conclusion

After Five is a completely sustainable loungewear brand, able to wear when our customers want a night in on the couch or a day out on the town. This brand deems necessary in the industry due to a lack of sustainable loungewear brands in the market; this is how After Five out-competes other well-known comfort wear brands. We want our customers to feel their most comfortable when they put on our clothes, while still looking cute; being a couch potato doesn’t mean you have to look like a potato.

The After Five brand has a well-thought out extension strategy of developing the products to include menswear, kids wear, as well as collaborations with influencers and famous designers. This will ensure that our customer base is always buying something from us, increasing brand loyalty. After Five isn’t a temporary fix for the environmental crisis caused by the fashion industry, it poses as a glimpse of what the future could hold for a balanced environment if everyone can be a little more conscious when purchasing clothing.