in 2012 and the overall aim is to double the production capacity of the current plant, located northwest of Quito. When the project is completed, the company will have two large warehouses. Its commercial strategy Grupo Tec also owes its success to the rich portfolio of clients that have loyally worked with the company over the last decade. However, there are strategies underway to
Achievements and awards
1 The most important achievement was overcoming the challenges of 13 years of operations, due to constant changes in labor legislation and the worldwide economic crisis.
2
3
In 2010, Grupo Tec obtained absolute solvency during the audit performed by authorities of the Ministry of Labor regarding “FAIR WORK”.
“The best recognition consists of the confidence that our customers have in us, making us more and more responsible and efficient".
incorporate new clients and to ensure the sales volumes set for 2013.
Finally, Grupo Tec is preparing to remodel its
Additionally, the company works to stimulate brand presence through advertising endorsements. “The website will be managed differently because it is vital to activate online brand presence and to be in tune with social networks”, Commercial Manager Ramiro Gordón stresses, regarding connecting with current and potential customers.
with the customer.
outlets, which are the direct contact points
Major stakeholders, the leading companies
[pág. 95]
“A different kind of company with internationally recognized brands that are second to none.
”
GUTIÉRREZ NAVAS Su Ferretería Cía. Ltda. Gutiérrez Navas Su FerreteríaCía. Ltda. was formed in 1965, as a result of the vision of Gustavo Gutiérrez Navas, its founder and current General Manager. This born leader formed the company based on his beliefs and values: integrity, dedication and discipline; and above all, honesty and transparency. 48 years after the company’s creation, these qualities continue to be the philosophicalpillars that guide the day-to-day operations of its employees. His constant work and leadership within management over the years has earned Gutiérrez Navas several awards, including one awarded by Ekos Magazine, which in its April
[pág. 96]
2011 issue ranked the company at third place in its annual ranking of the top medium-sized national companies. The company is split into two divisions: Hardware, which sells brands, such as SCHULZ, WEBER, METABO, SUPER EGO, IGLOO, COLEMAN, ALBA, SWINGFOG, and TRAPP; and, Engines and Equipment, which handles exclusive German brands, such as SITHL and KARCHER. The quality of its products, timely deliveries, comprehensive consulting, maintenance service, and spare parts, as well as efficient customer service, have made Gutiérrez Navas, Su FerreteríaCía Ltda. a leading Ecuadorian company.
Major stakeholders, the leading companies
Established: April 27, 1982 Head Office City: Quito Province: Pichincha Hardware Division Address: Av. 10 de Agosto N20-79 y Bolivia. Engines and Equipment Division: Av. Versalles N21-183 y San Gregorio. General Manager-Legal Representative: Willam Gustavo Gutiérrez Navas Contact: (02) 2500 139 / 22850 Hardware Division Contact Details: (02) 2228 085 / 2228 086 / 2228 087 recepcion@gn-suferreteria.com.ec Engines and Equipment Division Contact Details: (02) 2500 139 / 2227 311 / 2228 503 recepcion.me@gn-suferreteria.com.ec www.gn-suferreteria.com.ec
Sector: COMMERCIAL A DIFFERENT KIND OF COMPANY Organization and planning are everyday practices at Gutiérrez Navas. Since its creation, the company has taken on significant challenges, such as achieving a 50-year presence in the marketplace. One of the strategies to make this project a reality was the timely identification of consumer needs, offering a variety of
products for the Hardware, Agroforestry and Automotive sectors, among others. Gutiérrez Navas is a responsible company that contributes to the development of the nation within the tax, social, labor, and social security realms. It contributes to the professional growth of its workers through domestic and overseas training.
Business Lines Agriculture
Gutiérrez Navas detected agricultural opportunities in Ecuador, anas such, it bet on the sale of internationally renowned brand-name tools. It created its own maintenance shops throughout the country, and additionally, it provides clients with comprehensive customer service.
Industry
Professional
It offers state of the art technology for construction, oilfield, metal-mechanics, automotive-mechanics and mining industries, among others. Gutierrez Navas’ equipment includes international support and warranties, thereby offering its clients high quality instruments.
To expand its portfolio, the company has a professional cleaning equipment section, aimed at hotel, restaurant or general services industries. Gutiérrez Navas complements its offering with plumbing, welding, carpentry and household tools.
SITHL – Agroforestry Equipment
KARCHER – Industrial Equipment
TRAPP – Agricultural Equipment
Over the last 31 years, Gutiérrez Navas has distributed the SITHL brand, selling products such as: chainsaws, motorized fumigators, weed whackers, multifunction engines, blowers, drills, augers, circular saws, etc. The company is the exclusive distributor of Stihl in Ecuador, and offers technical assistance and original spare parts.
The industrial and domestic cleaning equipment sold by Gutiérrez Navas has the KARCHERseal of quality. For the last 11 years, this brand has been a benchmark for clients, by offering a complete product line of home, industrial and professional instruments.
The TRAPP brand has been present in the Ecuadorian market for the last 8 years, as a result of Gutiérrez Navas’ distribution. TRAPP equipment is used for agricultural and gardening purposes, including grass shredders, grinders, and top of the line quality mowers, as well as pruners, lawnmowers and professional tools.
Brands
Major stakeholders, the leading companies
[pág. 97]
Financial information
10,15
10,44
2012
0,166
2011
0,166
2010
0,166
9,16
2010
2011
2012
ASSETS (Millions US$)
CAPITAL (Millions US$)
4,17
2012
8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 0,00
4,61
2011
2010
3,69
NET EQUITY (Millions US$)
7,31
6,79 5,85
2010
2011
2012
PRODUCT INVENTORY (Millions US$)
20,16 19,28
17,11
2010
2011
2012
TOTAL EARNINGS (Millions US$)
Source: Gutiérrez Navas
[pág. 98]
Major stakeholders, the leading companies
Sector: COMMERCIAL
Forecast The Gutiérrez Navas philosophy is based on providing marquis brand products, technical support for using equipment, as well as having original spare parts. This is coupled with the seriousness and professionalism of its employees, who are continuously trained on the operation of the equipment and customer service. These well-planned strategies have led the company to becomeone of the most efficient and recognized companies in the sector, along with cementing the loyalty of its demanding clientele. It is a company with sustained financial growth, which varies between two and three percent. As a result of the work performed to date, along with being a company that provides
Achievements and awards
1 Certifications Gutiérrez Navas obtains compliance certifications from state-owned monitoring institutions on a monthly and quarterly basis.
2
3
Recognition in the annual ranking In 2011, the company placed third in the medium-sized company category of the Annual Ranking published by Ekos Magazine.
state of the art equipment, improvements to infrastructure and the modernization of its storage spaces are among its future plans. Improving processes and updating IT resources complement its integral modernization. Additionally, ratifying strategic alliances with suppliers of international brands will help it consolidate its presence in current markets. Thus, the company shall continue its work, remaining true to its main precept of
Supplier confidence Over the last 31 years, brands such as STIHLhave trusted Gutiérrez Navas’ management,granting the company exclusive distribution rights of their products.
exceeding client expectations with top quality, fully automated services. Visión: “Be a leader, on a national level, within our market segments, making a difference through innovation, excellence and responsibility”. Mission: A Gutiérrez Navas is a commercial organization focused on tending to the domestic Hardware, Agroforestry, Automotive markets, and others; with quality, technology, support and service.
Major stakeholders, the leading companies
[pág. 99]
"Quality products, pioneers in the cleaning market.
”
Jabonería Wilson S.A. For a clean and healthy life JABONERÍA WILSON S.A. was established 63 years ago, thanks to the visionary gamble of Francisco Nussbaum, a German immigrant born in 1923. At the age of nine, he was sent to Italy while fleeing the Nazi persecution of Jews. Four years later, he traveled to Ecuador.
three work shifts, giving way to theproduction of soap made from fat. In 1965, production grew and the factory moved to its current headquarters, in el Batán (Northern Quito), where it officially became a company under the name Jabonería Wilson S.A.
Barely 13, the future entrepreneur dabbled in agriculture, later becoming a self taught chemist whose innovative vision allowed him to develop one of the most solid and well known companies in the nation: Jabonería Wilson.
In time, and as a result of market demand, the company changed its processes and abandoned the production of soap made from fat, in order to develop synthetic soaps and detergents derived from petroleum.
After several product tests and research trials, the Jabones Wilson factory opened its doors in 1950 with 15 employees, divided into
The company has made a name for itself by developing quality products, including two emblematic brands: “LAVA” and “EL MACHO”.
