1 minute read
Swot Analysis
from After Five
by Emily Freund
Swot
strengths strengths Strengths
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photo by emily freund
1. After five is an environmentally conscious, sustainable company. 2. The brand shows transparency in the growing, dyeing, and making process of the garments as well as the conditions the workers are working in. 3. The use of e-commerce as the apparel is sold online, which is a popular and growing industry.
weaknesses weaknesses Weaknesses
1. The business hasn’t been established yet, so there is a lack of reputation. 2. After five needs to be competitive with the quality of the sustainable fabrics in order to be considered a mid to high end brand. 3. The clothing isn’t being mass produced which means less merchandise to make a profit off of.
opportunities opportunities Opportunities
1. The sustainable market is growing in today’s society and is gaining a lot of recognition. 2. the brand can collaborate with other brands/designers to create capsule collections and with bloggers and influencers to widen the brand’s influence (Lawley, 2018). 3. Being able to be sold in well-known department stores to expand the buying of these products.
threats threats threats
1. Competition with other loungewear brands that are already well established and known. 2. The sourcing of bamboo fabrics in large amounts is difficult and the growing process of the plant spans over many seasons (Lewis Bamboo, n.d.). 3. Hand-Dyeing large amounts of fabrics requires a lot of time, as seen in primary research (see appendix 1.2).
