CO LLABORATORS

My decision to take John Galliano forward into my final campaign was a natural one. When looking at the Maison Margiela AW/23 collection, I was enthralled how the Punk style could be construed in such a contemporary and luxury technique. It given me that light bulb moment almost to say- this is the one! From delving into Maison Margiela’s founding then to John Galliano’s, there was an instant connection to the storytelling and dramatical feel to a Galliano collection which resonated with my narrative notion and resolved my missing collaborator piece.

I intend to take John Galliano into this campaign as an individual collaborator because I think it delivers a Unique Selling Point to the succession! Since his decline in 2011, Galliano has supported the accomplishments of other leading industry brands but has no longer returned to his own. In bringing him back as a singular brand, it will invigorate an even bigger shock factor to enhance attention to the collaborative force and its challenging messages of youth frustration, aspired to be heard.

Some of my favourite collections from John Galliano came from his original label. They evoked incredible imagination and theatrical appeal, communicating strong stories through costume, hair, and makeup. It was these collections which inspired my narrative to be so complex and involve multiple eras and collaborators. My intentions from the start have been to make this campaign industry standard, and, although, Galliano’s masterful take on fashion cannot be reciprocated, I am following in his creative footsteps of histrionic ways to perfect mine as fervently.