// 2016 PORTFOLIO OVERVIEW |
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Simplicity and complexity need each other. JOHN MAEDA
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Bars & Restaurants PAGE 7
Competitions PAGE 41
Residentials PAGE 65
Special Projects PAGE 103
Stores & Showrooms PAGE 135
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Bars & Restaurants
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BARS & RESTAURANTS
Mulino a Vino ITALIAN WINE RESTAURANT NEW YORK, USA
Mulino a Vino’s Davide Scabin had originally planned to move to New York in 1990 to work at Tony May’s restaurant, San Domenico. He was just 25 years old. Yet family reasons prevented him from coming. Near Turin, he founded Combal.Zero, a restaurant that was awarded two Michelin stars. And 25 years after his thwarted American adventure, he opened a restaurant in the basement of a nondescript building in the Meatpacking District. Appearances can be deceiving. With a closer look, one sees infinite details that make this restaurant’s atmosphere both unique and comfortable. There’s the impressive gleaming marble bar with a view of the open kitchen. You can’t help but take note of the rustic tables in the brick-walled dining area and the labyrinth of small rooms. Diners are encouraged to select their preferred wine before ordering their meal. The cuisine includes traditional Italian dishes with unusual twists.
WHERE NEW YORK CITY, USA
AREA 210mq
WHEN 2014
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BARS & RESTAURANTS
MULINO A VINO
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BARS & RESTAURANTS
El Porteno Arena ARGENTINIAN RESTAURANT MILANO, ITALIA
El Porteño 2 follows in the footprints of the first restaurant, transporting diners into an amazing world far, far away. It’s truly a taste of Argentina. The restaurant’s furnishings, such as sideboards, doors, window shutters, even refrigerators, have been imported as well as the legendary Argentinian hospitality. At the entrance, diners can make themselves comfortable at the huge bar. Yet even before reaching the bar, diners are welcomed by the cordial yet always discreet staff that will provide for their every need during the evening. A overall style connects the restaurant’s rooms but each has its own particular theme. The flooring alternates between Cementine porcelain stoneware in typical patterns and wood surfaces. The main dining room offers a clear view of the glassed-in kitchen. It leads into a series of small, private rooms. These cosy nooks have carpeted floors and bright walls that have been tastefully decorated. A restaurant in which every little detail has been carefully studied. The juxtaposition of colors and materials surprise the diners. A celebration for the senses, from the savory food to the eye-catching atmosphere.
WHERE MILANO, ITALIA
AREA 500mq
WHEN 2014
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BARS & RESTAURANTS
EL PORTENO ARENA
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BARS & RESTAURANTS
NOON
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BARS & RESTAURANTS
NooN RESTAURANT & COCKTAIL BAR MILANO, ITALIA
NooN Restaurant & Cocktail Bar redefines the concept, bringing together excellent food, entertainment, contemporary art and design in a single location. Relax in style in this incomparable spot that offers five different settings: a cocktail lounge, a buffet restaurant, a full-fledged restaurant, a cigar bar and a night club featuring DJs. The color white is the overarching theme at NooN with a special touch added in each area. In the cocktail lounge, a warm atmosphere is created with low tables and upholstered chairs in beige, brown and orange. In the buffet restaurant, the furnishing include tables with brushed steel bases and black Corian tabletops. Diners settle into black and beige chairs or red leather booths. The restaurant’s open space is alluring with the Simone D’Auria-designed lamps and the spectacular and fragrant fresh flower arrangements. For an after-dinner drink, NooN welcomes guests into one of Milan’s largest cigar bars for a 1940s Cotton Club feel: soft lighting, deep inviting couches and foot rests upholstered in cowhide, crocodile and ostrich leather. Last of all, the night club stands out for its brilliant white color that continually changes thanks to special effects lighting. Even the bathrooms feature carefully selected materials and accents creating a one-of-a-kind space. In partnership with Studio Scagliotti.
WHERE MILANO, ITALIA
AREA 500+26mq
WHEN 2006
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BARS & RESTAURANTS
Ricci Milano ITALIAN BAR & RESTAURANT MILANO, ITALIA
Like a phoenix, the new Ricci in Piazza della Repubblica rises from the ashes of its former self in an entirely made-over version – new materials, new colors, a new way of interaction. Crossing the threshold, the sense is that of entering a large, high-ceilinged box. Brown is the prevailing color. The bar dominates the space – geometric, massive with its 10-meter length, its perfectly joined strips of wood that slide into one another creating, along with the custom lighting, a skillful interplay of luminosity and dark. A theme that re-appears in a portion of the ceiling and wall of the bar area. Muted, artificial light descends from the ceiling, like rain from the sky, through dozens of rods that form the light fixtures. This is the place for talk, tasting, meeting, a place that runs parallel to the frenzy of everyday life. In partnership with Studio Scagliotti.
WHERE MILANO, ITALIA
AREA 297+43mq
WHEN 2010
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BARS & RESTAURANTS
RICCI MILANO LOUNGE BAR & RESTAURANT
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BARS & RESTAURANTS
El Porteno ARGENTINIAN RESTAURANT MILANO, ITALIA
To translate the sensations of a distant country into architecture was the design challenge for this restaurant that brings a piece of Argentina to the heart of Milan. Hub of the elongated and irregularly-shaped floor plan is the kitchen: spacious, modern, streamlined, completely open to view, around which a series of interconnected rooms unfolds. In all different sizes – from the small, intimate private room, to the spacious main room, the wine cellar (also open to view), and the bar nestled in a corner, that is the last of the rooms on this virtual tour. Different rooms but with just one voice, because here everything speaks of Argentina, starting with the floor tiles, the designs typical of the former Spanish colonies, and on to the furnishings – the time-worn sideboard, the chairs, the refrigerator in the bar, the entrance door, the tall shutters that shade the ceiling-high windows, all the pieces restored and delivered from across the ocean. Bringing with them a warm, familiar atmosphere.
