1 minute read
product development
from After Five
by Emily Freund
As a startup company, after five will start with a womens wear line. Once Our brand gains recognition, we will then be expanding into a larger target market. Our product development plan will consist of menswear & kids wear lines, collaborations, capsule collections, as well as college apparel. Our menswear line will feature more muted tones of peach, blue, and grey and our kids wear line will include bright colors with embroidered and beaded patches throughout the range. Collaborations and capsule collections are a way for our brand to reach mass amounts of people when collaborating with celebrities, well known bloggers & influencers and creating special edition collections with renowned brands. College apparel not only appeals to the younger customer, but also can be worn by our older customers, either representing their alma mater or a family member’s college. we will achieve these collegiate designs by screen printing them onto our apparel, to create a personalized and unique design to each garment made.
kids wear patch samples
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