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New England’s Premier Latino Newspaper Established in 1972 » Over 40 years of Service
More than a newspaper...
• Fenway Family Festival/Concert
US Attorney Carmen Ortiz
• Hispanic Heritage Breakfast
GOYA CEO Robert Unanue
• Latino Professional Mixers
• Latino Youth Days @ Fenway Park
• Latino Career Expo
• Events for all ages
• Print • Event Marketing • Web presence
• Dedicated Newsletters • VIP e-mailing list • Social Media
Who is El Mundo? Founded in 1972, El Mundo remains a Hispanic-owned and operated family business that has evolved into something beyond just being the leading newspaper in the marketplace. Our leadership role in the Latino community has led to the most extensive network of corporate and community partnerships. By establishing a series of comprehensive social value/large scale event marketing platforms, El Mundo has served as the most effective link to the Latino community of Massachusetts.
WE ARE A TRUSTED NAME, a household brand and part of the fabric of the Latino Community. WE ARE THE CENTERPIECE of news and information through a comprehensive network of grassroots partnerships and exclusive relationships. WE ARE THE EXCLUSIVE Latino partner of the Boston Red Sox at the Latino Fenway Family Festival, the largest Latino event in New England. WE ARE THE CREATOR and media partner of the major events in the marketplace. WE OFFER UNPARALLELED Community and Corporate Partnerships.
El Mundo has served as the most effective link to the Latino community of Massachusetts.
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MEDIAKIT2012
408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM
Why El Mundo? BECAUSE WE’RE MUCH MORE THAN A NEWSPAPER…. Our business model delivers results for our clients!!!
Print Event Marketing Web presence Dedicated Newsletters VIP e-mailing list Social Media BECAUSE placing an ad is not enough! WE CAN HELP YOU develop critical relationships at all levels within the Latino Community. A COMPREHENSIVE APPROACH to Latino marketing - it’s our competitive advantage!
The Bottom Line: WE DELIVER THIS MARKET unlike any one else because El Mundo has truly become the “gateway” to the Latino market in New England. B
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MEDIAKIT2012
408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM
Large Scale Events Although El Mundo serves as the centerpiece of our enterprise, publishing a wellrespected publication is just the beginning of what we do. Family Festival @ Fenway Park The largest Latino event of the year in New England. This unique and exciting event combines cultural celebrations within a health-related festival that offers face-to-face marketing opportunities with the Latino consumer at one of America’s most revered venues – Fenway Park. (Festival Sponsorship Packages available upon request) - Health, Education and Fitness Festival - On-field Concert - VIP Reception - Extensive media outreach campaign
March 22nd
Latino Career Expo Over 40 exhibitors and 1,200 job-seekers per event! The largest and most diverse attendance of bilingual career seekers, offering unparalleled visibility and results for recruiters, exhibitors and corporate partners.
latino careerexpo It’s About Opportunity.
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El Mundo Professional Mixer An evening event that follows the Expo featuring over 250 professionals including keynote speaker.
Latino Youth Recognition Days @ Fenway Park Honoring Latino Youth for their academic achievement. Three (3) Pre-game Ceremonies:
Hispanic Heritage Breakfast
October 5th
In honor of National Hispanic Heritage Month, this El Mundo annual event highlights the diverse Latino community of New England through the eyes and ears of the area’s most visible leaders. The event also serves to honor a member of the Latino community with a Lifetime Achievement Award, a non-profit organization with the “Community Project of the Year” and a “Corporate Partner of the Year”.
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• May 10th • June 25th • August 8th Nationally recognized as a model for combining corporate partnerships, professional sports marketing and grassroots community outreach.
MEDIAKIT2012
408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM
Calendar of Special Editions February
May
Thursday 9th
Valentine’s Edition A special "love and friendship" guide to help celebrate this holiday with listings of the best places to eat, best gift ideas and more...
March
Career Guide
latino careerexpo
The largest Latino job fair in New England with over 40 exhibitor’s and 1,200 job seekers.
June
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Over 20 Latino Academic All-stars honored before a sell-out crown at Fenway Park.
Thursday 22nd
July
Dedicated to the oldest/traditional Latino Festival in Massachusetts.
Thursday 29th
August
Education is our focus for 2012. This is a wonderful opportunity to support Latino education at all levels.
(at Fenway Park) – 3rd event El Mundo and the Boston Red Sox honor deserving Latino middle school students.
