CAMPAIGN STRATEGY

Through a comprehensive and collaborative blend of Charles Jeffrey, John Galliano, and Dada Art, a storytelling like no other will unfold the frustrations of a Lost Generation,

Unearthing John Galliano from his hiding spot and re-establishing his name in a new light, whilst pushing the margins of Charles Jeffrey’s brand by excelling LOVERBOY into new revenues and consumer audiences, this duo will work hand in hand in sharing their theatrical and flamboyant tendencies towards fashion to resonate with the newest cohort, Generation Alpha.

Infused with historical references of the 70’s Punks, 80’s New Romanticism, and the 1820’s Radical War, as well as themes of poetry, movement, and music- this collaboration will be shaking up the industry in the typically insubordinate approaches of all collaborators and periods involved. Portrayed through a revitalised visionary scope to imagery through a third collaboration of Dada Art- this fictitious wonder will be the only one Generation Alpha will want to watch...

KEY NOTES: THE WHY.......

• To diversify Charles Jeffrey’s revenue so he is known for more than just the Scottish, club brand. Pushing him towards a wider market through the assistance of one of fashion’s greatest-

John Galliano

• To return John Galliano as a singular brand- a showstopping comeback over a decade later, receiving a new following of youth to his name and eradication of previous claims.

• To provide Generation Alpha with more than an avatar or NFT collectioninstead, an emotional connection where they can truly resonate with a brand and feel listened to.

T H E