[pág. 100]
Major stakeholders, the leading companies
Established: 1965 Head Office: City: Quito Province: Pichincha Address: Av. NNUU. E10-44 y República del Salvador.
General Manager: Sascha Nussbaum Contact: (02) 2970626 or 1800 –WILSON E-mail: lava@jaboneriawilson.com Offices: A branch in Guayaquil. The factory is located in Northern Quito. Jobs created: 180. Gender division: Women: 27 Men: 157
Sector: INDUSTRIAL SOLID AND CONSISTENT GROWTH Over the years, the Company has consolidated its mission, which seeks to always “be a part of more lives, providing the best cleaning and health solutions at fair prices, through a skilled team that is committed to its work and the planet”. This has resulted in high quality products, and along with the continuous training of
the staff, the company’s priorities have been established. Its corporate policies are in line with its initial vision, which is to work “For a clean and healthy life”. As such, personnel safety during industrial activities and their wellbeing is a primary concern.
Strategies The products
Jabonería Wilson S.A. boasts products that continuously seek to satisfy consumer needs, and as such, it works on innovation, formulation, scope of fragrances, presentations, image and marketing campaigns. Thisall takes place with the passing of time and the demands of the target market.
Competitive pricing
Innovation
One of the wisest choices made by the company’s founder was to develop high quality products in terms of performance and effectiveness, at competitive prices, but above all, within the reach of consumers. This allowed the company to present a positive and trustworthy corporate image to the public and the end user.
Additionally, Jabonería Wilson S.A. has delved into new market segments, including personal care and cosmetics, under the brand “Misty”. Misty soaps are made from 100% vegetable fat, and boast a fusion of exotic and lasting fragrances.
Brand evolution 'EL MACHO'
Powerful multi-use soap
This was the first brand of synthetic soap, derived from petroleum, manufactured in Ecuador. Back then it was a pioneer in its category. It has been produced for the last 30 years, with growing sales. Nevertheless, the brand’s innovation continues to develop.
'LAVA' The Grease Remover
The Signature brand for the company: During its history it has garnered acceptance in the nation’s homes. It is so strong that it is currently used as a generic term in its category. Its widespread acceptance in the Ecuadorian market led to exports to Peru and Colombia starting in 1990.
'CIERTO' Taking care of your clothes
This is the newest brand to be linked to Jabonería Wilson S.A.’s innovation. It has a product line aimed at clothing care. The flagship product is the thick detergent; however, the line extends to the liquid detergent Ultralav, softeners and stain removers.
Major stakeholders, the leading companies
[pág. 101]
Financial Information
LIABILITIES (Millions US$)
ASSETS (Millions US$)
35,0
25,0
32,4
30,0 25,0 20,0 15,0
10,0 5,4 1,7
5,5 1,7
6,1 3,4
2010
2011
2012
5,0 0,0 Assets
8,0
2,0 0,0
0,0
2010
Assets
2011
3,5 2,0
2010 Liabilities
5,5
2,2
1,2
2011 Social capital
2012
1,57 1,63 1,49
8% 6% 4% 2% 0%
2010
Sales amount
Growth
2011
2012
Available funds
Fiscal year results
SALES (Millions US$)
Year
Immediate obligations
ASSET INDEX/CURRENT LIABILITIES
10%
4,5
2012
Public obligations
12%
7,8
6,0 4,0
10,3
8,8
14%
10,8
12,0
9,9
16%
13,0
14,0
12,0
5,0
Accounts receivable
Credit portfolio
LIABILITIES (Millions US$)
10,0
15,6
15,0
17,7
10,0
19,5
20,0
22,8
PROFITABILITY
30%
26% 25% 20%
17%
15%
11% 10%
8%
5% 5%
5% 0%
11%
2010
On operational income
6%
7%
2011
2012
On assets
On liabilities
Source: Jabonería Wilson S.A.
[pág. 102]
Major stakeholders, the leading companies
Sector: INDUSTRIAL
Forecast The cleaning product market is sustainable throughout time. “There can be problems, but people do not stop washing their dirty laundry, nor do they stop eating and dirtying dishes,” says Sascha Nussbaum, the Company’s General Manager. The Company seeks to constantly carry out research in order to launch new tentative offers on the market, and become the preference of the target markets, in addition to promoting their brands’ customer loyalty. Among the company’s strengths is its ability to maintain a deep understanding of the Ecuadorian market, good product quality, and the fact that they are a local player among a growing sector of multinational organizations.
Marketplace milestones
1 Continued market presence Among the company’s achievements is its continuity in the Ecuadorian marketplace for close to six decades, along with the diversification of its.
2
3
Relevant products Lava dishwashing cream was the first in its category to be manufactured and sold in Ecuador. It is the company’s flagship product.
Jabonería Wilson S.A.’s current plant produces close to 1,500 tons of detergent per month. Growing demand on the domestic market has motivated the organization to open new facilities with the aim of duplicating and increasing production capacity, and as a result, increase domestic and overseas sales to strengthen the company’s growth.
Innovation In 2011, El Macho was once again innovated, and now incorporates Multiwashtechnology detergent powder into its product portafolio.
objectives isto increase investments in advertising and marketing campaigns to reach its consumers in the most efficient way possible, and also the strengthen campaigns in an attractive and dynamic manner to generate greater brand awareness for its entire portfolio. The implementation of innovative technologies, as well as a focus on the creation of new market offers, is on the mind of Company executives who from the very beginning saw in Ecuador a market niche where new products could be designed to meet the demands of Ecuadorian families.
Among Jabonería Wilson S.A.’s primary
Major stakeholders, the leading companies
[pág. 103]
Productos Metalúrgicos S.A. Productos Metalúrgicos S.A. (PROMESA) was founded on June 21, 1962. The Company was established in the city of Guayaquil as an importer and retailer of iron bars, sheet metal, angle iron and rebar, aimed at the construction industry. With a long-term view, the company forayed into hardware in 1967. In 1969 PROMESA moved its offices to a building located in downtown Guayaquil, and acquired a plot of land in the peripheral industrial zone of the city in order to build its warehouses. In 1979, the company consolidated its administrative and storage departments in a single location. At
[pág. 104]
the same time, it bought a floor in an office building in Quito to be used by the administrative department, as well by the sales department in charge of Ecuador’s northern region. In the early 80s, the company broke into the vehicle spare parts division, driving business growth through these two areas.
Established: June, 1962 Head office: City: Guayaquil Province: Guayas Address: Km 5 1/2, vía a Daule General Manager: Alberto Bustamante Chalela
The company currently sells approximately 12,000 items, grouped into two divisions: Hardware and Automotive, and boasts approximately 400 employees on a national level. PROMESA’s 50year track record in the domestic market has made it a leader in the wholesale of hardware products and automotive spare parts.
Major stakeholders, the leading companies
Contact: (593) 04 6001 000 Number of branches: 2 branches nationwide. Jobs created: 400. Employee composition: 90 women and 321 men.
Sector: INDUSTRIAL EFFICIENT COVERAGE
One of the core principles for PROMESA’s success is its efficient nationwide coverage. With the use of state of the art technology, the company constantly monitors each commercial zone to maintain the optimal size and coverage of more than 100 regions.
Divisions Hardware
Automotive
The Hardware division boasts an extensive portfolio of over 7,000 SKUs (units). It tends to a wide range of clients domestically, in which it participates with different product lines: abrasives, welding, piping and accessories, bathroom fittings, locksmithing and iron fittings, manual and electrical tools, electrical material, bolts and screws, as well as heavy material.
The automotive division boasts a portfolio of approximately 5,000 SKUs. It tends to a wide range of clients, mainly automotive spare parts and lubricant shops. It sells all kinds of automotive spare parts for light and semi-heavy duty vehicles, along with vehicular consumption items, such as oils, coolants, break fluid, filters, spark plugs, etc.
Proprietary brands Paolo
Luxar
Soldex
GP
This is PROMESA’s oldest proprietary brand, with over 15 years in the marketplace, offering a wide portfolio of water movement related products. These include pumps, power washers, sinks, electric showers, taps, valves and accessories. The brand is backed by a nationwide network of workshops, offering a wide range of spare parts, which guarantee services and products.
Luxar was created in 2007 as a brand dedicated to lighting. Today, it includes fluorescent, compact and environmentally friendly LED products in its portfolio.
Soldex is a brand which offers high quality products for electric arc welding processes: MIG/MAG and TIG. It entered the market in 2003 with consumer products, such as electrodes and MIG wiring. In 2012 it complemented its portfolio by offering welders to the artisanal and semi-professional market segments.
GP entered the Ecuadorian market in 2004, offering an alternative in terms of lubricants for automotive use, whether gasoline or diesel. During the first quarter of 2013, it concluded a complete rebranding of its entire product line. Within this portfolio, lubricants for gasoline engines are identified with the Velox product line; diesel engines are part of the XTREME product line; transmissions come under the GEAR OIL product line; and automatic transmissions are included in the ATF Plus line.
SOLDADURAS DE ALTA CALIDAD
Major stakeholders, the leading companies
[pág. 105]
Financial information
ASSETS
SALES
EQUITY
NUMBER OF WORKERS
Source: Promesa
[pรกg. 106]
Major stakeholders, the leading companies
Sector: INDUSTRIAL
Corporate profile
Efficacy and Efficiency
PROMESA has managed to establish itself as the best option for purchases; working hand in hand with a specialized and motivated team, which believes in the values that the company promotes both internally and externally. The philosophy and capabilities of its people are what make PROMESA the kind of company it is. Its success is largely due to the initiative and creativity with which its personnel work, developing new and better ways to provide its clients with a valuable offering.
Integrity
Optimize time and resources to always achieve established objectives
Act with transparency, honesty, loyalty, discipline and honor in all of life’s circumstances.
Equality
Service
Virtue that allows provides each individual with what corresponds to them, based on the natural order of things. It is to act justly, with equanimity and order.
A positive attitude, tending to others in a prompt manner, with a sense of urgency and positivity; both in terms of internal and external clients.
Evolution of the company logo
2000
1980
The company’s personality is even represented by its logo, presented in a combination of blue colors, which signify authority, strength and resolve, in addition to transmitting a sense of security, reinforcing
2012
the solidity that the PROMESA brand implies. For its 50-year anniversary, the company created a logo that represents its GOLDEN anniversary, and thus the number and curved lines in the design were given a golden hue, providing a sense of festivity and rejoicing, for its long years of presence and leadership in the marketplace.
Constant evolution PROMESA finalized construction of its new and modern Distribution Center in mid 2011.
Mission: Our
PROMISE
generates
value,
we
commercialize with innovation.
This Distribution Center is considered to be the most modern in its category, as a result of the state of the art techniques used in its
Vision: To be the best service option, and the undisputed leader in the market.
design, construction and operation. This infrastructure was designed with the intent of achieving significant improvements in the company’s logistical operations services, primarily related to reception, storage and dispatch. This fulfills a corporate objective of providing high quality service under the guidelines of the corporate value of efficiency.
Major stakeholders, the leading companies
[pág. 107]
" We are in the business of managing risks, we understand them and believe that through our risk management, we make things happen.
”
QBE SEGUROS COLONIAL Insuring with experience The story of QBE, one of the largest insurance companies in the world, begins with the arrival of two Scottish youth to Australia. In October 1886, James Burns and Robert Philp formed “The North Queensland
Insurance
Company
Limited (QI)”, as an insurer of ships. By 1890, the company had created more than 36 agencies in countries
is known as QBE Insurance Group. On June 8, 2010, an agreement was signed where QBE acquired 100% of the share capital of Colonial Cia. De Seguros y Reaseguros S.A., a renowned company in Ecuador’s insurance industry, which boasts paid in capital of US$ 8.15 million, and annual premium yields that reach US$ 115 million.
such as England, Hong Kong– China, Singapore, and several islands in the Pacific. From its early days, and through stable growth, strategic mergers and acquisitions, the organization developed its corporate base, until it became one of the 25 most important insurers and re-insurers in the world, forming what today
[pág. 108]
Seguros Colonial welcomes being a part of an international company such as QBE Insurance Group, which is recognized as a highly successful insurance and reinsurance group. The company is constantly exceeding its production of new and proven products, and is characterized for having a high level of client satisfaction and repeat customers.
Major stakeholders, the leading companies
Established: September 17, 1992 (date of Seguros Colonial’s founding) Head Office: City: Quito Province: Pichincha Address: Av. Eloy Alfaro N40-270 y José Queri.
Executive Director: Diego Sosa Villaquirán Contac: (02) 3989800 ext. 2002 Email: buena.compania@qbe.com.ec Branches nationwide: 20 Jobs created: 362 Gender composition: 176 women, 186 men. Level of employee education: Superior
Sector: INSURANCE WORK IN ECUADOR Its sustained work on a national level is managed through insurance, reinsurance, indemnity and warranty contracts governed by the national laws. The company is an expert in insuring a future for the stability of Ecuadorian families, vehicles, home, company, industry, personal injury, Soat (mandatory car insurance), and bonds and insurance in the agricultural sector.
QBE Seguros Colonial occupies first place in the industry in terms of net premiums paid and technical results, according to the Superintendent of Banks and Insurance Companies’ Office. The performance achieved by the firm in the insurance market is highly satisfactory, due to the existence of resources, which reflect its solidity and experience.
Product lines QBE VEHICLES
The full risk policy completely protects any type of vehicle against total and partial loss; theft, collision, traffic accidents, civil liability, medical expenses; accidental death, radios, extras and natural phenomena coverage.
SMEs
HOME
This policy has been designed so that client may select the desired level of coverage for their business. It boasts additional assistance such as funeral, dental and mediphone. Specialized assistance for SMEs includes assistance for damages and incidents, legal assistance, PC assistance, taxes…
An innovative insurance policy, designed to protect Ecuadorians’ most valuable asset, their homes and valuables, providing coverage such as fire or natural disaster; theft or robbery; household electronics; medical expenses due to accidents for hired help and civil liability.
The QBE brand The acronym
The Q originates from North Queensland Insurance Company, the first ship insurer in Australia (1886). The letter B comes from “Bankers and Traders”, Insurance Company Limited (1921), and the letter E corresponds to “The Equitable Probate and General insurance Co. Limited (1959).
Track Record
Human Capital
Over 125 years in the global insurance market. The company is positioned as one of the 20 largest insurance firms in the world. It boasts an A+ rating from Standards & Poor’s, and is present in 52 countries. In Latin America, it has operations in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Peru and Puerto Rico.
It is said that one of the company’s main strengths is its human resource, which has been rated for its high level of performance, and demonstrates its commitment to the organization in terms of achieving the desired objectives and results. 17,000 employees around the world support this vision.
Major stakeholders, the leading companies
[pág. 109]
Financial information
INVESTMENTS (US$ MILLIONS)
ASSETS (USD MILLIONS)
90,00 80,00 70,00 60,00 50,00 40,00 30,00 20,00 10,00 -
138,34 103,51
112,20
Dec-11 Dec-12 mar-13
LIABILITIES (US$ MILLIONS)
76,04
78,29
Dec-12
mar-13
45,88
Dec-11
TECHNICAL RESERVES (US$ MILLIONS)
70,00 mar-13
110,35
Dec-12
86,08
57,81
60,00 50,00
43,24
40,00 30,00
Dec-11
23,46
20,00
77,87
10,00 -
Dec-11
Dec-12
mar-13 2007
LIABILITIES (US$ MILLIONS)
CAPITAL (US$ MILLIONS)
14,00 mar-13
13,15
12,00
26,13
10,00 8,00
8,15
8,15
Dec-11
Dec-12
6,00 Dec-12
26,13
4,00 2,00 -
Dec-11
mar-13
25,64
RATIO (COMBINED COMPANY) (US$ MILLIONS)
100,00% 80,00% 60,00% 40,00% 20,00% 0,00%
Dec-11
Dec-12
mar-13
Source: QBE
[pรกg. 110]
Major stakeholders, the leading companies
Sector: INSURANCE
Forecast QBE understands the importance of security in the decision making process, and is confident of the strength of its qualifications and financial backing, which provides a real and sustainable advantage in the market. Thus, the firm is in constant search of solutions for business risks, which means working closely with all parties in order to understand their business and offer them appropriate service. The company is always cooperating in all work areas, which in turn allows the firm to offer a personalized and excellent customer service, thanks to the high level of client relationship management. QBE has the vision of being the most successful insurance and reinsurance firm in
Achievements and awards
1 'Top Business and Quality Awards 2009' The firm received recognition for the development of new total quality and management system techniques and patterns.
