STYLE

There is something special in a LOVERBOY collection, in that you can always assimilate its styling back to the brand. Many of Charles Jeffrey’s designs embarked the 80’s club kid scene, which the Scottish Designer was avidly influenced by in his university years. Here, diversity and gender fluidity were mainstream themes, as well as drag and conceptual silhouettes.

Today, they still embrace a tasteful youthfulness through colour and excessive patterning, but recently there has been more maturity in LOVERBOY, in my opinion. Makeup looks have toned down and the storytelling has progressed to higher standards- showing a young Galliano arising. There is a lot of experimentation in Jeffrey’s styling as he toys with historical components and costume, merging these with his signature stripes and illustrative designs.

Jeffrey’s style always incorporates tartan, an acknowledgment and pride of his heritage, as well as a firm association with the punk era too.

There are various Westwood-like connotations to his work through subcultural elements which are destabilising industry’s rules and tearing them down in a DIY state.