positioning map

photo by emily freund

the positioning map of our competitors show that many loungewear brands are very comfortable and have a higher price because of their fabric quality. However, our usp of being an environmentally and socially sustainable brand sets us apart from our competitors. While our brand prides itself on using the most comfortable fabrics as well, we hold the title of using soft and sustainable textiles. our products will also be competing with our prices because they will be similar to those brands that are already established. however, our prices represent fair waged workers, a completely sustainable supply chain, and responsibly growing and sourcing of every fabric we use. After five would be placed closest to the brand splendid on the positioning map.