C APTURING CONTENT AND PROMOTION

Alongside the marketing background, I established a debrief of the Fashion Communication Marketing course to provide a condensed explanation of its itinerary and key standpoints which push it out from competitors. I felt it was important for interviewees to grasp a strong understanding of its comparability to the original FMC course as a selection of my questions surrounded its promotion. Our brief is subjected to the commercialisation of FCM, and it was my upmost responsibility to ensure that this was done accurately. By allowing participants the opportunity to educate themselves beforehand, I stood a good chance that interview responses would be robust.

I expanded my copywriting skills greatly here, which benefits me for industry exposure.

Additional Task

Interview questions were personalised to each participant as I felt this created a greater flow to the conversation and alleviated any ‘genericness’. Scoping into an individual’s current role emphasises how our courses can propel you into a range of industry roles and provides the interviewee with the confidence to talk about an area they are knowledgeable of too. Interviews can be daunting for some and as someone who lacks confidence, I can comprehend this massively. Therefore, by incorporating fun questions amongst the more ‘promotional’, it optimises engagement and provides a breather for the participant.

As my role stretched to alumni interviews, I delved in on their past experiences and university studies to establish questions surrounding these. A great example of this is how I related Luke Owen’s FMP project to his new role and questioned if this inspired the career avenue he went down. My aim was to show how FCM can change your initial pathways and provide you with an opportunity to venture an array of areas to navigate your niche. Last year’s students were a massive contribution to the curation of the new course, so I ensured a variety of their questions were based upon this, as they were most affiliated with it.

Organisation is key, especially in a group environment. Utilising Microsoft Excel, I created a timetable of dates confirming when each interview was taking place which I shared amongst my team, so they were aware of when to come in and to prepare themselves for taking additional BTS imagery for alternative marketing purposes like the films and social media. Despite my interviews being a ‘one man job’ role, my team supported me massively to ensure they all ran smoothly and received the maximum content necessary. This task allowed me to expand my skillbase in Excel, a platform I had never used before!

In conversation with the CEO, we agreed that a consent form was to be devised which was an obligatory document to be signed by everyone involved in any footage we share among platforms. This was a task I took seriously because I didn’t want implications to harm our team role or course interface.

I researched meticulously into how these should be catalogued, worded them professionally and sent them to all interviewees alongside their interview questions and debrief. A copy of these can be found in the file I present to you at Dragons Den.

Despite this task not being as interactive, it demonstrated a serious and corporate side to the industry. The consent forms are something I followed up continuously to ensure they were all completed accurately, and most importantly signed!

1. What skills have you learnt so far in the 6 months of FCM?

2. Do you believe the fast-track option should be made more widely available, why?

3. Who do you aspire to be like in the industry? Who do you look up to as a role model?

4. Name one fashion item you cannot live without.

5. If you were a fashion brand, what would you be and why?

6. You have the opportunity to go to Tokyo with your course next year, what are you most excited for?

7. How is FCM (social media) different from the other university courses in the UK?

8. What are your aspirations outside university?

9. If you could pursue a dream career, what would it be and why?

10. What has many your most favourable moment on FCM so far?

11. What advice would you give to someone looking at coming on this course?

12. What advice would you give your younger self?

13. How did you find the FCM course?

14. What are you most looking forward to at your time in university?

15. If you were to wear anything to graduation, what would it be and why?

16. What does the future of fashion look like to you?

17. Do you have a favourite fashion movie?

18. What is your favourite fashion capitol?

19. Describe your style in one word?

20. What’s on the background of your phone?

21. Name one fashion collection which stands out to you the most?

22. Who is your fashion muse?

23. What past designer do you admire? 24. What is your favourite fashion publication?

FIRST YEARS:

Co-operating with the first years was a task we found a lot more difficult than we expected due to their shyness.

We initially proposed to make interviews which could be posted on TikTok, alike the research I documented prior. The questions to the left are some I established that we could use amongst these. Nonetheless, only two members felt confident to pursue this which was slightly disappointing. Due to this not going ahead as planned, my group attended an additional styling session where they were tutored by Tony Green. We believed that they may have been a little more interactive with us within this session, although unfortunately not.

To optimise our time, we took BTS imagery and videography of their sessions which could be used within marketing purposes instead. In industry you must prepare yourself for things not going the way you expect, I believe we dealt with this situation in a professional and can-do manner, so time wasn’t wasted, and we still received reasonable content to market their course.