WHERE MILANO, ITALIA
AREA 370mq
WHEN 2010
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BARS & RESTAURANTS
EL PORTENO 1
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BARS & RESTAURANTS
La Bottega del Vino ENOTECA & BISTROT MILANO, ITALIA
La Bottega del Vino is a wine shop but also a small bistro in Milan, located near the Sempione Park and the Civic Arena. The challenge was to inject new energy into a site that had been neglected for years. The narrow, elongated shape of the floor plan was the starting point for the architectural makeover. The space was divided into multiple, fairly intimate, interconnected zones that maintain dialog with the surrounding urban context through floor-to-ceiling windows. The wall and floor coverings are clearly wine-related. It is a celebration of wine. Wine not only to be tasted, but also wine that adorns and warms the setting. Wine in many different-shaped bottles fills antique sideboards and tints bottles in the most disparate shapes that, like objects of modern art, embellish the walls of the bistro.
WHERE MILANO, ITALIA
AREA 121+40mq
WHEN 2012
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BARS & RESTAURANTS
LA BOTTEGA DEL VINO
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BARS & RESTAURANTS
Refeel COFFEE & MORE MILANO, ITALIA
Refeel is right near Porta Romana at the beginning of via Sabotino. Set back from the street, the location gives it a mellow feel and a magnificent view. The various dining options and settings showcase the establishment’s metamorphosis from the early morning into the evening. Tables for enjoying breakfast, brunch or a light dinner are located to the right of the entrance along an extended wing. Happy hour, in contrast, is centered in a larger space, ideal for the typical evening crowd. The buzz is focused on the bar and the pair of dark chocolate Chesterfield sofas. Refeel’s enormous windows look out on via Sabotino and via Agnesi. This backdrop/sun protection makes Refeel even more delightful inside and attractive from the outside. Contrasts come into play with the selected finishes. Antique oak covers the horizontal surfaces, including the floor and ceiling, while exposed, rough cement has been applied to the vertical surfaces. Subtle accents include tables with chrome-plated steel structural elements and lights that stand out against the two primary surface materials. The 12-meter long bar made of exposed cement set off from the building’s wall breaks up the corridor, giving the space a new feel.
WHERE MILANO, ITALIA
AREA 240mq
WHEN 2006
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BARS & RESTAURANTS
REFEEL
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BARS & RESTAURANTS
Living LIQUEURS & DELIGHTS MILANO, ITALIA
The project’s goal was to design a space in which the interior reflects the life outside. Living offers a cozy atmosphere that’s relaxing yet is also a happening spot that’s full of energy. It’s a blend of the refinement and allure of Milan with the fun-loving spontaneity of Argentina, offering guests a variety of experiences. This dichotomy defines the establishment: the space’s organization, the interior design, the choice of building materials, as well as the manner in which the business is managed. The Living experience changes during the day with various dining options and settings depending on whether it’s late afternoon or evening. The casual restaurant occupies two sections along the restaurant’s outer edges, in contrast to the chic, central bar area that pulsates with energy from the gathered guests or those passing through. Living’s large windows open onto Piazza Sempione and guests can gaze at the Arco della Pace and its park. The spectacular view enhances the experience for the guests while granting those outside a clear look at the action inside. The interior design mixes precious, elegant textiles and damask fabrics with late 1920s furniture and restored modern art for a surprisingly harmonious yet contradictory style that truly reflects the owners’ personalities.
WHERE MILANO, ITALIA
AREA 210mq
WHEN 2003
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BARS & RESTAURANTS
LIVING
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Competitions
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COMPETITIONS
CHP Library LIBRARY CONCEPT COPENHAGEN, DANIMARCA
The new Library project is the result of inspirations coming from the study of town planning and from the architectural evaluation of the buildings around the project area. It shows two buildings with different size and height, rectangular plant, pitched roof, quite sloping in this case, typical geometry not only of that place but also typological theme strongly established in the construction culture imagery as a building archetype. The supporting structure is made of laminated timber portals. The external perforated metal sheets cover works as a double skin and cover almost entirely the building; the “skin” is cut, where needed, to favor a consistent natural light access and to create prospective views inside the Library. The perimeter walls are wooden, while transparent parts have been made with low-e glass. The building employs the greenhouse principles, where the light entrance and the consequent buildup of heat due to solar radiation, contribute to the comfort of the users, integrating light and heating from mechanical systems. The main entrance of the Library is on the Toldboldgade, it opens into a teak essence wooden paved square, with a floor light line indication that guides the visitor to the reception. The Library portion that includes the bookshop and the café is a meeting point for everyone who wants to continue to read a book in a pleasant night, or to have a nice conversation and a glass of Hyldeblomstsaft. On the ground floor there is the children area with multimedia totems with monitor, headphones, game console, and further to them there are tables with pc to consult and read the online available books. At the first floor there are: an area to consult the available titles both books and e-books, a room for audio/video materials and a reading/studying area. To complete the floor al location: toilets and a relax-zone for a more comfortable reading. The reading room has a privileged view on the Opera House. The second floor includes multimedia and reading areas.