Health Edition
August
A edition dedicated to the traditional Dominican Festival in Massachusetts.
The“Latina”Edition Dedicated to the women in our community. Focusing on the many important contributions Latinas make on a daily basis.
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Thursday 9th
Dominican Festival Special Edition
Thursday 10th
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October
Thursday 4th
Hispanic Heritage Month Edition El Mundo’s largest edition celebrating Latino Culture.
October
Friday 5th
El Mundo’s Hispanic Heritage Breakfast In honor of National Hispanic Heritage Month, this event highlights the diverse Latino community of New England through the eyes and ears of the area’s most visible leaders.
November
Thursday 15th
ALPFA-Boston Summit ALPFA is the largest latino organization in USA. A special edition dedicated to one of the most prominent events for Latino professionals celebrating diversity!
November
Through expanded articles and dedicated sections, this very important supplement will be an added Latino Health platform.
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Wednesday 8th
Latino Youth Recognition Days
Thursday 26th
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Thursday 19th
Puerto Rican Festival Edition
Education Edition
May
Thursday 25th
(at Fenway Park) – 2nd event
A unique guide to the El Mundo Professional mixer with info on the event, speaker bio's and full event information.
April
Thursday 14th
Latino Youth Recognition Days
Professional Mixer
March
The biggest Latino event of the year. A musical showcase and Health Pavilion for all ages.
A special edition dedicated to the traditional Latino Festival in Lawrence.
Latino Career Expo
March
(at Fenway Park) – 1st event
Semama Hispana Special Edition
Thursday 22nd
It’s About Opportunity.
Sunday 19th
Latino Family Festival Concert @ Fenway Park
June
Special edition dedicated to employment, recruitment and diversity opportunities.
August
Latino Youth Recognition Days The first of three special pre-game ceremonies honoring Latino students at Fenway Park.
Thursday 22nd
March
Thursday 10th
Thursday 15th
Education Edition A wonderful opportunity to support Latino education at all levels.
December
Thursday 20th
Special Holiday Edition Our annual holiday special edition celebrating the Latino family!
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MEDIAKIT2012
408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM
about El Mundo...
Whattheyhavetosay “Over the past 20 years El Mundo Newspaper has been the primary resource for reaching out and speaking directly to the Latino community of New England for the Boston Red Sox club.” Sam Kennedy Executive Vice President/Chief Operating Officer Boston Red Sox
“Since ALPFA Boston's inception 10 years ago, El Mundo has been our premier partner in the community. Together we have developed creative ways to foster professional growth for Latino professionals in Massachusetts.” ” Yvonne García National Vice President of ALPFA and former Boston Chapter President Association of Latino Professionals in Finance and Accounting (ALPFA)
“For ABCD and the Hispanic Center, El Mundo Newspaper has been our greatest partner in the Latino media for many, many years. Their unwavering commitment to the Latino community makes them the perfect outlet for us to work with.” Jenny Cintron Director Hispanic Center, ABCD Action for Boston Community Development, (ABCD) Inc is the largest human service agency in New England
“El Mundo is, unquestionably, the publication in the region that has truly been an unconditional ally of the Hispanic small business owner for over three decades...” Nader Acevedo President, Greater Boston Hispanic American Chamber of Commerce (HACC)
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Hispanic American Chamber of Commerce (HACC)
MEDIAKIT2012
408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM
Distribution El Mundo has an extensive grass roots network combined with exclusive strategic relationships that enables it to effectively reach a unique cross section of loyal readers that no other publication can claim. Through “out of the box” distribution methods, El Mundo has secured a general visibility and accessibility that is unmatched.
Unparalleled Visibility and Distribution:
Print Copies:
30,000 – delivered to over 2,000 drop off points
Online property:
www.elmundoboston.com
Latino Professional Events - Complimentary issues hand delivered to over 5,000 bilingual movers and shakers
E-mail Blasts:
Over 6,000 VIP’s that includes community leaders, activists, business executives, professional organizations, and college students, and more.
