HISTORY

From his teenage years, Charles Jeffrey discovered how fashion played a significant part for his identification as a queer person and similarly to John Galliano, moved to London to study Fashion Design at CSM. Identity is noticeably present within LOVERBOY, where it serves as community for one to be who they want to be, in what they want to wear, and I think this is special because it indicates how he has essentially devised the brand he wished for at a younger age when battling with his sexuality and the judgment it brought.

To fund his master’s degree, Charles Jeffrey established a club night, exhibiting his love for the 80’s club kid scene, which transcended into his brand title, embarking the same passion for club and gender bending qualities.

Charles Jeffrey attracted the attention of Lulu Kennedy in 2016, who presented him a place in Fashion East’s MAN line-up. A year later, he received the British Emerging Talent Menswear Award by John Galliano! His label was also shortlisted for the LVMH Prize too, pushing his brand into the spotlight even further.

Today, LOVERBOY is succeeding in pushing the boundaries of gender in fashion, whilst stepping into the depths of creativity through amalgamating industries from music, film, to arts.