WHERE COPENHAGEN, DANIMARCA
WHEN 2014
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COMPETITIONS
CHP LIBRARY
GROUND FLOOR
FIRST FLOOR
SECOND FLOOR
THIRD FLOOR
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COMPETITIONS
NYC Sky Condo CONDO CONCEPT NEW YORK, USA
FEEDING THE CITY. FARM FOR LIFE. Following the idea of the contest, converting a space that is now a parking in a building that represent the new relationship between people and nature, the project will represent a new point of attraction for the city. Two different elements compose the building: one lite box, heavenly, multifaceted and green identify the vertical farm and one white, with concrete decoration the rem ind a stylized tree for the residential zone. The Vertical Farm Zone is characterized by a spirai ramp with a centrai green cavaedium where will grow the agricultural products. The glass covered allows a direct lighting for plantation and a relationship between inside and outside. The Residential Block is conceive as a multifunctional piace where coexist different activity, space designed for sport, culture and meeting like the public flat roof with a gym area on the last floor. A new plaza on High Line level, and e two commerciai floors, at the base of the building, complete the project, making a connection between High Line and the surrounding area.
WHERE NEW YORK, USA
WHEN 2015
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COMPETITIONS
NYC SKY CONDO
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COMPETITIONS
Building Renovation RESTAURANT CONCEPT DESIO, ITALIA
Renovation of the former Desio prison as a restaurant and bar. The decision – sparked by the uniqueness of the job - was conservative and comprehensive of the existing layout to take advantage of the linear geometry and monotony of the all the facade perspectives created by the surrounding walls, through a system of coverings that would meet the objectives of the project design and would allow for harmonious integration of the fundamental features of the project into the existing building, like: technological innovation, organic nature, visibility and quality of use of the entire complex. A distinctive element is the sail-like covering, formed by an awning that, on the southern exposure, is a canopy made of polycrystalline silicon solar panels. The awning enfolds the entire building, creating functional spaces for loading and unloading, for staff in the area in the back, and attractive spaces around the terrace.
WHERE DESIO MB, ITALIA
AREA 4.412mq
WHEN 2006
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COMPETITIONS
BUILDING RENOVATION
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COMPETITIONS
Ville Ponti Hotel HOTEL CONCEPT VARESE, ITALIA
Part of the Ville Ponti, the hotel embraces the stylistic legacy of the terrace of the Andrea Ponti villa. An aerial bridge joins the reception hall to the tower, which primarily houses the rooms. At street level, and up to a height of about 8 meters, is a winter garden that is also visible from the road. Covered parking is attached to the lower portion of the tower. On the reception level, on the side where the terrace is located, is restaurant service with kitchen, a fitness room with saunas and massage rooms, a pool with showers and dressing rooms, a bar, offices and storage rooms. On the floor above, visible from the reception area, thanks to the two-story ceiling, are a bar, meeting rooms, classrooms, other rooms and suites. On the second floor there are nine suites, these too, with access to a “roof garden� and complete with terraces opening onto the interior of the complex with views of the winter garden and the green space in front of the pool.
WHERE VARESE, ITALIA
AREA 6.700mq
WHEN 2006
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Invent a Square MARINA CONCEPT MARINA DI PISA, ITALY
The project is developed around two axes. These are the piazza’s main crossing points that serve to divide the area into sections with various offerings. Entering the piazza from the left, the plans call for the creation of a green space, a small park and botanic garden filled with native species. The irregularly shaped area offers paths that accentuate the perspective and depth. A seating area shaded by mast-like awnings partially divides the central section into two “corridors.” In addition, there’s space in which market stands could be situated. The central section extends all the way to the seaside promenade, the ideal spot for relocating the bar. After undergoing a complete renovation, the bar could become a year-round meeting place. The piazza’s layout was planned in such a manner to require those entering the space to choose and follow a specific path that would lead them to discover the piazza’s various offerings and views. The materials selected work well together and, above all, with the surroundings: the various pavement types that identify particular routes; the pavement and the outdoor furniture made of light-colored wood that calls to mind seaside wharfs; and the selection of plants that are native to the Mediterranean. The mast-like awnings that shade the seating area also recall the traditional wood buildings on stilts typical of this area. The spaces are further defined through the outdoor furniture and equipment made of exotic wood and weathering steel, the latter used for all the lights.
WHERE MARINA DI PISA, ITALY
AREA 15.000mq
WHEN 2015
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COMPETITIONS
GARDEN PROMENADE
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Soliera cambia, cambia Soliera TOWN CONCEPT SOLIERA, ITALIA Soliera: a proposal for an urban redevelopment project that would improve daily life through increased socialization. The Soliera project proposal is framed around two very different urban areas: via Roma, which runs north-south; and the buildings comprising the quadrangle created by via Grandi, via Marconi, via Menotti and via Garibaldi that would be united through the redevelopment of Piazza Sassi. Via Roma, which provides a central, north-south access point to Soliera’s center, stands out from its surroundings for its typical urban design that offers many redevelopment options for stimulating socialization: public gathering areas, spaces for citizen services, meeting points, playgrounds, areas for sitting down or for simply passing through on a relaxing stroll. In contrast, the urban area encompassed by via Marconi, via Grandi, via Menotti and via Garibaldi has an irregular shape. The design for this area of Soliera would involve a further division into quarters. This would offer additional opportunities for integration and interaction resulting in a widening of the existing historical center. The work to be carried out on Piazza Sassi would involve reclaiming the actual piazza, which today is largely unused, and transforming it into a public space ideal for relaxing and socializing, even during its restoration. The transformation would begin with an overhaul of the piazza’s surface, eliminating uneven sections and steps with the goal of creating even walkways on the piazza, including under the arcades, for a completely handicapped-accessible zone. Areas for gathering and socializing are a recurring theme in this project. These spaces are designed for encouraging integration into the community with citizen services and greenery incorporated into an overall design that doesn’t offer just a single center but many. The area between via Mazzini and via Menotti that is currently used as a parking lot is envisioned as the perfect space for street fairs, markets, events and/or shows as part of a larger greenbelt project for the surrounding, mostly residential buildings.