The Latino Career Expo and Professional Networking Events - Over 2,000 Latino job and career seekers attend each event
Town by Town/Zip Code Breakdown: CITY Allston, MA Boston, MA Brighton, MA Brockton, MA Cambridge, MA Chelsea, MA Dorchester, MA East Boston, MA Framingham, MA Hyde Park, MA Jamaica Plain, MA Lawrence, MA Lowell, MA Lynn, MA Mattapan, MA Quincy, MA Revere, MA Roslindale, MA Roxbury, MA Salem, MA Somerville, MA Waltham, MA
ZIP CODE 02134 02110, 02109, 02108, 02115, 02116 02135 02303, 02304 02139, 02141, 02142 02150, 02141, 02142 02122 02128 01705 02136 02130 01840, 01843, 01841 01852, 01851 01901, 01902, 01904 02126 02169 02151 02131 02119 01970 02143, 02144 02154
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Latino Festivals - Exclusive print partner and the only newspaper distributed at the largest events Fenway Park - Available at America’s Most Beloved Ballpark during LYRD days and Fenway Festival MBTA-stops - Hand delivered to mass transportation passengers during rush hours
MEDIAKIT2012
408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM
Rate Card Advertising Rates Eighth of Page Quarter Page Half Page Full Page Double Truck
General: Local
National
Format:
» Tabloid
$250.00 $500.00 $1,000.00 $2,000.00 $4,000.00
$275.00 $550.00 $1,100.00 $2,250.00
Language(s):
» Bilingual-Spanish and English
Circulation:
» 30,000
Frequency:
» Weekly, every Thursday
(Two page spread)
Color Charges
Display-ROP / Classified (Net to Publisher)
Full Color Spot Color
$25.00 $27.50
Per Column Inch: National Rate:
$750.00 (net) $250.00 (net) per color
Free Standing Insert Charges $75.00 (net) per thousand
Non Profit Rates: 10% Discount
Full Run Only - No zoning by zip code permitted
Production:
Deadlines
Standard Size Ads Eighth of Page Quarter Page Half Page Full Page
Inches
Columns
5”w x 3.7”h 5”w x 7.5”h 10”w x 7.5”h 10”w x 14.5”h
( 2.5 col x 3.7” ) ( 2.5 col x 7.5” ) ( 5 col x 7.5” ) ( 5 col x 15” )
Space and Camera-ready: » One (1) week prior to publication date W/ translation: » Two (2) weeks prior to publication date
Production Formats PDF, JPEG and EPS
Column Widths 1 column 2 columns 3 columns 4 columns 5 columns
= = = = =
1.85 inches 3.90 inches 5.93 inches 7.96 inches 10 inches
Translation Services Provided Please contact your Account Executive.
AD Production Delivery Please email your ad directly to your Account Executive.
Payment: Payable upon receipt. We accept checks, cash and credit cards. Please make checks payable to: El Mundo Newspaper 408 S. Huntington Ave., Boston, MA 02130
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MEDIAKIT2012
408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM
Online Rate Sheet
Advertising with elmundoboston.com is a highly efficient way to relay your message to your target audience. Accountability and instant evaluation, global reach and mass exposure all delivered at a variety of price points – at least one of which is probably perfect for you. elmundoboston.com moves business leaders forward with intelligent content; rich, interactive delivery, and a vibrant community.
Retail Rates Sponsorships Leaderboard banner 975x90
$750 /Month Run of Site (All pages)
GIF or JPEG 20k / Flash 40k
» Above the fold top banner placement
Leaderboard logo-side 500x65
$500 /Month Run of Site (All pages)
GIF or JPEG 20k / Flash 40k
» Above the fold top banner placement
Sidebar A 180x430
$170 /Month Run of Site (All pages) $100 /Month Targeted (Specific section)
GIF or JPEG 40k / Flash 40k
» Above the fold side box placement
Sidebar B 180x200
$100 /Month Run of Site (All pages) $50 /Month Targeted (Specific section)
GIF or JPEG 40k / Flash 40k
» Side box placement
Sidebar C 180x60
$70 /Month Run of Site (All pages) $30 /Month Targeted (Specific section)
GIF or JPEG 40k / Flash 40k
» Side box placement
Classified Jobs, Real Estate, Legal, Auto, Services... Text, GIF or JPEG 20k
$50 Flat/Weekly (Classified section) $150 /Month (Classified section)
Entertainment ‘Picture of the Week’ Sponsorship
$500 /Month Front Page Premium
GIF or JPEG 20k / Flash 40k
» Linked to the Online Camara Caliente Section
Creative / Production
Sponsorship Discounts
Production charges » $100 per hour Splash page (less than 3 month campaign) » $800 flat rate per page
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3 months -- 5% discount 6 months -- 10% discount 12 months -- 15% discount
MEDIAKIT2012
408 S. HUNTINGTON AVE • BOSTON, MA 02130 • 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM