USP

photo by emily freund

our USp, Unique Selling point, is that each garment in our range is made of sustainable textile, ethically grown and sourced. Our fabrics are also hand-dyed using what nature offers us, such as plants, flowers, roots, spices, and herbs. as part of our csr, we will not only be encouraging the use of natural materials that don’t harm the environment, but also be 100% transparent in each process of how our clothing is being made. This ensures that our workers are being treated responsibly in safe and clean working conditions with fair wages. There will be no overtime allowed with our workers, to make sure that they aren’t being overworked with upcoming deadlines (Copenhagen Fashion Summit, 2018). we believe that in being a sustainable clothing brand, we will do more good for the environment, not just less harm. included on our website and in all of the packages we send out, there will be information on what our brand does for the environment and the process of how each item is made. This not only educates our 7 customers, but spreads awareness of the environmental crisis at hand.