WHEN SOLIERA, ITALIA
WHERE 2015
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COMPETITIONS
SOLIERA CAMBIA,CAMBIA SOLIERA
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Residential
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RESIDENTIAL
Private House Project PRIVATE HOUSE BOVISIO MASCIAGO MB, ITALIA
A two-family dwelling in the residential district of the town of Bovisio Masciago, set amidst vast areas of green, is the site of the project. The job is to enlarge an apartment on the first floor, incorporating a space previously used as a porch. The creation of a new area on the ground floor and an internal connecting stairway allows the apartment to appropriate the private yard that runs around the entire building, through the design of large openings with sliding doors in the living spaces that allow communication between the interior and exterior. The materials used, strips of antiqued, bleached oak on all the floors, white Carrara marble in the bathrooms and grey resin for the vertical connectors, further contribute to lending uniformity, while still characterizing the spaces.
WHERE BOVISIO MASCIAGO MB, ITALIA
AREA 164mq
WHEN 2011
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RESIDENTIAL
PRIVATE HOUSE PROJECT
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RESIDENTIAL
Private House Project Complex PRIVATE HOUSE CHONGQING, CHINA
A private home of considerable size and significance, located in the city center, near a large river, on a long, narrow lot that runs parallel to the river bed, which restricts the width of the floor plan -- this is the starting point. The style has a clear Palladian influence with columns, capitals, pillars and gables that repeat along the entire facade, balconies and porches offer pleasantly shaded areas to walk and converse. Doric columns adorn the green space in front, indicating the main pathways. Completing the construction on the west side is a large glassed-in greenhouse designed to contain the swimming pool; its slender metal structure echoes the covering of the cupola on the main building that serves as the ceiling for the large ballroom. In partnership with Studio Scagliotti.
WHERE CHONGQING, CHINA
AREA 5.742mq
WHEN 2007
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RESIDENTIAL
PRIVATE HOUSE PROJECT COMPLEX
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RESIDENTIAL
Country Villa Renovation PRIVATE HOUSE BUENOS AIRES, ARGENTINA
Renovation of a private country villa on the outskirts of Buenos Aires. The project, designed as a vacation home, revolves around the theme of conviviality and hospitality – from the enormous garden (approx. 10,000 square meters) with pool and sunbathing areas, to the large living room with loft billiards room, to the American style open kitchen. The structural elements were deliberately left exposed – metal pillars alternate with wood beams. The structure of the loft itself is an interplay of wood and metal components. The choice of furnishings was a quest to find unique items and vintage pieces, picked up at the street markets in Recoleta and Palermo.
WHERE BUENOS AIRES, ARGENTINA
AREA 284mq
WHEN 2009
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RESIDENTIAL
COUNTRY VILLA RENOVATION
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RESIDENTIAL
Via San Fermo Studio BED & BREAKFAST BRERA AREA MI, ITALIA
A Scandinavian-style apartment located in a part of the Brera quarter filled with young people. White dominates – from the walls to the fixtures. This minimal mini-loft is spiced with hints of color for a light-filled space that is both dynamic and functional.The completely restored hardwood floors made of massive planks have a bleached oak finish.The bathroom is decorated in the finest Carrara marble.
WHEN BRERA AREA MI, ITALIA
AREA 55mq
WHERE 2010
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RESIDENTIAL
VIA SAN FERMO STUDIO
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RESIDENTIAL
Via Brera Flat BED & BREAKFAST BRERA AREA MI, ITALIA
Urban minimalism in the heart of one Milan’s most beautiful quarters. Stark white blended with soft shades of gray and beige and touches of pastel create an elegant, sophisticated apartment. The interplay of arches and curves result in unexpected angles. Flooring crafted from massive planks with a grey oak finish and a bathroom in gres are the perfect frame for this urban artwork.
WHERE BRERA AREA MI, ITALIA
AREA 70 mq
WHEN 2015
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RESIDENTIAL
VIA
BRERA FLAT
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RESIDENTIAL
Via Solferino Apartment BED & BREAKFAST BRERA AREA MI, ITALIA
Chic and comfortable in Milan. In a historic building located on one of the city’s most elegant residential streets, SGS handled the renovation of this large, luminous apartment.The warmth of the wood finishes and the excellent use of color createa unique atmosphere. Each of the bright rooms is bathed in light due to the large windows and has its own personality.
WHERE BRERA AREA MI, ITALIA
AREA 82 mq
WHEN 2015
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RESIDENTIAL
VIA SOLFERINO APARTMENT
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RESIDENTIAL
Country House Renovation PRIVATE HOUSE VILLASANTA MB, ITALIA
The project is part of the refurbishing of an ancient country home that borders the Monza Park. The complete restoration and recovery of the attic allowed for great freedom of choice in the distribution and use of the interior. A brightly-lit hallway on the first floor is the walkway that connects the many bedrooms. The design choice is to leave the exposed beams of the ceiling and to play with the natural light, allowing dialog between the various rooms through windows and skylights. Resin is the dominant theme in the bathrooms – from the floors to the coverings – lending uniformity to the whole and allowing the furnishing elements to stand out. Wood, however, reigns as the flooring of choice in the other rooms.
WHERE VILLASANTA MB, ITALIA
AREA 189mq
WHEN 2012
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91
RESIDENTIAL
COUNTRY HOUSE RENOVATION
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RESIDENTIAL
City Loft Renovation Project PRIVATE HOUSE VIA SAVONA MI, ITALIA
The project is located in a recently-constructed complex, in a former industrial area of Milan converted to create new residential solutions featuring broad expanses of glazing. The job called for the renovation of a loft, with a redefinition and redistribution of the spaces. The ground floor features a large open space where the skillful interplay of the heights of the false ceilings punctuates and differentiates the various types of use. A slender white-lacquered bookcase with alternating open shelves and compartments with doors, flanks the immense dining table in solid wood. The continuing contrast between negative and positive space, elements in solid wood and white lacquer, becomes the common thread for the kitchen dĂŠcor. The upper floor is divided into two large master bedrooms with sleek, but elegant furnishings.
WHERE VIA SAVONA MI, ITALIA
AREA 189mq
WHEN 2012
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95
RESIDENTIAL
CITY LOFT RENOVATION PROJECT
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97
RESIDENTIAL
Private House Renovation Project PRIVATE HOUSE MONZA MB, ITALIA
The job involved the joining of two apartments and a redefinition of the space, its functions and circulation. The spacious living room is the dominant element, here natural light from the large, arched windows and overhead light from the new skylights blends perfectly with the artificial light from the deep-set skylight that surrounds the entire living room. The first floor is set aside for the sleep zone, where bedrooms and bath morph into a single space punctuated by the exposed wood beams. A black, oval, cast-iron tub dominates the space and black becomes the common thread in an ongoing interplay of contrasts with the white elements in the room. Different purposes that dialog in a single space is the recurring theme in the entry, too. When necessary, the central counter converts into an island filled with all the comforts of traditional kitchen.
WHERE MONZA MB, ITALIA
AREA 182mq
WHEN 2012
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99
RESIDENTIAL
PRIVATE HOUSE RENOVATION PROJECT
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101
Special Projects
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103
SPECIAL PROJECTS
Lampada Gigi DESIGN OBJECT Designed by Attilio Ladina, Luca Amendola and Gianluca Geroli
This lamp was originally designed for the Moreschi showroom. The lighting company Status then created and manufactured it. An impressive piece with an intrinsic nature that’s captivating. The hourglass shape is classic while its wood and brass details give it a contemporary feel. And the adjustable LED light transports it into the future with the latest technology. Gigi is not only a lamp but also an homage to the interior designer Gigi Scagliotti, a colleague and, above all, a friend. The series is highly versatile with floor and pendant models, the latter available with single or multiple fixtures. Adaptable for every environment. Diffuser finish: shiny lacquered wood in red, black or a white and black combination Fixtures finish: ceiling rose, stem and base in shiny brass. Light source: LED for creating two different moods: directional lighting or ambient uplighting. Pendant model dimensions: 84 cm h or 140 cm h Floor model dimensions: 200 cm h
WHEN 2015
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105
SPECIAL PROJECTS
LAMPADA GIGI
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107
SPECIAL PROJECTS
UniCredit International Center BANK SOFIA, BULGARIA The project - awarded to SGS Architetti and Studio Scagliotti - involved the internal and external renovation of Unicredit’s building. The space was transformed into an international centre for assisting clients who seek to do business in Bulgaria. Located in Sofia’s historic centre, the firstof-its-kind Unicredit Bulbank International Center came into being through a collaboration of high-level Italian brands in the fields of lighting and furnishings. The entrepreneurial project aims to globalize Italian companies by providing a prestigious location for conducting business in Sofia. A temporary office with the refined feel of your own branch. The restoration of the 1980s building’s exterior centred on the use of i-light panels, an innovative cement that lets light enter. The centre is spread over two floors. Careful attention was paid to the lighting design which adds a distinctive touch to every work environment, improving the overall atmosphere. There are multipurpose venues that can be used in various ways, from meeting rooms to event spaces. The reception area is located on the ground floor. On the first floor, meeting rooms are available by reservation with moveable walls for customizing the space. An artistic light design embellishes the entire ceiling. This centre offers far more than merely meeting spaces. UniCredit organizes Business-to-Business networking opportunities, industry-related events, co-marketing initiatives that bring together businesses with UniCredit specialists in consulting, legal and fiscal support for business development, and establishing relationships with local authorities.
WHERE SOFIA, BULGARIA
AREA 650mq
WHEN 2014
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109
SPECIAL PROJECTS
UNICREDIT INTERNATIONAL CENTER
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111
SPECIAL PROJECTS
Villa Rasini Medolago Building Renovation HOTEL LIMBIATE MB, ITALIA
The decision was made to restore Villa Rasini Medolago, an 18th century building that had fallen into disrepair, with the intention of turning it into a hotel and site for major events. The project called for renewal of the ground floor and first floor of the main building and refurbishing of adjacent buildings, as well as the creation of an underground auditorium comprised of two halls, measuring 1,500 and 600 square meters, respectively. Rounding out the project was a 1,300 square meter swimming pool in the spacious gardens and areas suitable for cultural and entertainment events. The reception area, hall, reading and meeting rooms occupy the ground floor; the first floor is exclusively for rooms. Some significant elements include a new stairway, strictly symmetrical to the existing stair, for access to the first floor rooms on the south side of the building, and the conservative refurbishing of a completely frescoed room with two-story ceilings. Composition choices were aimed at achieving maximum integration of the front entrance to the underground spaces with the existing architecture and the surrounding environment.