2
3
'The Bizz Award 2010' QBE Seguros Colonial was recognized for its international leadership, management and quality.
the world, in the eyes of its clients, employees, shareholders and the community in general, contributing resolve and sustainability in all insurance lines it presents, as a result of its constant work. QBE Seguros Colonial is an organization that stands out in terms of continuously generating new products and services with proven quality. To this end, it has a team of experts in each business area, and it
'Empresa Ecuatoriana 2010' QBE Seguros Colonial won the “Empresa Ecuatoriana 2010” award for it service content and quality policy.
also provides the same level of importance to development of new business and maintenance of existing products. Another forecast for the firm involves permanent and responsible relations with its clients. In the opinion of Diego Sosa, CEO of QBE Seguros Colonial, the firm has become consolidated in the domestic market, as a result of the joint effort of all the firm’s employees, in addition to differentiated service, which garners the trust and confidence of its clients.
Major stakeholders, the leading companies
[pág. 111]
An Ecuadorian company making a difference in the market due to its devotion to customer service.
”
REJAPON S.A. Tires and Services REJAPON S.A. has a 16-year track record in the tire and services market in Ecuador. It was founded in the city of Quito in 1996, with the primary objective of importing and distributing tires, inner tubes and bumpers for heavy duty and agricultural equipment. The company has imported tires for forklifts, trucks and vehicles in general since 1999. Its ability to find new market niches led it to offer tire installation, alignment and balancing services starting in 2007. An important factor for its positioning is intelligent brand diversification and sales distribution strategies. This has led the company to have headquarters in Quito, and a branch in Guayaquil, in addition to three warehouses. The company’s vision is to be a
[pág. 112]
profitable and lasting business, with significant presence in the global market where it competes, recognized for its excellence in quality, superior service and human resource development, governed by the principles of productivity, creativity and continuous improvement. Its mission: to satisfy the needs of it clients, reducing total tire costs for heavy duty and industrial machinery, offering products of optimal quality at competitive prices. To strengthen its business through qualified personnel and internal operational procedures that guarantee the reliability and quality of the services provided. To maintain current client relationships and seek out continuous, yet sustainable growth.
Major stakeholders, the leading companies
Established: February 17, 1997. Head Office City: Quito Province: Pichincha Address: Avenida De los Granados E14-430 y Eloy Alfaro. General Manager: Marcelo Eduardo García Maya Contact: info@rejapon.com Telephone: (02) 2444 880 Number of branches: 1, plus a branch in Guayaquil and three storage warehouses.
Jobs created: 36 Employee composition according to gender: 20 men and 16 women.
Sector: COMMERCIAL A DIFFERENT KIND OF SERVICE REJAPON S.A. is a company committed to the wellbeing of its clients. This is made evident by its offer of added value, which contributes to performing its work. As a result, as soon as the company entered the market, it discovered that aside from purchasing high-end brand tires, clients required personalized service.
The company offers service starting with tire sales, and running through installation, alignment and balancing; additionally, it provides technical assistance, offering nationwide home delivery service for its products, and also flexible payment options. The tires boast a 2,000 and 3,000 hour warranty.
Product lines Construction and Displacement
The company’s portfolio is complemented with a tire section for the construction industry. The public sector has become one of its clients due to the development and boom in the construction of highways, bridges and infrastructure. It provides tires for all of these sectors in the country.
Agricultural Sector
The agricultural sector demandsheavydutytransport equipment with resistant tires, capable of entering rural and rough terrain without any kind of risk, in order to move dirt. Rejapon offers tires of the finest brands, renowned the world over, such as Firestone and Solideal.
Industrial Sector
Rejapon boasts an industrial segment, which includes tires aimed at professional transport vehicles (pickup trucks, trucks, public transport, among others). It offers a variety of models and prices, and thusRejapon has become a strategic ally in this sector.
Brands Solideal
Its innovative tires make Solideal a widely recognized brand for its toughness, strength and dynamics. It has the most complete and best range of products manufactured with natural rubber components, which gives tires greater resistance against wear & tear and cracking.
Petlas
Samson
Petlas is a world-renowned brand originally from Turkey. It has become the best alternative in terms of tires for the agricultural sector, as a result of the resistance and efficiency. They have greater load bearing capabilities, which contribute to less strain on machinery and also energy savings.
This brand is among the best tires manufactured in China. Its main strength is boasting a range of measures for all productive sectors in the country. It is one of the most appreciated tire brands by consumers, thanks to its resistance and adherence to all types of surfaces.
Major stakeholders, the leading companies
[pĂĄg. 113]
Financial information ASSETS
CREDIT PORTFOLIOS
2012 2011
2010
7,580,047.00
2,256,351.00
219,224.00
5,673,783.00
2,351,422.00
176,481.00
3,921,774.00
1,932,051.00
29,748.00
LIABILITIES
2012 2011
2010
ACCOUNTS RECEIVABLE
CURRENT OBLIGATIONS
LONG-TERM OBLIGATIONS
5,366,493.00
3,511,474.00
1,855,019.00
4,061,320.00
3,526,130.00
535,190.00
2,677,054.00
2,325,212.00
351,843.00
EQUITY CURRENT OBLIGATIONS
2012 2011
2010
5,366,493.00
3,511,474.00
1,855,019.00
4,061,320.00
3,526,130.00
535,190.00
2,677,054.00
2,325,212.00
351,843.00
SALES 2012 11 233 820
IMPORTS Jun-13
2012
4 992 302
8 056 011
Jun-13 2 993 191
2010
2010
8 290 169
5 136 095
2011
2011 7 597 177
10 688 541
[pรกg. 114]
LONG-TERM OBLIGATIONS
Source: REJAPON
Major stakeholders, the leading companies
Sector: COMMERCIAL
Forecast Rejapon is one of the most recognized companies in the industrial sector, which boasts a highly professional team, as well as the guarantee of high quality products, in order to offer differentiated service and effective solutions for its clients. Based on this, and with a direct and personal relationship with its clients and employees, the company has surpassed challenges both big and small over the course of its 16-year history. This has provided Rejapon with a vision and perspective for its current work, allowing it to plan for the future, particularly during moments when the demand for tires is constant, thanks to the development of infrastructure and construction in the country, which generates a constant dynamism and mobilization of all
Achievements and awards
1 GPTW In 2012, Rejapon was on the list of the Best Companies to Work in Ecuador, due to its pleasant working environment..
2
3
Recognition for education Clients and suppliers publically recognized Rejapon for its interest in educating the public on the use of tires.
types of fleets for transportation. As a result, it offers solutions for the agricultural, heavyduty transport, machinery, and urban transport vehicle sectors. The company is prepared to face these new times by taking advantage of its solid infrastructure, while offering world-class brands and service unique to the sector. Continuous improvement of its processes includes
Customer trust The company is constantly receiving letters of congratulations from its clients around the country for superior service.
advancing its policies for proper treatment of its team, and setting sights on obtaining the highest spots within the ranking of Great Place To Work in Ecuador. Its commitment includes promoting and implementing Corporate Social Responsibility practices, which shall include a project in which clients and the community are educated regarding tire recycling. Therefore, REJAPON S.A. positions itself as a great company that contributes to the development of the nation.
Major stakeholders, the leading companies
[pรกg. 115]
“12 years creating property engineering with innovation and experience.
”
A brand that reflects quality of life The numbers reflect the success that Romero & Pazmiño has achieved in barely 12 years: 24 projects that represent over 1,779 housing offerings in the country. This positive result is not the product of chance,
innovation and the concept of quality of life that it applies to each project through avant-garde designs, wide spaces, top quality finishes, security and recreational areas for family wellbeing.
but a well planned brand strategy. It all began in 2001, when Xavier Romero,
a
Civil
Engineer,
and
Alejandro Pazmiño, an Economist by trade, designed a company with a highly technical profile, advanced technology and stringent construction
quality
standards.
Without a doubt, a very apt vision for a real estate market that for over a decade was in need of change. Today, Romero & Pazmiño is a
Thanks to its excellent commercial strategy, Romero & Pazmiño has built a solid, trustworthy brand. Its seal of quality is evidenced by 24 real estate projects located in different sectors of Quito and the valley. Its most important projects include: Alcázar de Miraloma, Avignon, Burdeos, La Cumbre, Marsella, Génova, Sevres, Verona, Versalles, Pontevedra, Aragón, Altos de la Moya, Alsacia, Alcázar de Burgos, Alcázar de Toledo 1 and 2, and Aqua, among others.
company known for its leadership,
[pág. 116]
Major stakeholders, the leading companies
Established: 01 de marzo de 2001 Head Office: City: Quito Province: Pichincha Address: Whymper N 29 33 y Coruña
General Manager: Alejandro Pazmiño Contact: (02) 2555-392 Website: www.ryp.com.ec
Jobs created: 62 direct and over 200 indirect. Employee composition according to gender: 65% women, 35% men. Level of employee education: Bachelor’s Degree and Master’s Degree in different areas.
Sector: REAL STATE
Basis for leadership Innovation and diversification, two key words linked to the work of Romero & Pazmiño during its last 12 years in the real estate sector. Its commercial strategy is aimed at consumer segments that require houses, apartments or business centers. Within the housing field, the company has focused its efforts and commercial vision on two important development poles: Pomasqui and Valle de los Chillos. Along the highway to Mitad del Mundo, developments such as Alcázar de Toledo 2 and 3, Alcazar de Burgos and Alcázar de Córdoba, which combined total approximately 600 housing units, are being built. Meanwhile, in Valle de los Chillos, the developments under construction are Altos de Moya 2 and Aragón. The client segment that Romero & Pazmiño works for is concentrated in these two sectors, which are close to the city. In other words, these are families that need houses with comfortable spaces, attics, highlevel of security, green spaces, gyms and pools. The added value establishes a clear differentiation
from other projects in the sector, making Romero & Pazmiño the preferred brand within the housing market. Currently, the company has successfully forayed into the luxury apartment category with the AQUA Tower and Torres Santa Isabel, two projects inspired by a modern, urban way of life. Thanks to the acceptance of this novel project, Romero & Pazmiño shall soon launch the Aire, Tierra y Fuego Towers. All these projects are ISO 9001 certified, starting in 2006.
Business lines HOUSES
Houses built by Romero & Pazmiño are characterized by their innovative design, which includes a component that sets them apart: a loft. This comfortable space, integrated in several housing projects, becomes a very welcoming environment, bringing both parents and their children together.
APARTMENTS
Romero &Pazmiño’s new architectural offering is focused on the new urban way of life. To this end, it has designed towers, such as AQUA and Santa Isabel, which offer Premium, duplex style apartments and lofts, aimed at people that wish to live comfortably within the city.
BUSINESS CENTER
Romero & Pazmiño presentsits first business center in Valle de los Chillos: San Rafael Business Center. This project is aimed at entrepreneurs and professionals that live in the area, who are looking for an office or establishment to perform their commercial activities.
Major stakeholders, the leading companies
[pág. 117]
Caretakers of Ecuadorians’ health since 1993.
”
“Its fundamental pillar: the client” Salud S.A. was incorporated in 1993 with a clear idea: to be the most sustainable pre-paid medical company in the nation. This vision was backed by four conglomerates: GrupoFuturo, Inversiones Navarra (Chile), Condina and 66 physicians from Hospital Metropolitano. Operations began in 1994 with a revolutionary direct sales method, which achieved positive results in the first year. The business started off on the right foot: corporate clients from Seguros Equinoccial (10,000) were added to the company’s portfolio, and its first General Manager was ÓscarBrahm, the representative for Inversiones Navarra. Two years later, Juan Sevillatook over the role. In 2004, the company experienced the consolidation of outpatient services,
[pág. 118]
and its work was now evaluated under ISO 9001 standards. From then on, the company has experienced sustainable growth. In 2006, Eduardo Izurietabecame the General Manager, furthering the strategic challenges set out for the following years with a significant commercial approach; to this end, the company already boasted 280,000 clients nationwide, averaging 28,000 monthly consultations, while invoicing US$ 105 million in 2010. Salud S.A.’s strength lies in delivering direct quality services and creating differentiated products. That is how “Onocare” was born in 2009, designed to fully cover types of cancer with 46,478 users to date.
Major stakeholders, the leading companies
Established: 1993 Head office City: Quito Province: Pichincha Address: República del Salvador N3684 y NN.UU General Manager: Eduardo Izurieta Contact: (02) 2 46 57 40 Email: info.contacto@saludsa.com.ec
Branches nationwide: 8 Jobs created: 779 Employees by gender: 70% women, 30% men. Level of employee education: Undergraduate and Postgraduate.
Sector: INSURANCE COMPLEMENTARY AND QUALITY SERVICES In 2010, complementary coverage plans, such as Respaldo Total were designed, followed in 2011 and 2012 by specific coverage plans like: Dental, Hypertension, Sports, Exclusive Outpatient and Hospital, among others. The company’s long road has guaranteed it a 39.58% domestic market share. Salud S.A. employs 779 people to date at its 8 agencies across the nation (Quito, Guayaquil, Ambato, Ibarra, Manta, Machala and Loja).
Core Business Individual / Family Plans
Aimed at families and individuals with ample annual coverage and access to different providers based on client needs.
Business Plans
Corporate Plans
Plans designed for companies with more than 25 employees based on the specific needs of the contractor.
• Outpatient procedures coverage. • Hospital admission coverage. • Maternity coverage. • Medication coverage
Benefits: access to the largest medical network in the country, zero paperwork or refund formalities, online medical test results, web-based customer service, etc.
Designed for SMEs that have between 5 and 25 employees, with the best agreements and prices in the market. “Taking care of each other is part of being a team”: With this message, the business plan covers the needs of those who trust in Salud S.A.
Brand Presentation 1993
1998
2002
2013 Salud S.A. is a strong brand in the marketplace. It has managed to consolidate the best agreements, quality services and timely responses for its clients; adding differentiated services and simplifying processes; providing protection not just against unforeseen medical circumstances, but also contributing to prevention, caretaking and wellbeing through medical, healthy living and nutritional advice; each one of these elements, along with transparency, have allowed the company to garner the trust of those who form its fundamental pillar: its clients.
Major stakeholders, the leading companies
[pág. 119]
Financial information
Financial information
LIQUIDITY 1.20
ASSETS (US$ Thousands) 25 636,71
PROFITABILITY OF ASSETS 27.77
NET EQUITY (US$ Thousands) 9 009,24
SALES (US$ Thousands) PROFITABILITY OF LIABILITIES
108 164,16
79.03
SALES POINTS 9 Sales points
PRODUCTION GROW 6.70%
Source: SALUD S.A.
[pรกg. 120]
Major stakeholders, the leading companies
Sector: INSURANCE
Forecast Salud at
S.A.’s
strategic
sustainable
and
plans
are
aggressive
aimed
growthin
upcoming years. There is still a lot to be done, and an unattended market thatrequires transparent and solvent companies that focus on clients and support more efficient services and the implementation of state of the art technology. Processes,
products
and
services
are
permanently evaluated in order to cover clients’ current and future needs. A critical issue for Salud S.A. is the use of technology to improve processesand be more efficient, as well as the constant evaluation of the market, and the dynamic manner in which it behaves and adapts to new technology.
Achievements and awards
1 The Bizz Awards 2009 Recognizing the achievement of launching a successful institution, which is reflected in the results.
2
3
Great Place to Work 2010 and 2011 Top Ten Great Place to Work: Recognized as one of the 10 best companies to work for in Ecuador.
ITS CORPORATE CULTURE Mission: “To take care of people’s health”. Salud S.A. is a team with a calling and a commitment that captivates users by providing comprehensive health services according to their needs, in a personalized manner, providing high quality attributes, efficiency, innovation and profitability.
Ekos de Oro 2005 and 2012 First place within the Health Insurance sector, for its exceptional vision, persistence and business leadership in terms of service.
Vision: By 2017, nine out of ten clients will recommend us. Values: We are honest and ethical people We serve clients as we would ourselves We love what we do We can always improve We value and respect people We value the environment
Major stakeholders, the leading companies
[pág. 121]
SEGUROS ORIENTE Safe by your side Seguros Oriente is a Public Company with over 30 years experience in the Ecuadorian marketplace. In 2000, the company was bought and restructured with the current management team, whose growth and development standards are supported by the strong strategy it maintains, and projects over the long-term.
four units undergoing a permanent strengthening process, which include: Business, Operations, Administrative-Financial and Risks-Compliance. The concept of Quality Service, with a special emphasis on Customer Service, Business and Operations, had been incorporated into the company’s Global Strategy.
Seguros Oriente’s vision includes maintaining alliances with a growing number of top tier insurance firms and the solid backing of the primary reinsurance firms in the world, thus guaranteeing its growth as a company andpresence in the market. As of 2011, Seguros Oriente initiated a significant structural change, consolidating a clear vision towards
Since then, human resource management has also been consolidated with the development of the Human Resources Department, specialized in safeguarding the quality and wellbeing of its most important resource, always in line with the objectives and strategies of the Company.
