1 minute read
Customer profile
from After Five
by Emily Freund
photo by emily freund
Demographics
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Name: Francesca Glasgow gender: Female
age: 18 Years Old Occupation: Fashion Student allowance from parents: ~ £210 per week place of residence: shoreditch
hobbies/social life: shopping, Baking, Gardening, hanging and going out with friends, eating at new, popular restaurants, travelling, going to the gym favorite shops: Urban outfitters, Depop, free people, lulu lemon, gymshark, Brandy Melville
PsychoGraphics
Customers of After Five, like francesca, want to make a difference in the world by helping the environment. They may not realize that sustainable textiles can be so comfortable until they discover our brand. Our customers range from 18 to 30 years old and are students, newly-graduates, full-time associates, and anyone with a 9-to-5, because our company markets to those who want to relax after a day of work or school. After work or school, our customer likes to put on their comfiest clothes, like a sweatshirt and sweatpants. However, they want to be able to wear their comfiest clothes outside the house as well, but also look cute and put together for a day out. When our customer has a day off, they like to meet up with friends and catch up on their lives. Being comfortable yet stylish is what our customers really value and are interested in, so after five provides just this but goes further and makes it sustainable.