WHERE LIMBIATE MB, ITALIA
AREA 5.808mq
WHEN 2007
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113
SPECIAL PROJECTS
VILLA RASINI MEDOLAGO BUILDING RENOVATION
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115
SPECIAL PROJECTS
Ospedale San Raffaele NEW HOSPITAL PROJECT ABU DHABI, UAE
The master plan for the health care centre at San Raffaele Hospital includes hospital facility of approximately 45,000 square meters with departments for emergency medicine, nuclear medicine, radiation therapy, hemodynamics, radiology and neuroradiology. In addition, an adjacent university and research centre are planned that will cover a total of 48,000 square meters. A hotel spreading over about 97,000 square meters and a spa will be located in the heart of centre, ensuring that visitors feel comfortable and welcome. As an added service, the hospital’s ground floor will have both a library and a restaurant. The master plan was created in partnership with the Cordero&Partners studio.
WHERE ABU DHABI, UAE
AREA 297.620mq
WHEN 2009
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117
SPECIAL PROJECTS
Moreschi Stand Pitti Uomo STAND FIRENZE, ITALIA
A stand designed for the Pitti Immagine 2012 men’s fashion week at Fortezza da Basso, to create a novel display system that nonetheless reflects the core concept of all the Moreschi shops around the world. The starting point was a rectangular space, typical of trade shows, which was then enlivened with vertical planes and mirrors where reflected images doubled the space and showcased the products on display. Pure white walls covered in leather form slightly oblique folds, now making space for the ad campaign and then for sleek, backlighted, crystal display cases, to protect the objects inside. The Moreschi logo becomes an integral part of the project, converted into the essence itself of the texture that covers the walls and chairs, thereby strengthening the brand’s identity. In partnership with Studio Scagliotti.
WHERE FIRENZE, ITALIA
AREA 40mq
WHEN 2012
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119
SPECIAL PROJECTS
MORESCHI STAND PITTI UOMO
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121
SPECIAL PROJECTS
Pirelli PZERO STAND PITTI UOMO FIRENZE, ITALIA
The stand was designed for one of the leading men’s fashion events: Pitti Immagine Uomo. The challenge was to organize, in a surface area of 63 square meters, areas dedicated to product display and a reception space to discuss the new Pirelli collection. The space had to be identifiable with and emphasize the PZero philosophy. So, the idea was to use materials, shapes and colors reminiscent of the brand, like a red tire, used to frame the displays, furnishings in optical white MDF and geometric designs related to the image of Pirelli, like the cylindrical central module designed to host the hanging items. In partnership with Studio Scagliotti.
WHERE FIRENZE, ITALIA
AREA 63mq
WHEN 2008
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123
SPECIAL PROJECTS
PIRELLI PZERO
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125
SPECIAL PROJECTS
Milano Unica F/W 16/17 FAIR ROADSHOW MILANO, ITALIA SGS Architetti Associati was selected to design the Trend area for the textile trade show Milano Unica. Beginning with the 2015 shows presenting the Autumn/Winter 2016-2017 collections, Stefano Fadda of the company What’s Cool is the new creative director with the responsibility of identifying trends. The Trend area is being completely redesigned. The display will be inventive and novel. In fact, a sensory journey is being created. Images and sounds will bombard the visitor during this trip that will reveal the latest trends. Four fantasy worlds each representing a theme that highlights the indelible bond of textiles and fashion. Superstudio Piu’, 1,200 square meters of exhibition space, will be transformed. The journey will begin in area containing multiple screens. Interviews will be projected in which people declare what is considered “cool”, the perfect introduction for rooms dedicated to the trends mentioned. We first arrive at Arctic Tale where salt hills evoke a fantasy world of colorful ice-caps and thin air. Next, Folk Land where we see again hills but in earthy shades covered with trees, leaves and various arboreal elements to recall nature and landscapes. Graphic Wave has a completely different style. The installation’s square tubular structures and two-dimensional pavement and wall decorations create a space noteworthy for its strong black and white contrasts, geometrical effects and intertwining lines reminding us of the latest in digital technology. We make our final stop in the Play Room where primary-colored balls are strung along transparent wires. The rainbow of colors creates an optical effect, reminiscent of old-fashioned wooden toys and playing, not just the act but also the state of mind. At the end of the journey, visitors can relax in the lounge, sliding onto a sofa and getting a bite to eat. A video further explores the rooms’ various themes.
WHERE SUPERSTUDIOPIÙ, MILANO
AREA 1.200mq
WHEN 2015
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127
SPECIAL PROJECTS
MILANO UNICA
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129
SPECIAL PROJECTS
Milano Unica Tendenze S/S 2017 FAIR ROADSHOW MILANO, ITALIA Milano Unica presents textile/accessories trends which will provide inspiration and substance to the production of our industry, and serve as guidelines for designers regarding fabric choices. Meanwhile, a sort of synergy has developed between supply and demand, transforming matter and then consolidating it into shape. Stefano Fadda, Art Director of Milano Unica, supported for the concept by SGS Architetti Associati have identified different areas of inspiration and created a museum exhibition that runs along a path, as in a gallery, where paintings of various sizes and forms hold tissues and matter creating a unique mix. Four themes are proposed which can either coexist in one unique, intricate interpretation or evolve separately with the aim of satisfying creative and business demands for all sector operators. ABYSS Depth as an inspiration // Everything floats; nothing is motionless in the deep sea populated by animals and plants of evocative consistency and magical colours. Everything here is extraordinary, imaginative and poetic. NATURE AND ARTIFICE A mosaic of real and artificial geometric landscapes // A bird’s-eye view, an aerial mapping of different areas in the world, showing geometric patterns of natural landscapes with well-defined outlines, cut off by human interventions or rather by urban interruptions and concrete breaks. What is artificial is as real as the natural. AFRICA PUNK Primitive and natural urban fabric // It is the black magical and sensual Africa, with its amazing sunsets and its big contradictions. A powerful universe in terms of charm and impact on reality. PSYCHO BIT A hallucinatory trip into arithmetic progression // A theme constructed by two words, “psycho” and “bit” which lead to two matched worlds: the psychedelic, crowded with its blaze of colours and the technological, result of a geometrical mosaic.