[pág. 122]
Major stakeholders, the leading companies
Established: April 25, 1977 Head office City: Quito República del Salvador N35-40 y Portugal, Edf. Athos. General Manager: Julio Moreno Espinosa Email: oriente@segurosoriente.com Telephone: (593 2) 3959-420 Number of branches: 1 (Guayaquil) Service network: 1 service point and approximately 48 alliances nationwide. Jobs created: 174 (as of December 2012) Employee composition: 92 women and 82 men.
Sector: INSURANCE
Mission: Seguros Oriente offers their clients peace of mind by safeguarding their assets against future risks. Vision: We are a transparent and trustworthy company with a social focus; a pioneer in the creation of profitable and cutting edge products and services, which boasts a qualified and committed team that has a close relationship with our clients, exceeding their expectations with a perspective of continuity and development for shareholders and the society.
Product lines Bonds and Construction
Products specialized in guaranteeing clients’ contractual obligations with the public and private sectors, in order to safeguard their projects: Seriousness of the Offer, Faithful Contract Compliance, Good Use of Advance Payments, Good Use of Materials, Customs Guarantees, Good Use of Credit Notes, Personal Injury, Civil Construction Liability, Complete Contractor Risk, Complete Assembly Risk, Complete Construction Risk.
Vehicles
Policies designed to protect light or heavy-duty vehicles against any and all risks. It boasts coverage for total or partial loss in Ecuador, Colombia and Peru. An insurance policy aimed at satisfying the most demanding client expectations, which look for differentiated coverage, was created for Premium Vehicles; Oriente Premium offers exclusive benefits and preferential rates for vehicles worth over US$ 30,000.
Family and Home
Product designed to offer protection and security for families and their homes: Oriente Familia: is a policy created with families’ most important needs in mind, when a loved one is lost. Oriente Hogar: protects the investment fomented day to day. For Premium Homes, a differentiated insurance policy focused on the most exclusive needs was created.
Corporate identity The Seguros Oriente logo was reborn in 2000, based on a philosophy of service, clarity and transparency, which transmits the character of an innovative, avant-garde and modern company. The “O” in Oriente symbolizes the rising sun in the east over a vertical horizon, underpinned by the “safe by your side” slogan, which describes the company’s philosophy, and accompanies the logo in all its applications and uses. The logo’s colors, green and blue, combine the dynamism of the contemporary with the stability of the traditional.
Major stakeholders, the leading companies
[pág. 123]
Financial information EVOLUTION OF PREMIUMS $40,000,000 $35,000,000
ION
T UC OD
$30,000,000 OS
UR EG
USD$
$25,000,000
PR TE
IEN
OR
S
$20,000,000 $15,000,000 $10,000,000 $5,000,000 $0
PRODUCCIÓN ORIENTE % Growth
1999 47,403
2000 115,507 144%
2001 650,158 463%
2002 2,512,207 286%
2003 3,691,574 47%
2004 6,491,364 76%
2005 7,919,000 22%
2006 10,486,000 32%
2007 2008 2009 11,579,722 21,195,087 23,889,197 10% 83% 13%
2010 2011 2012 25,631,771 31,360,215 34,005,701 7% 22% 8%
SALES SHARE BY SECTOR
1%
62%
38%
46%
52%
35%
38%
51% 16%
22% 22%
5%
26%
2000
40%
32%
20% 2001
2002
2003
2004
Vehicles
42%
10%
10%
37%
48%
2005
12%
40%
47%
38%
13%
12% 49%
13% 7%
38%
13%
8% 3%
7%
36%
28%
12%
5% 7%
13%
46%
2006
32%
2007
General and Technical
2008
Finances
Crédito
10%
10%
36%
39%
2009
2010
16%
32%
25%
2011
2012
Soat
MARKET SHARE
4,0%
TOTAL PRODUCTION
50.000
25,0%
40.000
20,0%
30.000
15,0%
20.000
10,0%
10.000
5,0%
0
0,0%
20.000
FINANCES
2,5% 3,0%
2,8%
2,6%
2,6%
2,5%
14,5%
2,0%
1,0%
0,0%
2008
2009
Amount
2010
2011
2012
15.000 12,9% 10,5%
12,9% 12,8%
10.000
5.000
2008
2009 Amount
Market share *Amount in thousands of dollars
2010
2011
2012
0
Market share
*Source: Latino Insurance
EVOLUTION OF EQUITY
6,000,000 5,000,000
USD$
4,000,000 3,000,000 2,000,000 1,000,000 EQUITY
2000 166,671
2001 241,019
2002 419,716
2003 675,101
2004 1,216,625
2005 1,250,302
2006 1,965,625
2007 2008 2,185,411 3,131.588
2009 4,011,891
2010 4,321,459
2011 5,228,377
2012 5,900,620
Source: SEGUROS ORIENTE
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Major stakeholders, the leading companies
Sector: INSURANCE
Service Culture Seguros Oriente promotes an organizational culture focused on maintaining a high level of performance for its clients. Its commitment to service is aimed at consistently being aware of, and measuring, satisfaction levels across its value chain, while applying the respective improvements to reach desired levels. At Seguros Oriente, all employees operate as one large customer service department. This approach stems from the client and spreads to all front of the houseand back of the house departments, making Service Quality the driving force, and main differentiator of the business.
Awards and commitments
2
1 A rating
3
Commitment to the Global Pact
GRI Stakeholder
Seguros Oriente obtained an A rating
The Company complied with the United
Adhering to the Global Reporting
for Corporate Social Responsibility,
Nations’ Global Pact, committing itself
Initiative allows Seguros Oriente
granted by Global Reporting Initiative
to contributing to a more sustainable
to be part of the primary support
(GRI), in recognition of fulfilling the
and inclusive world economy, aligning
of GRI, supporting its mission
requirements of its “Seguros Oriente
its strategies based on 10 universal
with its experience, while sharing
2011 Sustainability Memory”.
principles spread across four areas:
knowledgewith organizations the
human rights, work standards, the
world over and the results of its
environment and anti-corruption.
good practices regarding Social Responsibility.
Forecast Seguros Oriente presents itself as a company that is primarily focused on being the comprehensive insurance solution for all companies in Ecuador and the Ecuadorian society itself, offering a variety of essential products for safeguarding assets. The Seguros Oriente philosophy is based on a service and
clear communication approach with all its stakeholders, and thus it constantly seeks to maintain the company’s sustainability and set new goals for itself, allowing it to meet the expectations of the partners, clients, employees and other related parties.
Major stakeholders, the leading companies
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“A company that contributes to the development of the nation and to Ecuadorians’ quality of life.
”
SEGUROS SUCRE S.A. Protecting the future of its clients Seguros Sucre S.A., with its 68 years of presence in the domestic market, was born from Englishman Harry Shephard’s idea. Shephard saw a development opportunity within the insurance industry in Ecuador. Up until 1984, SEGUROS SUCRE S.A. was managed by Agentes Generales S.A. and Comercial Anglo Ecuatoriana, which acted as general proxies for the English company Royal Insurance Company. Seguros Sucre S.A.’s initial growth focused on the technical branches, until a decision was made to merge Royal
Insurance’s
Seguros
Sucre
portfolio S.A.’s
with
portfolio,
thereby occupying an important
firms. A new stage in the company’s history began in 1985, when Leasing del Pacifico purchased 51% of the company’s stock, and it became part of the Banco del Pacifico Financial Group. Seguros Sucre S.A. has continued to evolve, and in 2011, by means of the Banking Board’s resolution (JB-2011-1973), it undertook a new change process. In July of 2012 it ceased to be part to the Banco del Pacifico Financial Group, and became part of the National Financial Corporation. With this direction, the firm built a new corporate concept and presented its brokers and clients with an updated image (2013).
position among Ecuador’s insurance
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Major stakeholders, the leading companies
Established: October 26, 1944 Head office City: Guayaquil Province: Guayas Address: Pedro Carbo 422 y Av. 9 de Octubre, Edif. San Francisco 300, piso 6. General Manager: Gene Alcívar Guzmán Contact: (04) 2563-399 Website: www.segurossucre.fin.ec Number of branches nationwide: 9 Jobs created: 225 Composition by gender: 111 women, 114 men. Data obtained as of March 2013.