WHERE SPAZIO PELOTA, MILANO
WHEN 2015
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131
SPECIAL PROJECTS
MILANO UNICA TENDENZE P/E 2017
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133
Stores & Showrooms
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135
STORES & SHOWROOMS
Pirelli PZERO Concept Store CONCEPT MILANO, ITALIA
After careful analysis of the PZERo products and drawing upon the iconic symbols derived from the industrial activities of the parent company, Pirelli (tires, fiber optics...) the idea was to create a design that consistently reflects and enhances the product. The concept ‘revolves’ around the energy of “rollable” shapes and fiber optic technology; with the simplicity of a white/black/steel color scheme in contrast to the complexity of the lighting system. Special emphasis is placed on the multi-sensorial perception of the PZero atmosphere: the luminous effects, music, tactile perception of the various materials, the input of the message through film and images, all interact with the customer, who has a varied and multi-faceted experience, while waiting, receiving input, relating. The concept calls for an area reserved for cultural initiatives; the display case is interpreted as a company-client “interface” for occasionally communicating about a specific product or theme. In partnership with Studio Scagliotti.
WHERE MILANO, ITALIA
AREA 149mq
WHEN 2007
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137
STORES & SHOWROOMS
PIRELLI PZERO CONCEPT STORE
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139
STORES & SHOWROOMS
Nanan Milano STORES MILANO, ITALIA
Occupying the site of a former jewelry store in Piazza Virgilio in Milan, it is the first ‘jewel’ in the Nanan brand. The unusual circular installation reflects the graphics of the logo and at the same time symbolizes the protective, delicate maternal embrace. Through a sequence of circular spaces, the intention was to create the ideal setting for viewing the products and maximize immersion into the neo-world of Nanan. The use of frames from different sections lends a retro flavor, eliciting the feel of a luxurious French home. There is no disconnect between the purity of a contemporary approach to the use of materials and the sumptuousness of the decorations. The impact of the decorative elements is softened by the choice of a monotone color scheme -- the dramatic use of white, for both the floor and wall finishes, the furnishings and the lighting fixtures. Diffused light -- except for the Murano glass chandelier that simulates a cascade of white ribbons, as if suspended in air -- contributes a sense of lightness.
WHERE MILANO, ITALIA
AREA 103mq
WHEN 2008
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141
STORES & SHOWROOMS
NANAN MILANO
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143
STORES & SHOWROOMS
Nanan Roma STORES ROMA, ITALIA
In the heart of the city, just a few steps from Piazza di Spagna and via Condotti, the beating heart of the capital’s shopping district, lies the Nanan store. As in Milan, so in Rome -- the language of form revolves around the circularity of the spaces. Circular spaces in succession that interlock, barely touch and seem to envelop the objects they display, just as a mother’s embrace is protective and comforting. The neutral cream shade on the walls and wood floors, the sumptuousness of the decorations obtained through the measured use of frames, the warm, diffused light from the ceiling spotlights and from the grand Murano glass chandelier, the shelves that sometimes jut out and others that are recessed into the niches carved into the walls, lend this store a warm and slightly retro tone and make the image of the Nanan brand recognizable around the world.
WHERE ROMA, ITALIA
AREA 103mq
WHEN 2011
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145
STORES & SHOWROOMS
NANAN ROMA
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147
STORES & SHOWROOMS
Morellato Flagship Stores Master Layouts STORES LONDRA E NEW YORK MORELLATO NEW YORK Located in the French Building, one of the most famous 5th Avenue edifices, the Morellato store occupies 150 square meters, has 4 shop windows and hosts the firm’s collections of jewelry, watches, leather and writing tools. A key location from which to convey the quality of Italian-made goods, the innovation and contemporary style that have spelled success for the brand around the world. The store follows the concept of the other stores in the same line, making use of core elements like dark floor coverings (preferably wood, but in this case it is wood-look stoneware tile to prevent deterioration caused by severe weather conditions), the blue and white MDF furniture and the wave of ceiling lights (Kundalini). MORELLATO LONDON This Morellato store is located in London’s Westfield Center (White City), Europe’s largest luxury mall with approx. 250 shops, and 35 restaurants spread out over 17.5 hectares [about 43 acres]. Given its upscale location, the store’s design contains some innovations not common to the familiar look of the Morellato chain. Specifically, pictographic displays were designed in the display cases, geometrically offset wood portals that hold, at eye level, product displays and, as the height increases, have the dual purpose of composition and technological elements. WHERE LONDRA E NEW YORK
WHEN 2007/2010
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149
STORES & SHOWROOMS
MORELLATO FLAGSHIP STORES MASTER LAYOUT
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151
STORES & SHOWROOMS
Moreschi Store Firenze STORES FIRENZE, ITALIA The designer shoe company, famous for its “Made in Vigevano” footwear and leather goods, sought a completely new look for its store in Florence, the birthplace of art and culture. The store is located on Piazza della Repubblica in the heart of the city. Shoes, leather goods and coats for men and women are presented in a space of 70 square meters. The fashionable and luxurious products made by only the finest artisans display the brand’s characteristic elegance. SGS Architetti Associati in partnership with Studio Scagliotti substantially changed yet did not completely overhaul the space. The result is a store that’s even more welcoming and sophisticated. The space maintains its distinctive play between filled and empty spaces, light and dark. Yet a significant transformation has taken place with the addition of minimal brass structures and mirrored backdrops, an innovation first introduced in the pilot Moreschi store at Milan’s Malpensa airport. The Florence showroom is spread across two floors. The staircase linking the floors offers another imaginative display space. One of the walls is covered in leather arranged in geometric shapes. Mirrored niches in the wall display items. Moreschi’s stores in Italy are famous for their staircases: in Rome, it’s snow white and spiral; Milan’s store features ramps that alternate between being open and enclosed by rosewood-paneled walls; finally Florence has a tunnel-like space with a marble floor and leather-covered walls. In addition, the Tuscan capital’s flagship store features furnishings made from the most precious materials, such as rosewood, ostrich leather and Dark Emperador marble for the flooring