Sector: INSURANCE SOLID GROWTH As a result of its long track record within the Ecuadorian insurance market, Seguros Sucre S.A. guarantees an immediate response for all its clients. This is clear given that the insurance firm boasts loyal clients who have remained with the company throughout its evolution processes and plans. As such, the firm offers efficient asset and
personal protection services, ensuring the continuity of public and private services in a profitable, sustainable and socially responsible manner. This is achieved through the creation and preparation of strategies that allow for the evolution and sustainable development of the company, thanks to the contributions of its employees.
Core business HOME
This field’s coverage is aimed at covering the needs of the home and potential risks that may occur, whether fire, theft, civil liability, electronic equipment or personal injury. The stability of its clients is its main responsibility.
ALL TYPES OF VEHICLE RISK
PERSONAL INSURANCE
This insurance policy is designed to meet the demands of clients, and thus guarantee an immediate response service in terms of accidents, with plans for light, heavy duty and public transport vehicles. This policy grants coverage to the insured automobiles for any kind of unexpected event.
Seguros Sucre S.A. boasts personal insurance plans in accordance with the needs of each client: Global Plus (international medical assistance), life and group annexes, temporary individual life, local medical assistance and personal injury as a group, for companies, schools, factories, etc.
1985 y 2009
2013
Image Renewal 1944
As a company established with English capital, Seguros Sucre S.A. used the Royal Insurance logo, an insurance firm with a long track record. Highly visible black letters and a red colored symbol were the company’s graphic concept.
When the Banco del Pacifico Financial Group purchased 51% of Seguros Sucre S.A.’s shares, it aligned itself with the financial firm’s institutional image. In 2009 the insurance firm, without deviating from the Financial Group’s guidelines, updated its image and included the letter S in the center of its logo.
Seguros Sucre S.A. decided to update its logo and slogan, retaking the color red, which characterized it originally, along with its link to the National Financial Corporation. The new concept summarizes its commitment to its clients, and socializes the new corporate image towards its internal and external audience.
Major stakeholders, the leading companies
[pág. 127]
Financial information
EQUITY
LIABILITIES
94,45%
SEGUROS SUCRE RE
7,42%
REST OF THE SECTOR
SEGUROS SUCRE
8,01%
91,99%
SEGUROS SUCRE 92,58%
REST OF THE SECTOR
RESULTS
FINANCIAL INVESTMENTS
5.55%
REST OF THE SECTOR
ASSETS
NET PREMIUM
95,83%
8,35%
SEGUROS SUCRE REST OF THE SECTOR TECHNICAL RESERVES
TOTAL SEGUROS SUCRE
5,89%
REST OF THE SECTOR
SEGUROS SUCRE
90,71%
CLAIMS PAID
92,17%
7,85%
4,17%
9,29%
REST OF THE SECTOR
SEGUROS SUCRE
91,65%
REST OF THE SECTOR
SEGUROS SUCRE 94,11%
REST OF THE SECTOR RANKING
9 8 7 6 5 4 RANKING
3 2 1 0
Assets
Liabilities
Equity
Results
Net premium
Source: Seguros Sucre, information as of March 2013
[pรกg. 128]
Major stakeholders, the leading companies
Financial investments
Technical reserves
Claims paid
Sector: INSURANCE
Forecast The insurance firm’s future plan is to grow 20% in 2013, and in accordance with its 5-year strategic plan, reach the number one spot in insurance firm rankings, when it comes to net premiums achieved. To this end, the firm is making investments to implement technologythat allows it to have a system to meet client needs, which also provides timely solutions for client concerns, continuously improving service and customer relationship management, while evaluating the need to associate with the best partners in the market. Another important plan is to grow in additional cities nationwide, to expand service coverage. Currently, Seguros Sucre is
Achievements and awards
1 Certifications of the Superintendent of Banks and Companies’ Office This governing entity has granted several certifications to Seguros Sucre so that it can provide insurance according to the law.
2
3
Award 2004 An business merit award granted by the Chamber of Commerce of Guayaquil.
present in Guayaquil, Quito, Ibarra, Ambato, Riobamba, Manta, Machala and Cuenca. To this end, the firm has the support of internationally renowned reinsurers, such as Swiss Re, Hannover Re, Everest, Patria S.A.B., QBE, Americana de Seguros, and Sirius America. With such significant support, the firm provides guarantees, trust and peace of mind to its clients, which allows it to occupythe top spots in Ecuadorian insurers’ ranking. Additionally, the plans and programs managed by the company invariably seek
Entrepreneurship Award for contributing to the promotion of entrepreneurship in the “Sebrae Challenge”, granted by the ChamberSmall Businesses.
direct benefits for its clients, given that they depend on the execution of efficient and timely service.
Values that support its activity:
-Loyalty. -Integrity. -Respect. -Responsibility. -Service vocation. -Passion for what it does.
Major stakeholders, the leading companies
[pág. 129]
“Cleaner energy and efficient solutions for a better world.
”
SERTECPET Quality and experience A combination of leadership and corporate vision is what prompted the LópezRobayo brothers to found SERTECPET in 1990. It was the
opportunities for innovation, reinvestment, research and for the purchase of state of the art technology for its projects.
start of a company aimed at the construction of energy projects and the
development
of
conceptual
engineering for a hydrocarbon sector with global ambitions.
SERTECPET constantly seeks client satisfaction, transparency of processes and the to project an image of a company that is social responsiblewith its environment.
Their experience in both sectors amounts to more than two decades and has led to the consolidation of a modern infrastructure, the production of new technologies and the proper management of theirbusiness, allowing them to focus on the continuous improvement of their organization’s processes. The company’s path has brought
[pág. 130]
Established: 3 de octubre de 1990 Head office City: Quito Province: Pichincha Address: Av. Eloy Alfaro N37 – 25 y José Correa.
General Manager: Bernardo Traversari Contact: (593-2) 3954900
Technological innovation and development. Technological centers and successful experimental phases foresaw the launch of the JET CLAW hydraulic pump, summarizing the work of the Sertecpet engineers. This project sets the standard for creating new products and grants a glimpse into the state of the international stage.
Major stakeholders, the leading companies
Email: Bernardo.Traversari@sertecpet. net Head office: Quito Jobs created: Direct jobs 1,835 Indirect jobs: 104 (job intermediation) Gender division: 100 women, 1,735 men. Jobs created up to December 2012
Sector: SERVICES CORPORATE PHILOSOPHY Sertecpet’s responsibility in developing and providing quality energy resources lies with its daily work, and with fulfilling its obligations to the community. As such, its corporate philosophy is reflected in its:
Mission. To generate comprehensive solutions for the energy sector through state of the art technology.
Vision. Excellence in worldwide energy solutions.
Comprehensive Policy. A company committed to the environment, which believes in the capacity of its human resource and generates products and services through the continuous improvement of all its processes.
Business Lines Sertecpet’s proposal
Service and product provision for the oil industry. (Conceptual, basic and detailed engineering; consulting; onshore and offshore EPC project development; construction of flow lines, surface facilities, pressure and atmospheric containers, artificial lifting: hydraulic, electric submersible and progressive cavity pumps, well evaluation and testing, operation, repair and maintenance of downhole equipment, design and construction of parts and tools for the hydrocarbon and energy sector).
Artificial Lifting
Services and Operations
Sertecpet is a company that specializes in artificial lifting for the production of oil wells. The company offers artificial lifting systems with hydraulic, electro-submersible and progressive cavity pumps.
Machining Plant
Energy infrastructure (EPC)
100% CNC machining equipment that integrate computer-assisted designwith manufacture, and boast international certifications for producing tools certified by API 5CT, 5L, 7-1 and Tenaris SEC, Blue, Atlas Bradford, Antares and Hydril 500 series, nondestructive testing and metrology laboratory.
Onshore and offshore energy infrastructure projects.Specialists in the development of turnkey projects for EPC (engineering, procurement, construction), electromechanical assembly, construction of lines for liquid and gas flow, installation of storage tanks and construction of process equipment.
Artificial lifting services for testing and production of oil wells with the design, construction, operation and maintenance of production plants. The company performs deposit and reservoir management studies to optimize artificial lifting systems.
Production facility plant
The plant is specialized in the engineering, design and provision of process equipment, pressure containers, storage tanks for the oil, gas and industry sector. It also has the country’s most modern equipment for steel processing with international certifications such as ASME, NBIC, ISO among others.