WHERE ROMA, ITALIA
AREA > 70mq
WHEN 2015
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153
STORES & SHOWROOMS
MORESCHI FIRENZE
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155
STORES & SHOWROOMS
Moreschi Store Roma STORES ROMA, ITALIA
In via Frattina, in the heart of Rome’s shopping district, in a building from the mid-1800s the Moreschi brand inaugurates the first monobrand store, completely renovating its image. A new display format, two separate entrances, one for Men and one for Women, that frame the products on display through a dynamic sequence of positive and negative spaces. The sales area is laid out like the path through a museum, skillfully-lit, so the uniqueness of the products emerges out of disarranged order. Central to the sales area is a sinuous, helical stairway leading to the first floor, almost entirely dedicated to the Moreschi outerwear and knitwear collection. The use of luxurious materials, Vratza marble for the floors and glossy lacquered ebony for the furniture, a lacquered finish on the walls and various skillfully integrated light sources lends a comfortable, cocoon-like feel, emphasized by the use of vintage armchairs. In partnership with Studio Scagliotti.
WHERE ROMA, ITALIA
AREA > 373mq
WHEN 2009
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157
STORES & SHOWROOMS
MORESCHI ROMA
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159
STORES & SHOWROOMS
Moreschi Store Milano STORES MILANO, ITALIA
After Rome, the first Moreschi flagship store opens in central Milan, in Piazza San Babila. The boutique spreads over several floors and reflects the core values of the Moreschi brand, consistently committed to creating high-quality, artisan-crafted products. The prized materials employed range from the rosewood furnishings to the cowhide and dark Emperador marble on the floors, from the ostrich leather on the vintage armchairs to the hammered leather on the other chairs, all lending a comfortable, cocoon-like feel to the setting. Dynamic energy is the keyword, embodied in the projecting rosewood shelves that disrupt, change thickness, and morph into containers that exhibit and envelop the object like a jewel, heightening its uniqueness. They seem to follow the rules of disorderly conduct, but only apparently, because nothing in this store is left to chance. Ceiling to floor display cases, open to the interior of the shop, hung with drapes that can be closed when necessary, with a theatrical flair. In partnership with Studio Scagliotti.
WHERE MILANO, ITALIA
AREA > 373mq
WHEN 2009
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161
STORES & SHOWROOMS
MORESCHI MILANO
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163
STORES & SHOWROOMS
Moreschi Showroom SHOWROOM MILANO, ITALIA
The Moreschi Showroom is just steps away from the Moreschi Milan flagship store. The key words for this project were elegance -- which has always been synonymous with the brand -- and linguistic simplicity, expressed through the use of architecture at the service of the object being displayed. The showroom occupies a historic building with amazing views of the city center, filled with natural light; the layout is regular and is comprised of a single room, part of which is used for display and part for offices, all of which blend together as a single unit. The products are displayed on individual floating shelves that seem to come straight out of the walls and, with their random placement, punctuate the walls without ever taking away from the object on display. The use of light shades on the walls, warm coffee-color stoneware tiles on the floor, and the shelves in wood and bronze all combine to maximize the overall effect. In partnership with Studio Scagliotti.
WHERE MILANO, ITALIA
AREA 246mq
WHEN 2012
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165
STORES & SHOWROOMS
MORESCHI SHOWROOM
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167
SGS Studio SGS Architetti Associati boasts a team of young talents who work alongside the senior partners at every stage of development, from design to implementation. It is also supported by “experienced” staff who have grown up with SGS and form the founding core of the firm in terms of expertise and professionalism.
LUCA ALESSANDRO AMENDOLA Born in Monza in 1970, he receives his degree in 1999, in Milan. Since 1990 he has dedicated himself to creating design objects and accessories for various fashion houses. In 1992 he wins a scholarship to the ENSCI LES ATELIERS School of design in Paris where he delves deep into the planning of design objects -- from the study of prototyping to creation of the finished product. Since 1995 he has worked with professional studios in the creation of trade show stands and small-scale architecture, shops and private homes. He served as the subject expert for the product strategy course at the Milan Polytechnic University and as a teaching fellow at NABA (Nuova Accademia di Belle Arti) in Milan for the Fashion Retail Management course. In 1999 he opens “Studionovantanove” an architectural firm, free-lancing with two other architects, Oddone and Zocchi. In 2007 he closes Studio99 and opens SGS Architetti Associati.
GIANLUCA GEROLI Graduates from the Milan Polytechnic in 1997 following a technology-based course of study at the university, integrating it with work and research jobs at several architectural firms in Milan. He goes out on his own and in 2000 opens the Geroli architectural firm, editing urban-scale design projects, finalizing the urban recovery of industrial areas and the expansion of hotel and residential complexes. In 2007 he opens SGS Architetti Associati. In December of 2013 he receives a certificate of participation in the “Architecture and Management Workshop” organized by the “SDA Bocconi University School of Management”. He is a member of the Board of Governors of the Centro Studi Grande Milano.
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169
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