Major stakeholders, the leading companies
[pág. 131]
Financial information TOTAL REVENUE INGRESOS TOTALES 90.000.000 90.000.000 80.000.000 80.000.000 70.000.000 70.000.000 60.000.000 60.000.000 50.000.000 50.000.000 40.000.000 40.000.000 30.000.000 30.000.000 20.000.000 20.000.000 10.000.000 10.000.000 0 0 2009 2009
Fuente: 101 SRI Source:Declaración DeclarationFormulario Form 101 SRI
2010 2010
2011 2011
2012 2012
PATRIMONIO NET EQUITYNETO 40.000.000 40.000.000 35.000.000 35.000.000 30.000.000 30.000.000 25.000.000 25.000.000 20.000.000 20.000.000 15.000.000 15.000.000 10.000.000 10.000.000 5.000.000 5.000.000 0 0
2009 2009
Fuente: Declaración Formulario 101 SRI Source: Declaration Form 101 SRI
ACTIVOS TOTALES TOTAL ASSETS
2010 2010
2011 2011
2012 2012
70.000.000 70.000.000 60.000.000 60.000.000 50.000.000 50.000.000 40.000.000 40.000.000 30.000.000
30.000.000 20.000.000 20.000.000 10.000.000 10.000.000 0 Fuente: Declaración Formulario 101 SRI
0
Source: Declaration Form 101 SRI
2009
2010
2009
2011
2010
2012
2011
2012
90.000.000
Source: SERTECPET
[pág. 132]
Major stakeholders, the leading companies
MEXICO
MEXICO
PERÚ
COLOMBIA
PERU
0
COLOMBIA
SALES PER COUNTRY 2012
60.000.000 70.000.000 50.000.000 60.000.000 40.000.000 50.000.000 30.000.000 40.000.000 20.000.000 30.000.000 10.000.000 20.000.000 0 10.000.000
ECUADOR
VENTAS POR PAÍS 2012
ECUADOR
80.000.000 90.000.000 70.000.000 80.000.000
Sector: SERVICES
Forecast Backed by its know-how (experience in business), technology development, constant innovation and international quality parameters, SERTECPET aims to contribute with its knowledge and quality processes to a global model of sustainable development. The company also intends to remain a leader in technological innovation within the industry. Sertecpet’s forecast is also underpinned by the knowledge of its employees, involved in all the company’s tasks, in order to fulfill its vision. Thanks to this support and to its track record in the energy and hydrocarbons sector, the company is nationally and internationally recognized for offering thehighest quality services and products.
Certifications
1 A sustainable vision The Comprehensive Management System consists of the company’s quality, environment, health and occupational safety pillars, for its proper management.
2
3
International Certifications The organization has the following certifications to support and validate its work: ISO 9001, ISO 14001, OHSAS 18001.
The company’s projects will certainly rely on the certifications and acknowledgments it holds and that represent the hard work and thorough scientific and technological study processes through which the productivity and capacity of its clients’ projects are increased.
Certified by: The American Petroleum Institute (API) and the American Society of Mechanical Engineers (ASME).
by said company. This places Sertecpetwithin a group of companies selected worldwide by Tenaristo perform thread milling under its production standards. Sertecpet S.A. has invested in special tools for its quality control and staff training area adding to the quality of its products.
The company’s development and planning are based on strategic agreements. One of these is the License with Tenaris Connections, which allows for the construction of thread mills specifically designed for the oil sector
Major stakeholders, the leading companies
[pág. 133]
“German Pharmaceutical production quality in Ecuador.
”
Grupo Grünenthal pharmaceutical plant Tecnandina S.A. is the most modern pharmaceutical plant in Ecuador and one of the best in Latin America. Its foundation is intertwined with the history of the GRÜNENTHAL Group, as Tecnandina is said pharmaceutical company’s production plant, which produces and exports to 17 countries in Latin America and Switzerland. Tecnandina was bought by the German group in 1979. The current facilities were subsequently built in 1984 and 1992, according to the highest international standards, and with an outlook towards expansion. Since its inauguration, the plant has grown and had based its production on European quality standards, allowing it tomeet today’s and
[pág. 134]
tomorrow’s demands in an optimal and
responsible
manner.
These
Established: 1979
actions have contributed to the company’s vision of development
Head Office (Ecuador)
and
City: Quito Address: Av. Manuel Córdova Galarza, Km 6 ½ y calle Paraíso - Sector Pusuquí
research
focused
on
Tecnandina
of
new
patients’ S.A.’s
formulas wellbeing.
strategic
focus
ensures its sustainable growth and a
General Manager: Ana María Lazo
process of understanding the needs
Contact: (593-2) 298-9100
of its clients. Its production processes
For new business opportunities, contact: Sonia Riera
continue to be based on quality, best production practices and innovation. Tecnandina S.A. boasts important certifications that only a few plants in Latin America have managed to obtain. These include European certification, an
important
achievement
for
the company and for the country.
Major stakeholders, the leading companies
(593-2) 298-9100 ext: 9185 Website: www.tecnandina.com www.grunental.com Education level of employees: Graduate, Undergraduate, Professional Technicians and Bachelor’s Degree.
Sector: INDUSTRIAL Human Talent Medication production quality and constant process improvement are essential pillars for Tecnandina S.A. Being part of a successful, leading international company in the field of pharmaceutics production is a point of pride and satisfaction for Tecandina S.A., which is based on its human capital: the company has qualified personnel; internationally qualified technical and administrative professionals through demanding training, and both internal and external audits for their professional development.
Products and services Products Transfer and Development
Professionalism and flexibility are the traits that allow Tecnandina S.A. to effectively carry out a formulation from development through to the marketing of products, both locally and internationally. To this end, it works with highly qualified scientists, who are experienced in: formulations, development and validation of methods of analytical methods, stabilities, etc.
Pharmaceutical Forms
Tecnandina S.A. produces medications for human consumptionthrough different pharmaceutical forms: capsules, pills, tablets, powders, creams, gels, ointments, pastes, suppositories, syrups and suspensions.
Manufacture
The Tecnandina S.A. Plant has more than 30 years of solid experience in the development, production and conditioning of pharmaceutical products. The plant currently exports to countries such as: Colombia, Venezuela, Chile, Peru, Mexico, Switzerland and 10 Central American countries.
Its corporate culture Tecnandina S.A. is a multinational company that considers its employees to be the key to success. They experience a “Winner’s Culture” and the value of a respectful and open dialogue, in which communication plays a vital part in itsstaff’s everyday activities. The objective of the Human Resource Management department is to identify present and future employees’ potential seeking their professional development in accordance with their abilities and talents. Because one thing is for certain: only a company that looks out for the professional development of its employees actually looks ahead and continually adapts to social end economic changes. This is what makes Tecnandinda S.A. a successful company with a long-term vision.
Major stakeholders, the leading companies
[pág. 135]
Constant work THE VALUES THAT BUILD THE FUTURE “All our work, as a team and individually, is focused on the patient and his wellbeing. As members of a corporate business, our organizational culture is based on values that define our conduct with patients, clients
“A strategic ally in the pharmaceutical industry.
and partners”.
”
Quality certifications in BMP (Best Manufacturing Practices)
INVIMA (Colombia) BPM (Ecuador) European BMP Certification EHS Certifications (Environment, Health and Safety)
OHSAS 18001 ISO 14001
[pág. 136]
Major stakeholders, the leading companies
Sector: INDUSTRIAL Logistical services and operations for third parties:
Tecnandina S.A. offers logistical services, which include: storage, distribution, reassignment and export activities. A task within which clients receive the highest quality standards, the company adheres to. Tecnandina S.A. also provides indicators that contribute to constant improvement and growth. Patient
oriented
security,
quality
and
efficiency are the fundamental pillars, which the company workswith, along with a high level of service and at competitive costs for the national and international market. Logistics management has been the key in Tecnandina S.A.’s strategic positioning in the
Certifications and awards
1 Quality Certifications • Ecuadorian Health Authorities • INVIMA Colombian Health Authorities. • EMA Health Authorities of the European Union.
2
3
Occupational Health and Safety Certifications: • OSHAS 18001 Occupational Health and Safety Management System. • ISO 14001 Environmental Management System.
market, due to the fact that a well-managed supply chain, allows the company to provide clients with a completely personalized service, aimed 100% at specific needs.
Great Place To Work Certified by the Great Place to Work Institute as one of the best companies to work at in Ecuador. It reached 13th place on the list of the 22 best companies.
an international scale, the company has created new business networks with important companies over the last few years, and has also promoted a ‘Service Level’ that guarantees an adequate supply of finished quality products, and within client time frames.
Aware of the demanding challenges of the pharmaceutical industry on a national and
Major stakeholders, the leading companies
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